JCC Association Annual Report 2009

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jcc association
annual report 2009

of north america

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2009:

a Year of innovation

the bigger the challenge, the greater the opportunity to make significant change.
This was our attitude throughout 2009, a year defined by the most turbulent economic environment in decades. The crisis led us to seek innovative ways to enhance our services to JCCs—at a time when they were needed most. JCCs faced shrinking budgets, lagging philanthropy, tight funding, and an ultra-competitive marketplace. We dedicated ourselves to providing every JCC with value every day, to help them streamline operations while maintaining their status as a major source of meaningful Jewish connection for many in their communities. We began work on new Jewish vision for JCCs, the first Movement-wide reassessment of what Jewish means at the JCC in nearly two decades. At the same time we unveiled new ways to bring Jewish learning and a vital Israel connection to JCCs. We embraced new communications technology and new partnerships as we reinvented the way we deliver trainings and other professional development opportunities to JCC staff throughout the continent. Our Benchmarking project provided JCCs with invaluable data and specific steps to take on the path to continuous improvement. And we made substantial innovations in our services that can have a direct impact on JCCs’ bottom line, from marketing consultation and DiscoverJCC.com—our new continental web presence for all JCCs—to new program offerings like the Lenny Krayzelburg JCC Swim Academy. But perhaps most importantly, we began to develop and pursue a new strategic direction for the JCC Movement, one that addresses the profound changes we’ve seen since the economic downturn began. We are confronting matters that the Jewish community has ignored for too long, and having conversations that we avoided in the past. We’re questioning the way we organize the community’s resources and the process we employ to make decisions about community needs. The goal of this new strategic thinking is to bring us to a different way of doing business and to exciting new partnerships, and ultimately to position JCCs as leaders and conveners in their communities. It is our hope that one day we will look back to the challenging year of 2009, and see that we laid the groundwork for a bright future for JCCs and the Jewish communities of North America.

Alan P. Solow Chair

Allan Finkelstein President

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innovAtionS in:

jewish Vision
For more than one hundred and fifty years, the JCC Movement has nurtured dos pinteleh Yid, the spark of Jewishness, in North American Jews. It has done so in different ways at different times. At the beginning of the twentieth century, it helped Jewish immigrants adapt to their new homeland; in the middle of the century, it followed the children of those immigrants to their new homes in the suburbs, always supporting and enhancing their Jewish values and their love of Israel. Approaching the end of the century, the JCC Movement initiated a comprehensive renewal of Jewish education for adults that transformed the JCCs into bazaars of Jewish culture and heritage. Now, we are rededicating ourselves to fanning that spark of Yiddishkeit and making sure that our JCCs are places where people find themselves warmed and inspired by the eternal flame of Jewish life. We convened a Jewish visions think tank to reconsider JCCs’ Jewish mission in a new era
With the day-to-day pressures of running large organizations, especially under the burden of an economic downturn, it’s easy for JCCs to push their Jewish mission aside and focus on immediate problems. But the Jewish nature of a JCC and the Jewish community it fosters are critical components of what we do. Indeed, it’s why we do. To focus once more on the JCC’s Jewish mission, the mandel center for jewish education brought together academics, JCC professionals, and religious leaders to think and talk about what Jewish means at the JCC. This conversation is not new, but it needs to begin again with each generation, and we’ve started that most Jewish of activities, the intellectual schmooze.

Rabbi Michael Melchior, former Knesset member and israeli government minister addressed israel Leadership Seminar participants on the topic “Using our vision to Creat Diversity.“

JCC Association Annual Report 2009

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new Young Shlichim program aims to make a strong israeli presence in JCCs an affordable luxury
Everyone knows that young, enthusiastic Israelis make a hugely positive impact on Jewish kids and adults. But how can JCCs find and fund those shlichim, or emissaries, and bring them to work at their JCCs? In partnership with the Jewish Agency for Israel, we have designed a program that will allow JCCs to add qualified and personable young Israeli shlichim to their staff. Moreover, we have assigned a highly qualified Israeli to oversee the program and coach the shlichim as they adjust to American and Canadian life. Knowledgeable support by an experienced senior staff person is the key to make this program succeed.

at the Israeli capacity for innovation: “Today, Israel is much less about planting trees, or the kibbutz-based communal business model and much more about venture capital, entrepreneurship, and technology. Israel is contributing to the global economy and the advancement of our standard of living.”

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hillel And grAndmothers Agree— 1 tAke CAre of yourself! 2

there is a famous story about hillel who told a passerby he was on the way to doing a very important mitzvah. What was that mitzvah? taking a bath! We learn that taking care of our bodies is an important Jewish value, as well as taking care of our spirits and our characters.
Make a staying-healthy chart, which includes brushing your teeth, measuring your growth, wearing weather-appropriate clothing, eating healthy foods, and playing outside. Complement your child on the things she can do for herself.

hillel would say: 4 3 if i am not for myself, who will be for me? And if i am only for myself, what am i? And if not now, when? (1:14)

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to see Explore your cabinets you how many healthy foods snack can find. Share a healthy when you’re done.

for Cut out pictures of “Things I Do Myself” and “Things I Do for Others,” such as putting on shoes and hugging Grandma. Use the pictures to make cards or to illustrate a story.

calendar featuring peer K. explorer® and Dafna®. A series of weekly explorations of Jewish values, the calendar bridges the gap between classroom and home. Each week presents a theme based on a mishna or an idea from Pirkei Avot, and offers activities for parents and children to do together, including conversation topics, creative projects, games, songs, and readings. A three-month pilot of the calendar was tested by parents in select An Ethical Start communities this fall, and the first full-year calendar is being developed for 5771 (2010-11).

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Hanukkah

WhAt does it meAn to Be humAn?
rabbi Akiva used to say “Beloved is humankind for we are created “b’tzelem elohim” or in the image of god. (3:18)
Help your child clean out his toy bin and closet and donate items in good condition. Remember, “Who is rich? The one who is happy with what he has. “(4:1)

humans can speak and make art and tools. We can imitate god’s qualities, like clothing the naked and feeding the poor. these abilities mean we have a tremendous responsibility to our fellow humans.
Set aside one night of Hanukkah to be family art night, and create a mural, collage, or sculpture for a special relative or friend.

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Hanukkah
One Hanu kkah nigh children t, tell your how you made impo choices, such as where you rtant to school, went how you friend, wha chos t neighbor e your best hood you live in. Draw a family tree and trace the history of your family and their choices.

Choose WhAt pAth to tAke
this mishna refers to choices that affect how we live our lives. All choices have consequences. the maccabees chose to stand up for their beliefs. What were the consequences of their choice?

Gourmet curriculum aims to help early childhood parents bond with each other, and the JCC
Today’s parents with young children are tomorrow’s community leaders—but only if they get involved. We developed a new curriculum, connected to our signature early childhood program, An Ethical Start, that brings parents into the EC centers to learn more about their child’s experience, to bond with other parents, and ultimately to develop stronger connections and commitment to the JCC. The Gourmet’s Guide to Ethics: Soup to Nuts with An Ethical Start® is a four-part family series that builds upon our classroom curricula. The events are casual, fun, and educational. The curriculum provides JCCs with a step-by-step guide of how to plan the events, what food to serve, conversation starters—everything they need to create a series of social and educational events that bring parents with young children closer to each other, and to the JCC.

rabbi Akiva says, “the freedom of choice is given.” (3:19)

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Where does the time go?
As the solar calendar year winds down, we often think about the year that has passed. school vacation may give you a lot of free time. this is a perfect opportunity to explore this concept with your child.

Undaunted by conflict in Gaza, board members at our israel leadership seminar made stronger JCC-israel connections a priority
Ignoring the flying rockets, JCC Association board members visited Sderot and other towns in southern Israel at the beginning of 2009 to learn first-hand about what was happening. But they didn’t focus on politics alone. They also met Israeli entrepreneurs, artists, academics, and innovators, gaining a deeper understanding of what makes Israel the vibrant, diverse, start-up nation that it is. Some of our board members blogged about their trip. Entrepreneur Andy Shaevel marveled

What makes time move slowly or quickly? Help your child to identify the things that must be done quickly, like eating ice cream before it melts, or the things that require patience, such as washing hands well. Talk about what you miss out on when you’re late.

And if not now, when? (1:14)
Prepare an obstacle course and aim for the best time. Use a kitchen timer to see how long it takes an ice cube to melt or bread to toast.

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Continue your explorAtion of time
In the car, keep a lookout for buildings or towers with clocks. Count the number of clocks in your home. Go to a store and look at all of the watches.

Look up the candle lighting time for Shabbat this week and arrange to light the candles at that exact time. How does it feel to schedule your day around a specific time? Don’t wear a watch or try not to look at the clock on Shabbat. Does that change the way you and your family spend the day?

new calendar bridges the gap between home and classroom for An Ethical Start® students
“What did you learn at school today?” Many parents today want to get more involved with what their children are learning in the classroom—and even bring it into the home. Nowhere is that more apparent than with parents of children involved in an ethical start®, our signature valueseducation program for JCCs. Now they can, thanks to An Ethical Journey Through the Year, a

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Innovations in

Hear, O Israel

Jewish vision
Breaking new ground, we partnered with JESnA to help the Jewish community engage families with young children
Families with young children are of paramount importance to the entire Jewish community, and collaboration is the key to maximizing communal efforts to reach out to them. We looked beyond the traditional communal boundaries, to establish a partnership with the jewish education service of north america (jesna). By combining our respective areas of expertise, we hope to provide communities with better ways to welcome, support, and nurture families with young children, and provide them with the meaningful Jewish experiences that build stronger connection to the Jewish community. Working with JESNA, we are developing three initial projects in pursuit of this vision: a website that will provide information to communal leaders and Jewish early childhood professionals, a conference for Jewish early childhood directors, and a demonstration project that will create a system of Jewish educational opportunities for families with young children.

Camper survey shows value of israel education for teens at resident camps
Do today’s North American Jewish teens have a love of Israel? Can they explain the situation in Israel to someone critical of the Jewish State? According to new survey results, the answer is more likely to be yes among JCC campers who have participated in our teen Israel education program, the Goodman family institute: Yisrael Sheli (my israel). Now in its second-year pilot, the program provides flexible and engaging materials and training strategies to JCC residential camps. The survey of campers, conducted by the florence G. heller-jcc association research center, shows that the program has a significant influence on what the campers know about Israel and how they feel toward Israel. Post-program campers are more likely to express curiosity about and desire to visit Israel, and— perhaps most significantly—they are more likely to feel the pride in Israel that is too important for us to take for granted, and be able to advocate on Israel’s behalf.

