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ISSN 1047-8582 Vol. 26 No. 17 MidMARCH 2010 $2.50

Wick Park District


Recovers Its Vitality
Neighborhood squalor Marchionda, president of US Campus
Communities, which is constructing
gives way to growth the first phase of what will be a $24
million project that covers a block
as town meets gown. bordered by Elm Street, Madison
By Dan O’Brien Avenue, Bryson Street and West
Bound Service Road.

T
he squalor that was the Wick Fifteen years ago, this section of
Park neighborhood in the 1970s town was in a squalid condition.
and ’80s has been replaced by a Streets were lined with vacant houses
comeback that captures and reflects that were falling apart as crime and
the dynamism of Youngstown State drug trafficking rose.
University, which lies immediately Then, a decade ago, a small number
south. of small-business ventures started to
Private developers are banking that change the complexion of this portion
investment in the neighborhoods near of the North Side.
YSU will not only deliver long-term “We had a vision before the neigh-
profits, but help accelerate improve- borhood started to change,” relates
ments that would have a long-term Rod Coonce, who along with partner
benefit on blighted areas of the city. Jack Peterson, owns Dorian Books,
That’s especially evident in the Full Circle Florist and Music at Madi-
Wick Park neighborhood where reno- son. “I think a lot of the changes have
vations of century-old buildings and been internal,” that is, he clarifies,
the construction of a new, $6 million from those living and doing business
student-housing complex demon- in this neighborhood.
strate renewed confidence in this part Since then, the neighborhood has
Joe McCormick applies joint compound on the of the North Side. evolved into a pleasant, safe area of the Scott Jones tapes wallboard at The Flats at Wick
ceiling of a room in the first of four apartment “We believe this is a catalyst for city that is close to the cultural ameni- project. The $24 million development is taking
buildings to be built by US Campus Communities. development here,” says Dominic See WICK DISTRICT, page 30 shape in a once blighted neighborhood.

Business Improves, But New Projects Hard to Land


Development agencies say some nancing,” reports Don French, executive director of – made possible by federal stimulus dollars – could
Mahoning Valley Economic Development Corp. “So, bring an added boost to the economy.
companies want to expand but for small businesses, it’s still pretty tight.” MVEDC owns two industrial parks: one in North
can’t find financing they need. That could soon change, he says, as the repercus- Jackson, the other in Warren. French reports some
sions of two major announcements last month set in. inquiries on vacant buildings – in North Jackson,
By Dan O’Brien
First was V&M Star’s announcement that it would there are three – but notes companies remain reluc-

P rofessionals here who specialize in economic


development say businesses in their purview
are doing better and most look as if they’ll
hang on and survive.
A full-blown recovery is another matter entirely,
invest $670 million in its Youngstown operations
and create 400 to 500 temporary construction jobs
and another 350 permanent positions.
The second was the news that General Motors
Co.’s Lordstown complex would add a third shift
tant to pull the trigger. “There’s activity out there,
but it’s a challenge,” he relates, noting the unemploy-
ment rate in the region continues to rise.
The agency also works with banks that serve the
Valley and administers the U.S. Small Business Ad-
they say, as inquiries about new projects are at a – or another 1,200 jobs – in preparation for the ministration’s 504 Loan program. Last year, MVEDC
standstill despite the wave of good news that swept launch this summer of the Chevrolet Cruze. helped 40 companies with various projects. “We
the Mahoning Valley just weeks ago. “We’re hoping that once those projects get under have a number of deals in the works,” French says.
“There are a number of people and businesses way, there’ll be some spinoff effect,” French says. “I’m starting to see bigger numbers dollarwise.”
who want to do things, but they can’t find the fi- And, major infrastructure projects slated this spring See NEW PROJECTS, page 55
2 MidMARCH 2010 The Business Journal
The Business Journal MidMARCH 2010 3

Inside

15 Elton John: Here We Come!


Stephen Egry spent nearly 20 hours in line
to become the first person to buy tickets
for Elton John’s concert May 1 at the
Covelli Centre. Was your office like ours,
fingers poised to click as soon as ticket
sales began? Gail White tells our story.
Ryan Cvengros with the Verizon store at 439 Boardman Poland Road in Boardman holds a mini notebook and a Motorola Droid.

Linked Up with Wireless


Two out of every 3 people on the months of that year more than one in five American
homes, 22.7%, had only cellular phones – up 2.5%
planet now have mobile devices. from the last half of 2008. In addition, one in every
seven U.S. homes had a landline yet received all or
By George Nelson nearly all calls on wireless phones.
25-31 Focus on Youngstown State John D. Adams, regional spokesman for the cel-

H
YSU offers a plethora of free activities andheld communicators – cell phones, smart lular phone company Sprint Nextel Corp., puts the
for everyone from the very young to the phones, e-mail devices and tablet computers, total of wireless-only households even higher, 24%
young-at-heart who share a desire to among others – have insinuated themselves for last year, a trend he expects will continue.
learn something new. An in-depth story into everyday life. Even their proponents might “The global adoption of wireless technology
starts this edition’s editorial section that be surprised at the degree we rely on them – and has surpassed the adoption of virtually every other
spotlights the university. the extent they have supplanted more traditional technology,” he says. “Right now, four billion people
technologies. – that’s basically two out of every three people on
In just a generation, wireless devices have gone the planet – have a mobile device.” According to
from the province of high-level executives and sales Adams, the number of mobile phones in the world
professionals to being impossible to escape. Prelimi- exceeds the total number of televisions, personal
nary results of a 2009 survey for the National Cen- computers and cars.
ter of Health Statistics indicate that in the first six See MOBILE DEVICES, page 4

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41 In Search of Our Daily Bread


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the Mahoning Valley sampling the best
breads and offering their “last but not ������������������������
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4 MidMARCH 2010 The Business Journal

Mobile Devices: Linked Up with Wireless


From Page 3 itself rather than the house current, this providing in their homes before they give up their landlines.
“All kinds of people use wireless devices; they’ve access to phone service even if main power in the “People have to assess their own situation and what
become a staple of our businesses and our personal house is out. they are comfortable with, and decide if it makes
lives,” Adams says. “But one thing that pretty much As young people settle down and plant roots, sense,” she says.
all wireless users have in common is a need to do Romero notes, they will tend to go to a traditional AT&T prices its packages to make it more attrac-
things now,” whether responding, or reaching out phone line and “the reliability they have from having tive for people to retain their landline service, Evans
to a loved one, or responding to an e-mail while that connection.” says. The company also is integrating landline and
working offsite. Verizon doesn’t suggest that customers “cut the wireless technologies to work in tandem so that a
During the fourth quarter of 2009, AT&T Inc. cord” unless it makes sense, Merritt says. Pockets portable device could be used from afar to instruct a
gained 2.7 million wireless subscribers to reach of poor or no cellular reception remain because of home video recorder to record a television program,
85.1 million, says Chris Bauer, AT&T spokesman topography, zoning and other issues, and people or have a landline-based phone forward an incoming
for Ohio and Pennsylvania. need to think about how well their cell phones work call to more than one user.
Wireless has become AT&T’s “bread and butter,”
says Larry Evans, vice president and general manager
of AT&T’s Tri-State region, which includes Ohio,
and he doesn’t see that trend stopping. Most of that
growth comes from the expanded use of mobile
devices such as the iPhone for data, a result of in-
creased network speed, he said. “We do more data

than we do voice,” he says. “Our growth has been
around smart phones and around data.”
In fact, Bauer added, over the last three years,
wireless data traffic on AT&T’s network has grown
more than 5,000%.
Wireless careers, “for the most part,” see growth ®
quarter after quarter and year after year, remarks
Laura Merritt, pubic relations manager for Verizon
Wireless, which has more than 91 million wireless
customers as of late last year. That figure has grown
from 37.5 million customers at the end of 2003, and
from 72.1 million at the end of 2008. “Even though
one would think it would reach a saturation level,”
she says, “it still doesn’t seem to be necessarily the
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case.”
Data traffic has also grown significantly for Ve-
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rizon. During the first quarter of 2003, a mere 600
messages were sent or received; during the first
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quarter of 2009, that number was 127 billion, more
than double the 58 billion sent or received the pre- ��������������
vious year. During the fourth quarter of 2009, 162
billion messages were sent or received. Like AT&T’s
Bauer, Merritt observes that for many customers
voice service has become secondary. “It’s almost like �� ���� �� �����
a feature,” she observes. �� ����� �� ����������
Among younger customers in particular, Merritt
says, users of mobile devices value the ability to �� ��������� �� ������
engage in social networking. Social networking has
surpassed e-mail “in what people are doing on their
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phones,” she says. Were a survey conducted of recent
college graduates, she speculates, “I would just about
bet you the store that you would not find many
that have landline service.” Even if their dorm
rooms had landline service, they tend to ignore it
because family and friends have their cell phone �������������������������
numbers.
“I can tell you anecdotally you won’t find many ��������������
young people in their 20s who have gotten landline
service of their own accord,” she says.
The decline in landline use is an issue faced ����������������������
“across the industry,” says Joanette Romero, market ��������������
development manager for CenturyLink, formerly
Embarq. “We believe the future of our company is
in broadband services,” she says. “The future with
everyone will be a connection to broadband.” �������������������������
The other thing, she continues, is that landlines
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represent a safety factor: A 911 call over a landline
provides the dispatcher with an exact location,
even if the caller can’t speak. In addition, a tradi- � �����������������������
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tional phone is powered through the phone line


The Business Journal MidMARCH 2010 5

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6 MidMARCH 2010 The Business Journal
The Business Journal MidMARCH 2010 7

Does Science Conflict with Religion?


At YSU, Vatican astronomer defend the view of the universe as his
allies understood it with the geocen-
explains why religious fun- tric solar system. “That’s why Galileo
got into trouble.” And, the Vatican
damentalists are leery. astronomer reminded the planetarium
By Dennis LaRue audience, while the heliocentric view
of the solar system was widely taught

N
ot surprisingly, the Vatican – it was easier to perform astronomy
a s t ro n o m e r, B ro t h e r G u y calculations mathematically – by no
Consolmagno, sees no conflict means was heliocentrism an estab-
between science and religion. The lished theory.
Church often either led the way to Turning to the seeming conflict
scientific discoveries or encouraged between science and religion, Con-
them, he says. solmagno stated, “Fundamentalism
Indeed, Consolmagno reminded is based on a misunderstanding of
a packed planetarium audience at science. … Fundamentalists are not
Youngstown State University March 2 stupid people.” He credited them with
that science and Christianity have often being “brave” as they seek to reconcile
gone hand-in-hand. It has been only in accepted scientific theory with the
the last two centuries that the two have Bible. Hence in Kentucky one can visit
been in seeming conflict. the Museum of Creation Science that
It was at “the end of the Enlighten- shows early humans and dinosaurs
ment, in the early 19th century, that living at the same time.
we see the beginning of the myth of the Fundamentalists are prone to ac-
clash between science and religion,” cepting authority, in this case the Bible,
he said. as opposed to exploring and experi-
The mythology has grown that menting, he said. (So are any number
after Galileo stood before the Italian of scientists, he noted.)
Inquisition, the Vatican astronomer Both base their worldviews on their
said, science came to a halt in Catholic experiences.
Europe, that most scientific advances To discuss science with fundamen-
and discoveries occurred in Protestant talists, Consolmagno advised, one
England and Germany, maybe a few must:
in France. • “Know your history [of science].
Nothing could be further from the • “Know your audience.
Brother Guy Consolmagno, a member of the Society of Jesus, is the Vatican’s astronomer.
truth, he said. • “Know yourself.
The title of his talk, “God Under the discoveries in astronomy resulting from pired. There is no surviving record. “Science has been dominated by
Dome: (What do you say to the fun- the Vatican Observatory, established by He showed two slides with the white Western men,” Consolmagno
damentalists?)” chided both Christian Pope Leo XIII, who equipped it “with dust jackets of some 50 biographies observed, which “has limited what
fundamentalists who take the Bible as the best optical equipment anywhere.” of Galileo and his trial. Nowhere in gets studied.” And all too often scien-
the inerrant word of God and treat it It continues to this day with Consol- any of the works, he emphasized, tists, especially in horror movies, are
as science, and the “scientific funda- magno, who grew up in Detroit, study- can the author show what happened. portrayed as “possessing dangerous
mentalists,” such as biologist Richard ing the composition and formation of “Galileo remained a devout Catholic,” powers,” and hence evil.
Dawkins,” who mock the concept of a meteorites and asteroids. the Vatican astronomer said. “He was The Vatican astronomer noted that
deity in science in their advocacy of “a “There are a lot of meteorite types,” never convicted of heresy.” Regardless, both believers and nonbelievers have
mechanical universe.” he said, “and we have only a small Consolmagno said, “The Church was made major scientific and medical dis-
While he believes in God, Consol- number of samples.” He welcomes wrong to go after Galileo, whatever its coveries, that both have done “quality
magno, a brother in the Society of NASA’s efforts to send space probes to reasons were.” science.” On the flip side, both camps
Jesus, afterward allowed, “You’re never the asteroid belt and collect material Indeed, the Vatican, both cardinals have done their share of shoddy and
going to be able to use a Christian there. and popes, followed Galileo’s discov- inferior science.
God as a cause. God is not just one Of great interest to him is the com- eries just as they did, for example, of He sees no link between theists and
more law of nature.” As a scientist, position of meteorites. Most that fall a Jesuit priest, Christopher Scheiner, good science, atheists and good sci-
he acknowledges that nowhere in the to earth contain little if any iron, he “who was also observing sunspots the ence, theists and bad science or atheists
history of the universe can a supreme reports. And some contain material that same time as Galileo,” Consolmagno and bad science. “There is no relation
being or any deity be shown to be, or has been “heated and melted around pointed it. at all between religion and the quality
have been, a cause. stuff that never was. How did this hap- What got Galileo in trouble was a of science,” Consolmagno said.
He offered a list of famous scientists pen?” He would like to find out. “conflict between religion and poli- Science is subject to constant revi-
in history who were believers, to sug- Only 500 people in the world study tics,” Consolmagno stated. The Thirty sion and frequent updates, the Vatican
gest one can be a scientist and believe meteoretics, as he calls his science. Years War set Catholic Europe versus astronomer observed, as new informa-
in God. Consolmagno said his list Hindering his (and his colleagues’) Protestant Europe but it was more tion is learned or discovered. Science
proves only that many scientists be- efforts is the fact that most meteorites complicated than that with the pope texts go out of date two or three years
lieve in God, “including some modern that make it to earth are sold to the concerned about the power Spain held after they’re published. The Bible does
scientists. … curious; few make it to science labs for and not above encouraging Protestant not. Hence, “if you try to turn the Bible
“Scientists have bought too deeply proper study. forces to weaken Spanish Habsburg into a science text,” such a person
into the war between science and reli- Of Galileo’s appearance before the forces. is bound to find himself arguing the
gion,” he lamented. Inquisition, Consolmagno points out, “The pope had to show his bona unarguable, at least from a scientific
Consolmagno went down a litany of historians can only surmise what trans- fides,” Consolmagno explained, and perspective.
8 MidMARCH 2010 The Business Journal

Windsor House CEO John Masternick and his sister, Maria, a resident of Liberty Arms, welcome
guests March 11 to an open house. Standing with them is Jodi Mitchell, director of Liberty Arms.

��������������� Liberty Arms Opens


Write���������� $2 Million Expansion
By Jeremy Lydic
equipment and an in-house salon.
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T he calendar posted in the activity
room at Liberty Arms Assisted
Living Residence is packed
with events, such as bingo, volleyball
and movie night every Saturday. But
The dining area now has a private
room that can be reserved for resi-
dents’ families who come to visit, says
Liberty Arms director, Jodi Mitchell.
The room typically seats 12, but staff
���������������������������� for Maria Masternick, her favorite part
about living there is what she doesn’t
has managed to seat 24 when needed,
Mitchell says.
������������������������ have to do anymore.
“Laundry,” she says with a laugh.
Assisted living doesn’t mean giving
up the finer things of life, however;
Masternick is the sister of John residents can enjoy happy hour every
Masternick, CEO of Windsor House Friday at 3 p.m., when staff serve beer,
Inc., the parent company of Liberty wine and a drink of the week chosen
Arms. She says she’s made a lot of by activity director Sheila Parker.
friends at the residence and will have Apartments come fully furnished
a chance to meet more when it opens and feature amenities such as flat-
the doors to its expansion. screen televisions, Internet access, a
Liberty Arms welcomed office- microwave and small refrigerator, and
holders and the community to an two full bathrooms. Such amenities are
open house March 11 that showcased included to accommodate the needs of
������������������������ its $2 million addition. Along with
expanded dining and activity areas,
the baby boomer generation.
While the aging population doesn’t
������������������������������ the 13 new apartments bring Liberty necessarily create a sense of urgency

���������������������� Arms’ total to 54.


“The market now is geared much
in the industry to expand assisted
living centers and nursing homes,
more toward assisted living than nurs- there is a demand for better services,
ing homes,” John Masternick says. Masternick says.
“And that’s where we’re seeing most “In 50 years, we think we’ve seen
of the growth.” every change, but there’s always
What Masternick calls “hotel liv- another change or challenge coming
ing” features upscale accommodations down the road,” he says. “We have
and services such as laundry, cleaning, been working on conceptual designs
�������������������������������������������������������� concierge and transportation. Liberty for other facilities as well.”
��������������������������������������� Arms residents also have access to Liberty Arms employs some 28
�������������������������������� cable television and Internet service as staff members trained in first aid
well as a library stocked with books, and CPR. The addition was designed
������������������� music and movies. The residence con-
tains a common room with pool table
by Strollo Architects and built by
B&B Construction Inc., both of
and television, exercise room with Youngstown.
The Business Journal MidMARCH 2010 9

Youngstown in Recovery, Mayor Tells Chamber


Stopped chasing windmills, pipe
dreams, now pursuing windmill
components and pipe markets.
By Dennis LaRue

Y
oungtown has turned the corner, is well
on the way to recovery and could serve as
a demonstration city to other shrinking
industrial metropolises, Mayor Jay Williams told
the Regional Chamber March 12 at its annual “Good
Morning, Youngstown” breakfast.
“We’ve stopped chasing windmills and pipe
dreams,” the mayor declared, “and started pursu-
ing windmill components and pipe markets.” He
was referring to the region being on the verge of
manufacturing some of the parts used to generate
alternative clean energy and V&M Star announc-
ing it has committed $650 million to build the mill
used to produce pipe to extract natural gas from the
Marcellus Shale.
“We haven’t turned lead into gold,” Williams
said, but no longer do outsiders define Youngstown
by the problems that beset it “but by how we attack No longer do outsiders define Youngstown by the problems that beset it, “but by how we attack them,” Jay Williams tells chamber.
them.” “These are truly exciting times for the city,” Wil- in the “Future of Auto Communities Round Table:
Reinforcing Williams’ message were Chris McKee, liams began, and related what transpired the day be- Repositioning Land and Infrastructure for Economic
an organizer in the Mahoning Valley Organizing Col- fore in Washington, D.C., at the U.S. Department of and Environmental Opportunities.”
laborative, and Presley Gillespie, executive director Labor with members of the Obama Administration. The other three were Cleveland and Detroit and
of Youngstown Neighborhood Development Corp. Youngstown was one of four cities that participated See YOUNGSTOWN, page 10

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Overlooking a magnificent lake and wildlife setting

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10 MidMARCH 2010 The Business Journal

Youngstown: From Page 9

Flint, Mich.
The federal government seeks ways to help cities
resolve blight and recover economically by provid-
ing unspecified federal resources. Because it’s so
early in the process, no promises were made or
funding committed.
But Williams returned home confident that
Youngstown’s presentation (Gillespie also attended)
will lead by late spring or early summer to his city
getting some level of resources. The next meeting
of the round table will be in May.
Instrumental in writing the Youngstown 2010
plan, Williams noted that his city is one of the first to
recognize that it must plan how to shrink, not grow,
and reinvigorate neighborhoods in decline.
Youngstown can serve as a demonstration city
to others facing the same challenges, the mayor
said. Indeed, that was one reason Youngstown was
invited to Washington. That Youngstown has made
“the most productive use of [American Recovery
and Revitalization Act] stimulus funding,” as he
put it, was another.
Youngstown’s attack on blight, including the
demolition of houses beyond repair, its plans to
turn vacant land into small gardens and parks for
recreation, extending its resources to help instill an
entrepreneurial spirit among those who have lost
hope, caught Washington’s eye.
The federal government, long loath to provide
funds to overcome blight by razing vacant houses,
is giving a renewed scrutiny to that policy, Williams
���������������������������������������� reported.
And when Youngstown gets federal resources and
���������������� funding to continue as a demonstration city – Wil-
liams is confident it’s a matter of when, not if – “It
�������������� will be the cumulative effect of events, not luck, not
� because it’s Youngstown’s turn. It happened because
������������������������ we planned and we worked and we worked and we
�������� planned. ... To maintain [our] relevance, we must
stay on course.”
�������������������� The city’s school system and crime rate remain
issues, Williams allowed. “But we’re in the best
position we been in in 30 years.”
The decade of 2010-2020 “might be acknowl-
edged as the Youngstown renaissance,” the mayor
predicted and further obscure the memory of Black
Monday, Sept. 17, 1977.
McKee reviewed the mechanics of how to restore
neighborhoods to health – he called it “the principles
of community organizing – while Gillespie built on
��������������������������������������������������������������������������������������������������������������������������� how Youngstown Neighborhood Development Corp.
����������������������������������������������������������������������������������������������������������������������������
would work with the collaborative.
Gillespie reminded his audience how planting
gardens would not only restore pride in the affected

SWIM!
SWIM! PLAY!
PLAY! LEARN!
LEARN! From Swim Lessons
to Youth Sports Leagues,
neighborhoods but promote better diets and health-
ful living among the residents, especially children,
and help reverse childhood obesity and diabetes.
From Day Camps to Racquetball, YNDC will “measure outcomes, not inputs,” Gil-
The YMCA of Youngstown has lespie stated. The desired outcomes are “rising real
estate values, stronger families, increased pride.”
programs for every member
Such a reversal can’t be done on the cheap. “It
of the family. can’t be done with anything less than substantial
It Feels Good To Belong! resources,” he said, resources being not just money
but people committing their time and efforts to the
renaissance.
YOUNGSTOWN
D.D. & Velma Davis
CENTRAL
330-747-YMCA
CATCH THE BUZZ, the Business Journal Daily Buzz, that is.
FAMILY YMCA YMCA It’s our newscast, anchored by Stacia Erdos, that’s posted
McClurg Rd. Boardman
Champion St., Downtown www.youngstownymca.org every afternoon at BusinessJournalDaily.com.
The Business Journal MidMARCH 2010 11

Joy Cone Creams Its Competition


Manufacturer is the largest cones could be a profitable sideline to his grocery
business, his son explains.
to be a doctor. The next best thing, Albert decided,
would be for his son to become a lawyer. So, Joe
in the world, producing 2.5 George & Thomas Cone Co. – named after the applied to Harvard Law School, was accepted and
founder and his brother-in-law, Thomas J. Thomas, spent three weeks in class before dropping out. That
billion ice cream cones a year. who helped with the business – began operating decision didn’t sit well with his father – and proved
By Maraline Kubik shortly thereafter, delivering cones to soda fountains the boy had no common sense. Why else would
and lunch counters throughout Mercer County. someone drop out of Harvard Law School? Joe says,

