P

BUSINESS DECISION MAKING

REPORT WRITING
Organization Name: Nandos
Submitted to:
Kashfiya Afrin
School of Business
BAC

Submitted by:
Amjad Hossain (2013221007)
Imran Ahmed (2013121028)
Malik Salman Nawaz (2013121002)
Orbind Bhakta (2013121024)
Rejwan Sharif (2013221006)

Date: 13.12.2013
Ms. Kashfiya Afrin
School of Business
House# 28/B, Road# 5,
Dhanmondi, Dhaka- 1205
BAC
Honourable Maam,
Subject: Submission of the report
With great pleasure, we are submitting this formal report, we were assigned
to complete on learning outcome 2 & 3 based on the data we have gathered
from our field visit at Nandos, KFC, CFC, Chicken King, BNB and Dhaba.
We have tried to maintain all the requirements and guidelines that you have
provided us to complete this report and to the best of our knowledge. We
believe that, we have been able to achieve the best possible outcome. In this
report, we have tried to align the theories and statistics we have learned in
the class with practical activities aligning with Nandos, KFC, CFC, Chicken
King, BNB and Dhaba.
We are therefore submitting the report hoping that you will be kind enough
to excuse us from any unintentional flaws that you might find in this report.

Sincerely yours,
Amjad Hossain
Imran Ahmed
Malik Salman Nawaz
Orbind Bhakta
Rejwan Sharif

Acknowledgement
Firstly we would like to express our gratitude to our almighty ALLAH, all the
people that were involved both directly and indirectly in the preparation of
this report. We apologize to the people whose names that we have not
mentioned, and their contribution is highly appreciated by us.
Secondly, we would like to thank my academic supervisor and Faculty of
Business School Ms.Kashfiya Afrin for guiding us and for giving us the
opportunity to initiate this report. More specifically, we would like to thank
her for imparting her time and wisdom.
We want to thank all the friends, team members and class-mates for their
endless support that they gave us during doing this report. We would also
like to thank Mr. Shoag (Shift Manager of Nandos), Mr. Anwar Parvez
(Manager of Chicken King), Mr. Jony (Shift Manager of KFC),

Mr. Jone

(Shift Manager at BNB), Mr. Shafiqul Islam (Branch Manager of CFC) and Mr.
Harunor Rashid (Manager of Chicken King) for providing us with so much
information that we needed, without whom it would not have been possible
for me to gather this bunch of information for making this report. Last but
not the least I would like thank the customers who helped us by filling up the
questionnaires to complete report. Lastly I would like to include all the team
members for always pushing each other to the limits for doing this report
timely and for staying by each others side at the toughest moments while
making this report.

Table of Contents
Chapter 1:
Introduction5
1.1
Authorization6
1.2 Purpose of the
report.6
1.3 Scope of
Report.6
1.4 Methodology of the
Study.6
1.5 Limitation of Study
..7
Chapter 2:
Overview.8
2.1 Festivals in
Bangladesh.9
2.2 Industry
Overview.9
2.3 Organization
Overview.9
2.4 Major
Competitors9
2.5 Data
Collection10
Chapter 3: Data
Analysis17
3.1 Statistical Work: Customers
3.1.1 Question
1...18
4

3.1.2 Question
2.......18
3.1.3 Question
3...18
3.1.4 Question
4...18
3.1.5 Question
5...18
3.1.6 Question 6...
18
3.1.7 Question
6...19
3.1.8 Question
7...20
3.1.9 Question
8...21
3.1.10 Question
9.21
3.1.11 Question 10 &
12..21
3.1.12 Question
11...21
3.2 Statistical work: Employees
3.2.1 Question
122
3.2.2 Question
224
3.2.3 Question
326
3.2.4 Question
428
3.2.5 Question 5..
..28

3.3 Graphical Work

3.3.1 Figure: 1. Graphical Illustration of how many People does go to
Nandos...29
3.3.2 Figure: 2. Graphical illustration of how many people go to Nandos
during Festivals.29
5