ARTzeinu:
OuR lAnd ubmrt

Discover Israel Through the Arts

Getting creative: new curriculum uses israel’s vibrant cultural scene to engage adults
Israel is a small country, but it seems crammed full of painters, poets, musicians, filmmakers, songwriters, dancers, and every other sort of art maker. ARTzeinu (our land): Discover Israel Through the Arts, the newest unit in the Mandel Center for Jewish Education adultengagement program jcc journeys: adult jews living and learning, examines the extraordinary richness of Israeli arts and introduces adults to an Israel they may not know. Offered as a benefit of affiliation, Journeys is designed to appeal to that segment of the population that has the time and curiosity to learn more about Jewish culture—the folks who will soon make up the largest part of the Jewish community.

to better serve Jewish soldiers, we’re creating portable torahs for our troops
Jewish military chaplains certified by JWB and lay leaders trained by JWB conduct services, lead Seders, and offer comfort to Jewish personnel in the U.S. Armed Forces. But all too often, when conducting services, they are lacking the most powerful, important and essential ritual object of Jewish life – a Torah scroll. Jewish military chaplains asked us for Torahs scrolls they could carry into the combat theater, so JWB Jewish Chaplains Council launched an initiative to commission the writing of small, lightweight and fully-kosher Sifrei Torah (Torah scrolls). It’s a mitzvah for every Jew to write or help to write a Sefer Torah, and torahs for our troops gives the entire Jewish community the opportunity to fulfill this sacred obligation. We brought the sofer (scribe) and scroll to the Jewish Federations of North America General Assembly and other communal gatherings, and hundreds of people have dedicated letters, words, even books of the Torah – almost enough to finish the first Torah. We’re bringing it to the JCCs of North America Biennial, where it will be completed, and immediately beginning work on a second Torah.

JCC Association Annual Report 2009

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A Closer Look:

JWB Jewish Chaplains Council

Called to the Torah... in Iraq
n addition to leading Hanukkah, Passover and Holocaust Remembrance Day services in three Middle East countries and at six forward-operating bases, Rabbi Sarah Schechter, a U.S. Air Force chaplain, officiated at a torah dedication ceremony and at two adult bar and bat mitzvahs when she was stationed at Joint Base Balad, iraq. JWB Jewish Chaplains Council lent her the Sefer torah, and because of that, “two people were able to make their dreams come true,” Schechter says. Both the bar and bat mitzvah had unusual family stories, which they shared with the congregation. in the bar mitzvah’s case, his mom died when he was six and it was just too much for his dad to raise three sons on his own and have them all celebrate their becoming bar mitzvah. in the case of the bat mitzvah, she was born Jewish and raised by a Christian mother and Jewish father. Both of these young people said they grew up knowing they were Jewish, but felt something missing. “When i learned that we would have a Sefer torah here, i told them that if they wanted, i would teach them Hebrew, a few prayers and how to read from the torah scroll,” Schechter says, “and we could celebrate their adult bar and bat mitzvah here in iraq.” they eagerly agreed, and for them, the training and celebration was a “dream come true.” it all happened on a joint-service base (air force and army) in iraq, because of the presence of a torah scroll.

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A procession escorting the Sefer torah at Joint Base Balad, iraq. Rabbi Schechter, right, leads a procession escorting the Sefer torah at Joint Base Balad, irag.

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innovAtionS in:

service to jccs
We knew that challenges arising from the country’s economic condition would lead to unprecedented demand from JCCs for the services and expertise we provide, so we challenged ourselves to develop new ways to deliver services, programs, and expertise that help JCCs better serve their communities and build meaningful Jewish connections.

Challenging ourselves to provide value to every JCC every day
Ever hear of a BHAG? Pronounced BEE-hag, it stands for Big Hairy Audacious Goal—a term coined by business gurus JIm Collins and Jerry Porras, who define it as “an audacious 10-to-30-year goal to progress towards an envisioned future.” In 2009, we set ourselves this BHAG: provide value to every jcc, every day. It’s not an easy goal, and not one we can achieve overnight. But it challenges us to think strategically, to pursue new ideas, and to develop initiatives and services to help every JCC in North America fulfill its essential role in Jewish life.

JCCs and camps is an astonishing asset—but only if it can be gathered, organized, and distributed to the people who need it, when they need it. To move closer to this ambitious goal, we began a major overhaul of jcc resources, our online repository of documents and materials. We added and are improving a strong search feature that will make it easier for JCC staff and lay leaders to find information ranging from sample marketing plans and benchmarking findings to our governance manual and branding guidelines, as well as free illustrations, photos, and ad templates. And most importantly—good ideas from every corner of the JCC Movement.

Upgraded JCC Resources site puts valuable materials a click away, generating 20,000 page views in its first nine months
The JCC Movement comprises more than 350 JCCs, YM-YWHAs, and camp sites in the U.S. and Canada, run by over 3,000 talented professionals, and guided by over 10,000 dedicated volunteer leaders. The collective experience of this group in operating and governing

How to address the economy was the topic of the year. our economy hotline offered hundreds of suggestions
As soon as the depth and breadth of the recession became apparent, our mandel center for excellence in leadership and management began to gather information and resources to help JCCs manage the economic downturn. At first daily, then several times a week, the economy hotline went out to JCC executives and lay leaders, advising them on credit lines, loan practices, membership retention, marketing initiatives, staff policy, fundraising, and many other

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the complete Economy Hotline—150 messages full of ideas to help JCCs address economic challenges—is available for download at JCC Resources. visit www.jcca.org.

aspects of JCC operations. We heard from grateful board members how pertinent the information was, and executive directors reported how often they used the Hotline at board and committee meetings to find solutions. Now that the crisis has eased somewhat and it isn’t published as often, the Hotline is available and searchable on JCC Resources.

gathered recommendations, and got best practice ideas rapidly to camp staff. As the situation unfolded, we connected JCC camps with each other via conference calls. Working together, we were able to minimize the effect of H1N1 on JCC camps continent-wide.

new model of service to early childhood departments leads to dozens of site visits and direct consultations
To augment the distance learning opportunities we offered early childhood educators in 2009, we

also remodeled our service plan to dramatically increase the number and frequency of on-site visits. Mark Horowitz, director of early childhood education, visited nearly fifty EC sites in person, holding face-to-face meetings to build relationships with JCC staff, to get to know the challenges they face, and to share with them the latest developments in the field. In addition to consulting on the traditional professional issues of working with young children, Mark also focused on Jewish vision, helping JCCs develop the idea of the EC center as a place built around a foundation of Jewish values made visible to children, and incorporated into daily life.

our assistance helped JCC camps weather a potential pandemic in 2009: H1n1
JCC summer camps from Montreal to California share many of the same challenges each year, from recruiting counselors to building Jewish memories that last a lifetime. In 2009, our camps faced a new challenge: how to handle the H1N1 virus sweeping the continent. Our campers and counselors were particularly at risk. We knew camp staff would be working double-time to run the camps while protecting the health of their constituents, so we provided them with the most valuable safefuard against an outbreak—information. Using our contacts with other camping movements and at the Centers for Disease Control, we

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A Closer Look:

JCC Maccabi Games®

JCC Maccabi Games 2009: Host Communities: San Antonio, TX San Francisco, CA Mid-Westchester, NY 3809 Participating Athletes from the USA, Canada, UK, Mexico, Venezuela, Guatemala & Israel.

hen Randi Fields first considered taking on the job of co-chair of the JCC Maccabi Games® in San Francisco, she wasn’t sure she could swing it. “it was a long-term commitment,” she says, but “i love sinking my teeth into a big planning effort.” A member of the JCC of San Francisco’s board of directors, Randi served on the feasibility committee that did a lot of the advance work. “our JCC is smack in the middle of the city, with a small footprint,” Randi says, so there was concern about parking and sports venues. Since San Francisco’s housing stock is much smaller and more compact than other communities, the committee worried whether they’d be able to house all the athletes. “that was a huge effort,” Randi says, but they found almost 500 homes to host. She took four north Carolina teens (one of whom was her college roommate’s son) into her own home, and her son shlepped his mattress downstairs so the boys could all sleep in the same area. the Games committee worked out arrangements for venues with other institutions such as the University of San Francisco and with the municipality. in her work as a filmmaker and producer, Randi had experience dealing with different agencies. “this was a lot like a media production, with a lot of moving parts,” she says, adding that there were 43 separate committees. “i worked with a fantastic team. We had tremendous support from the staff. it was a great group of really smart and committed individuals.” the community-building aspect of the project became clear in the week before the kids showed up, Randi says; it turned into a real bonding experience. “You’d go to the grocery store, and you’d meet people shopping for their athletes.” there were spontaneous gatherings wherever you went—it was a giant shared experience. now Randi chairs the JCC Maccabi Games legacy committee. “it’s an ongoing process, continuing to think of ways to engage the many people who came out.”

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“I love sinking my teeth into a big planning effort.”

the jcc maccabi Games is a partnership between jcc association and maccabi usa, maccabi canada, and maccabi World union.

JCC Association Annual Report 2009

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innovAtionS in:

making jcc learning accessible Across the JCC Movement, tightened budgets threatened to put staff development and learning opportunities out of reach— precisely when they were needed most. We responded with a variety of new approaches to bring more training to more people than ever before. Web-streamed virtual Kadimah conference brings two days of training and inspiration to An Ethical Start® educators in four time zones
In the past, we held two in-person Kadimah conferences* a year, one on each coast, but to avoid prohibitive travel costs for participants this year, we devised a new form of virtual conference that made the teaching, bonding, and morale-building of a Kadimah Conference accessible to JCCs everywhere. The new Virtual Kadimah was an ambitious event held simultaneously over four time zones. The primary conference was held with 30 participants in our New York office, and was streamed live to each participating JCC, which conducted its own simultaneous mini-conference, breaking up into small groups and learning pairs. The whole group would virtually reconvene after 20 minutes to recap and discuss, with remote participants contributing their input in real-time, through an interactive chat feature. Leaders of the local conferences were trained before the event on the technology involved, and how to prepare the conference room to make a physical space that inspires learning. This innovative format saved money for JCCs, and allowed many more staff to participate than in the past.

new regional professional conferences reduce cost barrier, bring expert training opportunities to JCC staff
Live-streaming conferences made distance learning feel not so distant. Pictured: An Ethical Start® conference for Early Childhood educators.

The tough economy made us rethink our traditional professional training program and come up with something more affordable and more efficient. Our solution was to bring the training directly to the audience. Forty JCCs sent almost 300 professionals to four regional

*An Ethical Start’s Kadimah conference (Kadimah meaning “Forward!” in Hebrew) is the initial training for directors, teachers, and Jewish educators in how An Ethical Start is integrated into the school community.

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Innovations in

teaching & training

conferences to learn at a much lower cost. We also held three retreats in different parts of the country so our JCC executive staff could continue to grow and develop while they stayed close to home.

Partnering with the Athletic Business Conference to bring a JCC-specific extra day of learning—and reduced conference fees—for JCC participants
Too good a deal to pass up—that was the special arrangement we made with the athletic Business conference to offer a full day of JCC-focused programming before ABC at a lower rate than attending the meeting alone. JCC professionals grabbed the opportunity to learn how to make their full range of wellness offerings even more attractive to their communities, and we were excited to extend our professional development services to JCCs.

information this year, and looking to connect with colleagues to compare notes on the situation. We knew we needed to find a new way to bring them together, and to provide them with information from outside experts—but it all had to happen with no budget, and at minimal cost to attendees. We put together a day-long development conference, featuring outside experts who agreed to present at the conference pro-bono. Topics included how to motivate donors in a down economy, FRD and marketing, how to use social media for fundraising, and how planned giving can grow in the current environment. The conference was attended in person by over twenty five JCC fundraising professionals and streamed live—using the model we developed for our Virtual Kadimah conference (see p. 9)—to any JCC interested in participating. Remote participants could see the speakers in real time and submit questions and interact with their colleagues via a live chat feature.

with the YMCA kept these training opportunities free for JCCs. By opening the trainings to staff from both organizations, we were able to reach the numbers of attendees that made it feasible for Redwoods to cover speaker costs. The trainings were held across five regions: JCCs hosted the event in Seattle, San Francisco, and Orange County, and YMCAs hosted in Denver and Phoenix, with all five events attended by staff from area JCCs and YMCAs.

