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Gina Minks



Social Media expert and Instructional Designer experienced in developing technical training instruction for internal personnel, partners, and clients. Proven ability to manage instructional projects, perform needs analysis, develop and deliver courses.


$16 billion company that is the world leader in products, services, and solutions for information management and storage. Senior Program Manager – Social Media (2010 – Present) Responsible for designing and implementing social media policy for the Technical Education and Certification organization of EMC’s Education Services. • Responsible for the health and growth of the Proven Professional Community on the EMC Community Network (ECN). This involved: o o o o o • Mentoring a team of approximately 12 individuals from diverse groups within the organization on ways to interact effectively using social media Training other department members how to use the Clearspace platform to post discussions and documents (wikis) Building processes to incorporate the community into existing communications processes Organize, analyze, and reporting community metrics quarterly Collaborating with the ECN team to improve user experience on the Clearspace platform

Developing overarching social media policies o o Establish strategic plan to incorporate social media into the existing Education Services procedures and polices Create best practices for social media, including listening, following, and engaging all Education Services audiences. Construct specific rules of engagement in areas such as Clearspace, Twitter, Facebook, LinkedIn, YouTube, Flickr, and Orkut Developed and executed a series of consultative presentations that helped stakeholders better understand how social media can be used to close process gaps in the organization. Developed a system using RSS feeds and free tools such as Tweetbeep to listen to social media cues Worked with the Education Services portal team to integrate the portal and social media.

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Gina Minks o o o •

-2Lead administrator for the Facebook Fan Page for EMC Proven Professionals. Lead administrator for the EMC Education Twitter account Lead editor for the HootSuite account used by the EMC Education Twitter account

Act as a consultant about using social media for: o o All external communications about EMC Education’s offerings EMC World

Senior Technical Education Specialist (2006 – 2010) Design and develop technical training in support of the Proven Professional Curriculum. • Responsible for developing courseware for network configuration and compliance software. This includes: o o o o o o • Curriculum design for the VoyenceControl software suite Courseware design, development and delivery Forecasting, ordering, installing, and configuring lab equipment Managing relationship with company contracted to deliver the courses Serving as a technical SME Participate in test writing workshops in support of the EMC Proven Professional Certification Exams.

Early adopter of EMC’s Social Media platform. o o o Created an internal weekly round-up of Storage industry blogs and a team to write the round-up. Mentored team to blog effectively. Evangelist for my organization’s participation on the internal and external Social Media platform Piloted Knowledge Worker Competency training series to introduce Education Service personnel to enterprise collaboration tools such as communities, wikis, and RSS feeds.

EMC Proven Professional Community Evangelist (2008 – 2010) • Promoted and created discussions and participation in the community that supports the EMC Proven Professional Certification program. o • Community available at

Used all means available to promote the EMC Proven Professional Community, including word of mouth, email, Facebook, Orkut, LinkedIn and Twitter

Gina Minks

-3Served as technical and social media mentor to other team members

Technical Instructor/Developer (2001 – 2002) Trained more than 200 global personnel and partners to install and implement storage and system management software, which directly impacted $50M of revenue. The course material, based on EMC’s Storage Management initiative, included: • • • • • • ControlCenter Installation and Implementation. Procedures for connecting external storage devices to SUN, HP, and IBM servers. Instructing students in basic UNIX commands. Introducing students to the concept of logical volume management. Created a more realistic learning environment by coordinating hardware sharing between labs. Composed lab materials and quizzes to enhance learning environment, implemented course updates related to software changes, and identified and corrected errors in student guides.


2007 – PRESENT

Produce and publish regular internet social commentary focused on the intersection of corporate education and Web 2.0 technologies • • Official corporate blogger for EMC, blog available Blog is syndicated at eLearning



Start-up consulting firm that helps companies get macro results from using micro messaging tools such as Twitter. Assisted with various social media duties: • • • Responsible for upgrading the firm’s WordPress site (, including layout, widgets, and plugins Created a survey using Forms on Google Docs Documented various technical procedures

Gina Minks


2004 – 2006


A subsidiary of PAREXEL that develops and markets technology products and services to pharmaceutical, biotechnology and medical device industries. Build and Release Engineer (2005 – 2006) • • Implemented and managed the Build and Release process for four core products. Developed working models of Software Configuration Management (SCM) tools using CruiseControl and Anthill. The models were developed to integrate seamlessly into the existing environment, and were designed to be accessible by teams in several geographic locations.

Technical Operations Engineer (2004-2005) • • Administered mixed environment of approximately 200 Windows, 60 Linux servers, and 2 SANs that hosted web, voice, and fax applications which supported clinical trials. Served as point person for Linux administration, responsible for creating and implementing kickstart policy for standardized installation of Linux servers, implementing centralized syslog logging for the Linux servers, and creating, implementing, and maintaining user sudo policy which allowed users to manage their own development process. Worked on a team to create and implement a replication and disaster recovery plan. Determined which hosts and files were to be replicated, installed and configured the software, created play book for disaster recovery procedures. Created documentation for servers and processes to meet requirements of FDA audits, including installation qualifications, test plans, and installation guides.


2002 – 2004

Research facility of the Smithsonian Institution affiliated with the Harvard College Observatory which focuses on space science research.

Systems Administrator
• • • • • Administrator for UNIX enterprise consisting of 300 Solaris 2.8 workstations and servers, as well as 20 RedHat workstations and servers. Installed, restored, and decommissioned new user workstations using jumpstart and kickstart software. Assisted in the rollout of support for RedHat Linux. Created and edited finish scripts to harden the OS for site environment. Wrote and delivered technical workshops for user audience. Created web page of presentation, as well as a web template for future technical workshops. Created archive for administrative emails using mhonarc and htdig. Created perl script to automate updates to the archive. Documented procedure using FrameMaker.

Gina Minks



MS, Instructional Systems, Florida State University, Tallahassee, FL, expected 2010 BS, Information Studies, Florida State University, Tallahassee FL, 2001 AS, Electronic Engineering Technology, Okaloosa Walton Community College, Niceville, FL, 1998

Nominated, eLearning/Corporate Blog Edublog Awards 2010 EMC Proven Professional: EMCPA, EMCIE (SAN), EMCTA (SAN) Certified Technical Trainer (CTT+) ITIL Foundations Certification Humanitarian of Year Award 2001, School of Information Studies, Florida State University

Summer 2009: New England Instructional Design Symposium – eLearning Guild Co-Presenter – A Blueprint for converting ILT Learning to eLearning March 2010: Learning Solutions Conference – eLearning Guild Panel Member – Learning Through Social Media

Greater Worcester Land Trust Asperger’s Association of New England