3.3.3 Figure: 3. Illustration of how much money people spend in

Nandos...30
3.3.4 Figure: 4. Illustration of preferred restaurants by customers during
festivals...30
3.3.5 Figure: 5. Illustration of preferred cuisine by customers during festivals
.31
3.3.6 Figure: 6. Illustration of preferred dining area by customers.
...31
3.3.7 Figure: 7 Illustration of Different service demanded by Customers
during festivals....32
3.3.8 Figure: 8 Illustrates the % increase in Customers during
festivals....32
3.3.9 Figure: 9 Illustrates the % increase in Sales during
festivals.33
3.3.10 Figure: 10 Illustrates the kind of alteration Restaurants
prefer....33
Chapter 4: Findings & Recommendations.
.34
4.1 Findings.
35
4.2 Recommendation..
.37
Chapter 5: Conclusion.
.38
Conclusion...
39

CHAPTER-1
INTRODUCTION

1.1
Authorization:
This entire report is completed by the group DEXTERS. The members who helped
in completing this report are Orbind Bhakta, Rejwan Sharif, Malik Salman, Amjad
Hossain and Imran Ahmed. This entire report is genuinely prepared by all the
members in the group and nothing in this report is copied.

1.2
Purpose of the report:
The purpose of this report is to examine the results of a survey in which people are
asked whether they celebrate festivals in Bangladesh by going to restaurants. For
this report, employees of different restaurants are asked about the impact of
festivals, which are celebrated in Bangladesh, on their Restaurants and also the
impact on Nandos. This report is necessary for academic purpose.

1.3
Scope of the Report:
We have conducted a survey in the restaurants which are located in Dhanmondi
area. We were not able to conduct the survey outside Dhanmondi because of the
political unrest in the country. The results would have been more prominent if the
survey could have been conducted outside Dhanmondi. The survey could have been
better if we were able to conduct it during a festival, but we did not have that much
time to do it.

1.4
Methodology of the Study:
Research Type: The data that was collected from field work consists of both
Qualitative and Quantitative data. Both the Quantitative and Qualitative data
is analyzed in this report.

Hypothesis:
Null: (H = 0) At the end of the report, we will find that the festivals that
are celebrated in Bangladesh, have no impact on the Restaurant
Industry.
Alternative: (H 0) At the end of the report, we will find that there is a
significant amount of impact on Restaurant Industry due to the
festivals celebrated in Bangladesh.

Source of Data: As requested, this survey report was gathered by means of

questionnaires, observation and also focus groups. These are the Primary
source of data.
The Secondary source of data that was required was taken from websites of
Nandos to know the offers they are giving to customers during which
festivals.

1.5
Limitation of the Study:
Recently there is lots of political unrest in Bangladesh, for which there are
continuous strikes being held in the city. Due to these strikes we were not able to do
the survey that we expected. We would have done the survey in areas like Gulshan
& Banani, but we couldnt. We lack experience and efficiency in conducting a
survey, for which we were not able to conduct a proper survey.

CHAPTER-2
OVERVIEW
10

2.1
Festivals in Bangladesh:
It is a common practice between every nation and race to celebrate their own
culture or religious festivals and everyone wants to make these days special by
celebrating it on their best possible ways. Some go for a drive, some goes for
dinner, and some goes to a tour in other cities or countries, but everybody is
involved in celebrating their festivals. So these festivals bring a lot of impact in the
food industry. The most celebrated festivals celebrated in Bangladesh are: Eid,
Durga Puja, Pohela Boishak, New Year, Independence Day, Diwali, 21 st February,
Ramadan etc.

2.2
Industry Overview:
The capital of Bangladesh, Dhaka, has lots of great restaurants that will satisfy the
people with most sophisticated taste. There is always something new to try in the
city and here people will find the restaurants that will satisfy the dining experiences
of customers by offering Buffet, Japanese, Chinese, Thai, Italian, French, Mexican
restaurants etc. During festivals, people often goes for these restaurants to
celebrate, have a good time and enjoy the day.

