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THE VALUE OF MATANGLAWIN
The Value of Matanglawin as an Educational Tool Jane Pearl B. Gemino Saint Louis University Communication Research (Comm 19)
VALUE OF MATANGLAWIN |2
Title: The Value of Matanglawin as an Educational Tool Number of Pages: 42 Author: Jane Pearl B. Gemino Type of Document: Undergraduate Thesis9o1 Type of Publication: Unpublished Thesis Accrediting Institutions: Saint Louis University Bonifacio Street Baguio City
This is a study on the “Value of Matanglawin as an Educational Tool”. This study includes the results on how helpful ‘Matanglawin’ is on its contribution to the general knowledge of the viewers and the effectiveness of the styles of presentations of the topics. In general, the study found out the ‘Matanglawin’ is an effective educational tool which passed the standard of the selected experts. On the contribution of ‘Matanglawin’ to the general knowledge of the viewers, the researcher found out that it is helpful as it presents updated facts, timeless science topics that are helpful in everyday living and uses easier words to cater to its Filipino young audience. Also, the findings of this study say that, ‘Matanglawin’ can be regarded as one of the few educational shows that must be maintained
VALUE OF MATANGLAWIN |3 to provide supplementary education to the viewers. This is supported through the use of Filipino language as the medium of communication which is found out to be very effective as it caters to the Filipino viewers.
Background of the Study
VALUE OF MATANGLAWIN |4 Television has become one of the most accessible sources of information for viewers especially the young ones. Nowadays, children prefer to sit down in front of the television than to read books or attend summer workshops or even go out with friends to play. Since education has been more accessible through television, the media industries have come up with many shows to supplement education. One of the earliest educational shows in the Philippines is Batibot (1984), which is based on Sesame Street. It was first named, Sesame! and eventually became Batibot which means “small, but
strong and robust“. As Sesame!, the program used both English and Filipino as the media of communication, but after evolving into Batibot, the show became a completely Filipino language children’s educational show. The show jumped into four different stations until the year 2000 when GMA Network discontinued producing the series because it did not succeed. However, in the year 1994, ABS-CBN came up with ETV (Educational Television) which showed some educational shows to children. Sineskwela which is a Science show was about the young gang traveling anywhere in order to discover about Science. Then, another ETV show that debuted was Hiraya Manawari which was about different characters with different moral values in every episode. Bayani is also shown about two kids travel is in time from the old woman's ancient book that contains the details about the different Philippine heroes like
VALUE OF MATANGLAWIN |5 the famous Jose Rizal, Bonifacio, Lapu-lapu and others. This is followed by another ETV show Math Tinik which was about a woman who is the owner of a laboratory, teacher and has magic about Math in order to help kids with their Math problems in every episode. Lastly, Epol Apple which was about learning English with the help of the man portrayed by Bodjie Pascua, the man who worked in Batibot. Due to the emergence of many animation shows and telenovelas which almost occupy the entire network’s time slot, producing
educational shows decreased. This concern was resolved by ABS-CBN by coming up with another educational show like the earlier shows they produced under ETV. One of these is ABS-CBN’s Matanglawin which is shown every Sunday at 11 AM Philippine time. It also airs over ANC every Saturdays at 8:30 PM Philippine time. ‘Matanglawin’ ("Hawkeye") is a weekly
science-environmental show hosted by Kim Atienza. The show premiered on March 24, 2008 as a late-night program before it was moved to its current time schedule. Host Kim Atienza goes around the Philippines in search of new, interesting adventures to demystify legends, unveil nature’s mystery and showcase vast cultural and natural resources. Also Matanglawin shows various topics especially science and technology and nature. Matanglawin won several awards already which included the Best
VALUE OF MATANGLAWIN |6 Magazine Program and 2008 Anak TV Seal Awards. (http://www.abscbn.com, 2009) Recently, the show garnered the Most Well Liked TV Program (2009) by the Anak TV Seal Awards and Best Educational Program (2009) for PMPC Star Awards for Television. With this regard, the study aims to analyze the program through a sample of selected videos of the episodes in order to determine whether the program has values to be classified as a quality educational tool for Filipino viewers. Also since it has been awarded by different awardwinning bodies already, the study also aims to determine the features of Matanglawin which are effective in educating the viewers about the topics presented.
Statement of the General Problem: This study aims to analyze the content of the selected episodes of ‘Matanglawin’ as an Educational Tool.
