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INTRODUCTION

Organizational Behavior (OB) is "the study of human behavior in organizational settings, the
interface between human behavior and the organization, and the organization itself

.

Meaning
OB is nothing more than developing our understanding and development of people skill. A
multidisciplinary field devoted to understanding individual and group behavior, interpersonal
processes, and organizational dynamics.
OB is Study of human behavior in organizations. There are two words1- Organization

2- Behaviour

An organization is a collection of people working together in a division of labor to achieve a
common purpose.
The study of Organizational Behaviour (OB) is very interesting and challenging too. It is related
to individuals, group of people working together in teams. The study of organizational behaviour
relates to the expected behaviour of an individual in the organization. No two individuals are
likely to behave in the same manner in a particular work situation. It is the predictability of a
manager about the expected behaviour of an individual.
OB is concerned with the study of what people do in an organization (social system) and how
that behavior affects the performance of the organization

Individual Behavior

Individual and group behavior

Organizational structure

DEFINITIONS
According to Luthans
“OB is directly concerned with the understanding, predicting and controlling of human behavior
in organizations.”
According to LM Prasad
The study and application of knowledge about human behaviour related to other elements of an
organization such as structure, technology and social systems
Stephen P Robins
Organizational behaviour as a systematic study of the actions and attitudes that people exhibit
within organizations.
Roman J. Alday
“O.B as a branch of the social science that seeks to build theories that can be applied to
predicting understanding and controlling behavior in work organizations”
“Organizational behaviour is a field of study that investigates the impact that individuals, groups
and organizational structure have on behaviour within the organization, for the purpose of
applying such knowledge towards improving an organizational effectiveness”.

Nature of OB
1) A separate field of study and not a discipline only
It has assumed the status of a distinct field of study. It is a part of general management. It
represents behavioral approach to management.
2) An inter-disciplinary approach
The OB is heavily influenced by several other behavioral sciences and social sciences like
psychology, Sociology and anthropology. O.B. has psychological foundations. The concept like
learning, perception, attitude, motivation etc is borrowed from psychology, sociology and
anthropology.
3) A Normative Science
Organizational behaviour is a normative science. A normative science prescribes how the
various findings of researches can be applied to get organizational results, which are
acceptable to the society. Thus, what is acceptable by the society or individuals engaged
in an organization is a matter of values of the society and people concerned.
4) A Science and Art
Organization behavior is both art and science. It is considered as art because it contains
knowledge about behavior of individuals. It is considered as science because it involves
application of science.
5) Humanistic and Optimistic Approach
Organizational behaviour focuses the attention on people from humanistic point of view. It is
based on the belief that needs and motivation of people are of high' concern. Further, there is
optimism about the innate potential of man to be independent, creative, predictive and capable of
contributing positively to the objectives of the organization.
6) Oriented towards Organizational Objectives
Organizational behaviour is oriented towards organizational objectives. In fact, organizational
behaviour tries to integrate both individual and organizational objectives so that both are
achieved simultaneously.
7) A Total System Approach

their management and operation is a complex affair. and also within the West. 6. Human Resources 3. on US vs. 4. among Eastern and Western approaches to Leadership. or entire organizations. In US academic environments Leadership is defined as "a process of social influence in which a person can enlist the aid and support of others in the accomplishment of a common task". group influence and social and cultural factors. teams. Large Size It employ Hundreds and thousands of employees.An individual's behaviour can be analyzed keeping in view his psychological framework. 2. regarding the ability of an individual or organization to "lead" or guide other individuals. Thus. . individual's nature is quite complex and organizational behaviour by applying systems approach tries to find solutions for this complexity Characteristics of OB 1. Pattern Behavior There is a system of working in all organization like hierarchical levels. Complexity It involves huge investment and complicated technology. Dynamic Organization behavior is dynamic rather than static. interpersonal-orientation. rules and procedures. It essence is reflected in change in behavior of individuals in organization LEADERSHIP Leadership is both a research area and a practical skill. Controversial viewpoints are present in the literature. Discipline 7. a chain of command. Co-ordination 5. European approaches.

