MITESH

MARKETING RESEARCH 8085-8086
ROYALBUSINESS COLLAGE
THE ELEMENTS OF A MARKETING RESEARCH REPORT
ON HELL PIZZA
DIPLOMA IN BUSINESS MANAGEMENT LEVEL - 7
MITESH PATEL
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MAR 8085&8086
SUBMITTED TO: - GAURI PATIL
SUBMITTED BY: - MITESH PATEL(A7185)
Acknowledgement:I am grateful because I managed to complete my assignment

within the time given by my lecture (MRS.Gauri Patil). This
assignment cannot be completed without the help and cooperation of my family and friends as well all who understand me
and give me their valuable time to complete the survey
questionnaires.
I also sincerely thank to my lecturer that she delivered helpful
information which help me a lot in completion of my assignment.
Last but not the least; I would like to express my gratitude to my

friends for the support.
Thank you
MITESH PATEL
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Authority letter
DateTo the manager

HELL PIZZA
Subject- Authority letter for marketing research
To whomsoever it may concern,
I, the undersigned, have been a student of royal business collage
of business management level-7
I have a research on your for my assignment project on your
branch.
In case you need to contact me for any clarification, please feel
free to contact me at my e mail.
Mitesh_patel1634@yahoo.in
Thanks
Sincerely
Mitesh Patel
MITESH PATEL
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Table of Contents:Acknowledgement:Table of content

List of table and illustration:Executive summary:Research proposal:
Time frame:
Introduction
Research objectives:Scope of the study:
Research methodology:Quantitative research:Objectives of the studies:
B3 Data collection:Steps and types to select a sample:Time frame and observed time:
Expected Objectives for this research and actual achieve
Research progress
Overall proposal progress
Data collection and Analysis (Discussion)
Valid Result
Recommendation
Valid Analysis and Interpretation
Limitation of studies
Sample questionnaires
Data analysis and interpretation
Survey questions
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List of table and illustration:-
NO
Content
About
organization
About feature
services
Comparison
with others
About price
advertisement
advertisement
About buying
suggestions
comments
2
3
4
5
6
7
8
9
0
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Page.
No
Executive summary:This assignment is all about the HELL PIZZA.

It explains my vision of doing this report. In this assignment I
briefly explain the methodology and the way collected the data
for my report.
It shows the data in means of charts and figures which is very
helpful for the readers to understand my work.
I discussed the facts by doing surveys that how to increase my
business, performance of the shop or what new strategies other
organizations doing in market and also there is a talk about the
international market growth.
Research proposal:
The following questions need to be answered and submitted to the tutor
BEFORE you start the Marketing Research assignment. If this form is not
completed and signed by tutor the assignment may not meet the
requirements of the paper..
1) What is the marketing area/question you are interested in researching?
-SWOT Analysis
2) what specifically about that subject area are you trying to research?
-Make goodwill & customer satisfaction.
3) What is your research objectives what are about 3-4 questions that
you are trying to ask?
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-what need to change our service.
-Inform people about the new product.
-Good customer satisfaction
4) What sources of information do you need? Any other considerations?
-By surveys, internet, print media etc
Student:________________
Date:_____________
Agreed with Tutor__________
Date:____________
1.2 Time frame:
DATE
SUBJECT
TIME/DURATIO
N
11/11/14 to
12/11/14
Research proposal
13-11-2014 to
20-11-2014
Introduction, need of study,

scope ,objective etc
2 days /one
week
2 week
21-11-2014 to
5-12-2014
Methodology, design, sampling,

units, analyze
Sampling process
2 weeks
Surveys, interviews
One week
International development,
Discussion, conclusion, limitations.
One week
One week
6-12-2014 to
10-12-2014
22-12-2014
to28-12-2014
26-12-2014 to
4-01-2014
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4 days
Introduction
In Brief
From the 1970's to the present day, many factors have influenced
the ongoing evolution of pizza in North America. This includes
factors such as the popularity of franchising, the necessity of two
sources of income to support the family household, the health food
craze, and the economic downturn of the early 90's. Franchising in
general exploded in popularity. Being one of the most popular
franchising concepts, pizzerias opened at thousands of locations
across North America selling a pizza that was very similar to the
traditional Neopolitan style.
Dual income families turned to the convenience of home food delivery
with greater frequency because cooking after a day's work was not
always appealing. Catering to the health conscious consumer broadened
what was deemed as acceptable.
The recession also inspired a rebirth of creativity and flair in contrast to
a trend towards homogeneity. Many fine dine-in restaurants had to
restructure their menu in order to broaden their appeal and reduce prices
because patrons were eating out less. The role that pizza will play in our
lives in the future is as difficult to predict as lifestyles. So many factors
can change. Imagine for a second what the impact would be if the cost of
delivery becomes too high due to the ever increasing price of insurance
and gasoline. However, since both lifestyle and pizza are intertwined, it
is reasonable to assume that their related evolution will continue.
It simply "Tastes better" at HELL PIZZA where you can dine in or

