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CARAT MEDIA WEEKLY NEWSLETTER

No. 812

Media Report

Facebook(emoticon)
Facebook(Love)(Haha)(Yay)

(Wow)(Sad)(Angry)

PathBuzzfeed
Facebook

20153Instagram50%
20156LINE4LINE24

iOSAndroid
(emoji)

FacebookReactions

/techcrunch(2015/10/08)The Economic Times(2015/10/12) Instagram(2015/06/24)

92%


Emogi2015

92%
9.2%
1%

SwiftKey16
10
44.8%
(14.33%)(12.5%)SwiftKey

TalkTalk72% 17-25

Emogi 2015

(General Electric)Snapchat

Snapchat

Twitter()
IKEA

/The New York Times(2015/09/28)ADWEEK(2015/03/09)

IKEA100

Cheers

www.

.ws()

Emoticoke.com

9TwitterTwitter
Twitter
#ShareaCokeTwitterVine
Twitter
170,500#ShareaCoke
/ADWEEK(2015/02/19)TECH TIMES(2015/09/17)Coca Cola(2015/09/21)

WWF

(World Wide Fund for Nature)5


11
#EnfangeredEmoji

iOSAndroid

17Twitter
17

0.10

#EndangeredEmoji Twitter
559,00059,000
/ADWEEK(2015/05/12)THEDRUM(2015/07/28)

2014

2,700

Colette
T-shirtiPhone

/ADWEEK(2015/04/27)F&B NEWS(2015/04/29)

(Chevrolet)
62016Cruze

Norm Macdonald
(Emoji Academy)

2016 Cruze

#ChevyGoesEmoji
26%
5%
91
630

40%

/PRNews(2015/07/27)BUSINESS INSIDER(2015/06/24)

(Partnership for Drug-Free


Kids)#WeGotYou

wegotyou.life

"I want to fit


in, but I don't want to smoke,"

/ADWEEK(2015/07/09)PEOPLE(2015/07/17)THE WASHINGTON POST(2015/07/16)

Twitter

1115
Tampico
24

2015

Bristol

/TNW NEWS(2015/06/23)BEVERAGE WORLD(2015/07/11)Contently(2015/07/20)


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