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Lina Tarantul

Deerfield, IL 60015
Cell: 847-323-2787
lina.tarantul@gmail.com
SUMMARY
Marketing Manager with fifteen years in corporate marketing and finance experience. Leader with established track record of enabling
large cross-functional teams from strategy development through execution to deliver against P&L objectives. Proven ability to create and
launch innovative and compelling new marketing programs and partnerships that have delivered an average of 15% ROI. Have led
numerous market segmentation, market entry and development strategies.
Extensive operating and P&L management experience in Marketing and Finance departments. Established a strong presence with executive
management to drive consensus and momentum, as well as to ensure alignment between company and team objectives.
SIGNIFICANT ACCOMPLISHMENTS Marketing and Finance Transformations

Marketing lead responsible for integrating $140M Medical Arts Press Company into Quill Healthcare. Maintained 85% of
customer base (800K customers) and 100% sales ($140M)

Plan and execute successful marketing strategy to launch Quill Healthcare vertical, growing share of wallet of existing customers
by 30% while increasing prospect customer base sales by 8%.

Managing a healthcare $9M marketing expense budget, delivering $140M in sales by optimizing the acquisition and development
channels based on lifetime value.

Performed comprehensive financial analysis of $92M marketing campaigns/initiatives such as monthly flyers or catalogs, weekly
postcards, inside and outside sales force, as well as various web offers and search engine programs to impact topline and bottom
line results.

Established relationship with third party consultants to release monthly Healthcare related webinars, industry regulations
newsletters, as well as deep dive research to understand innovative trends and products to add to existing assortment. Put these
initiatives to work in Quill Healthcare resulting in increased sales and demand generation.
PROFESSIONAL EXPERIENCE
Quill Corporation, Lincolnshire, IL

2007- Present

Healthcare Marketing Manager, Quill Corporation


2011 Present

Led Medical Arts Press company Integration into Quill.com

Conduct and ensure successful Healthcare vertical launch, including brand development, marketing and strategic business planning

Develop and implement key marketing customer communication channels: numerous monthly print, weekly emails, web, phone,
digital activities, and social media

Plan, manage and oversee multiple direct customer print pieces related to Healthcare vertical, including marketing offers, product
assortment, and specific category exposure in each book.

Analyzed and projected financial performance of marketing initiatives in comparison to established goals. Identify, access and
communicate issues that affect profitability, budget spend and program/ media efficiency

Develop and refine successful segment strategy, by working closely with all key stakeholders including all area of the business

Set marketing strategy for and executed Quill Rewards Loyalty program

Create and manage the marketing budget/forecast for all active Quill Healthcare activities, including maintaining flat expense budget
while growing 8% in sales

Facilitate and conduct market studies and research to identify sources or revenues and profits, as well as new product needs

Supervised two MDAs

Sr. Marketing Financial Analyst, Quill Corporation


2007 2011

Conducted analytical evaluations of marketing initiatives and significantly contribute to the development of successful Customer
Relationship Marketing Programs

Led marketing forecast process and presentations to executive management including CFO, VP of Marketing, numerous directors and
managers.

Analyzed and projected financial performance of marketing initiatives in comparison to established goals. Identify, access and
communicate issues that affect profitability, budget spend and program/ media efficiency.

Supported forecast analysis and results reporting processes to ensure achievement of sales and profit objectives

Presented monthly and YTD marketing forecasts, key company initiatives, and business results to executive management.

Executed month end process, preparing/maintaining all general ledger entries and accruing marketing expense.

Computed monthly commissions for all sales representatives associated with marketing campaigns, averaging 2,000 reps, consistently
meeting accuracy standards and time deadlines.

Lead and motivated a productive team of 3 financial analysts to meet business and customer service goals.

Lina Tarantul

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Option Care, Buffalo Grove, IL

2005- 2007

Senior Accountant/Supervisor

Supervised 2 staff accountants to meet financial analysis, reporting, and accounting needs of 13 satellite locations.

Performed month-end closings, booked revenue, A/P accruals, adjustments, intercompany transfers, vendor discount allocations,
inventory adjustments, overhead and administrative cost allocation

Assisted GMs with weekly forecasts, market and financial analysis.

Took initiative to ensured timely and smooth audits by preparing schedule and data well in advance of audit, and assisted auditors
throughout the process.

Provided business critical comprehensive financial review of data with GMs, RSMs and AVPs, including revenue and cost analysis,
market review

Produced balance sheet/GL reconciliations, analyzing local cash, refunds, local bank accounts

Conducted onsite visits for inventory observations and analysis of A/R

Educated and trained office staff, accounting staff, reimbursement manager, pharmacists, A/R clerks, pharmacy techs, and inventory
and purchasing managers involved with financial reporting
Staff Accountant, Protective Life Insurance, Co. Bannockburn, IL
Staff Accountant, Birg & Associates, Ltd. Deerfield IL

2002- 2005
2001- 2002

EDUCATION
DePaul University of Illinois
Bachelor of Science, Accounting
ADDITIONAL
Completed Staples LDP Leadership Development Program
Management Certification Program Graduate
FLMI Level I and II - Life Management Institute Atlanta, GA
Fluent in Russian and Hebrew

Chicago, IL
2001