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Preview Assessment: lb engleza
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lb engleza

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Întrebarea nr. 1

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Read the following terms and phrases and match each term from the right
column to their definition from the left column

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diplomacy

1. the ability to imagine and share another
person’s feelings

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empathy

2. to attend to a problem, to manage

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to accomplish

3. to succeed in doing smth, to complete
smth

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to deal with

4. the art of tactfully dealing with people

Întrebarea nr. 2
Read the following terms and phrases and match each term from the right
column to their definition from the left column

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employee

1. manager responsible with the staff
recruitment

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Human Resources Manager

2. the head of a faculty

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president

3. a person who works for somebody or for a
company in return for wages

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dean

4. the head of an institution

Întrebarea nr. 3

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Read the following terms and phrases and match each term from the right
column to their definition from the left column

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social orientation

1. to be able to get the meaning of the whole
situation

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assertive

2. the capacity to be convincing

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to see the “big picture”

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persuasiveness

3. one’s personal characteristic of beeing
attracted to people; to communicate and
socialize with them, etc
4. showing a strong and confident personality

Întrebarea nr. 4

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Read the following terms and phrases and match each term from the right
column to their definition from the left column

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Marketable

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Marketplace

1. the proportion that a company has of the
total volume of trading in one type of goods
and services

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Manufacturer

2. a business that makes or processes raw
materials into finished products

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Preview Assessment: lb engleza

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Market share

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3. attractive to buyers, consumers, etc
4. the system of buying and selling goods
under competitive conditions

Întrebarea nr. 5

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Read the following terms and phrases and match each term from the right
column to their definition from the left column

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Product life cycle

1. customer expectations of a product or
service

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Customer needs

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Market leader

2. the company that sells the largest quantity
of a particular product and thus emerges
as a leader

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Advertising-

3. The life cycle of a new product, which first
can be produced only in the country where
it was developed, then as it becomes
standardized and more familiar, can be
produced in other countries and exported
back to where it started
4. making known, calling public attention to a
product, service or company by means of
paid announcements so as to affect
perception or arouse consumer desire to
make a purchase or take a particular
action.

Întrebarea nr. 6

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Read the following terms and phrases and match each term from the right
column to their definition from the left column

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to glide along

1. logical reasoning

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inductive reasoning

2. to move along smoothly and continuouslyfor instance like a snake on the ground

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to leave a trail of bruised feelings

3. to predict future events by making use of
some given information

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to make forecasts

4. to make a bad impression, to offend or
abuse people

Întrebarea nr. 7

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Read the following terms and phrases and match each term from the right
column to their definition from the left column

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to pique one's interest

1. a souvenir; an object that is treasured for
the memories associated with it.

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memorabilia

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brand equity

2. value added by a brand name identity to a
product or service beyond the functional
benefits provided.

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fee

3. a fixed sum charged, by an institution or by
law, in exchange for a certain service or
privilege, etc
4. to provoke; arouse, to stir

Întrebarea nr. 8

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Read the following terms and phrases and match each term from the right
column to their definition from the left column

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to fit into

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to overcome

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prospect

1. to prevail over, to be victorious
2. to be suitable for a particular role or task
3. a potential buyer
4. to be symbolized, best represented by, etc

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Preview Assessment: lb engleza

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to be epitomized

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Întrebarea nr. 9

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Read the following terms and phrases and match each term from the right
column to their definition from the left column

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targeting

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incentives

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to purchase

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branding

1. the process of identifying the specific
needs of the market segments, selecting
one or more of these segments as a target,
and developing marketing programs and
ad campaigns directed towards each.
2. traditional advertising method used to
create an acquired response from a target
audience based on cumulative impressions
and positive reinforcement.
3. to obtain in exchange for money or its
equivalent, to buy
4. benefits, or reduced costs, that motivate a
decision maker in favor of a particular
choice

Întrebarea nr. 10

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Read the following terms and phrases and match each term from the right
column to their definition from the left column

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ownership

1. possession, the act of having and
controlling property

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to bar

2. the act of excluding someone

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to juggle

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to forgo

3. to deal with simultaneously
4. to abandon, lose, refrain from consuming

Întrebarea nr. 11

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Read the following terms and phrases and match each term from the right
column to their definition from the left column

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CFO

1. chief executive officer

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executive

2. person in charge with hiring people and
solving the employees’ legal problems

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HR manager

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CEO

3. person or group of persons who has the
power to put important plans, decisions,
etc into effect
4. chief financial officer

Întrebarea nr. 12

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Read the following terms and phrases and match each term from the right
column to their definition from the left column