A s a young boy, Joe George watched his father


struggle to build a successful business. When
a fire destroyed much of that business,
crippling the company and breaking his father’s
entrepreneurial spirit, George vowed that he would
(The cones were delivered on Saturdays, in large
metal drums that were exchanged and reused week
after week.)
“You wouldn’t be allowed to do that today,” Joe
George notes, because of the health and safety regu-
explaining how his father thought.
Soon thereafter, Joe George went to work
for Exxon in the New
England region. Af-
ter five years, two
See JOY CONE,
page 12
rebuild. lations since put in place. promotions and
Rebuild he did, far exceeding his father’s expec- Eventually, demand for George & Thomas Cone about to be pro-
tations and his own dreams. Today that company, Co. cones grew so much that Joe’s father began
a company that started when a young immigrant phasing out his grocery business. Soon, Joe
from Lebannon bought used equipment to bake ice says, baking ice cream cones became his
cream cones to supplement his fledgling grocery father’s only business. The ice cream cone
business, makes more cones than any other company “business grew substantially throughout the
in the world. 1930s because of Isaly’s,” Joe says.
Joy Cone Co., based in Hermitage, Pa., supplies George & Thomas Cone Co. was the sole
the giants in the ice cream business – Dairy Queen supplier of ice cream cones to Isaly’s and its
and McDonald’s – as well as the smaller ice cream growth paralelled the dairy store chain’s. As
store chains, mom-and-pop shops, grocers and a result, the cone company widened its serv-
supermarket chains with a complete line of cake ice area, delivering ice cream cones to Isaly
cones, sugar cones, waffle cones and waffle bowls stores and other customers throughout west-
sold under the Joy Cone brand ern Pennsylvania, eastern
and countless private-label and Ohio and New York – the
store brands. ������� area between Cleveland,
The story begins in 1914,
the year Joe’s father, Albert
� ��� Pittsburgh and Buffalo,
Joe George says.
George, came to the United While Joe and his sib-
States. He was 18 years old and Sponsored
lings grew up in the family
had a third-grade education. He by: business, his father made
could read, but couldn’t write, ComDoc it very clear that he had
his son recalls, but Albert was other plans for for at least
bright and had the drive to suc- one of his sons.
ceed. By 1918 he was running a small grocery store. “He said I had book smarts but no common
That’s when another Lebanese immigrant proposed sense,” Joe George explains. So, Albert decided
he go into the ice cream cone business. If Albert that Joe should become a doctor. In his family,
bought the baking equipment, the other man would children pursued the careers their father chose
operate it, says Joe George, chairman and CEO. for them.
Ice cream cones had been invented a decade Joe spent a year at Harvard Medical School
earlier during the World’s Fair in St. Louis and before convincing his father that he didn’t want
were growing in popularity at the lunch counters in
dairy stores, drug stores and grocery stores across Production administrator Tyler Tupper shows some of the
the country. So, Albert thought baking ice cream ice cream cones made at the Hermitage, Pa., factory.
12 MidMARCH 2010 The Business Journal

Joy Cone: Made in Valley


From Page 11
moted – and transferred – again, it became clear that
as long as he was with Exxon, Joe was not coming
home.
That did not make his mother happy. She wanted
her family together. So, Joe continues, “she talked
to my father and convinced him to let me take over
the company.”
By then, the ice cream cone manufacturer had
suffered a crippling fire and lost much of its busi-
ness to competitors. Joe’s father had lost his driving
ambition and sales had stagnated. The company
“was almost done,” Joe George recalls.
He and his brother, Mike, took over in February
1964, determined to rebuild what had been lost. In
April – just two months after Joe and Mike assumed
leadership of the company – another fire resulted
in some $200,000 in damages at George & Thomas
Cone Co.’s factory on South Irvine Avenue in Sha-
ron. “It was a total loss. I didn’t know if we could
survive,” Joe George laments, pointing to a framed
front-page newspaper article that details the devasta-
tion hanging on the wall in his office.
Not willing to give up, the brothers bought
the old Deneen Dairy property in Hermitage. Joe
moved into the house with his family and they set
up cone-baking operations in the dairy plant. By
September, the George & Thomas Cone Co. was Jessica Shingledecker is a packer at the Hermitage factory, where workers make cones for Dairy Queen, McDonald’s and Handel’s.
back in business. and today supplies “90% of all their cones.” grocery chains’ private labels.
Sales were dismal but, he says, “We worked hard. “Since 1980, customers of Dairy Queen have been The range of products is vast with numerous
We worked smart. And we stayed with it.” Credit- enjoying our delicious soft serve in cones provided sizes, designs and colors of cake cones, some with
ing a dedicated work force, Joe says, “We focused by Joy Cone,” reports Roger Hubbard, chief supply flat bottoms, some with pointed bottoms, sugar
on doing it better than our competition, providing chain officer of Unified Supply Chain Inc., a subsid- cones, waffle cones and waffle bowls. “The market
competitive pricing with the best quality product iary of International Dairy Queen Inc. drives the diversity,” says David George, company
and the best service.” “Joy Cone is the largest manufacturer of ice president, chief operating officer and Joe’s son.
Two years later, the trickle of sales the company cream cones in the U.S.,” Hubbard continues. “As The market for ice cream cones is flat, so the only
had closed in the brothers’ first year at the helm had such, they have national and international reach way for Joy Cone to continue to grow is to continue
doubled, Joe recalls. A year later, they doubled again. for over 4,100 Dairy Queen locations throughout to increase its market share, or come out with new
That’s when he knew George & Thomas Cone Co. North America that use their cones. Their quality products, David George says. While the introduction
had a fighting chance. and service is next to none,” he stresses. of products such as the waffle cone and waffle bowl
As sales continued to tick up and new customers After winning the Dairy Queen business, Joy has resulted in “some canibilization [of existing
were added, Joe says he started to hear from them Cone pursued other giants in both the food service products], it has helped [boost] the sale of ice cream,
that they couldn’t easily and grocery industries. at least at the retail level,” he observes, resulting in
find contact information “Joy Cone has been a supplier to McDonald’s “Joy Cone has been a an increase in net sales at Joy Cone.
for the cone company. since 1988 and serves nearly all our 14,000 supplier to McDonald’s At present, 55% of the cone manufacturer’s busi-
At the time, George & since 1988 and serves ness is retail, 45% is food service. Customers are
Thomas Cone Co. made U.S. restaurants,” reports Ashlee Yingling, a nearly all our 14,000 U.S. located throughout the United States and Canada,
two different products: spokeswoman for McDonald’s U.S.A. restaurants,” reports Ash- David George reports, along with a few in Mexico
High Top cones and High lee Yingling, spokeswom- and the Carribean.
Joy cones. Customers identified the company with an for McDonald’s U.S.A. Because ice cream cones are so bulky to ship,
names of the cones they bought, Joe George ex- The cone company also serves regional chains frieght is extremely expensive. “That’s why there’s
plains. such as Bruster’s Real Ice Cream and Handel’s. no competition [in the ice cream cone business]
To eliminate the confusion, he says, “I wanted a “We use Joy cones in all Handel’s locations – there from Europe,” Joe says. As Joy Cone’s business in
brand name that covered the line.” They settled on will be 34 by the end of this summer,” says Jody the western United States and Mexico grew, and
“Joy” and their company became Joy Cone Co. Nerone, marketing and franchising liaison for the shipping costs began taking a bigger bite out of the
By 1974, the year Joe’s dad died, the company Candfield-based company. company’s profits, a second manufacturing plant that
was bigger than it had ever been but still only a frac- Handel’s has been using cake cones, sugar cones, could serve those customers became a necessity.
tion of what it is today. Sales had leveled off and Joe waffle cones and waffle bowls from Joy Cone for at Joy Cone opened its second manufacturing plant
realized that to grow, his company needed a piece least 10 years, Nerone elaborates. They are private- in 2000 in Flagstaff, Ariz. That plant employs 125.
of a bigger market. label products produced especially for Handel’s, she The plant in Hermitage employs 400, including
So he decided to pursue an industry giant. says. “We like them because we barely have any three of Joe’s children – David, Sharon and Aaron
“Dairy Queen had the potential to be our Isaly’s,” breakage. Plus, they are local so our distributor picks – and a nephew, Joe White. Joe’s brothers left the
he says, recalling how, in the company’s early days, the cones up from their plant and we ship them to company, one in 1971 and one in 1992, to pursue
growth was fueled by the rapid expansion of the all of our stores.” other interests.
dairy store chain. Joy Cone also sells its cones in consumer-sized In the early 1990s, the company introduced an
Dairy Queen is demanding, mandating suppliers packages in the stores of most grocery chains employee stock ownership program giving employ-
provide three different size cones that meet stringent – Kroger, Giant Eagle and a slew of others. In many ees a 40% stake in the business. Employees are also
standards and specifications regarding quality and cases, Joe says, the cone company sells Joy cones offered flexible schedules that allow them to work
design. Joy Cone met all of DQ’s demands, Joe says, next to the store brands that it produces under the around spouses’ and children’s schedules, doctors’
The Business Journal MidMARCH 2010 2/12/10
116760.BizChecking.AD.12.09 12:45 PM Page 1 13

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Joe George is the chairman and CEO of Joy Cone Co. Business Checking: Three Great Options 2

appointments and special events. Some part-time


employees, Joe George notes, split eight-hour shifts.
“They understand that the plant has to run,” he says, � Free Business Checking 3 – Great for small businesses with low-to-moderate
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Joy Cone Co. produces 2.5 billion cones a year,
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Number of Employees: 525 4


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Retailers: Most supermarkets, grocery and con- opening. Qualifications: This offer valid on one new primary Seven Seventeen business checking account and on a primary personal checking account. The
business checking account can be opened without a personal checking account to qualify for the Business Checking incentive. You must sign up for eStatements
venience stores. (online statements) OR currently have eStatements on your personal and/or business savings account. You must have a valid email address and Seven Seventeen
Food Service: Dairy Queen, McDonald’s, Bruster’s must be informed of any changes to your email address. Requirements for the $100: An initial deposit of $500 or more of new money (defined as funds
not currently on deposit at Seven Seventeen Credit Union) must be made into the business checking account and 10 monetary transactions must be performed
Real Ice Cream and Handel’s, among many oth- within the first 90 days. Monetary transactions include writing a check, making a deposit or withdrawal, paying a bill online, having a payroll deposit or ACH
ers. deposit, using CALL24 to transfer funds, using an ATM to make a deposit or withdrawal, or having automatic loan payments made from your checking account
(excludes fee and dividend postings). Requirements for the $55: A business checking account must be opened on the same day that the personal checking
Geographic Area Served: United States, Canada, account is opened. The initial $25 deposit and for new checking accounts other than The edgeSM, a single direct deposit of at least $200.00 per month from
Mexico and the Carribean. payroll, Social Security, or pension into your new checking account is required to receive bonus. (The edgeSM checking was developed for members who are
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Source: Joe George
14 MidMARCH 2010 The Business Journal

The Valley’s Business Matters


25 East Boardman Street, Suite 306
P.O. Box 714, Youngstown, Ohio 44501-0714
Telephone 330 744 5023
Fax 330 744 5838 • 330 744 0634
Email: info@business-journal.com
Web site: BusinessJournalDaily.com

Publisher Andrea Wood


Assistant Publisher Eileen Lovell
Copy Editor Dennis LaRue
Page Editor Maraline Kubik
Daily Buzz Anchor Stacia Erdos
Videographers Jeremy Lydic
Tony Marr
Mike Moliterno
Senior Reporters Dan O’Brien
George Nelson
Jeremy Lydic
Columnists Monnie Ryan
Lou Zona

Journal Opinion
Photographer Tony Mancino
Rate Comparisons Cara J. McClure
Sales Manager Janet O’Malley
Account Executives Gail S. White
Dan Gonder
Art Director/ Fred Sipe

The Government We Deserve


Webmaster

26
Americans delight in advocating small govern- and taxi drivers); that couples be licensed to marry;
ment while looking to government to ensure, if not that private businesses get low-interest and guaran-
provide (Take a breath): teed loans; that endangered industries be accorded
Police and fire protection; safe and well-main- protection from unfair foreign competition; that
tained streets and bridges, railroads, canals, ports employees work in safe conditions; that those who
and air travel; national and state parks and road- lose their jobs through no fault of their own receive
T he Business Journal is published semi- side rest stops; that the motor vehicles we drive unemployment insurance; and that we are defended
monthly (twice a month) in Youngstown, Ohio. and ride in are safe; that the water we drink and from foreign enemies.
Copyright 2010 by Youngstown Publishing Co. the air we breathe are reasonably uncontaminated; We also ask government to provide a system of
that the food we eat and the medicines we take are justice.
All rights reserved. Reproduction or use, with- safe; that waste sites comply with environmental The list is incomplete but our point is that Ameri-
out written permission, of editorial or graphic regulations; that we get a gallon of gasoline when cans ask and expect a lot from their governments.
content in any manner is prohibited. the pump registers a gallon has gone into our car, Then we gripe about paying the taxes that allow it
and that the butcher has delivered a pound of beef to provide the many services.
Average Issue Readership: 45,000
when his scale registers a pound; that deeds to Because the press does a good job of uncovering
Mail Subscription Rates: $42 for 12 months; property are recorded; that our financial system is and reporting corruption, dysfunction and wasteful
$77 for 24 months; $96 for 36 months. sound; that our qualifying elderly have pensions spending in government, all too many Americans
Back Issues: If available, $4.75 apiece and access to affordable medical care; that minors have the impression this is the rule, not the excep-
prepaid (mailed); $3.25 apiece prepaid lack access to tobacco and alcohol; that our build- tion. Rather than step back a moment and appreciate
(picked up at our office). ings (both residential and commercial) meet code how well government delivers services despite the
(and the elevators, too); that we are not exploited many handicaps the citizenry imposes, many Ameri-
Submission Policy: News articles and photographs
by unscrupulous manipulators of stocks, bonds and cans prefer to believe most of their taxes go to waste
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insurance policies; that lenders can’t practice usury; and fraud. And Americans fail to appreciate the cost
All submissions become the editorial property of The that our children receive a quality education (and of government continues to rise. Those who serve
Business Journal. Submissions may be edited and special classes for children in need of them) and that the public deserve compensation that reflects the
may be published or re-used in any medium including loans be extended so students can attend college; education they received and the conditions under
Business Journal television and radio reports and the that the doctors and dentists who treat us, the public which they work. The cost of the penitentiary system
Daily Business Journal Online. school teachers who provide instruction, and the alone, which houses more convicted of narcotics of-
Locally owned by the accountants who prepare the financial documents fenses than any other crime, exceeds what we pay
we rely on are licensed to do so (not to mention the for public schools.
Youngstown Publishing Co. licenses required of barbers, beauticians, plumbers We have the government we deserve.
The Business Journal MidMARCH 2010 15

BY LOUIS A. ZONA

Impressions
Leaving a Bad Taste
Mediocrity in our pop “How beautiful your dress is!” he
culture? No respect told her. After he left, she confided
that never had she been so insulted
for high culture. by a compliment.
She vowed to never again wear that

I
once knew a fellow, Jim, the most dress – it’s probably still hanging on
wonderful guy you’d ever want to the rack at a Salvation Army store.
meet. Jim had only one problem: If Jim deemed any article of
his wife – based on her very own style, clothing “beautiful,” I dare say that
and clearly one she invented – made even Otis Campbell, the town drunk in
all his clothes. Mayberry, would
Jim could stop As I look at the clothing many think twice about
traffic with his gold wearing it.
Nehru-like jack- celebrities choose to wear on the Yo u c a n ’ t
ets, oddly shaped late-night talk shows, I’ve come help but wonder
plaid trousers and to realize lack of taste is an afflic- why some peo-
ketchup-and-mus- tion as prevalent among the rich ple are blessed
tard colored shirts. with outstanding
In short (and his and famous as the rest of us. taste while oth-
trousers were al- ers, like my good
ways too short), Jim was a sartorial friend Jim, seem to have none at all.
mess. I show my age, no doubt, when I
So bad was his (and his wife’s) taste state that our society suffers from an
that for many of us, despite our affec- epidemic of bad taste. I recently was

Co mmitted to You
tion for him, Jim set the base-metal introduced to an interior design-
standard for bad taste in clothing. I er whose philosophy is that every color
got the biggest laugh the day Jim en- goes with every other color. Were this
tered The Butler and complimented true, why do we need her – and to pay
one of the women who volunteer her as well – to select a color scheme?
in our office. See ZONA, page 16

BY GAIL WHITE

Commentary
Elton John: Here We Come
An education is a solid investment in your future providing a lifetime of return. That’s why
Business Journal the paper to the printer.
There is a certain frenzied feeling in the Thiel Commitment includes:
computers click on the air on production Fridays.
On this production Friday, March
�� An affordable, high-quality education �� A ninth-semester tuition waiver for
to join ticket rush. 12, there was a different kind of frenzy �� Programs that can be completed in qualifying students who study abroad
in the air. four years or intern—valuable experiences that

I
t was 10 a.m. on a production “Is everybody on?” publisher,
�� Guidance for “undecided” majors set you apart when looking for your
Friday. Andrea Wood bellowed over the inter-
Production Fridays are always office pager. �� Career services for life first job!
hectic at The Business Journal. Assistant publisher Eileen Lovell
The reporters are busy putting responded, “We’re ready.” Discover the Thiel Commitment today!
the finishing touches on their stories Reporters, editors, salespeople, For more information: www.thiel.edu/commitment
while still covering the day’s break- the production crew sat poised at

Apply Today!
ing news. their computers. Having logged on
The sales people are busy getting to Ticketmaster, their index fingers THIEL COLLEGE
final approvals from advertisers. And feverishly waited to hit the “Find 75 College Ave. � Greenville, Pa.
the production department is in full Tickets” button. 800-24-THIEL � www.thiel.edu
swing, laying out pages and sending See WHITE, page 16
16 MidMARCH 2010 The Business Journal

Zona: Leaving a Bad Taste


From Page 15 to a party. ald a chance, they’d immediately museums, attended the symphony
According to her philosophy, it’s im- Why would anyone wear ripped recognize the mediocrity of today’s and serious live theater (beyond the
possible to make a bad color choice. jeans and a worn-out T-shirt on The popular music. yearly or occasional field trips), if
I’ve seen her work and she certainly Tonight Show? Is it me or has our And call me naïve, but if young their teachers assigned them classic
is true to her theory of color. Me? I get collective taste in everything hit a new people saw their parents, teachers and literature, their lives and our culture
a headache when I visit many of the low? I watch television and hear the role models taking pride in their ap- would reap long-term benefits.
rooms she has decorated. fuss over the talent of a group called pearances or otherwise making deci- For whatever reason, high culture
On the other hand, to those who the Black-Eyed Peas. I’ve heard them sions based upon classic good taste, in our society is mocked. To be cul-
share her belief that anything goes, she and am convinced that their music is we would all be richer for it. turally educated is to be deemed an
is a great interior designer. For sure, nothing special. The solution in part rests with elitist, and we suffer for it.
my colorblind friend Bob might also So I was amazed when the winners our commitment to education. Not We need to create an environment
appreciate her. So we are left with the at the most recent Grammy Awards just what children learn in school in this country where what makes our
realization that some believe that taste were presented. After listening to but throughout our culture. If our species noble is as commonplace as
is merely a matter of taste. some of that stuff, I can’t help but society, and not just a small segment, Nascar racing. Only then will good
A 17th century English scientist, believe that American popular music valued high culture, we would not taste in every facet of life be regarded
John Ray, expressed it best, “An ass now verges on predictable amateur- suffer from widespread mediocre as normal and not an exception wor-
is beautiful to an ass and a pig is ism. popular music, mindless television, a thy of comment.
beautiful to a pig.” True as far as that Among those turning over in their poorly dressed citizenry and a wide-
goes. But most of us realize there is a graves that night were Richard Rodg- spread acceptance of “average is good The author, Louis A. Zona, is executive direc-
difference between a beautiful object ers, Lorenz Hart, Oscar Hammerstein enough.” tor and chief curator of The Butler Institute
and an ugly one. While a lump of coal II, Frederick Loewe and Alan Jay If children regularly visited art of American Art.
could be visually interesting, I would Lerner, Sammy Cahn and Jimmy Van
rather look at a flower.
As I look at the clothing many
Heusen, Johnny Mercer, Hoagy Car-
michael, Irving Berlin, Cole Porter and
White: Elton John
celebrities choose to wear on the late- George and Ira Gershwin. From Page 15 But the fact that he is coming here,
night talk shows, I’ve come to realize Just before I switched the channel, “Refresh. Stand by for show time,” to Youngstown, makes it all the more
that lack of taste is an affliction as I saw Tony Bennett sitting in the front came the command. “Let’s go!” thrilling.
prevalent among the rich and famous row and could only imagine what he At the stroke of 10, the moment Certainly, a star of his magnitude
as the rest of us. Like everybody else, I was thinking. ticket sales opened, the mayhem does not need to perform in a 7,000-
wear my T-shirts and jeans at home; If young Americans would give the began. seat venue – as evidenced by a 30
but you’ll never see me wearing them music of the Gershwins or Porter as The intercom went crazy as ev- minute sellout. It is a great tribute
to church, a white-linen restaurant or sung by Frank Sinatra or Ella Fitzger- eryone shouted to him to be open
status updates.
“ I c a n ’t g e t
Meeting in the hallway, everyone to such a concert.
And mega-kudos
any!” became involved in ticket jock- to the Covelli Cen-
����������������������� “It says they’re eying, determining who would tre promoters. This
all sold out!”
“ Tr y ‘ A n y
use whose tickets, although no would have never
happened a few
one really cared which ones they years ago.
������������������������������������������ Price’!”
For three fran- ended up with – just as long as This will be a
���������� tic minutes chaos they were going. night to remember
�� ��������������������������������������������������������������� reigned in the of- – not only for the
fice. ticket holders of
�� ��������������������������������������� Then finally, “I got six! I got six! this event, but for every restaurant,
� ������������������������������������� But they’re the most expensive ones. nightclub and hotel in the county.
�� ������������������������� Should I buy them?” The Mahoning Valley knows how
“YES!” to buckle down and smile during
�� ���������������� There was no need for the intercom hard times.
to hear the whoops and hollers of ev- When the Rocket Man hits
�� ������������� ery employee. We were not going to Youngstown, we will show how we
miss the biggest name ever to perform celebrate the good times. Elton John
at the Covelli Centre. will “Feel the Love Tonight” from
By the time the chaos ended, our every rusty steel corner of our Mahon-
office had scored nine tickets. Meet- ing Valley.
���������������

�������� ing in the hallway, everyone became In the meantime, we will do what
��������
involved in ticket jockeying, deter- we do best. ...
mining who would use whose tickets, “Time to get back to work!” the
although no one really cared which publisher announces. “It’s 11:10
������������ ones they ended up with – just as long and we haven’t done one thing all
����������� as they were going. morning. We have a paper to send
������������������������ Talk turned to dinner plans before to press.”
the show and even doing something Everyone laughed.
����������������������
afterward. (I’m sure by the time May 1 Elton John. Here we come!
������������������� arrives, renting a limo will have been
����������������� discussed.) The author, Gail White, is an account execu-
�� Love him or hate him, Elton John tive. She, too, joined the Elton John mayhem,
�������� is one of the top entertainers of our
����������� furiously writing a column on “production
��������� time. He is reason enough to be ex- Friday” about our ticket chase to replace the
cited about a concert. one that was to appear on this page.
The Business Journal MidMARCH 2010 17

�����
YOUNGSTOWN - WARREN

Regional Chamber Report


Truth About Our Region ��������
����������
Boots on the ground risburg to discuss a need in the Pitts-
burgh area, phone calls are immedi-
boost Ohio and Pa. ately returned with the initial question ��������������������
���������������������������������
By Eric Planey being, “Can you score me tickets for
����������������������
the Penguins?” But the second ques-
Regional Chamber Vice President, tion is, “What can I do to help you
International Business Attraction

�������������������������
and the Allegheny Conference out?”

