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UNIVERSIDAD DE

GUADALAJARA
CENTRO UNIVERSITARIO
DE LOS ALTOS
TEPATITLN, JALISCO.

NAME: VAZQUEZ SANCHEZ JUAN CARLOS

TEACHER: LIRIO MINERVA RUIZ SAYAGO

1ST SEMESTER LIC. INTERNATIONAL BUSINESS

_______________________________________________________________

MARKETING

WHAT IS MARKETING?

In less words marketing is put the right product in the right place. For
example: if you want to start producing something you have to see around all
your environment and product that some people needs of wants and offer it on
sale in the places that people goes to look for it, and of course with a price that
can compete with another products and with the time people wants to get it.
However, this part sounds easy but it isnt, the hard work start when you have
to go finding out first the product that they want, the places where they do the
shopping and finally how to produce it, but you have to be careful because if
one of this three elements gets wrong is synonymous of disaster .
Thats why we have to have our marketing strategy and have in consideration
that a marketing strategy is an organization of all the marketing goals from the
marketing research and focus in the right product mix and try to get the
maximum profit potential.

WHAT DOES PRODUCT MIX MEANS?


The definition said that product mix is a range of associated products that
yields larger sales revenue when marketed together than if they were marketed
individually or in isolation from others
Well does that mean that is a group of products that are associating with a
great consume and with a good income that you earn in a period usually is
every year.

This is the most common product mix that we use in marketing

The marketing mix and the 4Ps of marketing are often used as synonyms for
each other. In fact, they are not necessarily the same thing.
"Marketing mix" is a general phrase used to describe the different kinds of
choices organizations have to make in the whole process of bringing a product
or service to market. The 4Ps is one way probably the best-known way of
defining the marketing mix, and was first expressed in 1960 by E J McCarthy.
A good way to understand the 4Ps is by the questions that you need to
ask to define your marketing mix. Here are some questions that will help you
understand and define each of the four elements:.

A good way to understand the 4Ps is by the questions that you need to ask to
define your marketing mix. Here are some questions that will help you
understand and define each of the four elements:

Product/Service
What does the customer want from the product/service? What needs
does it satisfy?
What features does it have to meet these needs?
Are there any features you've missed out?
Are you including costly features that the customer won't actually
use?
How and where will the customer use it?
What does it look like? How will customers experience it?
What size(s), color(s), and so on, should it be?
What is it to be called?
How is it branded?
How is it differentiated versus your competitors?
What is the most it can cost to provide, and still be sold sufficiently
profitably? (See also Price, below).

Place

Where do buyers look for your product or service?


If they look in a store, what kind? A specialist boutique or in a
supermarket, or both? Or online? Or direct, via a catalogue?
How can you access the right distribution channels?
Do you need to use a sales force? Or attend trade fairs? Or make online
submissions? Or send samples to catalogue companies?
What do you competitors do, and how can you learn from that and/or
differentiate?

Price
What is the value of the product or service to the buyer?
Are there established price points for products or services in this area?
Is the customer price sensitive? Will a small decrease in price gain you
extra market share? Or will a small increase be indiscernible, and so
gain you extra profit margin?
What discounts should be offered to trade customers, or to other
specific segments of your market?
How will your price compare with your competitors?

Promotion
Where and when can you get across your marketing messages to your
target market?

Will you reach your audience by advertising in the press, or on TV, or


radio, or on billboards? By using direct marketing mailshot? Through
PR? On the Internet?
When is the best time to promote? Is there seasonality in the market?
Are there any wider environmental issues that suggest or dictate the
timing of your market launch, or the timing of subsequent promotions?
How do your competitors do their promotions? And how does that
influence your choice of promotional activity?

We can make a summary of this four Ps , and one example of it could be this
map

Resources :
https://www.google.com.mx/search?q=four+p
%27s+of+marketing&tbm=isch&imgil=6HXV7o3KrcEckM%253A

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%25252Fwww.professionalacademy.com%25252Fnews%25252Fmarketingtheories-the-marketing-mix-from-4-p-s-to-7-ps&source=iu&pf=m&fir=6HXV7o3KrcEckM%253A
%252CHPROx8JKVJLF6M
%252C_&usg=__nZcq7ThATCxEiZzgbLZGPNxkbfQ
%3D&biw=1366&bih=631&ved=0CEgQyjc&ei=njwIVervKYn6yASao4HoD
w#imgdii=_&imgrc=-V6pWs55FBGLbM%253A%3BUZRmR44kME-IuM
%3Bhttps%253A%252F%252Fvonbrocke.files.wordpress.com
%252F2012%252F10%252Fthe-marketing-mix-or-4ps-of-marketing.png
%3Bhttps%253A%252F%252Fvonbrocke.wordpress.com
%252F2012%252F10%252F24%252Fis-there-such-thing-as-the-four-ps-ofmarketing%252F%3B608%3B392
http://www.businessdictionary.com/definition/marketing-strategy.html
http://www.mindtools.com/pages/article/newSTR_94.htm
.http://www.businessdictionary.com/definition/product-mix.html