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STATUS OF DIGITAL MAKETING IN DELHI AND NCR

POWERGRID CORPORATION LIMITED

By
RAJAT NANDANWAR
III Semester MBA

Reg.No-14MB5748
Guide
MRS. SAYANTI BANERJEE

Project Report submitted to the University of Mysore in partial
fulfilment of the
Requirements of III Semester MBA degree examinations –
2014-2016

New Delhi Institution of Management
University of Mysore, New Delhi-110019

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ACKNOWLEDGEMENT

Thank You Almighty God! For giving me a good health, strength,
knowledge, understanding and patient in order to complete my report.

I would like to express profound gratitude to my industry mentor
K.N.PANDEY, college mentor MRS. SAYANTI for guiding and helping me
without whose support and encouragement I would have not been able to
complete this reports.

They were and are always there to listen and to give advice.

I deeply acknowledge the support and inspiration given by a family, cousin,
friends, and all well-wishers without which this report would not have been
possible.

Last but not the least; I acknowledge the ‘POWERGRID CORPORATION
LIMITED’ for giving me this great opportunity to take my internship from
there company and enabling me to enhance my knowledge. Without this I
would not be able to complete this report
Thank You.

RAJAT NANDANWAR

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PREFACE
It gives me great pleasure in presenting the project on,

“STATUS OF DIGITAL MARKETING IN DELHI AND NCR”.

This project is basically based on.

My objectives are to understand the role of digital marketing
in Delhi and NCR. I need to take out the list of digital
marketing companies located in Delhi and NCR, and need to
confine any two companies to understand their strategies to
attract their customer by compelling them, how digital
marketing can enhance the brand name of their company in
world wide.

Not only I hope but believe that it would provide great help
to the organization. Finally all research is cumulative. I have
(as a trainee), tried to call out priorities interpret and finally
put down my analysis.

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The period of training: No of days present: Conduct: Certificate issued on: MR. K. K.N. RAJAT NANDANWAR a student of MBA (FINANCE) from NEW DELHI INSTITUTION OF MANAGEMENT .N. PANDEY Digital Marketing Page 4 .CERTIFICATE This is certify that MR. PANDEY The details of training are as follows.OKHLA PHASE 1 NEW DELHI has undergone project work on at “POWERGRID CORPORATE LIMITED” under the supervision and guidance of MR.

The work of other authors. wherever used. Place: New Delhi Candidate Signature: Date: Name.14MB5748 Digital Marketing Page 5 . .DECLARATION I hereby declare that this Project report entitled “STATUS OF DIGITAL MARKETING IN DELHI AND NCR” is based on my own study and it has not been submitted earlier for award of any degree or diploma in any other institution or university. has not been acknowledged at appropriate place(s).RAJAT NANDANWAR Enrolment No.

Concept of digital marketing ……………………………………………...28 2.31 2...14 1..8 1.26 2.Table of Content 1..4. traditional marketing………………………………33 3. Mergers and Acquisitions……………………………………………….. Business Overview ………………………………………………………16 1. Digital marketing vs..3... Objective of project …………………………………………………………..1..23 2.57 7.32 2. Pros of digital marketing………………………………………………….23 2..2..7 1. Questionnaire …………………………………………………………………56 6. Literature Review……………………………………………………………. Conclusion…………………………………………………………………….. Objectives……………………………………………………………..5. Vision And Mission………………………………………………………13 1.6.8..5. Awards……………………………………………………………………11 1.2...62 Digital Marketing Page 6 .8. Principles of digital marketing………………………………………….7.. Business……………………………………………………..17 1.6.7.... Cons of digital marketing ………………………………………………..20 1..4. Overview of the Company…………………………………………………….. Profit Summary………………………………………………………….. Major Events……………………………………………………………….37 5. Findings………………………………………………………………………. Latest development……………………………………………………….8 1.... Digital marketing in Powergrid 2....35 4. Bibliography…………………………………………………………………..27 2.3. Models of digital marketing………………………………………………29 2.... Tools and techniques……………………………………………………...1....9.

India. In addition to this. executing. in a phased manner and it commenced commercial operation in 1992-93. 1989 under the companies Act. Power Grid transmits about 50% of the total power generated in India on its transmission network. NLC. On 8 th November 1990. NPC. which took effect on October 23. Power Grid also operates a telecom business under the name POWERTEL. THDC. and it was charged with planning. Its subsidiary company.Chapter-1: OVERVIEW OF COMPANY Power Grid Corporation Limited Power Grid is an Indian state-owned electric utilities company headquartered in Gurgaon. the National Power Transmission Corporation received its Certificate for commencement of Business. NHPC. POWERGRID started functioning on management basis with effect from August.Power System Operation Corporation Limited handles power management for Power Grid. 1956 with an authorized share capital of Rs. 1992. 5000 crore as public limited company. SJVNL etc. operating and maintaining high voltage transmission system in the country. Its original name was the ‘National Power Transmission Corporation Limited’. owning. It was incorporated on October23. Their name was subsequently changed to Power Grid Corporation of India Limited. wholly owned by the Government of India. it also took over the operation of existing Regional Load Despatch centres from Central Electricity authority in a phased manner from 1994 to Digital Marketing Page 7 . NEEPCO. 1992 and subsequently it took over transmission assets from NTPC.

1996, which have been upgraded and modernized with State of the art Unified Load
Despatch and communicated schemes. Consequently, National Load Despatch Centre
was established in 2009 for overall coordination at National Level.

According to its mandate, the Corporation, apart from providing transmission system for
evacuation of central sector power, is also responsible for Establishment and Operation of
Regional and National Power Grids to facilitate transfer of power within and across the
Regions with Reliability, Security and Economy on sound commercial principles. Based
on its performance POWERGRID was recognized as a Mini-ratna category-I Public
Sector Undertaking in October 1998 and conferred the status of "Navratna" by the
Government of India in May 2008. POWERGRID, as the Central Transmission Utility of
the country, is playing a major role in Indian Power Sector and is also providing Open
Access on its inter-State transmission system.

Business
POWWRGRID operates throughout India. Its transmission network consists of roughly
101,886 circuit kilometres and 197 EHVAC and HVDC substations, which provide total
transformation capacity of 168,063 MVA. POWERGRID’s interregional capacity is
47,450 MW. Example of POWERGRID owned stations include the Vizag back to back
HVDC converter station, the Chandrepur back to back HDVC converter station, the India
Sri Lanka HVDC Interconnection and the Talcher Kolar HVDC system.

POWERGRID is listed on both the BSE and NSE. As of 30 September 2010, there were
792,096 equity shareholders holders in POWERGRID. Initially, POWERGRID managed
transmission assets owned by NTPC, NHPC Limited and North Eastern Electric Power
Corporation Limited. In January 1993, the Power Transmission Systems Act transferred
ownership of three power companies to POWERGRID. All employees of the three
companies subsequently became POWERGRID employees.

MAJOR EVENT’s OF POWERGRID
1989 - The Company was incorporated as ‘National Power Transmission Corporation
Limited’.
1991 - Transmission assets from Nuclear Power Corporation Limited were transferred to
the Company.
1992- Transmission assets from NTPC, NHPC and North-Eastern Electric Power
Corporation Limited were transferred to the Company, with effect from April 1, 1992,
pursuant to legislation promulgated by the Parliament. The name of the Company was
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changed from ‘National Power Transmission Corporation Limited’ to ‘Power Grid
Corporation of India Limited’.
1993 - Transmission assets of Tehri Hydro Development Corporation Limited were
transferred to the Company pursuant to a memorandum of understanding executed
between the parties.
1994- The Company entered into a memorandum of understanding with the MoP, which
is revised annually. We achieved the highest rating of ‘Excellent’ under the memorandum
of understanding. Transmission assets from Neyveli Lignite Corporation Limited were
transferred to the Company, with effect from April 1, 1992, pursuant to legislation
promulgated by the Parliament.
1996 - Five Regional Load Despatch & Communication Centres were in the management
of the Company

1998 - The Company formulated an Environment and Social Policy and Procedures Code
to deal with environmental and social issues relating to its transmission projects. The
Company was formally notified as a CTU by the GoI. The Company was declared as a
Mini Ratna Category I public sector undertaking by the GoI.

2002- The unified load despatch and communications schemes for the northern and
southern regions were commissioned. Part of the Sasaram HVDC back to back
transmission system developed by The Company was commissioned contributing towards
the development of the first phase of the construction of the National Grid. The Company
was issued a registration for Infrastructure Provider Category- I (IP-I) from Director (BSIII), Ministry of Communications and Information Technology.