Live-streamed conference pairs development experts and JCC FRD staff for full day of idea-sharing on fundraising in a down economy
The challenges engendered by the unpredictible economic environment have been particularly daunting for fundraisers. JCC fundraising professionals were hungry for

We reached out to old friends and new to bring aquatic safety trainings with industry leaders to JCC staff— at no cost
Promoting safety and saving money are both important to JCCs, and sometimes they go hand in hand. We teamed up with The Redwoods Group, a JCC Association preferred vendor, to bring high level aquatics safety training seminars to JCC staff—at no cost. An innovative partnership

Mentoring program partners experienced delegation heads with younger colleagues, makes preparation for JCC Maccabi Games® a breeze
Think it’s all fun and games, being a jcc maccabi Games® delegation head? Guess again. Their many responsibilities include recruiting athletes and coaches, organizing tryouts, scheduling practices, developing year-round social and community service programming for athletes, fundraising, ordering uniforms, even booking flights to the host city—and that’s all before they even get to the Games! It’s a year-long marvel of logistical and organizational wizardry. And in a typical year, fully half of them—over

JCC Association Annual Report 2009

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A Closer Look:
50 people—are doing it all for just the first or second time. To help new delegation heads tackle these challenges, we developed a mentoring program that pairs all first and second year delegation heads with experienced mentors to answer their questions, give them reminders of deadlines throughout the year, and keep them on track to develop a successful delegation. The typical mentor is assigned two or three mentees, each from a different region, to encourage the spread of ideas around the continent. We also developed an intense, in-person training session for new delegation heads, called Delegation Head 101. The two-day seminar gave over fifty new delegation heads an idea of what to expect in the coming year, and tips on how to represent their community and build a delegation of teen athletes—from first tryouts to closing ceremonies— without a hitch.

JCC Maccabi ArtsFest®

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aurie Albert is an enthusiastic shower singer, but “when i hear the wonderful voices of these teens sing, it makes me want to keep my mouth closed,” she says. the community engagement director at the JCC of northern virginia, Laurie oversaw JCC Maccabi ArtsFest® when JCCnv hosted, and she will take a delegation to the JCC Maccabi Experience in Baltimore. Laurie enjoys working with teens. “You get to experience what they’re all about. they have fresh ideas, and so interested in what they’re doing.” Laurie believes that the ArtsFest artists in residence make the program unique. they guide the teens through the process of making art and then lead them to the final performance. the other aspect of the program that Laurie appreciates is the bonding she saw among the 2009 Host Communities: participants. “they’re very supportive New Orleans, LA of each other,” she says, and she Orange County, CA knows that many of the teens keep in touch on Facebook and other social media sites. “that’s what it’s all about” Laurie says. “it’s what happens afterward, and the community we build for the kids.”

“It’s the community we build for the kids”

“Please communicate to the people and organization that made it possible, through financial aid, for Elijah to attend JCC Maccabi ArtsFest, that ArtsFest has been a totally positive force in his life. Even though we celebrate all major Jewish holidays, even though Elijah went to Hebrew school, even though he had a Bar Mitzvah—it has been ArtsFest that has given him his most significant Jewish identity and commitment. JCC Maccabi ArtsFest has become for him the pathway for his positive development as an artist, a person, and a Jew.” Brenda Schuman-Post, Parent, San Francisco

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innovAtionS in:

jcc operations
JCC staff and lay leaders have big responsibilities in their hands, from teaching toddlers to swim to governing the JCC. We’re working on ways to help keep operations running smoothly, so you can focus on the important stuff. Refreshing the business model —and revenue stream —of JCC pools
the lenny Krayzelburg jcc swim academy, our newest signature program, aims at nothing short than rethinking the JCC pool, and transforming it from a loss-leader into a major source of revenue. How? Through the swimright method, a new learn-to-swim curriculum developed exclusively for JCCs by four-time Olympic gold medalist, Lenny Krayzelburg. Lenny’s innovative teaching model not only gets kids swimming quickly, but has them coming for lessons far longer than with typical learn-to-swim programs. His current JCC programs have grown almost exclusively through recommendations from one parent to another, and the word-of-mouth brings new families through the JCC doors for the first time, many of whom discover the JCC and become members. Lenny’s business model includes year-round instruction with open enrollment—rather than

our JCC Excellence: the Benchmarking Project evolves, expanding the definition of JCC excellence, and providing data to JCCs on what’s working...and what’s not
In 2009, we developed benchmarking data for 36 JCCs in the US and Canada, bringing to 56 the number of JCCs that have participated in the project over the past five years. We collected survey responses from over 15,000 JCC members, 3,000 non-member users, and over 2,000 JCC staff members, allowing us to give participating JCCs concrete numbers on how they are performing compared to previous years—and also compared to their fellow JCCs. Since benchmarking itself is an organic process, we’ve improved it based on our own findings, expanding our definition of JCC excellence. To the original categories—jewish impact and financial stability—we’ve added two new ones: attracting and retaining Quality staff, and offering compelling programming. Our reports have helped JCCs in a host of ways, from increasing donations and member retention levels to understanding the importance of performance evaluations and open communication in retaining good staff. Benchmarking data has been used by JCCs for guidance in making major changes, from implementing innovative customer service programs, to determining whether to open on Shabbat.

JCC Association Annual Report 2009

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jeRRy silveRman | toRahs foR ouR tRooPs | jcc goveRnance

the standard ten-week class—and automatic monthly billing. Does it work? Lenny’s longest running program, at the Westside JCC in Los Angeles, is up to over 1300 swim students taking weekly lessons, year-round. We believe that the potential for this new signature program to help kids learn—and love—to swim is as limitless as its potential to help JCCs reinvent their pool as a revenue-generator.

be careful to do due diligence and follow up on problems. Our newly updated manual on governance leads boards step-by-step to a higher level of responsibility.

Pool of Resources
are you maximizing the power of your jcc pool?

our new marketing consultant is helping JCCs reinvent their story—and tactics— for a digital age
The core markets JCCs compete in—early childhood, wellness, camping—are tougher now than at any point in years. At the same time, the way marketing messages are delivered and received has changed dramatically, with developments in social networking and other electronic media. Recognizing that the old ways no longer work in today’s economy, our mandel center for excellence in leadership and management brought in a new marketing consultant to help JCCs re-engineer the strategic and tactical components of their marketing to remain competitive in this new era. Michael Rowland, a brand strategist whose past clients include Panasonic, Cablevision, the YMCA, and UJAFederation of New York, has already been in contact with over one hundred JCCs in eight months on the job. Serving as both educator and coach, Michael’s top focus is to get JCCs to look beyond what other JCCs are doing, and take advantage of innovations from the broader business world. His weekly electronic message—a marketing thoughtstarter, reminds JCCs that thinking new thoughts is essential in times of fast-paced change.

fall 2009 5770 u`x jcca.org

circle

lenny Krayzelburg’s jcc swim academy is bringing an aquatics renaissance to jccs

Addressing today’s need for higher standards of board accountability, we developed board selfassessments...
We want to help JCC boards lead their JCCs to succeed, so we devised a process whereby boards can examine how they operate and where they can improve. Our consultants are available to work closely with individual boards, taking into account their specific communal issues, and aid them to fulfill their missions.

JCC Circle gets a new format—and a new focus on information for JCC lay leaders
Delivering information that JCC leaders can use right now is the goal for our redesigned magazine for the JCC Movement. We have entered a new era in communications, one where we’re all bombarded by information 24/7. We wanted to provide a communication vehicle custom tailored for our audience, so our first issue is sleeker and livelier, and spotlights personalities, programs, and services for JCCs. We also included suggestions for follow up and Internet resources to find out more. We posted the individual articles online and added a talk-back feature, and we linked to the stories from our Twitter feed. JCC Circle has been the magazine for the JCC Movement for many decades; we believe our latest version will find an appreciative audience in the twenty-first century.

...and revised our governance manual for JCC boards
Oversight is an increasingly important aspect of board membership, especially in light of the widely publicized examples of the failure of board oversight in the past few years. In response to that failure, Congress, the courts, and leaders in the nonprofit world have urged boards to improve transparency and accountability. JCC boards need to establish conflict-of-interest and whistleblower policies, and they must

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A Closer Look:

JCC Excellence: The Benchmarking Project

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xecutive Director Mark Shapiro of the Samson Family JCC in Milwaukee can’t say enough good things about JCC Excellence: the Benchmarking Project. “it [did] more than help us recognize the benchmarks. it gave us an opportunity to hear the voices of our members. it helped us keep the mission of our mission [in line] with the mission of our business.” Shapiro points out that while JCCs are naturally process driven, the Benchmarking Project gave the Samson JCC the opportunity to focus on results. they then used those results to work on priorities.

Benchmarking: “It’s really making a difference”
Mark put together a cross-departmental Benchmarking team, which came up with six areas on which to focus. one of those was verbal greetings at the front desk, an area that Benchmarking told them needed improvement. the JCC reprogrammed how the computer displayed members’ names as they swiped in so that the name popped up big and clear on the receptionist’s screen. the JCC also redesigned staff name tags so that they show only a first name and are clipped high on a shirt front, where they are easily read. Both membership and staff welcomed these changes. “it’s been phenomenal,” says Mark. “We’re at 90 percent compliance.” the Benchmarking results now drive the year’s work. “it’s really making a difference,” Mark says.

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JCC Association’s Merrin Teen Fellows

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ne of the first challenges Alan Scher confronted when he became the teen director at the San Francisco JCC was to find the kids. He quickly realized that there aren’t that many teens in San Francisco, a city that is home to many single people. the Jewish teens who do live in the area often go to private school and have many options for their free time. Savvy and articulate, they are totally focused on college, and what they need to get in. “it’s a challenge to engage young people because their time is so precious,” Alan says, but “we have seen tremendous growth.” one way he has connected with teens is through social justice programs. “our most popular event was our local Days of Caring & Sharing program, an outhrowth of the JCC Maccabi Games. one hundred and twenty kids came out, more than came to a Giants game.” Alan remembers how meaningful this kind of work was for him when he was a teenager. the concept of tikkun olam, of repairing a broken world, has always been a part of his Judaism, he says, and “it definitely resonates with teens. they are thinking critically about how they can be working to improve the world.”

JCC Association’s Merrin Teen Fellows: Tikkun Olam “definitely resonates with teens”
Another aspect of Alan’s success is his participation in the JCC Association’s Merrin teen Fellows Program. “i cannot say enough positive things about my experience with the Merrin teen Fellowship. it’s been a great experience to be in this learning environment. i’ve been very impressed with my colleagues.” the structure of the program encourages participants to become friends and colleagues, and Alan says that he has already found himself turning to other Merrin Fellows to discuss ideas. He believes that part of the fellowship is training oneself to be a leader of the JCC Movement. “i have no doubt that i can live up to it,” he says, “because they’ve been preparing us to do it.” one of the most rewarding parts of the experience has been to meet and learn from inspiring JCC professionals, Alan says. “it’s been nothing less than transformative. i don’t think i would have thought that i could make a career in the JCC field if i had not met these people.”