Specific Problems: 1. How helpful is ‘Matanglawin’ in terms of its contribution to the general knowledge of viewers? 2. How effective is ‘Matanglawin’ in terms of: a. Style of Presentation b. Words Used
VALUE OF MATANGLAWIN |7 c. Educational Quality Criteria
Scope and Delimitation This study aims to analyze the educational values of the show Matanglawin through its content. The timeframe of the study is from November 2009 to February 2010. This study covers the recorded 10 selected episodes of the show Matanglawin from June 2009 to November 2009. The coverage of this study focuses only on the 10 recorded materials to identify how valuable is ‘Matanglawin in terms of its contribution to the general knowledge of the viewers. This includes the assessment of the different styles of presentations used in the show. This also includes a discussion on features of ‘Matanglawin’ that needs to be improved, if there is any and other related features which makes the show not valuable to the viewers.
Theoretical Framework Television has more than thirty different functions for children but it is often said that it has two main functions: to inform and to educate. (Sparks: 2002:208) It is further elaborated on the Theories of Media Effects. With these theories, the researcher determines the function/s of Matanglawin as an educational tool through its influence to the viewers. One of these theories is the Uses and Gratification Theory. This theory is concerned with how people use the media for the gratification
VALUE OF MATANGLAWIN |8 of their needs. (Watson: 2008:73) This helps to determine the reasons and purposes why viewers watch Matanglawin. Along with these theory of media effects is the Hypodermic Needle Theory which states that media has a direct, immediate and powerful effect on its audience. Young viewers tend to perceive everything that they see on television as true and right. Since most educational program’s target audience are young viewers, this study determines the effect of watching Matanglawin on them. (Watson: 2002:254) Meanwhile, watching educational programs is not really an assurance that children are viewing shows which have educational values only. Some also show violence which is now related to Information Processing Theory. This theory states that the mind has a limited capacity for the information it can process. (Baran,
Davis:2000:270) In this regard, the researcher evaluates the features of Matanglawin to determine whether the show is really worthy to be watched. Also, the researcher finds out on aspects of the show the parents/guardians must give emphasis on for the benefit of their children/ward.
Review of Related Literature In Sauer’s study, “What are your children watching?”, he found out that the reason children watch educational shows is because they are entertaining. (Sauer:2009:3) The researcher determines whether
VALUE OF MATANGLAWIN |9 Matanglawin is only being watched for its entertainment or for its educational value. Meanwhile, in “Educational Effectiveness of Sesame Street: A Review of the First Twenty Years of Research”, Murphy found out that Sesame Street has a positive impact on pre-reading and schoolreadiness skills of children in the United States. (Murphy:2009:2) In this regard, this research evaluates whether Matanglawin has also a significant positive impact on their viewers like Sesame Street. Despite the growing number of studies on the effectiveness of programs on children, a survey found out that only 1 in 8 educational programs in the United States meet the quality standard. (Wilson et al:2009:3) An educational tool is said to meet the quality standard if: it has a positive effect to the viewers, it caters to their intellect and imagination, no violence of any form presented and provides an interactive way of educating the viewers. Using this theory, the study finds out whether Matanglawin meets the quality standard as an educational tool.
Significance of the Study This study is designed to contribute to the educational value of educational television shows for children. This is to enhance the educational content of what must be shown in a high quality educational show in the Philippines. Since television is an inevitable part of most
V A L U E O F M A T A N G L A W I N | 10 children's lives, this will guide the TV producers to come up with high quality educational programs for children to be aired. This study will also help the school administrators to come up with a better way in presenting the lessons to be discussed in an interesting manner through the perceptions of the respondents. Also, this study will further help the viewers, especially the young ones, to have the best out of the shows they are watching knowing that the educational shows that they watch are of educational value and duly approved by the parents and guardians.
Research Methodology There are two set of questionnaires given based on the 10 recorded videos of the episodes of Matanglawin. The first set of questionnaires is given to 393 Saint Louis University students as respondents based on the total number of population in School Year 2009-2010, 1st semester. This number of respondents is computed using the Slovin’s Formula: n = N / ( 1 + (N*e^2)) Where: n = number of samples N = total population e = margin of error; let e be equal to 0.05 or 5%
V A L U E O F M A T A N G L A W I N | 11 Another set of the questionnaire is given to 5 representatives from the fields of Psychology, Education and Media. The panelists must be having at least 5 years of experience in their respective fields. For the field of Psychology, the panelist must have the knowledge in Education Psychology. For the field of Education, the panelist must be a science teacher(may be former) or has a background on Science-related subjects. Meanwhile, for media experts, they must have the knowledge in time slot, animation and sound effects. These 5 panelists who are qualified to talk about the topic are well selected by the researcher. They watched each episode at least twice and could replay segments as often as needed to clarify their answers. An additional follow up interview with the panelists is conducted.
