You are on page 1of 3



Bold. Edgy. Experimental. Fashion brand POSE/ARAZZI is showing the

world how Emirati designers are going beyond abayas and traditional wear to
create avant garde fusion pieces that stun. Fancy a ribcage shrug, anyone?

by Priyanka Pradhan

Hanan and Hessa Ozair

32 Ladies
Fall / Winter 2015 - 2016

he two Emirati co-founders of POSE/ARAZZI are

unfazed when people stop and stare. Afterall, its not
everyday that one comes across a coat with a full- sized
human skeleton print on it. But thats what makes the
sisters, Hanan and Hessa Ozair tick.
For our SS 15 collection, inspired by anatomy, we
researched each aspect of the human body: the layers of skins and
tissues, shapes and structures of bones and muscles, as well as the
colors of the human anatomy. Each extremity, organ and skeletal
substance forms the basis of this modern collection with a strong
emphasis on the silhouette of the skeleton, which is highlighted
as the main focal point on the avant-garde separates. The print is
featured heavily throughout the collection as the main fabric and
lining of various strong and structured silhouettes, says Hanan
Ozair, one half of the designer duo.
Forms of human organs were deconstructed and re-imagined in
the design process while complementing the long and mid-length
jacket styles a signature style of the brand.
This unique design aesthetic and creative independence is
what makes POSE/ARAZZI stand out in the crowded fashion
market. The sisters are convinced their year old brand has
immense potential in the regional as well as international
market. To this end, theyre focusing on creating more fusion
pieces for women, combining design aspects from the East and
West, while leading their own brand message through its use of
shapes, fabrics and details.
According to the co-founders, The POSE/ARAZZI woman
is an elite, fashion conscious lady who refines her emotions by
being brave, courageous and powerful in her social assignments
through her outfits that reflect those characters. POSE/ARAZZI
crafted masterpieces aim to empower those who wear the designs
Ladies 33
Fall / Winter 2015 - 2016

The city brings together different people

and nationalities from all over the world and
theres an interaction of various cultures
through which we learned to integrate the
authenticity of the East through customs and
traditions with the modern West.
by allowing the individuals to embrace their own unique
characters and personalities, and display them through their
own style.
Moreover, the brand offers a unique proposition to its
clients- It has only five limited edition pieces of each design
in a collection, to ensure that the use of exceptional fabrics,
trimmings and details, as well as the creative design process.
For the new AW 15 season, this Dubai-based independent
fashion label draws inspirations from art, architecture and
Middle East sub cultures to create pieces that are transformative.
One of the most regarded designs is our signature
masterpiece that we introduced in our collection for A/W
14-15 that transforms from a long coat to a jump suit!
We introduced through this crafted fashionable
piece, the concept of Functional Fashion
where the piece offers you multiple
looks and styles with simple zipping or
unzipping, Hanan explains.
Another courageous design we
introduced recently in our SS15 collection
is the new textile skeleton X-ray design that
we integrated in all our collection pieces.
Through the reversible pieces we introduced,
different parts of the skeleton design show
and this for our brand is a genuine belief in the
empowered and courageous woman of POZE/
ARAZZI, she adds.
Speaking of empowered women, the two cofounders say theyd be honored to dress Qatars
Sheikha Mozah bint Nasser Al Missned & Queen
Rania of Jordan, as they consider these women as style
icons in the Middle East whove been style ambassadors
from the region, to the world.
Even their designs are inspired by a very global
design aesthetic, from the likes of Lanvin, Oscar de la
Rental, Maison Martin Margiela & Donna Karan, who
according to the sisters blend simplicity of lines and
forms with luxury, through materials and techniques in
their designs.
However, despite their very international outlook and
appeal, the Posearazzi designers are well rooted in their
Emirati culture and are proud to represent, design and
manufacture in the UAE.

34 Ladies
Fall / Winter 2015 - 2016

Ladies 35
Fall / Winter 2015 - 2016

They say, We may be one of the luckiest designers being from

United Arab Emirates, especially from the Emirate of Dubai.
The city brings together different people and nationalities from
all over the world and theres an interaction of various cultures
through which we learned to integrate the authenticity of the
East through customs and traditions with the modern West.
All our products are designed and made in UAE and that helps
to reflect a positive image and reputation of our brand. Our
innovative and avant-garde products are made in UAE and we
take immense pride in it.
The two designers also realize the challenges ahead of them as
entrepreneurs, especially in a creative market.
Hanan says, Perhaps the most difficult thing we face as
design entrepreneurs is the limitation in production capacity
and the difficulty of implementing some of the designs. We are
trying to overcome these challenges by acquiring information
and knowledge from the expert people around us in addition
to availing courses to enrich our knowledge and background in
this area.
On a parting note, she adds, My advice to upcoming
women entrepreneurs is be confident in yourselves and
your work, believe in your capabilities of overcoming all the
challenges you will face because nothing is impossible the
word itself says Im possible!
36 Ladies
Fall / Winter 2015 - 2016



Ladies 37
Fall / Winter 2015 - 2016