where any Leader derives its Leadership from a unique mix of one or more of the former factors". charisma. need to display power and control others. lack of fear. ability to generate fear.” . higher abilities in managing the overall picture (Macro-Leadership). and spirituality (Spiritual Leadership). superior mental energies. situational interaction. function. perceivable in communication and behaviors. higher abilities in specialized tasks (Micro-Leadership). and higher level of values. or group-member's need for a powerful group protector (Primal Leadership). Studies of leadership have produced theories involving traits. among others. determination (Psychoenergetic Leadership). vision and values. and intelligence. power. higher ability in managing the execution of a task (Project Leadership). superior motivational forces. INTRODUCTION TO DABUR – “Dabur is derived from the word ‘Da’ for ‘Daktar’ or ‘Doctor’ and ‘bur’ from Burman. courage.Leadership seen from a European and non-academic perspective encompasses a viewpoint of a Leader that can be moved both by communitarian goals but also by the search for personal power. wisdom. force superiority. as the European Research Daniele Trevisani states: "Leadership is a holistic spectrum that can arise from: higher levels of physical power. behavior.

dabur have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle. The company has a wide distribution network. covering over 2. Skin Care. .Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care. For the past 125 years. Dabur India Ltd has come a long way today to become one of the biggest Indian-owned consumer goods companies with the largest herbal and natural product portfolio in the world. Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Its brands are highly popular in the Middle East. From its humble beginnings in the lanes of Calcutta way back in 1884 as an Ayurvedic medicines company. Building on a legacy of quality and experience of over 127 years. SAARC countries. Home Care and Foods. Dabur today operates in key consumer products categories like Hair Care. Vatikafor premium personal care. Health Care. That guarantees you the best in all products carrying the Dabur name.Dabur as the master brand for natural healthcare products. in all age groups. Dabur's FMCG portfolio today includes five flagship brands with distinct brand identities -. Dabur's overseas revenue today accounts for over 30% of the total turnover. across all social boundaries. Dabur's products also have a huge presence in the overseas markets and are today available in over 60 countries across the globe. Home Care and Foods. Oral Care. Skin Care. Oral Care. Hajmola for digestives. Through our comprehensive range of products. Réal for fruit juices and beverages and Fem for fairness bleaches and skin care products. And this legacy has helped us develop a bond of trust with our consumers. we touch the lives of all consumers. Overall.000 Crore & Market Capitalisation of Rs 20. Africa.Company Profile Dabur India Ltd is one of India’s leading FMCG Companies with Revenues of over Rs 5. Health Care. Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. Europe and Russia. US. Dabur India Ltd. Dabur has successfully transformed itself from being a family-run business to become a professionally managed enterprise. Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. .8 million retail outlets with a high penetration in both urban and rural markets. What sets Dabur apart from the crowd is its ability to change ahead of others and to always set new standards in corporate governance & innovation.000 Crore.

Dabur Red Toothpaste. Hajmola.Ayurvedic healthcare products Vatika . more than 5000 distributors and over 3.Premium hair care Hajmola . Asian Consumer Care (Bangladesh).17 ultra-modern manufacturing units spread around the globe Products marketed in over 60 countries. Our story of success is based on dedication to nature. Master brands: Dabur .Dabur International and NewU and several step down subsidiaries: Dabur Nepal Pvt Ltd (Nepal). (USA). Naturelle LLC (Ras Al Khaimah-UAE). Home Care & Foods. Dabur Chyawanprash. Weikfield International (UAE) and Jaquline Inc. .Dabur At-a-Glance Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status.Consumer Care Business and International Business Division (IBD). Glucose.2 major strategic business units (SBU) . Vatika has been the fastest growing hair care brand in the Middle East.4 million retail outlets all over India Consumer Care Business adresses consumer needs across the entire FMCG spectrum through four distinct business portfolios of Personal Care. Réal. Strategic positioning of Honey as food product. Asian Consumer Care (Pakistan). 5. dynamic leadership and commitment to our partners and stakeholders. Dabur Honey.2 Subsidiary Group companies . Babool.Fairness bleaches & skin care products 12 Billion-Rupee brands: Dabur Amla. Hajmola tablets in command with 60% market share of digestive tablets category. Dabur Egypt Ltd (Egypt).Wide and deep market penetration with 50 C&F agents.Tasty digestives Réal . corporate and process hygiene. Health Care. The results of our policies and initiatives speak for themselves. Leading consumer goods company in India with a turnover of Rs. Vatika.283 Crore (FY12). Dabur Lal Dant Manjan.Fruit juices & beverages Fem . Fem and Odonil. leading to market leadership (over 75%) in branded honey market Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share. African Consumer Care (Nigeria).

