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Creating, Managing and Leading Social Enterprises

Final Report

N. Yogeswaran
Naina Sharma
Sherin V S
Vinod Kumar N.
Dishant Nagwanshi
Dripto Ganguly


Prayasam is a nonprofit organization that focuses on empowering children so that they can get and are
in a position to best utilize the opportunities that come up their way in future. It was started 8 years
back by five friends in the city of Kolkata. Its motto is to act as an aid to help children achieve their goals
and thereby help them become good citizen of the country. It believes to do that, the prerequisite is to
help children develop dignity and self-respect. Once these aspects are taken care of the children are in a
better position to aspire and achieve their goals. These effort by PRAYASAM are directed towards
making children (especially underprivileged children) caring, productive and responsible citizens of
future society.
Over the years of its existence PRAYASAM has helped children from slum areas become successful peer
leaders and educators thereby transforming lifestyle in these slums.
PRAYASAM core activities include activities in the field of preventive health, sanitation and hygiene etc.
The beauty of its approach is that it encourages children in an area to bring change, to improve the
physical and social environment of the society/community they live in. PRAYASAM encourages children
to be agents of change by spreading awareness in their community while acting in groups. These
children are supported by PRAYASAM in terms of information, trainings, materials and mentorship. Over
the years it has come up with many such models for empowering children and improving communities.
The above one is just one example. It has an advisory board constituted by senior citizens and
representatives from young generation which guides PRAYASAM and its members in their endeavour to
bring change in underprivileged communities by guiding and developing children as agent of change. In
fact children have been the engine of its successful ride. PRAYASAM has membership from different
socioeconomic background, this helps it to consider all perspectives and opinions while planning and
executing a plan. It has provisions of internship and volunteerism that provides opportunities to
students to actively participate and contribute to the cause by being a part of PRAYASAM.
PRAYASAM focuses on education for employability, human personality and overall development,
infrastructure development for communities. It also makes effort to address social problems like early
marriage, girl education, social exclusion of females, accessible education for children etc.
To achieve the goals PRAYASAM tries to:
1. Develop new leaders within the community and society by nurturing the children of that
2. Develop the right mindset in children of the communities at an early age
3. Encourages children to develop as leaders and bring about change in communities and society
4. Shape the perspective of the children


We had contacted the organization while its visit to IIMC for the guest lecture on 5th July.
Our point of contact i.e. Ms. Piyali had no bandwidth to spare anytime for us till 15th July as she was travelling to
Ahmedabad for a convention, hence we had to delay our project by a few weeks.

Although due to some unforeseeable circumstance she had to cancel that day as well, but we were finally able to meet
her at Salt Lake on the following Sunday.
We had a 3 hour long conversation with her where we tried to figure out various problems that PRAYASAM is facing and
how we as management students help them resolve these issues.
At the end of our discussion we had clarity on the 4 initiatives through which we could help PRAYSAM:

Although the two weeks after that we werent able to get in touch with Piyali Maam due to our busy
schedules and also due to her being preoccupied with her mothers surgery, hence we decide on cutting
down to just one initiative for the scope of the courses project and continuing with the others after the
time boundation on us was lifted.
We decided to meet Piyali maam again with our ideas on all 4 initiatives and discussing about the
feasibility of each, we also let her know about our situation with the course deadlines and ask her to
prioritize one of the four initiatives suggested by us.
Hence, 4 members from our group went down to the Salt Lake office of Praysam on 21st August to meet
with our POC and also the Director of PRAYASAM Mr. Amlan Ganguly, who was very keen on meeting
Dripto after hearing his thoughts and ideas from Piyali Maam.
During the meeting we discussed the scope of all the initiatives and mutually decided on focusing on the
training module for the Capability enhancement program for Prayasam associates in creating Business
Reports and Pitches.
We decided on conducting two workshops for the associates at Prayasam for the same and also refining
some of their documents as a part of teaching. Following our prior discussion we communicated the
workshop dates and timings to Prayasam.
Final Scope of Project:

These dates were decided on the basis of availability of all group members as we had end terms in the
following week and many group members were flying home in the next week.
We requested maam to forward us the organization profile and other related documents thatll be
required for our project. These were handed over to us on the 31st of August.

