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MULTI-MEDIA PRODUCT DESIGN

MULTI-MEDIA PRODUCT
DESIGN
GUIDE

MULTI-MEDIA PRODUCT DESIGN

ACKNOWLEDGMENTS
Course:
VISUAL DESIGN AND COMMUNICATION

Nominal Hours:
160

Delivery Hours:

BOX HILL COLLEGE KUWAIT

32

VERSION 2

Prerequisites: Knowledge of MS Office


Applications; knowledge of Adobe Applications,
including Photoshop, Flash [CS4 +]

This work is copyright. Apart from any use permitted


under the Copyright Act of 1999 (1420 H), no part
may be reproduced by any process without prior written
permission from BHCK.

2010

Curriculum: Box Hill Institute


IMPORTANT DISCLAIMER

Content: BHI, Nada Al-Shammari


Telephone: 965 842425 ext. 521
E-mail: n.alshammari@bhck.edu.kw

The information contained in this publication is made


on the understanding that users will exercise their own
skill and care with respect to its use.
BHCK of TAFE has used reasonable endeavours
to ensure that the information contained in this
publication was obtained from reliable sources and was
correct at the time of its creation, modification and
publication.
BHCK of TAFE, its related partnerships, consultants,
contractors, author, agents or employees thereof
accepts no liability to any user with regards to any
liability, loss, damage for reliance on the information
contained in this publication

MULTI-MEDIA PRODUCT DESIGN

CONTENTS
1
COURSE DETAILS 1
2
RESOURCES 2
3
PERFORMANCE CRITERIA 3
4 ASSESSMENT TASK CRITERIA

MULTI-MEDIA PRODUCT DESIGN

1 COURSE DETAILS

1 Course details
WELCOME TO MULTI-MEDIA PRODUCT DESIGN

This Guide will take you through the learning


and the assessment for this unit. The subject
MULTI-MEDIA PRODUCT DESIGN will cover
the knowledge and skills required to apply the
elements and principles of design to create a
multi-media product.

STUDENTS WHO SUCCESSFULLY COMPLETE THIS COURSE


WILL HAVE A GENERAL KNOWLEDGE OF:

This course describes the skills and knowledge


required to extend professional practice to
explore and apply the principles of design in
order to realize a design solution for a multimedia product.

Interpreting creative information and


images

LEARNING ACTIVITIES

The learning activities within each topic are


designed to help build the knowledge and
skills required to undertake the assessment
tasks related to the relevant topic. The
instructor will advise you of the details and
time allocated for each activity.
ASSESSMENT

Assessment for this unit is performed by


assignments that must be completed and
returned to the instructor. It is advisable that
you have a look at these tasks before starting,
so that you have a sense of what will be
required. The standard of competency required
for each assessment task is the standard
required to practise as a graphic designer.
ASSESSMENT IS BASED ON THE ELEMENTS AND
PERFORMANCE CRITERIA

The application of principles of graphic and


visual/Communication design
Planning and research

Effective visual communication skills


Design skills
Maintaining design integrity
The ability to review decisions in term of
user characteristics and requirements
The characteristics of digital and traditional
graphics
Various techniques for producing and
manipulating visual presentation assets
Knowledge of the technology applicable to
multimedia product design
Knowledge of the limiting factors of
computer hardware and software
Knowledge of strategies to test multi-media
products
Understanding the capabilities of
collaborative personnel
Understanding the creative elements of
production
Information sources and management
Copyright laws, regulations and copyright
clearance procedures

DURATION
As a guideline, this course will take up to 32 hours to
complete.
BOX HILL COLLEGE KUWAIT, 2010 THIS MATERIAL IS PROTECTED BY
COPYRIGHT LAWS. ANY ALTERATION OR UNAUTHORIZED USE IS PROHIBITED

BHCK DEPARTMENT OF APPLIED ARTS AND DESIGN

MULTI-MEDIA PRODUCT DESIGN

1 COURSE
2 RESOURCES
DETAILS

2 Resources
External Drive for digital back-up ( 2 gig recommended)
DVD-Rom disc x 4
A4 Sketch pad, A4 Notebook and variety of pens and pencils
Access to Hardware and Software to include:
1. Printer, photocopier, scanner
2. Computers [ Mac OS or Windows OS ]
3. Power point [ Office 2003 + ]
4. Flash [ CS 4 + ]
5. Photoshop [ CS 4 + ]
6. Internet
SUGGESTED TEXTS FOR FURTHER INFORMATION
1. Graphic Design: The New Basics
2. Design Evolution: A Handbook of Basic Design Principles Applied in Contemporary Design
3. Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design

BOX HILL COLLEGE KUWAIT, 2010 THIS MATERIAL IS PROTECTED BY


COPYRIGHT LAWS. ANY ALTERATION OR UNAUTHORIZED USE IS PROHIBITED

BHCK DEPARTMENT OF APPLIED ARTS AND DESIGN

MULTI-MEDIA PRODUCT DESIGN

3 PERFORMANCE
1 COURSECRITERIA
DETAILS

3 Performance criteria
ELEMENTS OF COMPETENCY AND THEIR PERFORMANCE CRITERIA
The performance criteria are what your assessments will measure, to indicate your current competence for that
particular element.
ELEMENT

PERFORMANCE CRITERIA

1. Research for design


solution ideas.