5 crore Hajmola tablets are consumed in India every day."Dedicated to the health and well being of every household" PrinciplesOwnership-This is our company. and we encourage & reward excellence. Bangladesh. Division also works for promotion of Ayurveda through organised community of traditional practitioners and developing fresh batches of students International Business Division (IBD) caters to the health and personal care needs of customers across different international markets. People Development-People are our most important asset. including recognizing risks. with a deep commitment to deliver results. We accept personal responsibility. North & West Africa. and accountability to meet business needs. Passion for winning We all are leaders in our area of responsibility. We add value through result driven training. Innovation-Continuous innovation in products & processes is the basis of our success. spanning Nepal.Consumer Health Division (CHD) offers a range of classical Ayurvedic medicines and Ayurvedic OTC products that deliver the age-old benefits of Ayurveda in modern ready-to-use formats Has more than 300 products sold through prescriptions as well as over the counter. EU and the US with its brands Dabur & Vatika Core ValuesVision. Team Work-We work together on the principle of mutual trust & transparency in a boundary-less organization. Integrity-We are committed to the achievement of business success with integrity.Leader in herbal digestives with 90% market share. We are honest . the Middle East. We are intellectually honest in advocating proposals. We are determined to be the best at doing what matters most. Consumer Focus-We have superior understanding of consumer needs and develop products to fulfill them better.About 2.

to our shareholders Dabur over the Years: More than a century ago. To do this. From that humble beginning. Strategic Intent-We intend to significantly accelerate profitable growth. a young doctor started with a vision to Provide innovative and affordable health care products to Indian masses. with business partners and with each other. the company has grown into India’s leading . and improve operational efficiencies by leveraging technology  Be the preferred company to meet the health and personal grooming needs of our target consumers with safe.with consumers. Thus. relative to our peer group. the noble thoughts of Dr.S.Burman being the main source of inspiration behind the project. developing and retaining quality personnel  Be responsible citizens with a commitment to environmental protection  Provide superior returns. within and outside India. efficacious. was born an organization today known as Dabur India Limited.K. we will:  Focus on growing our core brands across categories. attracting. The twelve hundred crores corporate today started with a small dispensary at Calcutta. reaching out to new geographies. natural solutions by synthesizing our deep knowledge of ayurveda and herbs with modern science  Provide our consumers with innovative products within easy reach  Build a platform to enable Dabur to become a global ayurvedic leader  Be a professionally managed employer of choice.

some of which are mentioned below: . This phenomenal progress has seen many milestones.manufacturer of consumer health care. personal care and food products.

1972 Shift to Delhi Sahibabad factory / Dabur Research & 1979 Development Centre (DRDC) 1986 Public Limited Company 1992 Joint venture with Agrolimen of Spain 1993 Cancer treatment 1994 Public issues 1995 Joint Ventures 1996 3 separate divisions 1997 Foods Division / Project STARS 1998 Professionals to manage the Company 2000 Turnover of Rs.000 crores 2003 Dabur demerges Pharma Business 2005 Dabur aquires Balsara 2005 Dabur announces Bonus after 12 years Dabur crosses $2 Bin market Cap. S. Ltd.1884 Birth of Dabur 1896 Setting up a manufacturing plant Early Ayurvedic medicines 1900s 1919 Establishment of research laboratories 1920 Expands further 1936 Dabur India (Dr. adopts 2006 US GAAP Approves FCCB/GDR/ADR up to $200 2006 million 2007 Celebrating 10 years of Real 2007 Foray into organised retail 2007 Dabur Foods Merged With Dabur India 2008 Acquires Fem Care Pharma .1. Burman) Pvt.K.

