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Cadbury is a confectionery and beverage company with its headquarters in Berkeley Square, London, England, UK. Cadbury Schweppes is currently the only major international confectionery manufacturer to produce Fairtrade or organic products, which it sells through its subsidiary company Green & Black's.
Independently, in 1824, John Cadbury began vending tea, coffee, and (later) chocolate at Bull Street in Birmingham in the UK and sometimes in India. The company was then known as Cadbury Brothers Limited. After John Cadbury's retirement, his sons, Richard and George, opened a major factory in the purpose-built suburb of Bournville, four miles south of the city. After World War I, Cadbury Brothers Limited undertook a financial merger with J.S. Fry & Sons Limited.
The two companies merged to form Cadbury in 1969. Domestic and international subsidiaries
Cadbury UK also owns Trebor Bassett, Fry's, Maynards and Halls. The confectionery business in the UK is known as Cadbury Trebor Bassett and, as of August 2004, had eight factories and 3,000 staff in the UK. Biscuits bearing the Cadbury brand, such as Cadbury Fingers, are produced under licence by Burton's Foods. Cadbury's cakes and chocolate spread are manufactured under licence by Premier Foods but the cakes were originally part of Cadbury Foods Ltd with factories at Blackpole in Worcester and Moreton on The Wirral with distribution depots throughout the UK.
Cadbury Beverages Canada Inc., based in Mississauga, Ontario is the company's Canadian subsidiary for beverage related products while Cadbury Adams is the company's Canadian confectionery subsidiary, based in Toronto. Most brands and products match those in the UK; the chocolate bar line was rebranded in late 2005 to the UK-standard purple wrapper theme.
The Cadbury Schweppes company's presence in the United States consists of the beverage unit Cadbury Schweppes Americas Beverages, and confectionery unit Cadbury Adams. Cadbury merged with Peter Paul in 1978, Although Cadbury Schweppes chocolate products have been sold in the U.S. since 1988 under the Cadbury trademark name, the chocolate itself has been manufactured by Hershey's and can be found in Hershey's chocolate stores. In 1982, Cadbury Schweppes purchased the Duffy-Mott Company. In early 2006, all of Mott's beverage brands (Grandma's Molasses, Hawaiian Punch, IBC Root Beer, Mr and Mrs T Bloody Mary mix, Orangina, and Yoo-hoo) were folded into Cadbury Schweppes Americas Beverages. Mott's continues to operate as a separate unit of Cadbury Schweppes.
Cadbury also operates factories in Alexandria, Cairo and Ramadan City (Egypt), Barcelona (Spain), Warsaw (Poland), Dublin (Ireland), Dunedin (New Zealand), Port Elizabeth (South Africa), Mexico City (Mexico), Ringwood (Melbourne, Australia) and Claremont (Hobart, Australia).
In May 2006, Cadbury announced that it would be outsourcing its transactional accounting and order capture functions to Shared Business Services (SBS) centres run by a company called Genpact, (a businesses services provider) in India, China, and Romania. This was to affect all business units and be associated with US and UK functions being transferred to India by end of 2006, with all units transferred by mid-2008. Depending on the success of this move, other accounting Human
Resources functions may follow. This development is likely to lead to the loss of several hundred jobs worldwide, but also to several hundred jobs being created, at lower salaries commensurate with wages paid in developing countries.
In March 2007, it was revealed that Cadbury is planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business. It is speculated that the split could dramatically increase Cadbury's value, from its current market value of about £12,600 million, to up to an estimated £16,000 million combined value. In October 2007, Cadbury announced the closure of the Keynsham chocolate factory, formerly part of Fry's. Between 500 and 700 jobs would be affected by this change. Production will be transferred to other plants in England and Poland.
Vice Chairman Managing Director
Amit Banati Harsh Mariwala Radhakrishnan B. Menon Suresh Talwar
Atul Bhatia Executive Director – Science & Technology
Girish Bhat Executive Director- Finance & Commercial
Jaiboy Phillips Executive Director - Supply Chain
Sanjay Purohit Executive Director - Marketing
Sunil Sethi Executive Director - Sales & Customer Development
V Chandramouli Executive Director - HR & Strategy
Ashish Pisharodi Jimmy Gandhy Narayan Sundararaman Rajesh Ramanathan Shivanand Sanadi Dr. Shantanu Samant Monaz Noble Vice President - Modern Trade Vice President - Materials Vice President - Marketing Vice President - People & Talent Vice President - Legal Affairs Vice President - Science & Technology Company Secretary
Cadbury is one of the UK's most popular employers Cadbury Worldwide We are the world's largest confectionery company and have a strong regional presence in beverages in the Americas and Australia. With origins stretching back over 200 years, today our products which include brands such as Cadbury, , Halls, Trident, Dr Pepper, Snapple, Trebor, Dentyne, Bubblicious and Bassett - are enjoyed in almost every country around the world. We employ around 60,000 people.
world's No 2 Gums company world's No 3 beverage company
Cadbury , core purpose is "Working together to create brands people love". The core purpose captures the spirit of what we are trying to achieve as a business. We collaborate and work as teams to convert products into brands. Vision To align with our core purpose, Cadbury India has defined its Vision as "Life Full Of Cadbury and Cadbury Full of Life".
Cadbury India will participate in many spaces of consumer life through a cache of product offerings - be it chocolates or snacks or gum. We believe that work and fun can co-exist beautifully. Therefore at Cadbury India, it's all about work hard, play harder!. We bring moments of delight to our consumers everyday and every time. Therefore, we strongly believe that the people who create these products should also have fun while doing so.
Corporate Social Responsbility
Smiling girls of Gurikha school (built by Cadbury India) In 1999, we launched the Community Initiative Programme under the banner: Nutrition, Education, Security and Love near our Malanpur factory (MP).
Gurikha Project has enlightened her to a Village Development Committee structured by new life of hope and some prosperity. Cadbury in session. As a result, we focused on healthcare and education in the nearby village of Gurikha. A nursery school was started and key improvements were made in the primary school.