11

2.3
Answers
Yes often
Sometimes
Most often
Rarely
No

Tally
IIIIIIIIIII
IIIIIIII
IIII
II

Frequency
11
8
4
2
0

Organization Overview:
Nandos:
Nandos is a casual dining restaurant oriented from Portuguese which was started at
1987. Founded by
Fernando Duarte and Robert Brozin in Rosettenville, Johannesburg, Nandos is one
of the most successful restaurants throughout the world with 1,000 outlets in thirty
countries on five continents.In 2007, Nandos started its business in Bangladesh by
setting up a restaurant in Dhaka, Dhanmondi. Now Nandos has two more outlets in
Dhaka Gulshan and Banani as well as an outlet in Chittagong.

2.4
Major Competitors:
In Dhanmondi, other than Nandos, there are other international and domestic
restaurant outlets that serve some of the best foods. Like Best Fried Chicken,
California Fried Chicken, Kentucky Fried Chicken, Dhaba, Burger & Boosts, Pizza Hut,
Chicken King Etc. These are some of the best restaurants located in Dhanmondi,
and they intend to the best possible rivals for Nandos. During festivals, they have a
huge competition between them to attract most customers.

2.5
DATA Collection:

1) Do you go to restaurants?

2) How frequently do you go to restaurants?

Answers
More than once in a week
Once in a week
Once in 15 days
Once in a month
Cant say

Tally
III
IIIIIIIII
IIIII
IIIIIII
I

Frequency
3
9
5
7
1

12

3) Do you go to Nandos?
Answers
Yes, always
Often
Sometimes
Rarely
No, I do not

Tally

Frequency
0
5
13
4
3

IIIII
IIIIIIIIIIIII
IIII
III

4) Do you like to celebrate your festivals going to any restaurants?

Answers
Yes
Sometimes
No

Tally
IIIIIIIIII
IIIIIIIIIIIII
II

Frequency
10
13
2

5) Do you go to Nandos in any of those festivasl?

Yes
Sometimes
No

Tally
IIII
IIIIIIIIIIIII
IIIIIIII

Frequency
4
13
8

6) If you go to Nandos, how much would you spend?

Tally
TK 0 to TK 1000
TK 1000 to TK 2000
TK 2000 to TK 5000
TK5000 to
Tk8000(assumed)

III
IIIIIIIIIIIIII
IIIIII
II

Frequency
(f)
3
14
6
2

13

7) When you go, with whom you prefer to go with?

Tally
Alone
Family
Friends
Spouse
Kids
Anyone else
Cannot say

IIIIIIIIIIII
IIIIIIIIIIIIII
II
I

Frequency
0
12
14
2
0
0
1

8) Where do you prefer to eat during festivals?

Nandos
BFC
CFC
KFC
Dhaba
Chicken King
Others

Tally
IIIII
IIIIIIII
IIIIII
IIIIIIIIIIII
IIII

Frequency
5
8
6
12
4
0
0

9) What sort of cuisine do you prefer?

Bengali
Chinese & Thai
Indian
Italian
Depends
Other

Tally
IIIIIIIII
IIIIIIIII
IIIIII
III
IIII
I

Frequency
9
9
6
3
4
1
14

Cannot say

10)

Which area would you prefer to go for dinner?

Gulshan/ Banani
Dhanmondi
Baily Road
Uttara
Others

Tally
IIIIIII
IIIIIIIIIIIIIIIII
II
II
II

Frequency
7
17
2
2
2

11) During festival what type of services you expect from a Restaurants?
Discount
Special items
Service Quality
Raffle Draw
Entertainment

Tally
IIIIIIIII
IIIIIIII
IIIII
III
IIIII

Frequency
9
8
5
3
5

12) What do you think, which is the most fascinated area to have dinner?
Gulshan
Banani
Old Town
Dhanmondi
Uttara
Baily Road

Tally
IIIIIII
IIIII
II
IIIIIIIIIIIIIIII
I
I

Frequency
7
5
2
16
1
1

15

Employees
1) What is the percentage increase in customers during festivals?
Tally
About 10%
10% to 20%
20% to 40%
40% to 50%
Above 50%

IIIIII
II
IIII

Frequenc
y
0
0
6
2
4

Cumulative Frequency
0
0
6
8
12

2) What is the percentage increases in sales during festivals?