Dabur handed over the operations to professionals. Dabur is known for its trustworthiness more than anything else. S. It decided to concentrate its marketing efforts on Dabur. Early 1900’s saw Dabur emerge as the first company to provide health care through scientifically tested methods. A major change came when Dabur came up with its IPO in 1994. Dabur computerized its operations in 1957. And today. Successful implementation of procedures. As FMCG sector was struggling with the slow growth in the Indian economy. To keep up with the times. reorganize operations and improvise on its brand architecture beginning 2002. Dabur further divided its business into three separate groups:  Health Care Products Division  Family Products Division  Dabur Ayurvedic Specialties Limited In 1998. for the first time in the history of Dabur. It’s Dant Manjan and digestive tablets were widely accepted as well. after more than 120 years. During this passage of time. plague and cholera that had no cure during that period. Real and Hajmola to strengthen their brand equity. commitment and empathy that made Dabur a renowned name among the masses. To make sure it adjusted to the business environment it became a public limited company in 1986 followed by diversification in Spain in 1992. Dabur’s issue was 21 times oversubscribed. Dabur achieved its highest-ever sales figure of Rs 1166. However with a large product portfolio in the market. a non-family member took charge. create differentiation and emerge as a .Dabur (Company History) Dr.K Burman started Dabur in 1884 as a small pharmacy. Dabur decided to take numerous strategic initiatives. Dabur had to maintain operational efficiency. Vatika.5 crore in 2000-01. It achieved significant improvements after setting up Research and Development centers and manufacturing automation. It was his dedication. Dabur went through several structural and strategic changes to maintain its market strength. Anmol. The launch of Dabur’s Amla hair oil and Chyawanprash was a boon to the expanding business. timely changes and maintaining its essence. The real mass production started in 1896. Because of its position. he prepared Ayurvedic medicines to treat diseases like malaria. Initially.

Achivements of DABUR: Milestones. larger retailers were making their foray into the FMCG market. Milestones To Success . setting the road for others to follow. Apart from HLL. Also. ITC was also posing a challenge. The supply chain of Dabur was becoming complex because of the large array of products. but has continued to learn and grow to a commanding status in the industry. P&G.pure FMCG player recognized as a herbal brand. And Dabur has set very high standards in developing products and processes that meet stringent quality norms. Marico and Himalya. As it grows even further. These factors posed a threat to Dabur and hence small changes were not enough. which revealed that Dabur was mainly perceived as a Herbal brand and connected more with the age group above 35. made its beginnings with a small pharmacy. Dabur will continue to mark up on major milestones along the way. Southern markets share in the sales figure was negligible. This was chosen after a study with Accenture..Dabur India Ltd.. The Company has come a long way in popularising and making easily available a whole range of products based on the traditional science of Ayurveda.

S K Burman) Pvt. S K Burman at Kolkata 1896 .Computerisation of operations initiated 1970-Entered Oral Care & Digestives segment Addressing rural markets where homemade oral care is more popular than multinational . 1930 .Established by Dr.Dabur (Dr.First R&D unit established Early1900s-Production of Ayurvedic medicines Dabur identifies nature-based Ayurvedic medicines as its area of specialization.First production unit established at Garhia 1919 . and becomes the first branded Chyawanprash in India. It is the first Company to provide health care through scientifically tested and automated production of formulations based on our traditional science. 1957 . Incorporated 1940-Personal care through Ayurveda Dabur introduces Indian consumers to personal care through Ayurveda. The ancient restorative Chyawanprash is launched in packaged form. with the launch of Dabur Amla Hair Oil.Automation and up gradation of Ayurvedic products manufacturing initiated 1936 .1884 . Ltd. So popular is the product that it becomes the largest selling hair oil brand in India. 1949-Launched Dabur Chyawanprash in tin pack Widening the popularity and usage of traditional Ayurvedic products continues.