From the formula above, here is the distribution of the respondents among the nine (9) colleges of SLU:
College Total # of Population Computed # of Respondents
College of Accountancy and Commerce(CAC) College of Engineering and Architecture(CEA) College of Education(COE) College of Human Sciences(CHS) College of Information and Computing Sciences(CICS) College of Law (COL)
7,569 5,864 1,126 1,906 1,372
125 96 20 32 22
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College of Medicine(COM) College of Nursing(CON) College of Natural Sciences(CNS)
337 3,212 2,144 23,842 will be using the
5 55 35 393 closed-ended type of
questionnaires for the viewers and panelists. On both questionnaires, the researcher allows multiple answers for some questions. She then ranked the answers according to the frequency or mean of the result. This will further be interpreted to give the readers more information about the results based on the 10 recorded videos as the materials. This is to help the researcher easily and accurately measure the results given by the selected respondents and provide in-depth explanations on certain questions answered by the panelists.
Findings and Results
Findings and Results based on the Survey Conducted to Saint Louis University Students Question No. 1 : Are you watching “Matanglawin”? Table 1. The Percentage of Respondents Watching Matanglawin
Number of Respondents
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YES NO Total
182 211 393
Interpretation: Table 1 shows that there are more than 50% of the total numbers of respondents are not watching Matanglawin. From this table, it implies that there are more Louisians who are not watching Matanglawin compared to those who are. The researcher will now find out the reason why ‘Matanglawin’ is not watched by many of the Louisians. The reasons of these respondents on watching or not watching the show will be identified on the succeeding findings.
Question No. 2: How many times in a month are you watching Matanglawin? Table 2. Number of Times Respondents Watch Matanglawin in a Month
Number of Percentage (%) Respondents Once a month 87 47.80 Twice a month 52 28.57 Thrice a month 10 2.75 Weekly 33 18.13 Total 182 ***There are 182 over 393 valid respondents in this table because only 182 of them are watching the show Matanglawin. Viewing Habit
Interpretation: This table shows the frequency of the viewing habit for those who answered ‘Yes’ in Question No. 1. Almost half of the 182 valid respondents which is 47.80%, are watching only once in a month. About
V A L U E O F M A T A N G L A W I N | 14 28.57% are watching the show twice in a month, 2.75% thrice in a month and 18.13% are watching weekly or four times in a month. The researcher randomly asked the 182 respondents on what factors affect their answers in this question. Most of them say that in most cases, they are able to watch Matanglawin when switching channels and not really planning to watch the show. There were also who answered that their families are watching it which leave them no choice but to watch it too. For those who are watching weekly, most of them say that they find it really interesting so it becomes their weekly habit. The viewing habit of the respondents could also be affected by their class schedules and extra-curricular activities. Since they are students, most of them would likely be very busy during weekends in finishing their projects, attending seminars and talent workshops. Also, the emergence of many fully animated shows e.g Manga series, could also affect on their viewing habits. Young viewers would more likely be interested to those shows, which for them cater their search for action and suspense. Question No. 3: Why are you watching “Matanglawin”? Table 3. Respondents’ Reasons for Watching Matanglawin
Reasons for Watching Matanglawin Topics shown are interesting Topics presented are appealing Topics presented are Number of Respondents 112 83 60 Rank 1st 2nd 3rd
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educational Time slot is not convenient for me Just to kill time Host is very interesting Host is very credible The show in general amazes me Others
7 8 11 20 22 0
8th 7th 6th 5th 4th 9th
***Note: In this part of the questionnaire, the respondents are allowed to select multiple answers.
Interpretation: Among the 9 choices given in this question, the top 3 reasons why the respondents watch Matanglawin are: Topics shown are interesting, Topics presented are appealing and Topics presented are educational, which ranked 1st, 2nd and 3rd respectively. With regards to the Uses and Gratifications theory, this table implies that the
respondents watch Matanglawin for the purpose of its entertainment value more than the educational value or social integration. This also supports Sauer’s study, “What are your children watching?”, where he found out that the reason children watch educational shows is because they are entertaining. Among the 10 recorded episodes of Matanglawin, host Kim Atienza sees to it that he renders a good joke through his actions and speech with people he meets along the way to the place he goes. He, at some point, builds a rapport with those people by doing an experiment with them. This is an entertaining way of Kim Atienza to show how sociable he is and not merely a very knowledgeable host of the show.