2003 - The Company entered into a joint venture arrangement with The Tata Power
Company Limited implementing a part of the entire transmission system associated with
Tala Hydro-Electric Project. The 400 kV Raipur-Rourkela transmission line developed by
The Company was commissioned and the Western region, Eastern Region and NorthEastern Region began operating in a synchronized manner with a cumulative capacity of
50,000 MW.

- The Company secured its first international consultancy contract from Bhutan
Telecommunications.

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- The Company was granted the License for maintaining and operating Internet Service
on a non-exclusive basis in India pursuant to the License Agreement dated May 29, 2003
entered into with the Assistant Director General (LR V), DoT.

2004 - The Company entered into an MoU with REC for undertaking rural electrification
works under the Rajiv Gandhi Grameen Vidyutikaran Yojana.

2005 - The unified load despatch and communications scheme for the eastern region was
commissioned.

2006- The unified load despatch and communications scheme for the western region was
commissioned.

- The Company was granted the license for installing, operating and maintaining the
national long distance service network and providing national long distance service on a
non-exclusive basis within the territorial boundaries of India pursuant to the License
Agreement dated July 5, 2006 entered into with the Director (BSIII), DoT.

2007- Dedication of transmission system associated with Tala Hydro-Electric Project by
the Prime Minister Dr. Manmohan Singh. Listing of our Equity Shares on the Stock
Exchanges through an initial public offer.

2008 - The Company was declared as a Navratna public sector undertaking by the GoI.

2009 - The National Load Despatch Centre was established.
- The Subsidiary, Power System Operation Corporation Limited, was incorporated
- The 220 kV Double Circuit Transmission line from Pul-e-Khumri to Kabul
Transmission System (230 kms) in Afghanistan was completed.
- Commissioning of the 220/110/20 kV Chimtala sub-station at Kabul, Afghanistan.
- Commissioning of the commercial operations of the National Load Despatch
Centre.

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The Company received its international rating from S&P and Fitch rating. 2012 .The Company participated in the TBCB for the first time.The Company signed an agreement with six north eastern region states (Assam. procurement. safety and economy and based on this vision statement also restated the mission statement.200 kV test centre. which integrates the requirement of ISO 9001:2008. 2007 .The Company became a part of the NOFN project. The Company entered into an MoU with Jamia Millia Islamia University for among other things. Meghalaya. Certifications. maintenance activities for transmission Digital Marketing Page 11 . for the first time. Awards and Recognitions The Company has received the ‘Excellent’ rating under the memorandum of understanding with the MoP from 1993-1994 to 2011-2012. construction of transmission systems up to 1200kV AC. Manipur. +/-800 kV. environment and occupational health and safety standards respectively with respect to design.200 kV UHVAC line (the highest voltage in the world) and established its first 1. . .The Company test charged 1. System Operator in Supervisory Control And Data Acquisition technology/ EMS. providing expert opinion and knowledge support in areas for deployment of new technology such as sub stations automation. under pilot project. The Company established India’s first Smart Grid Control Centre at Puducherry. Mizoram.The Company was certified for PAS 99:2006. global transmission company with dominant leadership in emerging power markets ensuring reliability. engineering. Nagaland and Tripura) to provide consultancy services as project design cum implementation supervision consultant for implementation of the North Eastern Region Power System Improvement Project.2010. and operation.The Company was selected as a consortium member to implement the National Knowledge Network Project. integrated. The Company adopted vision statement world class. 2013. ISO 14001:2004 and OHSAS 18001:2007 for standards in relation to quality. 2011 . etc. HVDC. a telecommunication infrastructure project.

2009 .The Company is certified with SA 8000:2008 for its Social Accountability System.The Company was also featured in the Forbes Global 2000 list. according to the Platts Top 250 Energy Company Rankings for 2010.The Company was mentioned as being number 18 on the list of fastest growing Asian energy companies. a Silver Shield for the transmission system at the Eastern region and a Silver Shield for the LILO of one ckt.system up to 800kV AC & HDVC.The Company was recognised for its meritorious performance by the MoP for the year 2009-10 and won a Gold Shield for the transmission system at Western region. a Silver Shield for the transmission system at the Western region and a Silver Shield for the early completion of the 400 kV Gooty .The Company was awarded First Prize at IEEMA Power Awards 2009 . 2010 . Energy Management Systems and Communication Projects. . . Supervisory Control and Data Acquisition (SCADA).Ceremony for ‘Excellence in Power Transmission’ by NDTV Profit. Digital Marketing Page 12 . Of 400 kV Maithon-Jamshedpur D/C at Mejia B. The Company was featured in the list of top 250 global energy companies compiled by Platts. . 2011 . a leading provider of energy and commodities information.Raichur D/C (Quad) transmission project. .The Company was recognised for its meritorious performance by the MoP for the year 2007-08 and won a Gold Shield for the transmission system at North Eastern region.The Company was awarded the ‘Environmental Excellence & Sustainable Development award. The Company was also named amongst the fastest growing global energy companies ranking for 2009 issued by Platts.2011’ by the Indian Chamber of Commerce. .The Company was awarded the ‘Scope Award for Excellence and Outstanding Contribution to the Public Sector Management (2008-09) in the Large Scale PSE Category’ by Standing Conference of Public Enterprises and DPE.The Company was recognised for its meritorious performance by the MoP for the year 2010-11 and won a Gold Shield for the transmission system at Eastern region. . a Gold Shield for the transmission system at the North Eastern region and a Silver Shield for the transmission system at the Southern region.

The Company was awarded the ‘India Power Awards 2012’ under the ‘Largest Grid Operating PSU category by Council of Power Utilities. 2013 . 2013 by Governance Now.2012 . .The Company also won the ‘Jury Award’ in Governance Now PSU Awards. Institute for Competitiveness and Hammurabi and Solomon.The Company was awarded the 4th DSIJ PSU Award 2012 for ‘Fastest Growing Navratna in Non-Manufacturing Category’ by Dalal Street Investment Journal. . -POWERGRID signs MoU with Ministry of Power.The Company was conferred with ‘Power Line Awards 2012’ in the ‘Best Performing Transmission Company’ by Power Line magazine . Govt. of India -POWERGRID signs Agreements with six NER States for improvement of Intra. .State Transmission and Distribution Systems -POWERGRID bestowed with "Top Infrastructure Company Award" by Dun & Bradstreet 2014 -MOU signed between POWERGRID and Ministry of Power for FY 2014-15 -POWERGRID signs CSR MoA with AIIMS -POWERGRID signs MoUs for supporting "Swachh Vidyalaya Abhiyan" of Govt.The Company was ranked as the ‘Best Company by country’ of All -Asia in Power Sector Category by Institutional Investors LLC. of India -POWERGRID conferred with "Public Service Excellence Award 2014" by Delhi Institute of Management -POWERGRID CMD conferred with "Eminent Electrical Engineer Award" -POWERGRID conferred DSIJ PSU Award 2013 for being the "Fastest Growing Navratna PSU" VISION OF POWERGRID Digital Marketing Page 13 .The Company was awarded the ‘Excellence in Innovation in Tower Management’ award at the INFOCOM CMAI National Telecom Awards 2011.

 Committing to highest standards in health.World Class. nurturing and empowering the next generation of professionals. Global Transmission Company With Dominant Leadership in Emerging Power Markets Ensuring Reliability. security and environment OBJECTIVE OF POWERGRID The Corporation has set following objectives in line with its mission and its status as Central Transmission Utility to:          Undertake transmission of electric power through Inter-State Transmission System. Integrated. Achieving continuous improvements through innovation and state of the art technology. safety.   Inspiring. Safety and Economy. Discharge all functions of planning and coordination relating to Inter-State Transmission System withState Transmission Utilities Central Government State Government Generating Companies Regional Power Committees Authority Licensees Digital Marketing Page 14 . MISSION OF POWERGRID We will become a Global Transmission Company with Dominant Leadership in Emerging Power Markets with World Class Capabilities by:  World Class: Setting superior standards in capital project management and operations for the industry and ourselves  Global: Leveraging capabilities to consistently generate maximum value for all stakeholders in India and in emerging and growing economies.

safer. through deployment of Emergency Restoration Systems. healthier Environment of people. coordinated and economical system of inter-state transmission lines for smooth flow of electricity from generating stations to the load centres.  Efficient Operation and Maintenance of Transmission Systems.  To ensure development of an efficient. flood etc.   Participate in long distance Trunk Telecommunication business ventures. Any other person notified by the Central Government in this behalf. Provide consultancy services at national and international levels in transmission sector based on the in-house expertise developed by the organization. both affected and benefited by its activities Digital Marketing Page 15 .  Restoring power in quickest possible time in the event of any natural disasters like super-cyclone. Security and Economy matched with the rising / desirable expectation of a cleaner.  Ensure principles of Reliability.

