Digital Marketing &

Social Media Portfolio

Susana Cabrera

Table of content

About Susana Cabrera in Social Media: Susie Line.

360 Social Media Presence

My Personal Branding on Social Media

Clients Digital Strategist

Social Media Strategy

Writing about Social Media

Social Media Page Customization

Clients Facebook Cover Design

Personal Facebook Cover Design

Social Media Summit & Conferences

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About Susana Cabrera

Active social influencer,
contributor,
and early adopter of Social Media.
!

Online Marketer/Social
Media
Specialist/Brand
Specialist
Key Speaker

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Expertise with:
Social Media Marketing.
Social Media Strategy.
Search Engine Marketing
Content Management
Marketing Communication
Digital Marketing & Branding
Community Management
Search Engine Optimization
Adwords Marketing
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7 Years of Social Media Experience

(Freelancing): May 2014-Present

Created

and maintained social networks for different personal brands, & companies

! Created

in-depth social media strategies for small and large businesses

! Created

and executed corporate blogs and blog campaigns

! Animated

social media summits & conferences to teach and involve delegates on the benefits of engaging
in Social media.

Desire Resorts & Temptation Resorts

! RESULT:

generated +86% of Likes (+14,000 and +18, 210 fans respectively)

February 2009 - August 2014

! Managed

digital content via web content management systems like Wordpress

! Maintained
!
!

social media pages by creating contents to engage more Customers;

Animated online feedback forum with current and prospective clients;

Created & implemented campaigns not only on Facebook, Twitter, Instagram, Pinterest, Google +, Youtube
and Tumblr.

! Monitored

the blogosphere & delivered analysis and insight reports back to the marketing department

+86% of leads on the Resorts web pages.

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Different Companies Digital Strategies

Corporate social media positioning and strategy including tactics, marketing campaigns and
promotion.

Strategy development of Social Media campaign based on their needs and business goals.

Local, national and international social media positioning as well as strategy including tactics,
marketing campaigns and monitoring, plus Content management on Facebook, Twitter, Pinterest
and Instagram.

Strategy development of Social media campaigns that show the progress of real people enjoying th
benefits of the different brands and products for a certain period of time.

Brands I have worked with:

1.
Desire Resorts: desireresorts.com
2. Temptation Resort: temptationresort.com
3. Zingara Swimwear: zingaraswimwear.com
4.
Royal Sands Weddings
5.
Energy Gym
6.
Spa Amanecer
7.
Estacin Sta Fe Restaurant
8.
Marakame Restaurant
9.
Malecon Shopping Mall
10.
Isla Shopping Mall Cancun
11.
Ginas Batik
12.
Moonies Nails
13.
Adriana Alvarez Psychologist
14.
Comicx Restaurant
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Fan Pages Managed

Marketing Content, SEO and SM Strategies

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Blogs

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Social Media Summit & Conference

Conference Highlights

!
! How to craft content for social media sites that attract and engage consumers around the brand.

! How to build a strategic plan for content marketing over social media sites.

! How to integrate marketing, advertising and public relations in a social media campaign.

! How to tell effective stories and create content for social media that drives engagement transforming the organisation into a
content machine.

! Nurturing, then incorporating user-generated content integrating social content.

! Measuring engagement.

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Thank you for watching

!
!

Susie

!
Line
!
!

!
@Susie_Line
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