Întrebarea nr. 13

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domestic

1. administrative division of some larger or
more complex organization

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business customs

2. to change in a negative way

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branch

3. usual business or individual practice,
traditional business policy

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to downgrade

4. concerning the internal affairs of a nation

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19/05/2008

as in technology 4. occupational self-concept 3. to hinder or inhibit the progress or movement of someone or something - to hamper - breakthrough 2.blackboard. the beginning or early stages 3. to be much better or more important than somebody/something else 4. 16 0 points Save 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column - covering letter - curriculum vitae - to type - handwritten 1.jsp?course_assess. personal data sheet 2. managerial characteristics 4. the ability. 14 0 points Save 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column - managerial chores - managerial traits - career orientation - enterprising orientation 1. application letter Întrebarea nr. a major achievement or success that permits further progress. 19/05/2008 . vigorous and enthusiastic enjoyment - cumbersome 3. to write using a typewriter or calculator 4. imagination and desire to create and carry out new projects and perform difficult activities Întrebarea nr. gusto. to be eager for something that one expects to be enjoyable to happen - to submit - vacancy 2. text messaging http://spiruharet.com/webapps/assessment/take/launch. to give something to somebody so that it may be formally considered - to look forward 3. 15 Read the following terms and phrases and match each term from the right column to their definition from the left column - to stand out 1. to set off. an available job or position Întrebarea nr. provoke 4. written by hand 3. managerial duties or responsibilities 2... difficult to handle or use especially because of size or weight Întrebarea nr.Preview Assessment: lb engleza Page 4 of 39 Read the following terms and phrases and match each term from the right column to their definition from the left column - zest 1. initiate. wireless application protocol 2. 17 Read the following terms and phrases and match each term from the right column to their definition from the left column - to trigger - onset - WAP - SMS 1.

appealing to or designed for high-income consumers Întrebarea nr. one who is responsible for the manufacturing of a large quantity of products 4. 19/05/2008 . the holding of data in an electromagnetic form so as to be easily accessed by a computer processor. 20 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column - information storage 1.. to imagine. gas. to free from an obligation. to promote something http://spiruharet. or a liability to which others are subject Întrebarea nr. pale and dull complexion. to cut down. a bank in one country that has a subsidiary in another country - exempt from - parent bank 2. complete - appliance 2. to form a mental image of something that is not present 4.com/webapps/assessment/take/launch. to make a reduction in. a duty. Întrebarea nr. 21 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column - employer 1. 3. etc - overall 4. a disadvantage or inconvenience 2. 18 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column - pasty-faced - up-market - to envisage - drawback 1. a device operated by use of electricity.jsp?course_assess.. economic resources that are owned or controlled by an entity. 19 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column - assets 1. a person who controls the selling of a company’s products - sales manager - production manager 2. to place restrictions on - to cutback 3. a person or company that employs people Întrebarea nr.blackboard. a company that is completely controlled by another company - subsidiary company 3. 22 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column - to advertise to enclose 1. a person in charge with checking the others - supervisor 3. what a firm or individual owns 4. general. to put in an envelope 2.Preview Assessment: lb engleza Page 5 of 39 Întrebarea nr.

make better or more attractive 3. to put or force in inappropriately. Seller of goods or commodities directly to consumers at a retail price. unpleasant change 4. they are usually made of lesser quality imitations of the original 2. form of advertising by means of which marketing communications are sent to customers using the postal service - direct mail campaigns 4.blackboard. physiological state corresponding to a strong need or desire 2. to combine 4. advertising and selling things - Întrebarea nr. 25 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column - to intrude - to match - indelibly - "copycat" 1. 23 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column - subscriber 1. abandonment. 19/05/2008 . especially without invitation or permission Întrebarea nr.com/webapps/assessment/take/launch. to increase. the theory and practice of presenting. 26 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column - to enhance - to mitigate - drive - distortion 1. desertion.. the entire amount of income before any deductions are made - account balance - revenue 2. that cannot be erased 3. 27 0 points Save Sometimes advertising can be a form of research http://spiruharet. someone who contributes a sum of money in exchange of a certain service Întrebarea nr. to get. opting for another seller - Retailer 4.jsp?course_assess. gross. 24 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column - To acquire 1. to moderate (a quality or condition) in force or intensity Întrebarea nr. lack of originality as a result of being dull 4. unauthorized duplicate of a certain fashion design. equal to the net of credits and debits at that point in time for that account - staleness 3.. to gain possession of - Customer retention 2. the marketing goal of keeping your customers from going to your competitors - Defection 3. Întrebarea nr. the amount of money in an account. triteness.Preview Assessment: lb engleza Page 6 of 39 - marketing 3.

30 Adevărat Fals Întrebarea nr. Adevărat Fals Întrebarea nr.. 31 0 points Save 0 points Save 0 points Save 0 points Save To market a product means to advertise and offer it for sale Adevărat Fals Întrebarea nr. 19/05/2008 . 32 A parent bank in one country that has a subsidiary in another country. 28 0 points Save 0 points Save 0 points Some companies reward their customers by giving some of their money back Save The World Trade Organization is the international forum that provides the Most-Favoured-Nation principle Adevărat Fals Întrebarea nr.jsp?course_assess.com/webapps/assessment/take/launch. Adevărat Fals Întrebarea nr.Preview Assessment: lb engleza Page 7 of 39 Adevărat Fals Întrebarea nr. 29 Women haven't always had leading positions in major corporations and private sector organizations. Adevărat http://spiruharet. 33 A domestic bank is one that operates exclusively with national currency Adevărat Fals Întrebarea nr.blackboard.. 34 The persons who have a staggering IQ are always very determined to succeed.

