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Transparency Market

Research

Flavored and Functional Water Market - Global Industry Analysis,
Size, Share, Growth, Trends and Forecast 2013 – 2019

Published Date
16-04-2014

64 Page Report

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Press Release
Flavored and Functional Water Market will Grow at CAGR of 11.50% due
to Increasing Health Concerns

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Flavored and Functional Water Market

REPORT DESCRIPTION

Flavored and functional water belongs to the market segment of beverages, but it is marketed as water.
The product contains added elements such as natural or artificial flavors, sweeteners, and vitamins. The
global flavored and functional water market benefits from the healthy image often associated with the
functional and perceived benefits of water. Flavored and functional water is rapidly emerging as a healthier
alternative in the ready-to-drink beverages market. This contemporary beverage alternative is already
making its mark among consumers who refrain from satiating their thirst with artificial flavored or
carbonated drinks owing to the increasing health concerns associated with the latter. As reported by
Transparency Market Research in its latest report, the global flavored and functional water market, which in
2012 was estimated at US$17.2 bn, is anticipated to reach US$36.7 bn in 2019. The market will therefore
rise at an impressive CAGR of 11.50% between 2013 and 2019.
Browse full Flavored and Functional Water Market report
at:http://www.transparencymarketresearch.com/flavored-functional-water.html
Rapid Urbanization and Rising Health Concerns Boost Global Flavored and Functional Water
Market
Behind the exponential growth of the flavored and functional water market on a global front, increasing
obesity rates and rapid urbanization plays a major role. Furthermore, the demand for functional water has
also gained a significant impetus from the rising aging population worldwide. Whilst flavored water falls
under the category of bottled mineral, purified, or spring water containing a certain percentage of flavors,
functional water is best defined as a derivative of flavored water containing functional ingredients such as
vitamins, botanicals, oxygen, and minerals. The most common flavors in which flavored and functional
water is available are orange, cherry, apple, peach, and lemon.
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Asia Pacific and Latin America and the Middle East are emerging as Lucrative Regional Markets
for Flavored and Functional Water
Despite challenges, including the threat of substitutes, that the industry may face, the flavored and
functional water market is likely to capitalize on the increasing opportunities in emerging markets such as
Latin America and the Middle East and Asia Pacific. The market is also anticipated to be hindered by
ongoing campaigns against packaging bottles. Nevertheless, increasing disposable income of the
population located in emerging economies and rapid urbanization of these regions will give a significant
momentum to the market. In 2012, Italy, Japan, Germany, and the U.S. were identified as the leading
markets for flavored and functional water. However, it is the Asia Pacific market that is anticipated to
exhibit a double-digit CAGR in the forthcoming years.

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Flavored and Functional Water Market

One of the direct outcomes of rapid urbanization is growing awareness about health, which has impelled
many to be averse to aerated drinks while being partial to functional beverages. According to research
surveys, the global flavored and functional water market is also boosted by demand from China due to the
presence of poor water management in the country, resulting in polluted water supply in industrial and
agricultural sectors alike. The prominent companies in the market, therefore, have been proactively
promoting functional drinks in China to an expanding consumer base due to rising health concerns.
Competition from Substitute Drinks to Hamper Market Growth
Despite progressing positively, the global market for flavored and functional water witnesses competition
from substitute drinks. The challenge of balancing flavor, function, and sugar quantity in the drinks is also
a significant factor hampering the growth of the market to an extent.
Browse Article : http://www.transparencymarketresearch.com/article/flavored-functional-water.htm

TABLE OF CONTENT

Chapter 1 Preface 8
1.1 Report Description 8
1.2 Scope and Definition 8
1.2.1 Product segments covered in the report 8
1.2.2 Regions covered in the report 8
1.3 Research Methodology 8
Chapter 2 Executive Summary 9
3.1 Introduction 10
3.2 Drivers 10
3.2.1 Increasing obesity rate drives the market for flavored and functional water 10
3.2.2 Increasing urbanization drives the demand for flavored and functional water 11
3.2.3 Changing lifestyle drives the demand for flavored and functional water 12

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Flavored and Functional Water Market

3.2.4 Rising aging population drives the demand for flavored and functional water market 13
3.3 Restraints 13
3.3.1 Increasing campaigns against packaging bottles is acting as a major challenge for the flavored
and functional water industry 13
3.3.2 Flavored and functional water market is facing challenges from the substitute products 14
3.3.3 Balancing flavor, function and sugar quantity is one of the challenges for flavored and functional
water market 14
3.4 Opportunities 15
3.4.1 Wellbeing offers opportunity for the flavored and functional water industry 15
3.4.2 Emerging markets offers opportunity for the flavored and functional water manufacturers 15
3.5 Porter’s Five Forces Analysis 16
3.5.1 Bargaining Power of Suppliers 16
3.5.2 Threat of new entrants 17
3.5.3 Threat of substitute 17
3.5.4 Bargaining power of buyer 17
3.5.5 Intensity of rivalry 18
Chapter 4 Flavored and Functional Water Market- Product Segment Analysis 19
4.1 Flavored Water 20
4.2 Functional Water 21
Chapter 5 Flavored and Functional Water – Regional Analysis 23
5.1 North America 23
5.1.1 U.S. 25

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5.2 Europe 26
5.2.1 U.K. 28
5.2.2 France 29
5.2.3 Germany 30
5.2.4 Italy 32
5.3 Asia Pacific 33
5.3.1 China 34
5.3.2 Japan 36
5.3.3 India 37
Chapter 6 Competitive Landscape 39
Chapter 7 Company Profile 42
7.1 Groupe Danone 42
7.1.1 Company Overview: 42
7.1.2 Products & Segments: 42
7.1.3 Financial Performance: 43
7.1.4 Strategic Developments: 44
7.2 Nestle SA 46
7.2.1 Company Overview: 46
7.2.2 Products & Segments: 46
7.2.3 Financial Performance: 47
7.2.4 Strategic Developments: 47

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7.3 The Coca-Cola Company 49
7.3.1 Company Overview: 49
7.3.2 Products & Segments: 49
7.3.3 Financial Performance: 50
7.3.4 Strategic Developments: 50
7.4 PepsiCo 52
7.4.1 Company Overview: 52
7.4.2 Products & Segments: 52
7.4.3 Financial Performance: 54
7.4.4 Strategic Developments: 54
7.5 Hint Water 56
7.5.1 Company Overview: 56
7.5.2 Products & Segments: 56
7.5.3 Financial Performance: 56
7.6 New York Spring Water 57
7.6.1 Company Overview: 57
7.6.2 Products & Segments: 57
7.6.3 Financial Performance: 58
7.6.4 Strategic Developments: 58
7.7 Kraft Foods 59
7.7.1 Company Overview: 59

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7.7.2 Products & Segments: 59
7.7.3 Financial Performance: 60
7.7.4 Strategic Developments: 60
7.8 Balance Water Company 61
7.8.1 Company Overview 61
7.8.2 Products & Segments: 61
7.8.3 Financial Performance: 61
7.9 Sunny Delight Beverages Company 62
7.9.1 Company Overview: 62
7.9.2 Products & Segments: 62
7.9.3 Financial Performance: 63
7.9.4 Strategic Developments: 63

About Us

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reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forwardlooking insight for thousands of decision makers.
We are privileged with highly experienced team of Analysts, Researchers and Consultants, who use
proprietary data sources and various tools and techniques to gather, and analyze information. Our
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Flavored and Functional Water Market

Contact

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