At Cadbury quality has always been an integral part of how we operate and who we are. Our core purpose of working together to create brands people love is founded on a commitment to quality in everything we do. Active management of quality is vital to not only ensure the integrity of our brands and the creation of value
How Cadbury chocolate is made
The cocoa-bean -- the heart of the sweetest delicacy in the world -- is bitter! This is why, up to the 18th century some native tribes ate only the sweetish flesh of the cocoa fruit. They regarded the precious bean as waste or used it, as was the case among the Aztecs, as a form of currency.
There are two quite different basic classifications of cocoa, under which practically all varieties can be categorised: Criollo and Forastero cocoas. The pure variety of the Criollo tree is found mainly in its native Equador and Venezuela. The seeds are of finer quality than those of the Forastero variety. They have a particularly fine, mild aroma and are, therefore, used only in the production of high-quality chocolate and for blending. However, Criollo cocoa
accounts for only 10% of the world crop. The remaining 90% is harvested from trees of the Forastero family, with its many hybrids and varieties. The main growing area is West Africa. The cocoa tree can flourish only in the hottest regions of the world.
Immediately after harvesting, the fruit is treated to prevent it from rotting. At fermentation sites either in the plantation or at, collecting points, the fruit is opened.
The fermentation process is decisive in the production of high quality raw cocoa. The technique varies depending on the growing region.
After fermentation, the raw cocoa still contains far too much water; in fact about 60%. Most of this has to be removed. What could be more natural than to spread the beans out to dry on the sun-soaked ground or on mats? After a week or so, all but a small percentage of the water has evaporated. Cleaning Before the real processing begins, the raw cocoa is thoroughly cleaned by passing through sieves, and by brushing. Finally, the last vestiges of wood, jute fibres, sand and even the finest dust are extracted by powerful vacuum equipment.
The subsequent roasting process is primarily designed to develop the aroma. The entire roasting process, during which the air in the nearly 10 feet high furnaces reaches a temperature of 130 °C, is carried out automatically.
Crushing and shelling
The roasted beans are now broken into medium sized pieces in the crushing machine.
Before grinding, the crushed beans are weighed and blended according to special recipes. The secret of every chocolate factory lies in the special mixing ratios which it has developed for different types of cocoa.
The crushed cocoa beans, which are still fairly coarse are now pre-ground by special milling equipment and then fed on to rollers where they are ground into a fine paste. The heat generated by the resulting pressure and friction causes the cocoa butter (approximately 50% of the bean) contained in the beans to melt, producing a thick, liquid mixture. This is dark brown in colour with a characteristic, strong odour. During cooling it gradually sets: this is the cocoa paste. At this point the production process divides into two paths, but which soon join again. A part of the cocoa paste is taken to large presses, which extract the cocoa butter. The other part passes through various blending and refining processes, during which some of the cocoa butter is added to it. The two paths have rejoined.
The cocoa butter has important functions. It not only forms part of every recipe, but it also later gives the chocolate its fine structure, beautiful lustre and delicate, attractive glaze.
After the cocoa butter has left the press, cocoa cakes are left which still contain a 10 to 20% proportion of fat depending on the intensity of compression. These cakes are crushed again, ground to powder and finely sifted in several stages and we obtain a dark, strongly aromatic powder which is excellent for the preparation of delicious drinks - cocoa. Cocoa paste, cocoa butter, sugar and milk are the four basic ingredients for making chocolate. By blending them in accordance with specific recipes the three types of chocolate are obtained which form the basis of ever product assortment, namely:
In the case of milk chocolate for example, the cocoa paste, cocoa butter, powdered or condensed milk, sugar and flavouring - maybe vanilla - go into the mixer, where they are pulverized and kneaded.
Depending on the design of the rolling mills, three or five vertically mounted steel rollers rotate in opposite directions. Under heavy pressure they pulverise the tiny particles of cocoa and sugar down to a size of approx. 30 microns. (One micron is a thousandth part of a millimetre.)
But still the chocolate paste is not smooth enough to satisfy our palates. But within two or three days all that will have been put right. For during this period the chocolate paste will be refined to such an extent in the conches that it will flatter even the most discriminating palate. Conches (from the Spanish word "concha", meaning a shell) is the name given to the troughs in which 100 to 1000 kilograms of chocolate paste at a time can be heated up to 80 °C and, while being constantly stirred, is given a velvet smoothness by the addition of certain amounts of cocoa butter. A kind of aeration of the liquid chocolate paste then takes place in the conches: its bitter taste gradually disappears and the flavour is fully developed. The chocolate no longer seems sandy, but dissolves meltingly on the tongue. It has attained the outstanding purity which gives it its reputation.
History of Chocolate
The origins of chocolate can be traced back to the ancient Maya and Aztec civilisations in Central America, who first enjoyed 'chocolatl'; a much-prized spicy drink made from roasted cocoa beans. Throughout its history, whether as cocoa or drinking chocolate beverage or confectionery treat, chocolate has been a much sought after food.
Because cocoa beans were valuable, they were given as gifts on occasions such as a child coming of age and at religious ceremonies. Merchants often traded cocoa beans for other commodities such as cloth, jade and ceremonial feathers.
The secret of chocolate was taken to France in 1615, when Anne, daughter of Philip II of Spain, married King Louis XIII of France. The French court enthusiastically adopted this new exotic drink, which was considered to have medicinal benefits as well as being a nourishing food. Gradually the custom of drinking chocolate spread across Europe, reaching England in the 1650s. People around the world have grown up enjoying chocolate as a favourite treat for countless generations. But just how much does the average person really know about the potential benefits, beyond the great taste, that chocolate and its key ingredient - cocoa provides? We all know that a bit of chocolate tends to make you feel good, but a wealth of research suggests that people can now have even more reasons to enjoy it. The last decade has seen a significant increase in our research and understanding of cocoa and chocolate. But understanding the properties of chocolate is not just a recent development. For centuries, civilizations from Mexico to Europe have recognised the benefits of cocoa and chocolate for medicinal and therapeutic uses as well as a food, beverage or treat. It has even been hailed as an aphrodisiac!
