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China Outbound MICE Tourism Market Analysis

China has witnessed rapid expansion of the outbound MICE tourism market. Chinese MICE
tourists market in European region, Russia accounts for the highest share. Germany is the
second leading country in 2014 being followed by France in the same year. Italy and
Switzerland are competing closely with each other to grab maximum share of the pie. United
Kingdom stands at the last position in terms of MICE tourists spending.
This is 3rd edition on China Outbound Tourism by Renub Research. The report titled China
Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism Market to Europe
& Forecast provides a comprehensive analysis of the China Outbound MICE tourism market in
Europe covering in detail various aspects such as MICE tourists visits, MICE tourists spending,
and market share of the Chinese Outbound MICE tourists spending.
This 62 page report with 30 Figures and 4 Tables provides a complete analysis of top 6
European countries visited by Chinese MICE Tourists. All the 6 countries in the report have
been studied from 2 viewpoints.
I.

Chinese Outbound MICE Tourists Visit from the year 2010 2020

II.

Chinese Outbound MICE Tourists Spending(Market) from the year 2010 2020

The Top 6 European Countries studied in the report are as follows

1. France
2. Italy
3. Germany
4. Switzerland
5. Russia
6. United Kingdom

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Data Sources
This report is built using data and information sourced from proprietary databases, primary and
secondary research and inhouse analysis by Renub Research team of industry experts.
Primary sources include industry surveys and telephone interviews with industry experts.
Secondary sources information and data has been collected from various printable and non
printable sources like search engines, News websites, Government Websites, Trade Journals,
White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books,
Industry Portals, Industry Associations and access to more than 500 paid databases.

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About Us
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China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism Market to

Europe & Forecast
Renub Research, 2015
Edition 3.0
All rights reserved. This publication is protected
by copyright. No part of it may be reproduced, stored
in a retrieval system or transmitted, in any form or by
any means, electronic mechanical, photocopying,
recording or otherwise without the prior written
permission of the publishers

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Table of Contents
1.

Executive Summary

2.

China Outbound MICE Tourists Visit, Spending & Forecast to European Countries (2010

2020)
2.1

China Outbound MICE Tourists Visit & Forecast to European Countries

2.2

China Outbound MICE Tourists Spending & Forecast to European Countries

3.

China Outbound MICE Tourists Spending Share & Forecast (2010 2020)

4.

China Outbound MICE Tourists Spending Share & Forecast to European Countries (2010

2020)
5.

China Outbound MICE Tourists Visit, Spending & Forecast Top 6 European Countries (2010

2020)
5.1

France China Outbound MICE Tourists Visit, Spending & Forecast (2010 2020)

5.1.1

France China Outbound MICE Tourists Visit & Forecast

5.1.2

France China Outbound MICE Tourists Spending & Forecast

5.2

Italy China Outbound MICE Tourists Visit, Spending & Forecast (2010 2020)

5.2.1

Italy China Outbound MICE Tourists Visit & Forecast

5.2.2

Italy China Outbound MICE Tourists Spending & Forecast

5.3

Germany China Outbound MICE Tourists Visit, Spending & Forecast (2010 2020)

5.3.1

Germany China Outbound MICE Tourists Visit & Forecast

5.3.2

Germany China Outbound MICE Tourists Spending & Forecast

5.4

Switzerland China Outbound MICE Tourists Visit, Spending & Forecast (2010 2020)

5.4.1

Switzerland China Outbound MICE Tourists Visit & Forecast

5.4.2

Switzerland China Outbound MICE Tourists Spending & Forecast

5.5

Russia China Outbound MICE Tourists Visit, Spending & Forecast (2010 2020)

5.5.1

Russia China Outbound MICE Tourists Visit & Forecast

5.5.2

Russia China Outbound MICE Tourists Spending & Forecast

5.6

United Kingdom China Outbound MICE Tourists Visit, Spending & Forecast (2010 2020)

5.6.1

United Kingdom China Outbound MICE Tourists Visit & Forecast

5.6.2

United Kingdom China Outbound MICE Tourists Spending & Forecast

6.

