Aryans Institute of Management & Technology

Aryans Institute of Management & Technology

ACKNOWLEDGEMENT

This project would not have came into existence without the guidance and support of my Teacher Ms. Swati Singla who was there to help me and guide me at every day. I would like to extend my gratitude towards the respondent who gave their precious time to fill my questionnaires. At last I would like to thank my family member and my friends.

Vikash Kumar (80911320038)

Rattan Singh (80911320029)

Aryans Institute of Management & Technology

Introduction

Aryans Institute of Management & Technology

Introduction
Mobile users today want their handsets to be converged devices handling multiple functions, entertainment being the most important among them. They want their mobile to be fully loaded with top-end features, but they want all that at affordable costs. Integrated digital camera, music player and stereo FM radio are the three main features which would drive users towards upgrading their handsets. These features are available in mid range and high-end handsets so far, and the common user now demands these features in ordinary handsets which can be affordable. On the other hand, MMS has failed to catch the fancy of the masses due to its high costs of transmission over the networks and relatively cheaper alternate modes of downloading videos available through Internet. Other features like Games, Calculator, Reminders/Scheduler/Organizer, Polyphonic ringtones etc have become hygiene features and are a must for any handset. None of these features is a differentiator anymore. Apart from Integrated Camera, Music player and Stereo FM radio, a Speaker phone is another feature that emerges as the driver for replacing the current handset. This feature can be a most cost effective differentiating feature for the low end phones. Most handset vendors have been bringing out new models at fairly regular intervals. The maximum activity takes place at the high end, where the launch of a newer model makes the older model cheaper, shifting it to the mid segment. The handset vendors need to address these expectations of the mass market to be able to entice them towards their products.

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3G

is the Third Generation of mobile phone standards and technology, superseding 2.5G. It is based on the International Telecommunication Union (ITU) family of standards under the IMT-2000. 3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity through improved spectral efficiency. Services include wide-area wireless voice telephony, video calls, and broadband wireless data, all in a mobile environment. Additional features also include HSPA data transmission capabilities able to deliver speeds up to 14.4Mbit/s on the downlink and 5.8Mbit/s on the uplink. Unlike IEEE 802.11 (common names Wi-Fi or WLAN) networks, 3G networks are wide area cellular telephone networks which evolved to incorporate high-speed internet access and video telephony. IEEE 802.11 networks are short range, high-bandwidth networks primarily developed for data. 3G technologies enable network operators to offer users a wider range of more advanced services while achieving greater network capacity through improved spectral efficiency.

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Mobile Introductiion

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Apple i-Phone
This was the most awaited phone in the Indian market. It is now here, but not before it became famous throughout the rest of the world. Renowned for its chic design and easy-to-use functions the iPhone has tremendous features such as its wide and clear screen, iPod, internet capability with classic web browser, GPS mapping, and last but not lease, a phone. Apple iPhone is being offered in the USA for the price of $199, so the awaiting buyers in India expected the same price. Unfortunately, that is not what happened. To grab hold of this hot item, you will have to shell out Rs.31,000 for the 8GB and Rs. 36,100 for the 16GB. If you want to pick up more than one, you may consider flying overseas to make your purchase. Even with airfare included, you may just save a few rupees!

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HTC Diamond Touch
This is the most talked about phone among the corporate and business people of India. Loaded with tons of great features, it is one of the slimmest phones in the touch category. It boasts of the most famous business platform out there Windows Mobile. This slim trim companion comes with Windows Mobile 6.1 Professional, it weighs a mere 110 g (with the battery), it is GPS enabled, has a 2.8-inch touch screen, 4GB internal usage, and will even tell you the weather reports with HTC Weather. No, an umbrella is not included. So if you are not mobile savvy but care about the Windows Mobile Platform and the business related apps then go for HTC Diamond Touch. This one truly is a diamond in the rough!

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NOKIA N96,95,
Finally it’s time to talk about one of the most famous brands on the planet, Nokia. Nokia N96 is great improvement on the already excellent N95. People are no longer calling it a mobile but rather, a new multimedia computer as it has virtually everything a computer should have. Easily accessing internet videos is a highlight of this sophisticated phone. In select markets, the integrated DVB-H receiver offers live broadcast TV with an automatically updating program guide. It also boasts of a 5 megapixel camera, GPS, Bluetooth wireless technology, WLAN, and a DVB-H Receiver.