BUSINESS OVERVIEW Digital Marketing Page 16 .

FIVE YEAR’S PROFIT SUMMARY Digital Marketing Page 17 .

12 2011-12 3709.09 2011-12 3709.62 12 10 8 FIVE YEAR'S SUMMARYYEARS 6 NET PROFIT 4 2 0 0 2 Digital Marketing 4 6 8 Page 18 10 12 .FIVE YEAR'S SUMMARYYEARS 2009-10 NET PROFIT 2205.91 2010-11 3140.09 2012-13 4592.78 2012-13 4592.78 2013-14 4989.12 2010-11 3140.62 2013-14 4989.

PROFIT AFTER DEFERRED TAX AND TURNOVER The company’s financial performance during FY 2012-13 has been spectacular. the company has a Net worth of Rs 26.785 Crore and Rs.328 Crore.600 Crore.89 times from Rs 3. 13. 10. up by 21.328 Crore and a Net Profit of Rs.235 Crore.02 times from Rs 634 Crore. up by 17. the gross asset base of the Company has been enhanced to more than Rs.600 Crore in FY 2012-13 from Rs. Digital Marketing Page 19 . The company could excel in its financial performance due to prudent financial management. 80. 4.  Profit at Rs 4. At the end of FY 2012-13.387 Crore in FY 2011-12.213 Crore.235 Crore as compared to Rs.521 Crore. with key indicators registering impressive growth at the end of FY 2012-13 since 1992-93. achieving a turnover of Rs. 63.87 times from Rs 237 Crore. 3.  Gross Block at Rs 80.255 Crore respectively during FY 201112. With the addition of huge transmission network.  Turnover at Rs 13. up by 22.

ASSET GROWTH Our Gross fixed assets were Rs. Fixed assets value increased by 22. increased by 16. land.91% in Fiscal 2012 as compared to Fiscal 2011 .80.06% in Fiscal 2008 as compared to Fiscal 2007. and motor vehicles. office equipment. fixtures. These increases are mainly due to the commissioning of new transmission assets.15% in Fiscal 2010 as compared to Fiscal 2009 . Our fixed assets consist of plant and machinery such as transmission lines. 600 Crore as of March 31. Telecom equipment and other transmission equipment. ULDC.53% in Fiscal 2011 as compared to Fiscal 2010 and increased by 25. 2013. HVDC. Digital Marketing Page 20 . increased by 13. increased by 7. buildings.84% in Fiscal 2009 as compared to Fiscal 2008. substations.

NHPC. It also took over the operation of existing Regional Load Despatch Centres (RLDCs) from Central Electricity Authority (CEA).463.000 • Net Income Rs.97cr. in a phased manner from 1994 to 1996. 50. 15. • Net Income Rs.088 Mergers and acquisitions • In 1991.MANPOWER GROWTH (2014-2015) • Revenue Rs. NLC. 15. THDC. and SJVNL.380 cr. 44. it took over transmission assets from NTPC.529.000 • Total Assets Rs. NEEPCO.830.830. Digital Marketing Page 21 . NPC.088 • Total Equity and Liabilities Rs.99. • Operating Income Rs.

global transmission company with domain leadership in Emerging Power Markets Ensuring Reliability. raise in profit of about 3%. It helps POWERGRID to share its vision such as World class. bids contracts etc. In PR kit that is public relation option includes speech. In media coverage. award to POWERGRID. integrated. Company places its advertisements in National newspapers and magazines as well as on websites as part of building its brand equity. appoints of new members in powergrid. Advertisements and photo gallery for their events. political pressure. along with telecom (under brand name ‘powertel’) and smart grid solutions. sub-transmission and power distribution infrastructure. email. training. Role of Online/digital marketing in earning profit Digital Marketing Page 22 . MOU signed between POWERGRID and ministry of power for FY 2015. messages. its services. profits after tax. performance of powergrid. safety and Economy. brochures. brand and increase its revenue and profit margins. It provides a separate section for communication lounge which includes the press release. PR kit. it includes the various projects of powergrid. online inspections. In press release includes the notices of caution. Interviews etc. VISSION such as     Towards Global Footprint Desert Power India – 2050 (Integrated Plan for Desert Power Development) Swachh Bharat Abhiyan Building a Smart Grid It can reach to customers through its website.Role of Digital Marketing in POWERGRID POWERGRID is a service organisation providing services in fields of bulk power transmission. and business overseas. media coverage. etc. various telecom agreement signed with BSNL etc. credentials and ease of doing its functions like recruitment. online advertisements and create CRM (customer relation management) It can promote its services. It is a cost effective interface with external and internal stakeholders. Purpose of Website and Advertisement in POWERGRID Website is a showcase which provides information about company. films. In-House Journal.

International clients and investors. Since marginal cost of providing services as low therefore wide publicity will result in more customers. Company has recently updated its website and made it customer friendly.    Generating awareness about company’s available products/services and capabilities & credentials will surely result in increase in top line. Target clients through online advertisement      State utilities Telecom Internet & mobile service providers. Information Technology department and corporate communication are responsible for online advertisement and website updating in powergrid. keeping in mind its business interests. Digital Marketing Page 23 . Policies / term and conditions regarding online marketing in powergrid. External agencies are involved along with in house expertise to create its website. Increase in digital marketing is envisaged in future. No formal policies are framed so far. It also put advertisements in other websites. larger margins and handsome returns and profits. as and when competition ripens in power transmission and telecom services. Long term open access customers.

But such as instgram and pinterest are the great way to get align with visual storytelling.1: Digital Marketing Digital marketing is an umbrella term for the targeting customers. and interactive marketing of products or services using digital technologies to reach their customers and fulfil their needs and wants. 2. The objective is to promote brands. 4. A good content is original and shareable. It helps in understanding the needs of your customer’s desires and behaviour through online mails. Pinterest and Instagram. Google+ and Facebook functions same as twitter does. through this way a customer can lodge complaints or ask questions. 3. Retargeting: One of the most interesting marketing techniques which tracks customers through cookies and continues to show them advertisement of your Digital Marketing Page 24 . LinkedIn. videos of your brand. images to grab attention of their customers. price. Google+. It is one of the biggest challenge in front of business today is working out how to build and maintain a competitive edge. measurable. Go mobile: More and more of us are accessing information on our mobile phones such as smartphones. The best new digital marketing tools and techniques are following as: 1. . tablets etc. Truly effective content marketing is sharing the facts about the brand which helps in building a positive reputation of brand. feedbacks about your product which further helps in enhancing the quality as well as quantity of your product. build multiple choices and most important to increase sales through various digital marketing techniques. Tools of social networking: Social media is one of the best marketing tools for humanizing your brand and connecting with your customers in real time. These tools have different purpose: Twitter has become a virtual telephone. Content can be virtually anything with a clear message.gives your company a competitive edge.LITERATURE REVIEW 1. blog posts etc. product or service differentiation and building and maintaining an excellent reputation for providing a good service or product. Building a competitive edge for your organisation and its products and services can be done through branding. twitter. It is also vital to stay connected to new trends which are going on all around in market. An effective digital marketing strategy incorporates all social media forums which all appropriate to your organization and it includes Facebook. Content marketing techniques: Content marketing is very much essential for the business firm to build status of brand in targeted market.

SEO (Search engine optimization) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. call back and on-hold mobile ring tones.products they have viewed in the past across a websites. Digital Marketing Page 25 . techniques and tactics used to increase the amount of visitors to a website by obtaining a high ranking placement in the search results page of search engine which includes Google. Moreover digital marketing is the use of digital channels to promote market product and services to consumers and business. campaign marketing. content marketing. SEM. direct marketing. social media marketing. e-mail. Digital marketing concepts and practice are tremendously using among several industries especially by the leading companies utilizing the mass digital tools and social media platforms which is very much beneficial to approach customer at a very productive cost. ecommerce marketing. e-book and other form of digital media. display advertising. Digital marketing is mainly use the internet as very important promotional tool for enhancing your brand image in market as well as your targeted audience minds. Yahoo and other search engines. Following image is representing the search engine marketing. Moreover it is methodology of strategies. Bing. Digital marketing activities are SEO. powerful way to keep your brand and product in the minds of potential customers. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. In search engine marketing is the process of gaining traffic and visibility from search engines through paid and unpaid efforts. Retargeting is simple. The basic difference in SEO and SEM is that in SEO.earning traffic through unpaid or free listings whereas in SEM is buying traffic through paid search listing. It also provides non-internet channels such as mobile phones (SMS and MMS).

digital marketing became more advance as an effective way of creating or building a relationship with the consumer. Digital Marketing Page 26 . site appears high on list as a result of search engine.In search engine optimization. The term digital marketing was used in the 1990’s. In 2000s and the 2010s.

