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Dear respected respondents,

We are students of Part 4, Bachelor of Business Administration (Hons) Marketing,


from UiTM Segamat. We are required to conduct a research on Consumer Purchase
Decision On Green Product. This study was carried out to fulfill the requirement of
this subject which is MKT 537. This questionnaire is divided into three sections (A, B
& C). Your participation in this study is completely voluntary. There are no
foreseeable risks associated with this survey. Your survey responses will be strictly
confidential and data from this research will be reported only in the aggregate. Your
information will be coded and will remain confidential.Thank you in advance for your
cooperation and support.

NAME
NOR NAJWA SOLIHAH ABD MOLOK

MATRIC NUMBER
2013391965

SECTION A - Demographic Information


Please tick for the most appropriate answers.

1) Age : 18 20

21 23

2) Gender : Female

5) Course :

27 Above

Male

3) NR Status : College

4) Part/ Semester :

24 26

Non-resident

BM240

BM242

BM249

Others

SECTION B - For each statement, please indicate your answer using the
following scale.
Strongly
Disagree
1

Disagree

Mixed Feeling

Agree

Strongly
Agree
5

Factors that influence consumer purchase decision on green product.


Directions: Please read each statement carefully and tick your answer.
No

Questions

Price Variable
1.

Does price influence your purchase behaviour of


green products?

2.

I would choose environmentally friendly goods


and services, campaigns or companies if the price
were the same.
I'm willing to pay more for environmentally
friendly products.

3.

4.

If the price of green products is less expensive I'm


willing to change my lifestyle by purchasing green
products.

5.

I am willing to pay a premium price for an ecofriendly product. (eg +10%).

Brand Image Variable


6.
7.

I was satisfied with most of eco-friendly product.


I feel more comfortable buying product from a
brand that has a green image.

8.

I'm aware that a strong brand image gives me


confident towards their green product.

9.

Innovative and new image of eco-friendly product


created by some companies tend to attract
consumers in going green.

10
.

Quality Variable
11
.
12
.
13
.

Eco-friendly products have a better quality than


conventionally product.

14
.
15
.
SECTION C : Consumer Purchasing Decision On Green Product
For each statement, please indicate your answer using the following scale.
Strongly
Disagree
1

Disagree

Mixed Feeling

Agree

Strongly
Agree
5

Directions: Please read each statement carefully and tick your answer
No
.

Questions

10
.
11

I buy green products even if they are more


expensive than the non-green ones.
I prefer green products than non-green products.

End of questionnaire
Thank you for your sincere cooperation