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BlackBerry Storm 9500
The highly anticipated BlackBerry Storm 9500 today made its first official appearance, popping up on German Vodafone web site. Images and specs of the first touchscreen RIM-manufactured device have been floating around the net for what seems like ages but it hasn’t yet been officially announced. If all the rumored features are confirmed when the device actually sees daylight then the Apple iPhone 3G might be up for quite a challenge. The specifications of the BlackBerry Storm 9500 that are already known include a 3.3” touchscreen with a resolution of 360 x 480 pixels. The tri-band 3G with HSDPA and the quad-band GSM support makes it capable of global roaming. The Storm 9500 is running on a 624 MHz CPU and has 192 MB of RAM and utilizes a new version of the BlackBerry OS, optimized for touchscreen input.

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Samsung i8510 INNOV8
It is an imaging powerhouse, with its 8 megapixel autofocus camera that offers image stabilization and blink, smile, and face detection, for perfect photos. The camera also features the ability to take panoramic photographs, and uses the handset's built-in GPS receiver to geotag photos with location information. The i8510 INNOV8 is capable of recording QVGA video at up to 120 frames per second and VGA-resolution video at up to 30 frames per second, with a full video editing suite on board. Music is not forgotten on this workhorse, with a built-in FM radio, 3D surround sound, and a standard 3.5mm audio port. The i8510 INNOV8 offers 16GB of builtin memory in addition to a microSD card slot for even more storage options. Bluetooth 2.0 with A2DP support for stereo headsets makes wireless music possible also.

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Sony Ericsson XPERIA X1
This phone is based on the Windows Mobile 6.1 Operating System which means it has a full suite of applications to offer to the user. The Sony Ericsson Xperia X1 is promoted by the company as offering a convergence of communication features and entertainment features; this convergence is exactly what people are seeking from a smart-phone in today’s highly mobile world and allows this new lineup of phones global What is about the Xperia this many phones to compete in the marketplace. really Sony impressive Ericsson

X1 is the fact that phone excels in so different areas. Some really do well only

Aryans Institute of Management & Technology as a niche phone but very few phones really meet all of the diverse needs of a single user.

The Sony Ericsson Xperia X1 manages to achieve this rarely-met goal. It has great Internet and communication services as well as a plethora of entertainment options.
It has a built-in camera and other great standard features expected of today’s advanced phones. And it really stands out in the area of design. Combined together, these features make this mobile phone a truly well-rounded cutting-edge phone intended for the smart-phone fan who wants to have it all.

Aryans Institute of Management & Technology

Aryans Institute of Management & Technology

Review of Literature

• There are many articles being published about iPhone being launched in India. The iPhone is being compared with the handsets from other manufactures like Nokia, Samsung, Sony Ericsson etc.

One of the articles which came in August edition of Digit Magazine titled as A Taste of What’s To Come by Mr. Michael Brown, has compared

Aryans Institute of Management & Technology iPhone with Nokia’s N96,N95 and Sony Ericsson XPERIA X1.In this article Mr. Brown has compared different attributes of iPhone with its major competitors.

Also according to an article came on 19 Aug, 2008 in Economic Times titled Nokia intercepts iPhone with high-end handset, states that the major rivals of iPhone are coming up with the superior products to outsmart the iPhone. There are certain loopholes in iPhone such as lack of massage forwarding facility, 2 Mega pixel camera with no video recording, Bluetooth can be used only for handsfree, No Cut Copy Paste option, and can only be used with specified operator. With the latest technology, great features and state in art design, the competitors are ready to give iPhone the run for their money.

As reported by TRAI, the mobile telephony sector has almost touched a subscriber base of 43 million marks (GSM 33.6 million & CDMA 9.4 million) at the end of quarter ending 30th September 2006. The mobile subscribers’ base stood at almost 43 million as against 37.8 million for the quarter ending 30th June 2006, adding

Aryans Institute of Management & Technology around 5.24 million subscribers in one quarter. Riding on a wave of increasing growth, mobile telephony in India is expected to rise to a consumer base of over 120 million by 2008, making the telecommunication sector one of the most lucrative markets for global mobile phone manufacturers & cell phone providers.

Consumers’ Satisfaction Analysis by TRAI
The study assesses the satisfaction level of consumers encompassing quality of technical service, quality and operational aspects of gadgets; and social / psychological costs due to unsolicited promotional calls/SMSs etc. The analysis in this report throws light on the consumption behavior of the mobile phone users in Delhi and covers the aspects like usage pattern of the mobile phone services,

Aryans Institute of Management & Technology assessment of the level of satisfaction, preference for various attributes and functionalities of gadgets etc. Apart from this I also referred literature about consumer purchasing decision in high involvement product like mobile phones. This provided me knowledge about how information search takes place in this category and what are the important attributes that customer look for while buying such a product.

