You are on page 1of 31

PRT3007

Agriculture Production System


PENTERNAK SEJATI GROUP
1

184489

NUR AKHMAR NADHIRAH BINTI MOHD ZAKI

182272

AZLINA BINTI ABD GAMI

184568

SITI SHAIDATUL MAISARAH BINTI GHAZALI

184045

MUHAMAD AZLAN BIN HAMZAH

181403

MOHAMAD ANWAR BIN AB RAMAN

181232

ABDIMAJID ABDULLAHI ISMAIL

Table Of Content
1.
2.
3.
4.

5.

6.

Concept of Marketing
Overview of Marketing Process
Introduction of Marketing Mix
Component of the 4 P
1. PRODUCT
2. PRICE
3. PLACE
4. PROMOTION
Conclusion
References

CONCEPT OF
MARKETING
The philosophy that firms should
analyze needs of customers and
then make decisions to satisfy
those needs

Production
concept

Social marketing
concepts

Marketing
concepts

Product concept

Selling concepts

Production
Concept

Product
Concept

Selling
Concept

Marketing
Concepts

Society
Marketing
Concept

Can we produce the product?


Are the product good enough?
Consumer favor product that offer most
quality, performance and innovative features
Consumers will buy products only if the
company aggressively promotes the products
What the consumers want?
How can we keep our consumers satisfy
Focus on need of target market and preserve
the consumers and society well

OVERVIEW
OF
MARKETING
PROCESS

Situation Analysis

Marketing Strategy

Marketing Decision

Implementation & Control

The firm must understand their capability

Identify ways to satisfy unfulfilled customers needs


5C Analysis : Company, Customers, Competition,
Collaborator, Climate
PEST Analysis: Politic, Economic, Society,
Technology

SWOT Analysis: Strength, Weakness, Opportunity,


Threats

Segmentation

Target market
selection

Positioning the
product within
the target
market

Value
proposition to
the target
market

Product
development

Distribution
contracts

Pricing
decisions

Promotional
campaign
development

INTRODUCTION
Marketing mix is also known as marketing
strategies.
Refers to the set of actions or tactics that a
company uses to promote its brands.

Commonly terms as 4P

Product

Place

Price

Promotion

4P

1. PRODUCT

DEFINITION
A product is an item that satisfies
a need or a desire.
This can be a physical item, a service or a
virtual offering.
It is produced at a cost and is
subsequently made available to the right
audience at a price.

CLASSIFICATION

Intangible
products: items
that has no
physical
presence but can
be felt indirectly

Tangible
products: Items
with an actual
physical
presence

Services: Also intangible


products and result of an
economic activity but
does not result in
ownership.

PRODUCT DECISION
DESIGN

FEATURES

POSITIONING

QUALITY

TARGET
MARKET

BRANDING

2. PRICE
DEFINITION
Amount charged for a product or service
Sellers: price is the consideration in terms
of money paid by consumers for
the bundle of benefits they derive
by using the product or service.
Customers: exchange value of goods and
services in terms of money.

PRICE

Know the customer how much their willing to pay in order to satisfy
their needs.

Always compare your products/services with similar ones belonging


to your competitors.
Get idea when to decide a pricing strategy.
The strategy you choose will have an effect on the success of
the product.

Need to distinguish between cost and price.

To maximize your profit


Always aim for the charge the maximum amount that people will
pay while seeking to reduce costs and increase productivity.

FACTORS AFFECTING
PRICING DECISIONS

COSTS
DEMAND
COMPETITION
MARKETING OBJECTIVES
GOVERNMENT REGULATIONS

PRICING
STRATEGY

NEW PRODUCTS
PRICING

PSYCOLOGY

DISCOUNTS

PRICE
SKIMMING

ODD PRICING

CASH
DISCOUNT

PRICE
PENETRATION

EVEN PRICING

FUNCTIONING
DISCOUNT

QUANTITY
DISCOUNT
SEASONING
DISCOUNT

PROFESSIONAL

Deals with
Width of Distribution
Product Placement

Distribution- How your products or


services reach your customers
Distribution Methods
- Customers come to you.
- Take the product/service
directly to the customer.
- Use an agent merchant
franchise to reach your
customer.

Location- The place of the business


located
Factors in Selecting an Area
- Customer accessibility
- Adequacy of transport/
communication facilities
- Supply of skilled labor
- Population Trends

Decide what product you are going to


promote.
Create demand for the product.
Making potential customers to
aware of the existence of the business.
Encourage customer
to buy the product.

Promotional Element
Trade Fair And
Exhibition

Merchandising

Sales Promotion

Publicity

Public Relation

Medium For Advertising

Conclusion
Marketing mix have its strategies
and tacts .
1. Offering
2. Target
3. Message Delivery
4. Value Creations

Importance of
Marketing Mix
1. Helps companies to achieve objectives.
2. Customers satisfaction.
3. Helps to face competition.
4. Builds brand loyalty.
5. Helps business expansion.
6. Helps to improve brand image.
7. Increases profit and maximizes shareholders wealth.
8. Helps to fulfill social responsibilities .

References
Borden, Neil. "The Concept of the Marketing Mix" (PDF).
Suman Thapa. Retrieved 24 April 2013.

http://www.shell-livewire.org/home/businesslibrary/marketing-and-promotion/marketingplanning/marketing-mix-4ps/
https://www.mindtools.com/pages/article/newSTR_94.htm

QUESTIONS????