Tally
0 to 10%
10% to 20%
20% to 40%
40% to 50%
Above 50%

II
II
IIII
IIII

Frequency
0
2
2
4
4

Cumulative Frequency
0
2
4
8
12

3) What is the percentage increase in expenditure during festivals?

About 10%
10% to 20%
20% to 40%
40% to 50%
50% above

Tally
IIIIII
IIII
II

Frequency
6
4
0
0
2

Cumulative Frequency
6
10
10
10
12

4) What sort of alteration do you bring specially for festivals?

16

Part time employees

Decorations
Extra Entertainment
Special Offers
Others

Tally
IIIIII
IIIIIIIIII
II
IIIIII

Frequency
6
10
2
6
0

5) What do you think will be the next best strategy for Nandos during festivals?
Tally
Affordable prices
To give best quality
Introduce something
new
Home Delivery Service

IIII
IIIIII

Frequency
0
4
6

II

17

CHAPTER-3
DATA
ANALYSIS

3.1
Statistical Work: Customers

3.1.1 For Question 1

The Mode for people going to Restaurant is Yes Often. ab

3.1.2 For Question 2

18

The mode for how often people goes to Restaurant is Once in a Week

3.1.3 For Question 3

The Mode for people going to Nandos is Sometimes

3.1.4 For Question 4

The Mode for people celebrating festivals in restaurants is Sometimes

3.1.5 For Question 5

The Mode for people going to Nandos during festivals is Sometimes

3.1.6 For Question 6

The Mode for amount of Money they spent in Nandos in Tk 1000 to
Tk2000

3.1.7 For Question 6

TK 0 to TK 1000
TK 1000 to TK 2000
TK 2000 to TK 5000

Mid
Value (x)

Tally

Frequency
(f)

TK 500
TK1500
TK2500

III
IIIIIIIIIIIIII
IIIIII

3
14
6

Cumulativ
e
Frequenc
y
3
17
23
19

TK5000 to
Tk8000(assumed)

TK6500

II

25

Weighted Mean:

(f) x (x)
1500
6000
15000
13000
fX= 35500

Therefore, Mean =

fx
f

35500
25
TK1420

Median:
Median = (

25
2 )th value

= 12.5th Value
Therefore Median is TK 1000 to TK 2000

Mean Deviation:
Mid Value (X)
500
1500
2500

Mean of Mid Value

(Y)
2750
2750
2750

IX-YI
2250
1250
250

20

6500

2750

3750
IX-YI = 7500

Therefore, Mean Deviation =

IX YI
n

7500
4

= TK1875

Variance:
2

Variance=

f ( XY )
f

( 3 x 22502 ) + ( 14 x 1250 2) + ( 6 x 2502 ) +(2 x 37502)

25

= TK2622500
Standard Deviation:
SD =

Variance

2622500

TK1619

3.1.8 For Question 7

The MODE of people who prefers to go with is FRIENDS.

3.1.9 For Question 8

21

The MODE of preferred restaurant by customers is KFC.

3.1.10 For Question 9

The MODE of preferred cuisine by customers during festivals is Bengali
& Chinese/Thai cuisine.

3.1.11 For Question 10 and 12

The MODE of preferred area for a dinner is DHANMONDI.

3.1.12 For Question 11

The MODE of preferred service during festivals by customers is
DISCOUNT.