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OBJECTIVE

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Objective & need of Study
• To explore the perception of the customer towards 3G phone, HTC

Diamond, Samsung F490, Sony Xperia x1, Black berry thunder, and Nokia N95 and to do a comparative study of these mobile handsets in India.
• To find out the customer perception towards the 3G phones and will try to

find the important features which the customer prefers in the handset.
• Do the comparative study of i-phone with its competitors. • This research is being conducted as to know about the 3G mobile whether

the expectations are being fulfilled or not on the customer . • Customer are satisfy or not from the 3G mobile or simple mobile.

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Research Methodology

Aryans Institute of Management & Technology

Research Methodology
There are nearly 120 million consumers of mobile handsets making the

telecommunication sector one of the most lucrative markets for global mobile phone manufacturers & cell phone providers. For this research I have taken a random sample of 100 mobile phone users in Different parts of India. The methodology to conduct the study was composed of different tasks as follows:

Sampling Area
The sample chosen is finite comprising of people from different major areas of the city. Students or professionals were chosen from colleges and other institutes and general public from a few areas of the city.

Empirical Research - Sampling
A survey of 100 sampled respondents was conducted online as well as offline. There were 80 online responses while the remaining respondents were contacted offline. These online and offline surveys were conducted between 5th February 2010 and 1 5th March 2010.

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Information Needed
• Market share and relative positioning of different brands • Opinions about attributes of ideal mobile phone • Satisfaction level of mobile users • Most important drivers of buying • Barriers to switching from a one range to other

Triggers that lead to a need for replacing existing phone .

Sampling Data
• • • •

Target Population: Men and women all the age group. Sampling frame: High End Customer from all over India Sampling Technique: Convenience sampling. Sample Size: 100

Data analysis techniques :•

Primary

• Secondary

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Limitations of the study

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Limitations of the study
• Out of the 120 million users of mobile phones, only a sample of 100 mobile phones users where taken for the study, so result of the study may vary from the actual.

Since questionnaire where used for collecting the primary data, so there are chances that the given data may vary from the actual, which can lead to wrong results.

Due to the limitation of time, there were some of the factors, which were not considered in the study.

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Data Analysis technique

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Analysis
Different company’s mobile handset which people generally use.
BRANDS NOKIA SONY ERICSSON SAMSUNG HTC BLACK BERRY MOTOROLA OTHER TOTAL Frequency 47 15 26 10 11 13 19 160 PERCENT 29.4 9.4 16.3 16.0 6.9 8.1 11.9 100

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Interpretation: This question was asked to determine the mobile company
whose handsets are mainly used by the high level officers and the executives, and the result showed that nearly 47% uses Nokia handsets, with 15%,26%,11% and 19% uses Sony Ericsson, Samsung ,Blackberry and others mobiles.

Time from which mobile users have been using their mobile handset.

TIME LESS THEN 1 YEAR
1-2 YEAR 2-3 YEAR MORE THEN 3YEAR

FREQUENCY
39 35 50 36 160

PERCENT
24.4 21.9 31.3 22.5 10.2

TOTAL

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Interpretation: This question was asked to the different users of mobile phones to know from how long they have been using their handsets. In this era of hyper competitions and changing technology, a user using a mobile phone from more than a year, may think of changing it or upgrading it to a new one. The result of this question showed that nearly 39% users where using their handset from less than a year ,between 1-2 year 35%, 50% in 2-3 year and more then 36% user.
. The

performance of various mobile handsets according to their users.
FREQUENCY
4 10 65 47 34 160

PERFORMANCE VERY POOR POOR AVERAGE GOOD VERY GOOD TOTAL

PERCENT
2.5 6.3 40.6 29.4 21.3 100.0

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Interpretation: This question was asked to the customers as to know whether or
not they are happy with the performance of their mobile handsets, as the users who are not happy with the performance of their handset may go for a new handset and the result showed that nearly 65% people where happy with the performance, but the rest 35% where either unhappy or where just satisfied with the performance of their handsets. Thus we can say that the users may switch to a new phone if they find some attractive features in the new handset.