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innovAtionS in:

strategic Direction
The economic bubble of the past few decades has popped, and the idea of perpetual and unlimited growth no longer seems tenable. Similarly, the way the Jewish community operates is changing; we built our Jewish institutions in ways that paralleled the economic bubble, ways that are not likely to return any time soon, if ever. It’s time to rethink how we do things, embrace a meaningful new strategy for the JCC Movement, and clearly articulate the vital role JCCs will play in the future of Jewish communal life.

task forces plot five avenues for the jcc movement’s future
In September 2008, our board of directors began a two-year task force process, which wil chart a strategic direction for JCCs in the coming decade. The final task force reports will be delivered at the jccs of north america Biennial in May, 2010, but the bulk of the work developed throughout 2009 gives a strong idea of where the thinking leads, as presented in the following highlights: MovinG FRoM FitnESS to WELLnESS
It is essential for JCCs to position themselves as the wellness providers for their communities. JCCs have been known for providing high quality fitness services, but wellness involves a more holistic model, which includes a healthy mind and soul in a healthy body. JCCs are uniquely equipped to provide programming to answer this need. The model will include: physical fitness; social action and service; arts and culture; adult learning; and spirituality. The end result will create a well-rounded model of service to members and users that crosses all departments, and even JCCs without fitness centers can become important wellness providers.

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EnGAGinG tHE nExt GEnERAtion in JCC LEADERSHiP
How many JCC leaders are in their twenties, thirties, and forties? How successful have we been at engaging this younger group? The average age of JCC board members does not reflect the great potential of younger, entrepreneurial leaders. We need meaningful leadership development programs to significantly increase the presence of this age cohort on our boards. This is an urgent priority for the entire movement if we are to effectively reshape our agencies for the emerging needs of both individuals and the larger community. Our task force is developing guidelines and a training program to help JCCs throughout North America engage their next generation of JCC leaders.

CREAtinG A nEW viSion FoR DAY CAMPS
Day camping is a core business of JCCs, serving some 80,000 campers and thousands of young staff, yet it is not recognized for the contributions it makes to connecting families with young children to Jewish life. We are planning a landmark study in 2010 of the impact of Jewish day camping, and developing a new vision for day camps that will “put them on the map.” This vision will build the brand identity of JCC day camps; develop curricula to enhance the Jewish experience in day camp; create a new generation of professional development opportunities for day camp directors and leaders; and identify and reinforce exemplary practices in programming, facility, and operations.

ExECUtivE SUCCESSion
A major element of the success of the JCC or any institution is the leadership provided by the chief professional officer. A significant number of our executive directors (as well as those of other Jewish organizations) will retire within the next ten years. The entire movement must focus on identifying potential CEOs both within and without, and preparing them to assume these significant responsibilities. Each JCC should have a plan for succession of executive leadership, just as many have for assuring high quality volunteer leaders. We cannot afford to wait until these positions are open to take action. JCC Association is preparing measures to ensure a seamless transition to capable new executives, including: • creating ongoing training opportunities for assistant directors • Identifying and nurturing promising professionals below assistant director level • creating a training program for all newly placed first time executives, and • developing a continental best practices benchmark to encourage all JCCs to implement an effective on-going executive succession process

iSRAEL AnD tHE JCC
One cannot consider the future direction of North American JCCs without articulating a renewed vision for a vibrant relationship with Israel. The classical Zionism of building the Jewish state is not persuasive to younger generations as a reason to connect to Israel. Still, Israel is, and must remain, central to our understanding of Jewish identity and peoplehood. A new finding in the recent Benchmarking data tells us that a significant percentage of those who feel that the JCC has helped them gain a better understanding of Israel, its people and culture say they are “very likely” to support the JCC and renew their membership. The JCC has a unique ability and responsibility to create real and meaningful connections to Israel for our members and for the larger community, and doing so must be strongly reflected as part of JCCs’ core mission.

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innovAtionS in:

communications technology
Cell phones, e-mail, social networking, e-books, smart phones—the way we talk, write, read, and watch has changed completely in the last ten years, and it will probably change as dramatically in the next five. We’re embracing the revolution in communications, and working to help JCCs shift confidently into the future.

DiscoverJCC: our new movementwide website gives JCCs a continental presence online, and brings visitors one step closer to their local JCC
You know what makes your JCC special. Your members and users know what makes your JCC special. But how will someone who’s never walked through your door—or even heard of your JCC, for that matter—discover the programs, services, and welcoming atmosphere that make your JCC such a distinctive place in your community? Increasingly, the answer is the Internet. The majority of potential new members and users of JCCs will find you via searching online—provided you rank in the top page or two of search results for queries like: “Cleveland Jewish day care” or “Houston summer camp.” And search engine results are only going to become more important as a younger generation—who has grown up doing everything online—comes of age, and becomes the next group of parents with young children.

With this in mind, we launched Discoverjcc.com, a new online presence for the JCC Movement, designed to gather potential new members and users and channel them to their local JCC and JCC summer camp. DiscoverJCC introduces the searching public to the kinds of programs and services they’ll find at a typical JCC, and gives them a hint of the intangible benefits that only a JCC can offer. It features a continental JCC-locater. With a click, the searcher can access an individual profile page for any JCC. We built DiscoverJCC.com—working with our preferred vendor, Accrisoft—to be optimized for search engines, bringing potential members and users searching for services like yours one step closer to discovering your JCC.

our new electronic marketing specialist shows how today’s marketing tools are not just valuable for JCCs—they’re essential
Hired in December of 2008, Interactive Marketing Specialist Chris Strom has provided guidance to

JCC Association Annual Report 2009 JCC Association Annual Report 2009

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provider of customized digital media networks for fitness and family centers — to launch the jcc television network (jcc-tV). JCC-TV is a comprehensive high-definition digital media network that is available for installation within each JCC facility. It broadcasts customized digital music entertainment through overhead sound systems, and high-definition music videos and digital signage through wall-mounted televisions. Music can be customized according to time of day, and to match the general preferences of members and the overall image of the JCC. JCC-TV can be used as a communications platform to educate members while promoting membership sales and JCC programs and services. It can also be used to stimulate third party fundraising, capital campaigns and the generation of media revenues. In the coming months, we will schedule webinars to present JCC-TV to different regions, so JCCs can learn more about how they can keep their JCC fitness centers ahead of the curve.

We’re exploring the new possibilities of social networking, from Facebook to twitter
Social media is truly a brave new world, an entirely different way to engage with our affiliated JCCs, with the Jewish community, with the media, and with the world. To meet our members and stakeholders where they are, we set up Facebook pages for jcc maccabi Games, jcc maccabi artsfest, jcc maccabi israel, jcc professionals, and jWB jewish chaplains council. Our Biennial Facebook page gave people the chance to start a conversation about what they wanted to talk about at the convention. Our existing Listservs were a-buzz with ideas, questions, and responses all day long. Our Twitter feeds gathered hundreds of followers, including many JCCs and Jewish federations and organizations, and gave us another avenue to inform, share, and connect. We’ve learned that social media allows us to do more than tell our story—it permits a real exchange—and we’re excited about the next stage in the communications revolution.

JCCs on a variety of modern day communication challenges. Through his “e-marketing essentials” workshops, webinars and other trainings, he has educated hundreds of JCC professionals about search engine optimization, social media marketing, e-mail marketing and effective Web design. JCC professionals from many different departments have benefited from the trainings. The marketing, fundraising and development, camping and membership staff that have been drawn to his trainings are evidence that the message is spreading— social networking is a tool that can and should be used by everyone inside the JCC. “The Web has not only opened more intimate channels of communications between JCCs and their members, but has enabled members and staff to be the JCC’s most powerful marketing tool,“ Chris says.

Staying competitive: new partnership brings latest digital media to JCC fitness centers
To give JCCs with fitness centers another edge in the ultracompetitive fitness market, we partnered with ClubCom—a leading

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A Closer Look:

Professional Development Services
never would have thought of [being a] day-camp director as a career,” Julie Hollander says. “i just didn’t think that’s what people did for their lives.” But now Julie is the director of youth and camping at the JCC of Louisville, and she loves her job. How did she get from there to here? With the help of JCC Association professional development services, and a JCC Association graduate scholarship. Julie discovered the Bernard & Ruth Siegel JCC in Wilmington, Delaware when she was interning as an undergraduate, and that’s where she fell in love with JCC work. through jccworks.com, she found a job at the Sid Jacobson JCC in East Hills, new York, where she developed a successful school-break teen travel program that emphasized service learning and tikkun olam. When her supervisor suggested she consider graduate school, Julie applied for a JCC Association scholarship. once she earned her master’s in public administration, Julie again turned to jccworks. com. “i knew Lonny Friedman (operations Director, Merrin Center and Graduate Scholarships) and Joy Brand (Associate Director of Professional Development), and they were really helpful. i don’t think i would have found a job in Kentucky without jccworks,” she says. A native of Columbia, Maryland, Julie feels at home in Louisville. “it’s more similar to where i grew up than Long island.” She is working with younger children and overseeing camp programs for every season, and she’s hoping to bring a delegation to the JCC Maccabi Games too. Although Julie’s not certain whether she wants to be a JCC executive or a camp director, she’s definitely interested in an upper management position is the JCC field. “it’s a good working environment,” she explains. “it’s wonderful to meet the needs of the population you’re serving. it’s really meaningful to impart Jewish values, and to know that i’m making a difference.”

“i

Financial Resources Development

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lifelong resident of Staten island, new York, Allan Weissglass remembers when the smallest borough was dotted with woods and farmland. in fact, his father was born on a Staten island farm and went into the family milk business. “My uncles and father were very involved in community,” Allan recalls, “so i had great role models.” Allan currently serves as the chair of JCC Association’s financial resource development committee, and he readily acknowledges that being in the fundraising field this past year has not been a lot of fun. “Having said that, you have to keep things in perspective,” he adds, “and keep in mind the great work that the association continues to do. We met our goal, and that was through the hard work of the staff. Most problems present opportunities. that’s not just a cliché.” Although he’s retired, Allan continues to work hard in the nonprofit sector. “over the years, i’ve built up a habit of community service. it’s ingrained now,” he says. “it’s a nice way to spend time, both in meeting people and doing good. My golf game is awful, and i don’t want to learn to play bridge.” He’s happy to stay in his community and work in organizations, work that he finds both rewarding and satisfying. “i’ve enjoyed it all.”