Worldwide MICE Tourism Number of Meetings in 104 Countries (2010 2013)

7.

China Outbound MICE Tourism Driving Factors

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8.

7.1

Technology Driving MICE Tourism

7.2

Opening of Chinas Outbound Travel Sector to Foreign Capitalized Tour Companies

7.3

Chinas New National Tourism Strategy set to Increase Outbound Tourism

China Outbound MICE Tourism Challenges

8.1

Compliance is a Growing Challenge

8.2

Visa Obtaining Process a Challenge

8.3

Chinese Outbound Tourists Faces Language Issues

8.3.1

Limited Availability of Chinese Language Website

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List of Figures:
Figure 21: China Outbound MICE Tourists Visit to European Countries (Number), 2010 2014
Figure 22: Forecast for China Outbound MICE Tourists Visit to European Countries (Number), 2015
2020
Figure 23: China Outbound MICE Tourists Spending to European Countries (Million US$), 2010 2014.
Figure 24: Forecast for China Outbound MICE Tourists Spending to European Countries (Million US$),
2015 2020
Figure 41: China Outbound MICE Tourists Spending Share to European Countries (Percent), 2010
2014
Figure 42: Forecast for China Outbound MICE Tourists Spending Share to European Countries (Percent),
2015 2020
Figure 51: France China Outbound MICE Tourists Visit (Number), 2010 2014
Figure 52: France Forecast for China Outbound MICE Tourists Visit (Number), 2015 2020
Figure 53: France China Outbound MICE Tourists Spending (Million US$), 2010 2014
Figure 54: France Forecast for China Outbound MICE Tourists Spending (Million US$), 2015 2020
Figure 55: Italy China Outbound MICE Tourists Visit (Number), 2010 2014
Figure 56: Italy Forecast for China Outbound MICE Tourists Visit (Number), 2015 2020
Figure 57: Italy China Outbound MICE Tourists Spending (Million US$), 2010 2014
Figure 58: Italy Forecast for China Outbound MICE Tourists Spending (Million US$), 2015 2020
Figure 59: Germany China Outbound MICE Tourists Visit (Number), 2010 2014
Figure 510: Germany Forecast for China Outbound MICE Tourists Visit (Number), 2015 2020
Figure 511: Germany China Outbound MICE Tourists Spending (Million US$), 2010 2014
Figure 512: Germany Forecast for China Outbound MICE Tourists Spending (Million US$), 2015 2020
Figure 513: Switzerland China Outbound MICE Tourists Visit (Number), 2010 2014
Figure 514: Switzerland Forecast for China Outbound MICE Tourists Visit (Number), 2015 2020
Figure 515: Switzerland China Outbound MICE Tourists Spending (Million US$), 2010 2014
Figure 516: Switzerland Forecast for China Outbound MICE Tourists Spending (Million US$), 2015
2020
Figure 517: Russia China Outbound MICE Tourists Visit (Number), 2010 2014
Figure 518: Russia Forecast for China Outbound MICE Tourists Visit (Number), 2015 2020
Figure 519: Russia China Outbound MICE Tourists Spending (Million US$), 2010 2014
Figure 520: Russia Forecast for China Outbound MICE Tourists Spending (Million US$), 2015 2020.
Figure 521: United Kingdom China Outbound MICE Tourists Visit (Number), 2010 2014
Figure 522: United Kingdom Forecast for China Outbound MICE Tourists Visit (Number), 2015 2020
Figure 523: United Kingdom China Outbound MICE Tourists Spending (Million US$), 2010 2014

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Figure 524: United Kingdom Forecast for China Outbound MICE Tourists Spending (Million US$), 2015
2020

List of Tables:
Table 31: China Outbound MICE Tourists Spending Share (Percent), 2010 2014
Table 32: Forecast for China Outbound MICE Tourists Spending Share (Percent), 2015 2020
Table 61: Worldwide Number of Meetings in 104 Countries (Number), 2010 2013
Table 81: Global Survey on Meeting Approval Process (Percent), 2013

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