With this a conveniently packaged herbal toothpowder is made available at affordable costs to the masses. An Ayurvedic medicine used as a digestive aid is branded and launched as the popular Hajmola tablet. Dabur introduces Lal Dant Manjan.Enters oncology segment 1994-Leadership in health care Dabur establishes its leadership in health care as one of only two companies worldwide to launch the anti-cancer drug Intaxel (Paclitaxel). the most modern herbal medicines plant at that time 1984 .Comes out with first public issue 1994 . a curative product is converted to a confectionary item for wider usage. 1994 .brands.Shifts base to Delhi from Calcutta 1978-Launches Hajmola tablet Dabur continues to make innovative products based on traditional formulations that can provide holistic care in our daily life. Dabur Research & Development Centre .Dabur completes 100 years 1988 . 1979 .Dabur Research & Development Centre (DRDC) set up 1979 .Launches pharmaceutical medicines 1989-Care with funThe Ayurvedic digestive formulation is converted into a children's fun product with the launch of Hajmola Candy.Commercial production starts at Sahibabad. 1972 . In an innovative move.

Across a span of over a 100 years.000 crore mark Dabur establishes its market leadership status by staging a turnover of Rs.Enters foods business with the launch of Real Fruit Juice 1996 - Real blitzkrieg Dabur captures the imagination of young Indian consumers with the launch of Real Fruit Juices .1. 1998 .Super specialty drugs With the setting up of Dabur Oncology's sterile cytotoxic facility.Dabur record sales of Rs 1163. Dabur has grown from a small beginning based on traditional health care. 2002 . the Company gains entry into the highly specialised area of cancer therapy. They follow FDA guidelines for production of drugs specifically for European and American markets.a new concept in the Indian foods market. The state-of-the-art plant and laboratory in the UK have approval from the MCA of UK. Real becomes the fastest growing and largest selling brand in the country.19 crore on a net profit of Rs 64.Dabur demerges Pharmaceuticals business Dabur India approved the demerger of its pharmaceuticals business from the FMCG business .Burman family hands over management of the company to professionals 2000 .The 1. To a commanding position amongst an august league of large corporate businesses. 2001 .000 crores.(DRDC) develops an eco-friendly process to extract the drug from its plant source 1996 . The first local brand of 100% pure natural fruit juices made to international standards.4 crore 2003 .

a subsidiary of Dabur India. With this. Dabur India acquires Balsara's Hygiene and Home products businesses. Maintaining global standards As a reflection of its constant efforts at achieving superior quality standards. Dabur became the first Ayurvedic products company to get ISO 9002 certification.e. This scientific landmark helps to produce saplings of rare medicinal plants that are under threat of extinction due to ecological degradation.into a separate company as part of plans to provider greater focus to both the businesses. a subsidiary of Dabur India. Dabur India now largely comprises of the FMCG business that include personal care products. in a Rs 143-crore all-cash deal. healthcare products and Ayurvedic Specialities. Dabur Oncology Plc. while the Pharmaceuticals business would include Allopathic. 2005 . Dabur Nepal. Oncology formulations and Bulk Drugs.Dabur aquires Balsara As part of its inorganic growth strategy. 2005 . would also be part of the Pharmaceutical business. one . a leading provider of Oral Care and Household Care products in the Indian market. i.Dabur announces bonus after 12 years Dabur India announced issue of 1:1 Bonus share to the shareholders of the company. Science for nature Reinforcing its commitment to nature and its conservation. has set up fully automated greenhouses in Nepal.