takeaway.
We have a three main menu of pizza. 1) Chicken pizza 2) paneer pizza 3)
Traditional pizzas
We have combo rate of two or three large pizza. And lunch special pizza
are 8$ only and free drinks can with pizza till 12 oclock. For three large
pizza 29$ only and for two large pizza 20$ only its all combo rate.
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We have also many types of other products like chicken nuggets, wedges,
and sqidrings
And its all price are 5$ only.
We also sale cold rinks like small cane, 1.5 litters and 2 litter bottle also.
We have 4 branches
1) HELL PIZZA East
Mangere
376 Massey Rd
East Mangere
Auckland
Phone: 09-275 8899
Open 7 days 12pm-8pm
3) HELL PIZZA
Otorohanga
13 Maniapoto St
Otorohanga
Waikato
Phone: 07 873 9008
MITESH PATEL
2)HELL PIZZA Morrinsville
66 Studholme St
Morrinsville
Waikato
Phone: 07-214 3066
4) HELL PIZZA
34 CLIVE ROAD
Bethlehem- 3130
Phone-075737458
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Pizza Fast Food Industry
A Major problem associated with pizza restaurants is that many would not describe
pizza as fast food. One marketing analyst describes fast food as "the notion of a
customer serving himself at a counter where food that has already been cooked in
advance is offered" (Emerson, 53). This can be the case in some pizza restaurants and
not in others. There are approximately 61,269 pizzerias in the United States. As with
the automobile industry, there too exists a big three in the pizza industry. The big three
(according to 1996 sales) are Pizza Hut, Domino's Pizza, and Little Caesar's. Not too
far behind is Papa John's with an estimated 1996 sales of $619.1 million. Although the
big three continue to enjoy sustainable growth, small "mom and pop" operations have
faired quite respectably in this overcrowded market segment. According to some
industry analysis, independents account for 20-25% of the market.
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Pizza Hut with sales of $6.5 billion in 1996 dominated the pizza market. It is by far
the largest chain with over 11,000 locations worldwide. The Dallas based chain, which
was established in 1985, has consistently led the market in terms of innovation and
appeal (Emerson, 55). New offerings such as the "Bigfoot" and chicken topped pizzas
along with the chain's first white sauce have helped it increase sales globally.
Pizza Hut is very predominant in the Midwest. They have no major competitors
because the majority of the pizza restaurants are small chains. North Carolina carries
more Pizza Hut restaurants than any other state. Countries where Pizza Hut exists
include Mexico, Canada, and many more. Canada's market has not been as good as
the Australian and Mexican markets, but that is why the restaurant chain is expanding
into other countries. Frank Carney, founder of Pizza Hut plans to expand business to
West Germany, but experienced people who really know the German market are
scarce (Emerson, 56).
Domino's Pizza, a privately held company, holds the number two position with sales
of $2.8 billion in 1996. This company has over 5,400 stores with about a quarter
operating in other countries. Domino's has traditionally held on to its core business of
home delivery for over 35 years. In an attempt to spice up their menu, Domino's
introduced a new flavored crust last spring. The crust has increased systemwide sales
5% to 10% when it was only offered in 35% of the system's store.
Followed by Domino's is Little Caesar's being number three in the segment. This
Detroit based chain had sales over $2 billion last year within its 4600 stores. Little
Caesar's philosophy revolves around the price of its pizza. By offering more pizza for
the money, it has increasingly established itself as a major player in the industry. Its
commitment to this philosophy has led them to expand operations into international
markets such as Honduras, the Dominican Republic, and South Korea.
Recently, Little Caesar's has revamped its menu to include such items as lasagna,
salads, and deserts. Stuffed crust pizzas were also introduced this year along with
crazy breads in order to combat similar items offered by their competitors. In an
attempt to boost sales, Little Caesar's has also entered the home delivery game
because of wide consumer demand.
Although it is not in the top three, Papa John's has been able to surpass many small
chains s imilar in size in the last few years. With sales over $600 million, Papa John's
has established itself as a formidable players in the pizza segment (Darnay and Reddy,
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22). Emphasizing quality ingredients in its pizzas has helped it become the best tasting
pizza in markets around the country. Many larger chains have noticed this trend and
have initiated their own campaigns emphasizing quality.
Demographics
According to the 1990 U.S. Census Data, the U.S. is comprised of 248,709,873
people. These people made up 65,049,428 families and 91,993,582 households. In the
four geographic sectors of the United States, the total persons sampled in the
Northeast is 50,809,216, 59,668,624 in the Midwest, 85,445,920 in the South, and
52,786,080 in the West.
The demographic composition by Census regions varies quite a bit, but for the United
States as a whole, according to the 1990 Summary Tape File 3 Extract Report, the
total number of people in the United States is 248,709,872, 15.5% of the world
population. By age groups those persons 17 and under account for 25.6% of the U.S.
