Linchpindex by Josh Bernoff

Index for Linchpin by Seth Godin
1-800-GOT-JUNK, 52 37signals, 73 ABC, 23, See also attendance-based compensation agenda, who sets your, 192±93 agreeableness, 210 air traffic controllers, 54 airline pilots, 54 airlines, 75, 81 United, 183 airport, zen at the, 180 Albright, Madeline, 52 Alcoholics Anonymous, 159 Amazon.com, 35, 92 Bezos, Jeff, 50 cataloguing glitch at, 33±34 failed deal with New York Times, 204 Mechanical Turk Web site, 15 American Dream, 4, 21, 32±33 new American Dream, 33, 200 American Express, 222 Amish, banker to the, 190±91 amygdala, 109, 111, See also lizard brain Anderson, Chris, 73 anger, 176, 177, 180 Anthropologie, 50 anxiety, 136±37 avoiding, 137±38 barrier to success, 142 Apple, 49, 53, 102 architects, 228 Ario, Bruce, 101 art, 235 as gift, 163 audience for, 94 being open is, 93 defined, 83±85, 91 doesn't always pay, 227 endless cycle of, 229 fear of, 99 is original, 85 must be a gift, 86 passion to spread, 98 product of emotional labor, 85 vs. job, 96±97 Art Institute of Chicago, 228 Art of Possibility, The, 59 artists, 76, 207 and prajna, 184 are linchpins, 165 are optimists, 98 art reaches much farther now, 160 artists do emotional labor, 80±100 at center of economy, 90 defined, 8 definition of art, 83±85 Hollywood kills, 167 in China, 83, 85±86 marketers as, 91 not part of a system, 153 paying, 171 rewards for, 53 where artists come from, 28, 29 who can't draw, 83 why become an artist, 90 assembly lines, 194 assembly-line workers, 122 asymptotes, 65±66 attachment, 177±78, 181 to the uncontrollable, 186 attendance-based compensation, 23 attorneys. See lawyers audience for art, 94 vs. critics, 94 authority, linchpins don't need, 201 authors, 145 auto industry, 198±99 automation, 8, 19 average the end of, 19 why people are, 5 Babauta, Leo, 135±36 Baker, Diane, 204 bankers, 190±91 investment bankers, 211 Bates, Sunny, 166 Beach Boys, The, 68 bellboys, 163 Berns, Gregory, 124 Berry, Kim, 30 Bezos, Jeff, 31, 50, 92 Blane, Honoré, 16

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Linchpindex by Josh Bernoff
bloggers, 24 Perez Hilton, 24 William Shakespeare as blogger, 92 blogs corporate, 214 create in place of resume, 73 monetizing, 227 Seth's blog, 169 blue-collar jobs, 61 Bogosian, Eric, 84 boss as excuse, 129 as obstacle, 225 by-the-book bosses, 60 create work for pay bargain, 196 criticism from, 139 don't ask to run interference, 229 resists giving direct feedback, 116 wants linchpin, 38 what bosses want, 37 who is your boss?, 192±93 Boston Philharmonic, 50 bourgeoisie, 22 bowling, 69 Boyle, Danny, 63 Bradbury, Ray, 144 Bradman, Donald, 62 brain. See also lizard brain conflict in, 111 disorders of, 111 evolution of, 109 parts of, 108±9, 109±10 Brando, Marlon, 63 Branson, Richard, 51, 52, 180 British Airways, 168 Brown, Jacqui, 198 bullet trains, 37 bureaucrats, 7, 60, 182, 200 show discernment and passivity, 181 business coaches, 154, 202 business development, 204 Candyland, 193 Carnegie, Andrew, 46 Carnegie, Dale, 217 CastingWords, 15 Catholic Church, 157 CEO, as linchpin, 49 Champagne, 64 change industries in transition, 200 when to pursue, 179 Chaplin, Charlie, 83 charm, 43 chefs, 84 chemists, 92 Chen, Andrew, 74 chicken slaughterer, 118 China, artists in, 83, 85±86 choice, to become a linchpin, 37±38, 189±209 Chrichton, Michael, 144 Chunnel, English, 86 Clark, Brian, 24, 197 Clemson University, 88 Close, Chuck, 93 cogs cog workers lack freedom, 118 employees transformed into, 9 in the industrial machine, 6 not fairly compensated, 19 Colbert, Jean-Baptiste, 63 college professors, 116 colleges, 192±93 Colonna, Jerry, 52 colostomies, 204 Columbia Record Club, 222 Comcast, 212 compensation, attendance-based, 23 competition, price, 13 complexity, managing, 220 compliance, 224, 230 computer games, 144 conductor, orchestra, 43 ConEd, 161, 212 conflict, in the brain, 111 conformity, 230 connection, culture of, 210±17 conscience, vs. the resistance, 131 conscientiousness, 210 consumer culture, 41 schools train for, 42 cooks, 84 coordinating teams, 105 Creative Commons license, 151 creativity, 101, 116±17 easier to fake than embrace, 122 unique, 219, 220