Of course, we all need to ensure we don't over indulge and that we see chocolate as a treat but researchers are continuing to uncover more reasons to enjoy cocoa and cocoa products. “Chocology”, the science behind chocolate, opens up that research and presents the facts in an easy to use report that we hope will be a useful resource when talking about the benefits that chocolate can offer. Join us in the exploration of “Chocology” – You may discover that there's more to chocolate than meets the eye…
Paul Hebblethwaite “Professor of Chocology”
Long before the current trend towards organic ingredients, cocoa was one of the best known natural foods. In its purest form cocoa is a natural food. The cocoa tree produces cocoa pods that grow from the trunk or branch of the tree. These pods contain the beans which characterise the finished chocolate. The cocoa beans are fermented under banana leaves to bring out the chocolate flavour and then dried under the tropical sun. They are then shelled and ground to produce chocolate liquor, an essential ingredient for making chocolate. The liquor can also be pressed to remove the fat and is cooled and ground to produce pure cocoa powder.
Cocoa contains high levels of naturally occurring compounds called flavanols and a range of other polyphenols that have been shown to reduce blood pressure helping to improve heart health. Polyphenols have antioxidant properties and work by fighting the free radicals which attack cells causing disease and accelerated ageing. They are believed to impact on arteries and blood qualities, helping to reduce the risk factors for cardio-vascular disease, through lowering blood pressure and improved blood platelet function. Scientists have found that the polyphenols relax vessels by increasing the
chemical nitric oxide. This has been shown in new studies at many universities around the World1. Dark chocolate contains especially high levels of flavanols and other polyphenols – this helped to boost sales of dark chocolate by over 15% in the UK last year2! It's not just bars of chocolate that have these high levels of antioxidants – a recent study revealed that hot chocolate beverages, high in cocoa content, can contain concentrations of antioxidants similar to those in red wine or tea3
Chocolate and cocoa containing products are often criticised as being low in nutritional value and “empty calories”. On the contrary, milk chocolate for instance contains many vitamins including B1, B2, and E as well as minerals including potassium, sodium, magnesium, phosphorus, zinc, copper, manganese and by far the most important, calcium, providing over 15% of the recommended daily requirement in a 49g bar of Cadbury's Dairy Milk, all of which help to keep us healthy. In light of recent research which suggests taking supplements may be detrimental to your health, it's good to know that chocolate and cocoa contain so many nutrients!
Boosting Brain Power
A recent study in the United States at Wheeling Jesuit University, West Virginia (May 2006) has suggested that eating chocolate may improve the way our brains work. The theobromine and phenylethylamine, as well as the caffeine in chocolate appear to increase alertness and mental performance4. The team found that scores for verbal and visual memory were significantly higher for those people who had eaten milk chocolate, and the consumption of milk and dark chocolate was associated with improved impulse control and reaction time. Similar work at the University of Nottingham has shown that the consumption of dark chocolate can increase blood flow to the brain leading to improved cognitive function.
In the Mood
Chocolate is said to contain at least 300 natural chemical compounds, resulting in a complex range of tastes and odours that connect with the human brain as it runs over the taste buds of the tongue. The slowly released energy and feelings of fullness and satisfaction induced by its sugar and fat content, refuel the body's energy levels and create feelings of wellbeing. Eating chocolate triggers the release of endorphins, mood enhancing chemicals produced by the brain. These produce feelings of pleasure. Chocolate has such a luscious texture and aroma that all the body's taste and olefactory sensors are fully exploited, heightening the pleasure of the experience. So much so that a recent survey by Cadbury has found that 52% of women prefer eating chocolate to having sex! Over the years, psychiatrists and researchers have pointed out substances in chocolate that they think may make us like it so much – however, they're in such small amounts they can't really be the reason we crave chocolate. The simple pleasure of chocolate melting in the mouth adds to the pleasure of eating it – chocolate has the property of melting at body temperature, cooling the mouth slightly as it does so. Most interestingly, one expert has pointed out that "chocolate's a blend of flavours and aromas so complex that food chemists have never been able to duplicate it in the lab 5 ." We may never understand why chocolate makes us feel good, adding to its mystery. A standard 45g bar of dark chocolate contains 12% of the Recommended Dietary Allowance (RDA) of iron. Iron is essential in transporting oxygen in the blood to all parts of the body, and an iron deficiency can cause anaemia. When cocoa is combined with ingredients such as milk, sugar, fruit and nuts significant quantities of nutrients are provided- giving nutrition and energy as well as great taste. But as the products are often high in fats and sugars it is important that consumption is in moderation and that such products are consumed infrequently as “treats” - but are certainly not “empty calories”.
BODY OF EVIDENCE
Teeth While you should always brush teeth, naturally occurring substances in cocoa, such as tannins, may play a role in inhibiting plaque formation by coating the teeth to
protect them6. Brain Eating chocolate releases endorphins, hormone-like natural substances, which produce a feeling of pleasure and reduce sensitivity to pain. Chocolate contains many substances that act as stimulants, such as theobromine, phenylethylamine, and caffeine. Research has found that consuming chocolate can lead to increased mental performance. Throat A study carried out by Imperial College, London in 2004 claimed that high doses of theobromine contained in chocolate are a third more effective at stopping persistent coughs than codeine. Heart Research by Professor Carl Keen at the University of California in 2000 has shown that a bar of milk chocolate (45g) contains the same quantity of antioxidants as a 150ml glass of red wine. Dark chocolates with higher levels of cocoa contain even more, as presented in February 2006 at the American Association for the Advancement of Science's (AAAS) annual meeting in Boston. Circulation A number of studies, including one at the University of Cologne revealed that dark chocolate helps lower blood pressure10. The study focused on adults with untreated mild hypertension, some of whom had white chocolate, some dark. Blood pressure remained fairly unchanged in the group that ate white chocolate, which does not contain flavanols. But after two weeks, blood pressure readings had dropped significantly in the group who consumed dark chocolate. Bones Milk and milk products have been part of our diet for thousands of years and the milk in chocolate - particularly milk chocolate - provides useful quantities of a wide range of nutrients including calcium. A 49g bar of milk chocolate provides over 15% of the adult Reference Nutrient Intake (RNI) of calcium. Drinking chocolate made with milk contains even more calcium.