1.1 Research and analyse information, ideas and approaches with consideration
of intellectual property, moral rights and copyright requirements to assist in
identifying and clarifying concept design needs.
1.2 Research and compare techniques and tools for visual design and
communication available for use in the creation of a multimedia product , exploring
the characteristics and differences of digital imaging and traditional imaging
1.3 Identify and prioritize main elements and design considerations.
Examine technical aspects of the design concept.
1.4 Appraise the aesthetics of the design.
1.5 Research and compare the range of delivery platforms available for multimedia
products
1.6 Explore the range of typographical and visual elements that are appropriate in
the development of a multimedia product
1.7 Organise research media and findings for use by all relevant personnel
throughout the design development process, updating as required

2. Explore design elements 2.1 Explore and experiment with a range of design solutions based on research and
and principles to inform analysis.
concept.
2.2 Test various design solutions using the elements and principles of design.
2.3 Propose design solutions and present outcomes in a progressive and logical
format.
2.4 Evaluate, adapt and use new approaches based on capabilities of techniques
already used
3. Identify and evaluate
appropriate process and
techniques to achieve
design.

3.1 Identify possible constraints of materials related to desired outcome.


3.2 Identify range of potential techniques to achieve desired outcome.
3.4 Produce prototype design using alternative methods and techniques.
3.5 Evaluate prototype design in terms of conceptual vision/design solution.
3.6 Identify design shortcomings.
3.7 Identify approaches to overcome design shortcomings.

BOX HILL COLLEGE KUWAIT, 2010 THIS MATERIAL IS PROTECTED BY


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BHCK DEPARTMENT OF APPLIED ARTS AND DESIGN

MULTI-MEDIA PRODUCT DESIGN

3 PERFORMANCE
1 COURSECRITERIA
DETAILS

3 Performance criteria _continued


ELEMENT

PERFORMANCE CRITERIA

4. Receive and interpret the


brief

4.1 Liaise with the relevant personnel to interpret and identify the objectives of the
multimedia product, to ensure the creative, technical & production requirements
can be met
4.2 Identify all relevant factors which may determine and affect visual design and
communication concepts and application through the breakdown and interpretation
of the brief and liaison with relevant personnel
4.3 Clarify target user/audience to determine the format and delivery platform of
the multimedia product through discussion with relevant personnel

5. Generate and assess ideas 5.1 Generate visual design and communication ideas which are technically
feasible, respond to the brief and provide creative solutions
5.2 Discuss visual design and communication ideas and collaborate, as required,
with relevant personnel to ensure contribution of a range of creative solutions
5.3 Continuously reflect on and assess the creative solutions for implications on
budget, time line, technical feasibility and suitability to meet the brief
6. Develop and refine design 6.1 Determine a design solution based on knowledge and understanding of
solution.
different techniques.
6.2 Consider and establish criteria for selecting techniques, tools, equipment,
materials required for the production of concepts based on experimentation results.
6.3 Refine design solution based on ongoing experimentation and feedback.
8. Select media/materials
for use in visual design and
communication

9. Realize design solution.

8.1 Identify and Select the appropriate visual design and communication
techniques which fulfil the creative, technical, and production requirements of the
brief
8.2 Gather relevant materials and media, ensuring their compatibility to the
creative and technical specifications of the multimedia product
9.1 Select and apply the elements and principles of design to create design
solution.
9.2 Realize the design using techniques and media selected from research and
experimentation to meet design solution.
9.3 Evaluate and respond to the potential for changes in the use of techniques and
experimentation to meet the design solution.
9.4 Refine the design solution based on ongoing experiences with the production of
the work.
9.5 Use safe working practices throughout the production of the work.
9.6 Consider issues of presentation and take action accordingly.

BOX HILL COLLEGE KUWAIT, 2010 THIS MATERIAL IS PROTECTED BY


COPYRIGHT LAWS. ANY ALTERATION OR UNAUTHORIZED USE IS PROHIBITED

BHCK DEPARTMENT OF APPLIED ARTS AND DESIGN

MULTI-MEDIA PRODUCT DESIGN

3 PERFORMANCE
1 COURSECRITERIA
DETAILS

3 Performance criteria _continued


Requirements for developing multi-media product output:
1. Develop outline of structure and the proposed development
2. Use relevant multi-media design and / imaging applications
3. Incorporation of the elements and principles of design, in the content and design
4. Multi-Media Presentation Product to include:
Text
Images
Animation / video
Effects
Sound
On/Of sound button/s where relevant
Copyright
With focus on:
Functionality
Consistency of style and/ theme
Navigation to reflect understanding of design for presentations
Aesthetic Considerations

ONGOING TASKS ASSESSMENT CRITERIA


1. The presentation is attractive and incorporates good design practices
2. Common screen elements are consistent throughout the design
3. Sound effects are used where appropriate and can be turned off at any time
4. Original graphics complementing the overall design
5. Original animations complementing the overall design
6. Subject of the production is in accord with the design
7. Content is sufficient, relevant and free of errors
8. Package design is in accord with the subject of the production
9. Evaluation is relevant and adequately identifies issues arising throughout the design process

BOX HILL COLLEGE KUWAIT, 2010 THIS MATERIAL IS PROTECTED BY


COPYRIGHT LAWS. ANY ALTERATION OR UNAUTHORIZED USE IS PROHIBITED

BHCK DEPARTMENT OF APPLIED ARTS AND DESIGN