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www.johnsonbanks.co.

uk

A new brand for Ravensbourne

Michael Johnson, johnson banks March 2010


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An introduction to johnson banks

A visual list of our identity projects

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Ravensbourne

The context

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Ravensbourne

Visually uninspiring sector (in the UK)

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Ravensbourne College: University Arts London

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Ravensbourne College: Bournemouth University

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Ravensbourne College: MICA, USA

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Ravensbourne College: Ringling College of Art and Design, USA

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Ravensbourne College: Cooper Union, USA

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Ravensbourne

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Ravensbourne

Bringing it all together

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Ravensbourne

The agreed words

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Ravensbourne

Our view We live in a wired-up world: one that demands creative, practical people who
of the can think on their feet. Silo thinking leads to silo thought. That’s the old-world.
world We’re excited by the new world, where traditional disciplines of
design, media, innovation and communications merge and blur.
Some see this convergence as crazy – we think it’s liberating.
Open-source, digitally-driven methods will drive the design and digital media,
broadcast and narrowcast, of the future. Our job is to explore this technological
future from a human perspective, and shape it to the real needs of real people.
The way colleges work is changing. The smart ones, like us, innovate, finding
new ways to collaborate with business and local communities. We offer
specialist skills and creativity, treating new-business incubation and
entrepreneurial enterprise as the norm, not the exception. We work like a
hub, with spokes that can be physical or digital, and which can
connect to the local or the global community. The world is not just our
marketplace: it’s our innovation-space.
The barriers to this change are buildings: solid walls help trap traditional
college departments in silos. They’re the enemies of collaboration. Designers
of the future will expect access to everything, not just one corner.
And they’ll want it whenever and wherever it suits them. The solution
has to be digital.
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Ravensbourne

What we
believe in

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What we We’re driven by the creative use of digital technologies. We’re determined to
believe in help shape the future, not simply to be shaped by it. We’re leaders, not
followers. We learn from the past and experiment in the present, but
we’re always asking: what’s next?
We’re the sum of many parts. A design and digital media school
that’s part hub, part ideas lab, part innovation incubator. Digital
natives today demand the education of tomorrow, which is why our new
approach attracts some of the most innovative and diverse minds in design,
media and technology. Many of these come from across the world, but we’re
just as keen to find the creators of the future right on our doorstep, within our
local community.
Our home is living testament to Ravensbourne’s new spirit of digitally inspired
creativity: a hive of interlinked floors, connecting a massed diversity of thinkers
and doers. It’s a distinctive building designed for distinctive ideas; for
creative collaboration; for fusion and flux. ‘Can-do’ is the custom.
‘Why not?’ are our watchwords.
Because we’re so closely integrated with industry, enterprise and
entrepreneurship are hard-wired in. Your professional career starts on your
first day at Ravensbourne, not your last.
Greenwich is the perfect location for us. Here, where the world’s
day turns, we reset the clock of design and media education. From
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Ravensbourne

What kind
of people
are we?

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What kind We’re world-leading digital thinkers and doers, with a firmly
of people human view of the technological future
are we?
We’re known for innovation and digital mastery; for breaking
boundaries and for ‘can-do’ creativity

Our staff and students are known for their confident


professionalism, vocational specialism and collaborative energy

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Ravensbourne

Naming summary

Ravensbourne Ravensbourne
Innovation in digital media and design Innovation in digital media and design
A university sector college, London

Ravensbourne
Innovation in digital media and design
A university sector college, London
Validated by City University, London

Ravensbourne: a university sector college innovating in digital media and design

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Ravensbourne

How the naming will work


We will trade from now on as ‘Ravensbourne’
Ravensbourne and use the stand-alone word as much as
possible. The Privy Council approved this name
Innovation in digital media and design change in Feb 2010. We’ve chosen to retain the
name - let’s strengthen it and use it stand-alone
A university sector college, London
as much as we can.

This describes what we do in a few short words.


It should appear on the cover (or near the the
front) of brochures + prospectuses. It should
appear on the homepage. Don’t ‘lock’ it to the
name though, use it with more freedom than that

We have to say this, but for most uses we see this


as bottom of web page/back of brochure level
information.

It may be useful in international markets to use it


more prominently (where ‘University’ has cachet).

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Ravensbourne

Our starting points for visual design

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Chelsea Palmer, James Taylor
The penrose - all of it
The penrose - all of it
The penrose - some of it
The penrose - some of it
Your location, 0º
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Ravensbourne
Walden Road
Chislehurst
Kent BR7 5SN

T +44 (0)20 3040 3500


E info@rave.ac.uk

www.rave.ac.uk

Innovation
in Digital Media
and Design
A university sector
college in London

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Olya Lapido

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Turhan Osman

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Kozue Sufu

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Ayesha Begum

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Jodie Mclean, Kirsty Nolan

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r u n n i n g f o o t eTeen
r g oLoc,
e s Lois
h e rHoneywell
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Ronnie Howard

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Osvaldo Moniz

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Warren Roache

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Ravensbourne

Further down the line

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Summary

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Next steps
• Going to artwork now on first items

• Signage and wayfinding at second stage

• Interim guidelines being finalised this week

• Finalising logos

• Ironing out implementation issues

• Web live April 1st, 31st March interim stationery

• Prospectus 16th April, brand guidelines on intranet April 1st

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Thank you for listening

Michael Johnson, johnson banks March 2010


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