• Who we are and what we produce?
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.

• What are our aim?
1. Our aim is to present Nokia company; 2. To show company‘s strenghts and weaknesses; 3. To introduce everybody with Nokia life.


Our objectives are:
1.Nokia company clients and customers – loyal; 2.Nokia company products - the most popular; 3.Nokia operates - the most effective; 4.Best devices; 5.Smart devices.


Name of the company
Nokia is a small town on the banks of the Nokianvirta (Kokemäenjoki) River in the region of Pirkanmaa and the province of Western Finland, some 15 km west of Tampere. As of October 2006 it has a population of 29,685. Nokia has been around long enough that its name is obscure even to most Finns. In modern Finnish, noki means soot and nokia is the inflected plural of "soot", although this form of the word is rarely if ever used. However, the name actually originates from the archaic Finnish word nois (pl. nokia) or nokinäätä ("soot marten"), meaning sable. After sable was hunted to extinction in Finland, the word was applied to any darkcoated fur animal, such as the marten, which are found in the area to this day. The sable is enshrined on the Nokia coat of arms. The first literary reference to Nokia is in a 1505 document in connection with the Nokia Manor. Nokia was the setting of one of the largest battles in the Club War, a 1596 peasant uprising against Swedish feudal lords. The peasants, unsurprisingly armed with clubs, took up residence in Nokia Manor and won several skirmishes against the feudal cavalry, but were decisively defeated by Klaus Fleming on January 1-2, 1597. Thousands of clubmen were slain and their fled leader, Jaakko Ilkka, was captured a few weeks later and executed. The Club War was the last major peasant revolt in Finland, and it permanently consolidated the hold of the nation state. Much later, in the Finnish Civil War (1918), Nokia (along with neighboring Tampere) was a Communist stronghold and saw some combat. Nokia used breached out to current heart of Tampere, the Pispala area was part of Nokia's Suur-Pirkkala area. The Suur-Pirkkala were split into Pohjois- and EteläisPirkkala (Northern and Southern). In 1938 the name of Northern-Pirkkala was changed into the city of Nokia and Southern-Pirkkala restored its original Pirkkala name.


Pispala is currently one of the most viewed and visited special neighbourhoods in Tampere, with houses on steep hill exceptionally tight and random built. History behind it is that it was allowed to be built houses for working class since there was no law or order until it was joined to Tampere town.


The history of Nokia company
The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronics...

1865: The birth of Nokia Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in south-western Finland, where the Nokia story begins.

1898: Finnish Rubber Works founded Eduard Polón founds Finnish Rubber Works, which will later become Nokia's rubber business.

1912: Finnish Cable Works founded Arvid Wickström starts Finnish Cable Works, the foundation of Nokia's cable and electronics businesses.

1937: Verner Weckman, industry heavyweight Former Olympic wrestler Verner Weckman becomes President of Finnish Cable Works

1960: First electronics department Cable Works establishes its first electronics department, selling and operating computers.


1962: First in-house electrical device The Cable Works electronics department produces its first in-house electrical device - a pulse analyzer for nuclear power plants.

1967: The merger Nokia Ab, Finnish Rubber Works and Finnish Cable works formally merge to create Nokia Corporation.

The newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of mobile communications. As European telecommunications markets were deregulated and mobile networks became global, Nokia led the way with some iconic products...

1979: Mobira Oy, early phone maker Radio telephone company Mobira Oy begins life as a joint venture between Nokia and leading Finnish television maker Salora.

1981: The mobile era begins Nordic Mobile Telephone (NMT), the first international mobile phone network, is built.

1982: Nokia makes its first digital telephone switch The Nokia DX200, the company’s first digital telephone switch, goes into operation.

1984: Mobira Talkman launched Nokia launches the Mobira Talkman portable phone.

1987: Mobira Cityman – birth of a classic Nokia launches the Mobira Cityman, the first handheld NMT phone.


1991: GSM – a new mobile standard opens up Nokia equipment is used to make the world’s first GSM call.

In 1992, Nokia decided to focus on its telecommunications business. This was probably the most important strategic decision in its history. As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at the head of the mobile telephone industry’s global boom – and made it the world leader before the end of the decade...

1992: Jorma Ollila becomes President and CEO Jorma Ollila becomes President and CEO of Nokia, focusing the company on telecommunications.

1992: Nokia’s first GSM handset Nokia launches its first GSM handset, the Nokia 1011.

1994: Nokia Tune is launched Nokia launches the 2100, the first phone to feature the Nokia Tune.

1994: World’s first satellite call The world’s first satellite call is made, using a Nokia GSM handset.

1997: Snake – a classic mobile game The Nokia 6110 is the first phone to feature Nokia’s Snake game.

1998: Nokia leads the world Nokia becomes the world leader in mobile phones.