W hen I
heard
t h e
That’s impressive.
But upon further reflection, I really
have nothing to be jealous of. In fact,

�������������������
Cleveland given recent events, I have nothing
Foundation but pride in what the Regional Cham-
had donated $1 ber and the Valley have been able to
million to Team accomplish with limited resources.
NEO to foster Furthermore, we have neighbors to
��������� �� ������ ��������� ��� �� ���������������
international the northwest and southeast that
����� ��� ���� ����� ��� �������� ��� �� �������� ���� ����� ����� ����
b u s i n e s s understand the concept of regionaliza-
������������ ������� ��� ����������� �������������������������������������
development in northeastern Ohio, tion. Therefore, that $1 million given
��� ��������� �� ��������� ������������� �������������������������������������
my initial reaction was it’s good to Team NEO benefits us.
���� ����� ��� ������ ��� ���� ����� ����� ����������� ��� �� ��������� ���� ��������
to know others One of the first
��������� ��������� ���� ��������� ����� ������������� ���� ����������� �����
in the area truly actions Team NEO
understand why it’s
With our ongoing philosophy at took was to hire a ����� ��������� ����������� ���� ����� ��� ��������� ��� ���� ������ ����� ���������
������ �������� ����� ���� ����������� ������������� ���� ����������������
important to foster the Regional Chamber of foster- highly regarded
�������������������� ����������������������������������
a global footprint ing regional development, all of consulting firm
������������������������������������ ���������������������������������������
t o a d v a n c e t h e the area’s resources can lead to based in Germany
������������������������������������ ��� ���� ������ �������� ������ �������
economies of the to be the lead for
area. greater returns. European busi-
����������� ���� ������ ����� ���������� ���������
�������������������������������������� ������ ����������� ������� ��� ������
No, wait. What ness attraction.
������������������������������������ ��� ���� ��������� ����� ����� ����� ������
I just said is not true. My first reaction That is the right concept – having
������� ���� ������ ���������� ������ ������ ������� ���� ��������������
was actually one of pure unbridled boots on the ground to assist the area.
�������������������������������������� ���������� ������������ ��������
jealousy – $1 million! I imagined what And when I met with the consultants
����� ��� ���� ����� ���� ��� ������������� ������� ���� �������� ���������� �����
we could do at the Regional Chamber and demonstrated our excellence in
������ ��������� ���� ��������� ����� ��������������������������������������
if we had $1 million to invest in inter- areas such as metals/advanced mate-
������ ������������ ������ ��������� �� ���� ����� �� ������� ����� ������ �������
national business attraction. rials and B2B software development,
���������������� ���������������������������������������
First, I would set up the depart- they felt they would be able to create
����������������������������������� ������������������
ment similar to the analysts division the links we need.
��� ��� ���� ���������� ��� ������������ �� ��������� ��������� ����� ��������
for the CIA, having real-world ex- Likewise, Neotec in Kent has re-
���������� ������� ������������� ������ ������ ������� ��� ����������� ���� ������
perienced people on desks in Asia, tained a business attraction consultant
������ ��������� ���������� ����� �� ���� ���������� ��������� ���� ����� ������
Europe and Latin America. Instead, I based in Belgium, and the Regional
������������ ��� ������ ��� ����� ����� �������� �������� ���� �����������
have an intern starting soon who will Chamber has seen leads generated
����������������������������������� �������� ��� ������ �������� ��� �����
be so overworked he won’t have any as a result.
�������������������������������������� ���������� ���� ��� ����� ������� ��������
time to pick up my dry cleaning and The Allegheny Conference has also
�������������������������������������� ���� �������� ������ ���� ����� ���
polish my Pontiac. What’s the point embraced the idea of regionalization.
����� �� ������ ��������� ������� �������� ������ ��������� ����� ������� ����
of having an intern if he can’t cover It’s the conference that has staff at the
���� ����� ����������� ��� ���� ������ �����������������������������������
the essentials? head of the Cleveland-Youngstown-
������������������������������������� ��������
Likewise, in January, the Regional Pittsburgh Tech Belt, the initiative that
������������� ��� ����� ��������� ��������� ����� ������� ���������
Chamber’s Tom Humphries, Walt covers 7.2 million people from Akron
���� ��������� ������� ����������� ���� �������������������������������������
Good and I traveled to Pittsburgh to to Warren to Sharon, Pa. Initiatives
������������������������������������ �������������������������������������
meet with the Allegheny Conference, from procuring Department of Energy
��������� ��������� ���� ����� ���� ����� ������������������������������������
the primary economic development funding to collaborating between the
����������������������������������������� ���� ��� ��� ������ ������ ���� ��� ����
agency for the Pittsburgh area. The massive health-care sectors in the re-
�������������� ����� ����� ���������� ���������������������������������������
conference has opened its doors and gion are all beginning to take form.
������������������������������������ ������� ��������� ������� ��� ��� ���� �����
development ideas to the Regional And with the buzz that is being
���� ����� ������������ ����� �� ������ ���������� ����������� ��� �� ������
Chamber. So when would I be jeal- generated from news that the Marcel-
��������� ����� ������ ����������������� ��������� ���� ��� ��������� ������� ���
ous? Its members told us that each of lus Shale field is for real, our relation-
����� ������� �������� �� ������������� �������������
Pittsburgh’s Fortune 500 CEOs must ship will get only stronger. With our
take an active role in the conference’s ongoing philosophy at the Regional
goals for development. Chamber of fostering regional devel- ��������������� �� ������������������
This means when people of such opment, all of the area’s resources can
firepower call Washington or Har- lead to greater returns.
18 MidMARCH 2010 The Business Journal

���������
�����������������
March 12,
2010 Interest Rates

mRi
CERTIFICATES OF DEPOSIT PASSBOOK
STATEMENT
FINANCIAL INSTITUTION ANNUAL
SAVINGS
TERM PERCENTAGE YIELD,
2-Week Trend APY*

CF BANK (formerly Central Federal S&L) 1 Year 1.50 — .10/


Wellsville 24 Mos. 2.00  N.A.

CHARTER ONE BANK 12 Mos. .40 — N.A./


5 Year 2.15 — .05

CONSUMERS NATIONAL BANK 12 Mos. .55 — .10/


Salem 4 Year 2.50 — .18

CORTLAND BANKS 1 Year .70  .15/


Cortland 5 Year 3.00  .25
Macchione • Richardson • Insurance E.S.B. BANK 1 Year .60  .30/
2.00 
���������������������
120 West Liberty Street Ellwood City, Pa. 4 Year .30

������������������ FARMERS NATIONAL BANK 1 Year .85 — .10/


Girard, Ohio 44420
������������
Canfield 4 Year 1.90 — .25

FIRST MERIT BANK 1 Year .35 — N.A./


New Castle, Pa. 2 Year .90  .05
�����������������������������������
FIRST NATIONAL BANK OF PA. 1 Year .50 — N.A./
Hermitage, Pa. 5 Year 2.25 — .10

1ST NATIONAL COMMUNITY BANK 1 Year .80  .20/


East Liverpool 37 Mos. 2.22  .40

����
FIRST PLACE BANK 6 Mos. .45 — .25/
Boardman 12 Mos. .80 — .25

HOME FEDERAL 1 Year 1.00 — .50/


Niles 3 Year 1.61 — .60
�������������������
1.10 
HOME SAVINGS 12 Mos. Minimum $500 .35/
���������������� Youngstown 5 Year 2.60  .35
Minimum $500
����������������������
��������������������� HUNTINGTON BANK 1 Year .94 — N.A./
Youngstown 4 Year 2.75  N.A.
������������������������������
KEYBANK 1 Year .20 — N.A./
�������� Youngstown 3 Year 1.10 — .45
�������������� 5 Year 2.10 —
����������������� MIDDLEFIELD BANKING COMPANY 1 Year 1.00 — .35/
����������������������� Cortland 13 Mos. 1.26 — .65
������������������������ 2 Year 1.76 —

PNC BANK 1 Year .60 — N.A./


�������� Youngstown 48 Mos. 1.25 — N.A.
������������������
PNC BANK 1 Year .60 — N.A./
�������������� Conneaut Lake, Pa. 5 Year 1.45  .05
��������������
US BANK (formerly Firstar Bank) 1 Year .25  N.A./
Boardman 59 Mos. 3.25  .10
������������������������
����������������������������� *Annual Percentage Yield Arrows tell whether rates rose or fell since last issue. Dashes indicate “unchanged.”
������������������������ Every effort is made to ensure the accuracy of The Business Journal compilations. Rates are subject to change without notice and should be
confirmed with the individual financial institution before entering into transactions. ©2010 Youngstown Publishing Co. All rights reserved.
The Business Journal MidMARCH 2010 19

The staff at the Youngstown office celebrates the award. Front row, from left: John Cournan, Karen Ramponi, Kelcie Witmer, Dannielle Slaven, Caryl Clymer, Erika Carter, Stefanie Platton. Back Row: Dan
Cohen, Greg Gett, John Donchess, Rick Schafer and Phil Dennison. Second row: John Desmond, Jim Thomas, Zach Underhill, Greg Sinchak, Brian Mellott, Brian Himes, Brian Commons, Nicole Ferraro,
Anderson, Jim Hamilton, Nicole Ramson, Chris Means, Shari Tuttle, Cindy Wollet, April Beck, Eileen Ralph Meacham, Terri Sanata, Debbie Liggett, Joyce Doyle, Collette Gontkovsky and Justin Kuhn.

Packer Thomas ‘Best Employer’ 3rd Year in Row


By Dennis LaRue This year’s rankings are still being the warmer months, the firm holds through various medical screenings

F or the third consecutive year,


the Ohio Society of Human
Resource Management has
named Packer Thomas, a public
accounting firm based in Youngstown,
computed and won’t be released until
April, says Maribeth Noble, human re-
sources manager at Packer Thomas.
Work at an accounting firm is
demanding, especially during tax
ice cream socials.
Besides catered meals, gourmet
coffee is available. Flex-time and
a Section 125 cafeteria plan where
employees choose
“to those who want them,” Meacham
points out. Results are sent to the
employees’ homes.
“We have a comprehensive benefits
package,” he adds,
one of the “Best Employers in season, says Ralph T. Meacham, their fringe ben- Senior management strives to one that includes
Ohio.” chief financial officer and director efits and pay for “life insurance and
Last year Packer Thomas ranked of operations. Senior management them with pre- sustain an environment that rec- long-term disabil-
third in Ohio among companies with strives to sustain an environment that tax dollars also ognizes just how hard the staff of ity insurance.”
15 to 249 employees, reports Best recognizes just how hard the staff of help keep morale nearly 60, including 24 certified CPAs can do
Employers, Harrisburg, Pa., on its nearly 60, including 24 certified pub- high, Meacham public accountants, works. much of the work
Web site, BestEmployersOh.com. The lic accountants, works. says. at home that they
best companies are divided into three “We bring in perks like catered The cafeteria perform in Packer
categories, 10 per category, based on breakfasts and lunches [during tax plan can cover dental and eye care Thomas’ offices in Youngstown and
the number of employees, 15 to 249, season],” Meacham notes. Not every excluded from regular health insur- New Castle, Pa. “Everybody has a
250 to 3,999, and 4,000-plus. Packer day, of course, but often enough to ance and it also allows for payment cell phone,” Meacham observes, a
Thomas ranked ninth in 2008 in the reinforce the message that everyone of day care. technology that keeps everyone con-
small-medium category. on the staff is appreciated. During Packer Thomas promotes wellness See PACKER THOMAS, page 20

Melmor Associates, Inc. �������


���������� Future Williamson College of Business Administration
“World’s Largest Since 1963
Material Handling
Distributor”
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Baskets
Boxes
Cabinets
Carts
Dock Boards
Hoists
Hoppers
Lift Tables
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Casters Motors
Containers Paint Pots
������
Conveyors Racking ����������������
Cranes Tote Pans
Call today
840 Ann Street – PO Box 511 – Niles, OH 44446
for a FREE
330-652-1784 Phone – 330-652-1667 Fax catalog
www.melmor.com 20 W. Federal St., Ste. 604 ◆ Youngstown, OH 44503 ◆ 330.743.1177 ◆ www.strolloarchitects.com
20 MidMARCH 2010 The Business Journal

March 12,
2010 Credit Union Rates
FINANCIAL CERTIFICATES OF DEPOSIT AUTO LOANS MORTGAGE LOANS
INSTITUTION Term APY Minimum Term Rate Type Down Payment Term Rate, 2-Wk Trend Fees

ASSOCIATED SCHOOL 1 Year 1.00 — $1,000 Up to 48 Mos. 5.25 Fixed 20% 15 Year 5.00 — 2+200
EMPLOYEES 2 Year 1.75 — $1,000 Up to 66 Mos. 5.50 Fixed 20% 20 Year 5.25 — 2+200

FIRST CHOICE COMMUNITY 1 Year 1.65 — $500 Up to 48 Mos. 5.65 Fixed 20% 15 Year 5.50 — 2+200
(formerly RMI CO. EMPLOYEES) 2 Year 2.00 — $500 Up to 60 Mos. 5.65

OHIO EDISON/ 1 Year 1.00 — $1,000 Up to 48 Mos. 5.99 Fixed 5% 15 Year 5.125 — 0+costs
PENN POWER 2 Year 1.76 — $1,000 Up to 60 Mos. 5.99 Fixed 5% 30 Year 5.625 — 0+costs

SEVEN SEVENTEEN 1 Year .80 — $1,000 Up to 48 Mos. 5.99 Fixed 5% 15 Year 4.375 — 0+costs
2 Year 1.55 — $1,000 Up to 60 Mos. 5.99 Fixed 5% 30 Year 5.00  0+costs

STRUTHERS FEDERAL 1 Year 1.00 — $1,000 Up to 48 Mos. 6.00 N.A. N.A. N.A. N.A.
2 Year 1.51 — $1,000 Up to 66 Mos. 6.00

YOUNGSTOWN CITY 1 Year 1.00 — $2,000 Up to 60 Mos. 5.99


EMPLOYEES FEDERAL 2 Year 1.56 — $2,000 Up to 72 Mos. 6.99 N.A. N.A. N.A. N.A.

Arrows tell whether rates rose or fell since last issue. Dashes indicate “unchanged.” Rates are subject to change without notice and should be confirmed before entering into transactions.
©2010 Youngstown Publishing Co. All rights reserved.

Packer Thomas: ‘Best Employer’


From Page 19 nonprofit organizations.
nected and can be used to transmit “We pay people to sit on nonprofit
information. boards,” Noble says, when board
So, “there are more people work- meetings are held during weekdays.
ing at home,” the firm’s president and “That’s almost an expectation
CEO, Greg Gett, says. “Some people among the younger generation, Gett
like to be in by 6 [a.m.] and work until observes, and Packer Thomas is happy
6 [p.m.] during tax season. Others like to lend its support so its employees
to come in at 9 and work until 9.” can volunteer in the United Way’s
“The focus is on getting the job Day of Caring or the American Cancer
done,” Meacham states. “The schedule Society’s Relay for Life.
is up to you.” A continued investment in tech-
Recognizing that both parents nology, rearranging schedules and
share responsibilities in caring for providing tuition reimbursement also
their children, men as well as women encourage loyalty to the firm and high
are encouraged to rearrange their morale, Gett says. The New Castle staff, front from left: Joyce Plonka, Leigh DelSignore, Heather Stepleton. Standing:
Tom Johnston, Nick Paolini, Joseph Gabriel, John Cournan, Steve Carchedi, Brian Burns.
schedules if their sons or daughters The impetus to be recognized as
need a parent to stay home and care one of the best employers came when 5-agreement scale, two open-ended while this year’s best employers have
for them. Or take them to a doctor’s Phil Dennison was CEO, Meacham questions and seven demographic been named, Packer Thomas “won’t
appointment or pick them up from and Noble say. Dennison remains questions. (In the larger categories, get feedback until April.”
school when the school nurse says the a principal. Many of the informal the employees are sampled.) Helping Packer Thomas become a
student should be sent home. practices became defined as senior Three-quarters of the weight of the more caring employer, Gett says, is
“Of our four senior managers, management saw value in obtain- surveys rest on employee responses, CPAmerica, one of the world’s largest
Meacham points out, “three are female ing employee reaction through the Noble and Burke say, the other quarter networks of public accounting firms.
and all have children. … Things hap- anonymous responses the Society for from the employer. The members share best practices as
pen and you’ve got to adjust.” Human Resource Management could “The staff knows they’ll receive well as their solutions to problems
Flex-time is one aspect of Packer provide. The society engages Best the survey,” she says. And manage- most accounting firms face.
Thomas encouraging its employees Employers to survey the nominees in ment “can’t snoop” or otherwise learn One practice Packer Thomas ad-
to balance their work with their home each category. what employees say, even though the opted is declaring April 16, the day
life. Another is encouraging their The president of Best Employers, computers belong to the firm. after income taxes must be filed, a
involvement in their communities. Peter Burke, notes that in the small- The Society for Human Resource company holiday. Because the 15th
To this end, Packer Thomas allows medium category, all employees are Management “gives us recap [of the falls on a Thursday, “this year we’ll
time off from the traditional workday, e-mailed 72 questions asking them results] so we’ll know what areas we have a three-day weekend,” Gett
paying its employees to volunteer at to assess their satisfaction on a 1-to- can improve upon,” Noble says. And observes.
The Business Journal MidMARCH 2010 21

BY STACIA ERDOS

Media Scope �����������������������


���������������
Catch Our Daily Buzz
iNews delivery systems When we started our daily webcast
in November, we did get noticed.
change, evolve almost as OK, maybe not by The New York
instantaneously as social Times – or maybe, who knows? But I
was stunned to get calls and e-mails
networking. from around the country, people

T
here was a time when the job of wanting to know what the secret is
a good reporter was to get the for a print publication to produce a
story, get it right and get it done top-notch daily newscast with limited
by deadline. Then the prime objective resources.
became getting the story, getting it One former L.A. television anchor
right and getting it first. And then told me he’d checked out Web sites all
you had to learn over the country

������������������
to sell your story
– in promos and
Just a few months after starting and in his opin-
ion, we are “one of
teases. our daily webcast, we haven’t the top five” daily
N o w t h e r e ’ s slowed down and settled in. w e b c a s t s a n y -
a new pressure No, quite the opposite – we’ve where. The Daily
– and it’s moving Buzz also recently
us at lightning exploded! got a plug in The � �������������������������������������
speed, morphing Cleveland Press
and shoving this process we call jour- Club’s newsletter. The club’s presi- �����������������
nalism into some strange black hole, dent pointed to The Business Journal
blasting what we report out the other
side not just in a newspaper or on a
as “quite successful in dealing with the
online vs. print situation.” He went � �����������������
��������������������
broadcast but in a thousand directions
– on Facebook, iPhones, Podcasts,
on to write the Daily Buzz “took off
like a rocket and is now paying
�����
blogs and Twitter. dividends journalistically and finan-
A new report from the Pew Center cially.” � ���������������������������������
for the People and the Press, “The But it is a little unnerving. I’ve nev-
New News Landscape: Rise of the In- er seen a time when something such as
ternet,” documents how in the digital the delivery of news has changed and � ������������������������
era news has become omnipresent. evolved almost as instantaneously as
Americans don’t just get their news
from the morning paper or at 6 p.m. In
social networking has developed. And
it’s a delivery system where people are
� ��������������������������������
fact, nearly half of Americans say they
get their news from four to six media
getting the news many times, dare I
say, without the middleman (journal-
��������������������������
platforms every day. And they’re fol- ists) as I recently witnessed with the
lowing news “all or most of the time.” earthquake in Chile. � �������������������������������
Where do they get it? Seventy-eight When the earthquake struck, I
percent from local TV news, 73% na- turned on CNN then went to Face- ���������������������������
tional TV news, 61% online, 54% the book. A friend from high school is part
radio, 50% the daily newspaper.
Here at The Business Journal, just
of a ministry in Chile and lives there
with his wife and children. I was hop-
� ����������������������������������
a few months after starting our daily
webcast, we haven’t slowed down
ing to see a message from Dave saying
he was OK. He hadn’t posted anything
����������������������������������
and settled in. No, quite the opposite
– we’ve exploded!
since the earthquake had struck, and
his friends were posting on his wall.
���������������
We are now on Facebook, have a One relayed that Dave and his family
podcast on iTunes, we’ll soon have were safe, holed up until they could
an iPhone app, and we’ve expanded start helping those suffering.
to radio. We’ve partnered with WYSU Shortly after, Dave asked all of his
88.5 FM, which is now broadcasting Facebook friends to post a link to the
our Daily Buzz at 6:20 p.m. ministry’s Web site on their walls, so
And lo and behold, The New York all of their friends could donate and
Times is following in our footsteps. help the people of Chile. It was an � � � � ������������������������
The venerable Times is planning to amazing process to watch unfold from
launch – you got it – a daily webcast thousands of miles away. �������������������������������������
later this spring, airing around lunch-
time. Ours is posted around 1 p.m. DAILY BUZZ: BusinessJournalDaily.com
22 MidMARCH 2010 The Business Journal

BY MONNIE RYAN

��������������� Local Dot Com


���������������������������
Airports Spread Wings
����������������������� Find flight information,
helpful tips online.
social media: click on the “Social
CAK” button at the top of each page
to connect with the airport’s pres-
�������������������������� ence on Facebook, Twitter, YouTube,

W hen our kids were young,


one of our favorite ways
to keep them entertained
was a visit to the Youngstown-Warren
Flickr and blogs by airport employees.
CAK was the first U.S. airport to form
a Facebook group back in October
2007; Twitter is used to post updates
������������������� Regional Airport in Vienna Township
to watch the airplanes take off and
and special offers to more than 2,000
followers. There’s a “Social CAK” link
���������������������� land. We’d make our way to a good
vantage point – not far from the
to these options on the home page.
Major airports closest to the re-

��������������
tarmac – and the gion are Cleveland
youngsters would Still another helpful bit of infor- Hopkins Interna-
watch in awe (and tional and Pitts-
cover their ears) as mation on the home page is an burgh Internation-
������������������ the wind blew their up-to-date list of wait times for al, and both have
hair and clothing security and parking capacity comprehensive
in every direction. in short-term, long-term and Web sites (Cleve-
With airport landAirport.com
���������������� security in high extended parking lots.
gear, that hasn’t
and Pittsburgh
Airport.com). At
been possible for quite some time. the Cleveland site, I especially like
Still, airports are intriguing places, the flight information section where
and these days, most have taken to I can see whether a flight is on time,
cyberspace as well as to the air. Case delayed or canceled. The directory
in point – the airport we used to love of shops and restaurants is handy as
to visit, yngwrnair.com. well, and when I last checked, nine
The main terminal building (where new retailers, including the Sharon,
we once watched takeoffs and land- Pa.-based Quaker Steak & Lube, were
ings) offers free WiFi, and Mikeee’s planning to move in.
Restaurant – formerly in Girard – oc- Also handy for infrequent air trav-
cupies space there as well.The Web elers like me is the Airport Ambassa-
site provides tips on packing for a dors program; these volunteers, who
flight – not a simple process given the can be spotted by their gold jackets,
requirements of the Transportation stand ready to help passengers with
Security Administration. Weather everything from locating gates, bag-
information is here, as are maps of the gage claims and points of interest in
terminal layout, directions to the air- and around Cleveland.
port and passenger services including Pittsburgh International puts a
a link to Allegiant Air flights. handy list of arrivals, departures and
Less than an hour away is the Ak- reservations on the home page as well
ron-Canton Airport, which recently as “Fare$aver Quick Picks,” a list of
reported its highest-ever January the latest and lowest rates to major
traffic as 107,000 passengers passed travel destinations. You can sign up to
through its gates (this and other news get this information by e-mail.
releases are available at the airport’s Still another helpful bit of informa-
Web site, akroncantonairport.com. tion on the home page is an up-to-date
The site itself is comprehensive, with list of wait times for security and park-
sections on booking a flight, up-to- ing capacity in short-term, long-term
the-minute arrival and departure and extended parking lots. There’s also
schedules and an extensive list of an extensive section on security and
frequently asked questions. travel tips, including what to expect at
Check the “Relaxation Station” sec- the airport when it comes to checking
tion, where you’re invited to Loosen in and screening checkpoints (read:
Up (relaxation exercises), Play It by Forewarned is Forearmed).
Ear (listen to jazz, soothing sounds An entire section is devoted to the
and an iTunes playlist) and get tips on PIT Airmall, with its array of shops
making your flight more enjoyable. such as Brooks Brothers, PGA Tour
The airport also has jumped into Shop and Swarovski.
The Business Journal MidMARCH 2010 23