Awareness about the availability of 3G mobile handsets in India.
AWARE
YES NO

FREQUENCY
105 55 160

PERCENT
65.6 34.4 100.0

TOTAL

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Interpretation: The answer to this question which I was expecting was all the
users saying yes to it, but the result showed that still nearly 34% of the executives where unaware of availability of 3G handsets in India, and this shows that the manufacturers of the 3G handsets need to advertise about the features of their handsets, specially the advantages of using a 3G handset over a 2G handset.

Are the mobile users having any plans of changing their mobile handset to a new 3G mobile handset?
CHANGE MOBILE
YES NO

FREQUENCY PERCENT
89 71 55.625 44.375

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TOTAL
160 100

Interpretation: The answer to this question will tell us whether the mobile users
are ready to buy the new 3G handsets that are available in the market, and the results showed that nearly 44% of the mobile users where thinking to change their handsets. It is a good number of users who where ready to go for buying a new handset. The users who are telling no to this question i.e. nearly 56% may be already a 3G handset user or it can also be possible that he would have recently purchased a new handset.

The 3G handset which mobile phone users would you like to go for.
BRAND NOKIA SONY ERICSSON SAMSUNG HTC BLACK BERRY MOTOROLA PERCENT
21.875 8.75 16.875 9.375 11.25 9.375

FREQUENCY
35 14 27 15 18 15

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APPLE 16.25 6.25 100 26 10 160

OTHER TOTAL

Interpretation: This question was asked to know that if the mobile phone users think of going
for a new 3G handset then which are the mobile handset they want to go for. The result shows that nearly 8% of the customer would like to go Sony Ericsson, 16% would like to buy the Apple i-phone, 11% would like to go for Blackberry, and rest 21% can go for either Nokia, HTC or Samsung. This also shows that the users are very much aware of the quality of the handsets provided by Sony Ericsson, Apple and Blackberry. The other companies need to rework their strategy as to make consumers aware about their offering.

The budget of various mobile phones users for a new 3G mobile handset
BUDGET
LESS THEN Rs 15,000 Rs 15,000-25,000 Rs 25,000-35,000

FREQUENCY
43 69 29

PERCENT
26.875 43.125 18.125

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MORE THEN Rs 35,000 TOTAL 19 160 11.875 100

Interpretation: From this question we can interpret that how much a mobile phone user is ready
to invest on purchasing a new handset. The result shows that on maximum number of users are ready to invest in between Rs15,000-25,000. This gives the mobile handset manufacturers a hint that the customers are ready to give money for a premium quality product.

The main driver behind the selection of a new 3G handsets.

WISH & REASON CRRRENT HANDSET IS OUTDATED POOR BATTERY LIFE

FREQUENCY
43 64

PERCENT
26.875 43.125

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LACK OF STORAGE MEMORY JUST FOR CHANGE OTHER TOTAL 29 19 5 160 18.125 11.875 3.125 100

Interpretation: This question was asked to explore the reason why mobile phone users are ready
to upgrade their handsets and the reason which I found was that nearly 43% of the users where unhappy with the battery backup of their mobile handset and thus wanted to change it. The other reasons where that 27% users where thinking that their handset was outdated, 18% think that didn’t had enough memory space and 12% just wanted to change their handsets. Thus the manufacturers should be making their handsets with a good battery backup and with large storage memory.

Type of Screens which mobile users would like to prefer.

SCREEN REGULAR

FREQUENCY
49

PERCENT
30.625

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TOUCHSCREEN DUAL SCREEN TOTAL 85 26 160 53.125 16.25 100

Interpretation: Many people prefer a Regular screen in their handset, some prefer to have a delicate touch screen and for some user it doesn’t matter much. This question was asked to know the preference of the users in term of the type of screen they want and the result shows that 31% want to have a regular screen, 53% prefers touch screen and or 16% dual screen, it doesn’t matter much of their concern. The reason for mobile phone users to prefer the regular screen over touch may be the delicateness of the touch screen. How the mobile users came to about the existence of 3G mobile handsets.

KNOW PRODUCTS THE INTERNET

FREQUENCY
40

PERCENT
25

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PROMOTIONAL EMAIL MARKETING EVENT SALES COMPAIGN TOTAL 25 35 60 160 15.625 21.875 37.5 100

Interpretation: The reason behind asking this question is to know about the
most effective way for creating awareness of the availability of 3G handsets. And the analysis shows that the most effective way of creating awareness is through the internet followed with the marketing events that are organized by various handset manufacturers to promote their product, and also the promotional Emails sent by these companies to different users of the mobile phones.