QIPs or any other securities. The company also adopted US GAAP in line with its commitment to follow global best practices and adopt highest standards of transparency and governance. ADR. FCCBs. The new refined modern look depicts the natural goodness of the juice from freshly plucked fruits. 2007 .Celebrating 10 years of Real Dabur Foods unveiled the new packaging and design for Real at the completion of 10 years of the brand.Approves FCCB/GDR/ADR up to $200 million Moving forward on the inorganic growth path. GDR. 2006 . 2006 . 2007 .The capital raised will be used to fund Dabur's aggressive growth ambitions and acquisition plans in India and abroad. The Board also proposed an increase in the authorized share capital of the company from existing Rs 50 crore to Rs 125 crore. 2007 . Dabur will invest Rs 140 crores by 2010 to establish its presence in the retail market in India with a chain of stores on the Health & Beauty format.Dabur crosses $2 bln market cap. H&B Stores Ltd.Dabur Foods merged with Dabur India . adopts US GAAP. Dabur India decides to raise up to $200 million from the international market through Bonds. Dabur India crosses the $2-billion mark in market capitalisation.share for every one share held.Foray into organised retail Dabur India announced its foray into the organised retail business through a wholly-owned subsidiary.

2009 .Dabur India decides to merge its wholly-owned subsidiary Dabur Foods Limited with itself to extract synergies and unlock operational efficiencies. this transaction also offers Dabur a strong platform to enter newer product categories and markets.Dabur Red Toothpaste joins 'Billion Rupee Brands' club Dabur Red Toothpaste becomes the Dabur's ninth Billion Rupee brand. for $69 million. buying Hobi Kozmetik Kozmetik Group. a leading player in the women's skin care market. a leading personal care products company in Turkey. and enter newer product categories in this space. 2008 . This marks Dabur’s entry into the fast-growing ethnic hair care products market in U.S. The integration will also help Dabur sharpen focus on the high growth business of foods and beverages. Europe and Africa.Acquires Fem Care Pharma Dabur India acquires Fem Care Pharma.Dabur makes its first overseas acquisition Dabur makes its first overseas acquisition.Dabur acquired 100% equity in Namaste Lab Dabur acquired 100% equity in Namasté Laboratories LLC of the US for $100 million. Dabur Red Toothpaste crosses the billion rupee turnover mark within five years of its launch.. Besides an entry into the high-growth skin care market with an established brand name FEM. . 2010 . 2010 .

Dabur to enter Sri Lanka Dabur India Ltdsets up new subsidiary in Sri Lanka – Dabur Lanka (Pvt. understand. 2011 .) Ltd. 2011 . created exclusively for professional use. The company will establish a new export-oriented manufacturing facility for producing a range of fruit-based . buy and gift the exclusive Dabur Uveda range of skincare products.daburuveda. Dabur is the first Indian FMCG company to launch a dedicated online shopping portal for its beauty products range. 2010 . 2011 .2010 .Dabur India acquires 30-Plus from Ajanta Pharma Dabur India Ltd acquired Ajanta Pharma’s over-the-counter energizer brand ’30-Plus’.Dabur enters professional skin care market Dabur enters professional skin care market with the launch of OxyLife Professional Facial Kit.Dabur Amla Hair Oils enters Limca Book of Records Dabur Amla Hair Oils enters Limca Book of Records for achieving a record feat of hosting the longest ever non-stop head massage marathon.Dabur Chyawanprash Launched Orange & Mango Flavours Dabur launches India’s first fruit-flavoured Chyawanprash.com With this. launches its first-ever online shopping portal www.Dabur launches its first-ever online shopping portal Dabur India Ltd. The portal will be the online gateway for consumers to know. Dabur Chyawanprash was launched in Orange and Mango flavoured variants. 2011 .

Dabur enters Almond Hair Oil market Dabur India Ltd launches Dabur Almond Hair Oil. 2011 .283. north of Colombo.Dabur crosses Billion-Dollar turnover mark Dabur India Ltd surpassed the Billion-Dollar Turnover mark during the 2011-12 fiscal to end the year with Net Sales of Rs 5. Founder and Leaders Founding Thoughts "What is that life worth which cannot bring comfort to others" . 2012 .17 Crore.beverages in Gampaha. a one-of-its-kind product that offers superior nourishment for 100% damage-free hair.