But in digital marketing world. The term digital marketing has grown in certain countries – in the USA online marketing is still prevalent. Influencer marketing: This is becoming an important concept in digital targeting. Digital devices have led to the exponential growth of digital advertising. as long as technology continues to advance. Latest developments and strategies Digital marketing is totally dependent on technology which always keeps changing. The same features should be expected from digital marketing development and strategies. Digital marketing is often referred to as online marketing. commercials on TV and radio. In 2012 and 2103 statistics showed digital marketing remained a growing field. Here most of magazine giants. Traditional marketing had fallen down to 16% where as digital marketing boost up to 14%. Now a day’s digital marketing is overpowering the traditional way of marketing. Digital media growth is estimated at 4. It helps to bifurcated customer on the basis of their need and wants. Digital marketing is same as traditional marketing but using Digital Marketing Page 27 . It involves- Segmentation: In digital marketing. such as Facebook advertising or Google Adwords campaigns or through advance social customer relationship management software such as SAP C4C. Microsoft Dynamics and many more. the digital marketing will do well.5trillion online advertisements served annually with digital media spend at 48% growth in 2010. magazines and newspaper and now a days it reaches even though cell phones and e-mails and other social website. internet marketing or web marketing. in Italy is referred as web marketing but in the UK and worldwide digital marketing has become the most common term especially after the year 2013. bill boards and brochures. We see marketing in advertisement that flash very frequently on our TV. newspaper switching to totally digital publication.The rapid evolution of digital marketing has created new opportunities and effective way of advertising and marketing. Here marketing is something which is going on around us. it has been given more focus on segmentation in order to target particular markets in both B2B (Business to Business) and B2C (Business to consumer) sectors. It is possible to reach customers via paid advertising. Traditional marketing includes posters.

social media. Take all the forms media will help to create a solid. to sell. twitter. This is the best angle to speak directly to their customers and helps to attain them with their requirements and issues regarding products.Facebook. When given something simple.  Simplicity: If you want people connect with your digital marketing thoroughly then it is necessary to keep your advertisement simple and efficient. customers will revel in its simplicity. cohesive. social media. solid and shareable content. Digital marketing is one of the examples of passive marketing. Digital Marketing Page 28 . Internet marketing/online marketing is a key element of digital marketing. print etc. consumer can access anytime and anywhere to get information for a particular product. They don’t want to go through with any complicated issues. The internet is free and available to everyone so anyone can send their advertisement but it is necessary to offer a valuable content to your customers.  Video and posters: Optimize your digital marketing message with some quality video marketing content. you tube videos etc. mails etc. Your content should be to the point about your product and relevant information is to be given in the advertisement.  Content capital: A successful digital marketing will stand out from a junk by delivering a valuable. It is obvious that when people see and hear a message. they can able to recall the message while choosing the products. It is available 24x7 hours. Already people have enough going on in their lives. LinkedIn. Internet marketing is growing now days as more and more people use internet every day. well brand foundation for your customers.modern device such as website. It is just not enough to know your customer but also very much essential to understand their requirement through web.  Media: Social media is also very important but equally not to forget old systems such as press. and to promote their products electronically to their customer. mobile. Principle of digital marketing  Customer relation: this principle of marketing enables promoter to advertise. But make sure your digital marketing targets your specific audience.

If you want long term success then you are going to be consistent in your behaviour and customer interaction. is not supposed to be a one The majority of customers visit website to get the information about street. and how many people have given response to the particular advertisement and how many products have been sold out through online. and broadcasting. With the fast network. podcasting. e-mail address and phone number. help organisation to carry off the profit too. fax.) to digital marketing. Digital marketing has become so powerful network of advertising over website corner. it goes both ways. how long the advertisements had been shown on internet and also will get to know how many people have seen the advertisement. consumer convenience become possible. Pimp your vitals:  Consistency: Your relationship with your customer. ICC codes for digital interactive media Digital Marketing Page 29 . instant messages. The term itself does not have a specific definition but the following examples such as emails. way street.defines the term digital marketing. The attitude of management has changed now. wireless text message. They have shifted from the traditional way of advertisement (such as radio. online advertisements. marketing of the particular product become easier. Billions of dollars have been spending on digital marketing by various organisations for the promotion of their advertisement. blogging. and their product as well. the advertiser will easily come to know like how many. With the features of digital marketing. Concept of Digital Marketing Digital marketing is one of the innovative and novel ideas for advertising their products online in 21st century. television etc. locations. Organisations are carrying out huge benefits from digital marketing and earning revenue. video stream. Therefore make sure these vital details are easy to find. pay per click.

Consumers should always be informed contract or any other commitment before placing of an order. They focus on driving traffic and making customers loyal to the brand.  Demand generators: Demand generators such as retailers play the number of games. Subject descriptors should not be misleading. Websites that are subject to age restrictions such as alcoholic beverages. which are likely to influence consumer’s decisions. gambling and tobacco product should be restricted access to such websites by minors. Marketers should take appropriate steps to ensure that the commercial nature of the content of a social network site under the control of marketer and rules and standards of acceptable commercial behaviour is these networks respected. mobile applications etc. a purchase. are used to boost the sales and loyalty of Digital Marketing Page 30 .  Digital marketing communications and children: Parents and/or guardians should be encouraged to participate in supervise their children’s interactive activities. They focus on making new customers. They are moving away from traditional digital marketing and stepping towards and investing in digital devices that connect to their customers. gender.  Clarity of offer and conditions: Software or other technical devices should not be used to conceal or obscure any material factor that is price and other sales conditions. age.  Respect for public group and review sites: Marketing communications should respect human dignity and should not be bias. Identification: In digital marketing. Digital marketing communication directed at particular age group of children should be appropriate and suitable for such children. Models of digital marketing:  Digital brander: Digital branders such as consumer product companies. search engine optimisation. disability or sexual orientation. retailers and other marketers help in promotion and building brand equity in market. subject descriptor and context should make clear to individual customer.  Unsolicited individually addressed digital marketing communication : Marketing communication via digital interactive media to address individually should only be conducted where consumer has an interest to receive such communication and offer. increasing advocacy and driving loyalty. religion. national origin. it includes race. All elements of digital marketing strategy such as website designing.

It also helps to influence consumer at each stage from company such as follow up telephone calls and sending them positive review. These companies employee the customer interaction that helps the company to innovate their product on the basis of their customer’s feedback for their product.  Market Funnel: Market funnel is a system that helps to keep the track on the various stages. no of successful hits is high. there is wide audience. action. Multilevel marketing or network marketing or word of mouth marketing is an activity can take up any one at any point of time in life and generate income. production cost per unit are low. These companies rapidly interact with their customers and build a loyal customer base. develop a new products and services. The funnel stages are awareness. Pros and cons of digital marketing: Digital Marketing Page 31 . A first consumer aware about product then contemplates or thinks about product. The next stage is preference for the brand or competitors’ products and finally makes the purchase.  Multi-level marketing: Multi-level marketing is a marketing strategy in which the sales force is compensate not only for sales they generated but also for the sales of the other sales people that they recruit. Ultimately advertisement cost relatively low. Typically. Demand generator also need to have an efficient content that makes customer loyal to the brand. Multi-level marketing is a one type of direct selling. consume travel through to make purchase decision. these companies (such as financial services companies.  Mass Marketing: Mass marketing is opposite of Niche marketing as it focuses on high sale and low price. As there is a production of homogenous product.customers. consideration. There will be a less risky.  The fourth model is customer experience designers. loyalty and advocacy.  Product Innovators: Product innovators are organisation who uses the digital marketing to identify. In mass marketing. It aims to provide product and service to entire market. These designers use customer data to create a superior brand for their customers. preference. airlines. hotels and retailers) build their business model and focus on interaction with their customers and creating awareness of their product. MLM sales people not only sell the company’s product but also encourage others to join the company as a distributor.

