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3205, MBA-II
Business of business
is to do business
In words of k.k. Andrew- ‘social
responsibility may be taken to mean
intelligent and objective concern for
the welfare of the society that retains
individual and corporate behavior from
ultimately destructive activities, no
matter how immediately profitable,
and leads in the direction of positive
contribution to human betterment’
Ethical consumerism
Globalization and market forces
Social awareness and education
Ethics training
Laws and regulation
Ethical consumerism:- Consumers are
becoming more aware of the environmental
and social implications of their day-to-day
consumer decisions and are beginning to
make purchasing decisions related to their
environmental and ethical concerns.

Globalization and market forces:-

Companies use CSR methodologies as a
strategic tactic to gain public support for
their presence in global markets, helping
them sustain a competitive advantage by
using their social contributions to provide a
subconscious level of advertising.
Social awareness and education:- The
role among corporate stakeholders to
work collectively to pressure corporations
is changing. Shareholders and investors
themselves, through socially responsible
investing are exerting pressure on
corporations to behave responsibly.

Ethics training:- The rise of ethics training

inside corporations, some of it required
by government regulation, is another
driver credited with changing the
behavior and culture of corporations. The
aim of such training is to help employees
make ethical decisions when the answers
are unclear.
Laws and regulation:- Another driver
of CSR is the role of independent
mediators, particularly the government,
in ensuring that corporations are
prevented from harming the broader
social goods, including people and the
Good CSR
Poor CSR
• N o empl oyment • Taki ng care of worke rs
• N o c on cern for i n di rect • Low depende nce on non
effec t (l an d, water, a i r) renew able re so urce s
• Destru cti on of • High awarene s s abo ut C SR
a gri c ul tu ral l a nd i nitiativ es
• N ot wi l l i n g to l i sten to • Envi ronment re s pons ibility
oth er sta keh ol ders
• Land co mpe ns atio n
• Appropri ate of l a nd n ot
bei n g compen sa ted


Ø Support a precautionary
approach to environmental
Ø Rectify environmental damage
as a priority at source.
Ø Promote greater
environmental responsibility.
Ø Encourage the development
and diffusion of
environmentally friendly
Ø Respect and ensure the freedom of association and
right to collective bargaining.  
Ø Do not engage or support the use of forced labour.
Ø Contribute to the abolition of child labour.
Ø Do not discriminate with respect to employment and
Ø Respect maximum number of working hours.
Ø Ensure security of employment.
Ø Ensure a living wage.  
Ø Provide training.
Ø Guarantee handling of complaints.
Ø Ensure occupational health and safety.

Open and free

information to
Wage payment system
Major decisions informed to
Disclosure of budget and account
Ø Transfer S&T in order to
contribute to the development of
local and national innovative
●Reasonable costs of
use of intellectual
property rights
Ø The development of new products
by means of local know-how and
Ø Collaborations with local business
ensure access to essential goods and services. 

ensure the right to safety, with respect to, physical


safety and quality of consumer goods and services.

ensure the right to choice in the market place.

respect the right to consumer education.

ensure the right to information.  

ensure the right to be heard.

ensure the right to obtain redress.

promote sustainable consumption.

Refusal to unfair competition
Avoid corruption
Tax payment
Abide by law
A National Foundation for Corporate
Governance (NFCG) has been established
by the Ministry of Corporate Affairs. This
is a partnership with the Confederation
of Indian Industry (CII), the Institute of
Company Secretaries of India (ICSI) and
the Institute of Chartered Accountants of
India (ICAI).
The purpose of NFCG is to promote better
corporate governance practices and raise
the standard of corporate governance in
Child Labour Law: Labour (Prohibition and Regulation) Act
(1986), ban employment of children in some dangerous
occupations, such as factories and mines, and regulate the
working conditions in others.
Labour Laws: Minimum Wage Act
The Environment: The Environment (Protection) Act (1986).
This law gives the central government the authority to
protect and improve environmental quality, as well as
control and reduce pollution from all sources.
Right to information and corruption: Right to information
(RTI) act was established, This law gives the general public
right to government information, and is meant to promote
transparency and responsibility.
Implementation and enforcement of labour
laws is very low in India. There is a lot of
corruption and minimum wage is often not
In the Indian context sexual harassment in
the workplace is an issue which needs
special attention. It is not explicitly
mentioned in the CSR Frame of Reference.
Indian legislation pays little attention to
the conservation of biodiversity.
The high corruption index has a negative impact
on the Gross Domestic Product of India.
There should be a greater emphasis on clean
and eco-friendly technologies with zero toxicity
and zero environmental impact.
The implementation of environmental laws, a
challenge has been lack of knowledge on how to
fulfil the laws in practice.
Did You Know ?
The Coca-Cola Company is included on
the FTSE4 Good Index, which measures
the performance of companies that
meet globally recognized
CSR standards.
Coca-Cola Celebrates World
Environment Day
 Coca-Cola India and its bottling
partners celebrated World
Environment Day on June 5 by
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launching and dedicating a
range of projects towards the Second level
preservation and protection ofThird level

● Fourth level
the environment.
 Launched drinking water project ● Fifth level
with capacity of 1000 liters per
hour which ensures access to
clean drinking water in
Khurda, Orissa and a clean
drinking water project based on
the Reverse Osmosis (RO)
process at Goblej Village in
 Launched RWH projects with a
recharge potential of 100,000
Limca Book of Records Celebrates
20 Years of Showcasing India at
 Limca book of record
becoming Her Best
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Second level
institution in itself by ● Third level
encouraging every ● Fourth level
Indian to do their best ● Fifth level

in their respective
fields. Being a par t of
the record book is
indeed an honor. It
helped in boost up the
Indian talent.
Coca-Cola's “green fleet” rolls out in Delhi
Reaffirming its commitment to the
environment, Coca-Cola in India recently
unveiled its first contingent of Compressed
Natural Gas (CNG) based delivery vehicles in
Delhi. The Coca-Cola Company, flagged off
85 delivery trucks in Delhi. This “green
fleet” carries a message exhorting the
citizens to adopt environment friendly
lives. The
measures launch
in their of the
“green fleet” in Delhi
follows several other
efforts by the Company
towards climate
protection and energy
These include the deployment of
visicoolers fitted with Energy
Management System (EMS) – which
reduces electricity consumption by
nearly 35%, conversion of conventional
boilers into biomass or briquette based
boilers, switching to energy efficient
lighting at offices and plant premises,
extensive tree plantation etc.
The Company is also the sponsor of solar
energy based lighting project – Lighting a
Billion Lives (LaBL) by TERI in 8 villages
of India.
Coca-Cola India Receives Golden
Peacock Global Award For
Corporate Social Responsibility
Of the three Golden Peacock Global
Awards for Corporate Social
Responsibility given at Vilamoura in
Portugal, Coca-Cola India once
again bagged a special
commendation for its contribution
in India.
Coca-Cola India in partnership with
several NGOs, central and state
government agencies, schools and
colleges and the local community
CSR in India is in a very nascent
stage. But the situation is changing.
And CSR is coming out of the purview of
‘doing social good’ and is fast becoming
a ‘business necessity’. The ‘business
case’ for CSR is gaining ground and
corporate houses are realising that
‘what is good for workers - their
community, health, and environment is
also good for the business’.