What Artists Can Teach Entrepreneurs


From Munch’s ‘The Scream’
to Dali’s ‘The Persistence
of Memory’
By Dennis LaRue

W
hat successful artists and entertainers
can teach would-be entrepreneurs is self-
discipline, creativity and a sense of fun,
the Thomas Entrepreneur in Residence recently told
professors at Youngstown State University along
with interested businessmen.
The entrepreneur in residence, Robert Fishbone,
is an artist and musician who today also is a lecturer
and business consultant.
As might be expected, Fishbone delivered one
of the most entertaining lectures ever offered by
or through the Williamson College of Business
Administration and its outreach to the business
community here.
Fishbone, president of On the Wall Produc-
tions, spoke on “Selling the Scream: Becoming a
Successful Entrepreneur with Your Crazy Idea” at
the Holiday Inn-Boardman. His subtext was help-
ing businessmen find ways to “creatively reinvent
your business.”
He began his presentation by ringing a bell, which
immediately captured his audience’s attention and
held it.
Robert Fishbone, YSU’s Thomas Entrepreneur in Residence, entertains business leaders at a breakfast event Feb. 24.
“What do artists do?” he asked rhetorically.
“They create,” was his answer. “There is a difference way, they had to increase their income. So Fish- noring market research, due diligence and securing
between technical skills and what artists do. It helps bone expanded his repertoire, both artistically and a signed contract as he came up with misshapen
[one be an artist] if you have skill sets, but you don’t musically, creating inflatable statues of Edvard plastic timepieces based on Salvador Dali’s “The
need one to be creative” Munch’s “The Scream.” It proved a hit, helped in Persistence of Memory.”
The same holds true for entrepreneurs. Both part by the nearly simultaneous theft of the paint- “My worst business decision ever,” he declared,
artists and would-be business owners must “have ing in 1994 from a museum in Oslo, Norway. “So an endeavor that caused him to fall nearly $300,000
vision, have courage, see opportunities and solve the floodgates of publicity opened even more sales,” in debt.
problems,” he said. “Entrepreneurs and artists see he allowed. The distributor who at first seemed to welcome
obstacles as opportunities; the solution is often While the painting was (and is) in the public do- the “melted watches” changed his mind. And lack-
found in the obstacle. … Inspiration is everywhere. main in the United States, Munch’s heirs in Europe ing a signed contract, Fishbone found himself with
Take notes. Take pictures.” still held copyrights there. So when he tried to sell a warehouse full of plastic art no one wanted to
It’s also important for both artists and entrepre- the inflatable statues abroad, Fishbone learned his buy.
neurs to surround themselves with “affirmations: lawyer’s assurance about being in the public domain He refused to declare bankruptcy and became a
• “Hey, I have crazy ideas!” stopped at the water’s edge. businessman-artist instead of an artist who left the
• “Hey, I can do this!” “I got busted by the copyright police in the U.K.,” business side of his work to others.
• “Wow! There are people who want to help he said ruefully, but eventually reached a settlement He wasn’t afraid to ask others for their sugges-
me.” with the heirs that paid them royalties and allowed tions and insights, Fishbone said. “All you have to
Fishbone’s route to becoming an artist and earn- sales abroad. do is ask,” he said, and turn to organizations such
ing a good living sounds like a biography found most Eventually, sales from “The Scream” earned as Score.
often in America. He went to the Massachusetts Fishbone $1 million. “I don’t know about you,” he He came up with the Magic Cube “that looks
Institute of Technology to major in biochemistry. confided to the audience, “but to me, a million dol- like a Rubik Cube,” he said, and used the Internet
“I was there six months and I discovered, ‘I hate lars is still a lot of money.” to promote it. “Amazon[.com] can do a lot for you,”
this,’ ” he recalled. He was the laboratory photog- From there he went on to sell a parlor game he said. “But you’ve got to have a content-rich Web
rapher, something he found he was good at and called, “Pin the Ear on Van Gogh,” which sold site, create a fan base for what you do, and learn the
“switched my major to art.” He also transferred to 25,000 copies, he said. etiquette of the Web. … You’re there not just to sell
Antioch College, Yellow Springs, Ohio, where he At this point, he realized, “Many people plan for but to add to the conversation. How are you adding
met his wife, Sarah, another artist. failure, but how many plan for success?” to the conversation?”
After graduating with a degree in communica- His clients were on him to learn what other Thundertube (www.thundertube.com) assumed
tions, Fishbone moved to St. Louis, Mo., with his objects and games based on famous art could make 10 styles and sold more than 400,000, returning
wife, where they painted murals on the sides of money for them and him. Fishbone to solvency and leading to his decision
buildings, winning popular acclaim and an adequate He was at the point, “So like what’s your plan?” go on the lecture circuit and relate his experiences.
living. In all, Fishbone has painted 200 murals on and he hadn’t even thought things through, he ad- Fishbone wears his washboard tie, strums his uku-
the walls of buildings in cities across the United mitted. “To make or not make a business plan. This lele and sings whimsical songs to make his points
States. is becoming the question.” about what it takes to become an entrepreneur. Or,
After four years and with their first child on the So he plunged in, trusting his instincts and ig- through the Internet, an “Instapreneur.”
24 MidMARCH 2010 The Business Journal

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The Business Journal MidMARCH 2010 25

Pages 25-31 YoungstownState


Free Programs Educate Community
YSU serves the very Another free activity YSU offers
may be the most notable: the College
young to the young-at- for the Over Sixty allows Ohio resi-
dents 60 years old or older to register
heart. for and take classes without paying
By Maraline Kubik tuition.
Classes are offered without credit

B
eing short on cash is no reason although participants may take part
to shortchange yourself or your in all classroom activities includ-
family on valuable educational ing exams, explains Melvin North,
experiences. program developer at YSU’s Metro
Youngstown State University of- College and coordinator for the Over
fers a plethora of free activities for Sixty program.
everyone from the very young to the Participants in the Over Sixty pro-
young-at-heart with a desire to learn gram register the Friday before classes
something new. begin and can choose any class that
The Ward Beecher Planetarium, is not at capacity. While there is no
in addition to serving as a high-end tuition, students are required to pay
classroom for astronomy students lab and materials fees if there are any,
Charles and Joan Reid pore over a textbook from one of the courses they’ve taken through YSU’s
enrolled in the university, provides College for the Over Sixty. The program enables seniors to attend college classes tuition-free. North says, and to buy their books.
several free programs. “It’s wonderful,” says Charles Reid
Programs geared toward adults and where time and space literally come festivities. of Poland. He and his wife, Joan, have
older students are offered most Friday to an end. It’s at this point, inside this The Clarence R. Smith Mineral been participating in the program for
and Saturday evenings throughout fantastic riddle, that black holes exert Museum, housed in Moser Hall, is several years, studying a hodgepodge
the academic year, reports Dr. Patrick their sway over the cosmos – and our also free and open to the public. of topics: American history, art, art
Durrell, planetarium director, while imaginations,” according to a descrip- Visitors there peruse the exhibits at appreciation, anthropology, geology,
programs in YSU’s Kids Explore series, tion of the program in a planetarium their leisure during regular hours of religion and ethics – anything that
which are designed for preschool- brochure. The program is narrated operation, which are 9 a.m. to 2 p.m. interests them.
and elementary school-age children, by Liam Neeson and was produced Monday through Friday during YSU’s “We usually go to the first-level
are offered Saturday afternoons. The by the Denver Museum of Nature & academic year, says Shari McKinney, class and if we like it, we go on to
planetarium also offers special pro- Science. secretary in the department of geologi- the second-level courses,” Reid con-
gramming during YSU’s Festival of Among the programs geared for cal and environmental sciences. tinues.
the Arts each July and during First children are “The Little Star That Geology students are usually avail- As a younger man, he earned a
Night Youngstown on New Year’s Eve. Could,” “The Secret of the Cardboard able to answer visitors’ questions, degree in engineering and owned a
Programs for groups and school field Rocket” and the “Case of the Disap- McKinney says, while guided tours machinery business. His wife also
trips are available by request. pearing Planet.” All three programs and special activities are available for attended college classes as a young
The university relies on grants will be shown during spring break spe- groups with advance notice. woman.
from foundations to pay for the shows cials the week of April 5 and at various Established through a donation “The ethics class was very valu-
and technology, and some, Durrell other times throughout the year. from Clarence Smith, the mineral mu- able,” Reid continues, “and both of
continues, “can cost a bit of money.” All planetarium programs are free seum is also open during the Summer the instructors in the American his-
Full-dome shows cost up to $15,000 and open to the public except for Festival of the Arts and First Night tory courses have been outstanding.”
although most of those YSU purchases those presented during First Night celebrations. The students “are real nice too. One
cost between $6,000 and $8,000 for of them asked us to teach a class on
a longterm or lifetime license, he re- life,” he chuckles.
ports. Faculty also develop, produce Free Educational Events and Activities at YSU The instructors also enjoy having
and present live sky shows using the older students in class, Joan Reid
• Clarence R. Smith Mineral Museum, http://clarence-smith-museum.ysu.edu. adds. “They love coming to talk to us
planetarium’s star projector.
Among the most popular programs, • College for the Over Sixty, www.ysu.edu/search.shtml?q=College+for+the+ because we’re awake and interested.”
Durrell says, is “Stars,” a 20-minute Over+Sixty&x=0&y=0. Although the Over Sixty program
program that details the lifecycle of • Health and Wellness Map, www.ysu.edu/reccenter/healthwellnessmap. is not widely publicized – it is listed
stars using 3-D animation and full- • Music at Noon concert series, presented by Dana School of Music at the
in the student catalog and noted on
dome technology. Presenters usually Butler Institute of American Art, 12:15 p.m. Wednesdays throughout the
the campus marquis before registra-
combine this program with a live pre- academic year, www.fpa.ysu.edu.
tion – North says between 80 and 100
sentation of the night sky followed by senior citizens take part each semester.
a question-and-answer period. • McDonough Museum of Art, 11 a.m. to 4 p.m. Tuesday through Saturday, Participation is down a little this se-
“Black Holes: The Other Side of http://mcdonoughmuseum.ysu.edu. mester, he notes, attributing the lower
Infinity” is also very popular, Dur- • Summer Festival of the Arts, July 10 and 11, 2010, www.ysu.edu/sfa. enrollment to the fact that registration
rell continues. “There’s a place from • Ward Beecher Planetarium, www.cc.ysu.edu/physics-astro/planet.htm. took place on one of the snowiest days
which nothing escapes, not even light, of the year.
26 MidMARCH 2010 The Business Journal

��������������
����������������
���������������

Second Annual Sustainable Energy Forum


Youngstown State University, Youngstown, Ohio
www.ysu.edu/sef
June 7-8, 2010
Featuring presentations and discussions led by regional and national researchers, developers,
manufacturers, technical experts, and government leaders in the field of Sustainable Energy.
Key Topics: Special Conference Focus:
❏ Energy Efficiency Advanced Materials in
❏ Energy Storage and Grid
❏ Fuel Cells/Electric Vehicles support of Sustainable Energy
❏ Carbon Capture/Sequestration ❏ New composites, platings, metals and
❏ Landfill Gas ceramics which are being developed to enable
❏ Renewable Energy: Wind/Solar and accelerate Sustainable Energy Initiatives.
❏ Bio Fuels
❏ Liquid Fuels from coal or natural gas

We welcome presentations which feature research approaching or already in the commercialization phase.
For forum reservations or to submit abstracts go to: www.ysu.edu/sef
Overnight guests – Reserve rooms at the Holiday Inn in Boardman, Ohio
800-718-8466 or www.hiboardman.com
The Business Journal MidMARCH 2010 27

�������������������
���������������������������
Chief Jack Gocala says his department’s responsibilities entail a lot more than being night
watchmen. Gocala, formerly with the Youngstown Police Department, was named chief in 1991. ���������������������������������

YSU Police Patrol ������������������������������


������������������������

With Full Powers


By George Nelson
��������������������
�����������������������
time or intermittent officers.

T
he biggest misconception about One of the major changes tak-
the Youngstown State University ing place since Gocala became chief
Police Department is its purpose. has been the expansion of the de-
The police are far more than security partment’s responsibilities. He says
guards. university police officers do more
“Oftentimes the pubic thinks that police work today than formerly. That
university or college police are se- is in part because of the mutual aid
curity,” says YSU Police Chief John agreement YSU has with the city of
J. Gocala, “and in some places they Youngstown that expands the depart-
are.” At YSU, that isn’t the case. Being
a state university, YSU has a dedicated
ment’s jurisdiction. At the request of
state university police chiefs, the Ohio �������������������
police department that operates under General Assembly approved mutual
the guidelines of the Ohio Peace Of- aid agreements in 1994.

� �
ficers Training Commission. One problem that YSU officers con-

� � �
“We are full-fledged police offi- fronted was Ohio law limiting univer-
cers,” undergoing the same training as
members of city and township police
departments and deputy sheriffs, Go-
sity and college police departments’
jurisdiction to their property, Go-
cala explains. When he became police
� � � �
������ �������
cala says. “We have full police powers chief, YSU had many noncontiguous
and powers of arrest, so we can take properties separated by land the uni-
�� � � � � � � � � � � � �
�� �������
���������
care of our own problems.” Histori- versity didn’t own, which presented
cally, university police were looked on
as being simply night watchmen. “In
“unique challenges,” he recalls. When
they encountered situations requiring �������
today’s world, there’s a helluva a lot
more than being night watchmen,”
police intervention or investigation on
a property the university didn’t own,
� � � � � ��
�����
Gocala remarks. the YSU officers lacked jurisdiction to
YSU Police was established as a make an arrest and thus called the city
formal department in the late 1960s, police department, which sometimes
he says. Gocala became chief in 1991, couldn’t respond immediately.
serving part-time with the department The YSU officer would write a �����������
17 years before that while with the report so the next day a city detective
Youngstown Police Department. His or investigator could pursue criminal
department comprises 23 positions charges.
for full-time officers – there are three “To be perfectly honest with you,
vacancies to be filled – and 185 part- See YSU POLICE, page 29
28 MidMARCH 2010 The Business Journal

Project HIRE

Boost your company’s recovery


with new-hire training dollars
For dislocated workers entering demand occupations in targeted industries

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the �� ���������������������������������������������������������

training
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Visit www.OneStopOhio.org for details


or call
Trumbull County: 330-675-2179, option 1 • Mahoning County: 330-965-1787, ext. 7160 • Columbiana County: 330-420-9675, ext. 8124
The Business Journal MidMARCH 2010 29

YSU Police: where students get in arguments, dis-


orderly conduct,” he adds. Students
From Page 27 and faculty typically are cooperative
that’s a waste of taxpayers’ money. with police, although “every now and
That’s a waste of resources, especially then” someone isn’t happy with how
when university police go through the the department handled a matter. “TV
same training and have to meet the policing creates problems for us in
same standards as any other police everyday policing because things don’t
officer in the state of Ohio,” Gocala get solved in an hour,” he says.
remarks. Officers in the department partici-
The first mutual aid agreement pate in various law enforcement task
between YSU and the city, approved forces. Adovasio, for example, one of
in 1994, has been updated every four four YSU officers trained as hostage
years. After initially mapping a cover- negotiators, serves with the area hos-
age area that included student housing tage negotiations unit as well as on
units and YSU-affiliated fraternity the Mahoning Valley Violent Crimes
and sorority houses, the mutual aid Task Force.
area now covers the entire city. The “The officers are always going
agreement has been “very beneficial” through training. Every time we get a
to the YSU department and to the city, chance we’ll send them somewhere,”
he remarks. Gocala says. Cretella, for instance,
Because YSU doesn’t receive the has gone through crisis intervention
volume of calls that a municipal de- training to help deal with individuals
partment such as Youngstown gets, who have mental health issues, and
officers can engage in “proactive” the department offers workshops to
police work, and deal with what Go- help other police officers cope with
cala calls “quality of life” issues, such such individuals.
as addressing drunks and beggars on YSU also started what is called
campus, and even individuals who the STAT, or Student Threat Assess-
make “nasty comments” as they walk ment Team, made up of university
on the campus. personnel trained to recognize signs
The time also gives officers the and symptoms of potential threats,
opportunity for additional patrolling Cretella says. In one instance, the
and to interact with students and the team identified a student from out of
Patrolmen William Mays and David Benko evaluate targets before firing on the training range.
public. town who had halved the dosage of his
A sergeant on the day-turn shift is trained to take fingerprints and can Part-time officers are strategically medication because he wasn’t going
designated for investigations and to take photographs, Gocala says. deployed at different times and loca- to be back home in time to get it re-
make court appearances, says Lt. Mark Any evidence gathered would be tions across campus in addition to filled. The individual became suicidal,
Adovasio, with the department since tested by the state Bureau of Crimi- the full-time officers on shift to ad- started hallucinating and had to be
1982. Lt. Mike Cretella oversees the nal Identification and Investigation, dress specific concerns, but can be taken to a hospital for evaluation and
investigations unit. Cretella says. reallocated to any trouble spots that treatment. “We haven’t had another
Sergeants on other shifts can also Either BCI&I or the Ohio High- develop. issue” with that individual, he says.
be enlisted, if needed, to conduct in- way Patrol, which has concurrent Based on 2008 crime statistics, As safe as the YSU campus is, Go-
terviews in the evening, Gocala adds. jurisdiction with YSU police, would StateUniversity.com ranks YSU as the cala acknowledges that safety depends
“When we get into some of the heavy- be called into any major crime scene, fifth-safest campus in Ohio. greatly upon communication from
duty stuff, both of these guys have to Gocala adds. The biggest problem the depart- the campus community, to let officers
do it,” he says. YSU is considered one of the safest ment encounters is what Gocala know about potential problems.
Among the department’s part- campuses in the state, Gocala says, describes as “opportunity theft” “Police are so few it’s very impor-
time officers are about 50 from the but “things can happen [and] will – when students leave items behind tant for the public to be the eyes and
Youngstown department, including happen. …You have to be prepared – or leave access to them, such as ears,” he says. “We never want them
some from the city’s crime lab and for whatever comes your way.” Gocala the key in a locker – that provide the to engage in a confrontation but just
detective division. YSU officers are elaborates. opportunity for theft. “And you have give us a call.”

www.ysu.edu
30 MidMARCH 2010 The Business Journal

Wick District: Recovers Its Vitality with Student Housing Projects


From Page 1 for a single unit, Marchionda says. “These aren’t 20th century.
ties available in downtown and YSU, he says. the same apartments we were used to in college,” One of the buildings – 860 Pennsylvania Ave.
Coonce and Peterson bought and renovated a he laughs. “We expect to be sold out before the fall – has been fully renovated, complete with wireless
building on the corner of Madison and Elm, just semester of 2010.” Internet service, cable, high efficiency furnaces, se-
across the street from where Marchionda’s devel- Other developers have also seen fit to invest time curity doors and intercom systems, Thompson says.
opment is under way. The bookstore and cabaret and money into holdings in this neighborhood. “We’re at 90% occupancy,” he reports.
draw patrons from all over, and, he says, he and “There is a demand for quality apartments,” “The key is to find quality tenants,” Thompson
Peterson have never been apprehensive about the says Mark Thompson, principal at Stambaugh says. Each tenant in his building must first undergo
neighborhood. Development. The company owns two brick apart- an evaluation and meet specific criteria before a
Few students patronize the bookstore, Coonce ment buildings along Pennsylvania Avenue built lease is signed. “We target professionals and quality
says, even though the business is just feet away from in 1910. The buildings, he says, are examples of students,” he says. “We don’t operate as a dorm, and
the Cafaro and Lyden House dormitories. However, upscale housing and architecture at the turn of the CONTINUES NEXT PAGE
family members in town visiting their sons and
daughters do come in, and additional student hous-
ing could drive more of this business.
“I feel it’s a good thing at this point,” Coonce
says of the new housing development, “as long as
our vision and what we’re working toward is treated
with due respect and isn’t squelched, I absolutely
welcome it.”
Marchionda’s building is the first of four planned
for The Flats at Wick – each of which is to include
50 apartments with 115 beds, Marchionda says.
The residual effect means more residents in this
neighborhood, who in turn will demand additional
services. That, he notes, should spur the need for
more retail outlets and restaurants in the vicinity.
Marchionda’s wife and company vice president,
Jackie, observes YSU is not the commuter school it
used to be as more students live on or near campus.
As enrollment increases – spurred by other projects
such as the new Williamson College of Business
Administration – students and parents are likely
to recognize the high quality of student life on and
off campus. “They see a nice living environment,”
she says.
Ground was broken in September for the project,
Marchionda says, and the new apartments should
be completed and open for residents in June. The
developer says he expects to break ground on the
second building in July.
Planning for the project started about three years
ago, Marchionda says, as his development company
scouted opportunities to develop student housing
at different universities. “We decided Youngstown
would be a great opportunity,” he relates.
As colleges and universities struggle to do more
with tighter budgets, there is little left for projects
such as student housing, Marchionda says. That’s
where private developers can step in and fill the void,
opening up a whole new market and opportunity
for their business.
In Marchionda’s case, that meant razing a build-
ing in disrepair on the corner of Elm and Madison
while preserving some of the neighborhood’s heri-
tage, evidenced by the No. 7 fire station. Marchionda
bought the firehouse and leases it to the city fire
department for $1 a month. Should the city decide
to close that station, then the building could be
converted into a restaurant or pub, he says.
The Flats are designed to meet the demands of
today’s college student, Marchionda says. Wireless
Internet, private bathrooms and fitness rooms,
outdoor recreation areas such as basketball courts
and tennis courts, and high-tech security are among
the amenities necessary to compete in this segment,
he says.
Leases for these apartments range from $550 per
student per month for a four-bedroom unit to $710
The Business Journal MidMARCH 2010 31

we’re very particular on who we rent to.” places around campus that present opportunities
The buildings fell into disrepair during the 1970s that can spur innovation.”
and 1980s, Thompson says. Three years ago, the Today, a large number of the houses that once
developer acquired the units and began to make stood on Pennsylvania, Michigan and Ohio avenues
serious renovations inside without disturbing the – the very core of student housing during the 1960s
exterior. “We look at this area very optimistically,” and 1970s – are gone. Many had fallen into such
he says. “The city is starting to attract a lot of posi- horrid conditions that they were condemned and
tive interest for people who want to live close to the demolished, or fell prey to the rash of arson that
university or downtown,” he says. broke out last year around Wick Park.
All of these issues are of interest to the univer- In some ways, the empty lots are an improve-
sity, relates Hunter Morrison, director of campus ment over the decrepit buildings and bring a sense of
planning and community partnerships. The Flats renewal to the area, relates Mitchell Cohn, owner of
on Wick and Thompson’s building, for example, Edwards Florist Shop, a business that has operated
take aim at a market that the university failed to in the neighborhood since 1947. “The demolition
capture. of blight has helped,” he says.
“It’s targeting a market that is reserved for up- The area started to slowly rebound about six or
perclassmen,” Morrison says. “These are the ones seven years ago, Cohn reports. The city then began
that often move to the suburbs.” The developments an aggressive demolition effort that ran out of steam
around the Wick Park neighborhood, he notes, when the city’s demo funds dried up.
are consistent with YSU’s strategic plan of housing “There’ve been some new homes built” by Com-
20% of the university’s 14,000 students on or near monwealth along Baldwin Avenue, Cohn says,
campus. which has helped restore the lots that were eyesores.
Part of YSU’s goal is to build partnerships with Dominic and Jackie Marchionda are developing The Flats at
Wick. They plan for their project to encompass four buildings. Commonwealth also purchased the former Penguin
other entities in the neighborhoods – coalitions, Pub building on Elm Street and renovated it into
investors, homeowners and business owners – and rooftops,” he says. “We try to work with investors apartments.
work to improve the immediate area abutting the such as Mark Thompson and Dominic Marchionda Prices of other houses that have fallen into disre-
campus. “This neighborhood once had a lot more to try to build back a community that for a variety pair and owned by the Northside Citizens Coalition
people living in it, and it’s emptied out over the of reasons had fallen on hard times.” have also come down, making the lots attractive to
years,” he says. “We’re partnering with other actors Traditionally, universities did not take an ac- potential developers, Cohn says.
to bring together the institutions and improve the tive interest in the quality of life surrounding the New ventures such as the Flats at Wick can only
quality of place.” campus, Morrison says. “That started to change help the neighborhood and its continued transfor-
It’s in the community and YSU’s best interest over the last five or 10 years,” he says. “Then came mation. “The more traffic, the better for this area,”
to repopulate these areas, Morrison says, which in the realization that universities should be a part of Cohn says. “More shoppers are what we’re looking
turn should spur more development. “Retail follows the community,” he relates. “You can re-create cool for, so we’re all going to benefit.”

