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A Project Feasibility Study

Presented to the
Faculty College of Accountancy


In Partial Fulfillment of:

The Requirements for the Degree of
Bachelor of Science in Accountancy

By the Proponents:

In Partial Fulfillment of the Requirements in Project Feasibility Study leading to the
Degree, Bachelor of Science in Accounting Technology, this entitled AMPY
CRACKERS has been prepared and submitted by the following students:
Roxanne P. Acovera
Vanessa P. Halili
Abigail D. Nulud
Joanne C. Pamintuan
This hereby recommended for approval by:

Dr. Antonieta P. Tungcab, CPA, SPBE


Yolanda P. Manalili, CPA, MBA

Dean, Institute of Accountancy

Engr. Fernando B. Canlas


Dr. Antonieta P. Tungcab, CPA, SPBE


Marita P. Ricarder, CPA


Accepted in Partial Fulfillment of the Requirement for the Degree of Bachelor of Science
in Accountancy, Major in Accountancy;
Michael B. Lapid, MAT, MBE

Leticia D. Flores , Ph. D


This study would not have been possible without the guidance and the help of
several individuals who in one way or another contributed and extended their valuable
assistance in the preparation and completion of this study.

We would like to thank Dr. Antonieta P. Tungcab, CPA, SPBE, our feasibility
study adviser, for the endless dedication and inspiration that she willingly contributed,
and for believing in our ideas. We truly feel very privileged to have had the opportunity
to learn from her knowledge and wisdom.

We would like to thank our consultant, Mrs. Ma Corazon S. Guintu, CPA, for
extending her competence and pertinent opinion as well as recommendations that ignited
our critical thinking and desire for further improvement of this study. We also want to
express our gratitude for helping to meet the necessary works and instructions for this
studys achievements.

To the campus librarians: Maam Gladys Castro for their accommodation

assistance during the research in the library for possible reference, guides and inputs for
the conducting of this feasibility study. We would like to thank Mr. Erwin Ocampo for the
Floorplan Layout of our proposed business.

We are also heartily thankful to Mrs. Yolanda P. Manalili, CPA, MBA, our dean,
for her constructive feedback and inspiration to give our best in this study.
We would like to thank our parents, family and friends for helping us in very
diverse and essential ways; we are forever grateful for your love and encouragement. In
particular, the patience and understanding shown by the De Leon Family, Ronquillo
Family, Halili Family and Pamintuan Family during the days and nights that we spend to
make the feasibility study possible.

Most of all, we owe our deepest gratitude to the Dear Lord for the overall
guidance he had given to us from the beginning up to the end of this endeavor.


This proposed project is humbly and wholeheartedly dedicated

Mary the Queen College (Pampanga), Inc., their Alma Mater and second home that
granted them the most treasurable opportunity to pursue their studies and continue their
quest towards academic excellence and integral information.
To our beloved parents for their untiring support and guidance, they taught us that the
best knowledge to have is to learn for its own sake. They taught us that even the largest
task can be accomplished if it is done one step at a time. For endless support and love in
all aspects which gave us the encouragement.
To our friends and colleagues who prayed for our success, who are willingly helping us
and who are continuously inspire us.
And especially to our Loving Heavenly Father Lord Jesus for His sufficient grace, may
this effort of us achieve your gracious virtues.


This serves as the guidelines for the proponents of the study. It summarizes all the
major highlights and findings of each aspect of the study. Likewise, it includes the
conclusion that serves as its basis for the implementation of the project.

Project Background
The name of the proposed project is Ampy Crackers (Ampalaya Crackers) while
the type of the business organization is General Partnership. The location of the project is
at San Vicente, Sta. Rita, Pampanga and the project proponents are Alfred Del Carmen,
James Roque, Jun Basilio, and Clark Valencia.

Management Feasibility
One of the partners who serve as the general manager will manage and run the
business together with the production supervisor and sales/distribution supervisor.
This part will discuss the type of the business organization to be adopted, the
different aspects of the project, organizational chart and functions of each unit
management personnel, skills and numbers of labor required specifying the duties and
time to be devoted to the project qualifications and benefits.

Marketing Feasibility
The proponents target markets are ages 10 to 65 years old. Geographically, they
targeted the municipalities of Pampanga such as Santa Rita, Guagua, Lubao and Porac.
They also provided a sensitive analysis of the demand so as to project the sales that will
somehow dictate the other areas of this project.

Technical Feasibility
This aspect identifies whether the product could be produced at the highest
possible quality level with minimum cost. A very important item in this study is the
manufacturing process, where the detailed flow charts indicating materials and energy
requirement at each step, and the normal duration of the process are taken into account.
The details of the equipment, location map, floor plan and steps in the production are also

Financial Feasibility
The partners, as the owners of the partnership will contribute P300, 000 each with
a total of P1, 200, 000 as the initial capital of the business.
The proponents also prepared the comparative financial statements to somehow
disclose the financial information, position, performance and the cash position of the
The financial health of the business is assessed in the financial statements and
analysis showing the three important accounting statements such as income, cash flow
and the financial position.

Socio-Economic Feasibility Summary

The major intentions of the proposed business Ampy Crackers is to improve the
standard of living not only of the partners but also their workers. It provides job
opportunities to unemployed, undergraduate individuals. It will also help increase the
revenue of the municipality and national government because of the tax being paid by the

Conclusions to Feasibility
With the data presented and the facts shown, the proponents unanimously agree
that the project is feasible and viable and therefore should be established.

Historical Background..1
Review of Related Literature and Studies5
Company Name and Logo7
Companys Mission, Vision and Objectives9
Business Location ...13


Form of Business Organization14
Articles of Co-Partnership16
Organizational Chart21
Job Description & Specifications.22
Companys Policies and Procedures32
Employee Conduct..39
Employee Benefits..45

Chapter 3: MARKETING STUDY...52

Target Market..53
Project Demand...55

Survey Analysis...60
Channel Distribution65
SWOT Analysis69
Marketing Mix..71
Action Plan...74


Product Description..79
Supplies, Machineries & Equipment80
Project Site82
Floor Plan..84
Business Structure.86
Production Process88
Production Schedule.89
Waste Disposal Management...95
Legal Requirements..96

Chapter 5: FINANCIAL STUDY.104

Pre-Operating Cash Flows...107
Pre-Operating Statement of Financial Position...108
Schedule of Pre-Operating Expenses.109

Table of Equipment113
Selling and Administrative Expenses.115
Projected Cost of Goods Manufactured.117
Projected Statement of Partners Equity123
Projected Statement of Cash Flows...126
Projected Income Statement..127
Projected Statement of Financial Position.....128
Projected Ratio Analysis132
Projected Payroll Schedule135



List of Figures
Figure 1:


Figure 2:

Company Logo

Figure 3:

Product Logo

Figure 4:

Sample Product of Ampy Crackers

Figure 5:

Vicinity Map

Figure 6:

Organizational Chart

Figure 7:

Packaging Front

Figure 8:


Figure 9:

Sustainable Niche of JOVARO Food Mfg. Partnership

Figure 10:

Janitorial Supplies

Figure 11:

Kitchen Utensils and Supplies

Figure 12:

Furniture and Fixtures

Figure 13:

Production Machineries and Equipment

Figure 14:

Production Flow Chart