1999: The Internet goes mobile Nokia launches the world's first WAP handset, the Nokia 7110.

Nokia’s story continues with 3G, mobile multiplayer gaming, multimedia devices and a look to the future...

2002: First 3G phone Nokia launches its first 3G phone, the Nokia 6650.

2003: Nokia launches the N-Gage Mobile gaming goes multiplayer with the N-Gage.

2005: The Nokia Nseries is born Nokia introduces the next generation of multimedia devices, the Nokia Nseries.

2005: The billionth Nokia phone is sold Nokia sells its billionth phone – a Nokia 1100 – in Nigeria. Global mobile phone subscriptions pass 2 billion.

2006: A new President and CEO – Nokia today Olli-Pekka Kallasvuo becomes Nokia’s President and CEO; Jorma Ollila becomes Chairman of Nokia’s board. Nokia and Siemens announce plans for Nokia Siemens Networks.

2007 Nokia recognized as 5th most valued brand in the world. Nokia Siemens Networks commences operations. Nokia launches Ovi, its new internet services brand.


2008 Nokia's three mobile device business groups and the supporting horizontal groups are replaced by an integrated business segment, Devices & Services. Challenges of growth In the 1980s, during the era of its CEO Kari Kairamo, Nokia expanded into new fields, mostly by acquisitions. In the late 1980s and early 1990s, the corporation ran into serious financial problems, a major reason being its heavy losses by the television manufacturing division and businesses that were just too diverse. These problems, and a suspected total burnout, probably contributed to Kairamo taking his own life in 1988. After Kairamo's death, Simo Vuorilehto became Nokia's Chairman and CEO. In 1990– 1993, Finland underwent severe economic depression, which also struck Nokia. Under Vuorilehto's management, Nokia was severely overhauled. The company responded by streamlining its telecommunications divisions, and by divesting itself of the television and PC divisions. Probably the most important strategic change in Nokia's history was made in 1992, however, when the new CEO Jorma Ollila made a crucial strategic decision to concentrate solely on telecommunications. Thus, during the rest of the 1990s, the rubber, cable and consumer electronics divisions were gradually sold as Nokia continued to divest itself of all of its non-telecommunications businesses. As late as 1991, more than a quarter of Nokia's turnover still came from sales in Finland. However, after the strategic change of 1992, Nokia saw a huge increase in sales to North America, South America and Asia. The exploding worldwide popularity of mobile telephones, beyond even Nokia's most optimistic predictions, caused a logistics crisis in the mid-1990s. This prompted Nokia to overhaul its entire logistics operation. By 1998, Nokia’s focus on telecommunications and its early investment in GSM technologies had made the company the world's largest mobile phone manufacturer. Between 1996 and 2001, Nokia’s turnover increased almost fivefold from 6.5 billion euros to 31 billion euros. Logistics continues to be one of Nokia's major advantages over its rivals, along with greater economies of scale.


Location and divisions
Nokia is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki.

It’s Nokia headquarter Contacts Nokia Keilalahdentie 2-4 Fl-02150 Espoo, Finland Phone: +358-7-1800-8000 Fax: +358-7-1803-8503



Corporate governance
The control and management of Nokia is divided among the shareholders at a general meeting and the Group Executive Board (left) under the direction of the Board of Directors (right). The Chairman and the rest of the Group Executive Board members are appointed by the Board of Directors. Only the Chairman of the Group Executive Board can belong to both, the Board of Directors and the Group Executive Board. The Board of Directors' committees consist of the Audit Committee,the Personnel Committee and the Corporate Governance and Nomination Committee. Board of Directors The Board decides on matters that, in relation to the Group's activities, are significant in nature. Such matters include confirmation of the strategic guidelines, approval of the periodic plans and decisions on major investments and divestments. The Board appoints the CEO, who also acts as President, the Chairman and the members of Nokia's Group Executive Board. The Board also confirms the remuneration of the President and CEO. The roles and responsibilities of the Board and its committees are defined in the Corporate Governance Guidelines and the committee charters. The Board's committees consist of the Audit Committee, the Personnel Committee and the Corporate Governance and Nomination Committee. The Board regularly reviews these guidelines and charters in order to ensure that they appropriately comply with what the Board believes to be best practices of corporate governance. The Board and each of its committees conducts annual performance self-evaluations. Group Executive Board Nokia's articles of association provide for a Group Executive Board, which is responsible for managing the operations of Nokia. The Chairman and the members of the Group Executive Board are appointed by the Board of Directors. Only the Chairman of the Group Executive Board can be a member of both the Board of Directors and the Group Executive Board.


Annual General Meeting The shareholders of Nokia use their decision-making power in Nokia's general meetings. The Annual General Meeting is usually held in each March, April or May. Auditor The independent auditor is elected annually by Nokia’s shareholders at the Annual General Meeting. PricewaterhouseCoopers Oy was re-elected as Nokia’s independent auditor for the fiscal year 2009 at the Annual General Meeting on April 23, 2009.


