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MEDIA CRISTAL

Registration: www.cristal-events.com/register/menacristal
1 entry = Global & MENA participation

GLOBAL CRISTAL & MENA CRISTAL FESTIVAL


Judging: 8/9 December 2015
Awards Ceremony Global Cristal: 10 December 2015 Courchevel (France)
Awards Ceremony Mena Cristal: 17 February 2015 Dubai (UAE)

DEADLINE: 30 OCTOBER 2015

CATEGORIES
A. PRODUCT & SERVICE
1. Consumer goods (food, drink, rice, cosmetics, vitamins)
2. Automotive / Motorbike
3. Banking / Credit institution / Insurance
4. Service (other than financial)
5. Great cause / NGO
6. Public interest
7. Telecommunication
8. Media
9. Transport / Tourism
10. Sport / Leisure / Entertainment
11. Home (Furnishing, decoration, cleaning, equipment)
12. Beauty / Hygiene / Health product
13. Luxury
14. Clothing / Accessories / Textile
15. Retail / e-Commerce
16. Restaurants / Fast foods
17. Corporate (social and health care campaign, financial campaign, HR campaign)

B. TARGET
1. Youth (up to 18)
2. Men
3. Women

C. USE OF MEDIA
1. Best use of Print
2. Best use of Outdoor
3. Best use of Ambient
4. Best use of Audio (podcast, radio)
5. Best use of Screens (tv, outdoor screens, cinema)
6. Best use of Brand Content
7. Best use of Events
8. Best use of Digital
9. Best use of Social Media
10. Best use of Mobile

11. Best use of Cultural Campaign


12. Best use of Addressed and Unaddressed Mailing

D. INTEGRATED CAMPAIGN
Minimum of 3 different media

E. SPECIAL CATEGORY
1. Launch campaign
2. Environment & sustainable development

An entry or campaign may be submitted in more than one category and up to 4 categories.
Self-promotion campaigns cannot enter the competition.
The category NGO / Great cause / Charity cannot compete for the Media Grand Cristal.
The Festival reserves the right to modify a category designation if needed, at any time.

ELIGIBILITY/JUDGING
1. Eligibility
The competition is open to all media, advertising & communication agencies of the MENA region.
All submitted entries implemented to the public between the 1st of November 2014 and the 30th of
November 2015 are eligible to compete in the Media Cristal.

Only one party should submit an entry. Thus, the advertising agency and media agency have to
agree in advance. If the same entry is submitted twice, only the first entry will be accepted.
All entries must have been made for a real client. The client must have paid for all or the majority
of the entered submission (except for charity/NGO).
The organization may contact the advertiser related to any submission at the demand of the jury
at any time during the judging process in order to request further information about the
campaign.

NOT TO BE MISSED: one entry for the MENA Cristal Awards is automatically enter in the Global Cristal
Festival

Awards,

free

of

charge,

if

eligible

(1st

November

2014/30th

November

2015-

www.cristalfestival.com).

2. Judging Criteria

Strategy and relevance of the idea (35%)

Execution (30%)

Results & effectiveness (35%)

Jury members cannot express or vote for their own campaigns (agency and/or advertiser).

3. Awards
Several Cristals will be awarded:
The Media Grand Cristal
A Cristal per category (equivalent of gold)
A Sapphire (equivalent of silver)
An Emerald (equivalent of bronze)
The Media Grand Cristal will be eligible for the Festival Grand Cristal.
The Media winning Cristals will compete for the Advertisers Grand Cristal. This Grand Cristal
will be awarded by a jury composed of international advertisers only.

ENTRY REQUIREMENTS
All entries need to be completed and uploaded on: www.cristal-events.com/register/menacristal
For each registration, please provide all the elements below:
MANDATORY
1. Please upload a descriptive document of 300 words, in .doc format in English including:

Context (clients brief, target) and purpose

Strategy, creation and means implemented

Efficiency (qualitative and quantitative). Please mention your sources.

The presentation should be anonymous. No logo or company name should appear.

2. Please upload a case film lasting a maximum of 2 minutes as .mp4 file


The presentation should explain the strategy implemented for your campaign and should include key
visual elements: videos, frozen images or any other relevant information.
Entries should be submitted in English or in a version with English subtitles (mandatory).
No logo of the agency should appear in the video.

3. Additional material: You may provide us with additional material that you consider useful for
the understanding of your case (packaging, images etc).
Please send it by mail at the following address and stick the corresponding registration form on
it.

CRISTAL EVENTS
9bis rue Delerue
92120 Montrouge France

Optional (but strongly advised):


4.

A shorter presentation of 40 seconds maximum

Winning entries will only be broadcasted in short format. If a short version is not submitted at the
same time as the official registration, the original version will be used but cut after the first 40
seconds.

VALIDATION & PAYMENT


Administration fees
190 USD excluding VAT (to be paid once by company by competition)
Registration fees:
500 USD ex. VAT for each entry

Means of payment
Please pay by credit card (CB/Visa/MasterCard/AMEX) online:
www.cristal-events.com/register/menacristal
You can also pay by bank transfer:
Account name: Cristal Events 22, rue Durand Benech 92260 Fontenay aux Roses - France
Bank: BNP Paribas 15, rue Gabriel Pri 92320 Chtillon - France
IBAN: FR76 3000 4000 4900 0100 7976 371
BIC: BNPAFRPPXXX
- Entries cannot be cancelled or removed from the Festival in any way after October 30th.
- Each campaign should be entered as one entry.
- Only full paid entries will be accepted.The bank fees are at the registrants charge
- All registrations validated to the final stage (payment validation) will be considered as confirmed
and an invoice will be issued.
- Once the order validated, each modification (credits, category...) will generate additional costs.
- Trophies to be delivered (UPS, DHL...) will be at the agencys charge.

REGISTRATION TERMS
Entries will be accepted if the following is completed:
- validation of the entry form
- validation of the requested elements
- reception of the administration and entry fees
- for bank transfers, please provide a proof of payment

CONTACTS
Juries & Awards Ceremonies
Julien MORALES
T +33 1 49 12 07 24
julien@cristal-events.com

MENA Awards Coordinator


Pnlope BOEUF
T +33 1 49 12 07 17
penelope@cristal-events.com

Festival Office
2C Associs
9bis rue Delerue
92120 Montrouge
France