22

3.2
Statistical Work: Employees

3.2.1 For Question 1

0 to 10%
10% to 20%
20% to 40%
40% to 50%
50% to 100%
(assumed)

Mid
Value(x
)
5%
15%
30%
45%
75%

Mean
(y)
34%
34%
34%
34%
34%

Frequenc
y
(f)
0
0
6
2
4

Cumulativ
e
Frequency
0
0
6
8
12

IX - YI
31%
19%
4%
11%
41%

Weighted Mean:
Mean

fx
f

( 30X6 ) + ( 45X2) +(75X4 )

12

=47.5%

=48% (approximately)

Mode of the data is 20% to 40% increase in customers.

Median:

23

Median

=(

12
2

)th value

= 6th Value

Therefore Median=

30+ 45
2

= 37.5%
= 38% (approximately)

Mean Deviation:

IX YI
n

MD =

31+19+ 4+11+41
5

= 21.2%
= 21% (approximately)
Variance:
Variance

f ( XY )2
f

( 0 x 312 ) + ( 0 x19 2) + ( 6x 4 2 ) + ( 2 x 112 ) +(4 x 412 )

12

= 588.5%

24

Standard Deviation:
SD= Variance
= 588.5

= 24.2%
= 24% (approximately)

3.2.2 For Question 2

Mid
Value(x
)
5%
15%
30%
45%
60%

0 to 10%
10% to 20%
20% to 40%
40% to 50%
50% to 70%
(assumed)

Mean
(y)
31%
31%
31%
31%
31%

Frequenc
y
(f)
0
2
2
4
4

Cumulativ
e
Frequency
0
2
4
8
12

IX - YI
26%
16%
1%
14%
29%

Weighted Mean:
Mean =

fx
f

( 5X0 ) + ( 15X2 )+ (30X2 ) + ( 45 X4 )+(60 X4)

12

=42.5%
=43% (approximately)

25

Median:
Median

12

= ( 2 )th value

= 6th Value
Therefore Median= 20% to 40%

Mode of the data is 40% to 50% and Above 50% increase in

Sales.

Mean Deviation:

MD

IX YI
n

26 +16+1+14+29
5

= 17.2%
= 17% (approximately)

Variance:
Variance

f ( XY )2
f

( 0 x 262 ) + ( 2 x16 2 ) + ( 2x 12 ) + ( 4 x 14 2 ) +(4 x 292 )

12

= 388.5%
26

Standard Deviation:

SD= Variance
= 388.5
= 19.7%
= 20% (approximately)

3.2.3 For Question 3

0 to 10%
10% to 20%
20% to 40%
40% to 50%
50% to 60%
(assumed)

Mid
Value(x
)
5%
15%
30%
45%
55%

Mean
(y)
30%
30%
30%
30%
30%

Frequenc
y
(f)
6
4
0
0
2

Cumulativ
e
Frequency
6
10
10
10
12

IX - YI
25%
15%
0%
15%
25%

Weighted Mean:
Mean

fx
f

( 5X6 ) + ( 15X4 ) +(55X2)

12

=16.6%
=17% (approximately)

27

Median:
Median

=(

12
2

)th value

= 6th Value

Therefore Median=

15 +5
2

= 10%
Mode of the data is 0 to 10% increase in Expenditure.
Mean Deviation:

IX YI
n

MD =

25+ 15+ 0+15+25

5

= 16%
Variance:
Variance =

f ( XY )2
f

( 6 x 252 ) + ( 4 x152 ) + ( 0x 02 ) + ( 0x 152 ) +(2 x 25 2)

12

= 491.6%

28

Standard Deviation:

SD= Variance
= 491.6

= 22.17%
= 22% (approximately)
For Question 4
The MODE for alteration that a restaurant brings during a festival is Decorations

For Question 5
The MODE for best upcoming strategy for any Restaurant is Introduce Something
New.

29

3.3
Graphical Work:

3.3.1 Figure: 1. Graphical Illustration of how many People does go to

Nandos:

3.3.2 Figure: 2. Graphical illustration of how many people go to

Nandos during Festivals.