. 19/05/2008 . 41 http://spiruharet. Save The head of a university is called dean. 36 0 points Save 0 points A company that looses its customers is a company that doesn’t have a high degree of defection. 39 0 points Save 0 points Save 0 points Technology has created a new commercial reality that led to the emergence of global markets for standardized consumer products Save On January 2008. it must make ample use of imagery in association with attractive symbols Adevărat Fals Întrebarea nr. Adevărat Fals Întrebarea nr. 40 If a company advertises products that are similar to others. 38 0 points Most selling sites are designed to move consumers through multiple stages of the decision-making process Save Adevărat Fals Întrebarea nr. 35 0 points An ATM is an Automated Teller Machines that simplifies financial transactions with customers.. Save Adevărat Fals Întrebarea nr. 37 Adevărat Fals Întrebarea nr. Vodafone made the UK’s firstmobile call.com/webapps/assessment/take/launch.Preview Assessment: lb engleza Page 8 of 39 Fals Întrebarea nr. Adevărat Fals Întrebarea nr.blackboard.jsp?course_assess.

Adevărat Fals Întrebarea nr. recreation and the like. Adevărat Fals Întrebarea nr. Save There is no genuine clash between selling and 'being creative' Adevărat Fals Întrebarea nr. 44 0 points Save 0 points Save 0 points Save 0 points Save 0 points Recent studies show that consumers don’t access information on the Internet before making major life decisions. 47 “Right-brain” dominated people are smarter than the “left-brain” dominated ones. 46 Perceptions have nothing to do with consumer behaviour. 19/05/2008 . 42 0 points Save The usual technique for defining an individual’s lifestyle is called psychographics and it involves measuring attitudes and interests in diverse areas such as work. 48 http://spiruharet.com/webapps/assessment/take/launch.jsp?course_assess. Save Adevărat Fals Întrebarea nr..blackboard. Adevărat Fals Întrebarea nr. 45 All managers spend most of their time talking to people.. Adevărat Fals Întrebarea nr. inspiration and intuition but they don’t have logic at all. 43 0 points Creative people have a lot of fantasy.Preview Assessment: lb engleza Page 9 of 39 Adevărat Fals Întrebarea nr. politics.

jsp?course_assess. Save The typical Internet user is a young. up-market male professional. 49 0 points Save 0 points Save 0 points WAP services give you the possibility to send messages whenever you can’t talk.. Adevărat Fals Întrebarea nr. 55 The international trade growth has been favoured by long periods of war. 54 If a company wants to keep its high-spending customers. 53 To achieve greater customer retention direct marketers have switched the emphasis from product to service.Preview Assessment: lb engleza Page 10 of 39 Adevărat Fals Întrebarea nr. 51 Adevărat Fals Întrebarea nr. Adevărat Fals Întrebarea nr.blackboard. it must sell only expensive stuff.. 52 0 points Save 0 points Save 0 points Save 0 points Save An employer is one who works for a monthly subsidiary Adevărat Fals Întrebarea nr. Adevărat http://spiruharet. Adevărat Fals Întrebarea nr. 19/05/2008 .com/webapps/assessment/take/launch. 50 A marketplace is a square such as Victoria Square Adevărat Fals Întrebarea nr. techy.

57 All employees are checked by their supervisors. Coca-Cola or Levi Jeans base their advertising mainly on pure emotional symbolism.jsp?course_assess. 63 http://spiruharet. Adevărat Fals Întrebarea nr. Adevărat Fals Întrebarea nr. 58 Famous brands such as Marlboro. Adevărat Fals Întrebarea nr.Preview Assessment: lb engleza Page 11 of 39 Fals Întrebarea nr. Adevărat Fals Întrebarea nr..blackboard.. 19/05/2008 . 56 0 points Save 0 points Save 0 points Save 0 points A “hot” product is a brand new product that appeals very much to the public Save The manager is the owner of a company. 61 The price at which a product is offered for sale to the public represents its market price. 60 0 points Save 0 points Save 0 points Save 0 points Save B2C marketing designates a set of transactions between two companies. Adevărat Fals Întrebarea nr. Adevărat Fals Întrebarea nr. 59 Adevărat Fals Întrebarea nr. 62 The marketing department of a company deals with advertising.com/webapps/assessment/take/launch. market research as well as selling.

68 Adevărat Fals Întrebarea nr. lead.jsp?course_assess.Preview Assessment: lb engleza Page 12 of 39 At present. Adevărat Fals Întrebarea nr.blackboard. 64 0 points Save 0 points The use of direct distribution mail order or direct delivery of services is one of the direct marketers’ most powerful weapons Save The purpose of advertising is to persuade. http://spiruharet. Adevărat Fals Întrebarea nr. it means that you can't have a lot of friends Adevărat Fals Întrebarea nr. women are better educated and hold more jobs worldwide than ever before. Adevărat Fals Întrebarea nr. organize and control his own work as well as that of the other employees. 67 The Coca-Cola Web site consists of twelve different sections. 19/05/2008 . 65 Adevărat Fals Întrebarea nr. 66 0 points Save 0 points Save 0 points A manager who is technically competent is one who knows how to plan. Save If you have good interpersonal skills. 70 To have an enterprising orientation means to be a good entrepreneur.. Adevărat Fals Întrebarea nr..com/webapps/assessment/take/launch. 69 0 points Save 0 points Save A market leader is one who sponsors the most advertising campaigns.

