You are on page 1of 7

History of Qarshi

Qarshi Industries (Pvt.) Ltd. is one of the largest natural products companies in Pakistan. It is a
modern and progressive facility that manufactures and markets leading brands that have become
household names. As a leading manufacturer of Natural Products, Qarshi is engaged in promoting
healthy living for over seven decades. It has been offering blend age-old Oriental and Greek herbal
preparations with the latest advancements in science and technology to provide safe and effective
products to its customers.
From humble beginning in 1968, Qarshi Industries (Pvt.) Ltd. is now Pakistan's largest herbal
pharmaceutical company. It was conceptualized 75 years ago by the venerated eastern poet Allama
Muhammad Iqbal. Its inception was in the shape of a clinic at Beadon Road in the city of Lahore, in
the heart of Punjab, which was opened by Shifa-ul-Mulk Hakim Muhammad Hassan Qarshi, He was a
practitioner of herbal medicine and health supplements. The clinic was started with a view to provide
pure and effective herbal medicines to the general populace.
In 1968 the youngest son of Shifa-ul-Mulk, Mr.Iqbal Ahmed Qarshi after completing M.S.C in Chemical
Engineering, laid the foundations of Qarshi Dawakhana that has now evolved into Qarshi Industries, a
modern and successful company that outweighs by far, the expectations of its original founder.
Qarshi Industries is highly rated company in its category in Pakistan. It has consolidated its image as a
quality-conscious company and has, over the year, demonstrated its firm commitment to quality and
strict adherence to international standards. Qarshi takes pride in maintaining a high quality in its
products and superior skills and acquiring the latest in advanced technology.
Approximate annual sales : USD$50,000,000
Percentage of exports : 10%
USA , Europe and Middle East

2010 has raised to Rs 1. . Opportunities.46 billion.” reported Zeeshan Afzal. processing. Nishat Mills Limited has 198. up 22% compared to Rs21. up 50.9 billion in the corresponding half of fiscal 2012 on back of stronger margins and higher exports where rupee depreciation played its part.100. analyst at Topline Securities. the company managed to double its profits to Rs4.525 per maund in the period. 36. Textile exports in the first six months of current financial year touched $6.54 %.86 billion in the July to December period of the fiscal year 2012-13.810..6% year-on-year. weaving. showing an increase of 64. The Company also has the most modern textile dyeing and processing units.000 per maund.674 million as compared to Rs 1. The Company's production facilities comprise of spinning. the textile company’s revenue clocked in at Rs26. attributable to stable cotton prices and 9% depreciation in rupee’s value as 80% of its sales are in the export market. It shows the good reputation of the company but still has problems of high prices which need to be solved Swot analysis: The SWOT analyses are of great importance and helps in decision-making for all sorts of situations in business and organizations. one stitching unit for garments and Power Generation facilities with a capacity of 89 MW.62 billion in the corresponding half of previous fiscal.Company Profile Nishat Mills Limited is the flagship company of Nishat Group. a strong balance sheet and an effective marketing strategy. 2 stitching units for home texitle. One maund is equal to 37.325 kilogramm Trade reports: According to a trade report the profit of the NTM after tax deduction in the nine months period ended March 31.2005) "SWOT is a practice which helps to analyse the internal and external environments of an organisation through the classification and judgement of its Strengths. According to a notice sent to the Karachi Stock Exchange. whereas local prices averaged Rs6. It was established in 1951.120 spindles. On a consolidated basis.421 million in the related period ended March 31. the growth trend is expected to continue in the years to come.91 billion in the period. International cotton prices averaged Rs6. The swot analysis for nishat mills limited is as follows.5% from Rs1.. depicting a growth of 8. stitching and power generatio Nishat Mills – the flagship company of the Nishat Group – reported a profit of Rs2. consolidation of operations. Due to the application of prudent management policies. The Company’s total export for the year 2011 was Rs. Increased demand of yarn from China had been the major catalyst in driving textile exports in fiscal 2013. 2009. It is one of the most modern. “The result was above analyst expectations due to higher than estimated revenue growth.32 billion in the period. Weaknesses. (Kotler et al. 655 Toyota air jet looms.015 billion (US$ 416 million). largest vertically integrated textile company in Pakistan.

4) Skilled management: The highly skilled management from all over the country has been hired by Nishat and especially the foreign graduate people in their management contributing a lot in the success of the NTM. from a strategic point of view. 7) Power generation plant: The electricity power is a very immense issue in Pakistan so NTM has its own power generation plants and producing the power not for itself only but also selling it to the WAPDA. 2) OKTEX 100: Nishat also has the certification of oktex100 with itself which insures that it doesn't use any harmful chemicals. weaknesses. 6) MIS: NTM is fully equipped with the management information system through which the employees and various departments are connected with each other and share the data with the top management. 5) Financial position: The owner of the NTM is one of the richest people in Pakistan and has the adequate financial resources which mean the back of the NTM is very strong. 2) Bureaucratic organisation: . the opportunities and threats facing the organisation. SWOT analysis shows an image of the results of an internal and external audit which draws attention. 3) Computerized machinery: This textile giant is using the latest technology for the production of the highly quality products which also enhances the production capacity of employees. So it is a very appreciable system.and Threats. to the organisations critical strengths." Strengths: 1) ISO 9001-2000: Nishat textile has the certification of ISO 9001-2000 which means its quality standards are its major strengths and hence it also fulfils the requirement of international standard and has a great importance in the industry internationally as well. Weaknesses: 1) High production cost: The resources are not being use properly and due to the economic crisis the rates are going up rapidly and hence cost of production is increasing as well.