population, those 18-34 make up 28%, those 35-54 make up 25.4% and those 55 and
older comprise 21.0% of the population. This information explains why consumption
of pizza by some age groups is higher for others since there may be more people in
one age group than another group.
Another demographic factor that may affect pizza fast food consumption is
households by type. Households can either be held by a single person, married
couples with no children, married with children, single with children, divorced with
children, or divorced without children. Of the total percentage of households, 70.7%
are family households, and 29.3% are non-family households. According to the
household income provided by the Basic Tables report from the UMSL Urban
Information Center, household income under $15,000 accounts for 24.3% of the U.S.
population. Income between $15,000-$24,999 makes up 17.5%, $25,000-$34,999
makes up 15.8%, $35,000-$49,999 makes up 17.9%, and income of $50,000 or more
makes up 24.5%.
Level of education, the last of the demographic factors is also a major factor as to
determine which specific people dine in or receive deliveries from fast food pizza
restaurants. Of those surveyed being 25 and above, 14.4% had education between 9th
and 12th grade with no diploma, 30.0% were high school graduates or equivalent,
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18.7% had some college with no degree, 19.3% had a bachelor's degree, and 7.2% had
a graduate or professional degree.
All of the demographic trends listed above favor the pizza fast food restaurant
industry. The portion of consumer's food dollars that are spent at restaurants has
increased due to these demographic trends. Due to changes in the American family,
the pool of those likely to eat out has expanded. The largest change occurred with
married women who worked outside of the home. Usually the married working
woman has less time to cook at home, so the extra income she earns goes toward the
purchase of her household being able to eat out (Restaurants, 7). According to the U.S.
Bureau of Labor Statistics, as of January 1997, 60.4% of women over the age of 20
were part of the labor force. "The U.S. Bureau estimates continued gains to 62.6% by
the year 2005" (Restaurants, 12). Because of the preceding data, it is likely that eating
out will probably increase more in the future.
On the average, restaurant spending in 1996 approximated about $2,400 for each
household in the U.S. which accounted for a total of about $238 billion dollars.
According to the Bureau of Labor Statistics Data, higher income households
accounted for 26.4% of total spending on food away from home in 1994, despite
constituting only 11.7% of U.S. households. Generation X'ers eat out more often at
pizza fast food restaurants, but when baby boomers choose to dine out, they have to
spend more according to the National Restaurant Association analysis of the BLS
Consumer Expenditure Survey in 1994. This survey also stated that the typical U.S.
household spent nearly $600 per person for fast food pizza.
Consumption in the Pizza Fast Food Industry
Today, the average American eats 46 slices of pizza per year (about 23 pounds). Buck
Jones reports "The business is only expected to grow as the industry continues to
expand its product base and revenue earnings through imaginative recipes and
creative marketing concepts" (Jones, 177). Pizza producers are searching for
additional pizza products that will appeal to new markets such as the croissant, french
bread, and other specialty products showing up today. Most new pizza products are
marketed to adult consumers. Adults are targeted because they make up the majority
of the lunch crowd and when they take their families out to dinner.
Pizza consumption has many different consumers: professional people during lunch,
single parent families, two income families, children, high school/college age kids,
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singles, and more specifically, bachelors. As consumers age, their desire for pizza
declines as noted by the survey. Women are generally targeted by pizza chains
because they are usually the providers of meals for their families.
Currently, pizza carryout represents 46% of all pizza transactions, and home and
office delivery account for 26% of delivery. During the week however, Friday through
Sunday account for 59% of pizza sales (R&I, 88). On average, individual pizza sales
are on the rise while the portions sold remain the same. Pizza comes in many different
crusts and is sold in the following percentages: regular pizza 56.8% of pizza sold,
deep dish or pan pizza 17.5%, thick crust 11.0%, and extra-thin pizza 8.5%. Overall,
beverages were not purchased 52.9% of the time and carbonated drinks were the
majority sold with 31.1%. Salad bars are surprisingly only seen in 3.3% of pizza sales.
Pizza consumption changes with new product innovation and advertising. Presently,
Pizza Hut is advertising its new "Italian chicken pizza" and "Chicken Supreme", the
first white sauce pizzas promoted in the industry. These new pizzas were created in
response to the following research data by Research 1000 "Better than 80% of the
over 50 market eats takeout food at least once a month. Their favorite? Chicken"
(R&I, 14). Chicken pizzas are extremely new to the industry and competitors are
targeting new markets through their invention. These new products will expand the
current pizza markets and increase the average consumption of current pizza users
with their new product innovation.