Eating Chocolate Is Inconsistent With A Healthy Diet With so much going for it, it's unfortunate that chocolate is often surrounded by myths and misconceptions that result in its unjustified reputation as an ‘unhealthy' food. Scientists are beginning to dispel common myths about the concerns of eating chocolate, demonstrating the ways in which chocolate can make us feel good when enjoyed in moderation. One example of this would be the high levels of cardiovascular friendly antioxidants contained in chocolate – in fact, dark chocolate in particular contains more antioxidants by volume than red wine11 12. There is no need to exclude chocolate from a healthy diet as long as it is consumed responsibly and in the context of the dietary needs of the individual and their energy balance. Chocolate causes Tooth Decay Chocolate has sometimes been blamed for tooth decay but there is research showing that chocolate isn't as bad for your teeth as people think. Research has indicated that naturally occurring substances in cocoa, such as tannins, may play a role in inhibiting plaque formation. Eating Chocolate gives you spots Despite the persistence of this myth, research by the Pennsylvania School of Medicine and also by the U.S. Naval academy13 found no link between acne and chocolate consumption. Chocolate has no nutritional value Few people know that chocolate actually contains a number of important nutrients. Milk chocolate is a source of potassium, calcium and magnesium, while being low in sodium. It also provides us with vitamins - including B1, B2 and E. Chocolate is Aphrodisiac Though not definitively proven, recent research has indicated that this might not be a myth after all! A study conducted by San Raffaele hospital, Milan14 has found greater levels of sexual desire in the group that reported daily chocolate intake as opposed to those who did not eat chocolate. The calcium in a 49g milk chocolate bar provides over 15% of your daily Reference Nutrient Intake (RNI). The magnesium in a 45g bar of dark chocolate provides 13% of a female's and 15% of a male's daily RNI.
One 45g dark chocolate bar provides you with up to 12% of your daily iron RNI. The copper in a 45g dark chocolate bar provides 27% of your RNI. As much as 22% of your RNI of riboflavin can come from a single 49g bar of milk chocolate. A 49g milk chocolate bar provides you with 33% of your recommended daily vitamin B12 intake.
BOARD OF DIRECTORS
David A Crawford B.Com., LLB, FCA, FCPA Member of the Board since August 2001 and Chairman since November 2007. He is an independent Director. Mr Crawford has had extensive experience in risk management and business reorganisation having worked with governments and major corporations. He is a former partner and National Chairman of KPMG and is on the Advisory Board of Allens Arthur Robinson. Mr Crawford is Chairman of Lend Lease Corporation Limited and is a Director of BHP Billiton Limited. Until December 2007 Mr Crawford was a Director of Westpac Banking Corporation and until June 2005 he was Chairman of National Foods Limited. Mr Crawford is the Chairperson of the Succession Committee and a member of the Audit Committee.
Trevor O'Hoy B.Ec Member of the Board since April 2004. He is the Chief Executive Officer of the Company and is the only Executive Director on the Company's Board. Mr O'Hoy has 31 years experience with the Foster's Group. He was previously Managing Director of Carlton and United Beverages Limited and before that, Chief Financial Officer of Foster's Group Limited. Mr O'Hoy is a director of a number of subsidiaries of Foster's Group Limited.
M Lyndsey Cattermole AM, B.Sc., FACS Member of the Board since October 1999. She is an independent Director. Mrs Cattermole has had extensive information technology and telecommunications experience. She was a former Executive Director of Aspect Computing Pty Ltd and Kaz Group Limited. She also has had a number of significant appointments to government, hospital and research boards and committees. Mrs Cattermole is a Director of Tattersall's Limited. Mrs Cattermole is the Chairperson of the Risk and Compliance Committee and a member of the Audit Committee.
Ian D Johnston B.Com. Member of the Board since September 2007. He is an independent Director. Mr Johnston has had extensive experience in the international food and beverage industry with Unilever in Australia, Canada and Europe and Cadbury Schweppes in Australia and the UK. Prior to his retirement in 2000 he was Managing Director Global Confectionery and Board Director of Cadbury Schweppes plc based in London. Since leaving Cadbury Schweppes Mr Johnston has advised a broad group of private companies and was briefly a non-executive Director of Coles Group Ltd in 2001. Mr Johnston is a member of the Human Resources Committee.
Graeme W McGregor AO, B.Ec., FCPA, FAICD Member of the Board since April 1999. He is an independent Director. Mr McGregor has had extensive financial and business experience having worked with large corporations and government. He was previously a member of the Financial Reporting Council and a Director of Foster's from 1992-1996. Mr McGregor was a Director of WMC Resources Limited until June 2005, Nufarm Limited until July 2005 and Santos Limited until September 2005. Mr McGregor is the Chairperson of the Audit Committee and a member of the Risk and Compliance Committee.
Max G Ould B.Ec. Member of the Board since February 2004. He is an independent Director. Mr Ould has had extensive experience in the fast moving consumer goods industry. He was the former Managing Director and Chief Executive Officer of National Foods Limited and is the former Chief Executive Officer of Pacific Dunlop's Peters Foods division and Managing Director of the East Asiatic Company. Mr Ould is a Director of AGL Energy Limited, Pacific Brands Limited and Chairman of Goodman Fielder Limited. Until recently Mr Ould was a Director of the Australian Gas Light Company. Mr Ould is the Chairperson of the Human Resources Committee and a mem
Trevor O'Hoy Chief Executive Officer Trevor became Chief Executive Officer of Foster's Group on April 5, 2004. He was formerly Managing Director of Carlton & United Breweries and prior to that he was Foster's Group Chief Financial Officer. Trevor has had a number of key roles at Foster's in finance, strategy, hotel management, business planning, change management and investor relations. His background in finance with CUB spans more than 20 years.
