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An Effort by

Sandeep Puri

The Interview: Suggested questions
 Tell something about yourself
 Tell something about you that is not there in CV
 What is your most significant accomplishment?

 Why should we hire you?
 Have you ever accomplished something you did not think




you could?
Describe a time where your performance went above and
beyond expectations.
What are your career goals? Where do you see yourself 5
years from now?
What are your strengths? Give Examples
What are your areas of improvement? Give Examples
Areas of Interest

Porter’s 5 forces. Customer Analytics  Customer Equity  Customer Constipation .The Interview: Suggested questions  Why do you want to work here?  Sales vs Marketing  Barter  Rifle shot approach  Carpet Bombing  Difference between Customer & Consumer  Credit term practices ( Local and out stations)  Application aspects of BCG. SWOT etc  Different terms used in Exports/International Marketing  Predictive Analytics.

The Interview: Suggested questions  What is retailing?  Pile it high…sell it cheap…What do you mean by this?  Different marketing channels  Segmentation. Targeting and Positioning (Give Examples)  Ads you like…Why?  Ads you dislike…Why?  How can you predict whether your customer is pregnant or not? .

Distribution Exclusive Selective Intensive .

Market Segmentation  Geographic  •Region •Density •City size Demographic  Psychographic  Behavioral •Social class •Lifestyle •Personality •Occasions •Benefits •Loyalty status •Age •Gender •Family size •Income •Occupation •Education •Religion •Race •Nationality .

 User positioning.g. e.  Quality/Price positioning. e.Market Positioning  Attribute positioning. e. Disneyland.g. the best value for money. IMT  Management Education Institute.g. Magic Mountain  Thrill seekers.  Product category positioning. . e.  Use/Application positioning: e.g. e. Wheel. the largest theme park in the world.  Benefit positioning.g.g. Japanese Deer Park for quick entertainment. A theme park for people seeking a fantasy experience.

 Personal selling: Face to face interaction with one or more prospective purchasers for the purpose of making sales.Promotion Mix  Advertising: Any paid form of non-personal presentation and promotion of a product. . or other nonpersonal contact tools to communicate with or solicit a response from speicific customers or prospects.  Direct marketing: Use of mail.  Public relations: A variety of programs designed to promote and/or protect a company’s image or its individual products.  Sales promotion: Short term incentives to encourage trial or purchase of a product. telephone.

Brand Equity Models .Tasks Performed by Brand Managers  Develop long-range and competitive strategy for each       product Prepare annual marketing plan and sales forecast Work with advertising and merchandising agencies to develop campaigns Increase support of the product among channel members Gather continuous intelligence on product performance. customer attitudes Initiate product improvements You should know: Bulls Eye Positioning.

Some Questions for Finance           Debt Syndication Securitization Arbitrage BSE & NSE Asset stripping Black Monday Black Wednesday Blue Chip Interest-only mortgage Mis-selling           EBITDA Factoring Flotation Hedge funds Libor P/E Ratio Subprime Mezzanine finance GDP and GNP Zopa .

More Jargons  Due Diligence  Granularity  Impact Analysis  Hired gun  Over-run  Jettison employees  PSO  Tight supply and demand  Scope-creep  PERT Chart  Organic Growth  Band-aid approach  Inorganic growth  Gantt Chart  Linear Growth .

Some More Questions  Ballpark Estimate  Saddle Effect  Beta ratio  CRR  Reverse Repo Rate  Sunk cost  Relationship between exchange rate and exports  Relationship between inflation and interest rate .

For HR students It is usually a behaviour based interview Questions are usually asked on :  Soft Skills  Areas of Interest  Projects/Summer training  Current HR practices  Competency Mapping .

For IT Students  What do you do to maintain your technical certifications?  What automated-build tools or processes have you used?  What development tools have you used?  What languages have you programmed in?  What source control tools have you used?  What technical websites do you follow?  Describe a time when you were able to improve upon the design     that was originally suggested. what solution would you provide. Given this problem (problem is based upon job requirements). Describe the most innovative change that you have initiated and what you did to implement this change. How do you handle multiple deadlines? How do you keep current on this industry? . Explain your thought process.