Since then we have been working on the reports, refining them, noting down the hacks to be
communicated to the associates over the workshop. We have made a full-fledged presentation entailing

the various tricks and hacks of pitch/report writing, we have also arranged for some good and bad
examples of reports thatll help them differentiate good and bad reports better.
Unfortunately it was communicated to us by Piyali Maam that due to some seminars in this week she
would have to cancel the workshops, but she promised on having them next week, hence we have
confirmed the workshop timings as follows:

Workshop Plan:

Case based workshop

The best way to teach pitch writing is by covering real life cases, we will hence cover the
business pitches of two other companies that will give the associated an idea of professional
We will help them solve the first case by showing them how to make a business pitch, for the
second case we will ask them to make a pitch at the end of the session.
Interactive sessions
We will try to make the associates feel as comfortable as possible by making the session
interactive, also we will ask them questions, give personal attention to each one of them
Our presentation for the workshop will cover the following:
1. Report/pitch writing hacks
2. Comparison of reports
3. How to incentivize the corporates?
4. Behavioral aspects to display
5. Technical aspects of reports
6. Case solving
7. Interactive Q&A session

Project Status:
We are ready with the refined reports and have clarity on what we will be covering in the sessions.
We are attaching the various refined and unrefined PRAYASAM documents that we have worked on
uptill now, we are also researching as much as we can on report and pitch writing so that we can help
the associates as much as we can.
As of now, we are prepared with our bit of the deal and are really looking forward to the workshops in
the next week, hopefully we will be able to add some value through our initiative to the associates and
hence to PRAYSAM.
We would like to thank Prof. Devi Vijay for providing us with this wonderful opportunity of getting in
touch with PRAYSAM, Piyali Maam, Amlan Ganguly Sir and various other people from the organization.
It was a once in a lifetime experience and as we have promised Piyali Maam, we will stay in contact with
Prayasam and keep helping in any small or big way that we can till the time we are in Kolkata.
Thanks & Regards,

Business Pitch

Developing a business without the support of investors will be a tough thing. Meanwhile, it is also hard
for us to make them listen. They often hear the story. They need assurance and exact measurement on
the stories. Meanwhile, we cannot promise that. So, here are ways to develop your pitch and to make
them listen. Real-world fundraising should take place in 30 minutes.
Tell a real customer story
When possible, open your pitch by telling a real customer story that addresses the problem your product
or service solves in the marketplace. Avoid using buzzwords and tech talk when you tell your story.
Instead, use real names and real customer challenges. Keep it simple and realistic. In the end, what people
will remember after they walk away from you are the stories you tell, so its important to have a few
compelling customer stories ready to share.

Less is always more

An elevator pitch is vital. Verbose presentations and lengthy explanations will not impress investors, and
most likely will turn them off. Present your business in a manner that's short, sweet and to the point.
Investors need to be confident that your business will attract and retain customers. If they don't grasp
your concept in a short time span, they may presume that customers won't understand it either.
Prioritize the most important things you want to share and stick to those piecesand take a nice big
breath before you speak. Believe me, it will help you deliver a more compelling and thoughtful pitch.

Outline your business model

Your business model tells an investor how your idea will (or does) convert into being economically viable.
The best way to show you how to communicate your business model is to show you an example of a good
one. Lets take, ZoomCars, for instance. Their business model can best be described as:

A rental based self-driven car solution

Reservations are easily and quickly made online or through telephone
Customers pay by the hour or by the day
Serves Bangalore, New Delhi and Pune markets
Also targeting Kolkata
In just a few short bullets, you can see how they make money and from whom. Your business model
should answer the questions: What do you sell? To whom? How much do they pay? and How do they pay

Never hypothesize. Execute, execute, execute

Inspire confidence with facts, not fiction. Most investors seek out low-risk businesses with proven
managers that are as close to guarantees as possible. A company with cash flow, a track record and realworld experience has a better chance of getting investors than a business plan forecasting large returns.
Find ways to test your business's viability on a shoestring budget, and turn your idea into a functional
business before you seek investment.