Burman set up Dabur in 1884 to produce and dispense Ayurvedic medicines. And that is how his venture Dabur got its name derived from the Devanagri rendition of Daktar Burman. malaria and plague. Burman. and he came to be known as the trusted 'Daktar' or Doctor who came up with effective cures. S. It is now a leading nature-based health and family care products company. Burman natural cures for the killer diseases of those days. the Burman family has forged ahead with the founding thoughts of Dr. a physician tucked away in Bengal.K. S. to a household name that at once evokes trust and reliability. With missionary zeal and fervour. Burman. undertook the task of preparing Dr. Soon the news of his medicines traveled. Dr. Burman's commitment and ceaseless efforts resulted in the company growing from a fledgling medicine manufacturer in a small Calcutta house. The Mission continues More than a century after Dr. Burman set up his company with the vision of good health for all.The doorstep 'Daktar' The story of Dabur began with a small. while also evolving and progressing in tune with the changing demands of a growing business. Reaching out to a wide mass of people who had no access to proper treatment. S. like cholera. but visionary endeavour by Dr. Dr. . In this mission. K. S. Dabur has grown manifold. K. His mission was to provide effective and affordable cure for ordinary people in far-flung villages. K.

CONTRIBUTION OF Dr. Most of his patients were villagers who. Burman. with fresh members being encouraged to develop their own ventures. malaria. S. Diseases like cholera. the family has understood the demands of incorporating a professional management team that would be able to launch Dabur onto a high growth path. would have no access to healthcare. Dr. which acts as an interface between the family and the Board and management of Dabur. etc. These proposed ventures are then presented to the Family Council for approval and funding. The family members' involvement has come in for a qualitative shift. The Da of Daktar . dengue. Allowing a team of able managers to run the company and steer its fortunes. a physician from Bengal. and he became famous Daktar Burman.K. K. prepared natural and effective cures for these diseases and travelled far and wide to dispense them among the poor and the needy. BURMAN TO DABUR. The Burman family has therefore downscaled its direct involvement in day-to-day operations. plague. Born in 1856. the Burmans have formulated a Family Council. but for him. New paradigms Gearing towards a new system where the direct involvement of the family is limited. S.Over the years. were deadly epidemics that could wipe out populations if not checked in time. Soon the good doctor’s name spread far and wide (word of mouth being the social media of those days).

Today. It is still managed by the Burman family. it has grown to be the largest manufacturer of Ayurvedic medicine in the country. a hundred and thirty years later. but Dabur continued to thrive. Daktar Burman set up Dabur from a small house in Calcutta where he sold his natural medicines commercially. THE DABUR FAMILY TREE. apart from being well known for many other wellness products. . His vision was good health for all. But in 1998 they began handing over the management of the company to professionals and downscaled their direct day to day involvement. Daktar Burman passed away in 1907. In 1884.and Bur of Burman somehow entangled to produce Dabur.

Dabur India's CSR Policy .

actively contribute to the Social. while lending a helping hand to the community. 2. but also minimizes their impact on the environment and helps in replenishing the planet. Ensuring environmental sustainability through ecological conservation and regeneration. Dabur operates in a manner that not just continues to generate an attractive return for shareholders. and promoting biodiversity. Activities The CSR activities dabur pursue will be in line with their stated Vision and Mission. protection & re growth of endangered plant species.based initiatives in the best interest of the poor and deprived sections of the society so as to help them to become SELF-RELIANT and build a better tomorrow for themselves. but also in other geographies based on the needs of the communities. Ensuring socio-economic development of the community through different participatory and need. focused not just around our plants and offices. CSR Mission 1. poverty and malnutrition . While pursuing their business strategy of introducing products that give their consumers health & wellness. CSR Vision Through sustainable measures. The four focus areas where special Community Development programmes would be run are: 1. Economic and Environmental Development of the community in which we operate ensuring participation from the community and thereby create value for the nation.Dabur India's CSR Policy is inspired by the words of its founder Dr S K Burman who said "What is that life worth which cannot bring comfort to others". Eradicating hunger.

