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CARAT MEDIA WEEKLY NEWSLETTER

No. 808

Media Report
()

App

2/3
30PC

50%

32%

AndroidiOS

69%

800

5,391(000)

4,515(000)

400
2,700(000)

1,505M

2014
900M

540

660M

0
2012

2013

2014

()
(, )

(, %)
2014/
67%201512.4

Nielsen,2014Nielsen XprnFIND, 2014 App Annie google gfk , 2014

PCXbox

()

(A)

()

/
(Effort)

(Needs)

(Behavior)

(Brand Barriers)

(Roles for Comms)

(Noticed)

(Research)

()

(Play and Evaluate)

(
)


(Noticed)

(Noticed)

(20-25)

/ (kuso)

(26-45)

kuso

YouTube


(Research)

(Research)

Logo/

Google Play Store

()

(B)

()

(WOM)

(Research)

/
(Effort)

(Needs)

(Behavior)

(Brand Barriers)

(Roles for Comms)

(Play and Evaluate)

()

()

(Notice)

()

(Search)

/ (Play
and Evaluate)

- (FGD) (IDI) 20158


- 20-45
()

20-24

44-5

90

25-35

36-45

http://typesofpsychology.net/


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