Company’s turnover
Nokia shareholder Shareholders registered in Finland represented 11.87% and shareholders registered in the name of a nominee represented 88.13% of the total number of shares of Nokia. The number of registered shareholders was 119 143 on December 31, 2006. Each account operator is included in this fi gure as only one registered shareholder. Nominee registered shareholders include holders of American Depositary Receipts (ADR) and Svenska Depåbevis (SDB). As of December 31, 2006 ADRs represented 28.75% and SDBs 2.54% of the total number of shares in Nokia. During 2006, The Capital Group Companies, Inc., a holding company engaged in investment management activities, informed Nokia that its holdings had exceeded 5% of the share capital of Nokia on April 21, 2006, fallen below 5% on September 15, 2006 and again exceeded 5% on September 21, 2006. As of September 21, 2006, The Capital Group Companies, Inc. and its subsidiaries held through their clients a total of 204 960 602 Nokia shares, which at that time corresponded to approximately 5.01% of the share capital of Nokia. The holdings of The Capital Group Companies, Inc. consist of both ADRs and ordinary skares.


The company‘s work perspective

Nokia expects industry mobile device volumes in the fourth quarter 2009 to be up sequentially. Nokia expects its mobile device market share in the fourth quarter 2009 to be approximately at the same level sequentially. Nokia expects industry mobile device volumes to be approximately 1.12 billion units in 2009, down approximately 7% from approximately 1.21 billion units Nokia estimated for 2008. This is an update to Nokia’s earlier estimate of industry mobile device volumes declining approximately 10% in 2009 from 2008 levels.

Nokia expects its non-IFRS operating margin in Devices & Services in the fourth quarter 2009 to be up by one percentage point or more sequentially. Nokia and Nokia Siemens Networks now expect the mobile infrastructure and fixed infrastructure and related services market to decline approximately 5% in Euro terms in 2009, from 2008 levels. This is an update to Nokia and Nokia Siemens Networks earlier expected decline of approximately 10%.

Nokia and Nokia Siemens Networks also now expect that Nokia Siemens Networks market share will decline by more than previously expected in 2009, compared with 2008. This is an update to Nokia and Nokia Siemens Networks earlier expected moderate decline. Nokia and Nokia Siemens Networks continue to see strong performance in its Services business unit expected to be offset by declines in certain product businesses.


Number of employees and the areas
As the company has grown so have the dimensions of our work force. During 2006, our employee number grew to approximately 68,000 persons coming from 120 nationalities. Within our workplace profile, women account for 34 percent of all employees, with 12.5 percent holding senior management positions. The average employee age is 35 years, with 5.1 percent of our employees over 50 years. Of the 120 different nationalities working at Nokia, 45 percent of them are represented in senior management as coming from a non-Finnish ethnicity.


Encouraging employees
LiveLife Our LiveLife program provides a common easily recognized umbrella for all our worklife balance related offerings and services. It aims to energize and lift the spirit at the work place. LiveLife promotes our employees’ needs and well-being providing various activities in three areas: Health, Leisure and financial planning. The health, safety and wellbeing of our employees is vital to the success of our business. Our Occupational Health and Safety Policy sets out our commitment to provide safe and healthy working conditions for all our employees and promote wellbeing at work. We work with our contractors, suppliers and customers to continuously monitor health and safety issues and meet our commitments. Wellbeing We encourage our employees to make use of Nokia products to increase their mobility and work from home where possible in accordance to practices and rules. We held a summit for employees to discuss new ways of working this year. We do not discriminate against existing or potential employees with chronic health conditions that do not prevent them from working. However, where applicable, new recruits may be asked to complete a medical evaluation to ensure they are fit enough to do their work safely.


Strenghts and weaknesses
Weaknesses: • • We have a lot of strong competitors; Although some wireless manufacturers are not as well known as Nokia, some of them are developing exceptional phones that perform better than Nokia‘s, plus or minus a few features; • • • • • Every minute we can lose everything; Brand loyalty; Developing market; High quality; The price connected to the quality. Strenghts:


Financial and economical indices
March 2009

2008 EURm Net sales Operating profit Profit before taxes Profit attributable to equity holders of the parent Research & development expenses 50 710 4 966 4 970 3 988 5 968

2007 EURm 51 058 7 985 8 268 7 205 5 636

Change % -1 -38 -40 -45 6


To sum up, our company is known in all over the world also in Lithuania. This company has a lot of products which are very popular and high quality. Although Nokia company was established in 1865 years, it is well known until nowadays. Nokia company have huge perspectives and it profit is very high.


List of references
1. (2009.11.02) 2. (2009.11.04 15:00)


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