Penguin
Pride
We see it, and feel it, every day.
Youngstown State University provides
much more than an opportunity for
a high-quality, advanced education.
In terms of economic development
alone, its value to the community
is almost immeasurable.
YSU student scholars, athletes
and alumni should be justly proud
of their alma mater. We are, and
we salute you.

712 Trumbull Avenue, Girard, Ohio www.altronicinc.com


32 MidMARCH 2010 The Business Journal
The Business Journal MidMARCH 2010 33

EconomicDevelopment
Anatomy of a Deal: Why VXI Chose Youngstown
Cooperation among city, state,
Regional Chamber, Tim Ryan led
to downtown call center.
By Dan O’Brien

A
big project that could lead to hundreds of new
jobs often starts quietly, and small.
It could begin with an inquiry in passing.
Or, there might be feelers consultants toss out as
businesses looking to expand or relocate review sites
across the country. And, in many cases, there’s an
advocate – in the case of VXI Global Solutions Inc.,
advocates, former residents of the Mahoning Valley
– who work for the company and plant a good word
in the ear of the boss.
That’s how Youngstown first appeared as a blip
on VXI’s radar screen. The call center, in downtown
Youngstown, expects to add another 200 jobs in the
coming months, bringing its total work force there
to more than 500.
“It so happened that there were some in manage-
ment levels with the company that were from the
Mahoning Valley,” says David Bozanich, finance
director for the city of Youngstown. “They suggested
the company take a look at Youngstown” when VXI,
based in Los Angeles, began formulating plans to
expand eastward.
However, Bozanich points out, a mid-level
manager’s suggestion isn’t about to sway a company Mayor Jay Williams and Tobias Parrish, VXI vice president of operations, cut the ribbon Oct. 15 for the company’s call center.
as large as VXI to invest millions of dollars and community, its work force, educational institutions Place that was once used as InfoCision’s downtown
commit to an area such as the Mahoning Valley. and population. call center, Bozanich says. Just six months earlier,
Bringing them and other companies here, he notes, “At this point, we didn’t know what company InfoCision had announced it would relocate from
takes work. we were dealing with,” Good said. “It’s common to that site and reassign its employees to Austintown
The city, the Youngstown/Warren Regional deal strictly with the consultant first.” The consul- and Boardman. “The timing was perfect,” he says.
Chamber, the Ohio De- tant narrows the field of “They needed a completely functioning call center
partment of Development, “Each deal is different,” Bozanich says, add- potential locations and within three months.”
the office of U.S. Rep. Tim ing that incentives packages are determined submits the short list to Within two weeks, Bozanich relates, the city had
Ryan, D-17 Ohio, and his client. the basics of a plan together – replete with develop-
services provided through by a project’s capital investment and number As Good recalls, the ment incentives through federal and state govern-
Mahoning Columbiana of jobs it promises to create. “This was a consultant followed up ments, job-training programs and local inducements
One-Stop and the Ma- huge project in terms of job creation.” with a request for infor- that made Youngstown more attractive.
honing & Columbiana mation on available sites “Each deal is different,” Bozanich says, add-
Training Association, led to VXI’s presence here, in the Mahoning Valley. ing that incentives packages are determined by a
Bozanich says. “They liked what they saw, and, the company project’s capital investment and number of jobs it
Without that cooperation, convincing VXI finally toured the area,” he notes. VXI was consider- promises to create. “This was a huge project in terms
would’ve been impossible. “We acted as a conduit ing other locations as well. of job creation.”
for other sources,” the finance director relates. Then, the recession hit, forcing the company to Key to attracting VXI was providing incentives
The first signs of a potential project emerged in delay its decision on whether to go forward with through the federal government and the state, Bo-
2008, says Walter Good, the Regional Chamber’s vice its expansion. “We kept in contact with them,” zanich relates. The city worked closely with Ryan’s
president for economic development and business Good says. office to secure a $400,000 grant funded by the
retention. “We were first contacted by Team NEO,” In mid-2009, VXI gave the go-ahead to the ex- American Recovery and Reinvestment Act. That
a development consortium based in Cleveland pansion. However, Bozanich recalls, the company grant, applied to the city’s community development
contacted by a site-selection consultant who repre- was still shopping the best deal and location, which block-grant program, would provide the company
sented VXI. He was canvassing northeastern Ohio meant the city had to quickly assemble an economic with the capital it needed to purchase new equip-
and seeking information. Within two days, Good development package. “Speed was critical to this ment for the center.
notes, the Chamber prepared a packet that detailed project,” he says. The state also came to the table, relates Arnold
the area’s demographics, including data about the Fortunately, the city had space at 20 Federal See VXI, page 34
34 MidMARCH 2010 The Business Journal

VXI: Anatomy of the Deal that Brought Call Center to Youngstown


From Page 33 considered the prospects for future employees.” in building a new call center downtown. The offices
Clebone, director of the Ohio Department of De- It was imperative to reach a lease as soon as opened in October and VXI has an option to lease
velopment’s district office in Youngstown. ODOD possible, Bozanich notes, because the city was also the fifth floor as well. Development officials are once
provided refundable job-creation tax credits of competing with other “plug ’n’ play” centers in again working together to make such an expansion
40% to VXI. “It’s performance-based,” he says. “So, Pennsylvania and elsewhere. “They needed a lease worthwhile for the company and the community,
if the company doesn’t hire, they don’t receive the agreement and a letter of commitment on financial Bozanich says.
credit.” incentives, and we were able to turn it around in 10 “I don’t think Youngstown was at the top of
For each person hired, Clebone says, the com- days,” he says. their list” when VXI first scouted locations, he
pany would be issued a 40% credit of that hire’s state In all, the city provided the company $800,000 recalls. It was also considering sites in Columbus,
income tax. The tax credits could translate into as in development incentives, Bozanich said. Pennsylvania and Tennessee. “But,” he says, “once
much as $703,000 for VXI based on its hiring 666 Last summer, VXI signed the lease and announced they started talking to us one-on-one, they changed
over four years. it would invest between $4 million and $6 million their minds.”
“I think tax credits such as these have proven
their importance,” Clebone says. “In VXI’s business,
they could go anywhere in the world, and this gives
them the economic incentives to come here.”
Still, the city had to furnish other inducements to
convince VXI that Youngstown provided the most
cost-efficient location.
Among these inducements were a generous
lease of the fourth floor of 20 Federal Place, reports
T. Sharon Woodberry, city economic development
director.
The Williams administration negotiated a lease
that included a $400,000 advance to VXI applicable
to build-out costs in the building, Woodberry says.
The advance would be repaid over 60 months, in
addition to the $3.58 per square foot the company
pays in rent each month.
“We looked at the number of jobs this could
create immediately,” Woodberry says. “Then, we

T. Sharon Woodberry says even with the state’s incentives, the


city of Youngstown had to come up with its own package.
The Business Journal MidMARCH 2010 35

Recession Breaks
New-Job Promises
Incentive review council
approves extensions.
used in billboards but has shut down
that portion of the business.
Peach Tree Special Metals received
��� ����
By Dan O’Brien a tax abatement of 55% in 2003 on
real and personal property. The incen-

T
wo companies participating in tives are set to expire in January 2011.
Mahoning County’s enterprise
zone program have fallen short
Formetco had said it would create two
positions and invest $1.025 million in
����������������������
of creating the number of jobs they the expansion. While the company
promised. Regardless, the committee exceeded its investment, it hasn’t cre- �������������������������������������������
that reviews the tax incentives the ated a single job. �������������������������������������
program provides recommended Ply-Trim, Presby told the commit-
continuing the enterprise zone tee, was also hit by the downturn. The ��� ��� ������� ���������� ������� ����� �������� ����� ����
agreements for company manu- �������������������������������������������������������
Ply-Trim and factures building ����������������������������������������������������
Formetco, both of Should a company fail to meet products for the �������������������������������������������������������
Austintown. its obligations and not provide construction in-
“They’ve been details as to why – or fail to start dustry – the sector ���������������������������������
severely impacted the project – then the review of the economy
by the downturn,” that’s suffered �� ����������������������������������������������
r e p o r t e d T o m council can recommend ending most during the
Presby, manager the agreement. recession. ��������������������������������������������������
of business-assis- In 2003, the ������������������������������
tance projects at the Youngstown/War- company was awarded a 60%-tax
ren Regional Chamber, which admin- abatement on real and personal prop-
isters the enterprise zone program. erty for eight years and the incentive �� ��������������������������������������������
Ending the agreements would expires at the end of this year, Presby ���������������������������������������������������
serve only to hurt these companies says. The company has pumped $1.22
even more, he notes, and it’s better to million into its operations, close to
����������������������������������������
preserve the incentives until they’re its projected commitment of $1.26
scheduled to lapse so the companies million. �� ����������������������������������������������
can continue operations. Initially, the project exceeded its
On March 2, the review council job creation numbers. By 2007, the �������� ����� ���� ������� ����� ���������� ������������
recommended all 10 active enterprise company had added 12 positions ��������������� ���� ������ ���������� ��������
zone agreements be renewed. The – double the number of jobs it pro- ��������������
program allows companies that are jected in 2003.
relocating, expanding or starting in However, the company was forced
business to apply for tax breaks on real to lay off some of its employees and �� ����������������������������������������������
property. In return, businesses com- reduce others to part-time status in ����� ����� ����������� �� �������� ��������� �����
mit to creating a specified number of 2008 and last year, Presby says.
jobs and promise to make investments Other companies that were strained �������������������������������������������
in their operations. during the recession have begun to ������������������������������������������������
The tax incentive review council see orders pick up, he adds. Miller
meets annually to review whether Products Inc., for example, exceeded
���������������������������
companies met their investment and its projections. “They manufacture
job targets. Often, economic condi- labels,” Presby says. �� ������������������������������������������������
tions beyond any company’s control The company projected invest-
affect their ability to keep their com- ment of $2.2 million to $3.2 million �����������������������������������������������
mitments, officials say. in 2005, but that number grew to $5.1 ���� ���� ���������� ���� �������� ��� �������� ����
Should a company fail to meet its million. And, Miller Products ended ��������������������������������������������������
obligations and not provide details 2009 with 40 jobs created that are
as to why – or fail to start the proj- directly the result of the expansion ���������������������������
ect – then the review council can – comfortably more than the 27 posi-
recommend ending the agreement. tions it projected at first. �������������������������������������������������������
The Board of the Mahoning County “These [enterprise zone] agree-
Commissioners makes the final de- ments are very important,” says �����������������������������������������������
termination. Mahoning County Auditor Michael
Formetco’s subsidiary – Peach Tree Sciortino, chairman of the review ������������
Special Metals – performs processing board. “These companies have led to
operations on metal frames used in the creation of at least 300 jobs and �����������������������
the billboard industry. The company $30 million worth of investment” over
was also manufacturing vinyl graphics the course of their projects.
36 MidMARCH 2010 The Business Journal

Some Good PR About Birth of PR


How modern public relations munications. a person first met Bernays, it would not be long
was born. In 1906, he set forth his philosophy of public
relations, a “Declaration of Principles,” the first
before Uncle Sigmund would be brought into the
conversation.”
By Dennis LaRue articulation that those who practice public relations In the 80 boxes of papers he left, Bernays wrote,
have a responsibility that extends beyond their cli- “If we understand the mechanism and motives of

T
he father of modern public relations ... ents, a responsibility to provide the public with the the group mind, it is now possible to control and
Let’s start over: There are two. truth. In doing so, he sought to separate the ethical regiment the masses according to our will without
The first reference to “public relations” dates practice of public relations from the hucksterism their knowing it.” He called this the “engineering of
to 1897 in the Yearbook of Railway Literature. that all too often passed consent” in a 1947 article
Either Edward L. Bernays (1891-1995) or Ivy for press relations. In an interview with Bill Moyers, Bernays he wrote in Annals of the
Ledbetter Lee (1877-1934) is the father of public Of Larry Tye’s biogra-
relations as we understand it today, that is, a com- phy of Bernays, The Father
said what he did was propaganda, and that American Academy of
Political and Social Sci-
pany, nonprofit organization, political candidate or of Spin: Edward L. Bernays he just ‘hoped it was “proper-ganda” and ence.
officeholder disseminating information favorable to & The Birth of PR, two not “improper-ganda.” ’ Where advertising is
itself or himself (or limiting the spread of damaging reviewers write, “In an explicit, public relations
information) without seeming to be involved in that industry notable for its mastery of evasions and seeks subtlety. Bernays, who opened his first office
dissemination. It does so through its own public euphemisms, Bernays stood out for his remarkable in New York City in 1919, sought to have credit-
relations department or engaging a PR agency. frankness. He was a propagandist and proud of it. In able third parties endorse his clients’ products and
Lee and George Parker founded the third public an interview with Bill Moyers, Bernays said what he services. He understood that while advertising can
relations firm in the United States in 1905, Parker did was propaganda, and that he just ‘hoped it was be informative and persuasive, it lacks the credibil-
and Lee. And Lee is credited with issuing the first “proper-ganda” and not “improper-ganda.” ’ ” ity of someone seemingly unconnected to a client
press release in the United States, in 1906, when Bernays, born in Vienna, was a nephew of Sig- speaking in its behalf.
he persuaded a client, the Pennsylvania Railroad, mund Freud, the father of psychoanalysis, and For example, on behalf of a company that sold
to openly disclose to reporters information about helped make Freud’s theories well known in this bacon, he conducted a survey of 5,000 physicians
a train accident before they would inevitably learn country. He pioneered the PR industry’s use of in which most agreed on the benefits of eating a
about it from other sources. psychology and other social sciences in various hearty breakfast. He sent the results of the survey
For this and other reasons, most historians credit campaigns to shape public opinion. And, writes a to newspapers along with a press release claiming
him with being the father of modern crisis com- historian of public relations, Scott Cutlip, “When CONTINUES NEXT PAGE

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The Business Journal MidMARCH 2010 37

a breakfast of bacon and eggs was what the doctor represented theater companies, politicians, General them into line with what people want.”
ordered. Motors Corp., the 1939 World’s Fair, Proctor & Although Lee spread the legend, his advice still
Perhaps his best-known reach for publicity came Gamble (he persuaded hospitals to use unscented stands. His list of clients included Charles Schwab,
in 1929 and the “Torches of Freedom” parade when white cakes of soap instead of the colored scented chairman of the Bethlehem Steel Corp.; George
hundreds of women holding lit cigarettes marched soap made by P&G competitors), among others. Westinghouse, founder Westinghouse Corp.; the
down Fifth Avenue in New York City. And, he became an antismoking crusader. American Red Cross; Charles A. Lindbergh; Walter
The Museum of Public Relations notes that by Lee campaigned for ethics in the nascent field of Chrysler, founder of Chrysler Motors; and John
the mid-1920s, cigarettes were the most popular public relations and, after Parker and Lee closed in W. Davis, the Democratic nominee for president
form of tobacco consumption in the United States. 1909, went on to represent the Standard Oil Co. and in 1924.
Many women smoked but “only in the privacy of family of John D. Rockefeller. The tactics and methods of Lee and Bernays,
their own homes. Public opinion and [various laws] Legend has it he told John D. Rockefeller Jr., “Tell although refined, remain those of the public rela-
did not allow women to smoke in public.” In 1922, the truth, because sooner or later the public will find tions industry today: Practitioners should remain
a woman in New York City was arrested for smok- out anyway. And if the public doesn’t like what you’re in the background as they ethically communicate
ing on the street. doing, change your [corporate] policies and bring their clients’ stories.
The president of the American Tobacco Co.
(which made Lucky Strike cigarettes), George Wash-

�������� ���������� �����


ington Hill, “believed that cigarette sales would soar
if he could entice more women to smoke in public,”
the museum says.
In 1928, Hill hired Bernays to expand sales of
Lucky Strikes. He consulted a psychoanalyst to
find out why women smoked and he determined � ������������������������������
that they equated smoking with sexual equality, ��������������������������
that cigarettes “represented torches of freedom for ��������������
women,” the museum writes.
Bernays’ enlistment of women holding ciga-
rettes to march for equality (some men marched,
� ��������������������������������
too) “caused a national stir,” the museum says, ���������������������������������
and was widely reported by newspapers across the ������������������������������
United States. A subsequent advertisement for Lucky ����������������������������������������
�����������������
Strikes headlined, “An Ancient Prejudice Has Been ��������������������������������������������������
Removed” and showing a woman exhaling a stream �������������������������������
��������������������������������������������� � ���������������������
of smoke overstated the case.
There was no question, however, that Bernays �����������������������������
made it acceptable for women to smoke in public ������������������������������
and played no small role in increasing the number ����������������������
of female smokers.
During his long career – Bernays died at 103 – he
� ��������������������������������
Edward L. Bernays spearheaded a campaign to encourage ���������������������
women to smoke in public, boosting sales of cigarettes. �������������������
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The Business Journal MidMARCH 2010 39

Public Relations:
Page 36-40 Marketing101
Where Tiger, Toyota Went Wrong
PR pros cite spectacular examples bad situation. President Bush needed to give the
impression that he was in full control within hours,
tion,” let alone a recently opened and little known
nightclub, Pecchia says. It’s also important to note
of PR mismanagement. “an approach that seemed to work for him at Ground
Zero” following the Sept. 11 at-
that the owner of the Lemon Grove isn’t a pro-
fessional speaker and
By George Nelson tacks, Hahn says. Richard Hahn didn’t hire a PR firm or
Instead of going immediately lawyer. “He spoke from

B
ad news can be made even worse when those to New Orleans, Hahn says, Bush ‘From accelera- his heart. I think that’s
responsible for damage control fail to respond flew to San Diego for a political
properly. fundraiser and didn’t show up in
tors to brakes, noteworthy,”
reflects.
Pecchia

Just ask Toyota Motor Corp. and Tiger Woods. the stricken city for days. “They bad news seems The quality defects
They’re spectacular examples of public relations never could get ahead of the to be coming that have plagued Toy-
mismanagement: the disclosure of accelerator and negative impressions left by his ota strike at the heart
brake problems in several Toyota models and the inaction,” Hahn reflects. “Ensu- in waves, mak- of Toyota, says Vince
fallout from Woods’ car accident last November. The ing issues like an unqualified ing it very dif- Bevacqua, vice presi-
latter led to revelations that the top-ranked golfer political appointment running dent, media and public
had been in several extramarital affairs. the relief effort only made the ficult to control relations, for Prodigal
Public relations practitioners in the Valley offered situation worse.” message.’ in Poland. Bevacqua
their assessments of where the image guardians fell Both Toyota and Woods were wonders why Toyota
short with Toyota, Woods and others, and what they too slow in their responses, agrees Dan Pecchia, was so lethargic in responding. “Toyota was just
could have done better. president of Pecchia Communications, Canfield. “If very slow coming to the plate and owning up to
In the case of Toyota, says you want to get control of in- what the problem was,” he says. The company’s ad-
Richard Hahn, president of George Farris formation, you have to assert vertisements went up weeks before the first spokes-
Youngstown’s Keynote Me- yourself as the best source, men were made available. “There is no reason that
dia Group, the automaker ‘He didn’t have the most credible source, Toyota’s leadership couldn’t have come forward and
sent “mixed messages” and and the best way to do that owned up to it earlier,” he remarks. “This country
offered no clarity on the na-
to answer is to be the first source,” he and our consumers will forgive almost anything if
ture of the problems or how questions but says. Both Toyota and Woods you own up to it.”
it proposed to solve them. he should allowed others – in the car In Asian cultures, an apology is seen as “very sin-
Moreover, Toyota officials company’s case the govern- cere and profound,” and it would have been natural
– the president in particu- have spoken ment and some media, and for Toyota to own up to the problem right away. “You
lar – were slow to respond. without notes in Woods’ case the tabloids can’t worry about positioning. The first position is
“From accelerators to brakes, – to attract attention before to be honest,” he says. “This is a brand that built
the bad news seems to be to the press, coming out and declaring itself up as being reliable. … You can’t play with that
coming in waves, making it not to cronies.’ their messages. because that’s at the core of what you are.”
very difficult to control mes- “If Tiger would have been Bevacqua says Woods’ camp was smart to stage a
sage,” Hahn remarks. “Even the dealers seemed to first out of the box with the truth – maybe not the full photograph last month of the golfer running, thereby
be in the dark.” truth but some semblance early on,” Pecchia says, he circumventing the paparazzi. Beyond that, the
Toyota needed to respond faster to the quality might have received more sympa- scandal “was allowed
issues and company leadership needed to be in the thy. Similarly, had Toyota officials Dan Pecchia to grow and develop a
forefront, Hahn says. They also needed to make sure come out early with a “clear but life of its own,” and the
that their dealers, who would be the “go-to” sources, contrite message” with the infor- ‘If you want to mystery grew as each
had the facts earlier. “They were the most critical link mation they eventually released, of Woods’ purported
between the company and the consumer,” he says. declared how they would fix the
get control of mistresses came for-
Woods’ people seemed to forget that reporters problem and defined themselves information, ward. When the golfer
covering a “ubiquitous, national brand” such as as the best source of information, you have to as- eventually reappeared,
the golfer wouldn’t stop at the facts of the initial it would have gone better. it was at a “stilted, over-
incident. The revelations of his extramarital affairs One of Pecchia’s favorite ex- sert yourself as planned, nonpress press
were all but inevitable. Reporters wanted the most amples of a local public relations the best source, conference.”
minute details, from what club his wife wielded “on disaster was one that was actually One part of Woods’
that fateful night” to his sexual prowess. averted, the response to the recent the most cred- brain was trying to work
“A press conference within days, not months, assault of state Rep. Bob Hagan in ible source...’ out of his predicament
would have helped,” Hahn says, referring to Woods’ the Lemon Grove in downtown from the perspective of
roundly criticized staged apology. Rather than offer Youngstown. “One of the things that defused that tournament wins and endorsements. But he should
“trite phrases” and “empty-sounding expressions of situation was that the owner of that place came out also have been considering how this would affect
remorse” weeks after the episode, “he should have very quickly and told the truth,” he says, becoming his wife and kids, who became the focus of media
taken responsibility for his actions within days.” the source. The owner’s personality and honesty attention when he was in seclusion. “Sometimes
The Bush Administration’s response to Hurricane played very well. you’ve got to make a decision as a human being and
Katrina also reflected a poor response to an already “That could have been a disaster for any organiza- See PR PROS, page 40
40 MidMARCH 2010 The Business Journal

PR Pros: Where Tiger Woods, Toyota Went Wrong


From Page 39 wrong and created a lot of publicity.” before employees and still read a prepared statement.
not just as a business entity,” Bevacqua says. The only thing he suggests Toyota could have “That was the ultimate chicken move,” he says.
The health care debate has been “interesting to done better was begin its confidence campaign, Instead, the golfer should have faced reporters
watch,” but after a year of often brawling discussion featuring testimonials, earlier. Farris was satisfied and spoken from his heart, “or pretended like he had
nothing has become law. From a public relations per- with the timing of when the president of Toyota ap- one,” Farris says. “He didn’t have to answer ques-
spective, President Obama and Democratic leaders peared on TV, “but the way they shot the video, with tions but he should have spoken without notes to the
had the pulpit but “weren’t able to make anything him looking off screen instead of press, not to cronies.”
of it,” he observes. directly into the camera, looked Vince Bevacqua Mahoning County
Bevacqua acknowledges that the system is “dy- bad,” he says. officials “did a terrible
namic” and “we’re in a plural society” with many Woods has damaged himself ‘There is no job” of communicating
competing points of view and interests. The dyna- in a key demographic – women, the urgency and facts
mism of the debate makes offering suggestions dif- who influence 80% of retail sales, reason that when they campaigned
ficult, he concedes. “Sometimes there isn’t a fix.” Farris points out, and who will Toyota’s leader- for the sales tax last year,
Many factors are working in Toyota’s favor, ac- “never, ever” again consider him Farris says. “There was
cording to George Farris, president and CEO of trustworthy. “They will avoid
ship couldn’t no central theme except
Farris Marketing, Boardman. Toyota has a lot of letting their children buy his mer- have come the three commission-
credibility, and its recent troubles are nothing like chandise,” he says, and be mad at forward and ers proclaiming that it
the situation involving the exploding fuel tanks in their husbands if they buy golf was important and that
Ford Pintos during the 1970s; so far there have been equipment Woods endorses. owned up to it we should vote for it.
no disclosures of engineers’ warnings, he says. “His actions were less evil than earlier.’ That is so old-school
While many Toyota owners might feel nervous, crazy. He had to know he would and unacceptable. No
the vast majority have never had a major quality eventually be caught,” Farris ob- one is happy with the
problem, “let alone a life-threatening one,” he says. serves. “Nonetheless, he has done big damage to his way the county is run, but the commissioners don’t
“And consumers have a short memory. Ford sales endorsement deals and the majority of women will acknowledge this.”
are off the charts now. Why didn’t images of families always despise him.” Woods also wasn’t well served County officials need to provide details and
burning to death in Pintos bankrupt Ford? They paid by the people around him, who should have advised make a case for the tax by showing how money is
the insurance claims and moved on,” he said. him to quit leaving evidence, enter counseling or spent, who pays and who benefits. “Use professional
“When you sell millions and millions of any- seek a divorce. “Of course, you cannot convince marketing and PR consultants, not just friends and
thing, especially something that has thousands of a man that thinks he is invincible to get help for campaign assistants,” he advises.
parts, many made by outside suppliers, eventually something he does not think is wrong.” The commissioners also should have met with
something is going to go wrong,” Farris posits. Farris also faulted Woods for his “ridiculously business, faith and union leaders, as well as con-
“Unfortunately, this was something that went real staged” press conference, during which he stood sumer groups, then taken that campaign public.