It is cost effective: Compared to traditional mass media marketing. internet marketing is much more cost effective. businesses are not bound by brick-andmortar limitations when it comes to reaching out to a wider audience. Therefore digital marketing or can say internet marketing which attracts targeted customer who specifically looking for a particular product and service. Internet marketing is much cheaper than traditional mass media channels. all internet marketing activities are done online.  Traditional marketing Digital marketing tools It delivers immediate results: These marketing tools help business to carry off benefits than other marketing tools. It connects your business very efficiently with your targeted customers. Now the Digital Marketing Page 32 . Unlike traditional mass media marketing broadcasted to even those as well who do not like or are not interested in particular product and service.Pros of digital marketing:  It can reach targeted customer more effectively: Digital marketing tools are designed to target a specific group of customer who really are interested in particular brand of product and service. Sometimes website can generate traffic for free. Internet marketing also does not require any large amount of investment as business used to invest with traditional mass media in past. It can reach wider or even international audience: Now days.

and many have done. these can also be used for perpetrating negative and erroneous information about your brand. allowing business with little resources to sustain a physical 24-hour operations to compete in the digital marketplace using Internet marketing tools that can run virtually 24 hours a day and 7 days a week. It helps in building relationship with targeted customers: Traditional marketing is one way and there is very limited or no interaction between an advertiser and end customers. Trademarks or logos can be used to defraud customers. product or service that will ruin your online reputation and ultimately lose your valuable customers. and allowing businesses to reach and interact with targeted customers more than they could ever use traditional marketing methods. Geographical distances are now meaningless with internet marketing. Cons of digital marketing:  Internet marketing campaign can be copied: One of the drawbacks is that a particular campaign can easily be copied by a competitor.  Internet marketing will not be taken seriously if not done professionally: Business owners and digital marketers should focus on bringing their internet marketing campaigns to professional level. Some target the elder person and may not have access or do not even know how to get online.world just became smaller with internet and reaching business from one part of the world market to another as if they are just a few blocks away from each other. otherwise they will not be taken seriously by their targeted customers. Not only that. First impressions really matter whether you use traditional mass media marketing or internet marketing and advertising channels so it would be a greater advantage to stay consistent and professional in whatever channel you are using for your campaigns.  Internet marketing may not be appropriate for your product: some brands. It can help build better customer-supplier relationships and build higher levels of trust and generate great customer loyalty that benefits for both the business and end customers as well. you will only be Digital Marketing Page 33 . Available 24/7 : The World Wide Web never sleeps and so does Internet marketing. If that’s the case. products or services have targeted audiences that may not be reached by internet marketing channels. Therefore concern legal actions must bring. now it is possible for advertiser being able to engage and interact with targeted customers. But with internet marketing.

 Internet marketing reputation can be damaged by negative feedback: One of the prone of digital marketing is negative feedback which can damage your online reputation.  Internet marketing involves too much competition: Internet marketing is faced with a great challenge of too much competition. digital marketing has taken over. Defining Digital Marketing Digital Marketing Page 34 . Digital Marketing versus Traditional Marketing The debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not.wasting your time. Traditional marketing is anything except digital means to brand your product or logo. Another overlooked means of traditional marketing is when people find a particular business through a referral or a network and eventually you build a rapport with them. resources and money for marketing your product through internet means. Newsweek switching to totally digital publications cause ripples throughout the marketing arena. It can also include posters. will make it hard and expensive to get the attention of the targeted audiences. print ads in newspapers or magazines. Recent occurrences such as the magazine giant. Over the last year or so traditional marketing had fallen nearly 160% while in the same time frame expenses for digital marketing increased over 14%. Digital marketing are scrambling to get into the better position in marketing with the presence of too much competition. commercials on TV and radio. billboards and brochures. Many think that for the most part. Defining Traditional Marketing There are many examples of traditional marketing might include tangible items such as business cards. With a single post or tweet of negative feedback about your products and services can ruin your entire internet reputation for long time.

People may conduct an organic online search. digital marketing is considered a form of inbound marketing and its goal is for people to find you. traditional marketing is reaching only a local audience even though it is not limited to one. Examples of digital marketing include things like websites. a paid search. Traditional Marketing’s Advantages and Disadvantages Because of its longevity. and banner ads. In most cases. The more they see you or your content. or reading billboards are still familiar activities and people still do them all the time. Digital Marketing Page 35 .The world of digital marketing continues to evolve and as long as technology continues to advance. Finding ads in magazines and newspapers. Businesses put content (or ads) out for individuals to find. Most of the time. and another is that a digital campaign can reach an infinite audience. Digital Marketing’s Advantages and Disadvantages One benefit to using digital marketing is that the results are much easier to measure. people are accustomed to traditional marketing. digital marketing will as well. but using digital devices. traditional marketing is also more costly than digital marketing. However. and in many cases cannot be measured at all. YouTube videos. One of the disadvantages to using digital media marketing strategies is that it can take some time to realize measurable success. And perhaps the biggest disadvantage today is that traditional marketing is static which means there is no way to interact with the audience. digital marketing is similar to traditional advertising. the more familiar they will become with your brand and they will eventually develop a trust and a rapport with you through this online presence. It’s more like you are throwing information in front of people and hoping that they decide to take action. social media mentions. Specifically. Digital marketing is also a very interactive means of reaching an audience since it makes use of social outlets. One of the primary disadvantages of traditional marketing is that the results are not easily measured. There can be plenty of direct contact between the audience and the business which means that the business can get some very valuable consumer feedback. find your business on a social network or by reading content that has been published online such as a blog or an article. It is also possible to tailor a digital campaign to reach a local audience but it can also be used on the web and reach the entire globe when appropriate.

Is there a realistic balance between the two? The world has transitioned into a very digital environment. it is diminishing in our digitally based world. particularly if you are reaching a largely local audience. it just seems like common sense to invest in a digital campaign. Measurable. we perform many of our daily tasks such as banking online and much of our reading is done on e-readers. Even though traditional marketing still has a place. Relevant and Time Bound Specific – the objective should state exactly what is to be achieved. Achievable. Because of the rise of the digital age. but it is important to take advantage of digital marketing so as to keep up in today’s world. Measurable – An objective should be capable of measurement so that it is possible to determine whether it has been achieved. For today’s businesses. it is imperative to have a website and use the web as a means to interact with their consumer base. OBJECTIVE OF PROJECT: TO FIND OUT THE STATUS OF DIGITAL MARKETING IN DELHI AND NCR Objectives for your digital marketing should be a SMART that is Specific. Relevant – Objectives should be relevant to the people responsible for achieving them Time Bound – Objectives should be set with a time-frame in mind. These deadlines also need to be realistic When defining your digital marketing objectives. Achievable – the objective should be realistic given the circumstances in which it is set and the resources available to the business. you should thing about how they will align with your overall business goals and a key performance indicator. Not only are magazines going digital. You should also consider what will be the return on your investment – this is likely to be financial but could also include following examples such as:   Market Greater brand awareness An increase in visits to your website Digital Marketing Page 36 . There are some successful traditional marketing strategies.

Quasars Dignitas Digital – a full service digital agency Rock my sales Nine digital Global Ad 24X7 Ergo Agency Indian digital marketing Now floats technologies Credence digital marketing Pvt.     A greater market share Desired sales or profit level Rate of growth Be innovative player in market Be the best at customer service. Cyber actives Top digital Red cube digital Digital Marketing Page 37 . so that I need to see the difference between the two. Digital force online India Digi Street Media Pvt. I need to take out the list of digital marketing companies located in Delhi and NCR. Ltd. Ltd. The list is given below: Brand hype – digital marketing consultant 6S digital innovator Interactive Avenue Edynamic – vision delivered Blue digital media Pvt. Ltd. Further on I need to confine any two companies. To precede further my project.