Leave the hockey sticks on the ice

Excite investors about your big picture, but be reasonable and responsible. Avoid hockey stick projections.
Respectable investors will not take you seriously if you present them with nonsensical financial graphs
that claim your company's revenues will grow from $100,000 to $50 million in three years. Show investors
that you have a grasp on reality with three versions of financial projections: best case, moderate case and
worst case. Base each of these models on facts, past and present performance data, industry and
competitor analyses and a series of well-thought-out, defendable assumptions.

Learn to love discount stores

Being cheap is chic. In an age where spending is out of control, you'll need to prove that you are a fiscally
responsible manager who knows how to get the most out of a buck. Give yourself wiggle room in your
operations and marketing budgets, but avoid being excessive. Investors want you to be in a position where
everything is on the line.

Rome wasn't built in a day. Your business won't be either.

Investors are wary of funding over-eager businesses that seem destined to bite off more than they can
chew. Before asking for millions of dollars to fund 50 divisions and hundreds of product lines, prove how
well you can create, manage and fulfill demand for a single product. Demonstrate that your business can
crawl before you say it can walk. Perfect your marketing tactics, sales strategies and operational
procedures. Investors appreciate companies with sustainable step-and-repeat business models that are
poised for exponential growth. Remember, even Google's success is based on a single product.
Make sure your presentation is crystal clear to anyone and everyone
If you can get someone who doesnt understand your business model to grasp what youre
communicating, then youre prepared to give a pretty good pitch. Some of the worst pitches Ive seen
have been filled with acronyms, tech speak, and gobbledygook. Keep your pitch short, sweet, and to the
point. Practice your pitch on someone outside of your company, and ask them to repeat what they think

your business model is back to you. Ive done this many times, and its always an eye-opening exercise to
hear what people repeat back.
Talk about yourself
Its important to know that investors invest in people first, and ideas second. As a matter of fact, Ive had
several investors tell me to keep them posted on my next startup because theyd like to invest in me and
my next venture. So dont be afraid to toot the horn on your and your teams accomplishments
especially if those accomplishments relate to what it takes to start and scale a venture. Tell (and whenever
possible, show) the investors why you are the right people to lead this venture.
Tell us, what have you done lately?
By this I mean that you should share the successes and traction your team has had since the inception of
your company. It always surprises me how frequently this is left out of pitches. Investors want to hear
about your first customers, other investments put into the company (including your own sweat equity),
key media placement, signed letters of intent (LOI) to purchase/partner, product and customer
milestones, key hires, etc. As the CEO of your own company, you will be expected to be the lead sales
person, so show the investors that you know how to sell them on your own company.
Give the numbers that are behind your numbers
Dont say youre going to be a 50 crore business in three years, because most investors wont even believe
itunless youve done this before in another company. Whats more compelling than big talk is to show
exactly how you will reach those millionswhat information about your company do you have thats
made you forecast those kinds of sales? Share what your assumptions are about your business model.
For example, heres an appropriately detailed financial forecast for a SaaS (software as a service) business:
We leverage the site traffic and customer base of partners A, B, and C
100,000 unique visits/month to our network of online sites
1,000 new leads captured per month
0.22% average conversion rate
5% monthly churn rate
16 months is the average lifetime value (LTV) of a customer
$160 is average revenue per user (ARPU)
$12.50 is our customer acquisition cost (CAC)
You want to see investors take out their phones and begin calculating numbers. This is a good signit
means they want to see how you think, and see if it matches (a) what youve indicated as your total
revenue numbers, and (b) what they know about your industry.
Show your product!
Ive seen so many pitches where the entrepreneur doesnt even show their actual product. For some
businesses, showing their product is not easy to do, but for most people pitching for funding to investors,