jsp?course_assess.Preview Assessment: lb engleza Page 13 of 39 Adevărat Fals Întrebarea nr.com/webapps/assessment/take/launch. 19/05/2008 . Adevărat Fals Întrebarea nr. 72 When you flatter someone means that you bruise that person’s feelings. 73 Today a growing number of appliances and systems operate on analogue information. 71 0 points Save 0 points Save 0 points Save 0 points Save 0 points Save 0 points Save 0 points Save Consumers aged 50 and older never use the Internet Adevărat Fals Întrebarea nr... 77 Vodafone is the world’s biggest mobile network operator. Adevărat Fals Întrebarea nr.blackboard. Adevărat Fals Întrebarea nr. Adevărat Fals http://spiruharet. 75 Advertisers’ job is to sell Adevărat Fals Întrebarea nr. 74 Someone who makes market forecasts is one who predicts the weather. 76 A director is one who writes screenplays for movies Adevărat Fals Întrebarea nr.

the general manager is the one who hires people.. more than 45 percent of administrative and managerial positions are held by women. Save The charismatic managers are also the most persuasive.. Save To be creative implies to be a very organized person Adevărat Fals Întrebarea nr. 80 0 points Save 0 points The process of identifying the specific needs of segments and selecting one or more of these segments as a target is called branding. 19/05/2008 .jsp?course_assess. 84 Adevărat Fals http://spiruharet.Preview Assessment: lb engleza Întrebarea nr. 79 Adevărat Fals Întrebarea nr. Save You can’t become a successful manager if you don’t have some inborn managerial traits. Save Adevărat Fals Întrebarea nr. 83 0 points Save 0 points A company that is risk averse is one that doesn’t test the market before taking its marketing decisions.blackboard. 81 Adevărat Fals Întrebarea nr. Adevărat Fals Întrebarea nr. such as IBM.com/webapps/assessment/take/launch. for instance. 82 0 points In Sweden. Adevărat Fals Întrebarea nr. 78 Page 14 of 39 0 points Save 0 points In a big company.

87 A manager’s daily chores include resolving conflicts among subordinates. 90 0 points Perception is the process by which people derive meaning from within themselves ( such as a feeling of frustration) or from the external environment Save Adevărat Fals Întrebarea nr. 88 Vodafone has a strong visual identity based on the colour red Adevărat Fals Întrebarea nr. 85 Page 15 of 39 0 points Save 0 points Save 0 points Save 0 points Save 0 points Federal Express is an excellent example of how expensive a well-designed service web site can be. Save Advertising shouldn't be entertaining Adevărat Fals Întrebarea nr.com/webapps/assessment/take/launch.. Adevărat Fals Întrebarea nr. 91 0 points Save 0 points Save An assertive person is one who always speaks very loud.blackboard.com site offers a lottery prize of up to $1000 million for visiting it.. 89 Adevărat Fals Întrebarea nr.jsp?course_assess. 92 Marketing deals exclusively with advertising products http://spiruharet. 19/05/2008 . 86 Won. Adevărat Fals Întrebarea nr.Preview Assessment: lb engleza Întrebarea nr. Adevărat Fals Întrebarea nr.

94 0 points Save 0 points Save 0 points To satisfy the customers' needs means to have the best prices on the market Save Only the market leaders are quoted at the Stock Exchange Adevărat Fals Întrebarea nr. 98 To overcome a problem means to fail solving it Adevărat Fals Întrebarea nr. 95 Both branches and subsidiaries are full-service banking institutions Adevărat Fals Întrebarea nr.blackboard. 99 Connectivity makes bits to flow from one appliance or location to another Adevărat Fals http://spiruharet. 19/05/2008 .com/webapps/assessment/take/launch..jsp?course_assess.. 97 0 points Save 0 points Save 0 points Save The direct mail campaigns are a form of electronic advertising Adevărat Fals Întrebarea nr. 93 0 points The World Bank was initially formed in 1944 to aid countries suffering from the destructions of the war Save Adevărat Fals Întrebarea nr.Preview Assessment: lb engleza Page 16 of 39 Adevărat Fals Întrebarea nr. 96 Adevărat Fals Întrebarea nr.

101 0 points Save 0 points Save 0 points If we only …….. 102 A CEO manager deals with the accounting department of a company Adevărat Fals Întrebarea nr. knew Întrebarea nr. had known 3. manifested in China by the widespread practice of aborting male fetuses Save Adevărat Fals Întrebarea nr. 105 I wish I…more imagination. 103 1.what our competitors plan we could avoid launching a similar product..us your suggestions.Preview Assessment: lb engleza Întrebarea nr.blackboard.jsp?course_assess. have had to have had Întrebarea nr. Save “Left-brain” dominated people tend to focus more on their feelings. 104 0 points Save 0 points Save 0 points Save After you………this faculty will you attend an MA course? will finish will graduate graduate Întrebarea nr. presented http://spiruharet.com/webapps/assessment/take/launch. 19/05/2008 .rather than on their reason Adevărat Fals Întrebarea nr. 100 Page 17 of 39 0 points Most Asian and Islamic countries exhibit female preference. 106 It’s about time you ………. were knowing 2..