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The Business Journal MidMARCH 2010 41

D
on’t let anyone ever tell you including it here as well. After all, just as the name bring their own specialties; roasted garlic and
that our senses don’t play a role implies, the staff of life is as much, if not more, of braided challah on Fridays, jalapeño cheddar on
in what we like and dislike. a staple here than the equally wonderful soups, Saturdays and toasted sunflower seed on Mondays,
sandwiches and salads. for instance.
When it comes to what we eat, Panera, headquartered in Richmond Heights, The day of our visit, one choice was cinnamon
we want it to look appealing; Mo., started in 1981. In the local region, Covelli raisin swirl – the sweet-smelling loaves strategically
unless it’s Jell-O or Rice Krispies, we don’t Enterprises of Warren, reportedly the largest Panera plopped near the check-out counter and absolutely
want it to wiggle to our touch or make noise franchisee in the country, opened the first bakery- irresistible, at least to us. The raisins, we reasoned,
café in Boardman in 1998. For our official visit, we would make this bread healthful; but then we de-
before it’s in our mouth. Of course, we want went to the Austintown restaurant – fully intending cided we’d better go the extra mile and put a loaf of
it to taste good – but before it passes our lips, to make our choices from the variety of breads and nine-grain bread in our basket as well.
it has to smell good. ignore all those wonderful pastries. As we checked out, we were offered a sample of
It’s best to arrive early in the day, we quickly cranberry pecan bread that was a special that day
To coffee drinkers, for instance, nothing learned. At the time we arrived – about 1:30 on a – delicious, but we stuck it on our must-buy list for

#12
compares to that first whiff of a just-opened weekday afternoon – the pickin’s were pretty slim. another time.
bag. Farmers hustle in from their fields the That said, we had little trouble making up our Oh yes: We’d be remiss if we didn’t mention a
second the aroma of breakfast bacon siz- minds; one of those skinny, whole grain baguettes few of the other treats here such as Danish pastries
caught our eye right away ($2.89), as did a demi and croissants, the latter filled with such goodies as
zling wafts past their tractors. To our search three-cheese roll ($2.79). spinach, banana pepper mozzarella, apricot, rasp-
team’s noses, though, one of the most inviting The cheesy bread, which is made with parmesan, berry and (sigh!) chocolate.
and comforting smells in the world is that of romano and Asiago, is available in three versions, LAST BUT NOT YEAST: A side section in the
freshly-baked bread. by the way – and the nice folks at Panera will slice shop serves up a few tables and chairs, and a deli
everything for you if you want. case is filled with a relatively small assortment of
We enjoy our daily bread toasted for breakfast soups, rolls, salads, scones and cookies. We kicked
In Search of: ourselves for having had lunch before we arrived,

Our Daily
(for one of us, it’s smothered with peanut butter),
as a top and bottom for our lunch sandwiches and because the spicy Asian stew with Far East noodles,
to sop up the gravy from our dinner’s roast beef. So a special of the day, sure looked yummy.

Bread
important is bread to us, in fact, that we set out to
find some great places to buy it.

A visit to the Schwebel


Baking Co. outlet

O ur journey started at the Great Harvest store in Austintown


Bread Co. in Howland. (There’s a shop in gave us a chance to save
Boardman as well.) Great Harvest specializes By Monnie Ryan a little of another kind
in stone-ground, 100% whole-wheat breads baked of bread – but the first
from scratch. Other favorite thing we discovered is
Each day brings special offerings as well as several loaves we didn’t get that there’s lots more here
everyday breads and sweets such as honey whole this time out are the to put into our shopping
wheat and old fashioned white bread, granola and honey wheat, cinna- cart.
even dog bones to brighten your pooch’s day. mon raisin and white Basically, the place is one
We spent a little time looking at (and sniffing) whole grain; Panera’s large room with shelves on all
the baked goodies as well as a few nonfood items sourdough, made with the walls – plus tables in the center
such as spatulas, bread knives and some lovely Pol- no fat, oil or sugar is choles- – all stacked with goodies. As we ex-
ish pottery. But our noses quickly won out, so we terol-free. pected, the prices can’t be beat; when you can
headed for the counter to place our order. Somewhere around St. Patrick’s Day, pick up a buy Schwebel’s Roman Meal, white, Italian, whole
Our visit was on a Wednesday, when our choices loaf of Irish soda bread, tempting with buttermilk, grain, deli rye, sourdough and more for 99 cents a
included, spinach feta, cinnamon swirl, New York currants, eggs and a hint of caraway. loaf or less, it smells like a good deal to us.
rye and sourdough. In the end, a round of the Spin- LAST BUT NOT YEAST: As we mentioned before, If you don’t mind spending a little more, consider
ach Feta won out ($6.25), and we couldn’t resist we gave passing up the pastries our best shot, but Schwebel’s Selects – multi-grain rolls, Kaiser rolls
adding one of those yummy-looking pepperoni who can resist a cherry Danish or German chocolate and bread, most priced around $1.59. Packages of
rolls ($4.50). pastry? hamburger and hot dog buns are a reasonable 99
We’d planned to stop there until we spotted the For that matter, why not stay for lunch and get a cents a package as well.
fruit bars – similar to brown Betty only with pieces made-to-order deli sandwich or salad or one of the Sweet things are abundant, too, with private-label
of cherries and apples mixed in with the oatmeal. delicious soups served in a bread bowl? brands like Tastykake powdered and chocolate-cov-
Each large square sells for $1.75 each – we bought ered mini-doughnuts on sale, two boxes for $6, and
one for each of us.
Back home, we wasted little time polishing off
everything (in the interest of full disclosure, those
fruit bars never even made it that far). The bread
O ur next stop – The Bread Chef at The
Shops at Southwestern Place in Poland
– came thanks to a gift certificate from a
friend. And, we happily report, the array of tempta-
tions here is almost mind-boggling.
four Mrs. Freshley’s fruit pies for $5.
We also snagged a bag of Schwebel’s raisin bagels
for 99 cents.
The biggest surprise came when we discovered
packages of various mixes for soups, gravy and bis-
was wonderful – we sliced it down the middle, stuck
half in the freezer and enjoyed it later. Actually, the smell of fresh-baked goodies reached cuits – at $1.59 each, we came home with several
LAST BUT NOT YEAST: Great Harvest is also a our nostrils long before we entered the shop. Even varieties including cheddar garlic drop biscuit mix
deli, with a few tables and chairs, sandwiches, soft though it was 1:30 in the afternoon on a weekday, much like those wonderful Cheddar Bay biscuits at
drinks, a variety of coffees and teas and smoothies. The Bread Chef was filled with customers, and we Red Lobster.
For a special treat, try the California Cobb sandwich suspect several weren’t in any hurry to leave those LAST BUT NOT YEAST: There are a few other
($5.50), which consists of avocado, romaine lettuce, wonderful scents even though they’d made their unexpected items here such as a rack of jellies and
tomato, smoked turkey breast, crisp bacon and bleu purchases. Loaves of bread are baked directly on preserves, condiments and jars of dried spices.
cheese spread on honey whole wheat bread. a hearth with steam injection to create delectable Close to the check-out counter (where they’re more
crispy crusts. tempting) are large bags of Shearer’s potato chips

W e’ve mentioned Panera Bread once or


twice in previous searches, but no men-
tion of bread would be complete without
As at the other bread shops, there are a num-
ber of “everyday” breads such as Italian, ciabatta,
sourdough, Jewish rye and multi-grain. Other days
plus cookies, pretzels and other treats. There’s even
a freezer filled with frozen treats such as Hershey’s
ice cream.
42 MidMARCH 2010 The Business Journal

Alex & Jorgine Shaffo, Owners

330-743-0920
Hours:
Monday-Friday 10:30 a.m.- 2:30 p.m.

Located in the YMCA Building


17 N. Champion St. • Downtown Youngstown

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The Business Journal MidMARCH 2010 43

BuildingBetterBusiness
Complaints to BBB Up 9.7% in 2009
Cell phone industry tops list “For the second year in a row, banks experienced
a significant increase in complaints coinciding with
97.2%. The resolution rate by banks declined slightly
to 95.2%.
with 37,477 complaints. 140 bank failures in 2009,” says Cox. “Trust in the The 2009 annual report also shows that BBB Reli-
financial sector is already extremely low and the ability Reports, which are available online for free

C
onsumer complaints to the Better Business dramatic increase in BBB complaints against banks and contain information on a business’s accredita-
Bureau increased nationwide by 9.7% reflects the growing discord between consumers tion status, letter-grade rating and complaint history,
in 2009, the BBB announced March 8 in and the industry.” are increasingly popular as a free tool for consumers
releasing its annual report. While the cell phone industry, cable and satellite to research the trustworthiness of businesses.
Not only did BBB receive nearly one million TV industry and banks received a high volume of The four million BBB Reliability Reports on busi-
complaints filed by disgruntled customers last year, complaints, two of the three industries saw improve- nesses across North America were viewed more than
consumers turned to the nonprofit organization ments in their resolution rates over the previous 65 million times in 2009. The most popular industries
more than 65 million times for help in researching year. Cell phone companies resolved 97.4% of com- researched through the BBB were roofing contractors,
businesses across North America. plaints; the cable and satellite TV industry resolved general contractors and mortgage brokers.
“Amidst the housing crisis, the high unemploy-
ment rate and the chaos on Wall Street, the last year
has not been easy on consumers and the increase in
complaints to BBB reflect this troubled economy,”
says Stephen A. Cox, CEO of the Council of Better
Mom and Pops Must Survive
T
It is not only mom and pop stores that are van-
Business Bureaus, Arlington, Va. he dream
ishing. It’s also smaller advertising agencies and law
The BBB received the most complaints in 2009 of owning a
firms. One recent study, based on data compiled by
about the cell phone industry with 37,477, a 2.1% successful small
the Organization for Economic Cooperation and
increase over last year, Cox notes. The cable and business is still alive in
Development, placed the United States second to last
satellite TV industry ranked second with 32,616 com- America and remains
out of 22 rich nations in the percentage of workers
plaints, an 8.7% increase over 2008. Rounding out an essential part of our
who run their own businesses. Only Luxembourg
the top three, banks were the subject of 29,920 com- national self-image. But
ranked lower.
plaints, a 42.3% increase over the previous year. what is the reality?
American business is increasingly becoming an
Look along the main
American myth; self employment in nonfarm busi-
streets and rural ar-
Morrison Elected BBB Chairman nesses has fallen by nearly half over the past 50 years.
eas of the country. In
It is not because there are few entrepreneurs in the
The Better Business Bureau of the Mahon- place of countless small
United States. The real culprit is Money.
ing Valley has elected Dar yl Morrison, area businesses supporting
John Cottam who opened the Spectacle optical
manager of Time Warner Cable, to serve as its millions of families in
shop in Salt Lake City in 1985 originally designed
chairman. tens of thousands of
By Pat Rose glasses for singer Elton John but now his classic
David Coy of Youngstown Television LLC and communities, the huge
BBB President “Blade Runner” must contend with Italian eyewear
Teri Storey of Masonry Materials Plus were elect- banners of a few giant
goliath Luxottica. That company has also bought
ed vice chairmen, Ed Muransky of the Muransky corporations now fly.
up small designer brands such as Oliver Peoples
Companies, treasurer, and Bruce Zoldan of B.J. I just returned from Arizona where I visited
and Oakley that people expect to find at his shop.
Alan Co., secretary. Keith Downard of Stifel Nico- Phoenix, Prescott, Coolidge and Casa Grande. In
Other small optical shops have been bought
laus is immediate past chairman. Christopher the large cities and the tiny one (Coolidge), I saw
up by Pearle Vision, LensCrafters and Target
Newman of Henderson, Covington, Messenger, and shopped only in chains. Even in the smallest,
Optical. Another local segment of business
Newman & Thomas Co. L.P.A. was re-elected as I found only chain drugstores. There was no
being forced out by Money.
BBB counsel and will also serve on the executive independent pharmacist with a soda fountain
Even franchises are controlled by Money. A
committee.Newly elected directors are: Jeff Hed- who remembered your name. Instead there
small entrepreneur rarely can finance the fran-
rich of Prodigal, Martin Raupple, a dentist, Carol was a drive-up window for prescriptions and
chise fee to buy a very productive franchise
Potter of the Mahoning Valley Historical Society a grumpy woman who couldn’t understand
of his own. Often there are conglomerates
and Douglas Sweeney of Chevrolet Buick GMC. why, after my second trip there, and they
buying groups of restaurants and business-
Directors re-elected to three-year terms are: still hadn’t filled all the prescriptions, I was
es rather than a single owner/manager.
Chuck Booth of The Don Booth Co., Patrick more than a little testy.
We are lucky that we still have many
Bresnahan of Hynes Industries, Frank Dixon of I also looked for a local shop where I
small-business owners in our Mahoning Valley. I
Cohen & Co., Daniel J. Donoghue of Donoghue could buy a sweat shirt but was told to try Wal-Mart.
only hope that the trend will reverse in other parts
Construction & Home Improvement, George Far- There is a lot of farm land in Arizona but all I found
of the country and being a small-business owner
ris of Farris Marketing, John Finizio of Humility were huge corporate dairy farms and very few farm
will again be a productive and successful career. I
of Mary Health Partners, Thomas E. Hutch of houses where families live.
believe that when that trend gains momentum, our
Aerolite Extrusion, Barbara Kolesar of Envelope 1, While in Phoenix, I needed to withdraw some
country will again become the country admired and
William LaGuardia of LM Engineering, Ted Schmidt cash and I recognized the names of all the big na-
copied by the rest of the world.
of PNC Bank and Sherry Sheely of Sheely’s Fur- tional banks. I went to an automated teller machine
niture and Appliance. and for a fee could withdraw from my account in a The author, Pat Rose, is president of the Better Business
community bank in Youngstown. Bureau of the Mahoning Valley.
44 MidMARCH 2010 The Business Journal

Foodies Graze at Meridian Services Event Hundreds of visitors grazed at more than 50 vendors’ booths set up March 6
for the Our Valley Cooks Food Expo at Mr. Anthony’s banquet center in Board-
man. The event benefits Meridian Services’ addiction treatment programs.

Colleen Hudoch, a chef at Caffé Capri offers Shannon Pusch and Terra Braun promote Christina Benton’s Just Pizzelles, based in David Phillips, a chef at Gia Russa, cooks up
visitors samples of one of the restaurant’s the banquet and catering services available Cortland, offers 60 flavors of the traditional samples of his company’s potato gnocchi and
pasta dishes. Caffé Capri Italian Bar & Grille, at Holiday Inn–Boardman. The hotel offers waffle-shaped cookie. Sample packages of cherry-tomato sauce. Gia Russa produces a
8000 Market St., Boardman, is owned and 10,000 square feet of banquet and meeting the cookies were recently included in gift bags full line of pasta, pasta sauces, bruschetta
operated by the Quaranta family. space that accommodate up to 400 guests. distributed in connection with the Oscars. toppings, grated cheeses and preserves.

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The Business Journal MidMARCH 2010 45

��������
PEOPLE, COMPANIES, MAKING NEWS

For the Record ����������


The WYSU-FM program “Lincoln Ave- The director of the Ohio Department
���������
nue with Sherry Linkon” has won a 2010 of Transportation, Jolene Molitoris, will
Ohio Public Images Media Award in the address “The Future of Transportation ���������������������� �������������������
documentary/public affairs category for in Ohio” March 19 at the Regional ����������������� ������������������
a program that explored the challenges Chamber Government Affairs Council
luncheon at the Avalon Inn.
����������������
facing individuals with disabilities.
The event is open to the public. Cost
The director of the Ohio Department
of Agriculture, Robert Boggs, has pre-
for the luncheon is $20 for chamber
members and $30 for nonmembers.For
�������������������������

sented Nick Ferrante of Geneva with
reservations, call 330 744 2131. ��������������������������������� ������� ��������� ����� ����� ���������� ���
an award honoring his late father, Peter
Ferrante, who was instrumental in devel- WFMJ has issued the annual Har- ����� ���� �������� �� ��������� �������������������������
oping the state’s wine industry. vest for Hunger School Challenge, open ��������������������������������� ���������������
to elementary and middle schools. The �������� �� ��� ������ ��� ���������� ����� ����������������������������������
The graphic communications program
school that collects the most pounds of ����� ��� ���� ����� ���� �� ������� ������ ���
������������ ���������� ��� ����� ����
at Choffin Career & Technical Center,
Youngstown, has been reaccredited
food during March will win a pizza party ������������������������������������� �������������������������������������
by the Graphic Arts Education and Re-
from Wedgwood Pizza. The food must be ������������������������������������� ������������������������������������
delivered to Second Harvest Food Bank ������������������� ����� ���� ��������� ��� ���� ��������
search Foundation. It is the only program
no later than April 2, 2010. ����������������������������������� ������������������������������������
in Ohio accredited in six areas.
Cortland Banks will make a donation Westminster College, New Wilm- ������������������������������������� ����������� ����������� �����������
to Second Harvest Food Bank for every ington, Pa., has received a $1 million ��� ������ ������������� ������� ������ ������������������������������������
new checking account opened through bequest from the estate of 1945 alumna �������������������������������� ������������������������������������
the end of this month. In addition, a Betty Naugle Parisen to provide scholar- ������� ��� ��� �� �������� ��� �������� �������� ����
$25 donation will be made in the name ship assistance to students with finan- ������������������������� �������������������� ����������������������
of every new customer who mentions cial need and academic merit. ������������������������� ������������������ ������������������������
Harvest for Hunger. Bank branches are Mike Lucas and Kelly Buhro were ������ ��������� ������ ���������������������� ������ ��������� �����
also collecting nonperishable food items recently honored during Iron & String ������������ ����� �� ���� ��������� ����� ��� ����� �������
to benefit Second Harvest. Life Enhancement Inc.’s 3rd Annual ��� ������ ���� ������ ���� ����� ���������� �
� ���� ���
Employee of the Year luncheon. ������������������������������������ ������� ������� �� ������ ���������� ����
F.N.B. Corp., Hermitage, Pa., parent
of First National Bank, and its employees
�������������������������������������� ���� ���������� ������� �������� �������
Nancy Wloch has joined CompOne, ��������������������� ��������������������������������������
contributed $55,000 to the United Way Boardman, as a nurse case manager.
of Mercer County. F.N.B. and its affiliates ��������������������� ���������������������
also raised more than $16,000 for Haiti Nancy Engle has joined the North- ������������ �����������������������������
Relief Efforts and Development. wood Realty Services office in How- � � ����� ����� ��������� �������� ������������������������������������
land. ������������������������������������
Innis Maggiore, an advertising and ���������������������������������������
public relations agency based in Canton, Friends of Fellows Riverside Gardens ���������� ���� ������� ��� ��������� �����������������������������������
has won a Judges Award and 14 gold will sponsor a trip to New York City to see ���������� ���� ��������� ���������� ������� � ������������������������������
and silver awards in the Canton Advertis- several historic gardens May 20-23. For ��������� ��������� ����� �������� ���������� ��� ��� ������� ���� ��� ���� ������
ing Federation ADDY Awards program. information, call 330 740 7116. ������� ��� �������� ���� �������� ���� ����������������������������������������
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The Mahoning Valley Pizza Cook-Off takes place March 21 at The Embassy in Youngstown. �������������������
The fundraiser will benefit the Potential Development Program Inc., which provides preschool ������������������
and grades K-8 education for children with autism and special needs. Members of the event
committee are, front row from left: Angela Crofford, Sue Stricklin and Paul Garchar. Second
row: Ron Raubenstraw, Melissa Jupp, Roxy Gurlea, Kevin Chiu and Jim Miller ����������������������������������������
46 MidMARCH 2010 The Business Journal

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At the Crossroads of America! WARREN 11 TO NEW YORK



➺ TO CHICAGO 80 OH 80
IO
CLEVELAND EX
ITS
TU
RN Lordstown
215 PIK
&2 E
16
CSX
PA
TU
RN
NORFOLK & SOUTHERN AKRON PIK YOUNGSTOWN
76 E

S 11 76 TO PH
BU ILAD
COLUM CANTON ELPH
IA
TO PITTSBURGH ➺

Lordstown

• 600 acres of land available zoned for industrial and commercial use
• Great residential sites available
• Village of 25 square miles has 4,000 residents
• Abundance of prime land priced low ready for new construction
• Great incentives for new business and industry
The growing Village of Lordstown is strategically Industrial developers are greatly impressed with the accommodating attitude
situated at the “Crossroads” of major Northeast that the Village of Lordstown has toward new business and industry...
transportation arteries. The Ohio Turnpike (I-80) and call, email or visit our web site for more information:
St. Rt. 45 pass through the village and I-76 passes
just south of the village and provide easy access for
regional and intercontinental motor freight firms.
Rail service is provided by both Norfolk Southern
www.lordstown.com
and CSX Railroad systems. 330-824-2510 email: PlanningZoning@LordstownVillage.com
The Business Journal MidMARCH 2010 47

TIPS FOR CLIMBING THE CAREER LADDER, COMPILED BY MONNIE RYAN

Getting Ahead
Secrets for Getting Hired
Approach job interview are someone who gets along well with
people and has no problem tolerating
from the employer’s differing opinions or beliefs. Never
perspective. mention religious, political or racial
matters during the job interview.