The upper management takes all decision ignoring the employee's suggestions. good market position and strong financial back so it should avail this opportunity by dealing in knitwear. 4) Employee benefits and rewards: Nishat is not providing any kind of benefits or rewards even the medical allowance and transport facilities are not given to their employees and this put the productivity down and therefore there is the lack of motivation in the NTM. As NTM has plants. Opportunities: 1) Product expansion: The very important opportunity for the nishat mill is that it should expand its products in the form of knitwear. 3) International market: NTM has week international market because of china that is very well known in the cost reduction and creating a big problem in the industry for the NTM internationally and the market share price has gone down as well. Threats: 1) Political instability: This is the threat which cannot be ignored due to the current circumstances of Pakistan and the export of the products may affect in account of this.Another weakness is the bureaucratic environment within the organisation. 3) Buyer needs changing: The NTM has a great threat from international market because of its satisfactory design and competitors providing the latest ones which can put the NTM reputation down. 3) International market: NTM should take the benefits of global recession and has a chance to increase its market share price internationally. 4) Global instability: . 2): Government policies: As the political instability is in Pakistan and every new government imposes its own rules and regulations and especially the sudden increment in the taxes is not affordable for the NTM. 2) Low cost production: The NTM should use the resources in a good way so that the production can be reduced to a great extent and can maximum the profit ration.

the need to reposition the brand was felt. Shan Foods has presence in 60 countries. Shan Foods is well known as a brand of easy to cook mixes for Pakistani food. compatible with applicable regulatory requirements.The global instability is still in operation for this industry. “To continuously develop and produce quality products that meet the customers and markets demands. The name of Shan Foods has become synonymous with highest quality and exquisite taste. It continues to carry on. dessert mixes. The brand is exported to UK. Shan Masala as it was back then. Shan started exporting after a few years due to increased international popularity. Re-imaging the organization became necessary for re-positioning of the brand. plain spices. USA. But after sometime. To be a consumer oriented company with keen insigne of food products ensuring quality panty consistency and authentic taste to operate with state of the art technology to obtain optimum results and retain highest quality standard thrived efficient and motivation human resource . due to its popularity. Now. basmati rice. There are six broad categories of varieties Shan deals in including recipe mixes. Any unusual incident can happen as 9/11 was happened so still that kind of threats are able to disturb the company performance. it was a job well done and led to continued success of Shan on national and international fronts. launched full range of spices to cater to local public. COMPANY MISSION AND VISION Shan Foods’ mission explains its success. Today. INTRODUCTION TO SHAN FOODS ORGANIZATIONAL HISTORY Shan Foods came into existence in 1981 when it began operations from a single room. pickles and salts. the tradition of authentic cuisine to farthest parts of the world. It needed to be repositioned as a food brand rather than a spice brand. and Middle East and now to Far East regions as well.

” (Shan Foods.  Shan foods is a leading exporter of food items from Pakistan providing it an opportunity to tap the large global market which helps it to expand at a rapid pace. Weaknesses :  Shan is not present in Jams and marmalades. 2008) Shan Food’s vision is “to be a dominant global player in food products and socially responsible company that attains its quality standards so that Shan stands for tradition. trust and good taste.15 billion in July-February FY14 (8MFY14) — are 9pc higher than those in 8MFY13 SWOT ANALYSIS SHAN FOODS Strengths :  Shan food has a very strong heritage and legacy behind it which has given it a strong goodwill in households. United Kingdom.  Shan has a wide range of products and SKU’s available consolidating its presence in various niches and keeping its customers loyal to the brand. Ketchups categories like National foods thereby loosing an opportunity market. Shan was exporting to 25 countries Shan Food exports — at $3.and inculcate in them a sense of participation and proved for personal goals and development. Within a decade. Many loyal Shan .” A few years later it started exporting to Europe. United States and the Middle East.  Shan foods enjoys an approximately 50% market share in the recipes mixes category.

 Shan currently has a very low advertising spend in the FMCG industry. This is due to weak distribution of Shan products in Punjab market which is causing loss of potential sales.  Shan has a low market share outside Karachi in the Punjab market where National enjoys market leadership. Threats:  The biggest threat to Shan is the high inflation in Pakistan coupled by a global recession which is putting pressure on the profits and sales.customers purchase National products in these categories which is causing loss of potential sales.  The prevalence of counterfeit products is also threat to Shan causing loss in goodwill and potential sales.  Shan can also horizontally expand its scope like national foods and enter the other related food categories where it can tap its loyal customers with minimal extra efforts. .  The emergence of newer brand with deep pockets can also damage Shan’s market share due to heavy advertisement while keeping the product quality close to that of Shan. Opportunities :  Shan can vertically integrate to produce its own raw materials which will not only reduce costs but will also provide it more control over the quality of input. It can deploy brand activations and other innovative campaigns to switch customers from the loose/ unbranded segment to Shan products.