108 Some think that if they write on purple paper their application will……… stand out be accepted be funny Întrebarea nr. 110 0 points The market research represents the study of what people buy and why and it is usually …….by a company before it develops a new product.. either…or neither…nor rather than Întrebarea nr.. Save driven conducted offered Întrebarea nr..Preview Assessment: lb engleza Page 18 of 39 will present present Întrebarea nr. Save Somebody. 111 0 points Save A marketing strategist should decide if products in the sector are primarily sold on “logic” …… on “emotion”.the board on what's happening here. 19/05/2008 ..jsp?course_assess..com/webapps/assessment/take/launch.. 109 the sole the heart the core Întrebarea nr...blackboard.. informs will inform inform Întrebarea nr. 107 0 points Save 0 points Save 0 points If you really understand the customer's needs you can touch them at……of their being. 112 0 points Save Do you think that advertising should also be……? http://spiruharet..

115 If you are just……. 116 The advertiser’s job is to make the product……. Save opinion question stance Întrebarea nr. Save Please. instead of sales they seek …… http://spiruharet. look better better smarter Întrebarea nr.blackboard. 118 0 points Save Ad writers forget they are salesmen. 113 0 points The direct marketing’s …….. 114 0 points Save 0 points Save 0 points Save 0 points B2C.Preview Assessment: lb engleza Page 19 of 39 entertaining playful funny Întrebarea nr.. find my CV……… attached enclosed sent Întrebarea nr. 19/05/2008 .. ending beginning starting up Întrebarea nr.on entertainment is clear: there is no room for it in direct communications. business-to-consumer electronic commerce is a form of electronic commerce in which products and ………are sold from a firm to a consumer who this way doesn’t have to buy from a traditional shop.com/webapps/assessment/take/launch.jsp?course_assess.a business you obviously don’t have any existing customers. 117 services things goods Întrebarea nr.

..Preview Assessment: lb engleza Page 20 of 39 power applause money Întrebarea nr.... to give to share to allocate Întrebarea nr.a rapid growth if funds weren't directed toward military adventures... could be would be be Întrebarea nr. 119 0 points Save A very important marketing decision is ……..... 120 0 points Save 0 points Save 0 points Save 0 points Save 0 points Save You. would register will register registers Întrebarea nr..jsp?course_assess.....resources between the existing customers and the new ones....my advice: leave those files for tomorrow! may take take have taken Întrebarea nr...com/webapps/assessment/take/launch. 121 The purpose of advertising is to…… persuade advertise display Întrebarea nr. 19/05/2008 .. 122 The manager suggested that prices ...... 124 The aim of marketing is to make selling……… http://spiruharet. 123 Global economy .blackboard. kept low so as to attract new customers..

125 0 points Save 0 points A famous advertiser called Cyrus Curtis considers that the key ingredient of an ad is its…….Preview Assessment: lb engleza Page 21 of 39 mare expensive superfluous nicer Întrebarea nr. 126 atmosphere brand story Întrebarea nr...blackboard. http://spiruharet.... be are will be Întrebarea nr. in the viewers’ memory their brand could have been famous! had been lodged had lodged could have been lodged Întrebarea nr. handed in two weeks' time... graduated been attended Întrebarea nr. 19/05/2008 .. aggressive creative profitable Întrebarea nr.. 130 0 points Save By the time you finish the project I…… be back at the office... 128 The Board recommended that the projects .. 129 If only their commercial ……. 127 0 points Save 0 points Save 0 points Save Tom has……… Richmond Secondary School in 2005.jsp?course_assess. Save If an advertising agency doesn’t sell then it isn’t ……..com/webapps/assessment/take/launch.

135 They won’t make any forecasts before they………all the information they need.... 134 I wish he…. 131 0 points Save 0 points Save 0 points Save 0 points Save 0 points Save 0 points Save The Wall Street Journal is an . had launched http://spiruharet..jsp?course_assess. 133 The teacher suggested that all students ..Preview Assessment: lb engleza Page 22 of 39 would be will be am Întrebarea nr.blackboard. have been were are Întrebarea nr.a new product.... 136 It’s high time our company …. 132 The advertiser’s idea enchanted everybody as if they…. won’t receive receive will receive Întrebarea nr. 19/05/2008 ..the importance of being up to date with everything. him what they don't understand can ask ask have to ask Întrebarea nr..under a spell...com/webapps/assessment/take/launch. understood understand will understand Întrebarea nr.... information site important highly used interactive Întrebarea nr.

.blackboard.decision if he wants to buy a pension.. was had been will be Întrebarea nr.jsp?course_assess. logical inspired smart Întrebarea nr.. 140 The boss required that everybody. 138 people users demographic Întrebarea nr. attend will attend would attend Întrebarea nr.No 1 on the market. ……. 137 0 points Save 0 points The Internet provides e-marketers with access to a broad range of ……… segments... The engineers The scientists The psychoanalysts Întrebarea nr.com/webapps/assessment/take/launch...the meeting on Monday. 142 http://spiruharet.have found that nearly all important decisions are made in the subconscious.. 141 The advertisers wished their product ………..of marketing that attempts to send messages directly to consumers using “addressable” media such as mail and e-mail Save A consumer must take a…….. 19/05/2008 ..Preview Assessment: lb engleza Page 23 of 39 launched would launch Întrebarea nr. Save . 139 0 points Save 0 points Save 0 points Save 0 points Direct marketing is a……….