Pizza product consumption has recently ventured into the breakfast consumer market
to capture new sales. Breakfast pizzas are a new interesting product of Genuardi's
Family Market. They currently produce apple, cinnamon, cherry, and scrambled
egg/bacon pizzas (Partridge, 101). Their innovation has increased consumption of
pizza product by targeting a brand new target market: the breakfast consumer. Pizza
Hut has been approached with requests for a "breakfast daypart" and is now in the
designing stages of its "Panwich" breakfast sandwich, which comes in four varieties
made of folded pizza dough. In addition to their current lunch and dinner sales, there
is a potential for increased revenues through competing in the fast food breakfast
industry.
Pizza toppings vary geographically based on current trends within a geographic
region. Squid is Japan's most popular pizza topping and tuna and corn rank high in
England followed by Australia's affinity for eggs as a pizza topping. The introduction
of new pizza toppings has and will continue to be an avenue for increased revenues.
Consumers are becoming more drawn to natural ingredients, natural restaurant
environments, openness in food preparation, and the need to experience the food
ethnically. Presently, newer competitors in the pizza arena are using wood-burning
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pizza ovens such as Macaroni Bar and Grill, Mario's, and Carraba's. Consumers also
prefer an open view of the pizza-making process.
Pizza consumption has also increased through the distribution of direct mail coupons
both locally and globally (R&I, 88). These coupons amounted to a 12% increase for
pizza chain sales in 1996. Cici's Pizza is presently the pizza segments value leader
with their $2.99 adult buffet ($1.99 for kids).
Many grocery retailers feel inadequately equipped to compete with the major pizza
chains and therefore decide to just offer the products demanded. Most retail operators
have identified two markets and have created two different product lines for the high
quality pizza connoisseur and the price conscious consumer.
Another new market in the pizza industry is the selling of raw pizzas.
Analysis and Interpretation of Data
According to our data and further analysis using cross-tabulations, we found that the results
coincided with the secondary data. Demographic factors such as household incomes and
education level, and individuals in the household were representative of the larger population.
The household income before taxes in our survey was similar to the U.S. population. In our
survey, 30% of the sample population had household incomes before taxes of $50,000 or more.
Likewise, according to the Basic Tables report from the UMSL Urban Information Center,
household incomes of $50,000 or more accounted for 24.5% of the U.S. population. The figures
were also similar for the income brackets of $35,000-$49,999 and $25,000-$34,999. While our
figures were slightly higher than the Basic Tables of 1990, the increase is probably due to the
higher wages of professionals and also the trend towards dual-income households. Moreover,
children in households may have reached the employment age thus adding to the overall
household income. Also, inflation has been kept to a minimum during the past 4-5 years resulting
in an overall gain in household income.
Education level, according to our survey, was much higher for people with college degrees than
the Basic Tables in 1990. According to the tables, 19.3% of the population had a college degree
while our survey data indicated that 32.50% of the sample population had a degree. Again,
discrepancies in the results are partly due to out-dated information from the Basic Tables. As a
result, the higher percentage indicates that more people are going to college and graduating thus
affecting overall restaurant expenditures. For instance, the result of more college graduates
increases the overall work force of the U.S. population relative to their income. As graduates
move into the workforce, their time and energy expended at work will force them to alternative
means of preparing meals. Thus, overall expenditures in dining-out will increase due to the
limited time and energy they have in preparing their own meals. Moreover, deliveries of pizza or
any other meal will likely increase since they have limited time available to dine-in.
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The number of individuals in the household is also a great indicator of consumption. In our
survey, 30% of the sample population had 2 individuals in their household. Approximately
22.5% of the sample population had three or four individuals in the household. From these
results, we believe that since the mean of the sample population was 2.875, consumption on food
can be determined by the size of the household. For example, households that have many
individuals will be more susceptible in the consumption of the fast food since the trend of the
dual-income house has been predominant in society, cooking for others or oneself is
inconvenient.
In our cross-tabulation calculations, we analyzed on the following factors: age vs. dining-in, age
vs. delivery, price vs. dining-in, health consciousness vs. pizza consumption in next five years,
price vs. next purchase, individuals in household vs. delivery, and individuals in household vs.
dining-in. The tables can be found in the appendix along with the graphs.
In the age vs. delivery table, our calculations indicated that 60.0% of the people under the age of
