A STUDY ON EMPLOYEE’S KNOWLEDGE, ATTITUDE & PRACTICE RELATED TO “CORPORATE SOCIAL RESPONSIBILITY”

A STUDY OF 60 MANAGEMENT EMPOLYEES OF INDIAN OIL CORPORATION LTD. (UNIT GUJARAT REFINERY- BARODA)

RESEARCH GUIDE: MS.GITA THAKKAR 31st March, 2010 Anand

RESEARCHER PRATIKSHA H SOLANKI

A STUDY ON EMPLOYEE’S KNOWLEDGE, ATTITUDE & PRACTICE RELATED TO “CORPORATE SOCIAL RESPONSIBILITY”
A STUDY OF 60 MANAGEMENT EMPOLYEES OF INDIAN OIL CORPORATION LTD. (UNIT GUJARAT REFINERY- BARODA)

A DISSERTATION SUBMITTED TO SHREE JM PATEL INSTITUTE OF SOCIAL WORK- ANAND SARDAR PATEL UNIVERSITY, VALALBH VIDHYA NAGAR IN PARTIAL FULFILLMENT FOR THE REQUIREMENT OF

(Master of Social Work)

RESEARCH GUIDE: MS.GITA THAKKAR 31st March, 2010

RESEARCHER PRATIKSHA H SOLANKI STUDENT ID NO: - 0802906

PREFACE
Corporate Social Responsibility (CSR) is the integration by enterprises on a voluntary basis of the social and ecological concerns in their business transactions and their relations with the involved parties. CSR is a dimension that should be part of the strategic orientation at the basis of enterprise and should therefore interact with all spheres of company management with the financial aspects with production with marketing with human resource and more generally with corporate strategies and policies. Corporate Social Responsibility (CSR)is now moving towards Responsible Competitiveness, a precept that implies that there is a role for business in influencing policy for business success. The global CSR movement has passed through varied phases in time and in concept with regard to the implementation of CSR. Initially grounded in corporate philanthropy, it moved on to solidarity movements or environmental activism with citizen sector movements taking on business. At the same time governments and courts have laid down more stringent parameters of corporate behavior, compelling business towards legal compliance, damage control for civil society and consumer reactions, and then on to efficiency gains and differentiation for competitive advantage. Over the last ten years there has been a shift from antagonistic activism to positive engagement between companies and their stakeholders. In Europe business organizations and their stakeholders are taking collaborative actions for debating and creating CSR policies and strategies to achieve a competitive advantage at a national stage and to move towards the next wave of responsible competitiveness which is innovation, sustainability and future focus. In the Asia Pacific most of the countries are riding the so-called second wave of CSR, which is efficiency-centre and market focused. They have reached conceptual clarity and are looking at the impediments to CSR implementation. In India, however, we have just started our journey and are struggling with the first wave i.e. of philanthropy and legal compliance which is society and government focused. CSR is the integration by enterprises on a voluntary basis of the social and ecological concerns in their business transactions and their relations with the involved parties. CSR is a dimension that should be part of the strategic orientation at the basis of enterprise and should therefore interact with all spheres of company management with

the financial aspects with production with marketing with human resource and more generally with corporate strategies and policies. There are newer demands for a movement from using CSR as a brand building exercise to socially oriented actions which are influenced by       The shrinking role of government, Demands for greater disclosure, Increased customer interest, Growing investor pressures, Competitive labour market and Supplier’s relations

Corporate brand should reflect the underlying values of business and companies should develop brand equity programme around these values. When we link CSR with corporate governance we need to emphasize that the company will need to manage better enforcement of various contracts and they can do so by relating operating aspects of business to brand building exercises. Expected outcomes of social responsibility are        Improved financial performance, Increases customer loyalty, Higher ability to attract and retain employees, Reduced regulatory oversight and workforce diversity, Product safety and decreased liability, Employee volunteer programmes and Greater use of renewable resources

The purpose of researcher to carry out the study on employees with respect to Corporate Social Responsibility which helps to understand knowledge, attitude and practices of employees towards it and the awareness and suggestion for the betterment of CSR activities carried out by the organization.

Pratiksha Solanki

ACKNOWLEDGEMENT
I am sincerely thankful to Indian Oil Corporation- Baroda to permit me to conduct the dissertation work. I find it obligatory on my part to express my heartfelt gratitude and thankfulness to Mr Gopinath Sing, Manager - HR , was instrumental in framing my data collection schedule and was always there to help me in case of any difficulty and encouragement throughout the project. I find myself grateful to thank Mrs. Nitu Saini I.C Principal of Shree J.M Patel Institute of Social Work -Anand for providing an opportunity to conduct my research work, at “Indian Oil Corporation Ltd. This was indeed a golden opportunity for me to observe CSR working of such esteemed organization and learn all the important aspects. I am also thankful to Ms. Gita Thakkar my research Guide for providing me the opportunity to bring up my talent and inspiring me to select this topic and guided me through out this research in IOCL and without the help of whom this project would have never seen the light of the day Special thanks to Mr. J.G Bhatt Manager Community Development who was very open and enthusiastic while sharing the information with me while doing the project on social front. I am also thankful to my respected parents, who’s support was always remained my strength to finished my research work and studies. Lastly I would like to appreciate and praise the kind support which I received from my friends who made my working very easy. Hence, I take this opportunity to thank all those who have helped in preparing this report.