Jamie Odell Managing Director Australia, Asia and Pacific Jamie became Managing Director, Australia, Asia and Pacific in August 2006. He was previously Managing Director, Foster's Wine Estates. Jamie joined Foster's in April 2000 as Managing Director Trade Asia Pacific before transferring to the Wine Trade Operational Review in the role of Chief Operating Officer. Before joining Foster's, Jamie held numerous management roles with Allied Domecq in the UK and Asia Pacific.
Martin Hudson Chief Legal Officer & Company Secretary Martin became Chief Legal Officer and Company Secretary in August 2006. Martin joined Foster's as Senior Vice President and Chief Legal Counsel in July 2005. He was previously Company Secretary and Chief General Counsel of Southcorp Limited, Chief General Counsel to the Pacific Dunlop Group of Companies and a
Managing Partner of national law firm Freehills. Martin has 36 years of international legal and senior management experience.
Ben Lawrence Chief Human Resources Officer Ben became Chief Human Resources Officer in August 2006. Ben was previously Senior Vice President Human Resources and Vice President Human Resources at Beringer Blass Wine Estates, based in Napa Valley, California. Ben has over 25 years experience in human resource management.
Pete Scott Chief Financial Officer Pete's 31-year career in finance and business consulting includes 16 years in the wine/beverage alcohol industry. Pete was appointed Chief Financial/Administration Officer for Foster's global wine group in 2001, following a successful three-year term as Chief Financial and Administration officer for Beringer Wine Estates. Prior to this Pete was Senior Vice President, Finance and Administration with KendallJackson Winery.
Scott Weiss Managing Director Americas Scott became Managing Director, Americas in August 2006. He was previously Managing Director Foster's Wine Estates Americas, overseeing the combined businesses of former Southcorp Wines Americas and Beringer Blass Wine Estates North America. Prior to joining the Foster's Group, Scott was President, Southcorp Wines,
the Americas. Scott has 16 years of marketing and general management experience with Procter & Gamble, Bristol-Meyers Squibb and the Clorox Company.
Peter Jackson Managing Director Europe, Middle East and Africa Peter became Managing Director, Europe, Middle East and Africa in August 2006. He was previously Managing Director, FGL Wine Estates, EMEA and Vice President European Sales for Southcorp Wines. He joined Foster's as Commercial Director - Continental for Foster's Wine Estates in 2005. Peter has 20 years experience in marketing and general management roles with Anheuser-Busch and Bass.
Michael Brooks Chief Supply Officer Michael became Chief Supply Officer in August 2006. He was previously Director Commercial Services and Capability for Foster's. Michael began his career at Foster's in 1975, and has managed both the Kent and Abbotsford breweries and national operations and logistics for Carlton & United Beverages. Most recently, Michael has overseen the integration of Southcorp following Foster's acquisition of the group in May 2005.
David Bortolussi Chief Strategy Officer David became Chief Strategy Officer in August 2006. Since joiningthe Foster's Group in 2004 as Vice President, Global Strategy and Business Development, David
has led major strategy projects including the acquisition of Southcorp and the divestment of the Foster's brand in Europe. Prior to joining Foster's Group, David spent 15 years as a consultant with McKinsey & Company and was an advisor with PricewaterhouseCoopers Corporate Finance. The sale of non-core parts of the business including Australian Leisure and Hospitality Group and the Lensworth property division in 2003 and 2004 respectively marked Foster's shift to a pure multi-beverage organisation - a key strategy for the future. In 2005, Foster's Group announced the creation of the world's leading premium wine business and Australia's leading multi-beverage business with the acquisition of Australian wine company, Southcorp The Foster's workforce comes from different backgrounds, experiences and personal circumstances. At Foster's we recognise and place high value in employee diversity, equal opportunity and inclusiveness. In addition to our policies that clearly express our commitment to these principles, we have put in place programs and processes to make sure our workforce reflects the diversity of the community. Foster's aims to be externally competitive, and internally equitable, taking into account the relative performance and demonstration of desired Group values and behaviours. We strive to deliver total reward packages that are fair and equitable to all employees. Foster's Group is highly committed to the ongoing development of its people. We know that our investment in employee development has a direct impact on the achievement of our business goals and the profitable growth of our business. We provide our employees with high-quality opportunities to address their individual development needs to build their capacity for high performance and foster the creation of an inspiring workplace. Beringer, America's favourite premium wine, began in the Napa Valley in the 1870s and has grown to a 7 million case brand. Other boutique and leading brands that form part of Foster's Californian wine portfolio include Chateau St. Jean, Chateau Souverain, Etude Wines, Greg Norman Estates, Stags' Leap Winery and Meridian Vineyards. The Americas is also a major market for Foster's Lager, with licensing and
distribution agreements in Canada, the United States, and export agreements covering key markets in Central and South America. With annual beer sales of 6 million cases and wine sales of approximately 20 million cases, Foster's Americas employs 1,400 people.
Cadbury began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 59 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai.
