NATIONAL SEED LIBRARY

BRANDING PROCESS JOURNAL

Shiia Ho
www.behance.com/shiia

NATIONAL SEED LIBRARY

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COMPANY INFORMATION Volunteer Project, Alternative Plant Production

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San Francisco, California

National Corporation

TARGET MARKET
Primary target: local farmers, organic food producers, gardeners.
Secondary target: local community members with interests.
Seed Library is a volunteer-only project that welcomes local community
members across the United States to participate in the environmentally
friendly process of growing plants in their own yards/farms.
PRODUCTS AND SERVICES

The process is simple: residents choose from a list of seeds available in

the Seed Library collection, borrow and plant the seeds. After they have
harvested their crops, they save the seeds from the heartiest and healthiest
of their harvest and return the seeds to the same branch. Over time, each
National Seed Library branch will include a wide selection of seeds that are
best suited to each micro-climate since they have grown to full fruition,
responding to the local soil, climate, and plant/animal diversity.
Plant Growing & Seed Saving Classes are available online and onsite.

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ORIGINAL

FINAL

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ORIGINAL

Sequence01
Short Description: Search about how
to grow plants on seedlibrary.org,
take notes.
Transition In: Fade in
Video Image: On a desk indoor
Background Muisic: <Happy Farmer>
By Robert Schumann 00:19-00:21
Audio Recorded: Clicking keyboard
Transition Out: Crossfade
Estimated Time of Take: 0-2sec
Sequence02
Short Description: Walk through and pick
one bottkle of seeds from the shelf.
Transition In: Crossfade
Video Image: In the library, close shoot on
the hand holding a bottle
Background Muisic: <Happy Farmer>
By Robert Schumann 00:22-00:24
Audio Recorded: Footsteps
Transition Out: Camera moving further
to show the whole library of many shelves
Estimated Time of Take:3-5sec
Sequence03
Short Description: watering plants,
slightly touching them with love.
Transition In: Wipe
Video Image: In a backyard,
close shoot
Background Muisic: <Happy Farmer>
By Robert Schumann 00:25-00:27
Audio Recorded: Water drips
Transition Out: Fade out
Estimated Time of Take: 6-8sec

FINAL

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Sequence04
Short Description: A butterfly flies into the
room through window and stop on the
flowers in a vase.
Transition In: Fade in
Video Image: By the window, everything
stay still except the butterfly.
Background Muisic: <Happy Farmer>
By Robert Schumann 00:28-00:29
Audio Recorded: Birds singing
Transition Out: Crossfade
Estimated Time of Take: 9sec-10sec
Sequence05
Short Description: Return the seeds
to the library, waving hands say bye.
Transition In: Crossfade
Video Image: In the library,
close shoot
Background Muisic: Happy Farmer>
By Robert Schumann 00:30-00:31
Audio Recorded: none
Transition Out: Fade out
Estimated Time of Take: 11-12 sec

Sequence06
Short Description: The two seeds in the
bottle of last scene start to rotate and
become larger moving to the center,
stop looking like the logo, title SEED
LIBRARY flash for 1sec.
Background Muisic: <Happy Farmer>
By Robert Schumann 00:32 fade out
Transition Out:Fade out
Estimated Time of Take: 13-15sec

FINAL

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FINAL

Sequence01

How to grow plants|

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Short Description: Search about how to grow plants

on seedlibrary.org, take notes.
Transition In:
Fade in
Video Image:
On a desk indoor
Background Music: <Happy Farmer> By Robert
Schumann 00:19-00:21
Audio Recorded: Clicking keyboard
Transition Out: Crossfade
Estimated Time of Take: 0-2sec

Sequence02
Short Description: Walk through and pick one bottle
of seeds from the shelf.
Transition In:
Crossfade
Video Image:
In the library, close shoot on
the hand holding a bottle
Background Music: <Happy Farmer By Robert
Schumann 00:22-00:24
Audio Recorded: Footsteps
Transition Out: Camera moving furtheR to show
the whole library of many shelves
Estimated Time of Take:3-5sec

Sequence03
Short Description: watering plants, slightly touching
them with love.
Transition In:
Wipe
Video Image:
In a backyard, close shoot
Background Music: <Happy Farmer> By Robert
Schumann 00:25-00:27
Audio Recorded: Water drops
Transition Out:
Fade out
Estimated Time of Take: 6-8sec

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Sequence04

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Short Description: A butterfly flies into the room through

window and stop on the flowers in a vase.
Transition In:
Fade in
Video Image:
By the window, everything stays still except
the butterfly.
Background Music: <Happy Farmer> By Robert Schumann
00:28-00:29
Audio Recorded: Birds singing
Transition Out: Crossfade
Estimated Time of Take: 9sec-10sec

Sequence05
Short Description: Return the seeds to the library,
waving hands say bye.
Transition In:
Crossfade
Video Image:
In the library, close shoot
Background Music: Happy Farmer> By Robert
Schumann 00:30-00:31
Audio Recorded: none
Transition Out: Fade out
Estimated Time of Take: 11-12 sec

Sequence06
Short Description: The two seeds in the bottle of last
scene start to rotate and become
larger moving to the center, stop
looking like the logo, flash for 1 sec.
Background Music: <Happy Farmer> By Robert
Schumann 00:32 fade out
Transition Out:
Fade out
Estimated Time of Take: 13-15sec

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Borrow

A bottle of Harvest

National Seed Library welcoms local farmers

and people who are interested in growing
organic foods and plants in their back yards
to donate or borrow seeds. We help save
costs of cultivation, keep good quality of
food and do well in our microclimates.

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ORIGINAL

Borrow
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A bottle of Harvest
National Seed Library welcoms local farmers
and people who are interested in growing
organic foods and plants in their back yards
to donate or borrow seeds. We help save
costs of cultivation, keep good quality of
food and do well in our microclimates.

FINAL

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NATIONAL SEED LIBRARY

usseedlibrary.org
415.xxx.xxxx
1234 xxx Street, Suit 102
San Francisco, CA 94105

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NATIONAL SEED LIBRARY

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usseedlibrary.org
415.xxx.xxxx
1234 xxx Street, Suit 102
San Francisco, CA 94105

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Shiia Ho

executive director

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www.usseedlibrary.org

415.xxx.xxxx
seed@usseedlibrary.org
1234 xxx Street, Suit 102
San Francsico, CA 94105

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