3.3.3 Figure: 3. Illustration of how much money people spend in

Nandos

3.3.4 Figure: 4. Illustration of preferred restaurants by customers

during festivals.

3.3.5 Figure: 5. Illustration of preferred cuisine by customers during

festivals.

30

3.3.6 Figure: 6. Illustration of preferred dining area by customers.

3.3.7 Figure: 7 Illustration of Different service demanded by Customers

during
festivals.

3.3.8 Figure: 8 Illustrates the % increase in Customers during festivals.

50% to 100%
%
in
cr
e
a
s
e
in
c
u

40% to 50%

20% to 40%

10% to 20%

About 10%

Nandos
King

Dhaba

CFC

KFC

BNB

Chicken

Restaura
31

3.3.9 Figure: 9 Illustrates the % increase in Sales during festivals.

50% to 70%

40% to 50%
%
in
cr
e
a
s
e

20% to 40%

10% to 20%

About 10%

Nandos
King

Dhaba

CFC

KFC

BNB

Chicken

Restaura

3.3.10 Figure: 10 Illustrates the kind of alteration Restaurants prefer.

32

CHAPTER-4
FINDINGS
&
RECOMENDATIONS

4.1
Findings:

After collecting all the information through questionnaires from different customers,
then sorting those data, and then analyzing those data, we can see that most
people in Bangladesh often goes to restaurants once in a week to eat. As from
Figure 1, Figure 2 and Figure 3 above, we realized that people sometimes prefers to
go to Nandos to eat during festivals and spend about TK2000 individually
accompanied by friends. From the calculations above, we found that people spends
an average of TK1420 individually in Nandos.

33

After further study, we found that peoples first choice of Restaurant during festivals
is KFC. After KFC, they prefer BFC, then CFC and then Nandos as illustrated in
Figure 4. From Figure 5, we see that during festivals in Bangladesh, the most people
prefers Bengali cuisine and Chinese/Thai cuisine to celebrate. When they were
asked about their preferred location for eating, out of 25 respondents, a maximum
number of 16 respondents called Dhanmondi as their preferred area rather than
places like Gulshan, Banani, Uttara etc. as it is illustrated in Figure 6. In Figure 7, we
see that maximum number of people selected Discounts as their most preferred
service during the festivals. After discounts, they selected Special Items as
preferred service. From this we can see that people in Bangladesh are fond of
Discounts and Special items to attract them to go to restaurants during festivals.

After talking to customers, we then headed to some of the well-known restaurants

located in Dhanmondi, such as Nandos, KFC, Burger & Boosts, Dhaba, CFC and
Chicken King. There we talked to managers in charge, waiters and cashiers and
filled up the questionnaires. The first thing we realized, restaurants face a huge
amount of impact on their sales and expenditure during festivals. Among the 6
restaurants we visited, Nandos and BNB face an astonishing 100% increase in
number of customers during festivals. From Figure 8, we can see that all of them
faces a minimum of 20% increase in in customers. KFC takes the second place with
an average of 45% increase in customers after Nandos and BNB taking the first
position. From the calculations above, we found that the food sector in Dhanmondi
faces an average of 48% increase in customers during festivals compared to regular
days. We also calculated a Mean Deviation of 21% and Standard Deviation of 24% of
the data collected in question 1.

Similarly, the percentage increase in sales shows almost the same results with
Nandos and BNB generating about 70% more revenue compared to the revenue in
regular days. Then there is CFC & KFC with an increase of about 50% in their
revenue. We calculate a weighted mean of 43% and a Median of 20% to 40%
increase in sales revenue of the data. We have also calculated the Mean Deviation
of 17% and Standard Deviation of 20% increase in sales during festivals.