20 had pizza delivered to them at least once a month. Also, people over the age of 56 were more
likely to have pizza delivered to them. This is not surprising since people in this age bracket are
either unable to drive or do not like to drive. Furthermore, people in the age brackets of 21-35
and 36-55 were about the same for each category in consideration of dining-in vs. delivery. This
may be due to the fact that some households may have children and dining out would be
troublesome for them. In contrast, people who like to dine-in for this age bracket might do it for
the social and business aspect of the experience.
In the health consciousness vs. pizza consumption in the next five years table, 34.69% of the
sample population said they agree somewhat with the statement that they are health conscious
and that their consumption would stay about the same for the next five years. Although only 2
people in the sample population completely agree with the statement and said that their
consumption would increase, we believe pizza consumption would increase if the nutrition of
pizza were improved. Consequently, this coincides with the trend that pizza establishments have
implemented in recent years. For example, the development of veggie pizzas have catered to
vegetarians that have limited time in preparing meals and also for variety in their daily food
consumption.
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In respect to individuals in the household vs. delivery and individuals in the household vs.
dining-in, 42.5% of the sample population that said they had between two and four individuals in
the household and that ordered pizza at least once a month were more likely to have it delivered.
Similarly, the majority of households with two to four individuals were more likely to dine-in.
These factors can be attributed to the fact that households with more people usually spend more
on food outside the home. This is the area in which pizza establishments can capitalize on to
increase sales. For example, they could offer family meal packages or value meals customized to
larger families. Furthermore, they could promote family nights on slow business days in their
restaurants in order to increase dine-in sales. In conclusion, the pizza industry is a very dynamic
market. Predicting trends in order to suit the tastes of the consumer is a never-ending process.
Pizza establishments need to be aware of demographic factors such as income, education level,
and household size. Equally important is the lifestyle of the consumer. For example, in our data,
70% of the sample population had pizza for dinner. What the pizza establishment needs to do is
to create new cultural awareness in order to remove the stigma that pizza is not "fast" food. But
doing this can create another problem. Consequently, this is why the pizza industry or for that
matter, any industry, needs to rely on marketing research.
Research objectives:A1) Need of study:It is important to study about the organization to find out the current
position in market as well as the history of the organization. It helps
me to understand all the facts of the organization which will help me
to complete my assignment.
A2) Scope of the study:
It covers the areas we need to talk or understand in the study which
is very beneficial for the readers to understand the organizational
work and limitations.
With the help of scope of study I understand that the which type of
improvement need to our shop and how increase my business.
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Research methodology:It refers to the theory of the research and the reasons for the way the
research has been designed. It explains everything in proper way from start
to end. It helps others to understand why you doing this research.
Moreover it is the systematic way of doing the work.
.
B2 Qualitative research:Qualitative methods produce information only on the particular cases
studied, and any more general conclusions are only hypotheses.
Quantitative methods can be used to verify which of such hypotheses are
true. It is also done by the interviews or by the focus groups.
B3 Data collection:Data collection is very important part of the any work because without
complete information you cannot get accurate result. I collect data by both
ways quantitative as well as qualitative.
Quantitative data collection: Experiments
Observing
Obtaining relevant data from management information system
Administering surveys
Face to face interviews
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Qualitative data collection:It is done by two different methods.
Primary: - Data which is collected by doing surveys, interviews
etc.
Secondary: - In this the data is collected from company past records,
websites or employees.
In my assignment data collected by face to face talk with customers,
market research, questionnaires regarding HELL PIZZA (quality, features,
services and products a etc) also understand customers wants and what
the reason that they are attract towards others brands.
I also did survey with different age group of people that where they focus
when they select any pizza shop.
As the part of qualitative research I did interview with regular
customers and their families, students that what are their new
strategies for future or in current to compete with their fellow
organizations.
Because it is good to talk with students from them we can gather
lot of information about up and downs
A3) Objectives of the studies:

Collect information by surveys about product and services
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To know about the preferences of the people
Competitors of HELL PIZZA
Target market of the organisation
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*
designing data collection forms.
~ Method & procedure for collection data.

-- Exploratory --- descriptive ---causal
Following research we apply for our research.

- DESCRIPTIVE RESEARCH
In this research undertaken to describe answer to questions of Who ,what,
when ,how..
Descriptive research is describe when we wish to project a studys

finding to a large population if the study same is representative.
There are two basic classifications..
Cross-sectional studies
Longitudinal studies
--- Cross-sectional studies measure unit form a sample of the population at

only one
point in time.
--- Longitudinal studies repeatedly measure the same sample unit of ma
population over time. These studies often make use of a panel which
represent sample unit who have agreed to answer who at periodic
interval.
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= identifying information and sources..
Primary: - Data which is collected by doing surveys, interviews

etc.
Secondary: - In this the data is collected from company past records,
websites or employees.
In my assignment data collected by face to face talk with customers,
market research, questionnaires regarding Mahindra and Mahindra(quality,
features, services and products and parts etc)also understand customers
wants and what the reason that they are attract towards others brands.
I also did survey with different age group of people that where they focus
when they select any car.
As the part of qualitative research I did interview with
organizations past customers and their families, employees,
senior managements, operational and marketing department that
what are their new strategies for future or in current to compete
with their fellow organizations.
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= Four alternative data collection method..
/\ person administered: an interviewer reads questions, either
face-to-face or over the telephone, to the respondent and record
his or her answer.
-primary administration method for many years until development
of communication system and advancement computer
technology.
7) Design questionnaire.
There are following type of format of question.
A) Open ended - This format presents no responses options to the
respondents.
B) Closed ended - This is provide options on the questionnaire
that can be answered for.
C) Scale response- in this response question utilize a scale
development by the researcher to measure the attribute of some
constant under study. in scale responce there are two types
1) Unlaleled - this scale that may be purely numerical or only the
end point of the scale are identify.
2) Labeled - it is used in which all of the scale position are
identified with some description.
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=level of measurement scale.

-- Nominal scale - it is use only lables
-- Ordinal scale - it is use with which the researcher can rank order
the responses.
-- Interval - those in which the distance between each description
is equal
-- Ratio scale- ones in which a true zero exists.
SWOT ANALYSIS
Swot is the tool to see that where organization stands, which areas
required improvement , which areas required serious consideration ,
which would be the the source of growth, which things need
avoidance and so on. The swot of HELL PIZZA will help to understand
the position of pizza in the market.
STRENGTHS : HELL PIZZA is multinational company and recognized
brand around the world .It has successful established not only in
developed countries but also in developing countries.
pizza products are reliable ,easy to use and have simple design
which satisfy customers thats why pizza have the advantage of
having loyal customers.
HELL PIZZA try to keep products innovative to attract the
customers and to capture more market share.
WEAKNESSES: the big weakness of HELL PIZZA is that it Has very
few competent concern for employees.
OPPORTUNITIES: The electronic market is expanding rapidly which
is a great opportunity for nz pizaa to expand itself in new market
and to capture more market share.
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THREATS: As the competitors of HELL PIZZA are more dominant in
the market and continuously improving their products so they
can take away the existing customers of nz pizaa. So it has to
hard to retain and attract customers.
In condition of economy all around the world is not good and it
is affecting the purchasing power and priorities of the
customers , people are facing difficulties in satisfying basic and
needs so how they can spend on electronics which is considered
as luxury items. This situation can affect the sales of the
company.
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SURVEY FOR PIZZA SHOP IN

NEWZEALAND
NAME:
ADDRES:
A mans feet must be planted in his country, but his eyes should
survey the world.
I am the student of BUSINESS MANAGEMENT LEVEL 7 AT ROYAL
BUSINESS COLLEGE. I am doing project on MARKETING RESEARCH
on HELL PIZZA Please cooperate me to fill this questionnaire. It will
be very helpful in my research work.
1) Which pizza shop do you preferred?
HELL PIZZA
Pizza hut
Hell
Dominos
Any other
2 ) How often you visit the pizza shop?
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3) Is the menu easily accessible?
YES
NO
____________________________________
4) What you say about our pizza taste?
Good
Bad
Average
5) Rate our call to place order service?
Good
Bad
Average
6)Are you happy with the our pizza rate?
YES
NO
NO COMMENT
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7) How many rates do you give to our service?
No rating
8) Hows our parking area?
Nice
Bad
Average
9) If you are owner of this shop what main thing to change ?
10) Do you tell me which kind of matter to change us?
Parking
Service
Taste
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Pizza rate
# DETERMINING HOW TO SELECT SAMPLE?

There are two basic method of sampling.
1) Probability sample- ones in which members of the population have a
known chance of being selected into the the sample. There are four
probability sampling method.
i) Simple random sampling
ii) Systematic sampling
iii) Cluster sampling
iiii ) stratified method.
2) NON-PROBABILITY SAMPLE- With this method selection is not based on
fairness equity or equal chance there are four types of this sample.
i) Convinces sample sample drawn at the convinces of the interview.
ii) Judgment sample sample that require a judgment or educated guest as
to how should represented a population.
Iii) Referral samples (snow ball sample) - sample which require responds to
provide the name of addition response.
iiii ) quota sample- samples that use a specific quota of certain individuals to
be interview.
On the above sampling method finally I conclude that I use to convinces