Globalad24X7 is one of the leading PPC (Pay per Click) agencies providing Pay per Click management services using Google Ad Words and Bing Ads. Google's text advertisements are short. and remarketing (also known as retargeting). and rich-media ads. Digital Marketing Page 38 . Google's total advertising revenues were USD $43. banner. that is. national. The Ad Words program includes local.7 billion in 2012. Ltd. based in part on keywords. Ad Words has evolved into Google's main source of revenue. two additional text lines of 35 characters each. cost-per-thousand-impressions or cost per mille (CPM) advertising.com CASE-I: GLOBAL ADWARD 24X7 COMPANY REVIEW Google Ad Words is an online advertising service that enables advertisers to compete to display brief advertising copy to web users.Sun Hill Marketing service Digital marketing Group info tech Pvt. predefined by the advertisers that might link the copy to the content of web pages shown to users. consisting of one headline of 25 characters. cost-per-click (CPC) advertising. site-targeted advertising for text. Ad Words offers pay-per-click (PPC). and international distribution. Ergo agency. and a display URL of 35 characters. Our display team runs Real-Time Bidding campaigns with Double Click and our Analytic experts provide Google Analytics training consulting and conversion rate optimisation. Advertisers pay when users divert their browsing to seek more information about the copy displayed. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. and partner websites receive a portion of the income they generate.

you choose where your ad appears.Global Ad 24X7 is one of the leading full service digital marketing agencies that empowers SME’s across the length and width of India to attract leads and convert them into customers. We cater specifically to the needs of small and medium businesses (SME’s) in India. reporting and optimization systems available. There's no minimum spending commitment. A service that provides Global Ad 24X7 is following as:        PPC Management Mobile PPC Google shopping Phone call tracking Display Advertising Remarketing You Tube Advertising It helps you to connect with your target consumers online. With Google Ad Words. they develop digital marketing programs that define your charisma in the e-market. financial services. There result driven approach showcases you’re their services in just the apt manner and the world class tracking tools help you convert your online sales into prospective customers. These services are Pay per click. utilities. You can pause or stop anytime. Search Engine Optimization and Email marketing results in generating leads and online sales. real estate to travel. Overview     Google Ad Words is Google's online advertising program that lets you reach new customers and grow your business. and measure the impact of your Ad. set a budget you're comfortable with. With Ad Words. you can reach people as they search for words or phrases (which we call keywords) or browse websites with themes related to your Digital Marketing Page 39 . Social Media Optimization. providing them with the most advanced online campaign management technology as well as tracking. retail and ecommerce. We are a digital advertising company with rich experience in a wide array of business verticals ranging from education.

As per GLOBAL ADWARD 24X7. competitors and unique selling points to create a bespoke PPC strategy. But that’s not all. Our incredible low staff turnover means there is no need to worry about frequently changing campaign managers. they love our people. you're charged only when someone clicks your Ad. They immerse there selves in their client company and industry. . They are constantly sharing ideas and expertise to help improve all of our client campaigns. 2. They are different packages for different client such as: The following are the regular packages that provide to their customers:     Adword Starter Package Adword Starter Pro Package Adword Professional package Adword Enterprise package Apart from regular packages annual packages are also available for clients such as: Digital Marketing Page 40 . SEO. They believe every client has a right to get the most out of their marketing investment and the highest quality of service.Your ad can appear on Google and its partner websites. With Global ad24X7 they will have a dedicated (and Google qualified) PPC account manager who works on your campaign from day one. You will also have the superhuman brains of our entire PPC team working for client. Social and Mobile Marketing. we built your PPC campaign with highly targeted keywords and ad groups and unique as creative that will drive the highest quality traffic to your website. learning about their client objective. Using a mix of our amazing in-hour gadgetry and good old fashioned brain power. With cost-perclick (CPC) bidding.business. Assigning client the most appropriate campaign manager means we will have a head start here.they are their biggest asset and the best in the business. PPC Management Process 1. Global ad 24X7 provides the regular packages for their client. They are a performance driven Digital Marketing agency specialising in PPC.

  Annual Package (search network) Annual package (search and display network) In Adword starter package includes     Landing page: Domain and Hosting for 1year Click on Google Adword worth Rs. 25.000 + service tax Annual Package’s Digital Marketing Page 41 . 10.000 + service tax Adword Professional Package       12 pages website Click on Google Adword worth Rs.000 Domain and Hosting for 1year Contextual Ad’s on Google Content Network Mobile Advertisements Search Network Package Amount: Rs. 20. 15. 50. 40. 25.000 Domain and Hosting for 1year Contextual Ad’s on Google Content Network Mobile Advertisements Search Network Remarketing Package Amount: Rs.000 Package amount: Rs.000 + service tax Adword Enterprise Package        15 pages website Click on Google Adword worth Rs.000 Contextual Ad’s on Google Content Network Package Amount: Rs. 15000 + service tax Adword Starter Pro Package      5 page website Domain and Hosting for 1year Click on Google Adword worth Rs.

000 + service tax Terms and Conditions  Service Tax (14%) is applicable  Payment terms for Adword : 100% Advance  All Payment to be made in favour of Global Ad 24X7  Landing Page Digital Marketing Page 42 .Annual Package      15 pages website Domain and Hosting for 1year Contextual Ad’s on Google Content Network Mobile Advertisements Search Network Package Amount: Rs. 50.30.000 + service tax Annual Package (Search and Display Network)        15 pages website Domain and Hosting for 1year Contextual Ad’s on Google Content Network Mobile Advertisements Search Network Remarketing Display Ads on Google Content Network Package Amount: Rs. 1.

 Domain and Hosting page for 1year: Uploading and updating a website for their client company or business or organisation  Click on Google Adword: In this client has to pay money as per availing package say 10.  Re-marketing: Remarketing is an Ad Words feature that allows users to show ads to those that have already been to their website. This feature allows to create different audiences from website users and to show relevant ads to separate audience. If you searching for any item then the same ad will appear when you serving for any other item.000. Ad Extensions Digital Marketing Page 43 . This approach makes remarketing very effective tool for returning users with high conversion rate. Landing page means first page for any institution. whoever click their site link then decided money would be deducted from their total amount paid to the Global Ad 24X7  Contextual Ad’s: Google will keep space on website page for ad’s to display along with webpage.Global adward provide landing page for their client. company or any organisation.

Google do not charge for review extensions. above the search results. Services of Global Ad words Website Developer Remarketin g Social Media Marketing Search engine Search engine Customer Segment Digital Marketing Page 44 . like a business address. Ad extensions are created to improve ads visibility and to attract a click. social extensions and seller ratings. a phone number. Ad Words shows extensions when it calculates that the extension (or combination of extensions) will improve the advertiser's campaign performance.Ad extensions are a feature that allows advertisers to enhance their Ad words campaigns by showing extra information with their ads. or when an ad is rank high enough for it to appear. They appear with the Search Network. The advertiser is charged as usual for the click. and depending on the extension might also appear on the Display Network. or more web page links.

Our target customers are SME sector (all the manufacturer. supplier. Retailor.) Internet Cold Calling Just dail Data Mining Sulekha yellow Page Data Tele team Working of Global Adword Calling Meeting Generation Meeting Sales team Sales Website Development Or Website optimize Renewal and upgrade Adword account create and keywords would be provided along with target method Customer Support Turn Over of firm Digital Marketing Page 45 . distributor.

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Gain insight and learn how visitors interact with your site in real time. Answer questions.Add an Online Store: . Create and launch a targeted advertising campaign in a few quick steps with Apps like Banner Play and Get Traffic. a shopping cart and a checkout button that integrate seamlessly with your website’s design. Whether you want to sell one product or entire collections. Site Analytics .Import and manage your contacts from one place. Digital Marketing Page 51 . fully customizable online store to your website and start selling right away with our eCommerce premium plan.Let your site visitors make online reservations at your restaurant any time they want with the Open Table App. Multiple payment methods: . Sellfy and Etsy make it easy. including customers.Easily customize polls and create a social buzz for your products.Sell anything directly on your website. save time. Live Chat: . Mobile compatible: .Add a beautiful. where visitors come from and more.Make sure people can find your business on Google and other search engines. Manage inventory directly from your Wix Store and make real time updates to your Facebook page. and grow your business.               Sell Online: . to provide a better online experience and stay ahead of the competition. branded email account with Google Apps for Business. Ecommerce: . Polls: .Import your entire online store to your Facebook page and boost online sales. Analytics: . Easy integration: . build relationships and increase sales. Personalized Google Mailbox: . Run your own poll on your website to find out what your visitors are thinking. site members and people who contacted you via your site's contact form. Apps like Web-Stat give you detailed reports. subscribers.Google Analytics: .Interact with your site visitors and chat with potential customers in real time with Live Chat.Contact Manager: . Get Found Online: .Get a beautiful mobile-optimized site automatically created for you from the contents of your desktop website so your business is accessible from all devices. Restaurant Reservations: .Get your own personalized.Professionalize your store with stunning product galleries. Create a professional impression and kick up your business branding with no effort. Apps like Ecwid. drive traffic to your website.Monitor your site traffic including the number of visitors. seat more diners and increase your profits. Use Apps like Site Booster to get listed in top-tier directories. page views.Tell the world about your website. Web Money or Skill via your online store’s shopping cart to offer the safest and most secure checkout for your customer. Business tool : . Promote Your Website: .Accept payment methods like PayPal. help identify keywords & sources that are driving traffic to your website and more. Facebook integration for online store: .