I
f you want to ace an interview, you • Professional behavior sells.
need to know how interviewers There are a number of universally
think, says Martin Yate, job- admired behavioral traits common
hunting expert and author of Knock to successful people in all fields,
’em Dead: The Ultimate Job Seeker’s Yate says. Some of these are drive,
Guide. motivation, communication skills,
Approach each interview from the team chemistry, energy, determina-
employer’s perspective and demon- tion, confidence, reliability, honesty,
strate your strengths through stories; analytical and listening skills, goal
you’ll make a great – and lasting orientation and the ability to follow
– impression. procedures. Choose several of these
Yate offers five “secrets” to keep in traits that apply to you and that you
mind when you’re preparing for your can back up with stories from your
next interview: work history. The idea is to create a
• Show that you have both abil- mental “movie” of an event, which
ity and suitability. A good computer is much more powerful than simply
programmer at a bank, for instance, stating your strong points.
has both technical and professional • Identify problems you have
skills; that is, the ability to program solved for your past employers.
a computer as well as knowledge of Come up with specific examples for as
how to get things done in the banking many different success stories as you
industry and work well with bankers. can think of. Then, ask what the first
Itemize your technical/professional projects you as an employee would be
skills as they parallel the requirements involved in if you were hired at this
of the job, then recall an incident to company. Select the most relevant
illustrate each of those skills, Yate problem-solving examples to share
advises. If you’re applying for a job with your interviewer. During the in-
in an industry with which you’re terview, state the problem, then isolate
familiar, consider describing how relevant background information, list
you’ve successfully collaborated and your key qualities, recall the solution
accomplished goals with other indus- you provided and what that solution
try professionals. was worth to your past employer.
• Asked to make coffee? Keep your
cool. Increasingly, employers are using Update Your Resume
these questions to gauge whether you More than 80% of workers polled
are the kind of person who is prepared by Robert Half International say
to do whatever it takes to help the they’re ready to start a job search to-
team. So, think of a time when you morrow if they lost their jobs today.
went the extra mile and how what But only 20% said they had updated
you did helped the company. Then their resumes in the last three months,
rehearse the story until you can tell it 44% hadn’t done so in a year, and, 2%
in 90 seconds. don’t even have a resume.
• Emphasize manageability and “Workers who are prepared in the
teamwork. Managers can develop a event of a job loss also are ready when
sixth sense when it comes to spotting new employment opportunities arise,
and weeding out mavericks and prima including those within their compa-
donnas – they want team players who nies,” says Reesa Staten, senior vice
can work independently, get along president for Robert Half. “A current
well with others and take direction resume is an essential career tool
and criticism. Also crucial is the – the longer it remains untouched, the
ability to work and get along with a harder it is to update, since specific
diverse work force in terms of sex, age, achievements are not always easy to
religion, race, politics, abilities/dis- recall. Creating a personal file where
abilities or national origin. Use words you place kudos can help you keep
and actions to demonstrate that you track of your successes.”
48 MidMARCH 2010 The Business Journal

New Chapter Opens for Rosetta Stone


By Dan O’Brien
to operate the café, which has existed

A
local restaurateur began writing since the new Poland branch was built
a new chapter March 8 that in 2002.
tells the story of a homemade The café has gone through two
business expanding in the Mahoning other operators, and when the last
Valley. one opted to pursue other opportuni-
Chuck Sop, owner of the Rosetta ties, Rosetta Stone stepped in, Sears
Stone Café and Wine Bar in downtown says. “It all comes down to building a
Youngstown, says patrons of the Pub- stronger community, and that’s what
lic Library of Youngstown and Mahon- libraries are all about,” he says.
ing County Poland branch are now be Sop says his downtown business
able to enjoy some of the restaurant’s “is doing well,” although the timing
cuisine and pastries while examining couldn’t have been worse to start that
a new book. venture. When the café opened in
Although the Poland menu is 2008, the economy collapsed. Since
different from Rosetta’s downtown then, business has steadily increased.
flagship – the café will start with He hopes to open the Rosetta
simple fare such as hamburgers and Stone’s basement and turn it into a
sandwiches for lunch and dinner – it club for Youngstown State University
should draw enough local support by students. “The university wants to be
virtue of library visitors alone. As the closer to downtown and we want to
business becomes acclimated to the Owner Chuck Sop and the library’s Carlton Sears welcome patrons on the first day of business. capture that,” he says.
new venue, that menu should expand, The café, now named Rosetta Stone “We felt it was a great opportunity And, Sop says, there are opportuni-
he notes. Chapters, is open for breakfast, lunch to show off our catering business,” ties to expand Rosetta’s footprint into
“There are 120,000 people that and dinner, Sop says. Rosetta Stone Sop says. His sister, Nancy Parker, will Trumbull County.
come through the library doors each will also assume catering responsi- manage the Poland location. “We’re hoping to start a sports bar
year,” Sop says. “And, they all have to bilities at the library for special func- The director of the Youngstown and restaurant at the Quality Inn [in
walk past us. Most restaurants would tions such as receptions, meetings, Public Library, Carlton Sears, says the Liberty],” Sop says. “I think there are
kill for 120,000 people a year.” luncheons or private parties. Rosetta Stone provided the perfect fit all kinds of opportunities here.”

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The Business Journal MidMARCH 2010 49

BY JEFFREY GITOMER

Sales Savvy
What Are You Learning?
How Are You Learning?
How are you taking As a reader, I am challenging you
to look at the ideas you read with
advantage of your an open mind, and strike from your
knowledge? mind the phrase, “I know that.” Most
salespeople already know everything.

I
have been a student of sales since The problem is they don’t do it.
Nov. 11, 1971. I was listening (via I would rather have you ask your-
the brand-new voice technology self, “How good am I at that on a scale
called the “cassette tape”) to a guy of 1 to 10?” Then ask yourself:
named Jay Douglas Edwards, who • How does this information apply
uttered this sales tip, “If the customer to me?
says, ‘Do these • Do I agree?
come in green?’ Learning sales skills is a matter • Am I comfort-
you say, ‘Would of understanding, adoption, ap- able with this?
you like them in • Does it fit my
green?’ ” plication and a bit of tweaking. personality?
That’s the day • Is this “me”?
I realized that there was a science of If the answer to those questions is
selling. I wanted to learn more. yes, then ask these questions:
I will admit that most sales skills • Is this in the best interest of the
and sales tips taught in the 1970s customer?
were somewhat manipulative. But at • Will this lead me to a long-term ����������������������������������������������������
the time that’s all that existed. Over relationship with the customer?
the last 40 or so years, sales models • Will this make my mother �����������������
proud?
���������������
have changed.
Probably the best example of What about CDs and the Internet,
change I can offer you comes from a YouTube, podcasts and other forms
column I wrote several years ago about accessing sales skills information?
the “Benjamin Franklin close.”
The point of that column is rather
than use an old, time-worn manipu-
They’re all great! They’re just not
as great as reading a book. Of course,
there are multi-media forms of sales
�������������������
lative sales close on the customer, try information you can access. But none ��������������������������
using it on yourself before you go into is as flexible as reading. �����������������������
the sale as a means of preparation. Reading gives you a chance to ������������������
I have read all or portions of hun- move at your own pace, underline, ����������������
dreds of sales books over the past 40 scribble notes in the margins, re-read ��������������
years. Most of what I have learned what you may not understand, even
has come from the spark of an idea dog-ear the important pages and ������
gleaned from a book, and then altered
it once I got out into the field and had
where you left off.
Reading time is usually quiet time.
����������

������
to actually apply the strategy. It gives you a chance for reflection.
All sales books offer some valu-
able information. All sales experts
Whenever you choose, you can stop
and think about the meaning, or you
����������
offer some valuable information. As a can adapt and apply what you read. �����������������
student, your job is to determine how The messages offered in books are
that information fits into your skill set, from both men and women, experts
your environment, your marketplace in their fields, who have used these
and your customer interactions. methods and strategies to build their
Learning sales skills is a matter of
understanding, adopting, applying,
and tweaking. In my experience I have
own success. Your job is to adopt
them, adapt them, and turn them
into money.
������������
found that unless the tip or strategy
is comfortable to me, I won’t use it. It Jeffrey Gitomer, author of The Sales Bible, ������������
has to fit with my personality and be conducts seminars, sales meetings and ����������������� ����������������
in the framework of my comfortable training programs. Reach him at 704 333
������������������������������������������������������������
conversation and ethics. 1112 or at salesman@gitomer.com.
50 MidMARCH 2010 The Business Journal

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The Business Journal MidMARCH 2010 51

CommercialRealEstate
Agents Await Spring Thaw in Market
‘Light industrial market shows says Edward J. Lewis’ Grantz. “At the end of this
year, we’re going to see some spaces that have been
Buyers frustrated with their inability to borrow
from their traditional lenders have sought other av-
some signs of improvement. sitting get taken.”
At the start of 2010, negotiations pushed to the
enues, Grantz says. Seller financing is popular, and
he says he’s seen more of it in the last 18 months.
By Jeremy Lydic back burner last year came to the front and were By issuing purchase-money mortgages, sellers essen-
completed, Grantz says. He is getting more calls from tially become the bank. So, if the buyer defaults the

A
s warmer weather starts to take hold, interested buyers inquiring about the properties seller reclaims the property offered as collateral, he
commercial real estate agents feel a thaw in available, and is “more ac- says. Grantz recommends
the demand for office space, storefronts and tive showing leased space As warmer weather starts to take hold, sellers have a good real
warehouses, with some reporting good starts for
the year.
and projects for sale than
we have been,” he says.
commercial real estate agents feel a thaw estate attorney prepare
any documentation.
This month and last, Trilogy Realty in Boardman Edward J. Lewis re- in the demand for office space, storefronts Leases with an option
doubled its activity over the same time last year, cently leased space for a and warehouses. to buy are also popular,
reports its managing principal, James Sabatine Jr. Little Caesar’s pizza shop Grantz says, because it
Edward J. Lewis Inc. is seeing deals from 2009 in Liberty Plaza and helped move Community Bus gives would-be buyers who can’t get the financing
surface and come to fruition, says broker/associate, Service Inc. to the former tire-recycling center in Per- a chance to get into buildings and start projects
James Grantz II. formance Place. The firm also sold a 22-acre parcel right away.
The light industrial market shows signs of im- along Belmont Avenue just north of Tibbetts-Wick “Because things seem so uncertain as far as banks
provement, says John Horvath, broker/associate with Road, which will likely be used for an office project, loosening up, it gives entrepreneurs an opportunity
Coldwell Banker, and Howard Hanna looks to return Grantz says. Despite the economy, entrepreneurs to still work on their projects,” Grantz says.
a “long-missed diner” to downtown Youngstown, have found ways to get the financing they need for Leasing lets buyers invest in their business rather
says agent Donna Buzulencia. projects, he says. than the building, says Trilogy’s Sabatine. Tenants
Downtown Warren got a boost with new store- “The entrepreneurial people are going to find don’t have to worry about the expenses of selling a
fronts, says Routh-Hurlbert’s broker/associate, ways to get things done,” Grantz says. “Venture property should they move, he says. When North-
Chuck Joseph, while Friedkin Realty’s Alan Friedkin capital is going to help push things along.” See COMMERCIAL REAL ESTATE, page 52
expects to see more retail stores that reflect an ailing
economy, such as Dollar General stores, open.
“Retail got hit real hard last year for obvious rea-
sons,” Friedkin says. “We’re going to see different
Route 224 Location Sold for $863,000
types of retail coming into play – some coming in Successful bidder for vacant off-road, all-terrain vehicles. The owners want to
that more aptly fit the area and its demographics.” consolidate all its business in Austintown.
Such stores include consignment shops, espe- building ‘got a great deal.’ “My son is in the motorcycle business,” Ferri said.
cially for children’s clothing and furniture, Friedkin “He has two locations in Columbus.” The building
By Dan O’Brien
says. Liberty enjoyed an increase in traffic with the could serve as another showroom and extension for
opening of the new Super Wal-Mart on Belmont
Avenue, and retailers are happy with the increased
traffic it has attracted, he says.
Of the 33,000 square feet available at the Belmont
Plaza, Friedkin is negotiating some 12,000 for a retail
I t took only three minutes March 3 for the auction
price on the building at 4478 Boardman-Canfield
Road to jump to $650,000 from an opening bid
of $300,000.
Then, the price inched upward to $775,000,
his business and could convince some of his other
children to return home and work here.
“I’d like some of them to come back home [to
Canfield],” he noted.
Another option would be to open a restaurant,
tenant he hopes to see move in during the next few where it hovered between two suitors until Ezio Ferri noted. Ferri is the owner of Ezio’s restaurant
months. His firm recently arranged for the lease of Ferri of Canfield snapped shut his cell phone, in Salem, and at one time owned and operated five
another 10,000 square feet to National College there worked out some numbers, and won with a bid of others in the Mahoning Valley.
as well as part of the plaza for the Seven Seventeen $785,000. “I’ve always liked this location [along Boardman-
Credit Union, which is installing an automated teller “It’s a little too high,” said the other bidder to Canfield Road],” Ferri said.
machine. With the announced expansion of V&M an auctioneer trying to work one last offer from Richard Kiko Sr., president of Kiko Auction,
Star and the third shift at General Motors’ Lordstown the audience. which conducted the sale Wednesday, said that
complex, Friedkin hopes more entrepreneurs and Ferri is now the owner of the former Harley-Da- $785,000 for a commercial building along U.S. Route
businesses will show interest in the area, he says. vidson Canfield – renamed Canfield Motorsports 224 is a fair price at an absolute auction. “It’s as good
“We’re waiting for a little shot in the arm,” Fried- – building. as you can get,” he said.
kin remarks. “When you see at least some activity, “I think it’s a fair price,” Ferri noted. “We have a The building, along Boardman-Canfield Road
somewhere down the road you’re going to get some few options [for the use of the building],” he said. between the intersections of state routes 11 and 7, is
spinoff.” When the buyer’s premium is added, Ferri will end in the middle of one of the most prized commercial
The ailing economy led some landlords to renego- up paying $863,500 for the structure and the 1.7 corridors in the Mahoning Valley, Kiko noted. Some
tiate contract terms. They’re “a lot more cooperative acres where it sits. 35,000 vehicles pass the building each day.
on the base rent,” Friedkin notes, and will work with The building is a 25,000-square-foot commer- “This is the million-dollar mile,” Kiko announced
tenants to retain them. cial structure that once housed Harley-Davidson to the audience of about 50 who attended the auction
“Everybody’s being a little bit more flexible to Canfield. That business built a new showroom in on-site Wednesday. “This is an auction of opportu-
help bring transactions to a successful conclusion,” Austintown but used the Canfield site to sell mostly See ROUTE 224, page 52
52 MidMARCH 2010 The Business Journal

Commercial Real Estate: Agents Await Spring Thaw


From Page 51 light manufacturing market, says Coldwell Banker’s among younger entrepreneurs. Since the firm took
wood Realty needed to expand, Trilogy helped Horvath. Interest from buyers seeking space up to on the Legal Arts building at the corner of Boardman
move the company from a 1,600-square-foot space 200,000 square feet is picking up, particularly along and Market streets, it has generated a buzz among
at Creekside Plaza to its 6,000-square-foot address Salt Springs Road in Youngstown and McClurg Road those working downtown who would like to see the
at Northwood Commons. in Boardman, he says. return of The Hub café, she says.
Because Northwood leased its former address, As an example, he cites McHenry Industries, a “They’re anxiously waiting,” Buzulencia says.
it could invest in renovations such as chandeliers, national wholesale sign manufacturer that recently “They would love for that to open again as a restau-
furnishings and high-speed Internet, he says. The opened a $4 million expansion on Victoria Road in rant. To get anyone to come downtown and make
office is one of two spaces available at Creekside. Austintown. This increase in activity can be chalked that a good place again, like it used to be, would
“It’s completely ready to go,” Sabatine says. up to “a lot of pent-up demand in the real estate be great.”
“You’re getting some improvements that you market,” he says. The 44,000-square-foot building, built in 1965,
wouldn’t have got two or three years ago.” “People who may have been reluctant to do any- has five floors and two levels of gated parking, 16
Trilogy is capitalizing on a growing interest thing over the last 18 months because of the market spaces on each, Buzulencia says. With develop-
for commercial space along U.S. Route 224 by are in a position now where business is picking up,” ments at the Youngstown Business Incubator and
Tippecanoe Road, Sabatine says. “The other side Horvath says. “With the signs that we’re seeing right 20 Federal Place bringing more people downtown,
of Boardman is too gridlocked [with traffic],” and now, we expect to have a good, strong summer, she expects the interest in downtown real estate to
some companies are looking to move into newer spring and fall.” increase.
buildings, he says. Horvath expects to see the most activity in the of- In March, Kutlick Realty brought a new tenant
Weight Watchers moved from the Boardman fice and retail sectors, and recently sold office space to the Shops at Southwestern on Western Reserve
Plaza to Creekside, and Sabatine just finished a lease on Boardman-Canfield Road, as well as a bed and Road in Poland. Asian Chao is expected to open its
with Michael’s Cabinet Shop, he notes. breakfast in Poland and car dealership in Calcutta. 2,200-square-foot restaurant in May, a press release
In addition to the $300,000 renovation of the Interest is building in downtown Youngstown says. It will be the third in the area, with locations
Northwood Commons plaza, Trilogy is working to as well, says Howard Hanna’s Buzulencia, primarily at Southern Park Mall and Eastwood Mall.
develop a 25,000-square-foot plaza off Market Street
in North Lima and the former Giant Eagle store
there, Sabatine says. Should a buyer move into the
space, Trilogy would completely redo the façade as it
did for Northwood, and Sabatine says more property
is available for purchase there.
Downtown Warren is also enjoying a measure of
growth with its storefronts, and Routh Hurlbert’s Jo-
seph hopes the much-talked-about Eastern Gateway
Community College campus and advanced energy
incubator will spur more interest.
Joseph, also president of Main Street Warren, says
promoting the city is key to getting visitors; activi-
ties such as the Christmas Time in the City Cookie
Crawl and St. Patrick’s Day Chocolate Walk help
attract shoppers there. What’s more, they are things
the retailers can organize together to make Warren
a destination, he says.
“That’s what people can do to help themselves,”
Joseph says. “We’re trying to do a lot of things in
Warren to try to turn things around.”
In 2009, Warren welcomed Little Caesar’s Pizza
at 2525 Youngstown Road and Piazza Italia on
West Market Street. The Mocha House bought and
renovated the former Hippodrome on High Street Randall, Richard and Peter Kiko auctioned the former Harley-Davidson building on Route 224 in Boardman for $863,000.
and holds banquets on the second and third floors
there. In July, Data Voice Review Systems opened
on West Market Street, and Routh-Hurlbert just sold
Route 224: Successful Bidder Gets a ‘Great Deal’
the buildings at 112 and 118 E. Market St., which From Page 51 “Somebody got a great deal,” says John Horvath,
will likely be converted to retail shops and apart- nity. Location is all on your side.” broker associate for Coldwell Banker Commercial.
ments, Joseph says. The commercial real estate market, Kiko ob- “That’s a hot corridor and it will be a hot corridor
Joseph is encouraged that the V&M expansion served, isn’t as robust as it was three years ago. But in the foreseeable future.”
and the Reinforcement Systems of Ohio project will then again, he’s quick to point out neither is the The sale price for that building computes to just
spur more industrial interest, but says the buildings stock market or housing in even the most sought- more than $34 a square foot, Horvath noted. “You
available don’t necessarily match buyers’ needs. after locations in the Mahoning Valley. couldn’t build a new warehouse for under $40 a
“We’ve got a lot of old-style buildings in the “It’s a good measure of the market,” Kiko said. square foot,” he said. The low sale price shouldn’t
area,” he explains. “They’re functionally obsolete, or “We’re selling to the highest bidder.” affect nearby land and property values in the cor-
have limited capability to meet the needs of today’s Auctioneer Jeff Byce, owner of Byce Auction, ridor. “There’ll be some comparables,” he said, but
industrial buyers.” said real estate auctions are keeping everyone in appraisers generally use three or four to assess the
Buyers want high ceilings, more than one dock his industry busy. “We’re double where we were value of commercial and retail buildings.
and buildings as environmentally friendly as pos- last year,” he related. “We have a lot of calls coming Horvath said the market is still relatively soft,
sible, Joseph says. One floor is preferred to avoid in on commercial and the buyers’ market is pretty and buyers were reticent to spend any money during
the need for an elevator to move materials, and strong right now.” February largely because of the weather.
structural supports such as concrete columns limit The building was constructed in 1997 and the “It’s a time of year when people aren’t doing a lot,
open space. Mahoning County auditor’s Web site lists its ap- but I’m starting to see an uptick,” he said. “I think
Still, the area is seeing a slight increase in the praised value at $1.3 million for tax purposes. we’ll have a nice spring.”
The Business Journal MidMARCH 2010 53

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54 MidMARCH 2010 The Business Journal

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The Business Journal MidMARCH 2010 55

New Projects: Business Improves, But Development Deals Hard to Land


From Page 1 the commonwealth provides is the Keystone Op- benefits of a KOZ only during the life of a program.
Financing for projects might also require avenues portunity Zone. Penn-Northwest helps administer Therefore, many incentives would have expired
that to this point haven’t really been explored, adds four of these zones in Mercer County, Reichard says. this year regardless of when the company started
Rose Ann DeLeone, executive director of the West- Businesses that commit to build within these specific the project. Now, any company looking to build in
ern Reserve Port Authority. areas do so almost tax-free – all property, inventory a KOZ before 2015 is locked into and guaranteed
DeLeone, the first director in the history of the and sales-use taxes are forgiven for 10 years. the incentives for 10 years.
port authority, says the main objective is to be a “The Legislature extended the zones until 2015,” Opportunities for new projects are still “on the
conduit between the private and public sectors. “Port Reichard says. Initially, some of the programs were soft side,” Reichard says, as companies remain
authorities are meant to deal with businesses,” she to expire this year, and new legislation not only ex- nervous about the lending environment and of the
emphasizes. “We’re a government agency that works tended the program but also changed the language potential ramifications of health care reform on their
almost exclusively with the private sector.” to favor business development even more, he says. business, should such legislation pass. “There’s still
What is unusual about the Western Reserve Port Under the old terms, companies could reap the a sense of uncertainty out there,” he says.
Authority is its jurisdiction. It spans two counties –
Mahoning and Trumbull – where most cover an area
the size of a city or one county, DeLeone says.

SKILLED PROFESSIONALS.
One development mechanism DeLeone is explor-
ing is a bond fund the port authority established to
help finance development projects with private busi-

PRODUCTIVE RESULTS.
nesses. “Usually when companies work with a port
authority, they get a better deal,” DeLeone explains.
“It doesn’t tie up financing with a bank.”
DeLeone spent 16 years working for the Port of

I
Cleveland and was one of five who spearheaded its
economic development team. Under Ohio law, the f you care about quality – commit The Builders: Teamwork. Safety. Manpower.
to using the best contractors in
Western Reserve Port Authority has the same powers
as Cleveland’s, she says. “It can issue bonds, own and this region’s construction industry: Choose Smart. Choose the Builders.
lease property, has the power of eminent domain and Members of The Builders Association of

THE UILDERS
could even operate its own police force. It has some Eastern Ohio and Western Pennsylvania.
of the same powers as a city or county.”
For years, the Western Reserve Port Author- We are skilled professionals who offer
A S S O C I A T I O N
ity concentrated on development around the productive results. S K I L L E D P R O F E S S I O N A L S . P R O D U C T I V E R E S U LT S .