V A L U E O F M A T A N G L A W I N | 16 Four among of the 5 experts the researcher interviewed, Mrs. Evelina Arcano, Mr. Santiago Brioso, Mr. Joselito Cobarrubial and Mr. CJ Amadeo say that the presentation is visually stimulated which makes it more catchy and entertaining. This is for them the main reason why ‘Matanglawin’ is being watched in the first place. However, according to Dr. Federico Martin, Assistant Divisions Superintendent of Department of Education- Cordillera Administrative Region (DepEd-CAR), an educational program is most likely to be watched not because of its entertainment value but of the topics presented in the show which catches the interest of the viewers regardless of how it is presented. All of the 10 recorded episodes in Matanglawin, the topics presented have a wide range of subtopics which are interesting and they visually stimulating because of the use of animation, sound effects and topics not usually tackled inside the classroom setting. In the episode, ‘Taal Volcano’, Kim Atienza also tackles about the extinction of Stegodons because of the eruption of Taal Volcano. Many students most likely know about the volcano but the extinction of an animal because of it may not be already discussed on an ordinary class discussion. Question No. 4: What factor(s) made you pick your answer in question 3? Table 4. Factors considered by Repondents for Watching Matanglawin
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Factors for watching Matanglawin Updated facts Topics presented are very helpful in everyday living Graphics and animation are effective in catching viewer’s attention and interest Facts presented are comprehensive Host’s delivery is entertaining Facts are clear and easily understood Topics are very helpful in… Topics are very helpful in my studies especially in Science and Technology Others
Number of Respondents 82 45 25
Rank 1st 3rd 6th
29 44 45 21 61
5th 4th 3rd 7th 2nd
***Note: In this part of the questionnaire, the respondents are allowed to select multiple answers.
Interpretation: Among the 9 choices of the factors considered by respondents on watching ‘Matanglawin’, the top 3 main factors are: Updated Facts(1st), Topics are very helpful in my studies especially in Science and Technology (2nd), and Topics presented are very helpful in everyday living and Facts are clear and easily understood (3rd). In this result, we can say that ‘Matanglawin’ also has a positive impact to its viewers like the show ‘Sesame Street in Murphy’s’ “Educational Effectiveness of Sesame Street: A Review of the First Twenty Years of Research”. Moreover, according to Mrs. Evelina Arcano, Editor in Science for SIBS Publishing House, the use of updated science topic of ‘Matanglawin’ is really effective because young individuals considered science and
V A L U E O F M A T A N G L A W I N | 18 technology as a hot topic which no one could not afford to be ignorant of. Moreover, Mr. Santiago Brioso, Production Staff of Filipino Cable Corporation, also points out that the use of Filipino language as the medium of instruction in ‘Matanglawin’ makes it clearer more
understandable. In the view of Information Processing Theory, the use of easily understood words to present science topics in ‘Matanglawin’ is effective since a child can perform a particular task when it is presented in a simple form. However, if extra or misleading information is added to the same task, the child may become confused and be unable to perform it. In the episode. “Fairytales”, archives from the first Cinderalla story in 1697 up to the latest version among over 1500 versions of it were stated. The facts were also updated in the episode “Calamities” where information about the US, Georgia's damages of tornadoes were defined and compared to the storms that the Philippines have just experienced. Also, in the episode “Calamities”, Kim Atienza pointed out many different and possible effects to health due to the natural calamities that the Philippines are experiencing. These would be very helpful to the everyday living of the viewers since these information are really basic and everyone can not afford not to know it. Also, Kim Atienza conveyed a very good message to the viewers at the end of the episode which says: “Hindi na biro ang sunod sunod na kalamidad sa bawat sulok ng mundo. Nakakkilabot at nakasisindak ang pangyayaring
V A L U E O F M A T A N G L A W I N | 19 nagaganap. Tila may pinapahiwatig ang ating kalikasan. Marahil panahon na para mag isip at suriin ang ating mga sarili kung bakit ang kalikasan ay patuloy na naghihinagpis. Ano ba ang nararapat nating gawin? Isa lang ang ating mundo iisa lang din ang buhay ng tao.” This is very clear and easy to understand but this could leave an impact to the people and could give them a space for realization.
