Overview of

Social Media

evaluation
GOOGLE ALERTS

DELICIOUS DIGG STUMBLEUPON

intelligence

Phase 6. Evaluation

Unilyzer

Social media and internet marketing software. Designed as a dashboard, showing your performance on all social media en social networks. Todo’s - Start using Unilyzer - Take time to set it up - make it good! - Integrate in iGoogle (if possible)

Corporate Social Media

Phase 1. Intelligence

Google Alerts

default professional social media mix

Webservice that sends a mail with links that mentioned the entered searchstring. Todo’s - Define at least 5 keywords - Start with project name or company name - Follow up on all leads - Integrate in iGoogle - Learn and end with 10 valuable keywords

plotted in an innovation process
The innovation process is used in this graph to plot all analyzed social media services.The phases in an innovation process are (1) intelligence, (2) network, (3) operation, (4) publishing, (5) dialogue and (6) evaluation. In every sextant at least four social media services are visible. Some of these services can be extended to other quadrants too.Therefore, some services cover more that one sextant. A complete social media mix covers all sextants with services that you REALLY use, as well as your target audience.

Phase 5. Dialogue

Phase 2. Network

Twitter
NING

LinkedIn

HYVES

Webservice used for notifications of 140 characters to followers. Can be integrated in other social network sites.Also, social media site tweet new favorites and posts. Todo’s - Make a profile / complete until at least 80% - Follow all familiar persons (from project) - Follow people from competition / critics - Integrate Twitter in iGoogle - Use Shareoholic in browser for fast tweets - Try to find something that doesn’t take time - Try Twittercounter and see what works

Social network. Used mainly by professionals above 30 years old. Integrates well with other social media like Twitter, Slideshare and Wordpress. Todo’s - Update your profile until at least 80% - Mention project / company well - Organize LinkedIn - Ask for recommendations - Start a LinkedIn Group - Apply for all applicable LinkedIn Groups - Integrate Slidehare in LinkedIn - Use LinkedIn for finding professionals

FACEBOOK

Phase 4. Publishing

Slideshare
LINKEDIN

Phase 3. Operation

Website aon which slides (Powerpoint, PDF et cetera) are published. Can be used for inspiration as well as publishing or archiving presentations. Todo’s - Make a profile / complete until at least 80% - Upload a slide completely (use keywords) - Integrate slideshare in LinkedIn / iGoogle

iGoogle

Personalized overview of news and functionalities (RSS and gadgets). Used as startpage of the browser. Todo’s - Start an iGoogle page - Start with all applicable RSS feeds - Integrate Google Alerts,Twitter, Slideshare - Integrate Google Docs & Spreadsheets - Find suitable simple gadgets (e.g. translate)

For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nlor +31 6 21267898) or go to Total Active Media ( www.totalactivemedia.nl + 31 20 750 9450) or

UNILYZER SCOUTLABS TWITTERCOUNTER
Phase 6. Evaluation

Google Alerts Delicious StumbleUpon Digg LinkedIn Facebook Hyves Ning Google Docs WeShare (dropbox) iGoogle TWiki Slideshare (prezi) WordPress YouTube Scribd Twitter GoogleWave Socializr LinkedIn Groups Google Analytics Twittercounter Unilyzer Scoutlabs
SOCIALIZR LINKEDIN GROUPS

GOOGLE ANALYTICS

Scoutlabs

Social media dashboard to track and analyse marketing data of social network tools Todo’s - Start using Scoutlabs (30 day trial) - Take time to set it up - make it good! - Analyze at least every day 5 minutes - Make a full analysis after 30 days - Buy Scoutlabs if experience is positive

Campaign Social Media

Phase 2. Network

Hyves

default professional social media mix

A free Dutch social networking site.The focus of this website is on keeping in touch with existing friends and making new friends. It is comparable with other social networking sites. Todo’s - Look at existing Hyves gadgets and learn - Try to find applicable hyves - If suitable, create a hyve - Search for hyves as referrer to your site