Heartfelt thanks to Our 2009 Donors
At the beginning of 2009, we were faced with what seemed like an overwhelming challenge: would we be able to reach our annual goal when so many of our supporters— both individuals and foundations— were of necessity reducing or eliminating their charitable contributions? Our campaigns started slowly; gifts we normally receive in the first quarter of the year didn’t arrive, and we just could not predict how the year would end. But we learned, as the year progressed, that our donors are as loyal as they are generous, and as you will see in the pages that follow, our numbers increased, donors said “yes, we will” and we reached and exceeded our annual goals. More than 1500 individuals supported our annual fund in 2009; donors who had been unable to make contributions in 2008 came back to us; and we are able to look ahead to 2010 confident that our support will continue to grow. the mandel supporting foundation renewed its support of the mandel center for jewish education and the mandel center for excellence in leadership and management in jccs; these two centers were able to continue their critically important work, knowing their funding was intact. The work of the Mandel Center for Jewish Education was enhanced by generous continuing grants from the aVi chai foundation and the Goodman family foundation, both of which are enhancing our effort to help JCC Movement camps deepen the Jewish identities and connections to Israel of thousands of youngsters and teens. AVI CHAI generously provided a new grant—Netivim—to sustain the work we have been doing with their support for the past several years. legacy heritage fund continued its support of Days of caring and sharing in Day and resident camps, and was the primary funder of JCC Maccabi ArtsFest for a second year. the foundation for jewish camp, together with a matching grant from the Genesis philanthropy Group, allowed us to pilot a program providing camperships for children of Russian-speaking families. The launch of a new campaign to provide small, lightweight, portable Torahs for Jewish chaplains in the United States Armed Forces (see article on page 6) brought the largely unknown work of jWB jewish chaplains council, a service of JCC Association, into the limelight. We are grateful to jewish federations of north america for highlighting this program at its General Assembly, and for the donations we are receiving, both large and small, in support of this project and the ongoing, daily work of JWB, which serves the Jewish needs of men and women in the military. Towards the end of the year, we were thrilled to receive notification of a new grant for 2010 from the crown family philanthropies in support of JWB. The work of our early childhood services department, and its values-education curriculum An Ethical Start®, was strengthened by a continuing grant from the Brill family foundation. The final quarter of the year showed an encouraging trend for our meeting the challenge: securinG jeWish futures capital and endowment campaign. While the first part of the year saw donors holding back on long-term commitments in favor of annual support, we began to see capital campaign commitments being made towards the end of the year, and now know we are on track to complete the campaign on schedule. We offer special thanks to all of our donors, whose vision and commitment to the work we do validates and reassures us that they truly understand and support the vital role JCC Association plays in leading the JCC Movement in North America.

2009 REVENUES
Program Fees $2,290,000 | 18.1% Draw from Investments for Operations $679,000 5.3% Corporate Sponsorship/ Other $463,000 3.6% Annual Giving & Foundation Grants $3,026,000 | 24% National Federation / Agency Alliance & Individual Federations $1,605,000 | 12.7%

2009 EXPENSES
Financial Resource Development $449,000 | 3.6% Professional Development $694,000 | 5.6% Marketing & Communications $807,000 | 6.5% Finance & Administration $2,936,000 23.6% Services to the Military | $384,000 | 3% Program Enrichment Services $3,515,000 28.3%

Affiliate Dues $4,545,000 36%

Community Consultation Services $1,865,000 15% Jewish Education & Israel Operations $1,753,000 | 14.1%

Total Revenue $12,608,000

Total Expenses $12,403,000

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DonoRS
jcc association endowment and capital funds
Launched in the fall of 2005, the Meeting the Challenge: SECURING JEWISH FUTURES campaign is making it possible for JCC Association to achieve a tripartite goal: • Creating and endowing the new Merrin Center for Teen Services, to benefit both Jewish teens throughout North America and the professionals in JCCs who work with them; • Enhancing the JCC Association general endowment, to enable us to meet the rising costs of our current initiatives, maintain the quality of our signature programs, and to respond flexibly to new JCC needs as they arise; and • Meeting the capital expenses of our relocation to offices at 520 Eighth Ave, necessitated by the changing real estate market in New York. Our new headquarters are providing a fiscally responsible, cost efficient, technologically sophisticated home with room for growth in the years ahead. We thank the donors whose commitment and generosity have helped us pass the two-thirds mark of our $12,000,000 goal for this campaign*. Their contributions will enable us to continue to help JCCs, YMYWHA’s and JCC Movement camps provide programs of excellence and inspire Jewish Journeys for the more than 2,000,000 members and participants who use their services every year.

president’s office and senior staff office mezuzot Dana Egert The Redwoods Group, Inc. Shirley and Allan Solomon Roberta and Allan Weissglass mezuzot Harriet and George Blank Ruth and Michael Fletcher Debby and Hal Jacobs Judith and Lester Lieberman Fani Magnus Monson and Michael A. Monson Alan and Janet Mann Ronna and Michael Segal Amy and Andrew J. Shaevel Charlene and Jack G. Shaffer Deferred Gifts Stephen Fitzsimmons Cheryl Fishbein and Philip Schatten Linda and Jerome Spitzer nonspecific Gifts Myrna Block Jane Gellman Thelma Z. and Melvin Lenkin Charitable Fnd. Inc. Ronald M. Katz Laura Rubin and Leonard Rubin k”z Toby and Robert Rubin Sandra Saltzman Doris and David Yorysh *As of December 31, 2009 For information about contributing to the Meeting the Challenge: SECURING JEWISH FUTURES Campaign, or to learn about naming opportunities in the new JCC Association continental headquarters, please contact Fani Magnus Monson, Vice-President of Development, by email at FaniMM@jcca.org or by telephone at (212) 786-5135.

the merrin center for teen services Anne Heyman and Seth Merrin the jerri-ann and Gary jacobs family conference center Jerri-Ann and Gary Jacobs the irene and edward h. Kaplan lobby Irene and Edward H. Kaplan the Barbara and morton mandel executive suite Barbara and Morton Mandel

program services suite Joan and Irwin Jacobs conference rooms and Department suites Noreen Gordon Sablotsky Ann P. and Stephen M. Kaufman Evelyn and Jerome B. Makowsky Geri and Lester Pollack Paula L. Sidman Andrea and Alan P. Solow president’s office Betty and Norton Melaver senior staff offices Bonnie and Allan Finkelstein Amy and Alan Meltzer Sharon and Stephen Seiden Sharon and David Wax management team offices Irene and Philip M. Shiekman David Sterling

staff lounge D’vora Tager and Robert Dietz professional team and consulting staff offices Michael Ostroff, The Ostroff Group Carol and Lawrence Zicklin Guest and Visiting personnel suite Virginia A. and Francis Maas entryway mezuzah Barbara and Edwin Goldberg Work stations Mandell L. Berman Ruth White Brodsky & Joanne and David Brodsky Marshall B. Coyne Foundation, Inc. Deena and Jerome A. Kaplan I. E. Millstone k”z Barbara and J. Victor Samuels Irene and Philip M. Shiekman

JCC Association Annual Report 2009

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endowment funds: Beyond 2000
JCC Association is grateful to the Harry and Jeanette Weinberg Foundation of Baltimore, and proud to have partnered with it in this successful campaign, which enhanced our endowment by a total of $5,100,000. We thank the following donors whose generosity in contributing $3,600,000 made it possible to meet the Weinberg Foundation’s $1,500,000 challenge grant: Visionary Harry and Jeanette Weinberg Foundation, Inc. founders Edgar M. Bronfman Irene and Edward H. Kaplan Evelyn and Jerome B. Makowsky Benefactors Jane Gellman Ann P. and Stephen M. Kaufman Arlene and Robert Kogod Jacqueline Blatt and Ronald L. Leibow Merle and L. Michael Orlove Geri and Lester Pollack Syril Rubin and Leonard Rubin k”z Noreen Gordon Sablotsky Paula L. Sidman and Edwin N. Sidman k”z Carol Brennglass Spinner and Arthur C. Spinner Lee and John M. Wolf, Sr. Builders Estate of Matilda Blendes Bonnie and Allan Finkelstein Betty S. and Norton Melaver Anne S. Reich & Henry and Anne Reich Family Foundation, Inc. Cheryl Fishbein and Philip Schatten Linda and Jerome Spitzer Roberta and Allan Weissglass patrons Anise and Ronald Belz Ruth White Brodsky and Joanne and Donald Brodsky Marvin Gelfand Barbara and Edwin Goldberg Virginia A. and Francis Maas Phyllis and Philip Margolius patrons (continued) Marvin J. Pertzik Aliki and Peter Rzepka Barbara and J. Victor Samuels Barbara and Norman Seiden Judith Shiekman k”z and Philip M. Shiekman Sharon and Edwin Toporek Linda Cornell Weinstein and Sherwin Weinstein Barbara and Douglas Bloom Barbara and Daniel Drench Annette and Lionel Goldman Tillie Mazor Foundation/Judith Lieberman Judith and Mark Litt Estate of Mary Litt Children and Grandchildren of Jerome B. Makowsky, 1998-2002 Chair, JCC Association, in his honor Lynn and Gerald Ostrow Patricia and Stephen R. Reiner Shirley and Allan Solomon Andrea and Alan P. Solow Estate of Henrietta Weil friends Wendy and Warren Blumenthal Eleanor and Edward Epstein Laura Rubin and Leonard Rubin k”z Charlene and Jack G. Shaffer Randi and Ian Sherman Peggy and Philip Wasserstrom Visionary: $1,500,000 Founders: $250,000 and above Benefactors: $100,000 and above Builders: $50,000 and above Patrons: $25,000 and above Sponsors: $10,000 and above Friends: $5,000 and above

endowment funds: endowing today for tomorrow
The following individuals made a leadership commitment to JCC Association’s Endowment Fund to assure that the work of the JCC Movement continues in perpetuity. We give them our special thanks. These gifts were received prior to the inception of the Beyond 2000 Endowment Campaign. founders Joan and Jesse Feldman k”z Florence G. Heller Memorial Fund Florence G. Heller Trust Mary and Solomon Litt k”z Barbara and Morton L. Mandel Samuel Morganroth Geri and Lester Pollack Esther Leah Ritz k”z Guardians Lili and Max M. Hahn Syde Hurdus Sam Sulsten Lee and John M. Wolf, Sr. Benefactors Beatrice and Irving Edison Henry Kaufmann Foundation Evelyn Goodstein and Jacob Goodstein k”z Irene and Edward H. Kaplan Frances and Joseph Kruger k”z Judith and Lester Lieberman Minnie Nathanson k”z Janet and Irwin Jay Robinson Arlene and Leonard Rochwarger k”z Joanna and Daniel Rose Charlene and Jack G. Shaffer Judith Shiekman k”z and Philip M. Shiekman Jeanne and Milton Zorensky Builders Jean Adler and Robert L. Adler k”z Hyman J. Cohen Bonnie and Allan Finkelstein Leo and George P. Frenkel Yetra Goldberg and Israel Goldberg k”z Ann P. and Stephen M. Kaufman Judith and Mark D. Litt Evelyn and Jerome B. Makowsky Joan and Martin E. Messinger Anne S. Reich & Henry and Anne Reich Family Foundation, Inc. Syril Rubin and Leonard Rubin k”z Muriel Russell Helen Zimman and Harold O. Zimman k”z patrons Ella and Gerrard Berman k”z Elayne and Julian Bernat Shirley and Roy Durst Edwin A. Hochstadter Bea D. Katcher k”z Charles R. Katz Lynne and Charles Klatskin Arthur Kokot Jacqueline Blatt and Ronald L. Leibow Norma and Alfred W. Levy Betty S. and Norton Melaver Susan Mintz and Donald R. Mintz k”z Merle and L. Michael Orlove Pesses-Sachs Family Evelyn S. and Shaol L. Pozez Anne S. Reich and Henry S. Reich k”z Barbara and Norman Seiden Geraldyn and Henry Sicular Roseann and Alan Simberloff Linda and Jerome Spitzer sponsors Gerry and Charles Aaron k”z Dinerman Family Barbara and Daniel Drench Andrew L. Eisenberg Linda Fischer k”z and Robert Fischer Annette and Lionel Goldman Alvin Gray Dolores and Solomon Greenfield Anise and David A. Kaplan Janet Kaplan and Leonard Kaplan k”z Clara Larner and Martin L. Larner k”z Lynn and Gerald Ostrow Marvin J. Pertzik Harriet L. and William Rosenthal Anita Rotman and Arthur Rotman k”z Eugenia and Irving Ruderman Milton A. Shorr David Sterling Muriel and Myron Strober Sharon and Edwin Toporek Peggy and Philip Wasserstrom H. S. Weil Estate Linda Cornell Weinstein and Sherwin Weinstein Roberta and Allan Weissglass Founders: $250,000 and above Guardians: $150,000 and above Builders: $50,000 and above Patrons: $25,000 and above Sponsors: $10,000 and above

tHAnK YoU!