scheme for its loyal customers. 146 0 points B2B is a short form from Business to Business and is used …………those aspects of e-commerce that involve the exchange of goods and services between companies over the Internet Save to designate to define to determine Întrebarea nr..com/webapps/assessment/take/launch. Save A well known marketing strategy is to create a ….and chatrooms. 144 Mr. 147 0 points Save The new manager behaved as if he …….everyone around him. vacancy spare room opportunity Întrebarea nr. knew have known could know http://spiruharet. 145 software hardware CD’s Întrebarea nr. ……..Preview Assessment: lb engleza Page 24 of 39 means form way Întrebarea nr. 19/05/2008 .jsp?course_assess.blackboard.. Brown.. 143 0 points Save 0 points Save 0 points Kids Only area offers homework help and online magazines along with the usual games. profitable reward beneficial Întrebarea nr.in his department next month. the marketing manager has informed me that there will be a……….

.com/webapps/assessment/take/launch....jsp?course_assess. lets is closing down leaves Întrebarea nr......Preview Assessment: lb engleza Întrebarea nr. shall finish reading finish reading will finish reading Întrebarea nr. http://spiruharet. 154 0 points Save ... Save Hurry up! You. send sent could send Întrebarea nr.in sales.... add multiply match Întrebarea nr. 19/05/2008 . 152 I will send you a message as soon as I……….. 148 Page 25 of 39 0 points Save 0 points Save 0 points Save 0 points Save 0 points Save 0 points In the late 1990’s the onset of pre-pay options triggered a dramatic ……. 150 Heaven...the reports ASAP.his business....that a good manager should have only technical skills.entertainment with selling.the novel.. 153 raising upturn lift Întrebarea nr....for you to leave the country! forbid shall forbid forbade Întrebarea nr.. 151 My present employer…….. 149 Advertisers should…….blackboard..

. if you are decided to become a manager. 156 vacancy opportunity occasion Întrebarea nr.com/webapps/assessment/take/launch. stop the car before you………..to work for such a big company as yours. Save Please.. you'll do it in the end... 157 0 points . Save came come will come Întrebarea nr.... 160 0 points http://spiruharet. a crisis a balance a problem Întrebarea nr. 155 0 points Save 0 points I would like very much to have the …….what may. Save 19/05/2008 .Preview Assessment: lb engleza Page 26 of 39 don't be it shan't be it not be it Întrebarea nr.jsp?course_assess.. 158 0 points Save Companies that sell credit know that they must strike……between keeping the old customers and attracting new ones.blackboard. 159 0 points …………is a strategy meaning that a company uses commercial partners to attract new customers Save The marketing mix The affinity marketing Targeting Întrebarea nr.my house reach will reach would reach Întrebarea nr.

of over 4 billion pounds.blackboard. will not know didn’t know hadn’t known Întrebarea nr. 19/05/2008 . by selling banner advertising. 161 0 points Save 0 points A product’s market value represents the……. 162 capital price value Întrebarea nr. 164 Search engines generate………. 165 Interactive online services allow customers to access account……….at which that product would be sold if offered publicly... 163 0 points Save 0 points Save 0 points Save The company has a……..Preview Assessment: lb engleza Page 27 of 39 They wouldn’t reduce tariffs and liberalize trade for the Most-FavouredNation if they ………that those people are in need. profits revenue money Întrebarea nr..jsp?course_assess. situation money balances http://spiruharet.com/webapps/assessment/take/launch. Save It seems that some companies have high levels of…… defection abandonment leaving Întrebarea nr. number business figure turnover Întrebarea nr.

.blackboard. 167 0 points Save 0 points Save The Internet enables consumers and companies ……. 169 0 points Save 0 points Save 0 points Save There is no genuine ……between selling and “being creative”.. get receiving receive Întrebarea nr. 171 The marketing strategies that were successful in some cases shouldn’t be taken as . huge amounts of information to send to share to divide Întrebarea nr. 19/05/2008 . codes http://spiruharet. 170 ”The right-brain” dominated advertisers use more…..jsp?course_assess..news from you. 166 Page 28 of 39 0 points Complete the following statements by choosing the right alternative a.Preview Assessment: lb engleza Întrebarea nr.. 168 In 1995 Heinz……over half of its marketing budget into direct marketing and then move it back to advertising put placed sold Întrebarea nr.com/webapps/assessment/take/launch..than logic.. reason intelligence intuition Întrebarea nr.. b or c: Save I’m looking forward to……. difference clash misunderstanding Întrebarea nr.

.blackboard. 174 0 points The marketing manager has ordered that the new strategies. 176 The Marketing The life cycle The Marketing strategy Întrebarea nr. http://spiruharet..by tomorrow at noon. then as it becomes standardized and more familiar.everyone staring at him . to say that a good manager should have more than technical skills.. 172 0 points The famous advertiser looked awkward as if he….……of a new product.. Save had hated hated would hate Întrebarea nr.Preview Assessment: lb engleza Page 29 of 39 guidelines rules Întrebarea nr. Save . Save will be ready be ready are ready Întrebarea nr.jsp?course_assess. 173 0 points A market leader is the company that ……. 177 0 points Save Mobile phones …….com/webapps/assessment/take/launch. can be produced in other countries and exported back to where it started... it's worth suffice it it's enough Întrebarea nr... means that it can first be produced only in the country where it was developed.. 175 0 points Save 0 points .the largest quantity of a particular product and thus emerges as a leader Save promotes sells advertises Întrebarea nr.have followed a classic ‘S-shaped’ curve. 19/05/2008 ....

