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CARAT MEDIA WEEKLY NEWSLETTER

No. 820

Media Report

:Google

20142014
10%2013

201/3

/McKinsey & Company(2014/06)Google

1980VISA
1988VISA

Building Brand Image through Event Sponsorship: The Role of Image TransferIMD(2010/06)

Olympic

FIFA

1997-2000

2001-2004

2005-2008

2009-2012

2002

2006

2010

2014

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

McDonald

McDonald

McDonald

McDonald

McDonald's

McDonald's

McDonald's

McDonald's

Panasonic

Panasonic

Panasonic

Panasonic

Adidas

Adidas

Adidas

Adidas

Samsung

Samsung

Samsung

Samsung

Hyundai

Hyundai

Hyundai

Hyundai

VISA

VISA

VISA

VISA

JVC

Emirates

Emirates

Emirates

Kodak

Kodak

Kodak

Toyota

Budweiser

Budweiser

Sony

Sony

Lenovo

OMEGA

Avaya

Avaya

Visa

Visa

Sport Illustrated Sport Illustrated


Xeror

Xeror

General Electric

P&G

NTT

Continental AG

Budweiser

AnheuserBusch InBev

UPS

SWATCH

Omega

GE

Deutsche
Telekom AG

Castrol

Castrol

John Hancock

John Hancock

Manulife

DOW

Fujifilm

Fujifilm

Continental AG

Continental

IBM

Schlumberger

Atos Origin

Bridgestone

Gillette

Gillette

MTN

Johnson &
Johnson

Johnson
Johnson

Atos

MasterCard

MasterCard

Marfrig

Philips

Philips

YGE

Yingli Solar

Toshiba

Toshiba

Yahoo

Yahoo

Sport Illustrated TIME Schlumberger Atos Origin


John Hancock Manulife

: TOP ; FIFA Official site

SK Telecom
()

Oi

1928
1,000

1964

1964

1996
85

2012

1928
1948
Netherlands UK

1956
1964
Australia Japan

1984
USA

1988
1992
Canada Spain

: Coca-Cola and the Olympic Games(2008/07/28)

1996
USA

2008
China

2012
UK

20

1300

1978FIFA
1950

FIFA

2006

FIFA90

2010
Wavin Flag

Wavin Flag

1950
Brazil

1966
1977 1978
1982
England Tunisia Argentina Spain

FIFA


16- FIFA
19

2010Wavin Flag

1998
France


24 171

2.67

2002
Korea &
Japan

2006
2010
Germany South
Africa

FIFA

(
)

:Vs., The FIFA World Cup and Coca-Cola

84

50

2014
Brazil

FIFA

FIFA

1968

2012

2008

2014

1968
1976
1984
France Canada USA

1996
USA

2006 2008
1998 2000
2004
Japan Australia Greece Torino Beijing

2000

: Sponsorship History HighlightsMacdonald UK

2010
2012
Canada UK

70,000

1994FIFA20
20182022

2002

1994
USA

1998
France

2002
Korea & Japan

2006
Germany

2010
South Africa

2014
Brazil

1994
FIFA

FIFA32

FIFA

FIFA
2014

FIFA

FIFA
20

: 2014 FIFA World Cup BrzailTM SponsorshipInternational Food & Beverage AllianceFIFA.com

Dole2008Doled

Dole

2014Dole200(
)

Facebook72
2,800 95.3%
Dole
: (2014/10/28)cnet(2015/02/19)

2015Dole

Red Bull

Red Bull

:Google


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