method of my research project. Because of these method very useful to
individual person survey.
And that people who visit HELL PIZZA so I dont need to more work for
survey and feedback .and it method reliable on my research and I get quick
idea with the help of this method.
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Convenience samples are least reliable but normally the cheapest and easiest to conduct.
Convenience sampling is most often used during the exploratory phase of a research project and
is
perhaps the best way of getting some basic information quickly and efficiently.
Often such sample is taken to test ideas or even to gain ideas about a subject of
interest.
Sample plan:After target population next step is to select group of people who able to
complete my questionnaires and provide me useful information as well.
Sample model:- in this I choose some school students and some corporate
peoplewho fill my survey forms.
Peter
Priyanka
Mahendra
Haaden
Deny
Ujjaval Sharma
Tarun goel
Rahul
Aaron
Ray
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Rajpal
Josh
Justin
Sunidhi
Winston
Shilpa bansal
Sunil
Ken pen
Elizabeth
Rohiiii
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DATE
SUBJECT
TIME/DURATIO
N
11/11/14 to
12/11/14
Research proposal
4 days /one
week
2 week
Introduction, need of study,

scope ,objective etc
Methodology, design, sampling,
units, analyze
Sampling process
Surveys, interviews
International development,
Discussion, conclusion, limitations.
2 weeks
4 days
One week
One week
One week
1.6 Expected Objectives for this research and

actual achieved: By this am able to work on my objectives. Swot analysis
helps me to do work in step by step way.
Shows all the errors.
Found information
satisfaction.
that
increase
1.7 Research progress
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sale
and
customer

In This assignment data collected by qualitative way. By the
help of questionnaires I came to know the views about
views about HELL PIZZA .It is also very helpful to gather
some other market knowledge and also for personal
development and knowledge. By the survey about
quality and product I came to know the market of other
like Pizza hut and others also have good set up. . It is
hard to convey the message to the people about the
survey but finally I complete all the area in proper way.
1.8 Overall proposal progress:

My report achieve all my objectives as it is hard to collect information
from different people , general people because sometime they are
not interested to fill these type of surveys. But at the end I want to
say that my friends and my lecture r really help me a lot in
completion of my assignment.
2.1 Data collection and Analysis

(Discussion)
In this assignment there is a talk about the HELL PIZZA. As
they have wide range of Pizzas all over the NZ but by
different names as because they tie up with other shop.
So in this I collect data from different sources which By
the help of methodology I collect data by both research
methods. I did interviews, surveys etc and came to
know that people go for variety, look and taste. Youth
says they go for look n taste n price. They say they love
HELL PIZZA.
2.2 Valid Result

According to the information I can say HELL PIZZA is famous
and popular . as youngsters mad for their PIZZA. They
have good sale of their products but still because of
other brands people divert to other brands because of
taste n looks or may be price as well.
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2.3 Valid Analysis and Interpretation

Need to change the marketing policy.
Change in price range and style
Work on promotions
Advertisement and marketing
Need to use best feature technologies
People say pizza hut is but there is lot of good alternates in
cheaper price
DATA ANALYSIS
1) Which pizza shop do you preferred?
HELL PIZZA
Pizza hut
Hell
Dominos
Any other
No of components
HELL PIZZA
PIZZA HUT
HELL
domino
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No of respondents
20
1
3
1
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Sales
Nz pizza
Pizza hut
Hell
Domionos
20
As above the chart despite that 20 people are prefer HELL

PIZZA and 3 are hell and 1 are pizza hut.
2 ) How often you visit the pizza shop?
No of components
Once a week
No
No of respondents
15
10
visit shop
20
15
15
10
10
5
0
once a week
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once a month
visit shop
According to the survey it is clear that HELL PIZAA is popular amoung people as
more of percentage says yes.
3) Is the menu easily accessible?
YES
NO
____________________________________
No of components
No of respondents
Yes
No
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25
0
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Accessible
30
25
25
20
Accessible
15
10
5
0
yes
0
no
As according to the pie chart people satisfied with the organization as what they
offering but some says they are not.
4) What you say about our pizza taste?
Good
Bad
Average
No of components
Good
bad
Average
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No of respondents
20
1
4
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taste
80%
70%
60%
taste
50%
40%
30%
20%
10%
0%
good
bad
average
As about comparisons with other youth say they have a average I comparison.
5) Rate our call to place order service?
Good
Bad
Average
No of components
1
3
4
5
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No of respondents
1
2
2
20
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place order
1.2
1
0.8
place order
0.6
0.4
0.2
0
1
According to the pie chart people say they are sure about the price because
in the HELL PIZZA products.
6)Are you happy with the our pizza rate?
YES
NO
NO COMMENT
No of components
YES
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No of respondents
15
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NO
10
pizza rate
100%
90%
80%
70%
60%
pizza rate
50%
40%
30%
20%
10%
0%
happy
un happy
According to the pie chart 90% people are happy with the our
pizza rate..
7) How many rates do you give to our service?
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No rating
No of components
2
3
4
5
No of respondents
2
2
1
20
rate service
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
rate service
According to the chart 80% people are give our shop 5 star
rate .
8) Hows our parking area?
Nice
Bad
Average
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parking
25
20
parking
15
10
5
0
good
bad
According to the pie chart 20 people are satisfied with our

parking but 5 people are not agree with our parking.
9) If you are owner of this shop what main thing to change ?
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changing
100%
80%
changing
60%
40%
20%
0%
taste
rate
As above the chart 85% customer are tell me to change pizza rate..
10) Do you tell me which kind of matter to change us?
Parking
Service
Taste
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Pizza rate
main thing to chanege

