U NIVERSITAS I NDONESIA

F ACULTY

OF

E CONOMICS

AND

B USINESS

International Undergraduate Program

SYLLABUS
[MGMT 11001] INTRODUCTORY BUSINESS
Odd Semester 2015/2016
Credit: 2
Prerequisite: None

Lecturers:
Muthia Pramesti, M.M., CFP. [coordinator]
International Undergraduate Program FEUI
muthia.pramesti@gmail.com
08161876262 (mobile)
(021)7272425 ext.151,702 (office)
Niken Iwani Surya Putri, M.Sc.
Department of Management FEUI
nikenputri@hotmail.com
081807300896 (mobile)
(021)7272425 ext.701,703 (office)
Lisa Fitriyanti Akbar, M.M., CFP.
Department of Management FEUI
lisa_fya@yahoo.com
081314058589 (mobile)
021-31934142 (office)
Mutiara Baby Admeinasthi, MIS.
Department of Management FEUI
baby.admeinasthi@gmail.com
(021)7272425 ext.136,200 (office)
Agung Faradynawati
Department of Management FEUI
Management Research Center
agung_faradynawati@yahoo.com
081236495203
(021)7272425 ext 503 (office)

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SUBJECT DESCRIPTION
This subject is intended to introduce the concepts of business to students. In this course
students will be introduced to definitions and concepts related to business, environments that
affect business, and various types of business organization. Furthermore, in this course
students will be introduced to various business functions in corporations such as Human
Resource, Operations, Marketing and Finance.
This subject applies holistic approach whereby business organization is placed as an entity that
needs to understand and manage environmental influences, and then choose a form of
business ownership, management system and organization structure suitable with business
environment where they operate.

SUBJECT OBJECTIVES
After taking this subject, students are expected to be able to:
Explain the meaning of business, various forms of business organizations, and elements of
business environment
Explain basic principles of business functions, which includes: general business
management, human resource management, marketing management, financial
management, and operations management.
In Term of cognitive skills, by studying this subject, the students are expected to develop the
following abilities:
Understanding and comprehending concepts and theories underlying business practice

Analysis and to synthesis of different ideas and theories in the business management
practice
Creative and the critical thinking about management business practice

In addition, the students are expected to improve the following skills:

analytical skills

presentation skills
communication skills
writing skills
team work skills
goal setting skills
time management skills
self confidence
problem solving skills

Generic Skills to be Developed

Evaluation of ideas, views, and evidence
Synthesis of ideas, views, and evidence
Strategic thinking
Critical thinking
Assessing business facts and other information
Summarize and interpretation of information
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Low

Intensity Level
Moderate

High

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Application of software
Statistical reasoning
Problem solving skills
Collaborative learning and teamwork
Negotiation and bargaining
Written communication
Oral communication
Case analysis
Application of theory into policy and business decision
making

SUBJECT MATERIALS
Required readings
W.G. Nickels, J.M. McHugh and S.M. McHugh, 2012. Understanding Business, 110th
Edition. McGrawHill. (NMM)
Additional readings
R. W. Griffin and R. J. Ebert, 2006. Business, 8th Edition. Prentice Hall. (RG)
ASSESSMENT
Final grade consists of:
Individual Class Participation
Quiz or other exercises*
Presentation (Individual and Group Assessment)
Individual Essay
Mid-term exam
Final exam

5%
5%
10%
10%
35%
35%
100%

* Form of assessment is subject to each lecturers discretion

CLASSROOM ORGANIZATION

One 150 minutes lecturer per week (total 10 weeks)

Quizzes may be conducted anytime
Individual and Group assignments
Midterm Exam
Final Exam

Teaching Method consists of:

Lecture
Class discussion
Individual or Group Project & Paper
Group Presentation
Case analysis
Tutorial
Laboratory in class experience exercise
Computer lab
Cooperative learning
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yes
yes
yes
yes
yes
no
no
no
yes
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Teaching methods implemented: (1) Lecturing (2) Problem/ topic discussion with the lecturer.
The method consists of the lecturer gives students a topic from and guides them in conducting
a self-learning process beforehand. Students should prepare themselves with materials from
books, articles, newspapers, financial statements, etc., to understand the case.
In class, the students explore the topic and to be active in the discussions about the topic.
Participation (both quality and quantity) is important and contribute as part of the grade. The
lecturer acts as a facilitator who is responsible to guide the discussion.
GROUP ASSIGNMENT
Students are to be divided into groups of two or three. In groups, students are to prepare a
short presentation (maximum duration approximately 1 hour, including discussion). The
presentation will cover:
1. Review of the topics discussed in each session
2. One short case (complete with analysis) related to companies/business in Indonesia.