.com/webapps/assessment/take/launch.. his stuff. 180 0 points Save If international organizations ……. Save 19/05/2008 . 182 manage could manage had managed Întrebarea nr.. 178 0 points Save 0 points Save The bank owner ordered that the wages ..jsp?course_assess.. 179 Marketing is a social and managerial ……….. 181 0 points Save 0 points If only they ……to understand the customers’ expectations. didn’t care don’t matter don’t care Întrebarea nr.. phenomenon process fact Întrebarea nr.Preview Assessment: lb engleza Page 30 of 39 selling sales shopping Întrebarea nr..blackboard.. Save Language ……much too often what people feel.... they would have been much more successful with their recently launched product.by which individuals and groups obtain what they need and want through creating and exchanging products and value others.they wouldn’t donate money for people suffering from war destruction. must motivate will motivate motivate Întrebarea nr. 183 0 points http://spiruharet.. explain camouflages complicates Întrebarea nr.

decisions. 188 By means of the Internet people can be connected with just a few. Save Some experts consider that the moment of truth is when the prospects or customers ……. could know had known knew Întrebarea nr.com/webapps/assessment/take/launch.with the advert. see engage perceive Întrebarea nr. 184 0 points Save 0 points Save 0 points In order to make online customers visit a particular web-site. 187 0 points Save 0 points Save 0 points Save Sometimes consumers make impulsive.Preview Assessment: lb engleza Page 31 of 39 They …………agreements if they weren’t necessary. 189 The marketer wished he ………more last month. 19/05/2008 ..blackboard.. mice clicks mouse click mouse clicks Întrebarea nr..jsp?course_assess. marketers can use other media-print…….…. would conclude didn’t conclude wouldn’t conclude Întrebarea nr. 186 letters advertising banners Întrebarea nr. unconscious irresponsible subconscious Întrebarea nr. 185 He spoke as if he ……something about our advertising campaign. http://spiruharet.

upset intrude disturb Întrebarea nr. 192 0 points Save 0 points ...... saw wouldn’t see didn’t see Întrebarea nr. We cannot …….... have desired would desire desire Întrebarea nr..... http://spiruharet. that the company's policy be well known by the public.. 195 On 1 January 1985 Vodafone made the UK's first mobile……....blackboard.. 19/05/2008 ..to work in advertising ten years ago! had started have started start Întrebarea nr. 194 0 points Save 0 points Save If only we ………. 193 do say make Întrebarea nr. Save The executives . I strongly believe that our HR manager knows how to deal with people.com/webapps/assessment/take/launch.on the public without repaying them. 191 We wouldn’t desire to buy so many things if we …………their commercials before....jsp?course_assess... 190 0 points Save 0 points Save .what you want.Preview Assessment: lb engleza Page 32 of 39 would have sold sold had sold Întrebarea nr.

. 200 One of the most important decisions a marketing strategist should take is whether or not to use……to stimulate purchase rewards incentives gifts Întrebarea nr.jsp?course_assess.it more. sure about the result. Save Younger groups are more likely to use the Internet for entertainment and……. http://spiruharet. 198 0 points Save 0 points Save 0 points Save 0 points Save Will you keep on learning until you………the lesson? will have understood are going to understand understand Întrebarea nr.com/webapps/assessment/take/launch.... 19/05/2008 .? illegible clear eligible Întrebarea nr. 197 liked like will like Întrebarea nr.Preview Assessment: lb engleza Page 33 of 39 call pager calling Întrebarea nr. 201 When I ….. having fun having a good time socializing Întrebarea nr.blackboard. 196 0 points Save 0 points They adopted a new shape for the Pepsi bottle in case people …. I will let everybody know it. 199 Don’t you think that this handwriting is……….

the computer if they want to have fun .jsp?course_assess.....com/webapps/assessment/take/launch. 19/05/2008 . 206 Fill in the blanks with the right form of the verb so as to form correct grammatical statements: If you (access)…… America Online you will find a lot of information. his CV http://spiruharet. 205 0 points Save 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: What would you do if your country (not become). 208 Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Bill forgot to enclose an application letter when he (to post).blackboard. by almost more than half this year.. Întrebarea nr. 207 0 points Save 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Usually young people (use)….Preview Assessment: lb engleza Page 34 of 39 am going to be shall be am Întrebarea nr.. 203 0 points Save 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The customers ( to admit)... that their expectations have been satisfied.... the living standards would be radically reduced. Întrebarea nr... 204 Fill in the blanks with the right form of the verb so as to form correct grammatical statements: If the national currency (fall)…….. 202 0 points C2C consumer to consumer is the oldest form of ……… facilitating people to deal directly with each other Save commerce trade e-business Întrebarea nr. Întrebarea nr... Întrebarea nr.……a member of the European Union? Întrebarea nr...