Question No. 5: Do you think Matanglawin time slot is effective to attract viewers to watch it? (Sunday 11:00-11:30) Table 5 Respondents View of the Effectiveness of Matanglawin’s Timeslot
Answer YES NO Total Number of Respondents 114 68 182 Percentage (%) 62.64 37.62
***There are 182 over 393 valid respondents in this table because only 182 of them are watching the show Matanglawin.
Interpretation: Among the 182 viewers of ‘Matanglawin’, 62.64% say that the time slot of the show is effective while 37.62% say that it is not effective. According to Mr. CJ Amadeo, an educational show time slot must be placed when the children are home and their minds are ready to absorb information, especially during morning time. This is also supported by Mr. Joselito Cobarrubial who says the timeslot is good because the children are able to watch the show with their parents, who are in those times having their day offs. On the other hand, Dr. Federico
V A L U E O F M A T A N G L A W I N | 20 Martin and Mrs. Evelina Arcano say that Sunday is not really a good day for the show because the producers must also take into consideration the religious obligations of the children or their other activities like talent workshops. Question No. 5a. If YES, What do you think is the main reason why it is effective? Table 5.1 Main Reason of Effectiveness of Matanglawin’s Time Slot
Reasons of Effectiveness of time slot Since it is shown on weekend, students are usually at home and are able to watch the show Since it is shown on weekend, parents especially those working have the time to guide their children to watch educational shows like Matanglawin. Airing time starts at 11:00 which is suited for children and teenagers who usually wake up before midday All of the above Total Number of Respondent s 69 Percentag e (%) Rank
20 10 15 114
17.54 8.77 13.16
2nd 4th 3rd
***There are 114 over 182 valid respondents in this table because only 114 of them are watching the show Matanglawin.
Interpretation: Around 60.53% of the total valid respondents say that ‘Matanglawin’s’ time slot is effective since it is shown on weekend and students are usually at home and are able to watch the show. Mr. Joselito Cobarrubial, Technical Operation Staff of Filipino Cable Corporations, say that the time slot is effective because of the same reason above. Mr. Santiago Brioso also adds that there is no definite time slot for educational television shows
V A L U E O F M A T A N G L A W I N | 21 because the time slot is based on the company’s prerogative about this. Most of the time, the company would most likely place a show in a time slot where the advertisers would want it to be placed or based on the ratings of the show. Matanglawin started as a late night program after the “Primetime Bida” shows of ABS-CBN. However, it was eventually moved to its current timeslot after several months of airing. Since Matanglawin is an educational show, and it caters more of the school-age viewers, the late time slot was not very effective. At this time, most of the target
audience are already sleeping right after finishing some projects and homeworks. Also, many parents would not allow their children to spend more time watching television especially during weekdays. The decision of the network in moving the time slot of the show in an earlier time and during weekends could be an effective way to attract more audience. Question No. 5b. If YES, What do you think is the main reason why it is not effective? (Choose only one) Table 5.2 Main Reason of Ineffectiveness of Matanglawin’s Time Slot
Reasons of Ineffectiveness of timeslot since it is shown on Sunday, the whole family is out for family day since it is shown on Sunday, most of the students are out for their group school projects and Number of Respondents 30 Percentage (%) 44.18 Rank 1st
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since it is shown on weekend, most of the students prefer to sleep rather than watch TV since it is shown on weekend, most of the students do not like to deal with anything about school (educational programs) because it is rest day all of the above
***There are 68 over 182 valid respondents in this table because only 68 of them are not watching the show Matanglawin.
Interpretation: About 44.18 % of the total number of valid respondents says that the time slot of ‘Matanglawin’ is not effective primarily because Sunday is considered as family day and most of the families are out on that day. This is also supported by all of the 5 experts except for Mr. Joselito Cobarrubial. One of the other reasons they included is that some families are devoting their times on Sunday for their religious revival and other religious activities and this time slot will not be good for them. Question 6-11: (For questions 6-11 rate the questions using the following scale :) 1-very effective 2-effective 3-not effective at all Scale: VE – 1-1.75 E – 1.76-2.50 NE – 2.51-3.25
V A L U E O F M A T A N G L A W I N | 23 Table 6. Effectiveness of Matanglawin’s Style of Presentation
Matanglawin’s Style of Presentation
Matanglawin includes audience participation in the activities presented. Matanglawin use role playing to present the topic of the week Matanglawin goes to the actual place to show legends and prove the claims first hand. Matanglawin makes use of animation Matanglawin seeks the opinion of the experts to support their claims Matanglawin use sound effects to accompany the presentation of the show
