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c

Estudo da Marca ³Schincariol´

Introdução

c c 
c  c c c  c c c c c   c c
c
 cc  c c c
 c c  c
 cc
  c  c c c  c c c  c  c c c  c c  c
  c  c c   c c c c   c  c  c  c c !"c
 c   cc c   c cc  c c
cc  c c
cc   c ccc  #c

Definição de Marca

c $c c  c  c c c %&c c c 'c


 c  c c  cc c cc c( c c c
 cc cc c ) cc * #cc

  c+  c cc$c c c c( c


c c c
   cc  c c c c cc c   c
c cc ccc * cc  ,#cc

-c c   c c   c  c c  c c c c


c  c    c c $c c c   c c ( c  c  c
   c c cc cc   c c   #c c

Histórico

-c%. c
 c/0cc1)cc2c3-&c cc
4565c c c c / c  c . c c c c  c  c c
c c * c  cc/ (#

c  c c 457!c  c   c  c c c


c c 
 #c -c c
c c  c  c  c   c c c c / c c  c   c c
 c   c  c  c   c  c c *   #c -c  c
 c c 8c6c   cc c   cc cc
c c #c 9 c c    c c   c c / c c  c  c c
  cc c# c

- c   c :c  c c 


 c  c c c c  c  c
 c c c  c   c c )#c ; c c c c c
)c ccc  c cc 
 #c c cc c  c
c c c c cccc c)c  cc. c
cc  #c<cccc  c  cc( c= c
c
 c  c c )c  c  
c  c c  c c =>c  c c 0 c c

c  c  c c
)c $c   c c   c c ? #c @c  c c
 )c$ccc c cc
cc)c  *
c c   #c c   c 
 c $c
)c c c  c c
c c c c4"c  #c

Estudo de Case

c   c 
 c c  c   c c c  c  c  c  c
   c  c c  c  c  c 
c c )c c c c  c
 c  c c  c  $c c c (  c  c c 
c
  *cc4"c c cc   c c  c cc
 cc  cc c cc
cc# c

1 cc c *c c


 ccA cc cc
c   c c c  ccc   cc8cc   c
 c c  #c.c c c ccccc cc
  cc c c c c  c c   #c

-cc c  c c c   c c  c c


c  ) c c    c c c c  c    c  c 
c c
 cc  c c   ccc cc #c

1 c c c  c c ) c   cc!c c c


 c c 
c    c  c   c c  c c  c   c c
c c   c c c  c c c c = c 
c  c c  c
  c  c c c  c c  c c #c -c c  c
 cccc c   c c  c$cc c  cc
cc c
c cc    *c c   cc8c c
  c   c c c c  c c c%B8&# c

Bc cc4c cc c  cc


c c  c
 c
 c!"c c c(  cc c c  c cc c
 c CD 36c c 3!Ec c   c c c  c c >6c c  c
c2Fc4>c
 ccc
 cc2Fc47c
 #c-c c cc

c c 6c   c c  c c c c c  c  c  c c c

#c = c  c  c c  c   c  c <
c ) c  c c = c

c c c  c  c  c c c c  c c  c
c  c cccc c #c

c
Referências Bibliográficas

1 ?2- #c Estratégias de Marketing de Serviços. >##c c. Gc


B cHc>4#c

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