it is. Even if your product is not yet built, show mock-ups. Its amazing what a visual representation of your
product and your business can do for the overall effectiveness of your
Pitch Just the Right Investors
Pick people who really know your business. They are already interested on it, and you will get more than
their cash. They have expertise.
Your Plan on the Money
This is the most important part. You must tell them how their money will help the company, and how they
will earn profits from there.
Let Them Ask Themselves
In the end, give them self-challenging questions why not to involve on the business. Give them multiple
questions and let them motivated to join you.

Now, try to make your business pitch first orderly. Do it slowly and prepare yourself on how to deliver it.
Those ways are proven to be effective. Combine them and make it perfect. They will listen to you as long
as you make it perfect and nice.

Reporting an Event
Who was there?

Bill Smith, company president

James Jones, keynote speaker and successful entrepreneur
Lisa Brian, advertising guru
1,000+ employees from the Marketing division

What was the event about?

Event Tagline: From Good to Great: Turning a Mediocre Campaign into a Home Run for Your
Memorable information:
o Meet the unspoken needs by going the extra mile to discover what your client really
wants but is afraid to ask for
o When you think youre done, let it sit on the shelf for a day. Then go back and make it
even better.
o Dont ask whether your client will like what youve done; ask yourself if you would
purchase the product based on the advertising youve provided

Where did the event take place?

The King Center, downtown

The executive meeting room, on the top floor, provided a panoramic view of the city

When did the event take place?

Speakers and presentations: 12pm4pm

Q&A Session: 4pm5pm
Dinner with the presenters: 5pm7pm

Why was the event scheduled?

To inspire our company to give our absolute best to our clients

Quotes from attendees:

o I feel a new sense of purpose towards the campaign Ive been assigned. Im motivated
to do more than just get the job done; I want to create a campaign that I would be
passionate about as a consumer.
o It was great to hear about the common pitfalls of marketing executives and know that
Im not alone in making a few natural mistakes! I feel much more confident about
avoiding errors in my future projects thanks to the advice given today.
o I loved the advice about meeting unspoken needs. Im ready to get back to work
tomorrow and investigate how I can better serve my client.

Event: Bad and Beautiful World

Key Audience

The guest of honor Miss Helen LaFave, US Consulate General, inaugurated the film festival
and released the teaser of CVNN (Community Visual News Network ) with eight filmmakers
Media persons from newspapers such as MukhyaBartha, Bartyaman, Newstime, the
Telegraph, Rajasthan Patrika and Xpress Bengal covered the event
The people from the field of film studies from universities like IIM Calcutta, Ram Mohan
College, Calcutta University and Jadavpur University adorned the stadium with their presence
The students from Satyajit Ray Film and Television Institute constituted of the audience
Coordinators and community children from several other NGOs such as World Vision, Jungle
Crow and Srishti Foundation also attended the film festival


The festival screened eight films created by the youth in the Visual Basic class as a part of the
Grassroots Film Studio
The films were based on the issues that the community members face in their daily lives such as
verbal abuse, bullying, domestic violence etc


The BBW festival was hosted in the Satyajit Ray Film and Television Institute situated on the E.M.
Bypass Road, Kolkata by Prayasam

When did the event take place?

It was hosted on 05 June, The World Environmental Day


Grassroots Film Studio, GSF is supported by Adobe Foundation USA and is in collaboration with
Adobe Youth Voices. It conducts Visual Basics classes for children from different communities that
Prayasam is working with. Students use the studio to create unique videos that address social
issues in slums and marginalized areas of Kolkata.

