Public Relations and Event Management

Evaluation of product placements in Bollywood Bashyakarla, Abhinayee 2004

The making of saransh-mistakes and learnings Lehry, Batool Aliakbar 2004
Role of events in brand performance of liquor Mani, Bayiravi 2004
Passage to India-destination marketing a project report Ramachandra, Harsha 2004
Event production : lights and sound Niyogi, Ishani 2004
Hyderabad tourism festival Manghnani, Jitendra 2004
The nexus between HRD and corporate communications in today's Business World Tayal, Kanupriyaa 2004
Production elements of an event Virmani, Kartikeya 2004
Child endorsements Ramachandran, Lakshmi 2004
International education fair-India 2004 Sanghavi, Neil 2004
Creating cult brands via PR and events in India Mathur, Neha 2004
Book retailing Bhai, Nidhi 2004
Building brands through PR Kamat, Nivedita 2004
Internal communication : its effectiveness in Indian auto industry Uppal, Pankita 2004
Attributes of PR in the multiplex industry Kawathekar, Parag 2004
Role of financial communication in corporate communications Singh, Pritam 2004
Dynamics of public relations in Indian software and ITES sector Chawla, Ruchi 2004
The promotion activities and communication tools in the Indian pharmaceutical industry
with respect to its stakeholders Kallath, Rashmi 2004
Brand enhancement through corporate social responsibility Kaushal, Ruchi 2004
Evaluating effectiveness of product placement in various sections of motion picture scripts Nair, Satya 2004
Celebrity political endorsement Parikh, Sejal 2004
Role of public relation in social marketing Singh, Shruti 2004
Sports public relations issues and challenges Deorukhkar, Sumedh S. 2004
Effectiveness of sports person as brand endorsers Chopra, Yatin 2004
Paradigm shift in political communication post liberalisation Pillai, Gauatre 2004
Role of communications in B2B (B to B) branding Bhargava, Aakriti 2005
The scope of internet as a tool for building effective media relation Jha, Abhash 2005
Expectation of business reporters from agency PR professional and their image perception
of the same Kumar, Abhineet 2005
Alternatives to surrogate advertising - the highs and lows Chauhan, Arjun 2005
An insight into the buying behaviour of cosmetic brands among young India women Kumari, Garima 2005
PR as an essential tool for marketing books Sarkar, Indrani 2005
Customer relationship management for the hospitality sector Humbre, Meigha 2005
Impact pf negative publicity on consumer attitude, preference and behaviour Narayan, Nandita 2005
Enhancing brand equity through unconventional PR stunts Taneja, Neha 2005
240 degree analysis of sponsored event Lamba, Pradeep 2005
Effective and effectiveness of "Page 3 culture" as an instrument in building human brands Sharma, Priyanka 2005
Engineering propaganda through cinema-developing a model by studying Tamil cinema in
the times of the Dravidian socio-political movement Ravindran, Rahul 2005
Online PR : awareness, attitude and usage among Indian corporates Nair, Sangeeta 2005
Sports marketing in India Chauhan, Satyam 2005
PR in IMC : a study to check the knowledge give to PR by the industry Shukla, Shambhvi 2005
The portrayal of sexuality in contemporary Indian cinema - a case study on the film 'My
Brother .... Nikhil' Srivastava, Shikhar 2005
A strategic analysis of role of public relations in crisis management Jain, Shuchi 2005
Towards understanding what PR managers do : a study in the Indian context Chakraborty, Soumi 2005
Analyzing media perception towards wildlife management Pereira, Steven 2005
Effectiveness of internal communication in the IT service sector in India Singh, Tanuja 2005
Exhibition management Gargesh, Abhimanyu Amar 2006
Buzz marketing : something to talk about Khurana, Amrita 2006
Branding Mumbai as the financial capital of South East Asia Toshniwal, Ankita 2006
Role of corporate communication in IT-ITES sector Vaidyanath, Asha 2006
Leveraging festivals for promoting state Sharma, Ashish 2006
Destination branding : case of Uttaranchal Mittal, Atin 2006
Building an IT brand with the help of PR Sharma, Avantika 2006
Use of public relations as a tool from HIV/AIDS programme Kapoor, Garima 2006
Promotional tools in remix music genre Gulati, Geetika 2006
Bacardi's entry strategy for India Sanghvi, Michelle 2006
Corporate social responsibility in the information and communication technology industry in
India Harnal, Mihika 2006
Study of existing and new trends on the PR industry Malik, Shreya 2006
Role of integrated PR tools in the promotion of films Roy, Smita Basu 2006
Corporate events Singh, Sohini 2006
Corporate reputation management Subramaniam, Srividya L.R.V. 2006
Effective team management : a prerequisite for the events industry Bhasin, Suchitra 2006
Dynamics of public relations in the Indian aviation industry with respect to Kingfisher airline
and Jet airways Jacob, Susan 2006
Gender dynamics in public relations Joseph, Swetha 2006