1 Very Effectiv e 61
2 effectiv e 105
3 Not effectiv e 16
64 108 71
99 69 100
19 5 12
1.75 1.43 1.69
Very Effective Very Effective Very Effective
***There are 182 over 393 valid respondents in this table because only 182 of them are watching the show Matanglawin.
Interpretation: Four out of the six styles of presentations enumerated are considered very effective by the respondents. These are:
Matanglawin goes to the actual place to show legends and prove the claims first hand; Matanglawin makes use of animation; Matanglawin seeks the opinion of the experts to support their claims and Matanglawin use sound effects to accompany the presentation of the show. The remaining two styles of presentation, Matanglawin includes audience participation in the activities presented and Matanglawin use role playing to present the topic of the week are meanwhile considered as
V A L U E O F M A T A N G L A W I N | 24 effective. According to the experts, these styles of presentation are also effective as used in the classroom setting to increase the interest and maintain the attention throughout the show as compared to reading an information book only. In the view of Hypodermic Needle Theory, the intended message is directly received and wholly accepted by the receiver or the viewers for that matter because the host Kim Atienza goes to actual place where the information come form or proven. In this case, the viewers would likely to perceive the information as more credible and reliable. Also, this would make them think and comprehend to the situation more. In the episode “Wild Animals”, the show incorporated some of the views of the experts regarding the animals presented in the show like the Philippine Eagle, crocodile, bats, tarsier, bats, Philippine fying lemur and butterflies. Christy Burlese, Animal Conservation Officer for Bohol tarsiers talked about the present conditions of tarsiers in Bohol. Moreover, Ana Mae Sumaya, zoologist of the Philippine Eagle Center in Davao City explained how crocodiles are being affected by the human intervention to their habitat. This made the presentation of the topics more reliable and credible because of these interviews of the experts. These have given in-depth explanations about the real situations of the wild animals in the Philippines. Also, in episodes, “Wild Animals”, “Sports”, “Lapu-Lapu”, “Taal Volcano”, host Kim Atienza went to the actual place where the
V A L U E O F M A T A N G L A W I N | 25 information could be verified. He had first hand experiences with the crocodiles, tarsiers, tarantulas, butterflies and a lot more. He visited Davao City for the Philippines Eagle, Bohol for the tarsiers, Boxing Gyms and Basketball Courts for the Sports, Taal Volcano for the episode Taal Volcano and Mactan, Cebu for the episode, “Lapu-lapu”. Meanwhile, in the episode, “Fairytales”, Matanglawin made use of both story telling, Kim Atienza as the narrator, and role playing of the actual characters of the stories Cinderella, Pinocchio, Peter Pan and Sleeping Beauty. In all of these stories, Kim Atienza also portrayed cameo roles to establish connection with the characters. In the use of sound effects and animation, Matanglawin is noted to use various kinds of sound effects to intensify the situations portrayed. In the episode “Lapu-lapu”, 2D animation in the spread and transfer of lice from one person to another was incorporated. Also 2D animation in history of 'suyod" in early Egyptian life was shown. This is actually an effective way to maintain the interest of the viewers to watch the show until the end. Surprisingly, in the episode of the Stegons, Matanglawin made use of 3D animation where a smaller versions of stegons came out from a box as Kim Atienza opened it. Another 3D animation was shown as stegon, in its actual size walks around the forest while the host is telling about the history of the extinctions of stegons in the Philippines. This is actually a good improvement of the show in terms of its
V A L U E O F M A T A N G L A W I N | 26 animation. However, that was the first and the only 3D animation in all of the 10 recorded episodes.
Question No. 12: How would you rate Matanglawin in affecting your perspective about life? Table 7. Matanglawin’s Effect in the Respondent’s Perspective about Life
Effect to Life’s Number of Mean Interpretation Perspective Respondents Powerful 131 Very Powerful 39 2.15 Powerful Not Powerful at all 12 Total 182 ***There are 182 over 393 valid respondents in this table because only 182 of them are watching the show Matanglawin.
Interpretation: About 71.98% of the total valid respondents say that ‘Matanglawin’ has a powerful effect on their perspective about life. Roughly around 21.43 percent say that it is very powerful and the remaining 21.43 say that it is not powerful at all. This can be supported by the Hypodermic Needle Theory says that media has a powerful effect in our life. Since ‘Matanglawin’ is also focused on environmental and wildlife concern, their way of presentation makes way to affect the behaviour of the viewers watching true stories of the natural phenomena and the effects of these phenomena to them. The show provides a space of realization to viewers by suspending the climax of the episode to the succeeding episode for the next week. In all of the 10 episodes of ‘Matanglawin’, the
V A L U E O F M A T A N G L A W I N | 27 opinions and views of the host Kim Atienza are included to emphasize moral lessons that the episode tries to point out. In the episode “Wild Animals”, Kim Atienza says, “Ngunit kahit gaano man ito kaganda, ang Philippine eagle ay nanganganib na... lahat na rin ay dahil sa kagagawan ng tao…” Atienza as This is having great power, authority, or influence being the host since he is really known for being an
environmentalist and animal-lover. In the same episode, personal opinions of the hosts were given emphasis through interview-like camera shots of the hosts and not the typical shots as he hosts the show: “Dependent kasi ang ating mga kababayan na kapag may lumilipad kelangang barilin o kelangang patayin. Hindi nila alam na ang Philippine eagle ay napakatanyag tlga sa buong mundo...Si Pag-asa ay talagang nagpapakita ng pag-asa...Hope nga eh. Pero kung wala ng pag-asang mabuhay pa ang Philippine Eeagle sa pamamagitan ng intevention ng tao. ang masama nyan, nangyari na naman.” Question No. 13: How would you rate Matanglawin in terms of its contribution to your general knowledge? Table 8. Matanglawin’s Contribution to the Respondent’s General Knowledge
Contribution to General Knowledge Helpful Number of Respondents 93 Mean Interpretation
Very helpful 68 Not helpful at all 21 2.26 Helpful Total 182 ***There are 182 over 393 valid respondents in this table because only 182 of them are watching the show Matanglawin.