Stakeholder Level

When the Kolkata Korcha reported about the BBW film festival, Cine Centre presented
Prayasam with a great opportunity of screening the eight films in Nandan, a government cinema
hall in Kolkata on 17th July during the Nandan Film Festival
The eight films have also nominated by Films Division for screening during the Mumbai Film
One of the very well reputed cultural institutions Rabindra Okakura Bhawan has also offered to
show the films in every district of West Bengal
The representatives from the Srishti Foundation also want to show the movies in the
communities they are working with
Miss Helen LaFave enlightened the spectators with her speech on how India has become one of
the largest users of social media. She also mentioned the fact that since most of the Indians
operates Internet on their mobile phones; the news travels with them wherever they go. CNVV is
an effort by the Prayasam to bring before the world, the various issues and endeavors of the
communities that it has been working for that are so often neglected by the people.

Community Level

One of the residents of RAC remarked, The movies were eye opening for us as they reflected the
daily lives of people in our community. The movies were based on reality and it felt like a day from
our lives has been videotaped and shown on the big screen. After watching the movies, they felt
that whats happening in their community is wrong and its time to change the scenario.

When asked, Do people think twice before committing any offence like verbal abuse, bullying
against girls/boys, taking alcohol etc.? One of the residents of Mahisbathan answered, If people

would have thought even once, then the circumstances in our community would have been
different today.

Business Report
Aim: To give people a chance to express their emotions to their audience effectively.
Mission: To provide high-quality writing services at competitive rates to individuals for important
occasions of their lives.
Vision: To enable people convey the right message as desired.
Service Offerings:


eg: Appreciation,
Apology, Proposal

eg: Events, plays

eg: Brochures,
Website Content

eg: SOPs, essays

Operational Process:


Collection of


Quality Check




Key Resources:
a. Writers: It is a freelance model where writers will be paid on a per-assignment basis. The idea is to
leverage upon the untapped talent of potential writers who are not associated with any professional
writing service.
b. Quality assurers: To maintain the quality of work.
Revenue Model: Service fee from clients.
Cost Structure:
a. Fixed Costs Office rent
c. Sales and marketing costs

b. Writer and quality assurer fees

d. Commission to lead providers

Value Proposition:



Effective Communication

Talent Showcasing Platform

First Market Mover


Alternative Revenue Stream

High ROI

a. Website

b. Lead providers

c. Hotline Services

d. SEO e. WOM

A mission statement is a statement of the purpose of a company, organization or person; its reason for
existing; a written declaration of an organization's core purpose and focus that normally remains
unchanged over time.
The commercial mission statement consists of three essential components:
1. Key market: Who is your target client or customer (generalize if needed)?
2. Contribution: What product or service do you provide to that client?
3. Distinction: What makes your product or service unique, so that the client would choose you?
Vision Statement: (Desired End-State) A one-sentence statement describing the clear and inspirational
long-term desired change resulting from an organization or programs work.

General Findings
The best visions are inspirational, clear, memorable, and concise.
Avg length for the full 30 organizations listed here is only 14.56 words (excluding brand references)
Avg length for the first 15 organizations is only 10.5 words (excluding brand references).
The shortest contains only three words (Human Rights Campaign)
The longest contains 31 words (Amnesty International)

Best Mission Statements of Non-Profits

Oxfam: A just world without poverty (5 words)

Feeding America: A hunger-free America (4 words)
Human Rights Campaign: Equality for everyone (3)
National Multiple Sclerosis Society: A World Free of MS (5)
Alzheimers Association: Our vision is a world without Alzheimers (7)

