TROY BAYLESS II

634 Black Bear Drive • Divide, Colorado 80814 • 719.686.8525 • HYPERLINK "mailto:baylesst@me.com" baylesst@me.com

SALES & HOSPITALITY MANAGER
Versatile leader with more than 10 years of experience accelerating sales in the hospitality industry and real estate market. Demonstrated ability to identify and capitalize on new business opportunities by forging exceptional customer relationships. Proven talent for leveraging consultative sales approach and strategic pricing to enhance bottom line. Established track record of success in orchestrating mass marketing and advertising campaigns. Highly capable of training and motivating teams of sales and service professionals. Areas of Expertise Strategic Planning • Restaurant, Hotel & Institutional Management • Business Development Food & Beverage Operations • Marketing • Key Account Acquisition • Needs Assessment New Product Launch • Territory Expansion • Account Management • Competitive Analysis Supply Chain Management • Vendor Sourcing • Cash Flow Management • Market Share Growth

PROFESSIONAL EXPERIENCE Area Manager PERFORMANCE FOOD GROUP, Denver, Colorado • 2008-2009 Drove sales in Southern Colorado territory for Fortune 500 broadline food distribution company. Generated new business by calling on restaurant owners and smaller distributors. Traveled up to 1,000 miles weekly to acquire new accounts and strengthen relationships with existing customers. Ensured timely order processing and collection of receivables (AR) for all accounts. Highlights & Achievements: Bolstered revenue and gross profit margin by leveraging industry knowledge for strategic pricing. Successfully launched new products into market by delivering samples and demonstrations. Real Estate Agent WEGEWOOD PROPERTIES, Woodland Park, Colorado • 2006-2009 Brokered sales of mountain homes in Pikes Peak area. Developed relationships with sellers, buyers, and investors. Directed marketing campaign promoting services to prospective clients nationwide. Purchased advertising space in mass market newspapers and magazines. Highlights & Achievements: Closed all but one listing by connecting local sellers with serious out-of-state buyers. Orchestrated purchase and complete remodel of foreclosure property on behalf of investor. Earned Graduate REALTOR Institute (GRI) designation in less than 12 months. Territory Manager U.S. FOODSERVICE, Denver, Colorado • 2005-2006 Built new territory in Colorado Springs area for the second largest foodservice distributor in the United States. Rapidly secured and grew business through cold calling and product sampling. Maintained 90-100% weekly rate of current accounts receivable.

TROY BAYLESS II • Page 2 • HYPERLINK "mailto:baylesst@me.com" baylesst@me.com U.S. FOODSERVICE continued… Highlights & Achievements: Consistently met or exceeded company’s sales revenue and gross profit targets. Maximized account penetration by forging solid relationships, understanding customers’ business needs, and selecting appropriate product mixes. Buyer & National Accounts Representative BENCHMARK FOODS, Fort Worth, Texas • 2003-2005 Recruited to launch new Dallas and Fort Worth area sales operations for meat and poultry distributor targeting restaurant chains. Promoted Benchmark to prospects in foodservice industry and federal prisons. Identified suppliers, purchased food products, and closed sales. Highlights & Achievements: Established firm market presence by acquiring 21 restaurant chain accounts in less than 1 year. Profitably managed relationships with national producers Tyson and Dutch Quality Foods. District Sales Representative BEN E. KEITH FOODS, Fort Worth, Texas • 2001-2003 Grew foodservice and beverage distribution sales in Dallas market. Met or exceeded all monthly sales revenue and profit goals. Protected cash flow by keeping receivables current at 90%+ rate. Highlights & Achievements: Increased average profit margins by minimizing competition in sales territory. Accelerated penetration of existing accounts by utilizing consultative sales approach. Customer Service Representative BASSHAM FOODS, Fort Worth, Texas • 1997-2001 Expanded business into Dallas market by creating new sales territory. Built customer base through aggressive cold calling, product sampling, and weekly sales visits. Highlights & Achievements: Delivered $20K in weekly sales during first 6 months and propelled annual sales to $2.7M. Captured 95% market share and achieved company’s 4-year objective in only 24 months. EDUCATION Bachelor of Science - Restaurant, Hotel & Institutional Management Texas Tech University, Lubbock, Texas PROFESSIONAL DEVELOPMENT & LICENSES Licensed Real Estate Broker, State of Colorado Graduate REALTOR Institute (GRI) Resort & Second-Home Property Specialist (RSPS) Certification – in progress

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