Tutorials and walkthroughs: . Communication Tools: .Handle your finances with Apps like Invoice sap. Easily customize the player’s colors. Media and gallery: . we’ve got you covered.Get support day and night. Our free product and service offering includes the following features and capabilities: Digital Marketing Page 52 .Add communication Apps to your site like reservation tools. transitions and gallery skins. reach more customers on multiple devices. track payments easily and get paid faster. toll-free numbers and live chat windows to cater to site visitors and build stronger relationships with your customers. and we’ll call you.Add traffic boosting Apps to your Wix site to help you rank higher in search results. Use as many as you want.we’ll call when it’s convenient for you tell us when you’d like to be reached.           Traffic Generation Tools: .Get step-by-step help with hundreds of video tutorials and walkthroughs. Financial Tools: . clipart and icons.000 topics posted. Free Products Our users receive access to hundreds of free design templates for personal and business use. Video: .24/7 support center: . Our domain name is also contained in the link to the user’s website. text. free web hosting through the Wix domain. Audio: .Choose from our extensive collection of images. and blog and social network page support.Showcase your photos and add life to your website with stunning image galleries. free apps from our App Market.Add YouTube or Video videos to create visual impact or promote products and services. get listed in Google maps. Massive knowledge base: . and tags. which allows you to invoice directly from your Wix site. Schedule a call . We’re here to answer all of your questions.1. No talking to machines.Upload audio files.Find answers to all of your questions in our support forum. Choose from a wide selection of styles. which contain our name. or metadata. Amazing image galleries: . all fully customizable and 100% FREE.000s of free images: . buttons and more for a seamless look. Support:. all of the time. create sound cloud playlists and add an iTunes download button to share/sell your music. The websites developed using our free product contain Wix advertisements in the footer of the website. no waiting on hold for hours. With over 262. and strengthen your business.

Through this tool. yet share design elements and all site data between the different variants. Our customer support team. which currently supports twelve languages. we launched our new Sonic Mobile technology. 2015. or Wix SEO tool. We do not currently charge for our mobile solution. in order to help users maximize the benefits of SEO and attain a larger digital presence. Premium plans Digital Marketing Page 53 . layouts.  Wix mobile: All of our products allow users to create mobile sites for their existing Wix websites.  Wix SEO tools: All of our products enable users to increase the visibility of their Wix website by using our Search Engine Optimization. so that web viewers or customers may find our users’ sites easily by searching for the descriptive or key words. and allows users to maximize their digital presence by designing an unlimited number of websites. All websites designed using our editor are fully customizable with HTML5 technology. through online video tutorials or one-on-one support. Wix editor: At the core of our platform is the Wix Editor. and contain back-up and firewall protection. our registered users created over 7 million mobile sites using our mobile solutions. guides our users on the most efficient key words and site descriptions. which dramatically speeds up the load time of a user’s mobile site. or content uploaded by the user. which are customizable using images. Our mobile site technology is based on HTML5 and allows users to customize their sites for different mobile devices. including visual and audio media. colors. users may attach to their sites a description and key words that relate to the site. In the fourth quarter of 2014. fonts and other content provided by Wix. As of March 1. as well as certain services designed to reduce the effect of denial-of-service attacks. using Internet search engines.

Our premium subscriptions also offer storage and bandwidth for our users’ data and premium technical support services. restaurants. Premium subscriptions are not concentrated in any particular field. but also include features tailored to business’ needs. sports. Our premium subscriptions offer the following additional features and capabilities:  Connect your domain: All of our premium subscriptions allow users to connect their own domain name to their website. The user’s domain name can also be purchased and managed directly through the Wix platform. which means that the Wix domain name will not be present in the user’s website address. Users who do not purchase premium subscriptions can also choose to purchase a domain name as a stand-alone product. entertainment. such as Facebook and Google. such as art. music. beauty. organizations and professionals in a variety of fields.Premium subscription Our premium subscriptions are purchased primarily by businesses. hotels or news. and marketing tools such as Google Analytics and mailing lists. We also offer ad vouchers with certain of our premium subscriptions. Our premium subscriptions offer all of the features of our Wix Editor. such as eCommerce and appointment applications. Digital Marketing Page 54 . and continue using our free Wix Editor product to develop and maintain their website. which allow users to expand their digital presence by advertising their pages on third-party sites. finance.

Our selling and marketing expenses focus primarily on online and offline advertising and we do not employ a direct sales force. Facebook and direct media buying. and eCommerce premium subscriptions allow users to change the Favourite Icon. and eCommerce premium subscriptions provide a website free of Wix advertisements that are placed on the free Wix websites.0 million in 2013 and $74.  Selling and Marketing: . This feature allows our business users to collect and use data for marketing and other commercial purposes. We market our solutions and apps to businesses.5 million in 2012. Our marketing expenditures are directed toward the following channels:  Cost-Per-Click Advertising: We pay leading search engines to provide search results that provide our solutions and services with the maximum exposure when users search for key terms related to establishing a digital presence. Unlimited. $41. organizations. the geographic location of their visitors. In addition. Unlimited. VIP subscribers have the option of receiving our Instant Response service during business hours via Wix Answers. Users can change the Favicon that appears on the website by either uploading their own Favicon. professionals and individuals. This feature enhances the professional design of users’ digital presence. or choosing one from our Favicons Gallery. the length of time that visitors stay on their website. a third-party application that has the ability to track the number of people that visit their website. Nowfloats marketing expenditures directed to advertising were $21. We do this Digital Marketing Page 55 . including entrepreneurs and freelancers. or Favicon. we will call the VIP subscriber back within a matter of minutes via our Priority Call Back service. Our VIP Support feature enables these subscribers to contact a dedicated team of support specialists. our online automated ask-andanswer database. Finally.  VIP service: We offer our VIP subscribers four additional features.0 million in 2014. and the key words that were used to find the website. we will review the completed sites of our VIP subscribers and provide feedback regarding how the sites’ structure and SEO can be improved via our Professional Site Review service.  Add favicon: Our Combo.  Ads free: Our Combo. that appears next to the user’s page address and bookmark in most internet browsers. Our main online acquisition channels include Google. If a support specialist is not available immediately. Google analytic: All of our premium subscriptions give users access to Google Analytics.

United Kingdom.000 120. Years 2012 2013 2014 Nowfloats technologies private limited Profit (in Lakhs) 34. Canada.443 20.443 65. Profit (in lakhs) 140.000 40. We pay search engines on a cost-per click.000 0 2011 2012 2013 2014 2015 Questionnaire Digital Marketing Page 56 .733 100.  Online presence and branding: Nowfloats have established an active online presence in social networking sites such as Facebook.. such as radio and television commercials in the United States.000 34.  Traditional media advertising: A significant portion of our marketing expenses are directed towards more traditional advertising.. Brazil and Russia.216 60.216 115. Twitter. We also consult public and media relation firms to help brand and advertise our solutions and services. and we also market our solutions by purchasing generic and targeted advertisements on these websites and others. Profit (in lakhs) 80. or CPC. basis each time a person clicks on such a paid search result or advertisement. and Instagram.000 nowfloats technologies limited. Australia.733 nowfloats technologies limited. France.both by elevating the placement of our website address in search results and by placing targeted display or banner advertisements on the search results.000 65.000 115.

3.  It can reach to customers through emails. Any analytical software you use to track online activity. It can promote its services. Have you planned budge for your online marketing? 15. brand and increase its revenue and profit margins. 5. Your customer segment on the basis for:  Age ( )  Gender( )  Income level( )  Locality( ) 12. What product and service your companies provide? And to whom? 9. What are you doing now to promote your business? 10.1.  Social media marketing. Do you currently have online profile? 6. To what extent is top level management is involved with digital marketing strategy?  Powergrid currently having a website which is a showcase that provides information about company. Contact Person Company Name/email ID What five keywords defines your business Out of those five – what two are most critical either profitable line or those which bring the most new customer in the door.  Pay per click marketing. 8. What digital marketing services does your business need? 11.  Press release or any other? 14. 2. What is your aim for your online marketing campaign? 13. its services.  Email marketing. credentials and ease of doing its functions like recruitment. Have you used any following online marketing services to market your website in the past –  SEO (search engine optimization). How soon are you looking to launch your online marketing campaign? 16. Do you produce new content for your website at least quarterly? 7. online inspection etc. Digital Marketing Page 57 . 4. online advertisements and create CRM.