Habitat for Humanity: A world where everyone has a decent place to live. (10)
Oceana seeks to make our oceans as rich, healthy and abundant as they once were. (14)
Make-A-Wish: Our vision is that people everywhere will share the power of a wish (13)
San Diego Zoo: To become a world leader at connecting people to wildlife and conservation. (12)
The Nature Conservancy: Our vision is to leave a sustainable world for future generations. (11)
Ducks Unlimited is wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. (13)
In Touch Ministries: proclaiming the Gospel of Jesus Christ to people in every country of the world. (14)
NPR, with its network of independent member stations, is Americas pre-eminent news institution (12)
World Vision: For every child, life in all its fullness; Our prayer for every heart, the will to make it so (19)
Teach for America: One day, all children in this nation will have the opportunity to attain an excellent
education. (16)
ASPCA: That the United States is a humane community in which all animals are treated with respect and
kindness. (18)
Cleveland Clinic: Striving to be the worlds leader in patient experience, clinical outcomes, research and
education. (14)
Goodwill: Every person has the opportunity to achieve his/her fullest potential and participate in and
contribute to all aspects of life. (21)
Smithsonian: Shaping the future by preserving our heritage, discovering new knowledge, and sharing
our resources with the world (17)
WWF: We seek to save a planet, a world of life. Reconciling the needs of human beings and the needs of
others that share the Earth (25)
Save the Children: Our vision is a world in which every child attains the right to survival, protection,
development and participation. (18)
Kiva: We envision a world where all people even in the most remote areas of the globe hold the
power to create opportunity for themselves and others. (26)
Leukemia & Lymphoma Society: Cure leukemia, lymphoma, Hodgkins disease and myeloma, and
improve the quality of life of patients and their families. (18)
Boy Scouts of America: To prepare every eligible youth in America to become a responsible,
participating citizen and leader who is guided by the Scout Oath and Law. (24)
charity: water believes that we can end the water crisis in our lifetime by ensuring that every person on
the planet has access to lifes most basic need clean drinking water. (28)
Clinton Foundation: To implement sustainable programs that improve access worldwide to investment,
opportunity, and lifesaving services now and for future generations. (19)
VFW: Ensure that veterans are respected for their service, always receive their earned entitlements, and
are recognized for the sacrifices they and their loved ones have made on behalf of this great country.
Special Olympics: To transform communities by inspiring people throughout the world to open their
minds, accept and include people with intellectual disabilities and thereby anyone who is perceived as
different. (28)
Creative Commons: Our vision is nothing less than realizing the full potential of the Internet universal
access to research and education, full participation in culture to drive a new era of development,
growth, and productivity. (33)
Amnesty International: Amnesty Internationals vision is of a world in which every person enjoys all of
the human rights enshrined in the Universal Declaration of Human Rights and other international human
rights instruments. (31)

Prasaad Food for Good

Commercial Kitchen Catering Service

Elementary education
Vocational Training and Life Skills

Prasaad initiative focuses on providing skilled labor to adolescents in the field of catering and
hospitality service through Prayasams training program as a part of its commercial venture.
Prasaad focus on the business aspects of delivering nutritious foods to the schools, working
professionals and households around Salt Lake City, Kolkata and Rajarhat, Kolkata area. Prasaad
will work as a profit venture and the man power will be generated from the 30 trainees who are
part of the skill development program.
Benefits to the trainee candidates; provide marketable technical skills to adolescents in food
production and catering services that aims to enhance employment opportunity for children.
Vocational Training is given in 6 key aspects of running a restaurant business namely Cooking,
Serving, Packing, Operations, Marketing and Distribution and Finance
Selection Procedure:
The Commercial Kitchen involves 30 adolescents from the source areas of Bidhannagar and
South DumDum Municipalities of the district 24 Parganas(N), namely, Udayanpally,
Mohishbathan, Nazrulpally, Shantinagar, Duttabad and Rishi Aurobindo Colony.
The trainees at the commercial kitchen are also enrolled in the National Institute of Open
Schooling (NIOS) education program and are part of other activities of Community
Development like running the YUVA (YOUTH UNITED for VARIOUS ACTIVITIES), working as Area
Health Minders, taking part in Alternate Media, Computer Education etc.