100%
80%
main thing to
chanege
60%
40%
20%
0%
taste
rate
parking
As above the chart despit that the 80% people agree to change our
parking area and vice versa.
Limitation of studies
Sometimes we face problems in completion of any report
and it is same in my case as well.
Time problem
Not complete information
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Cultural
Rules and regulation
Language
3.1 Develop International Market

In this there is a talk about the international market in other
countries. I take India because it is a big country with
huge investments on industries. So competition is
more, lot of other industries as well. But as I talking
about Indian market .big part of India is in irrigation .so
that there are lot of industries but still Suzuki is famous
among peoples.
Popularity
As according to my research HELL PIZZA is really very

popular in newzealand market because of their taste ,
rate .
3.2 Factors may impact
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Demographic- as NZ has a very big country. So its also a
problem that its hard to understand people and get detail
from different places.
Cultural- as we all know India is a big country with lot of
languages and religions. So its is a big problem with different
people of different languages.
Laws and regulation- every country has different rules. So
this also a distraction to get a permission of doing any works
easily.
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References:f.w.taylor
https://www.google.co.nz
Boyce, J. (2002). Market Research: in practice (2nd ed.). McGraw-Hill Australia
Daymon, C. & Hollway, I. (2004). Qualitative Research Methods in Public
Relations and Marketing Communications. Routledge
Boyce, J. (2002). Market Research: in practice (2nd ed.). McGraw-Hill Australia
http://www.tutor2u.net/marketing/
http://books.google.co.nz/
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MITESH

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MARKETING RESEARCH 8085-8086

DIPLOMA IN BUSINESS MANAGEMENT LEVEL - 7

MARKETING RESEARCH 8085-8086

Acknowledgement:I am grateful because I managed to complete my assignment

Last but not the least; I would like to express my gratitude to my

MARKETING RESEARCH 8085-8086

DateTo the manager

MARKETING RESEARCH 8085-8086

Table of Contents:Acknowledgement:Table of content

MARKETING RESEARCH 8085-8086

List of table and illustration:-

MARKETING RESEARCH 8085-8086

Executive summary:This assignment is all about the HELL PIZZA.

MARKETING RESEARCH 8085-8086

Agreed with Tutor__________

1.2 Time frame:

Introduction, need of study,

Methodology, design, sampling,

MARKETING RESEARCH 8085-8086

It simply "Tastes better" at HELL PIZZA where you can dine in or

MARKETING RESEARCH 8085-8086

2)HELL PIZZA Morrinsville

MARKETING RESEARCH 8085-8086

Pizza Fast Food Industry

MARKETING RESEARCH 8085-8086

MARKETING RESEARCH 8085-8086

MARKETING RESEARCH 8085-8086

Consumption in the Pizza Fast Food Industry

MARKETING RESEARCH 8085-8086

MARKETING RESEARCH 8085-8086

MARKETING RESEARCH 8085-8086

MARKETING RESEARCH 8085-8086

MARKETING RESEARCH 8085-8086

MARKETING RESEARCH 8085-8086

A3) Objectives of the studies:

MARKETING RESEARCH 8085-8086

MARKETING RESEARCH 8085-8086

designing data collection forms.

~ Method & procedure for collection data.

Following research we apply for our research.

Descriptive research is describe when we wish to project a studys

--- Cross-sectional studies measure unit form a sample of the population at

MARKETING RESEARCH 8085-8086

= identifying information and sources..

Primary: - Data which is collected by doing surveys, interviews

MARKETING RESEARCH 8085-8086

MARKETING RESEARCH 8085-8086

=level of measurement scale.

MARKETING RESEARCH 8085-8086

MARKETING RESEARCH 8085-8086

SURVEY FOR PIZZA SHOP IN

1) Which pizza shop do you preferred?

2 ) How often you visit the pizza shop?

MARKETING RESEARCH 8085-8086

3) Is the menu easily accessible?

4) What you say about our pizza taste?

5) Rate our call to place order service?

6)Are you happy with the our pizza rate?

MARKETING RESEARCH 8085-8086

7) How many rates do you give to our service?

8) Hows our parking area?

9) If you are owner of this shop what main thing to change ?

10) Do you tell me which kind of matter to change us?