Our core purpose "Working together to create brands people love" captures the spirit of what we are trying to achieve as a business. We collaborate and work as teams to convert products into brands. Simply put, we spread happiness! Currently Cadbury India operates in three sectors viz. Chocolate Confectionery, Milk Food Drinks and in the Candy category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations. Cadbury enjoys a value market share of over 70% -
the highest Cadbury brand share in the world! Our flagship brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer. In the Milk Food drinks segment our main product is Bournvita - the leading Malted Food Drink (MFD) in the country. Similarly in the medicated candy category Halls is the undisputed leader. The Cadbury India Brand Strategy has received consistent support through simple but imaginative extensions to product categories and distribution. A good example of this is the development of Bytes. Crispy wafers filled with coca cream in the form of a bagged snack, Bytes is positioned as "The new concept of sweet snacking". It delivers the taste of chocolate in the form of a light snack, and thus heralds the entry of Cadbury India into the growing bagged Snack Market, which has been dominated until now by Salted Bagged Snack Brands. Bytes was first launched in South India in 2003. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, we have worked with the Kerala Agriculture University to undertake cocoa research and released clones, hybrids that improve the cocoa yield. Our Cocoa team visits farmers and advises them on the cultivation aspects from planting to harvesting. We also conduct farmers meetings & seminars to educate them on Cocoa cultivation aspects. Our efforts have increased cocoa productivity and touched the lives of thousands of farmers. Hardly surprising then that the Cocoa tree is called the Cadbury tree! Today, we are poised in our leap towards quantum growth. We are a part of the Cadbury Schweppes Group, world's No.1 Confectionery Company. Yes, like we said we will continue to spread happiness!
CADBURY- RANKED AMONG INDIA'S MOST RESPECTED COMPANIES Asian Marketing Effectiveness Awards 08 Asian Marketing Effectiveness Awards 2008 for Bournvita Folk/Fusion campaign - GOLD award for the "Best Insights and Strategic Thinking" and SILVER award for the 'Most Effective Use of Advertising'.
Cadbury India has been ranked 5th in the FMCG sector, in a survey on India’s most respected companies by sector conducted by Business World magazine in 2007. Cadbury wins the Effies 2006 At the recent Effie 2006 awards organized by The Advertising Club of Mumbai, our 'Pappu Pass Ho Gaya' advertising campaign bagged two more awards - Gold in the Consumer Products category and Silver in the Integrated advertising campaign category.
Cadbury India received a bronze award at the Cannes Lions International Advertising Festival for partnering with a mobile phone operator in 2005 to provide exam results via SMS to school children.
Cadbury India is a Great Place to Work The 'Great Place to Work' Institute study listed Cadbury India as a Great Place to work in 2005 for the third time in a row. Incidentally, Cadbury was in the Top 25 in 2003, 2004 and 2005 too.
Reader's Digest Award recognizes Bournvita
Bournvita won the 'Reader's Digest Trusted Brands' Gold Award for the vitamin health supplement category in Indian in 2006. The merit was based on 7000 responses from questionnaires and telephone interviews across Asia.
Suraksha Puraskar Award - 2005
Cadbury India's Bangalore factory has received the "Suraksha Puraskar" safety award from the National Safety Council - Karnataka chapter. National Safety Council (NSC) was set up by the Ministry of Labour, Government of India in 1966, as an autonomous body to generate, develop and sustain a voluntary movement on Environment, Health and Safety.
Cadbury Dairy Milk and Bournvita have achieved the distinction of a 'Superbrand' as awarded by the Superbrands India Council
Registered office Cadbury India Ltd. Cadbury House 19, B Desai Road
Mumbai 400 026 Maharashtra
Mumbai Cadbury India Ltd. Reyn. Basera Annexe Near Cooper Hospital Vile Parle West Mumbai 400 056 Maharashtra India Delhi Cadbury India Ltd 303 - 305 3rd Floor, Vipul Agora M.G. Road Gurgaon - 122 002 Chennai Cadbury India Ltd. 146- Second Floor Royapeth High Road Mylapore Chennai 600004 Tamil Nadu India Kolkata Cadbury India Ltd 9-A Esplanade Row Kolkota - 700 069 West Bengal India
Thane Cadbury India Ltd 1 Pokhran Road Eastern Express Highway Thane 400 606 Maharashtra India Himachal Pradesh Cadbury India Ltd Works: Hadbast No 199 Village Sandholi Baddi Tehsil- Nalagarh Dist. Solan 173205 Himachal Pradesh India Bangalore Cadbury India Ltd Jodi Hanumanapalya Mahadevapura Post Mangalore Road Nelamangala 562 123 Bangalore Karnataka India
Pune Cadbury India Ltd Induri Factory Talegaon Dabhade Pune 410 507 Maharashtra India Gwalior Cadbury India Ltd Plot No 25 Malanpur Industrial Area Village Gurikha Tehsil Gohad Gwalior - 477 116 Madhya Pradesh India
Cochin Cadbury India Ltd Cocoa Operations
Near Thrikkakara Pipe Line Junction Thrikkakara P.O Cochin 682021 Kerala India The story of Cadbury Dairy Milk started in India began in 1948. The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk. The variants Fruit & Nut, Crackle and Roast Almond, combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults. Recently, Cadbury Dairy Milk Desserts was launched, specifically to cater to the urge for 'something sweet' after meals. Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie, chocolate with Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1, a delightful combination of milk chocolate and white chocolate. Giving consumers an exciting reason to keep coming back into the fun filled world of Cadbury.
Cadbury Dairy Milk has been the market leader in the chocolate category for years. And has participated and been a part of every Indian's moments of happiness, joy and celebration. Today, Cadbury Dairy Milk alone holds 30% value share of the Indian chocolate market. In the early 90's, chocolates were seen as 'meant for kids', usually a reward or a bribe for children. In the Mid 90's the category was re-defined by the very popular `Real Taste of Life' campaign, shifting the focus from `just for kids' to the `kid in all of us'. It appealed to the child in every adult. And Cadbury Dairy Milk became the perfect expression of 'spontaneity' and 'shared good feelings'.