Prayasam and other NGOs

Schools as a part of mid-day meal program
Corporate houses for working professionals and conferences
Academic institutions for workshops and seminars

Shopping Malls
Local workforce that come here for work and Bus stands

Services offered:

Full service/Buffet/Drop off)

Event Catering (Wedding, Corporate Event, National Festival, Birthday Party,
Anniversary, Reunion, Graduation)
Food Cart or Truck Services

Two kind of pricings are followed

Subsidized rate mainly for schools mid-day program, NGOs and hospitals
Standard rate Corporate houses, shopping malls and academic institutions


The Institute of Hotel Management, Catering Technology and Applied Nutrition, Kolkata
Hyatt Regency Kolkata

Process Life Cycle:

Inside training
Workshops with other training institutes
Basic Computer Education and Accounting
Vocational training session with Institute of Hotel Management, Catering Technology
and Applied Nutrition, Kolkata
Local partnership Employment opportunity

Proposed Training Program Life Cycle

Training program to span over a period of 24 months

A proposed internship opportunity for candidates for a period of 3 months
Partnership with more private hotels and restaurant chain, internship and employment
opportunities to be covered by this partnerships
Include business model training and b-plan creation as a part of the curriculum

Support/Funding mechanisms for people who want to start their own business at the
end of the program
Restructuring the curriculum after every year for the new batch based on the industry
standards and changes in catering and hospitality sector
Opportunity for passed out trainers to stay back us resource personals with a monthly
Partner with schools and colleges for school/college canteen management

Proposed budget by Prayasam for the Prasaad initiative

Project : Prasad
Budget for 12 Months

1 One time Costs
Utensils (including gas oven, Refrigerator
hiring, Mixer, cooking utensils, storing
1.1 utensils, caps, gloves, aprons, uniforms, etc.)
2 Recurring Costs
2.1 Venue/House Rent with electricity
Per diem to Participants (30 Participants x 20
2.2 days/month) Rs. 200/participants/day
2.3 Honorarium of Resource Person/s
2.4 Capacity BuildingTrainings
2.5 Raw Materials
2.6 Fuel, Cleaning etc.
Grand Total Rs.


No of Units

Cost per Unit

Total Budget




Market survey













The budget only accounts for one Resource Person and its advisable to have minimum 4
resource persons for a group of 30 students, because every year new batch of students
will take part in the program
No mention of culinary experts and other trainers who required for the program to
manage the training and curriculum for students
No mention of age of adolescents who can be a part of the program; because there are
clear restrictions about using under 14 children for labor activities
No mention of profit management and re-investment into the program

Duoranir Sansaar (Material Bank)

The miracle is this: the more we share the more we have.
When we donate our unwanted clothes or articles to charity, we rarely think about what will happen to
them: who will sort and sell them, and finally, who will revive and wear or use them. In Prayasam we
have the answer. Duoranir Sansaar is a concept facilitated by the senior members of Prayasam. These
youth collect, sort, and organize donated clothes that then can be available for sale to the members at
the price of Rs.2. The youth are completely in charge of this organization.
The name Duorani signifies the ever sacrificing queen of the Bengali fairy tales who wins the heart of the
king finally by her sheer goodness, intelligence and honesty. The queen lived a meager but respectful
and dignified existence. Thus our material bank is aptly called the queens haven, because the dignity of
the buyer is maintained through the low price that the materials are offered.
Duoranir Sansaar runs completely on donations of clothing and household items that are of a decent
condition through twice monthly donation drives. These items are then sold to members at a set rate of
Rs.2. Nothing is given for free. This is in order to maintain the dignity and honor of the disadvantaged
buyers. Duoranir Sansaar also offers community sales of items for Rs.5. The youth are completely in
control of the project, so they decide how the funds will be used and put back into the Prayasam
Douranir Sansaar creates a system where the disadvantaged are able to purchase items that are
necessary for successful living at a price that they can afford. It is benefiting Prayasam in many ways; not
only by giving resources to members who need them, but also by creating a sustaining project that
allows the Prayasam senior members to take a leadership role in sustaining a project that is benefiting
their community. Douranir Sansaar maintains human dignity while offering unused resources to those in
the community who really need it.