Phase 5. Dialogue

Phase 2. Network

Twitter

LinkedIn

Webservice used for notifications of 140 characters to followers. Can be integrated in other social network sites.Also, social media site tweet new favorites and posts. Todo’s - Make a profile / complete until at least 80% - Follow all familiar persons (from project) - Follow people from competition / critics - Integrate Twitter in iGoogle - Use Shareoholic in browser for fast tweets - Try to find something that doesn’t take time - Try Twittercounter and see what works

Social network. Used mainly by professionals above 30 years old. Integrates well with other social media like Twitter, Slideshare and Wordpress. Todo’s - Update your profile until at least 80% - Mention project / company well - Organize LinkedIn and start a Group - Try to find applicable LinedIn Groups - Search for LinkedIn as referrer to own site

Phase 4. Publishing

YouTube
SCRIBD

Phase 2. Network

A video sharing website on which users can upload and share videos. Todo’s - Make an account and collect favorites - Analyze successful videos (target audience) - Click on suggested videos daily - Make your own video and upload (try it!) - Try also VIMEO - If applicable create a channel

Facebook

The largest social network in the world. If Facebook was a country it would be the third in the world. Todo’s - Look at existing Facebook gadgets and learn - Try to find applicable Facebook Groups - If suitable, create a Facebook Group - Search for Facebook as referrer to own site

GOOGLE WAVE

TWITTER

GOOGLE DOCS WESHARE TWIKI IGOOGLE

For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nlor +31 6 21267898) or go to Total Active Media ( www.totalactivemedia.nl + 31 20 750 9450) or

Phase 6. Evaluation

Google Analytics

dialogue

SLIDESHARE YOUTUBE WORDPRESS

network

A free service o ered by Google that generates detailed statistics about the visitors to a website. Todo’s - Start using Google Analytics (its free!) - Take time to set it up - make it good! - Analyze at least every day 5 minutes - Make a full analysis after 30 days - Buy Scoutlabs if experience is positive

Publishing Social Media
default professional social media mix

Phase 1. Intelligence

Digg

social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories. Todo’s - Follow Digg homepage at least once a day - Make an account and personalize - Integrate Digg RSS in iGoogle - Search for othe news RSS feeds - Integrate also othe feeds in iGoogle

Phase 5. Dialogue

Phase 2. Network

Twitter

LinkedIn

Webservice used for notifications of 140 characters to followers. Can be integrated in other social network sites.Also, social media site tweet new favorites and posts. Todo’s - Make a profile / complete until at least 80% - Follow all familiar persons (from project) - Follow people from competition / critics - Integrate Twitter in iGoogle - Use Shareoholic in browser for fast tweets - Try to find something that doesn’t take time - Try Twittercounter and see what works

Social network. Used mainly by professionals above 30 years old. Integrates well with other social media like Twitter, Slideshare and Wordpress. Todo’s - Update your profile until at least 80% - Mention project / company well - Organize LinkedIn - Ask for recommendations - Start a LinkedIn Group - Apply for all applicable LinkedIn Groups - Integrate Slidehare in LinkedIn - Use LinkedIn for finding professionals

publishing

operation

Phase 4. Publishing

Wordpress

Phase 4. Publishing

An open source blog publishing application powered by PHP and MySQL which can also be used for content management. Todo’s - Write a blog and send it to relevant blogs - Try to become a blogger for di erent blogs - Blog article at least once every fortnight - Integrate blogs on corporate website - Use Shareoholic for easier meso-blogging - Open a blog on wordpres.com, blogger or...

Slideshare

a business media site for sharing presentations, documents and pdfs with a professional community that regularly comments, favorites and downloads content. Todo’s - Make a profile / complete until at least 80% - Upload a slide completely (use keywords) - Integrate slideshare in LinkedIn / iGoogle

For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nlor +31 6 21267898) or go to Total Active Media ( www.totalactivemedia.nl + 31 20 750 9450) or

Overview of

Social Networks
plotted on a world map
The data shows the highest ranking social network for each country by tra c, not by members, page views or any other method. Data was taken from Alexa.com on 16th of oktober 2008. Alexa data comes from users who have an Alexa toolbar as well as“data obtained from other diverse tra c data sources” Alexa.com.