The 'Real Taste of Life' campaign had many memorable executions, which people still fondly remember. However, the one with the "girl dancing on the cricket field" has remained etched in everyone's memory, as the most spontaneous & un-inhibited expression of happiness. This campaign went on to be awarded 'The Campaign of the Century', in India at the Abby (Ad Club, Mumbai) awards. In the late 90's, to further expand the category, the focus shifted towards widening chocolate consumption amongst the masses, through the 'Khanewalon Ko Khane Ka Bahana Chahiye' campaign. This campaign built social acceptance for chocolate consumption amongst adults, by showcasing collective and shared moments. More recently, the 'Kuch Meetha Ho Jaaye' campaign associated Cadbury Dairy Milk with celebratory occasions and the phrase "Pappu Pass Ho Gaya" became part of street language. It has been adopted by consumers and today is used extensively to express joy in a moment of achievement / success. The interactive campaign for "Pappu Pass Ho Gaya" bagged a Bronze Lion at the prestigious Cannes Advertising Festival 2006 for 'Best use of internet and new media'. The idea involved a tie-up with Reliance India Mobile service and allowed students to check their exam results using their mobile service and encouraged those who passed their examinations to celebrate with Cadbury Dairy Milk. The 'Pappu Pass Ho Gaya' campaign also went on to win Silver for The Best Integrated Marketing Campaign and Gold in the Consumer Products category at the EFFIES 2006 (global benchmark for effective advertising campaigns) awards.
Did You Know: Cadbury Dairy Milk emerged as the No. 1 most trusted brand in Mumbai for the 2005 edition of Brand Equity's Most Trusted Brands survey. During the 1st World War, Cadbury Dairy Milk supported the war effort. Over 2,000 male employees joined the armed forces and Cadbury sent books, warm clothes and chocolates to the front.
Chocolate lovers for a quarter of a century have indulged their taste buds with a Cadbury 5 Star. A leading knight in the Cadbury portfolio and the second largest after Cadbury Dairy Milk with a market share of 14%, Cadbury 5 Star moves from strength to strength every year by increasing its user base.
Launched in 1969 as a bar of chocolate that was hard outside with soft caramel nougat inside, Cadbury 5 Star has re-invented itself over the years to keep satisfying the consumers taste for a high quality & different chocolate eating experience. Cadbury 5 Star played an adept cupid for young couples in love in the 70's. In fact, Cadbury 5 Star was a way of professing undying love for the significant other.
A pretty teenager; a long line, and hunger! Rings a bell? That was how Cadbury launched its new offering; Cadbury Perk in 1996. With its light chocolate and wafer construct, Cadbury Perk targeted the casual snacking space that was dominated primarily by chips & wafers. With a catchy jingle and tongue in cheek advertising, this 'anytime, anywhere' snack zoomed right into the hearts of teenagers. Raageshwari started the trend of advertising that featured mischievous, bubbly teenagers getting out of their 'stuck and hungry' situations by having a Cadbury Perk. Cadbury Perk became the new mini snack in town and its proposition "Thodi si pet pooja" went on to define its role in the category. As the years progressed, so did the messaging, which changed with changes in the consumers' way of life. To compliment Cadbury Perk's values, the bubbly and vivacious Preity Zinta became the new face of Perk with the 'hunger strike' commercial in the mid 90's. The temptation to have more of Cadbury Perk was made even greater with the launch of Cadbury Perk Minis in 2003 for just Rs. 2/Did you know: Cadbury Perk advertising has been a launch pad for Bollywood stars - Preity Zinta, Raageshwari, Gayatri Joshi and Amrita Rao, were all Perk models before they made it big on cinema screens.
Cadbury Celebrations was aimed at replacing traditional gifting options like Mithai and dry- fruits during festive seasons. Cadbury Celebrations is available in several assortments: An assortment of chocolates like 5 Star, Perk, Gems, Dairy Milk and Nutties and rich dry fruits enrobed in Cadbury dairy milk chocolate in 5 variants, Almond magic, raisin magic, cashew magic, nut butterscotch and caramels. The super premium Celebrations Rich Dry Fruit Collection which is a festive offering is an exotic range of chocolate covered dry fruits and nuts in various flavours and the premium dark chocolate range which is exotic dark chocolate in luscious flavours. Cadbury Celebrations has become a popular brand on occasions such as Diwali, Rakhi, Dussera puja. It is also a major success as a corporate gifting brand. The communication is based on the emotional route and the tag line says "rishte pakne do" which fits with the brand purpose of strengthening your relationships with something sweet.
Did you know: The "Rishte Pakne do" jingle was penned by noted writer Gulzar.
Ever see people hide away their chocolate since they don’t want to share it! If you have, then its likely to be a bar of Cadbury Temptations! Cadbury Temptations is a range of delicious premium chocolate in five flavours. Research revealed a niche segment of “ chocoholics” - those exposed to international chocolates and those who love a variety of chocolates but possibly find the price of international chocolates too high. Cadbury Temptations is a range targeted at this segment of discerning chocolate lovers. The Cadbury Temptations range is available in 5 delicious flavour variants - Roast Almond Coffee, Honey Apricot, Mint Crunch, Black Forest and Old Jamaica. With its international quality chocolate Temptations soon became a popular brand for "chocoholics".
The advertising positioned Cadbury Temptations as a chocolate range so delicious that it was "too good to share". Cadbury Temptations advertising won an advertising effectiveness EFFIE award in 2001.
CADBURY DAIRY MILK ECLAIRS
In India, Cadbury Dairy Milk Eclairs has been the most preferred brand in the Eclairs category for years and has always been a favourite with consumers.
Eclairs advertising over the years has talked about the mesmerizing taste of Eclairs because of the Cadbury Dairy Milk chocolate it contains at its center. The 'Kar De Dil Pe Jadoo' campaign illustrated this in a youthful college context. The Eclairs Crunch variant has also had an encouraging response from both teens and pre-teens. Currently, the chewy and the crunchy variants are both enjoyed by the Eclair consumer. Did you know: A sign in front of our Nigeria factory describes Choclairs as "the sweet with heart on the inside.
Cadbury Bytes was launched in 2004-05 as Cadbury's foray into the rapidly growing packaged snack market. Cadbury Bytes is a one of a kind snack, in that it is sweet and not salty, as compared to most of the other snacks. It's a bite sized snack with a crunchy wafer and rich Choco cream filling. There are three variants of Bytes available in the market Regular, Coffee and Strawberry, at two price points- Rs 5 and Rs 10.