V A L U E O F M A T A N G L A W I N | 28 Interpretation: 60.44 percent of the total respondents say that ‘Matanglawin’ is helpful in its contribution to general knowledge. 37.36 percent say that it is very helpful and only 11.54 say that it is not helpful at all. This result goes back to the effectiveness of the styles of presentation of ‘Matanglawin’. These factors affect how the respondents answer the question. According to Dr. Federico Martin, though ‘Matanglawin’ is helpful in the learning process of the viewers, the Department of Education recommends it as only a supplementary ICT-assisted learning program because it does not discuss by themes and comprehensive details about the main topics. Question No. 14: Why are you not watching “Matanglawin”? Table 9. Respondents’ Reasons for Not Watching the Matanglawin
Reasons for not watching Matanglawin Time slot is not convenient for me I don’t find it interesting. I don’t find it appealing. I don’t find it educational. Facts are not updated Facts are not clear There are many facts in just one episode. The show is no different from other shows The host is not believable The animation is boring Sound effects are poor Others
Number of Respondents
121 29 17 5 2 9 33 14 6 35 25 17
1st 4th 6th 10th 11th 8th 3rd 7th 9th 2nd 5th 6th
V A L U E O F M A T A N G L A W I N | 29 Interpretation: The top 3 reasons why the 211 out of 182 respondents are not watching ‘Matanglawin’ are: time slot is not convenient for the respondent, the animation is boring and there are many facts in just one episode which ranked 1st, 2nd and 3rd respectively. This shows that the time slot of ‘Matanglawin’ is not effective for most of those who are not watching it. Mr Santiago Brioso says that since we are now in the age of technological advancements, ‘Matanglawin’ should cope up with it especially in the animation and sound effects to cater the changing needs of the young viewers. Meanwhile, Mr. CJ Amadeo says that ‘Matanglawin’ having a very integrated topics and fast paced presentation are considered as the nature of the show. These are actually good but he added that the show must moderate the number of sub topics presented in one episode so as not to confuse the audience. This is also true in the case of Information Processing Theory. The mind has only a limited capacity to absorb all the information so limiting the amount of information in an episode and that distributed practice of learning will be better. This table is evaluated by the 5 panelists mentioned in the first part of the study: Additional Question: What is the level of Effectiveness of the Words Used in Matanglawin? Table 10. Effectiveness of the Words Used in Matanglawin Words used in
1 2 3
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Matanglawin Matanglawin uses simple language which is understood by the viewers Matanglawin uses words with educational value appropriate to the young viewers Matanglawin uses words that appeal to the imagination and intellect of the viewers Matanglawin uses scientific terms and names Matanglawin uses Filipino words for English words or other Foreign languages
Very Effectiv e
Not effectiv e
Interpretati on Very effective Effective
Effective Very effective
According to the 5 panelists in the study, the researcher found out that the use of the simple language of ‘Matanglawin’ in presenting their topics is very effective. In the view of the Information Processing Theory in the theories of media affects, the use of simple language in an educational show makes it easier for the viewers to absorb the information that the show would want to convey. Moreover, this is supported by the shoe Batibot which became more popular because of the shift from the use of both English and Filipino language to pure
V A L U E O F M A T A N G L A W I N | 31 Filipino language only. Also, the use of translated foreign words to Filipino language is also seen as a very effective way of the show to convey the message that they want to impart. The viewers, specifically the Filipino viewers, tend to have the sense of belongingness with the use of Filipino language. This in return, makes it more interesting for them to watch the show since they are able to relate with it. Meanwhile, the use of scientific terms and names of Matanglawin is seen to be effective by the experts. Its just that according to Mrs. Evelyn Arcano, some of the scientific terms used are not well defined by the host throughout the episode.This is seen in the episode, “Fairytales” where scientific terms for crocodiles, are not well defined and the running time of the exposure of the spelling of the word is very short. In this case, the viewers will not understand the word very well and the tendency for retention will be very low.