INDIVIDUAL ASSIGNMENT
Individually, students are expected to write an essay (with length of main body of the essay
between 2500 and 3000 wordsno penalty if exceeding 3000 words). Remember, forewords,
cover sheets and attachments are not counted.
The essay must cover an Indonesian business entity (a company, cooperative, or any form of
business ownership). The business entity must be discussed based on at least any two
aspects/topics covered in the class sessions.
The essay due on the FINAL EXAM SESSION. Penalty below will be enforced for every
essay submitted after FINAL EXAM SESSION. Submit hardcopy to IUC Secretariate and
also send the softcopy through email to your lecturer.
Penalty on late submission and non submission:
Students submitting essay after the aforementioned due date shall receive penalty of 50%
reduction on essay mark. Students not submitting the essay by Final Exam will receive 0 (zero)
mark for the essay assignment.
LECTURER POLICY
Students are expected to be actively participating in the class discussion.
CLASS TIMETABLE
Week
1.

2.

Topic & subtopics

Understanding the Concepts, Systems &
Environment of Business
Concept of Business & Concept of Profit
Environment of Business
The Impacts of Globalization
Understanding the Ethics of Business, Global
Context & Social Responsibility

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References
NMM
Ch. 1-2

Assignment

NMM
Ch. 3-4

Presentation
Group 1
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Week

3.

4.

5.

6.

7.

8.

10

Topic & subtopics

Economic Systems
Internationalization of Business
Ethics in the Workplace
Corporate Social Responsibility
Understanding Article of Association, Business
Cooperation & Ownership
Crafting of Business
The types of Business Ownership in
General & in Indonesia
Special Forms of Ownership
Managing the Business Organization
Goals & Strategies
Management Functions
Organizational Design
Corporate Governance
Managing Human Resources
Human Resource Planning
The Staffing, Human Resource
Development & Motivation
The Compensation System
Industrial Relationship
Managing the Production/Operation Function
Production/Operation Classification
Production/ Operation Process
Production Planning & Controlling
Managing the Marketing Function
Definition of Marketing
Marketing Mix Concept
Market Segmentation
Market Research
Marketing Mix: Product and Pricing
Elements of product
Product life cycle
Managing new product development
Pricing strategy and tactics
Marketing Mix: Promotion and Distribution
Product Distribution
Product Promotion
Financial Issues in Business
Accounting Principles
Financial Report
Money & Capital Market
Short-term & Long-term Financing and
Investment
Securities & Investments
Financial & Risk Management
Small and Medium Business Enterprises,
Entrepreneurship & Good Corporate
Governance:
The role of Small and Medium Business

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References

Assignment

NMM
Ch. 5,
UU No. 40, Th.
2007
UU No.1,
Th. 1995
UU No.25,
Th.1992.
NMM
Ch. 7 & 8

Presentation
Group 2

NMM
Ch. 10 & 11

Presentation
Group 4

NMM
Ch. 9

Presentation
Group 5

NMM
Ch. 13-14

Presentation
Group 6

NMM
Ch. 15,16

Presentation
Group 7

NMM
Ch.17, 18, 19

Presentation
Group 8

NMM
Ch. 6,
UU No. 9,
Th. 1995

Presentation
Group 9

Presentation
Group 3

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Week

Topic & subtopics

Enterprises
Entrepreneurship
Success/ Failure of Small Business
The role of Good Corporate Governance

References

Assignment

ATTENDANCE
Referring to the faculty regulation, the Program requires students to fulfill a minimum
attendance of 80% to be eligible for the final exam. Thus, students should attend a minimum 8
out of 10 lecturing sessions.

EXAMINATION REGULATION
1. Students may use non-programmable calculators only.
2. Students may use the dictionary provided by the program only. Students should notify
their exam supervisor(s) if they need it.
3. Students should not conduct any act of cheating during the examination. Students will
automatically be graded E for the subject if they are caught cheating during the
examination of the respective subject. In addition, students will be graded E for
all other subjects taken during the particular semester, whose examinations have
taken place prior to the cheated examination.
4. Deferred examination is only applicable if it is requested in written by the Program.

ORIGINALITY
Students should maintain originality and respect intellectual property rights. Therefore, students
should avoid conducting any act of plagiarism when doing written assignments (if any), which
may take a form of short individual / group paper and / or summary.
The followings are acts of plagiarism:
Copying paragraphs, sentences, a single sentence, or even a significant part of a
sentence directly without enclosing them in quotation marks and appropriately
footnoted;
Using and / or developing others ideas found in printed materials or film elsewhere
without explicitly referencing them to the respective author or the source of the idea.
Plagiarism is a serious infringement of intellectual property rights. Any assignment that
contains presumed plagiarism will be marked 0 (zero).
Since students are required to write group papers, students should sign a Statement of
Authorship and attach it to their papers before paper submission. The form of Statement of
Authorship is available at the Resource Center of the Program. Lecturer(s) and / or tutor(s) will
refuse to mark any paper that has no signed Statement of Authorship attached.
In addition, students should ask for cover sheet from the Resource Center of the Program for
any assignment submitted.

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