How much the attributes below affects the decision of choosing a particular mobile Handset

ATTRIBUTES

VERY POOR

POOR

AVERAGE

GOOD

VERY GOOD

TOTAL

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Signal Reception & Voice Clarity USB Compatibility Synchronization with Computer Browsers (GPRS,HSCSD,EDGE,) Keypad Type (Regular, QWERTY) Battery Life(Talk Time & Standby) Camera Resolution MP3 Player Availability of Bluetooth Touch Screen Price Overall Look 0 0 0 0 0 0 0 0 0 0 0 0 2 1 0 0 0 0 0 0 0 0 0 0 65 78 56 45 45 38 27 23 21 33 89 13 45 59 45 49 55 53 55 50 68 82 35 54 48 22 59 66 60 69 78 87 77 45 36 93

160 160 160 160 160 160 160 160 166 160 160 160

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Interpretation: This question was asked to know how the various attributes of a mobile phone affects the decision of the customer for choosing a particular mobile handset. Just looking at this graph we can say that the factors like Synchronization with Computer, Battery Life (Talk Time & Standby), Camera Resolution. Availability of Bluetooth, Screen Resolution, Touch Screen, and Overall Look pays a very important role. Further factor analysis and reliability test has been performed to confirm percentage by which these factors affects the decision of the customer.

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Conclusion

Aryans Institute of Management & Technology Riding on a wave of increasing growth, the mobile telephony in India is expected to rise to a consumer base of over 120 million by 2008, making the telecommunication sector one of the most lucrative markets for global mobile phone manufacturers & cell phone providers. The mobile phone manufacturers need to be more specific about what features customer want in their handsets. The features such as

 Synchronization with Computer  Battery Life (Talk Time & Standby)  Camera Resolution  Availability of Bluetooth  Screen Resolution  Touch Screen  Overall Look  Storage Memory and  Price

Aryans Institute of Management & Technology According to the research customers consider the above mentioned features above the other features of the phone and hence the manufactures should give more stress on making these features better. In terms of choice, it has never been so good for the consumer. Last year saw several new models being launched. As per rough estimates, Nokia launched 33 models; Motorola launched 18 models and Sony Ericsson 17 models. The remaining players launched close to 53 models. Now even Apple has also launched its i-phone in Indian market but after analyzing the factor on which the buying decision of Indian customer depends I can say that i-phone has to face a tough competition to succeed in the Indian market especially due to the lack of some important features like absence of video recording facility, autofocus, Bluetooth can’t be used for file transfer, absence of message forwarding facility etc. and with its competitors coming up with the phone like XPERIA, Innov8, HTC Diamond, Blackberry Strom, its really going to be a tough time for iphone to survive in Indian market.

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Summary

Aryans Institute of Management & Technology The report begins with the changing perception of mobile phone buyers. Earlier mobile was used mainly for voice communication but as the time progressed buyers started people started using mobile phones for messaging purpose. This time was known as the 1st generation of mobile phone. Time changed and the buyers where again looking for some more features in their mobile phones and the manufactures too where busy in the their R&D to come out with innovative features, it was the beginning of 2nd generation of mobile phone, when mobile phones with Camera and MP3 players were introduced. And now we are in the 3rd generation of mobile phone were we can send Emails, Pictures, Video etc from one phone to other. This report mainly focuses on the 3rd generation of mobile phone, I have tried to analysis the features which the customer gives more emphasis when he/she goes to buy the handset. The result what I got from this research was that customer nearly 80% of the customer look for the features like Synchronization with Computer, Battery Life (Talk Time & Standby), Camera Resolution. Availability of Bluetooth, Screen Resolution, Touch Screen, and Overall Look was taken into consideration by nearly 74% of the buyers, while 78% of the buyers prefer to have a Storage Memory and competitive Price. There are other features also which is considered by the customers but relative to the features mentioned above they are of less importance.

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In the 2nd half of the research I have tried to compare the feature of the most awaited phone in the Indian market, iPhone from Apple with its major competitors like Sony, Nokia, Samsung, Blackberry and HTC. As soon as i- phone was launched in the Indian market, its competitors came into the market with the superior 3G phone to attract the customer. After comparing the features of these phones on the basis of the attributes that are consider more when a buyer goes to buy a handset and also after going through different article about i-phone, I came to the conclusion that Apple iPhone is going to have really a tough time in Indian market, as it lacks the features which the Indian customer are very fond of.