Pratiksha H Solanki

INDEX

CHAPTER NO.

CONTENT PREFACE ACKNOWLEDGEMENT LIST OF TABLE

PAGE NO.

I II III IV V

INTRODUCTION RESEARCH METHODOLOGY REVIEW OF LITERATURE RESEARCH SETTING DATA ANALYSIS AND

1 27 33 72 92

INTERPRETATION FINDINGS, CONCLUSION AND VI SUGGESTIONS BIBLIOGRAPHY ANNEXURE/ INTERVIEW SCHEDULE 124

LIST OF TABLE
Table No. Title Page No.

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Showing Age of the respondents (in Years). Showing gender of the respondents. Showing respondents Managerial level. Showing respondents opinion for organization’s responsibility towards stakeholders. Showing whether respondents find link between social responsible behavior of a company and gaining competitive advantage. Showing respondents opinion for necessity of CSR for the business. Showing the reasons for which CSR is necessary according to respondents. Showing respondents opinion for organizational objective of CSR Showing respondents perception regarding social work as the need of the today’s business and very important. Showing respondents perception about “CSR helps the company to keep critics away”. Showing respondents perception about “many business benefits of CSR” Showing rank given by the respondents for the statement regarding business, organization and society Showing the rank given by the respondents for the following statement. Showing respondents opinion for importance and dignity of employees Showing the respondents opinion for accountability of management towards owners only, towards business stakeholders and towards business stakeholder and society Title Showing the respondents opinion for employees and problems Showing respondents opinion for government and business role for social welfare Showing the respondents consideration for the ideas of the subordinates Showing respondents opinion for working in the field of environment preservation Showing any specific policy formed by your organization with regard to Social Responsibility Showing preference area of respondents for CSR activities

92 93 94 95 96 97 98 99 100 101 102 103 104 105

15 Table No. 16 17 18 19 20 21

106 Page No. 107 108 109 110 111 112

22 23 24 25 26 27 28 29 30

Showing CSR activities area of working in the Organization Showing respondents opinion whether CSR affect company image Showing respondents opinion whether goodness of company consider all including ethical values Showing respondents knowledge regarding person looking CSR affairs in organization. Showing modes through which respondents came to know about CSR activity of the organization Showing Company is doing business in an ethical manner Showing the role of HR department in any programme directed towards the issues of CSR Showing respondents opinion whether the welfare programme running to address the issues of Social needs Showing respondent’s opinion that HR department have significant role in the addressing CSR issue

113 114 115 116 117 118 119 120 121

31 Table No. 32

Showing respondents consent for relation between CSR productivity and Quality of work life of a worker Title Showing respondents’ suggestions for developing a sustainable CSR programme

122 Page No. 123

Showing respondents’ suggestions for developing a sustainable CSR 33 programme 124

LIST OF GRAPHS
Table No. Title Page No.

BIBLIOGRAPHY

Books: Dr. Jayraj Jadeja (March, 1992). Approaches to Social Responsibility in Industrial Houses of Gujarat.   Francis Cherunilum (1992), Business Environment. Himalaya Publishing House. CSR Journal -128/vol -23

Resources Websites: 
 

CSR Europe: www.csreurope.org Global Environmental Management Initiative (GEMI): www.gemi.org Prince of Wales International Business Leaders Forum (IBLF): www.iblf.org Standards of Corporate Responsibility: www.svn.org

The

Center

for

Corporate

Citizenship

at

Boston

College:

www.bc.edu/centers/ccc/index.html

U.S. Chamber of Commerce Center for Corporate Citizenship: www.uschamber.com/ccc/default World Business Council for Sustainable Development: www.wbcsd.org World Economic Forum: www.weforum.org

 

     

HR Library: www.hrlibrary.com HR world: www.hrworld.com www.indiaenvironmentportal.org.in/node/8647 www.innovations-report.de/html/berichte/wirtschaft_finanzen/bericht www.rug.nl/staff/l.dam/index www.independent.co.uk/news/business/news/us-firms-fall-behind-europe-inethical-standards-says-eiris-402345.html www. nipccd.nic.in/research%20bulletin/oct-dec-2006.doc

ANNEXTURE A STUDY ON EMPLOYEES KNOWLEDGE, ATTIDUDE & PRACTICE OF CORPORATE SOCIAL RESPONSIBILITY PERSONAL DATA 1. Name (optional) 2. Name of organization 3. Age a. 20-25 years b. 26-35 years c. 36-45 years d. 46 and above 4. Sex 5. Educational qualification