Identify few of the existing charity organizations which deal with collection of clothes and try to
work/connect with them.
Should have any specific kind of clothing such as childrens clothing or blankets, or if they do not accept
certain specific clothing for example inner or undergarments.
Flyers/ Word of mouth /email with information on kind of clothing and other details
Spread the word in as many ways as possible.
Sort the donations as soon as it is received or as regularly as possible so that it doesnt just keep piling
Show gratitude to all donors, either in person or mail, including details of how much was collected and
how many people their donations will help, this would encourage them to donate on a regular basis.

Binapani Tailors
The Binapani Tailors program is one of the newest ventures at Salt Lake City Prayasam. The boys and girls
involved in the program have learned how to sew to help sustain their higher education. Binapani, or
Saraswati, is the goddes of learning and knowledge, and the inspiration for the name. So, to promote
higher education, we have started creating this male shirt and Kurta ensemble to sell. We use hand-woven
Tangail fabric, which is appropriate for any weather, and also represents the sentiments and emotions of
the migrants in this part of Bengal. Tangail originates in Bangladesh, and most of the marginalized people
here are from that part of the globe.
The shirts and Kurtas are customized according to the wants and needs of our customers, and they have
already gained popularity in and outside of India for both their comfort and their benefit to students. Have
you ordered yours yet?

Expand from just clothes to table cloths, towels and other simpler sew-able items.
Since it is seen as program intended to promote higher education, interested and motivated students
can be encouraged to pursue advanced tailoring courses.
Work/connect with a local vendor so as to maintain a constant demand for the sewed materials.
If there is already a huge demand for the materials from outside India, we could explore options on
taking this online or on Social Media.

Performing Art Studio Concept Note

Dancing Through Life: Learning Life Skills through the Art of Dance
Prayasam is creating a Performing Arts Studio in six of the communities that they are working in.
The goal of these studios is to provide children life skills through dance, performance, and art therapy.
In the communities, these children are often voiceless. They lack the basic knowledge of proper body
language, communication skills, and behavior necessary to succeed in society. Seeing this problem,
Prayasam has created the Performing Arts Studio.
The goal of these programs is to create an extracurricular team who will be responsible for these
activities in their communities. The goal is for this group to reach out and teach the skills of dance, drama,
and painting to other children and realize the potential for using these skills in their future careers.
Prayasam has always recognized the importance of performing arts since its founding. Prayasam
created the Aladi studio which teaches dance therapy. Dance therapy teaches the children life skills
through the art of dance.
Prayasam recognizes the many skills that can be learned through performing arts. Through dance,
children are able to learn how to change their body language and behavior. The children can learn how to
present themselves to society through their dance skills. Specifically, the children will learn Kalari Putto,
which is a martial arts form of dance. Through this dance, children, especially the girls, can learn selfdefense. This can be used as a tool for empowerment and self-protection.
Through drama, the children are able to learn dialogue skills that can be used for talking to people
in their lives that might be more difficult, such as parents, teachers, or elders in their communities. The
students learn how to make their needs vocal, and gain the opportunity to communicate with others. The
students can create dramas which can be performed all over the world, thus sharing their voice to those
who may have never had the opportunity to hear without their dramas.
Through art, the students are able to use an alternate medium as a form of communication.
Students are able to learn to express themselves through the use of a variety of colors. Drawing therapy
gives students the courage to do many things, to express their ideas. Drawing therapy teaches the
students individuality and freedom and gives them the ability to learn how to think differently.
All three skills teach the children to open up, how to convey information, and how to express
themselves. Often these skills are suppressed by parents who want their children to focus on their studies
and not the arts. Prayasam recognizes that through performing arts, children can learn who they have
always been and who they are meant to be. Through the Performing Arts Studios in these communities
children will learn life skills necessary for success in an unconventional way- because why teach
unconventional children who were born to stand out in a way that makes them fit in?

Main Objective of the Performing Arts studios


Art therapy

Life Skills
Through the process there could be a possibility of identifying some children who are exceptionally good
at either dance or drama or art and can in turn be motivated to pursue the same.
The Extracurricular team must be extremely energetic and capable of influencing other children to take
these form of arts and become more expressive.