You have found this bug while you were testing. the other is cloud-based. What is your next move? .For IT Students  How do you troubleshoot IT issues?  Tell me about the most recent project you worked on. Assuming they are functionally equivalent. What is the biggest IT challenge you have faced and how did you handle it? You have been asked to research a new business tool. You have come across two solutions. What were     your responsibilities? Tell me about the project you are most proud of. why would you recommend one over the other? You have submitted a piece of code that has broken the client's website in production. One is an on-premises solution. and what your contribution was. and nobody else knows about it.

For Manufacturing Students  MES  Six Sigma  Kanban  DCR  BOM  QMS  Batch Production  Difference between lean manufacturing and JIT Manufacturing  How to supervise in a manufacturing unit?  Factory overhead  RMA  SCAR  GMP .

How satisfying was it for you? What difficulties did you experience? Did you have any specific problems with the faculty or administration? With which groups did you interact most comfortably? Why?  How do you spend your spare time?  Describe a delicate situation in which your personal sensitivity made a difference.Some General Questions  Describe the social environment at your College.  Have you ever had an idea or a goal to achieve something that required action by other individuals? How did you get the idea or come to set the goal? How did you find or mobilize the requisite resources to make the idea or goal become real? How did you deal with any unforeseen events along the way? .

at work. in your community?  When have you felt most fully challenged and stimulated in your academic or work experiences? Most frustrated? What did you do about your frustration?  Your resume indicates that you _______. Did you choose to pursue this situation on your own or did someone else ask or suggest that you pursue it? What obstacles did you face? How did you overcome them?  What leadership roles have you played in College. Describe a situation in which you recognized a problem or opportunity and organized people or actions in response. would you do it again? . What prompted you to do this? What obstacles did you face and how did you overcome them? What satisfied you most about the experience? Least? Did you have to make any sacrifices along the way? What lessons have you learned? Knowing what you do now.

and others in a significant academic/work experience. In what ways were you most effective with people? What conflicts or difficulties did you experience? What kinds of people did you find most challenging? What would your colleagues say about you?  Where might you look for information on traffic patterns near a shopping mall?  What aspirations do you have for yourself over the next 5 or so years — professionally and personally?  Describe a situation you handled creatively. What experiences have you had working in teams? Using a specific example. bosses. professors. . what role did you play on the team? How did you select that role? What were the most/least satisfying aspects of working on that team? What is the most difficult thing for you in working with a team?  Describe your relationships with colleagues.

Was the experience stressful? If so.  Describe a tough decision and how you reached it. Describe a situation in which you had to convince others that your view. where others might have thought you couldn't succeed. approach. how did you handle the stress? . unusually hard work.  Describe a situation in which you were aspiring to reach a goal. What obstacles confronted you along the way? What did you do to overcome them?  Describe a situation that demanded sustained. or ideas were right or appropriate.

Psychometric Testing  Answer from what you are perspective and not what you want to be or what you think is right .

Final Suggestions  Know your CV  Know the company and its competitors  Plan your responses  Count 10 in your heart before giving decisive answers  Prepare well to answer questions on your hobbies  Please Read : Economic Times on daily basis  Refer latest Marketing White book .

which profile would you choose now. The GD topic was "Mobile phones are connecting or disconnecting people?" . Why sales? Given a choice between sales and marketing.  Why don't you want to join your father's business?      Tell us about your internship (5 minutes).One Example of last year  Tell me about your family background. Why? What books have you read recently? What are the benefits of hub and spoke model? Break down and Build up approach of territory allocation.

Last Words 5 Ws to DO WELL in placement week  Drink Well: Water  Eat Well  Sleep Well  Read Well  Wear Well Stay Relaxed : Hard work never goes waste Tenacity work as Magic .

May God Bestow you with Dream Placements! And You leave campus fast  .