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Channel Branding

Motion Graphics
Prof. Sangun Jeon
11/09/2015

Eunsoo Kwon

CONTENTS
1. Introduce channel
2. Rebranding
- Brainstorming and Concept
3. Reference
4. Styleframe
- Logo bumper
- Next
- Rating

What is OCN?
OCN - Orion Cinema Network
CJ E&M ( )
Slogan - No. 1
-
100% - 24 ,
- : Day
-
: 25~49
: , , , ,
: , , , ,

Station ID

Rebranding
OCN
OCN - , , , ,
10~20

Brainstorming
Keywords

Purpose


-> POP ART + Collage

- , ,

- OCN
, .

Rebranding
Concept

Key Color

Typography

GILL SANS

References
POP ART+KITSCH - JEFF KOONS

References
POP ART+KITSCH - JEFF KOONS

References
ART WORKS - Collage

References
ART WORKS - Collage

References
ART WORKS - Collage

References
ART WORKS - Collage

References
ART WORKS - Collage

References
ART WORKS - Collage & Pop art

Styleframe
Logo Bumper
, .

OCN
OCN

Styleframe
Logo Bumper
, .

OCN
OCN

Styleframe
Next
Station ID .

Styleframe
Rating
, .

Thank You.