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endowment-funded program support
merrin center for teen services JCC Association is grateful to Anne Heyman and Seth Merrin whose generosity established the Merrin Center for Teen Services, which is dedicated to enhancing the work of teen professionals and providing programming for the youth they serve. support of jcc association israel office Judith and Mark D. Litt jewish education programming Geri and Lester Pollack jcc association scholars fund Syril Rubin and Leonard Rubin k”z lenny rubin israel education fund This fund, named in honor of Lenny Rubin k”z upon his retirement, supports the continuation of Israel education for JCC Association staff. We thank the generous donors who contributed to this fund in 2009: Kate Obstgarten Private Foundation Laura Rubin In addition, we thank the many people of the JCC Movement—lay and professional—who contributed to the fund to honor Lenny Rubin’s memory. lorraine fay linder senior citizens fund lorraine fay linder k”z esther leah ritz next Generation memorial fund To honor the memory of Esther Leah Ritz, former continental chair and founder of the JCC Association Endowment Fund, we established the Esther Leah Ritz Next Generation Memorial Fund. Proceeds of this endowment underwrite the cost of the Next Generation program, which supports the development of lay leadership for Jewish Community Centers. We are grateful to the donors to this endowment fund: Judith and Joseph D. Hurwitz Irene and Edward H. Kaplan Ann P. and Stephen M. Kaufman Carol and Leonard Lewensohn Philanthropic Fund Barbara and Morton L. Mandel Evelyn and Jerome B. Makowsky Melanie Katzman and Russell Makowsky Geri and Lester Pollack Laura Rubin and Leonard Rubin k”z endowed scholarships JCC Association scholarships enable students who plan to make careers in the JCC Movement to pursue their education at the master’s level. We are grateful to the donors of these scholarship funds: Robert L. Adler Memorial Scholarship Fund Alumni Scholarship Fund Ella and Gerrard Berman Scholarship Fund Elayne and Julian Bernat Scholarship Fund Harold Dinerman Memorial Scholarship Fund Shirley and Royal H. Durst Scholarship Fund Joan and Jesse Feldman Scholarship Fund Frances and Samuel Finkelstein Memorial Scholarship Fund Frenkel Memorial Scholarship Fund Israel Goldberg Memorial Scholarship Fund Goodstein-Kleitman Memorial Scholarship Fund Edwin Hochstader Scholarship Fund Irene and Edward H. Kaplan Scholarship Fund Philip R. Kaplan Memorial Scholarship Fund Bea D. Katcher Scholarship Fund Charles R. Katz Memorial Scholarship Fund Mary and Solomon Litt Scholarship Fund Minnie and Louis Nathanson Memorial Scholarship Fund Pesses-Sachs Scholarship Fund Evelyn S. and Shaol L. Pozez Scholarship Fund Henry S. and Anne S. Reich Scholarship Fund Joanna S. and Daniel Rose Scholarship Fund Syril and Leonard Rubin Scholarship Fund Michael-Ann Russell Memorial Scholarship Fund Fedgie and Hy Schultz Memorial Scholarship Fund Geraldyn and Henry Sicular Scholarship Fund Diana S. Simberloff Memorial Scholarship Fund Avraham Soltes Memorial Scholarship Fund Sam Sulstan Memorial Scholarship Fund Olga F. and Oliver B. Winkler Scholarship Fund Helen and Harold O. Zimman Scholarship Fund

The National Federation/Agency Alliance is a partnership that provides a significant amount of funding to nine national agencies including $1,393,000 to JCC Association of North America in FY 2009/1010. The national agencies that make up the Alliance engage in critical work to build capacity and support the work of the federations and their local affiliates. They also help advance the federation system’s goals on a national and international stage. While mindful of its role in evaluating and monitoring the national agencies, the Alliance works to promote deeper relationships and create synergy between the national agencies and the federations.

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JCC Association Annual Report 2009

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jcc association 2009 annual funds
mandel center for excellence in leadership and management JCC Association is grateful to the mandel foundation for its annual renewable grant, which created and sustains the Mandel Center for Excellence in Leadership and Management. JCC Association thanks irene and edward h. Kaplan for their support of a program within the Mandel Center for Excellence in Leadership and Management dedicated to helping new and emerging Jewish communities to create Jewish Community Centers. mandel center for jewish education JCC Association is grateful to the mandel foundation for its annual renewable grant, which created and sustains the Mandel Center for Jewish Education. JCC Association also thanks the following for their support of programs within the Mandel Center for Jewish Education: The AVI CHAI Foundation: Hemshekh: an alumni program for cohort I of Lekhu Lakhem Netivim: a continued support program for Lekhu Lakhem alumni Chizuk: Jewish programming directors strengthening Lekhu Lakhem—JCC Camps Goodman Family Foundation: The Goodman Family Institute: Yisrael Sheli (My Israel) annual funD 2009 JCC Association gratefully acknowledges the following donors who have made generous contributions to the 2009 annual support program: leadership circle Jerri-Ann and Gary Jacobs Joanna and Daniel Rose platinum plus club Edith Everett Joan and Martin E. Messinger Geri and Lester Pollack Barbara and J. Victor Samuels Gold plus club Lois Rosenthal Sharon and Stephen Seiden Paula L. Sidman Shirley and Allan Solomon Jeffrey and Lynda Solomon Foundation, in honor of Lenny Silberman Andrea and Alan P. Solow Sharon and David Wax silver plus club Wendy and Warren Blumenthal Lisa F. and Ron Brill Joanne F. and Donald W. Brodsky Marcella E. and Neil Cohen Bonnie and Allan Finkelstein Cheryl Fishbein and Philip Schatten Ruth and Michael Fletcher Noreen Gordon Sablotsky Ann P. and Stephen M. Kaufman Jeannie and Brian Kriftcher Jacqueline Blatt and Ronald L. Leibow Judith and Mark D. Litt Virginia A. and Francis Maas Millie and Lawrence Magid Evelyn and Jerome B. Makowsky Betty S. and Norton Melaver Amy and Alan Meltzer Linda and Jerome Spitzer Sherry and Doron Steger The Irma T. Hirschl Trust Roberta and Allan Weissglass Bronze plus Harriet and George Blank Tanya and Stephen A. Bodzin The Eric Brown Foundation, Inc. Nancy I. Brown and Peter Brown Dana Egert Arlene Fickler Robin Frederick and Michael Gold Maxine and Jay Freilich Freddi and Marvin Gelfand Jane Gellman Barbara and Edwin Goldberg Roslyn and Ricky Haikin Yetra Goldberg Judith and Lester Lieberman Laurie F. and Paul Lieberman Fani Magnus Monson and Michael Monson Janet and Alan Mann Scott A. Menaker Barbara and Sidney F. Miller Marvin J. Pertzik Joan Karlin and Paul Resnick Laura Rubin Wendy and Steven Rubin Linda and Barry Russin Lori Barnet and Jeffrey Savit Bronze plus (continued) Debra and Gerald K. Schwartz Ronna and Michael Segal Amy and Andrew J. Shaevel Susan Stearns Muriel and Myron Strober Carol and Robert Wertheimer Jessica and Eric Zachs super Vip associate David Ackerman Elizabeth Schiro and Stephen L. Bayer Barbara and Douglas Bloom Dale T. and Edward Filhaber Sandra and Arnold P. Gold Rita and Lawrence Gotfried Mark Horowitz Carole and Morton H. Katz Ronald M. Katz Enid and David Rosenberg Nancy and Lawrence I. Rosenberg Jane Tzinberg Rubin and Kenneth Rubin Toby and Robert Rubin Barbara and Norman Seiden Randi and Ian Sherman Linda S. and Kenneth Simon Johanna and Arnie Sohinki David Sterling Henry Taub Enid and Barrie M. Weiser Mary Rita and Norman Weissman Lee and John M. Wolf, Sr. Vip associate Julian Bernat Ruth Brodsky Jane and John C. Colman Barbara and Daniel Drench Marian Edelstein Ann F. and Robert Eisen Janet S. and Doron Elam Carol and Howard F. Fine Florence and Barry Friedberg Ellen B. Gaber Alan Goldberg Joyce and Neil Goldstein Amy and Barnard Kaplan Lori and Ron Kasner Laurie and Robert Kimsal Jeanmarie and Gary S. Lipman Phyllis and Philip Margolius I. E. Millstone k”z Lynn and Gerald S. Ostrow Amy and David Posner Janet and Irwin Jay Robinson Charlene and Jack G. Shaffer Irene and Philip M. Shiekman Jeanne and Jordan Tobin Nannette and Michael Wien Anita and Earl Winestock executive associate Anonymous Robin and Bob Ballin Arlene D. and Paul Barron Marjorie and Morley Blankstein Renee and Gary J. Bomzer Cheryl and Hal Bordy Nancy and Irving Chase Ziva Davidovich and Leeor Wieselberg Marilyn and Sam Fox Judith Corn and David Fried JoAnn and Paul Gillis Emily G. and James Holdstein David Jacobs Marjorie Klayman Sherry and John Kulman Marilyn and Richard David Levin Garth Potts Patricia and Stephen R. Reiner Sidney and Lois Robbins Francine and Steven Rod Barbara and Richard M. Rosenberg Syril Rubin Susan and Alan Sataloff Brian Schreiber Susan and Richard Strait Ellen and Robert H. Temkin Jennifer Tobenstein and David Polson Sharon and Edwin Toporek Ricki and Howard Wasserman Charlene and Steven Wendell Shirley C. White We thank the myriad federal employees who supported JCC Association through contributions to the combined federal campaign. Bequests Jack B. Sherman Trust The Estate of Henry Kohn Leadership Circle: $25,000 and above Platinum Plus: $18,000 - $24,999 Gold Plus: $10,000 - $17,999 Silver Plus: $5,000 - $9,999 Bronze Plus: $2,500 - $4,999 Super VIP Associate: $1,800 - $2,499 VIP Associate: $1,000 - $1,799 Executive Associate: $500 - $999

