LESLIE L.

SIMS
19602 Raleigh Circle North Southfield, MI 48076 313.575.5390 leslie.sims14@yahoo.com

SUMMARY A versatile, marketing professional with 5 ½ years of experience in multi-faceted industries, agency, and corporate environments. Expertise in marketing, advertising, business communications, customer relationship management, and product planning. Effective in account management, client relations, teamwork, multitasking and identifying problems / opportunities. Core competencies include: • Project management • Highly effective communication • Great client/customer service • Flawless execution EXPERIENCE BETTER DETROIT YOUTH MOVEMENT, Detroit MI Feb 2010 – Present

Program Director Leveraging skill set as a volunteer, by managing a non-profit “Fashion, Art, Music & Education (FAME) Professional Development Program”, which fosters growth of participating students through the various disciplines of fashion, art, music and education. • Selling program concepts to school administration and staff to gain buy-in • Strategizing curriculum and program plan to target inner city high school students • Overseeing allocation of program budget • Creating promotional collateral to heighten awareness within the student body • Organizing informative/interactive workshops, which encompasses coordination of speakers, volunteers, students, staff, and other logistics GLOBALHUE ADVERTISING, Southfield, MI Dec 2007 – Apr 2009

Account Executive – Walmart Account Served as the liaison between the agency and the client to help drive African-American marketing campaign executions across various mediums (i.e. TV, radio, print, digital, and out-of-home signage). Led the following campaigns: Spring Beauty, Essence Music Festival, Essential Neighbor, Baby, Summer Celebrations, and Black History Month. Responsible for orchestrating 6 departmental teams (i.e. Production/Research Planning/Interactive/Creative/Traffic/Events) to initiate creative ideation and track campaign deliverables, which included negotiation skills, time and project management, multi-tasking, organization, fostering relationships, and deflecting uprising issues. • Increased advertising diagnostics averages by 6% amongst the AA Brand Aspirational female target market • Produced Walmart’s 1st AA Spring Beauty impact print unit, which delivered high consumer engagement in key AA targeted beauty publications • Coordinated Walmart’s 1st AA integrated social networking digital platform, which was ranked #1 amongst other retailers’ digital executions • Ensured all creative executions embodied relevant AA consumer insight, key messaging, brand and campaign mandatories, which resulted in positive consumer focus group feedback and client accolades • Led Diversity Relations advertising initiative, which formulated print ads to raise awareness of Walmart’s AA community support, contributions and sponsorships • Proofed final creative templates internally (prior to client review)


Managed Account Coordinators on project deliverables, such as competitive analysis and other data compilation Monitored the performance of campaigns via media partners, networking sites, and other mediums. Jan 2006 – Dec 2007

ACCENTURE, Southfield, MI

Sr. CRM Marketing Analyst – Marketing Operations and Transformation Team Responsible for consulting with various clients (i.e. United Healthcare, CVS, Washington Mutual, Capital One, Bon Ton, Merck, GMAC) to deliver the best possible solution to address significant business challenges. Aligned Marketing Resource Management (MRM) technological software solution to clients’ internal marketing processes, which involved capturing the ‘to-be’ marketing process, identifying client user/system requirements, and customizing and designing MRM software. • Contributed to business process model, which tremendously helped the client consolidate all marketing planning processes on one platform. • Customized and designed comprehensive templates per client specifications and requirements, which supported uniformity of all creative elements within the client’s multi-channel direct marketing campaigns • Offered best practices to assist clients in transforming their marketing operations and analyses • Developed user acceptance testing scripts and training documentation to ensure an user-friendly transition • Facilitated workshops, training and follow-up sessions/meetings with clients KMART RESOURCE CORPORATION, Troy, MI Dec 2003 – Nov 2005

Merchandising Coordinator Managed and designed hundreds of merchandising layouts for Home Fashions, DIY-Hardware, Infants, and Kidsworld for Kmart retail stores nationally. Served as a member of a cross-functional team to ensure on-time and error-free product transition, which encompassed collaborative skills, effectively communicating merchandising status and delivery timelines, and strong attention to detail. • Increased bath category sales by 10%, upon implementing product layouts which aligned to customer focus program • Conducted competitor analysis and developed product layout recommendations for buying team • Provided assistance to 283 Kmart retail stores to help resolve any plot overviews and layouts issues • Worked with optimization team to analyze store level sales data to determine space allocation of various product • Supported Sears/Kmart merger through cross-merchandising layouts EDUCATION Master of Science in Administration Central Michigan University, Mount Pleasant, MI Graduation Date: Aug 2007 Bachelor of Science in Business Administration/Marketing Bowling Green State University, Bowling Green, OH Graduation Date: May 2003