217 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Direct marketers assume that people (to http://spiruharet.. to a job interview Întrebarea nr. Întrebarea nr..... 209 Page 35 of 39 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The marketing strategist knows that a good service (to help).......com/webapps/assessment/take/launch........jsp?course_assess.. 210 0 points Save 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The manager hopes that his competitors (not have) . 212 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements Companies (to know)..... Întrebarea nr.. a successful one.. 211 Fill in the blanks with the right form of the verb so as to form correct grammatical statements: You (not write)......... the company to preserve the existing customers. 214 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The board admitted that the advertising campaign (to be)...blackboard. 213 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Tom knew that he (to have)...... Întrebarea nr.... 216 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: What strategy would you opt for if your company (go)…….... 19/05/2008 .Preview Assessment: lb engleza Întrebarea nr...better advertising means Întrebarea nr..... 215 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Alice knows how to behave when she ( to go). too many details about your education so your CV was rejected Întrebarea nr.bankrupt? Întrebarea nr... to type his CV as fast as he could Întrebarea nr..... that the incentives they offer will attract more and more customers.....

Întrebarea nr........ 218 0 points Fill in the blanks with the right form of the verb so as to form correct grammatical statements: All marketers know that P. 225 Fill in the blanks with the right form of the verb so as to form correct grammatical statements: One has to use only black or dark blue ink when he/she (write)........ Întrebarea nr... Întrebarea nr.. 223 0 points Save 0 points Save 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements. 219 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The company had created the most suitable marketing mix before they (to order)........ Întrebarea nr.com/webapps/assessment/take/launch.the direct delivery of services. 221 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The students had been explained all the subjects before they (to sit).. 19/05/2008 ... General marketers wanted to build brands the prospects (to feel). an application form.. familiar with..... the exam... the computer to play games if you buy him one.. http://spiruharet.. Kotler (to write)..... 220 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The girl understood that many ads (to require).... the launching of the new product.... advertised a lot lately.jsp?course_assess.Preview Assessment: lb engleza Page 36 of 39 appreciate) . 222 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Little Alan (use)……. 224 Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Everybody knows that Procter and Gamble products ( to be)...blackboard..... the best books on marketing Save Întrebarea nr.. Întrebarea nr.. Întrebarea nr..... the applicants to be at least 18........ Întrebarea nr...

....com/webapps/assessment/take/launch. Întrebarea nr.... some value back to its loyal customers..Preview Assessment: lb engleza Întrebarea nr...... 228 Fill in the blanks with the right form of the verb so as to form correct grammatical statements: When you start up a business you (not have)....jsp?course_assess. Întrebarea nr...…if his online shopping weren’t delivered in due time. 234 Fill in the blanks with the right form of the verb so as to form correct http://spiruharet. Întrebarea nr.. the possibility of a merger. Întrebarea nr.greater customer retention by switching the emphasis from product to service... 232 Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The students (not apply).. 227 Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Some make a big mistake because they ( to write). for a scholarship abroad when they had the chance to do so.blackboard....... 19/05/2008 ................ Save 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The new product had already offered a lot of benefits when the company (to consider)... from a supplier for the first time would look for a lot of benefits. 230 0 points Save 0 points Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Amex Membership Miles created a reward scheme that (to give)... their covering letters on purple paper. Întrebarea nr. 231 Întrebarea nr. 233 Întrebarea nr. any existing customers..... 229 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Direct marketers understood that they (to achieve) .. Save 0 points Save 0 points Fill in the blanks with the right form of the verb so as to form correct grammatical statements: A customer that (to buy)... Întrebarea nr. 226 Page 37 of 39 0 points Save 0 points Save 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Tom (worry)...

.. Întrebarea nr. 241 Fill in the blanks with the right form of the verb so as to form correct grammatical statements The teacher considers that your handwriting (to be ). 242 http://spiruharet.. anything about marketing before attending this faculty. the Internet users (react) …... 237 0 points Save 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The girl confessed that she (not know).. 19/05/2008 .how to get a sponsorship I would tell it to you Întrebarea nr...Preview Assessment: lb engleza Page 38 of 39 grammatical statements: The manager appreciates the fact that his products ( to be promoted).......... to attract new customers when they allocate enough money for this...... Întrebarea nr. 239 0 points Save 0 points Save 0 points Save 0 points Fill in the blanks with the right form of the verb so as to form correct grammatical statements: If a message has been aimed only at selling.jsp?course_assess. Întrebarea nr. 235 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: If I (know)…….. 236 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The Internet will help you a lot if you (know)…….... Întrebarea nr... very good that the telemarketing officers have made a lot of sales calls Întrebarea nr...com/webapps/assessment/take/launch..blackboard.. illegible Întrebarea nr... 238 Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The human resources manager ( to think)...... that many candidates don’t know how to write a CV Întrebarea nr. using the best marketing strategies.. 240 Fill in the blanks with the right form of the verb so as to form correct grammatical statements: A company (to manage).. Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: It ( to be).....negatively. how to use it..

.blackboard.jsp?course_assess.. Page 39 of 39 19/05/2008 .Preview Assessment: lb engleza http://spiruharet.com/webapps/assessment/take/launch.