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program and project support
JCC Association gratefully acknowledges the following individuals and foundations who have made generous contributions in 2009, making these programs and projects possible:
camping /the legacy heritage fund Days of caring and sharing in Day and resident camps The Legacy Heritage Fund, Ltd. early childhood initiative/an ethical start® The Lisa and Ron Brill Charitable Trust The Marcus Foundation San Francisco Jewish Community Endowment Fund jcc maccabi experience jcc maccabi arts fest JCC Maccabi ArtsFest is presented with support from the legacy heritage fund ltd. We also thank the following donors for their generous support: Gail and Henry Cohen Jeffrey A. Deutsch Feldman Family Supporting Foundation, Inc. Noreen Gordon Sablotsky Lawrence Hellring Ann and Stephen M. Kaufman Jeannie and Brian Kriftcher Lillian and Maurice Lipsey Endowment Fund Mark S. Raymond Amy and Andrew J. Shaevel The Budd and Nanette Mayer Support Foundation, Inc. Jerri-Ann and Gary Jacobs Barbara and J. Victor Samuels The Soref-Breslauer Texas Foundation Ronna and Michael Segal Sherry and Doron Steger David Stone jcc maccabi Games JCC Association thanks its collaborative partners in presenting the JCC Maccabi Games: Maccabi USA/Sports for Israel Maccabi World Union We also thank the following donors for their support: Stephen M. Berkenfeld Bryan Stein support of continental Youth sports programs in jccs jr. nBa/jr. WnBa program initiative National Basketball Association nhl street hockey National Hockey League scholarship programs We gratefully acknowledge the generous supporters of the JCC Association Scholarship Program, which enables students who plan to make careers in the JCC Movement to pursue their education on the master’s degree level. Elizabeth Schiro and Stephen L. Bayer Ed Lee and Jean Campe Foundation Shirley and William L. Grossman Scholarship Fund Louis and Anita Perlman Family Foundation Barbara and J. Victor Samuels jWB jewish chaplains council JCC Association gratefully acknowledges the individuals and organizations supporting the work of JWB Jewish Chaplains Council with contributions of $500 or more: Ilana and Ari Berenson B’nai B’rith International Buffalo Grove, IL, Auxillary No. 89 Neal Cohen Congregation Emanu-El of the City of New York Congregation Or Zarua Covenant B’nai B’rith, CA, Unit 2215 Ruth Herman

jWB jewish chaplains council (continued) Jewish Federation of Greater Middlesex County, NJ Jewish War Veterans, Niles IL Jewish War Veterans Department of NJ, Trenton, NJ New York Metropolitan Region - United Synagogue of Conservative Judaism Harold Z. Scheinman Susan Schneider Temple Israel of the City of New York The Federation of Jewish Women’s Organizations of Maryland The New Kalman Sunshine Fund Jennifer Turner Harriet and Nathan Wasserstrum Women’s League for Conservative Judaism Havva and Etan Zellner military chaplaincy rabbinical school scholarship JCC Association thanks the following donors of scholarships for rabbinical students committed to entering the Unites States Armed Forces: Rabbi Phillip Silverstein, in memory of his wife, Adina Silverstein Jerry Weinstein, in memory of his uncle, Irving S. Weinstein florence G. heller-jcc association research center We thank the following donors whose generous contributions support the Florence G. Heller–JCC Association Research Center’s practice-oriented research for Jewish Community Centers and YM-YWHAs: Sandra and Arnold P. Gold Judith and Lester Lieberman Shirley and Allan Solomon corporate sponsors We thank and acknowledge loeb & loeb llc for providing pro bono legal services regarding intellectual property for JCC Association’s signature programs. We gratefully acknowledge the following companies who provided support to JCC Association continental programs: jcc Day at aBc conference Matrix Fitness Systems Corp. Octane Fitness LLC Power Systems, Inc. Precor

jcc maccabi artsfest The Coca-Cola Company The Redwoods Group Foundation Just Born, Inc. Sterling & Sterling Inc. jcc maccabi Games The Coca-Cola Company Forcefield Protective Headbands Just Born, Inc. New Balance Staples preferred Vendors The following companies provide preferential continental account status or services to affiliated JCCs and/or financial support to JCC Association programs: Accrisoft Corporation Advecor, Inc. All in Kosher Balanced Body Inc. Carab Enterprises, Inc. Clubcom, Inc. Club Resource Group Crown Trophy CSI Software Cybex Elite Team Supplies HydroMassage Fabiano Designs First Data Oracle FreeMotion Fitness Landscape Structures Matrix Fitness Systems Corp. Maytronics US, Inc. Microfit Microsteps, Inc. Mondo Network Services Company Octane Fitness LLC The Ostroff Group Inc. Personal Training on the Net Polar Electro Inc. Poseidon Precor The Redwoods Group, Inc. Retention Management Staples Star Trac Sterling & Sterling, Inc. STOTT Pilates Strive Enterprises, Inc. Technogym USA Corp. TMI Salt Pure Corp. Trident Group LLC program partners American Council on Exercise International Council on Active Aging Les Mills West Coast, Inc.

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2008-2010 officers and Board of Directors officers
Chair Alan P. Solow vice-chairs Lisa Brill, Atlanta, GA Donald Brodsky, Houston, TX Cheryl Fishbein, New York, NY Gary Jacobs, San Diego, CA Virginia A. Maas, Los Angeles, CA Stephen R. Reiner, New York, NY Toby Rubin, San Francisco, CA Stephen Seiden, Livingston, NJ Paula Sidman, Boston, MA Secretary Shirley Solomon, Boca Raton, FL Associate Secretaries Michael Segal, Miami, FL Michael Wolfe, Salt Lake City, UT treasurer Edwin Goldberg, Louisville, KY Associate treasurers Stephen Dorsky, Birmingham, AL Andrew J. Shaevel, Buffalo, NY Doron Steger, Bridgewater, NJ

JCC Association Annual Report 2009

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President Allan B. Finkelstein Honorary Chairs Edward H. Kaplan, Washington, DC Ann P. Kaufman, Houston, TX Jerome B. Makowsky, Memphis, TN Morton L. Mandel, Cleveland, OH Lester Pollack, New York, NY Daniel Rose, New York, NY

Board of Directors
Arlene Barron, New Orleans, LA Stephen L. Bayer, W. Hartford, CT Alvin Berkun, Pittsburgh, PA Harriet Blank, Bridgewater, NJ Warren Blumenthal, Milwaukee, WI Stephen Bodzin, Alexandria, VA Gary Bomzer, No. Miami Beach, FL Lisa F. Brill, Atlanta, GA Donald W. Brodsky, Houston, TX Nancy I. Brown, Alpine, NJ Edward Cohen, Boca Raton, FL Marcella E. Cohen, Washington, D.C. Stephen Dorsky, Birmingham, AL Dana Egert, Boca Raton, FL Andrew L. Eisenberg, Boston, MA Donald Epstein, Cranbury, NJ Arlene Fickler, Philadelphia, PA Dale T. Filhaber, Boca Raton, FL Howard Fine, San Francisco, CA Cheryl Fishbein, New York, NY Ruth Fletcher, San Jose, CA Robin Frederick, Stamford, CT Maxine Freilich, Stamford, CT Marvin Gelfand, Los Angeles, CA Jane Gellman, Milwaukee, WI Sandra Gold, Englewood, NJ Edwin Goldberg, Louisville, KY Joyce Goldstein, Essex Fells, NJ Lawrence Gotfried, West Orange, NJ Roslyn Haikin, Houston, TX Emily Holdstein, Worcester, MA David Jacobs, W. Hartford, CT Gary Jacobs, San Diego, CA Howard Jacobson, Kansas City, KS Amy Kaplan, Voorhees, NJ Edward H. Kaplan, Washington, DC Ron Kasner, North Brunswick, NJ Morton H. Katz, New Orleans, LA Ronald M. Katz, Indianapolis, IN Ann P. Kaufman, Houston, TX Stephen M. Kaufman, Houston, TX Peter Knobel, Evanston, IL Brian Kriftcher, Stamford, CT Ira Kronenberg, Clifton, NJ Sherry Kulman, Toronto, ON Ronald L. Leibow, Los Angeles, CA Laurie F. Lieberman, Chicago, IL Gary Lipman, Stamford, CT Virginia A. Maas, Los Angeles, CA Lawrence Magid, Searingtown, NY Jerome B. Makowsky, Memphis, TN Morton L. Mandel, Cleveland, OH Betty S. Melaver, Savannah, GA Dr. Scott Menaker, Charlotte, NC Dr. Sidney Miller, Columbus, OH Marvin J. Pertzik, St. Paul, MN Geri Pollack, New York, NY Lester Pollack, New York, NY Ronald Prehogan, Ottawa, ON Stephen R. Reiner, New York, NY Paul Resnick, Palo Alto, CA Leonard M. Robinson, Fairfield, NJ Daniel Rose, New York, NY Lawrence I. Rosenberg, Baltimore, MD Howard Rosenbloom, Lutherville, MD Daniel Rubin, Tenafly, NJ Jane Tzinberg Rubin, St. Louis, MO Steven Rubin, St. Paul, MN Toby Rubin, San Francisco, CA Linda Russin, Rockland Cty, NY Noreen Gordon Sablotsky, Miami, FL J. Victor Samuels, Houston, TX Alan Sataloff, Palo Alto, CA Martin J. Satinsky, Philadelphia, PA Jeffrey Savit, Boston, MA Philip Schatten, Brooklyn, NY Brian Schreiber, Pittsburgh, PA Gerald K. Schwartz, Miami, FL Michael Segal, North Miami Beach, FL Stephen Seiden, West Orange, NJ Andrew J. Shaevel, Buffalo, NY Jack G. Shaffer, Denver, CO Cheryl Sherman, Staten Island, NY Ian Sherman, Ottawa, ON Philip M. Shiekman, Philadelphia, PA Paula L. Sidman, Boston, MA Philip Silverstein, Columbia, SC Linda Simon, Pittsburgh, PA Shirley Solomon, Boca Raton, FL Alan P. Solow, Chicago, IL Carol Brennglass Spinner, New York, NY Jerome Spitzer, New York, NY Doron Steger, Bridgewater, NJ Jeanne Tobin, Cleveland, OH Howard Wasserman, Brooklyn, NY David Wax, San Diego, CA Allan Weissglass, Staten Island, NY Mary Rita Weissman, Dayton, OH Robert Wertheimer, Baltimore, MD Michael S. Wien, Marietta, GA Anita Winestock, Vancouver, BC Michael Wolfe, Salt Lake City, UT Eric Zachs, Hartford, CT

honorary Board members
Julian Bernat, El Paso, TX Daniel Drench, MetroWest, NJ Irwin L. Elson, Detroit, MI Gilbert S. Fox, Nashville, TN Hugh W. Greenberg, Detroit, MI Gordon R. Gross, Buffalo, NY Mark D. Litt, Larchmont, NY Gerald S. Ostrow, Pittsburgh, PA Irwin Jay Robinson, New York, NY Harriet L. Rosenthal, MetroWest, NJ Irving Ruderman, Rochester, NY Norman Seiden, Palisades, NJ Myron Strober, Palm Beach, FL Henry Taub, Tenafly, NJ John M. Wolf, Sr., Pittsburgh, PA

28 jcc

association staff and services

Please note that if you are in our telephone system through the main switchboard (212) 532-4958, you can contact additional staff members via their extensions (Last four digits of their number below). Staff members can also be reached directly at their telephone numbers listed below.