our manufacturing units & offices/business premises and other areas in general. nutrition supplement. health check-ups. o Adoption of wastelands to cultivate plants. Ensuring environmental sustainability and ecological balance through : o Plantation drives in schools. o Promoting biodiversity. o Animal welfare and veterinary services. clothes etc for the poor. Promoting Health care including Preventive Health care through awareness programmes. o Provision of shelter for homeless. air & water. children and other deprived sections of the society. 3. program for preventing diseases and building immunity. o Protection of flora & fauna. o Promoting sanitation. making available safe drinking water 2. o Supporting nutrition in anganwadi centres and building capacities of anganwadi workers to this effect. o Reviving endangered plants. provision of medicine & treatment facilities . providing pre natal & post natal healthcare facilities. o conservation of natural resources o Maintaining quality of soil. promoting agro-forestry. villages. . prevention of female foeticide through awareness creation.o Provision of food.

In addition. . o Promoting and providing credit support to women's self-help and joint liability groups. women. toilets. o Supporting other educational institutions. 6. beautician. vermi-composting and other Life Skill Training and livelihood enhancement projects. Promoting gender equality and empowering women including: o Adult literacy for women. Promotion of education especially among children. potable water. o Improving educational facilities in general. elderly and the differently abled including: o Non-formal education programmes. o Promoting alternate energy resources. fans etc. bee keeping. o Training in vocations pursued by women. Employment and livelihood enhancing vocational skills and projects including tailoring. mehandi application. 4. o Supporting schools with infrastructure like benches. food processing and preservation. o Supporting children for higher education.o Technical support and Knowhow for improving farming and building capacities of small farmers. the Company has identified the following areas for Community Development interventions: 5.

o Welfare for differently disabled persons o Setting up public libraries o Reducing inequalities faced by the socially and economically backward groups o Protection of national heritage. Such other activities as the Board may consider to be appropriate. Contribution or funds provided to technology incubators located within academic institutions which are approved by the Central Government. 11. Restoration of Buildings & sites of historical importance & works of art. war widows and their dependants 10.o Setting up homes for women & orphans. Other Activities o Promotion of Sports with special focus on training for rural sports. o Welfare of armed forces personnel. Employing people and incurring other costs to carry out aforesaid activities. art. Paralympic sports. culture and handicraft. Rural Development Projects. nationally recognised sports. Incidental Activities. a. o Setting up old-age homes & other facilities for senior citizens o Setting up hostels for working and student women. day care centers for kids of working women 7. 7. 9. Olympic sports. Dabur’s approach to implementation . 8.

Collaborating or pooling resources with other companies to undertake aforesaid CSR activities. other Backward classes. .K. Collaborating with various organisation. At the same time. . However. 2.  for the welfare of Scheduled Castes. o Prime Minister's National Relief Fund o Any other fund set up by the Central Government for :  socio-economic development and relief. Contribution to various funds which are aligned with our Vision and Mission e.g. dabur recognize need to work in partnership with other players also. minorities and women. This would include: 1.We will strive to implement the aforesaid CSR activities on our own to the extent possible. S. 3. Burman Charitable Trust. 2013 or Society or NGOs or any other form of entity incorporated in India that specialise in the aforesaid activities.  any income arising there from. which are registered as a Trust or a section 8 company under the Companies Act. CSR Funds The corpus for the purpose of carrying on the aforesaid activities would include the followings:  2% of the average Net Profit made by the Company during immediately preceding three Financial Years.  surplus arising out of CSR activities carried out by the company and such surplus will not be part of business profit of the company. supported by Dabur Foundation and Dr. the principle implementer of our CSR activities would continue to be our foundation SUNDESH. the Scheduled Tribes.

4. plans to overcome shortfalls if any and support required from the CSR Committee/Board to overcome the shortfalls. Achievement since last progress report / during the last quarter in terms of coverage compared to the target and reasons for variance.Monitoring The CSR department will provide regular progress report to the CSR Committee of the Board. 2. there will be mechanism of monthly reporting of progress on each such activities and the amount incurred thereon. 3. In respect of activities undertaken through outside Trust/Society/NGO's etc. The Board shall seek a short progress report from the CSR Committee on a quarterly basis. Actual year-t0-date spends compared to the budget and reasons for variance. Achievement of the year-to-date in terms of coverage compared to the target. . This report would indicate: 1.