October

2008

Overview of

Social Web Involvement
plotted on a world map
The map provides a global snapshot of active social web involvement by market. The charts show the percentages those who are active by each form of social involvement. The size of the arch’s, represents the audience volume in millions. Visit globalwebindex.net to nd the reasons behind the trends, how di erent demograhics are involved, what motivates web users to get online and the quanti cation of how brands should be active in social media.

November

Social Web Involvement
in the Netherlands Flickr is ranked #5 (20)* YouTube is ranked #5 (3)* LinkedIn is ranked #1 (12) Blogging is not in top10 Twitter is ranked #10 (13)
* in World Traffic Rank (general ranking in Netherlands)

2009

March

Overview of

2010

Age and activity
what people are doing and who participates
This graph shows people by their activity and age group. Creators publish Web pages, write blogs, upload a video to sites like YouTube. Critics comment on blogs and posts ratings and reviews.Collectors use Really Simple Sindication (RSS) and tag Web pages to gather information. Joiners use social networking sites. Spectators read blogs, watch peer-generated videos, and listen to podcasts, Inactives are online but don’t yet participate in any form of social media.
Creators

February

Overview of

2008

Demographics
Demographics of a few major social networks
This graph shows the demographics of four commonly used professional and semi professional social networks. All statistics are from Google Ad Planner and have been copied from a blog post of briansolis.com.

October

Overview of Chicks rule!

2009

Gender Balance
This graph shows the gender balance on social networking websites. Only one social networking website is a patriarchy, namely Digg. LinkedIn, YouTube, deviantART and Delicious are equalities and all (12) others are matriarchies.

October

2009

Netherlands

Bebo Cloob (IR) CyWorld (SKorea) Draugiem.lv Facebook Faces.md \ Impulse.bg Friendster Hi-5 Hyves (NL) IRC Galleria (FI) Iwiw.hu (HU) Lide (CZ) Mixi Myspace Nasza-Klasa (PL) Netlog (SI) One.it Orkut Perfspot Skyrock StudiVZ Tuenti (SP) V Kontakte Wretch (TW) Xiaonei

> 65: 55 - 64: 45 - 54: 35 - 44: 25 - 34: 18 - 24 0 - 17 % women $ 0 - $ 25k: $ 25 - $ 50k: $ 50 - $ 75k: $ 75 - $ 100k: $ 100 - $ 150k: > $ 150k: % without children Masters degree: Bachalors degree: Some college: High school: Less than HS diploma: Unique visitors: Reach: Page views: Total visits: Avg. visits per visitor: Avg. time on site:

4

16 16

4 28 31 7

12

3

3 3 50

14 20 14 18 57

10

3

20 25 17 10 15 59 3 36 8

11

20

16 8 11

29

This graph is based on US gender gures and worldwide tra c gures. * M = million more monthly female of male visitors

57 4 10 16 13

Upload photos onlne Uploaded a video onlne Manage a social network profile Written your own blog Use micro-blogging webservice

Critics Collectors Joiners Spectators

0

Inactives

10 16 23 23 18 11 90 16 9

5

12 18 22 64

14 13 64

7

28 34

27 30

72 8 48 9 12

37 34

8

20 14 22

7 36

18

24

More about the study
Global web index interviewed 32.000 web users in the 16 countries represented in this chart to provide a unique international perspective on web behaviour and social media involvement across the world. More importantly, Social Web Inex explored the impact on consumer behaviour, the power of social communications and the role for brands. The Global Web Inex was created by trendstream in partnership with Lightspeed research

4

10 17
5.6 M, 18 M 10.1 %, 5.1% 250 M, 650 M 28 M, 74 M 5, 4.1 11:40, 11:40

47

14 M, 31 M 6,1%, 2,4% 800 M, 1,4 B 85 M, 160 M 6, 5.1 9:40, 9:00

110 M, 370 M 45,6%, 28,8% 52 B, 160 B 3.1 B, 8.7 B 28, 23 20:00, 23:20,

24 M, 66 M 10,1%, 5.1% 2.1 B, 4 B 270 M, 550 M 611 8.3 12:10, 11:40

Countries in grey do not have data available and for a few countries it was di cult to identiy local social networks and therefor were omitted from the map.

www.oxyweb.co.uk

Forrester research

InformationisBeautiful.net

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