Alan Mann Executive Vice-President, JCC and Community Services; Director, Mandel Center for Excellence in Leadership and Management Tel: 212.786.5138 E-mail: amann@jcca.org Gladys Goldman Executive Assistant Tel: 212.786.5088 E-mail: ggoldman@jcca.org community consultants Ann Eisen** Vice-President, Community Services; Consultant on Leadership Development Tel: 504.866.5090 E-mail: anneisen@jcca.org Janet S. Elam* Vice-President, Community Services; Consultant on Emerging Communities Tel: 512.241.1118 E-mail: janetelam@jcca.org David E. Posner Vice-President, Community Services Consultant on Strategic Thinking Tel: 212.786.5124 E-mail: DPosner@jcca.org Brandi Johnson** Southeastern Office Administrative Assistant Tel: 504.866.5090 E-mail: bjohnson@jcca.org mandel center for excellence in leadership and management in jewish community centers Alan Goldberg Vice President, Mandel Center for Excellence in Leadership and Management and Community Services Tel: 212.786.5122 E-mail: gold@jcca.org Deann Forman Director of Benchmarking for JCC Association Tel: 212.710.6432 E-mail: dforman@jcca.org Michael Rowland Contract Consultant, Marketing Tel: 212.786.5153 E-mail: MRowland@jcca.org Jordan Zarin Program Associate, Mandel Center for Excellence in Leadership and Management and Community Services Tel: 212.786.5145 E-mail: jzarin@jcca.org

florence G. heller-jcc association research center Prof. Steven M. Cohen Director, Florence G. Heller-JCC Association Research Center E-mail: scohen@jcca.org finance and administration Services oversees management of financial and human resources record keeping, financial reports, and information technology. Assists JCCs in developing data-processing plans and in conducting financial reviews. Bob Kimsal Chief Financial Officer Tel: 212.786.5141 E-mail: bkimsal@jcca.org accounting Pearl Magence Controller Tel: 212.786.5132 E-mail: pmagence@jcca.org irina Abromov Accounting Assistant Tel: 212.786.5133 E-mail: IAbromov@jcca.org human resources irina Khomina Manager, Human Resources Tel: 212.786.5131 E-mail: ikhomina@jcca.org information technology Andy Zhang Manager of Information Technology Tel: 212.786.5103 E-mail: andyz@jcca.org Paul niedbala Associate, Information Technology/ System Administrator Tel: 212.786.5094 E-mail: pniedbala@jcca.org production Franklin James Production Supervisor Tel: 212.786.5118 E-mail: fuj@jcca.org Donald Credle Production Assistant Tel: 212.786.5113 E-mail: dcredle@jcca.org D’wayne Haywood Shipping and Receiving Tel: 212.786.5107 E-mail: D’wayne_Haywood@jcca.org reception Jamella Hall Receptionist Tel: 212.532.4949 E-mail: Jamella_Hall@jcca.org

financial resource Development is responsible for JCC Association’s fundraising efforts, including annual support and designated giving, JCC Associates, grantseeking, corporate sponsorship and preferred vendor programs, special events and the Meeting the Challenge: Securing Jewish Futures capital and endowment campaign. Fani Magnus Monson Vice-President of Development Tel: 212.786.5135 E-mail: Fanimm@jcca.org David Sobel Director of Corporate Partnerships Tel: 212.786.5148 E-mail: Dsobel@jcca.org Ziva Davidovich Director of Annual Funds Tel: 212.786.5099 E-mail: zivad@jcca.org Elaine vasquez Financial Resource Development Administrator Tel: 212.786.5136 E-mail: evasquez@jcca.org jcc association’s israel office represents the interests of North American JCCs and provides services for them in Israel. It also implements Israel-based Jewish educational programs including training seminars for JCC professional staff and lay leaders, JCC Maccabi Israel® experience programs for teens, Taglit-Birthright Israel for young adults, partnership initiatives between JCCs and community centers in Israel, and creates specialized Israel trips for JCC members. Leah Garber*** Director, Israel Office 011-972-2-625-1265 E-mail: lgarber@jcca.org Sara Sless*** Program Director, Israel Office 011-972-2-625-1265 E-mail: ssless@jcca.org Avigail Barkai *** Secretary, Israel Office 011-972-2-625-1265 E-mail Israel@jcca.org

administration Allan Finkelstein President Tel: 212.786.5082 E-mail: jccal@jcca.org Yael Lubofsky Coordinator of Board Relations Tel: 212.786.5084 E-mail: yael@jcca.org Rabbi Alvin Mars Senior Consultant to the President, Educational Development Tel: 603.292.6205 E-mail: amars@jcca.org community services consults with all communities to enhance the functioning of JCC boards, executives, and staff. Provides JCCs with ongoing training in areas such as lay leadership development, staff development, programming, finances, etc. Helps JCCs improve their services by conducting research, gathering statistical data, and strategic planning studies, developing annual work plans, and providing seminars for management and lay leaders. Community Services sends a bi-weekly electronic communication packet to executive directors and presidents to share resources, information, and trends. Research & statistical data provided by Florence G. Heller-JCC Association Research Center. mandel center for excellence in leadership and management in jewish community centers is transforming the field by allowing JCCs to assess their management effectiveness and leadership needs, to be more responsive to difficulties as they arise, and develop a practical approach towards continuous self-improvement over time. MCELM is helping JCCs meet the challenges of the future with confidence and proficiency.

jWB jewish chaplains council is a US Government-accredited agency to serve the religious, educational, and morale needs of Jewish personnel in the armed forces, their families, and patients in VA hospitals. Its Council Advisory Group consists of Conservative, Orthodox, and Reform rabbis and active-duty Jewish chaplains, a cooperative and successful venture in Jewish pluralism. Rabbi Harold Robinson Director, JWB Jewish Chaplains Council; Director, Armed Forces and Veterans Services Tel: 212.786.5119 E-mail: hrobinson@jcca.org Rabbi Barry Baron Deputy Director, JWB Jewish Chaplains Council Tel: 212.786.5137 E-mail: bbaron@jcca.org Janine Acevedo Program Associate, JWB Jewish Chaplains Council Tel: 212.786.5090 E-mail: Janine@jcca.org mandel center for jewish education has as its mission to infuse the people, experiences and programs of the JCCs of North America with Jewish content, learning, and values, and thereby to enhance and elevate every Jewish person who is part of a JCC community. Dr. David Ackerman Director, Mandel Center for Jewish Education Tel: 212.786.5110 E-mail: dackerman@jcca.org Patricia Cipora Harte Vice-President, Mandel Center for Jewish Education Tel: 212.786.5130 E-mail: pcharte@jcca.org Melanie Levav Program Director, Mandel Center for Jewish Education Tel: 212.710.6434 E-mail: mlelanie@jcca.org Jordan Zarin Program Associate, Mandel Center for Jewish Education Tel: 212.786.5145 E-mail: Ahelfer@jcca.org

marketing and communications maintains consistent brand image for the JCC Movement and provides strategic marketing training to JCCs to increase their effectiveness in image building, advertising, communications , public relations, digital and interactive marketing and branding, as well as accommodating the in-house needs of JCC Association. Robin Ballin Sr. Vice-President, Marketing and Communications Tel: 212.786.5112 E-mail: robin@jcca.org Peter Shevenell Creative Director Tel: 212.786.5101 E-mail: peter@jcca.org Miriam Rinn Communications Manager Tel: 212.786.5092 E-mail: miriam@jcca.org Jeremy Rosenstein Kortes Sr. Graphic Designer Tel: 212.786.5143 E-mail: jeremy@jcca.org Dan Hertzberg Graphic Designer Tel: 212.786.5087 E-mail: dhertzberg@jcca.org Chris Strom Interactive Marketing Specialist Tel: 212.786.5117 E-mail: cstrom@jcca.org Janine Acevedo Marketing Administrator Tel: 212.786.5096 E-mail: jacevedo@jcca.org professional Development recruits, refers for placement, counsels, and trains professionals across the continent. Extends scholarships to qualified college graduates interested in JCC careers and offers training seminars as well as study seminars in Israel. Steven Rod Vice-President, Professional Development Tel: 212.786.5085 E-mail: steverod@jcca.org JoyAnn Brand Associate Director of Professional Development Tel: 212.786.5114 E-mail: joy@jcca.org

Lonny Friedman Lonny Friedman 29 JCC Association Annual Report 2009 Operations Director, Operations Director, Scholarship Program Merrin Center for Teen Services Tel: 212.786.5111 Tel: 212.786.5111 E-mail: lfreidman@jcca.org E-mail: lfreidman@jcca.org tory Holland Program Associate, Professional Development and Conference Registrar Tel: 212.786.5086 E-mail: Tory@jcca.org program services provides JCCs and camps with program assessment and resources to help them maintain creative, innovative programming in arts and culture, early childhood education, adults, teens, individuals with special needs, fitness, recreation, and camping. It also coordinates GesherCity, an initiative for young adults and the JCC Maccabi Experience, which includes JCC Maccabi Games®, JCC Maccabi Israel®, and JCC Maccabi ArtsFest®. Merrin Center for Teen Services creates programs and resources for teens and the professionals working with them to help JCCs inspire the next generation to embark on its Jewish journey. Arnie Sohinki Sr. Vice-President, Program Services Tel: 212.786.5097 E-mail: asohinki@jcca.org adults Patricia Cipora Harte Vice-President, Program Services Tel: 212.786.5130 E-mail: pcharte@jcca.org early childhood education Mark Horowitz Director, Early Childhood Education Tel: 212.786.5098 E-mail: mark@jcca.org Lisa Litman An Ethical Start® Coordinator Tel: 610.668.1656 E-mail: Lisa@jcca.org health and Wellness Steve Becker Director, Health and Wellness Services Tel: 212.786.5105 E-mail: steveb@jcca.org Anthony Slayen Fitness and Wellness Coordinator Membership Consultant Tel: 212.786.5128 E-mail: anthonys@jcca.org merrin center for teen services Aaron Selkow Vice-President, Program Services, Director, Merrin Center for Teen Services Tel: 212.786.5144 E-mail: aaron@jcca.org *JCC Association Southwestern Services office P.o. Box 30372 Austin, texas 78755 tel: 512.241.1118 **JCC Association Southeastern Services office 8200 Hampson Street, Suite 200 new orleans, LA 70118 tel: 504.866.5090 Fax: 504.866.8164 ***JCC Association israel office Solomon and Mary Litt Building 12 Hess Street Jerusalem, 94185, israel tel: 011.972.2.625.1265 Fax: 011.972.2.624.7767 jcc maccabi Games & jcc maccabi artsfest Aaron Selkow Director, JCC Maccabi Experience Tel: 212.786.5144 E-mail: aselkow@jcca.org Michele Korntreger Program Director, JCC Maccabi Games Tel: 212.786.5116 E-mail: michelekc@jcca.org Jason Silberfein Operations & Athletics Director, JCC Maccabi Games Tel: 212.786.5081 E-mail: silberfeinj@jcca.org Andrea Bochner Host Community Consultant, JCC Maccabi Games Tel: 212.786.5102 E-mail: abochner@jcca.org shaliach Assaf Goren Shaliach, JCC Association Tel: 212.786.5121 E-mail: agoren@jcca.org program associates Leona Strassberg Steiner Program Associate for Program Services, Adults, Sports and Wellness Tel: 212.786.5093 E-mail: leona@jcca.org

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