6. Level of management a. top b. middle c. Lower 7. Which are the stakeholders for which organization is responsible? a. finance b. marketing c. technical d. personnel e. public relation f. purchase INTRODUCTION ABOUT CORPORATE SOCIAL RESPONSIBILITY 8. Do you see any link between socially responsible behavior of a company and gaining competitive advantage? Yes No 9. Do you think your organization has a responsibility towards any one of the stakeholders named? • • • • • • Employees Management Government Customers Community Environment

10. Do you feel that CSR is necessary for for the business? a. Extremely necessary b. Necessary c. Not Necessary 11. If answer to Q.10 is a, b then state the reasons a. For healthy Business

b. It is in the interest of country c. It is in the interest of mankind 12. According to you the objective of social work by company are a. To fulfill business financial criteria b. To develop good public relation and company image c. To sever the Community/society 13. Social work by company is the need of the todays business and very important - Strongly agree - Agree -Agree Somewhat - Disagree - Cant say

14. CSR helps the company to keep critic away - Strongly agree - Agree -Agree Somewhat - Disagree - Cant say

15. There are many business benefits of social work done by company - Strongly agree - Agree -Agree Somewhat - Disagree - Cant say

Please rank 1, 2, and 3 in the order of preference: 16. A. In business what is good for us is good for our country B. What is good for our organization is good for our country C. What is good for society is essentially good for our company 17. A. Organizations major concern has to be money and wealth maximization B. People are the means of organizational productivity as they brings money in organization C. People are more important than money Thus organizational goals must be people oriented. 18. A. Employees are just a means of production which are hired and fired.

B. Employees rights should be taken care to avoid IR issues C. Employee dignity must be satisfied 19. A. Accountability of management is to the owners only. B. Accountability of management is to owners, costumers, employees, suppliers and the other contributors only C. Accountability of managers is equality to the owners , contributors and the society 20. A. Employee must leave personal problems at home. Organization is only concern with corporate problems B. Employees have motives beyond their economic needs. For organizational efficiency there needs must be recognized C. Organization hires the whole man, thus his social needs are also being considered.

21. A. That Gov. is best which governs the least B. Govt. is a only responsible for social welfare C. Business and Govt. must cooperate to solve the society problem 22. A. Subordinates are incapable of contributing to new ideas towards profits maximization involving them is nothing but simply wasting the value able time of the organization. B. Subordinates opinion should be considered because it may lead to some profitable ideas . C. Good ideas normally flow from subordinates .They must be involve in decision making. 23

A. The natural environment takes care of the ecological problem. Hence we need not bother about it B. We should control and manipulate the environment to suit the corporate objectives. C. We must preserve the environment in order to lead better quality of life. 24 Is there any specific policy formed by your organization with regard to social responsibility? a. Yes b. No c. Don’t know d. No response 25 Which area do you prefer for Social work intervention the most? A. Environmental protection B. Urban renewal C. Rural development D. Better transport, communication& distribution system E. Educational aids F. Community Health G. Dynamic infrastructural facilities H. Efficient use of energy & natural resources I. Vocational training for elf employment J. HIV \ AIDS 26 27 28 Does CSR affect company image -No CSR activities are looked by whom in your organization? a. General Manager - Yes - No -Yes Goodness of company considers all factors including ethical values

b. Corporate Planning Manager c. Public Relation Manager d. Administration Manager e. Personnel Manager a. Separate Social responsibility division 29 Ways of knowing about CSR activity of your company a. Television Promotions b. News paper c. Annual Report d. Word of Mouth e. Internet 30 Whether your company is doing business in ethical manner a. Always b. Frequently c. Sometimes d. Never

THE ROLE OF HR DEPARTMENT 29 If any programme is launched by the company, directed towards the issue of CSR, what would be the role of HR department? a. Ethical investment training of personnel b. Ethics and corporate governance c. Facilitating the Programme with Organizational resources d. Any other (specify) 30 Does your company have any welfare programme running to address the issues of CSR? a. Yes b. No S.No. Statement Strongly Agree Agree disagree Can’t

agree 31 The HR department has a significant role in addressing of the issues of 32 CSR. There is a relation between CSR productivity and quality of life of a worker 33

somewhat

say

What are your suggestions for developing a sustainable CSR programme? a. Building awareness on CSR among employees b. Building awareness on CSR among community c. Organize seminars, meeting, visits etc d. Project development and building of databases

CHAPTER-I INTRODUCTION

CHAPTER-II RESEARCH METHODOLOGY

CHAPTER-III REVIEW OF LITERATURE

CHAPTER-IV RESEARCH SETTING

CHAPTER-V DATA ANALYSIS AND INTERPRETATION

CHAPTER-VI FINDING CONCLUSION & SUGGESTION

ANNEXTURE

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