Company has recently updated its website and made it customer friendly.  Policies and terms and conditions in powergrid for digital marketing: Increase in digital marketing is envisaged in future.  External agencies are involved along with in house expertise to create its website. It also put advertisements in other websites. Conclusion Google Ad Words is Google's online advertising program that lets you reach new customers and grow your business. and long term open access customer and attract international clients and investors. larger margins and handsome returns and profits.  For digital marketing Information department take care for website and corporate communications for advertisements.  Role of digital marketing in earning profit: . emails and websites.Generating awareness about company’s available products/services and capabilities & credentials will surely result in increase in topline.  Investment for digital marketing in powergrid: . keeping in mind its business interests. Digital Marketing Page 58 . Figures about expenditures are not available separately for digital marketing. infrastructure along with telecom (under brand name powertel) and smart grid solutions. sub-transmission and power distribution. They produce content for providing services in fields of bulk power transmission.  Aim of powergrid to attract national and international clients. telecom.  Powergrid is doing advertisement through traditional way of marketing such as newspaper ads. They provide services for state utilities. mobile service providers. and exhibitions and also does advertisement through online.  Powergrid is using online marketing services such as social media marketing. No formal policies are framed so far. magazines. as and when competition ripens in power transmission and telecom services. more of construction in all around world and investors etc. Since marginal cost of providing services as low therefore wide publicity will result in more customers. press release for their content.

So there are different packages which global adward and nowfloats provides for their clients: In Adword starter package includes Adword Starter Pro Package  Landing page:  5 page website  Domain and Hosting for 1year  Domain and Hosting for 1year  Click on Google Adword worth Rs. But every business is existing for earning profit.000 15. With cost-per-click (CPC) bidding. There's no minimum spending commitment. set a budget you're comfortable with.000  Package amount: Rs. 25.000  Domain and Hosting for 1year  Domain and Hosting for 1year  Contextual Ad’s on Google Content  Contextual Ad’s on Google Content Network Network  Mobile Advertisements Search  Mobile Advertisements Search Network Network  Package Amount: Rs. They believe every client has a right to get the most out of their marketing investment and the highest quality of service.000 +  Remarketing  Package Amount: Rs. you're charged only when someone clicks your Ad. 25.  Click on Google Adword worth Rs. With Google Ad Words.Your ad can appear on Google and its partner websites. But in nowfloats technologies private limited is came up with the app so that you can easily upload your website and if not then website developer will upload their website with suitable template according to their related field which is free of cost. You can pause or stop anytime.They are a performance driven Digital Marketing agency specialising in PPC.  Click on Google Adword worth Rs. . With Global ad24X7 they will have a dedicated (and Google qualified) PPC account manager who works on your campaign from day one. Social and Mobile Marketing.000 40. you choose where your ad appears. 50. 20. you can reach people as they search for words or phrases (which we call keywords) or browse websites with themes related to your business.With Ad Words. 15000 +  Contextual Ad’s on Google Content service tax Network  Package Amount: Rs. SEO. they love our people. As per GLOBAL ADWARD 24X7. 10.they are their biggest asset and the best in the business. and measure the impact of your Ad.000 + service tax Adword Professional Package Adword Enterprise Package  12 pages website  15 pages website  Click on Google Adword worth Rs.000 + service tax Digital Marketing Page 59 .

service tax Annual Package’s Annual Package (Search and Display Annual Package Network)  15 pages website  15 pages website  Domain and Hosting for 1year  Domain and Hosting for 1year  Contextual Ad’s on Google Content  Contextual Ad’s on Google Network Content Network  Mobile Advertisements Search  Mobile Advertisements Search Network Network  Package Amount: Rs. 50. hotels or news. music. 1. such as eCommerce and appointment applications. such as art. We also offer ad vouchers with certain of our premium subscriptions.30. Digital Marketing Page 60 . finance. Our premium subscriptions offer all of the features of our Wix Editor. sports. restaurants. beauty. such as Facebook and Google. entertainment. which allow users to expand their digital presence by advertising their pages on third-party sites. and marketing tools such as Google Analytics and mailing lists. but also include features tailored to business’ needs. Premium subscriptions are not concentrated in any particular field. organizations and professionals in a variety of fields. Our premium subscriptions also offer storage and bandwidth for our users’ data and premium technical support services.000 + service tax Terms and Conditions  Service Tax (14%) is applicable  Payment terms for Adword : 100% Advance  All Payment to be made in favour of Global Ad 24X7 Where nowfloats provides Premium subscription Our premium subscriptions are purchased primarily by businesses.000 +  Remarketing  Display Ads on Google Content service tax Network  Package Amount: Rs.

060 Year’s 2012 2013 2014 140000 120000 100000 80000 Nowfloats technologies private limited 60000 Global Adword 40000 20000 0 Year’s Digital Marketing 2012 2013 2014 Page 61 .216 50.Comparison of sales of Global Adword and nowfloats technologies private limited Nowfloats technologies Global Adword private limited Rs.500 115.443 43.in lakhs 34.690 65. in lakhs Rs.733 59.

internet marketing is much more cost effective. Geographical distances are now meaningless with internet marketing. and allowing businesses to reach and interact with targeted customers more than they could ever use traditional marketing methods. digital marketing will as well. Internet marketing is much cheaper than traditional mass media channels. Bibliography Digital Marketing Page 62 . It can help build better customer-supplier relationships and build higher levels of trust and generate great customer loyalty that benefits for both the business and end customers as well. But with internet marketing. Now the world just became smaller with internet and reaching business from one part of the world market to another as if they are just a few blocks away from each other. Digital marketing is also a very interactive means of reaching an audience since it makes use of social outlets. Benefit to using digital marketing is that the results are much easier to measure. It delivers immediate results: These marketing tools help business to carry off benefits than other marketing tools. Sometimes website can generate traffic for free. now it is possible for advertiser being able to engage and interact with targeted customers. businesses are not bound by brick-and-mortar limitations when it comes to reaching out to a wider audience.Digital marketing continues to evolve and as long as technology continues to advance. One of the disadvantages to using digital media marketing strategies is that it can take some time to realize measurable success. It helps in building relationship with targeted customers: Traditional marketing is one way and there is very limited or no interaction between an advertiser and end customers. There can be plenty of direct contact between the audience and the business which means that the business can get some very valuable consumer feedback. It is also possible to tailor a digital campaign to reach a local audience but it can also be used on the web and reach the entire globe when appropriate. Available 24/7: The World Wide Web never sleeps and so does Internet marketing. all internet marketing activities are done online. Internet marketing also does not require any large amount of investment as business used to invest with traditional mass media in past. It is cost effective: Compared to traditional mass media marketing. allowing business with little resources to sustain a physical 24-hour operations to compete in the digital marketplace using Internet marketing tools that can run virtually 24 hours a day and 7 days a week. It connects your business very efficiently with your targeted customers. and another is that a digital campaign can reach an infinite audience. It can reach wider or even international audience : Now days.

google.org/wiki/Digital_marketing https://www.co.co.co.in/? gfe_rd=cr&ei=P6TVfHmO6bv8wehnoGYBg#q=modern+marketing+definition https://www.chron.co.co.google.in/? gfe_rd=cr&ei=P6TVfHmO6bv8wehnoGYBg#q=global+adwords https://www.google.co. Calvin-online https://www.google.in/? gfe_rd=cr&ei=P6TVfHmO6bv8wehnoGYBg#q=traditional+marketing+vs+digital +marketing http://www.co.in/? gfe_rd=cr&ei=P6TVfHmO6bv8wehnoGYBg#q=traditional+marketing+definition http://smallbusiness.            https://www.in/? gfe_rd=cr&ei=P6TVfHmO6bv8wehnoGYBg#q=digital+marketing+ https://en.html https://www.wikipedia.google.com/advantages-disadvantages-traditional-marketing25573.uk/community-voice/blogs/robbo75/10-benefits-ofdigital-marketing-v-traditional-marketing Digital Marketing Page 63 .co.google.businesszone.google.in/? gfe_rd=cr&ei=P6TVfHmO6bv8wehnoGYBg#q=objectives+of+digital+marketing https://www.in/? gfe_rd=cr&ei=P6TVfHmO6bv8wehnoGYBg#q=nowfloats+technologies+pvt+ltd Marketing strategies Understanding of digital marketing – by Damin Rayan.

Digital Marketing Page 64 .