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Bibliography

Aryans Institute of Management & Technology

Magazines
 Digit Edition: August 2008  PC Quest Edition: July 2008 Websites  www.idcindia.com  www.india-cellular.com  www.trai.gov.in  www.wikipedia.org  www.gsmarena.com/htc_touch_diamond-2368.php  www.gsmarena.com/sony_ericsson_xperia_x1-2246.php  www.gsmarena.com/apple_iphone_3g-2424.php  www.gsmarena.com/samsung_i8510_innov8-2471.php  www.gsmarena.com/nokia_n96-2253.php  www.gsmarena.com/blackberry_storm_9500-2534.php

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Questionnaire

Objective:

A research analysis to explore the perception of customer towards 3G mobile

handsets available in market. Dear Respondent, This questionnaire has been designed to study the factor that affects the customer’s choice while selecting a 3G mobile handset. I will be highly

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thankful to you if you could spare your valuable time to respond to the following questions. Your views are valuable and the information disclosed will be kept confidential and would be used only for the purpose of concerned study. Tick () your choice

1. Name:___________________________ 2. Gender
a) Male ( ) b) Female ( )

3. Occupation
a) Business ( ) Student ( )
If any other, Please Specify__________________________

b) Government Service ( )

c) Professional ( )

d)

4. Age
a) Less than 20 years ( ) c) 40 – 60 years ( ) b) 20 – 40 years ( ) d) More than 60 years ( )

6. Email Id: _________________________________

5.Do you use a Mobile Phone ? a) Yes ( ) b) No ( )

6. Which company’s mobile handset do you use?
(You can choose more than one choice)

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a) Nokia ( ) d) HTC ( ) b) Sony Ericsson ( ) e) Blackberry ( ) c) Samsung ( ) f) Motorola ( )

If any other, please list the name__________________ 7. For how long you have been using your mobile handset? a) Less than 1 year ( ) c) 2 – 3 years ( ) b) 1 – 2 years ( ) d) More than 3 years ( )

8. Rate the performance of your mobile handset Very poor Poor Average () () () Good () Very Good ()

9. Are you aware of availability of 3G mobile handsets in India? a) Yes ( ) b) No ( )

10. Do you have any plans of changing your mobile handset to a new 3G mobile handset ? a) Yes ( ) b) No ( )

(If your answer is No, Skip Question No. 7)

11. Which of the following 3G handset would you like to go for? a) Nokia ( )

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b) Sony Ericsson ( ) c) Samsung ( ) d) HTC ( ) e) Blackberry ( ) f) Motorola ( ) g) Apple ( ) If any other, please list the name__________________ 12. What can be your budget for a 3G mobile handset a) Less than Rs. 15,000 ( ) c) Rs. 25,000 – Rs. 35,000 ( ) b) Rs. ,15000 – Rs. 25,000 ( ) d) more then Rs-35,000

13. What will be one of the main drivers behind the selection of a 3G handset ? a) Current Handset is outdated ( ) c) Lack of Storage Memory ( ) b) Poor Battery life ( ) d) Just For a Change ( )

If any other reason, Please Mention; ______________________________

14. How will you rate the attributes below that affect your decision for Choosing a particular mobile Handset ? (1 for least preferred, 5 for most preferred)

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a) Signal Reception & Voice Clarity b) Storage Memory c) USB Compatibility d) Synchronization with Computer e) Browsers (GPRS,HSCSD,EDGE,) f) Keypad Type (Regular, QWERTY) g) Battery Life(Talk Time & Standby) h) Camera Resolution i) MP3 Player j) Availability of Bluetooth k) Screen Resolution l) Touch Screen m) Price n) Overall Look

(1) (2) (3) (4) (5) (1) (2) (3) (4) (5) (1) (2) (3) (4) (5) (1) (2) (3) (4) (5)

(1) (2) (3) (4) (5) (1) (2) (3) (4) (5) (1) (2) (3) (4) (5) (1) (2) (3) (4) (5) (1) (2) (3) (4) (5)

(1) (2)(3) (4) (5) (1) (2) (3) (4) (5) (1) (2) (3) (4) (5) (1) (2) (3) (4) (5) (1) (2) (3) (4) (5)

15. Which type of Screen do you prefer? a) Regular ( ) b) Touch Screen ( ) c) Dual Screen ( )

16. From where did you came to about the 3G mobile handsets . a) The internet ( ) c) Marketing Events ( ) b) Promotional Emails ( ) d) Sales Campaign ()

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