Youngstown-Warren Regional Airport. But the


agency has also helped with projects outside that We are veteran craftsmen who complete To obtain a list of association
domain, enabling other ventures to move forward. jobs on time, on budget and in a members please call 330-539-6050
DeLeone came on board in late December and customer-friendly manner. or visit our website at:
has drafted a business plan that outlines possible op- www.TheBuildersOnline.com
tions. “We need to reach out to the community,” she We support the local construction
stresses. “We need to get businesses to understand industry with training and
what the port authority is all about,” she states. resources so that our project
As
Other agencies are projecting a better year in 2010 owners get skilled, expert our n k about
in
versus 2009 as factory orders continue to climb and workmanship. Every day. Cust e-point
Bill o omer
the manufacturing sector rebounds. f Rig
hts!
“Larger industries are doing pretty good now,”
observes Brad Gosser, executive director of Green-
ville-Reynolds Development Corp., Greenville Pa.
Some businesses operating in the development
corporation’s three industrial parks have started to
call workers back, even businesses that supply the
hard-hit auto industry, he says. “Salem Tube has most
of their workers back,” he reports. And, PennTeQ,
a company that manufactures components for the
auto industry, is up to about 135 employees. “They
were down under 100 at one point,” he notes.
The companies holding their own are those that
seized the opportunity during the recession and
diversified or modified their product lines, Gos-
ser says. These companies also trimmed expenses,
which will enable them to compete with more vigor
as the economy turns around.
Gosser says inquiries for new projects are woe-
fully slow. “When the economy is strong, we’re used
to seeing 12 inquiries a month,” he says. “Now, we’re
getting one or two every six weeks.”
Nevertheless, the manufacturing sector appears
to be recovering in western Pennsylvania, reports
Larry Reichard, executive director of Penn-North-
west Development Corp., Mercer, Pa. “Generally,
we’re starting to see an upswing.”
Among the more attractive development tools
56 MidMARCH 2010 The Business Journal

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The Business Journal MidMARCH 2010 57

RealEstateMarket Compiled by
Mark Heschmeyer

Trumbull County’s Largest Transactions


Property Address Buyer Sale Price Seller Sale Date
1290 E. Market, Warren 1290 E. Market Warren LLC $246,084 Uni-Marts Ohio LLC 1/5/2010
2703 Belmont Ave., Liberty 2703 Belmont Youngstown LLC $304,180 Uni-Marts Ohio LLC 1/5/2010
2720 Salt Springs Road, Weathersfield 2720 Salt Springs Youngstown Girard LLC $715,760 Uni-Marts Ohio LLC 1/5/2010
5710 Mahoning Ave. NW, Champion 5710 Mahoning North West Warren LLC $292,349 Uni-Marts Ohio LLC 1/5/2010
5500 Youngstown-Warren Road, Niles Aarons Inc. $675,000 AJH Sales Inc. 2/9/2010
4443 Youngstown Road SE, Warren Bruce Myong Ho and Sung Chu Han $780,000 Land Holding LLC 2/11/2010
1226 Harvard Drive SE, Warren Entrust Cama as Custodian $250,000 Craig V. and Mariah E. Briggs 1/19/2010
fbo Austin J. Bambaro IRA
1400 N. Tod, Warren Fairview Commercial Lending Inc. $600,000 PKAM LLC 1/21/2010
1240 N. Main St., Niles Five Sons Properties LLC $400,000 Moose Niles Lodge No. 627 / 1/22/2010
Loyal Order of Moose Niles Lodge No. 627
3737 state Route 534, Southington Ron Hemelgarn $600,000 John Toggle, Trustee / 1/4/2010
Monea Family Trust I-1999 /
Sheriff-Trumbull County

Affiliates of Kwik Pik Realty Ohio LLC closed Jan. 5 eastern Ohio: eight in Mahoning County, three in Co-
Featured Property on the purchase of five BP/Uni-Mart service stations in lumbiana County, two in Ashtabula County and one in
5 BP Uni-Mart Stations Trumbull County for a combined purchase price of $1.7 Lake County.
million. The deals were part of Kwik Pik’s purchase The Ohio purchases included inventory and dealer
Buyer: Kwik Pik Realty Ohio LLC
of a portfolio of 144 stations that it acquired through agreements. Comerica Bank financed the purchases
Seller: Uni-Marts Ohio LLC a bankruptcy court auction of Uni-Mart’s assets. The with a $10 million loan.
Sale Amount: $1,701,416 company filed Chapter 11 in October 2008. Kwik Pik is an affiliate of Lehigh Gas Corp., based in
In all, Kwik Pik purchased 19 properties in north- Bethlehem, Pa.

This Uni-Mart gas station and convenience store at 2703 Belmont Ave. in Liberty is one of 19 in northeastern Ohio – and 144 nationwide – that Kwik Pik Realty Ohio LLC purchased Jan. 5.
58 MidMARCH 2010 The Business Journal

March 12,
2010 Auto Loan Rates
������� CONSUMERS NATIONAL BANK – Salem FIRST PLACE BANK – Boardman

�����
Up to 60 Mos. 5.75 - 16.50 Up to 60 Mos. 8.00
10% Down
Rate varies based on applicant’s credit rating

CORTLAND BANKS – Cortland HOME SAVINGS – Youngstown


Up to 60 Mos. 7.74
Up to 60 Mos. 6.75
Up to 66 Mos. 8.24
Up to 72 Mos. 6.75 10% Down

� �� ����� ��� �������� ��� ������ ��� ���


��������������������������������������
������������������������������������
E.S.B. BANK – Ellwood City
Up to 60 Mos.
Up to 72 Mos.
6.650
7.650
HUNTINGTON BANK – Youngstown
Up to 60 Mos. 5.99

FARMERS NATIONAL BANK – Canfield


��������������������������������� Up to 60 Mos. 5.40
KEYBANK – Youngstown
Up to 66 Mos. 6.69
Up to 72 Mos. 5.94 Down: Varies
Rate varies based on applicant’s credit rating
����� PNC BANK – Sharon
FIRST MERIT BANK – New Castle
� �� ����������� Up to 48 Mos. 5.50-12.50
Up to 66 Mos. 7.24
� �� ����������������������������� 10% Down
PNC BANK – Youngstown
� �� ������������������� FIRST NATIONAL BANK OF PA. – Hermitage Up to 66 Mos. 7.00 - 13.00
Up to 60 Mos. 7.85 Rate varies based on applicant’s credit rating
���������������������������������������� Up to 66 Mos. 7.85
US BANK (formerly Firstar Bank) – Boardman
1ST NATIONAL COMMUNITY – East Liverpool
Up to 48 Mos. 4.00
Up to 60 Mos. 6.00 - 11.75
���������
� �� ������������������������ Every effort is made to ensure the accuracy of The Business Journal compilations. The rates are subject to change without notice. All rate
information should be confirmed with the individual financial institution before entering into transactions. © 2010 Youngstown Publishing Co.
� �� ���������������������������������������
� �� �������������������������
� � ������������������������
����������������������������������������
� �� ���������������������������
��������������������������������������� CUB CADET 2010 LAWN TRACTOR
� 19 HP1 KOHLER® • 42” heavy-duty twin blade cutting deck
COURAGE™ ENGINE • 12” turning radius

���
� �� �����������������������������
ONLY
$
41 /MONTH
• Welded steel frame, cast iron front axles

NO MONTHLY INTEREST IF
SALE PRICE
$
1,649 2 PAID IN 12 MONTHS3
� �� ������������������������ LTX 1042 See details below
*Shown with optional attachments
� � ��������������
� �� ���������������� CUB CADET 2010 ZERO-TURN HEAVY-DUTY RIDER
22 HP1 KAWASAKI® • Easy-to-use steering wheel with four-wheel steering
� � ���������������������� FR SERIES V-TWIN • Revolutionary Snychro Steer™ technology gives total

100
control on all terrain
� �� ������������������ $ • 48” heavy-duty triple-blade sloped nose fabricated
deck
ONLY /MONTH
���������������������������������������� NO MONTHLY INTEREST IF
SALE PRICE
$
3,999 2 PAID IN 12 MONTHS3
See details below
Z-Force® S 48
*Shown equipment,
*Shown with optional with optional attachments
price may vary

CORTLAND MOWER SALES, INC.


��������������������������
���������������������������������������������
Actual retail prices are set by dealer and may vary. Taxes, freight, setup and handling charges

���������������������������������������������������������������������������������������������������������������������������������������������������
*NO MONTHLY INTEREST IF PAID IN 12 MONTHS - * On
���������������������������������������������������������������������������������������������������������������������������������������� ged to your account from
����� ���� ������ ����� ����� ��� ��������� �������� ��������� ����� ��� �������� ��� ����� �������� ����� ���� ��������� ����� ��� ���� ������������
12 months or if you���������
make a late
�����������������������������������������������������������������������������������������������������������������������������������������������
FINANCE CHARGE will be
���������������������������������������������������������������������������������������������������������������������������������������������
������������������������������������������������������������������������������������������������������������������������������������������ rchase balance, monthly
����������������������������������������������������������������������������������������������������������������������������������������� d in full in 12 months, and

������������������������������������� ���������������������������������������������������������������������������������������������������������������������������������������������
�����������������������������������������������������������������������������������������������������������������������������������������
reated as a non-promo

���������������������������
���������������������������������������������������������������������������������������������������������������������������������������������
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The Business Journal MidMARCH 2010 59

March 12,
2010 Mortgage Rates �������������
��������
�����������������
�������������������������

FINANCIAL INSTITUTION TYPE TERM RATE, 2-Wk Trend FEES �������������


�����������
AMERISTATE BANCORP INC. FHA/VA 3.5% Down 30 Yr. 4.75 — 0+costs ��������������
Boardman Fixed 3% Down 30 Yr. 4.875 — 0+costs ���������
�����������
CHARTER ONE BANK Fixed 5% Down 15 Yr. 4.375 — 0+costs ��������������
Boardman Fixed 5% Down 30 Yr. 5.00  0+costs ���������
����������������������������������������
CONSUMERS NATIONAL BANK Fixed 5% Down 15 Yr. 4.50 — 0+costs ���������������������������������������
Salem Fixed 5% Down 30 Yr. 5.125 — 0+costs �������������������������

CORTLAND BANKS Fixed 5% Down 15 Yr. 4.25  0+costs ������������ �����������������������


Cortland Fixed 5% Down 30 Yr. 4.875 — 0+costs

DOLLAR BANK MORTGAGE CENTER ARM 5% Down 5 Yr. 3.875 — 0+costs ������������
Cleveland Fixed 5% Down 30 Yr. 4.94 — 0+costs

E.S.B. BANK Fixed 5% Down 15 Yr. 4.50 — 0+costs


Ellwood City, Pa. Fixed 5% Down 30 Yr. 5.25 — 0+costs
������������������������
FARMERS NATIONAL BANK Fixed 20% Down 15 Yr. 4.75 — 0+costs
Canfield Fixed 20% Down 20 Yr. 5.125 — 0+costs ����������������������������������
�����������������������������������

FIRST MERIT BANK Fixed 5% Down 15 Yr. 4.375 — 0+costs ���������������������������������������


New Castle/Boardman Fixed 5% Down 30 Yr. 5.00  0+costs
�����������������������
FIRST NATIONAL BANK OF PA Fixed 5% Down 15 Yr. 4.375 — 0+costs ���������� ����������
Youngstown, Ohio Fixed 5% Down 30 Yr. 5.00 — 0+costs ��������������� �������������
������������������������ ������������������
������������� �������������
Arrows tell whether rates rose or fell since last issue. Dashes indicate “unchanged.”
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60 MidMARCH 2010 The Business Journal

IT FEELS GOOD
TO BELONG!
From Swimming Lessons
March 12,
2010 Mortgage Rates
IT FEELS GOOD TO BELONG!
FINANCIAL INSTITUTION TYPE TERM RATE, 2-Wk Trend FEES
to Youth Sports Leagues, D.D. & Velma Davis
YOUNGSTOWN CENTRAL
From Day Camps to Racquetball, 1ST NATIONAL COMMUNITY
East Liverpool
FHA
Fixed YMCA
YMCA
5% Down
5% Down FAMILY
30 Yr. YMCA
30 Yr. 5.00 —
5.00 
0+costs
0+costs
The YMCA of Youngstown
4.25 
Champion St., Downtown McClurg Rd., Boardman
FIRST PLACE BANK Fixed 5% Down 15 Yr. 0+costs
has programs Boardman Fixed 5% Down 30 Yr. 5.00  0+costs
for every member of the family.
FLAGSTAR BANK 330-744-8411
Fixed 0% Down 15 Yr. 4.50 — 0+costs
Why Not Join Today? Beechwood Fixed 0% Down 30 Yr. 5.00  0+costs
It Feels Good To Belong! HOME FEDERAL
Niles
Fixed 20% Down
330-480-5656
15 Yr. 5.75 — 0+costs

HOME SAVINGS Fixed 5% Down 15 Yr. 4.375  0+costs


Youngstown THE YMCAFixed
Of YOUNGSTOWN,
5% Down 30 Yr. OHIO
4.99 — 0+costs
HOWARD HANNA FINANCIAL Fixed 5% Down 15 Yr. 4.375 — 0+costs
Pittsburgh Fixed 5% Down 30 Yr. 5.00  0+costs
Your YMCA Membership HUNTINGTON BANK Fixed • INDIVIDUALS
3% Down • STUDENTS
15 Yr. 4.375  0+costs
5.00 
FAMILIES • SENIORS
Gives You Access to Youngstown Fixed 5% Down 30 Yr. 0+costs
Your YMCA Membership Gives You Access
Both the Downtown Central Y KEYBANK Fixed to 20%
TwoDown 15 Yr.
Great Facilities! 4.50 — 0+costs
Youngstown Fixed 20% Down 30 Yr. 5.00  .125+costs
and The Davis Family Y
in Boardman! PNC BANK FHA 3% Down 30 Yr. 5.00  0+costs
5.00 
Youngstown
330-747-YMCA Fixed 5% Down 30 Yr. 0+costs
5.125 
330-747-YMCA WELLS FARGO HOME MORTGAGE
Boardman (Formerly Norwest Mortgage) www.youngstownymca.org
FHA
Fixed
3% Down
5% Down
30 Yr.
30 Yr. 5.00 —
0+costs
0+costs
US BANK Fixed 5% Down 15 Yr. 4.75 — 0+costs
Boardman (Formerly Firstar Bank) We buildFixed strong kids,5% Down strong30 families,
Yr. 5.00  1+costs
www.youngstownymca.org
© 2010 Youngstown Publishing Co. strong
All rights reserved. communities.
*Private Mortgage Insurance because less than 20% down.

BUSINESS JOURNAL
INSTITUTIONAL AD
1/6V PAGE AD

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INSTITUTIONAL AD
1/4V PAGE AD

778 TRUESDALE RD.


YOUNGSTOWN, OH 44511
330-788-4541

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The Business Journal MidMARCH 2010 61

Local business news. Every business day. First on the Web

Hard Times Bring Good


Times for Scammers
B ecause of the lingering effects of the recession,
older citizens and the unemployed are
increasingly becoming victims of fraud and
scams, especially those that claim to help people find
jobs. The office of the Ohio attorney general last year
fielded some 30,000 complaints about the financial
services industry, Richard Cordray told reporters
March 8, and recovered $4 million of illegally gotten
gains and improperly collected fees.

Melissa Ames of the BBB and Max Blachman of Sen. Sherrod


Brown’s office join Ohio Attorney General Richard Cordray and
Kay Lavelle from the Mahoning Sheriff’s Office for the event.

Success by 6 Expands
A program launched by the United Way of
Youngstown and the Mahoning Valley, with
support from The PNC Foundation and U.S.
Rep. Tim Ryan, D-17 Ohio, will give children an
extra push before they begin their formal education.
Success by 6 was piloted last year through the
Campbell and South Range school districts, said
Bob Hannon, president of the United Way. Hannon
joined Ryan and PNC Bank Regional President Garry
Mrozek March 1 to announce that the initiative
would expand to 12 school districts this summer
with the help of a $100,000 grant secured by Ryan
and a $25,000 commitment from PNC Bank.
School children line up with PNC’s Garry Mrozek, United Way’s
Bob Hannon and U.S. Rep. Tim Ryan for the announcement.

Vindy Rolls Out Presses


R eaders of The Vindicator are holding a smaller
newspaper but one that’s more colorful, easier
to read and boasts an updated version of its
old flag.
At a cost of $10 million, The Vindicator Printing
Co. is now employing 16 printing units and two
folders from eight presses that were reassembled in
the building erected in the 1970s to print the paper.
At 143 feet long and 38.5 feet high, the offset presses
weigh 2,090,000 pounds.
Of the $10 million price tag, $6.8 million went
to pay for the equipment, $3.2 million to install it.
Work began in April 2007.
Mark Brown and Todd Franko spent much of March 2 showing
off the new offset presses that will print their newspaper.
62 MidMARCH 2010 The Business Journal

We’re Your All-Occasion Florist

YOUNGSTOWN
Legal Listings
911 Elm Street
330 744-4387 Business Bankruptcies
CHAPTER 7
10-40673 Lorco Business Systems Inc., 10-40644 FDM Corp., 4 Washington St.,
LIBERTY 1654 Mahoning Ave., Youngstown 44509. Leetonia 44431. Voluntar y Petition. Total
1490 W. Liberty Total Assets: $11,167.35. Total Liabilities: Assets: $896,690.24. Total Liabilities:
FLOWERS, INC. 330 759-9123 $216,351.84. $1,618,003.67.

Family owned and operated since 1947 New Ohio Incorporations


Adam May Inc., Canfield. Incorporator: Selective Construction Inc., McDonald.
Distinctive Designs, Superb Service. Ikremah A. Omran. Filed by: James E. Incorporator: Bob Liller. Filed by: Rober t
Fresh and Silk Flowers, Blooming Plants, Lanzo LLC, 4126 Youngstown-Poland Road, Liller, 448 Indiana Ave., McDonald 44437.
Youngstown 44514. Agent: Ikremah A. Agent: Same.
Bountiful Fruit and Gourmet Baskets, Omran, 110 Montgomer y Drive, Canfield
Balloon Bouquets. 44406. Lockaton Information Technology Corp.,
Girard. Incorporator: Justin Hodge. Filed
Quintana Mexican Cuisine Inc., Youngstown. by: Jennifer Stocker, 2919 state Route 5,
Area-wide Delivery. Incorporator: Judith Quintana. Filed by: Mock- Leavittsburg 44430. Agent: Justin Hodge,
Same-day delivery on orders placed by 1p.m. ensturm Limited, 1119 Adams St., Toledo 36½ Churchill Road, Girard 44420.
43604. Agent: Judith Quintana, 45 Shields
All major charge cards accepted; Road, Apt. 6, Youngstown 44512. Michael P. Stanich D.O. Inc., Youngstown.
we welcome Golden Buckeye. Incorporator: Michael P. Stanich. Filed by:
A Plus Wholesale Inc., Boardman. Incor- Michael P. Stanich D.O., 7067 Tiffany Blvd.,
porator: Robert A. Gilliland. Filed by: A Plus Suite 150, Youngstown 44514. Agent:

U.S. & Worldwide Delivery Wholesale Inc., P.O. Box 3712, Boardman
44513. Agent: Rober t A. Gilliland, 143
Boardman-Canfield Road, Suite 214, Board-
Michael P. Stanich, 7589 Lee Run Road,
Poland 44514.

www.edwardsflowers.com man 44512. Salem Community Pantry Inc., Salem. Incor-


porators: William A. Houshour Jr., Meta S.
& Super Buffet 8 Inc., Youngstown. Incorpora- Cramer, Patricia Mosley. Filed by: Fitch, Ken-
www.edwards-flowers.com tor: Bi Yun Yang. Filed by: Hubco, 77 E. John
St., Hicksville, N.Y. 11801. Agent: Bi Yun
dall, Cecil, Robinson and Barry Co. LPA, 600
E. State St., Salem 44460. Agent: Timothy A.
Yang, 1212 Doral Drive, Boardman 44512. Barry, 600 E. State St., Salem 44460.
BK Gibson Management Corp., Southington. Dulci-More, Salem. Incorporators: William
Incorporator: Bradley K. Gibson. Filed by: S. Schilling, Leanna Mathes, Jean B. Shack-
Rieger, Spencer, Carpenter & Daugherty, 410 elford. Filed by: William S. Schilling, 984
Mahoning Ave. NW, Warren 44482. Agent: Homewood Ave., Salem 44460.
Bradley K. Gibson, 4032 state Route 305,
Southington 44470. Forever Safe Farm Animal Education Center
Inc., Salem. Incorporators: Karrin Campf, Rob
Durica Ventures Inc., Cortland. Incorporator: Campf, Karen Biscella. Filed by: Rob Campf,
Jason M. Durica. Filed by: Burkey, Burkey & 3155 McCracken Road, Salem 44460.
Scher Co. Ltd., 200 Chestnut Ave. NE, Warren Agent: Karrin Campf, 3155 McCracken Road,
44483. Agent: Jason M. Durica, 3018 state Salem 44460.
Route 5, Cortland 44410.
Karen Wendling Sebo Family Foundation,
Sustainable Ventures Inc., Niles. Incorpora- Salem. Incorporator: Frank D. Jacobs. Filed
tor: Michael D. Rossi. Filed by: Guarnieri by: Eastman & Smith Ltd., P.O. Box 10032,
& Secrest PLL, 151 E. Market St., Warren Toledo 43699. Agent: Frank D. Jacobs, One
44482. Agent: Michael D. Rossi, 151 E. Seagate, 24th Floor, Toledo 43537.
Market St. NE, Warren 44481.
Mahoning Valley Health, East Palestine.
Invented by Americans Corp., Lordstown. Incorporator: Sally R. Wagenmaker. Filed by:
Incorporators: Stephen F. Kishel, Brian Hunt. Sally R. Wagenmaker, 330 N. LaSalle St.,
Filed by: Invented by Americans Corp., 450 Suite 3400, Mosher & Associates, Chicago
Sexton St., Struthers 44471. Agent: Stephen 60602. Agent: Christopher Seman, 7306 Bye
F. Kishel, 450 Sexton St., Struthers 44471. Road, East Palestine 44413.
Horseshoe Bar Inc., Warren. Incorporator: Latin American Motorcycle Association,
Thomas C. Nader. Filed by: Nader and Nader, Youngstown Chapter, Youngstown. Incorpo-
155 S. Park Ave., Suite 123, Warren 44481. rators: Felix Febres, Robert Morales. Filed
Agent: Stever Lardis, 206 E. Main St., War- by: LAMA, 8308 N. Palmyra Road, Canfield
ren 44483. 44406. Agent: Luis Arroyo, 8493 Van Drive,
Poland 44514.
Integrity First Homes Inc., Warren. Incorpora-
tor: Diana Ellison. Filed by: The Ark Inc., 155 Youngstown Steel Heritage Foundation,
Cadillac Place, Reno, Nev. 89509. Agent: Youngstown. Incorporators: John Richard
Brian R. Hodor, 209 S. Aspen Court, Unit 2, Rowlands, Thomas E. Leary, David Tod II.
Warren 44484. Filed by: Tod Engine Foundation, 2261 Hub-
bard Road, Youngstown 44505. Agent: John
Aram Enterprises Inc., Niles. Incorporator: Richard Rowlands, 2261 Hubbard Road,
Robin A. McCoy. Filed by: Robin McCoy, 866 Youngstown 44505.
Cynthia, Niles 44446. Agent: Same.
Happy Hearts Junior Tamburitzans Inc.,
Premium Electric Inc., Southington. Incor- Warren. Incorporator: Thomas C. Nader.
porator: Henry Novak. Filed by: Novak Law Filed by: Nader and Nader, 155 S. Park Ave.,
Office, 8748 Brecksville Road, #238, Brecks- Suite 123, Warren 44481. Agent: Thomas
ville 44141. Agent: Henr y Novak, 8748 C. Nader, 5000 E. Market St., #33, Warren
Brecksville Road, #238, Brecksville 44141. 44484.
The Business Journal MidMARCH 2010 63

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THE BUSINESS JOURNAL
P.O. BOX 714 PRESORTED STANDARD
U.S. POSTAGE
YOUNGSTOWN, OHIO 44501 PAID
CHANGE SERVICE REQUESTED YOUNGSTOWN, OH
PERMIT NO. 69

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