Conclusions and Recommendations Conclusions: The researcher has formed these problems: First, “What is the effect of ‘Matanglawin’ in view of its contribution to the general knowledge of viewers?” The researcher found out that the show is helpful in terms of its contribution to the general knowledge of the students.
V A L U E O F M A T A N G L A W I N | 32 Next, on the problem: How effective is ‘Matanglawin’ in terms of: Style of Presentation, Words Used in ‘Matanglawin’, Educational Quality Criteria, Delivery of Message by the Host, the following conclusions can be derived: a. Style of Presentation – Most of the styles of presentation of ‘Matanglawin’ are found to be very effective which includes: going to the actual place to show legends and prove the claims first hand; making use of animation; seeking the opinion of the experts to support their claims and making use of sound effects to accompany the presentation of the show. b. Words Used in ‘Matanglawin’ – Using simple language especially the use of Filipino language is found out to be very effective in the learning process of the viewer. Scientific terms and other foreign language used are effective. c. Educational Quality Criteria – The 5 experts evaluated
‘Matanglawin” as having high lesson applicability and integration. Meanwhile, lesson involvement, importance and clarity must be improved by the producers of the show.
V A L U E O F M A T A N G L A W I N | 33 Having known the overall result on this study, the researcher recommends the following:
1. The study recommends Louisians to watch ‘Matanglawin’ since it is found out to be a good educational supplement. 2. ‘Matanglawin’ should continue airing episodes with science
subjects as the main topic and updated existing knowledge on this field since these are proven to be very effective for the viewers. 3. ‘Matanglawin’ could also try to air other timely topics which would arouse the curiosity of the viewers. 4. ‘Matanglawin’ could change its time slot to primetime time slot as recommended by the experts. 5. Saint Louis University faculty could also come up with other strategies to make the class discussions more appealing and more interesting since the study found out that SLU students are most likely to maintain their interest in the discussions with a very
appealing and interesting way of topic presentation. 6. The researcher also recommends the next researcher to come up with a comparative study on how the students vary in the impact of such educational shows in terms of their age bracket.
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References: Christian Joseph Amadeo Guidance Counsellor, Saint Louis University Dr. Federico Martin Assistant Schools Division Superintendent- Department of Education Cordillera Administrative Region Mrs. Evelina Arcano Editor in Science SIBS Publishing House Science Coordinator/Physics and Chemistry Teacher and Adviser Fairview Baptist Academy Fairview Park, Quezon City MA(complete units in Science Teaching), 1994 Philippine Normal University Taft Avenue, Manila Mr. Joselito Cobarrubial Technical Operations;Production Staff Philippine Cable Corporations Baguio City Mr. Santiago Brioso Jr. Production Staff/Technical Director/Cameraman/News Editor Philippine Cable Corporations Baguio City
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BIBLIOGRAPHY Books Belrnha de Abreu, Teaching Media Literacy (New York: Neal-Schumann Publishers Inc.,2007)p.131 Ester Albano Garcia, Education as Catalyst in Preparing Filipino Learning Community for the 21st century (Philippines: SMC Management Training Center, 2007) p. 68 Glenn Sparks, Media Effects Research (Canada: Wadsworth Group, 2002) p. 208 Geoff Sauer, What are Your Children Watching?, Laurel Hughes, Paving Pathways (USA: University Press, 2007) p. 377 Manuel Luis Quezon III, Education Goals: Distant Horizon (Philippines: Philippine Free Press, 2009) p. 34 Raynel Philip, Stephen Kguherm, Peter Wall, Media Studues: The Essential Introduction ( USA: TJ International Ltd., 2001) p. 139 Robert Larose, Joseph Straubhaar, Media Now: Communication in the Information Age ( USA: Thompson Learning, 2000) p. 231 Internet Sources Barbara J. Wilson, Dale Kunkel, Kristin L. Drogos, Educationally/Insufficient? An Analysis of the Availability & Educational Quality of Children’s E/I Programming (Oakland, CA: Children Now Org., 2008) www.childrennow.org/eireport, September 1, 2009
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Robin Buss, TV and Radio (http://search.ebscohost.com/login.aspx?direct=true&db=s8h&AN=...) http://www.tucsoncitizen.com/altss/printstory/frontpage/102421, September 1, 2009 http://www.abs-cbn.com http://www.childrennow.org/newsroom/press_releases/pr_081112.html, September 1, 2009