Cadbury Bytes is targeted at teens as they are the largest consuming segment of packaged snack category. They are also the gateway to the family, especially for a new sweet snack. With Bytes, Cadbury has entered into a new category with well entrenched and established brands. It is an exciting challenge for us to take the brand forward and make it a stupendous success. Cadbury Bytes is positioned as the 'only sweet snack' in the world of salty snacks. The proposition we have arrived at is "Snacking ka meetha funda", where we take a pot-shot at other snacks, by saying `Har snack namkeen nahi hota'. The product is all about breaking a cliché and teenagers identify with breaking stereotypes. The new commercials- 'Tommy' and 'Villain', talk about breaking the stereotype.
Cadbury was incorporated in India on July 19th, 1948 as a private limited company under the name of Cadbury-Fry (India). Cadbury Bournvita was launched during the same year. It is among the oldest brands in the Malt Based Food / Malt Food category with a rich heritage and has always been known to provide the best nutrition to aid growth and all round development. Throughout it's history, Cadbury Bournvita has continuously re-invented itself in terms of product, packaging, promotion & distribution. The Cadbury lineage and rich brand heritage has helped the brand maintain its leadership position and image over the last 50 years.
The brand has been an enduring symbol of mental and physical health ever since it was launched in 1948. It is hardly surprising then, that Bournvita enjoys a major presence in the Malt Food market. Given its market share of 17%, Cadbury Bournvita reaches across hundreds of cities, towns and villages through 3,50,000 outlets in India. It is a universal truth that mothers attach a lot of emotional importance to nourishment while bringing up their children. However, children always look out for the tastiest option to make their daily dose of milk more enjoyable. Cadbury now offers two options to capture this appeal: Cadbury Bournvita, with its popular chocolate taste, and its latest offering, Cadbury Bournvita 5 Star Magic, leveraging the rich chocolate and caramel flavour of Cadbury 5 Star.
Cadbury Bournvita advertising has moved with the times to reflect the changing needs of the consumers. During the '70s the communication centered on 'Good upbringing' and Bournvita became an essential building block for childhood. "Goodness that grows with you" was the campaign idea that communicated this thought. In the 80's the focus shifted from 'Upbringing' to 'Intelligence' with the more aggressive "Brought up right, Bournvita bright" campaign, which was very successful during its time.
In the early '90s all brands in the category provided purely physical benefits like nourishment, energy and growth. It was at this time that Bournvita decided to raise the bar by promising physical and mental benefits. This resulted in the famous Tan Ki Shakti, Man Ki Shakti Campaign which became an anthem for the brand. In the new millennium, keeping pace with the evolving mindsets of the new age consumers, Cadbury Bournvita is about arming consumers with Confidence to take on physical and mental challenges that nobody else can, resulting in one of the most successful advertising campaigns which is based on 'Real Achievers who have grown up on Bournvita'. Did you know:
In the 1980 Moscow Olympics, Cadbury Bournvita was the official health drink for the Indian team
The Cadbury Bournvita Quiz Contest, which started airing on April 12th 1972, is India's longest running national school quiz contest. Starting out as a contest held in cities, and then on radio, the contest currently has been running for over 10 years on satellite television. It has over 500 episodes to its credit, and today the contest directly reaches more than 11,25,000 students, in 4000 schools across 66 cities and 7 countries - UAE, Kuwait, Qatar, Oman, Bahrain, Nepal and India.
Halls accounts for 50% of international cough drop sales and is the leading sugar confectionery brand in the world. In 1930’s, the Hall brothers invented its MenthoLyptus formula, using a combination of menthol and eucalyptus, and began producing cough drops. The cough drops were introduced into the US during the mid-1950s. Warner-Lambert recognised the potential of the product and acquired Halls in 1964. In 1971, Warner Lambert began selling Halls under the Adams family, and the first national television campaign was aired in the US & the results were a resounding success.
Halls was first launched in India in 1968 & soon established itself as a ‘therapeutic’ candy competing in the cough lozenge market. Halls has been sold in India as part of the Pfizer & Warner Lambert networks before it came into the Cadbury fold in 2003 as part of a global merger with Adams Confectionery. Halls has had a colourful advertising history in India & was infact, one of the earliest brands to advertise on television in India. In the 1980’s, Ad’s featuring Meenakshi Sheshadri and later, Vijeta Pandit on its unique ‘vapour action’ formula with a classic Halls Jingle were aired which established the brand firmly in the market. In the 90’s, Halls advertising adopted a different take with its ‘Traffic Jam’ Ad where Halls restores order to a situation of chaos & the early 2000’s saw Halls advertising on the ‘refreshment’ platform. Over the years Halls has been strongly positioned on the` soothes sore throat ’ benefit in the consumers mind. Halls continues to be one of the leading mint brands in India even in the changed competitive context.
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Halls is marketed in 24 different countries around the world & is offered in over 26 flavours. Halls produced the largest sweet in the world in 1964. Weighing 76kilos, the sweet was put on exhibition in New York. Halls accounts for more than 50% of international cough drop sales. In 2002, people consumed 100,000 tons of Halls!
BE PART OF OUR WORLD We work together to create brands people love. We believe wholeheartedly that the way to create brands people love is through our people. It’s their passion, dedication and drive that makes all the difference to our success in the increasingly competitive world of fast-moving consumer goods. Our people are highly committed to their work and we look for the same level of commitment in the people we take on. People who do well at Cadbury Schweppes tend to share the qualities and spirit of good entrepreneurs: lots of drive to make things happen, ability to influence people, a habit of making sound decisions, a knack for turning ideas into money. They are naturals at spotting and making the most of opportunities. If you desire to work with the world’s Number One confectionery company we’ve got great opportunities in store for you. You will typically start your career with us in a function in one of our many businesses. You will then be able to choose whether to develop your career as a generalist or specialist. Whichever path you choose, you will be encouraged to gain experience of different businesses, brands and people.
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