34

During festivals, other than concentrating on food, service and customers, the
restaurants need to bring up with something to capture the attention of customers;
such as hire part time employees to increase efficiency of service, decorations,
arrange entertainment for the customers or offer something special that grabs the
attention on the customers. After talking to the employees of those restaurants, we
realized most of the restaurants focuses on decorations mostly. Some of them
equally prioritizes Special offers and hiring part time employees during employees.
But very few of them arranges any kind of entertainments for their customers. Out
of those six restaurants, only Nandos is the one who focuses on all four options.
After Nandos, BNB focuses on Part time employment, Decorations and offering
something Special.

35

4.2
Recommendation:
After all the analysis done above, we can see that Dhaba and Chicken King is not
getting enough customers during the festivals and we can also see why. Despite of
getting about 40% increase in customers during festivals, Chicken King receives an
increase of about 20% in sales. Although they are trying to get back in the business
by decorating the restaurant during festivals, we dont think that its enough.
Chicken King needs to increase their food quality and service rather than only trying
to introduce something new. During festivals, people demand good food, great
environment to enjoy the day. Chicken King needs to come up with something that
outruns them from all the other competitors in Dhanmondi. Dhaba on the other
hand is having a significant amount of increase in customers and sales in the same
rate. They are always rising to the occasion by decorating their restaurant and
hiring part time employees to increase the efficiency of their service and trying to
offer something new to their customers. They are also managing to keep a low
amount of expenditure throughout the festivals.
Nandos is at the top of their business. The experience about 100% increase in
sales during festivals and always trying to improve themselves by entertaining their
customers, decorations, hire new part time employees and most importantly giving
special offers. Throughout the year, they managed to target almost all festivals
celebrated in Bangladesh and give different type of offers in different festivals. This
is one of the main reason Nandos attract a huge amount of customers not only
during Festivals but also during festivals.
Same as Nandos, Burgger N Boost also is at the top of their business. Generating
high sales revenue and spending at a lower rate than Nandos, BnB is generating a
huge amount of profit. They are providing special offers to customers, decorating
the restaurant and always trying hard to give the best service possible.
KFC & CFC are both major competitors of each other. Both of them make a
significant amount of increase in sales during festivals and keeps almost the same
level of expenditure. Where KFC focuses on special offers, CFC prioritizes in
decorations. KFC will soon be starting Home Delivery system in Dhanmondi area to
increase their sales and customers. On the other hand CFC tries to improve the
quality of their service.
During festivals like Pohela Boishak, people prefers to eat Bengali cuisine. These
restaurants should try to offer their own version of Bengali food in their restaurant
to attract more customers. During Ramadan, at Sehri, people often likes to eat out
at restaurants at the middle of the night with friends. Nandos offers something new
every year during Ramadan, so people get encouraged to have Sehri at Nandos.
But often other restaurants remain closed. At that moment the other restaurants
can also keep them open for customers at the middle of the night. They need to
give attractive offers so that people cannot stop themselves from eating in
restaurants. This way restaurants can get more customers and hence generate
more profits.

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CHAPTER-5
CONCLUSION

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Conclusion
There are uncountable number of festivals, cultural wise & religious wise, in
Bangladesh, out of which some of them are Eid, Ramadan, Valentines Day, Mothers
Day, Fathers Day, Pohela Boishak, 21st February, Independence Day, Durga Puja,
Diwali, Janmashtami, etc. People in Bangladesh are obsessed in celebrating these
festivals in their own manner. But the most common way for people to celebrate
these festivals is by eating out in restaurants, either it is cultural or religious. For
this reason the Food/Restaurant industry in Bangladesh makes huge profits on these
days except for few of those who cannot generate that amount of profit they were
supposed to earn.
Customers always seek excitement, fun, enjoy with friends or family while eating
outside. That is exactly what we found out through report. There are a lot of ways
that a restaurant can attract the most customers especially on those days and
restaurants like Nandos, KFC and BNB is doing that in the right way. After the
survey at Nandos, we realized Nandos makes the most profit in Dhanmondi during
the festivals. They are one of the finest restaurants in Dhanmondi where people
enjoy dining not only during festivals but also in regular days.

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