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Linchpindex by Josh Bernoff
cricket, 62±63 critics, 60 vs. audience, 94 Cuban, Mark, 52 Cult of Done, The, 129 culture of connection, 210±17 creating, 211 Curtis-McIntyre. Amy, 81 customer service representatives, 122, 167, 184, 214 cynics, reinforce the resistance, 126 Dadaism, 85 daemon, 106±7 defined, 106±7 the resistance is enemy of, 107 Dafen, 85±86 Daltrey, Roger, 68 Damasio, Antonio, 110 day laborers, 11±12, 87 Dayton, Matt, 75 deadlines, 112 Dean & Deluca, 70 debt vs. equity, 159 Decker, Mary, 65 denial, 186 Denman, Don, 102 Department of Motor Vehicles, 40 design, 90 Detroit, Nathan, 67 devil's advocate, 118 diamond cutters, 174 Dichter, Sasha, 72 Digg, inventing, 52 dignity, 207±8, 230 Dip, The, 75, 132, 223 direct mail writers, 55 discernment, 181 discomfort, seeking, 115 Disney, 90 Disney World, 168 disposable labor, 13 Doctorow, Cory, 29 doctors, 72, 163, 216 Domino's, 61 Duchamp, Marcel, 85 Dudamel, Gustavo, 119 Dunbar, Robin, 155 Dunbar's number, 155 Dylan, Bob, 68, 83, 167 East India Company, 157 Eat, Pray, Love, 108 e-books, 89, 154 economics corporate, 12 favor fast and cheap, 21 of mediocre workers, 25 economy gift economy, 82±83 role of artists in, 90 transformation of, 8 efficiency, 198 effort, doesn't matter, 95 Eisenberg, Jeffrey, 127 electricity, 20 Eliason, Frank, 212 email as time waster, 194 checking, 134, 143 never let lizard send, 141 Emerson, Ralph Waldo, 208 emotional labor, 57, 80±100 art is product of, 85 as competitive advantage, 63 defined, 80 gift of, 82 monetization ruins, 168 more valuable than physical labor, 95 voluteering to do, 80±81 emotional stability, 210 employees. See workers employers, why they want linchpins, 35±36 E-Myth Revisited, The, 10 Encyclopedia Brittanica, 14 Engels, Friedrich, 22 entrepreneurs, 49, 50 equity vs. debt, 159 esprit d'escalier, 103 Ethernet, 166 experts, why to be, 56 extraversion, 210 eye contact, 112 Facebook, increases circle of friends, 161 factories decline of, 8 defined, 40

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Linchpindex by Josh Bernoff
factories (continued) efficiency of, 7 embraced by Great Britain, 64 factory workers, 9, 18, 41, 202 not natural, 17 take-care-of-you bargain, 4 taskmasters are manuals, assembly lines, 194 white-collar, 18 failure, 225±30 and the resistance, 114±15 anxiety is practicing failure in advance, 136±37 expect to fail, 208 fear of, 121 learning from, 115 lizard brain as cause of, 110±11 Fairey, Shepard, 29, 151 fast-food workers, 76 fear, 124±25 anxiety as fear about fear, 136±37 at school, 44 fear response, 124 fearful, 7 fearless vs. reckless, 64 NO FEAR, 233 of art, 99 of being laughed at, 141 of failure, 121 of public speaking, 124 of success, 121 prevents greatness, 100 protection from, 9 self-fulfilling, 125 working despite, 65 FedEx, 50 Feynman, Richard, 29 filmmakers, 167 fired, reaction to being, 115 Flatiron Partners, 52 flight attendants, 80±81, 163, 168 flowerdust.net, 50 folksingers, 160 Food and Drug Adminstration, 201 Ford, 56 Ford, Bill, 56 Ford, Henry, 16 form-fillers, 60 France, luxury goods from, 63 freedom, feeds the resistance, 118 friendlies, 161 fundamentalist zealots, 181 future fighting the, 184 nostalgia for the, 203 seeing the, 178 gatekeepers, 60 generosity, 230 genius are you a, 1, 31 repeating acts of, 99 Gerson, Michael E., 10 Getting Things Done, 126 gift economy, 169 manipulating, 168 Gift, The, 106 gifts, 93, 150±73 art as, 83, 86, 163 dignity, 207±8 emotional labor as, 82 encouraging, 171 for broad circle of friends, 160±61 generate loyalty, 196 genuine, 215 gift culture, 150 gift economy, 82±83, 154 gifts vs. poverty mentality, 89 how people think about, 165 how the Internet changes, 151 how to afford, 166 how to receive, 167 in Native American culture, 151 indicate surplus, 154 Internet as gift system, 169 lost art of giving, 158 make the tribe, 155±56 reasons to give, 93 reciprocity and, 93, 150, 154, 162 refusing, 170 thanking people for, 171 Gilbert, Elizabeth, 106±7, 108 GM, 56, 182 robots at, 37 goals, rethinking in light of the resistance, 147 Goldratt, Eliyahu, 29 Goodman, John, 132 Goodwill, 40

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Linchpindex by Josh Bernoff
Google, 58±59, 207 Googling yourself, 72 what Google search reveals, 73 gorillas, 112 Gould, Stephen Jay, 39 government workers, 201 graphic designers, 73 Grateful Dead, The, 147 Great Britain, 64 Greenberg, Jill, 215 Gribeauval, Jean-Baptiste, 16 guitarists, 152 Gupta, Ishita, 206 Guys and Dolls, 67 H1-B visas, 30 Harvard, 66 Hawk, Thomas, 151 Hector in Queens, 11±12, 87 Hermes, 64 Hertzfeld, Andy, 102 hierarchy of value, 25 high schools, 10 Hilton, Perez, 24 Hines, Duncan, 121 Hobbs, Jack, 63 Hochschild, Arlie, 57 Hollywood, kills artists, 167 HomeTowne Heritage Bank, 190±91 Honest Signals, 214±15 hope, creates stress, 204 horse whisperer, 71 hotel front desk worker, 221 Hsieh, Tony, 83, 219 Huffington Post, The, 121 Hughes, Cathy, 31 humanity, 230 humility, 224 Hutton, Len, 63 Hyatt Hotels, 163 Hyde, Lewis, 106, 151 Iconoclast, 124 ideas, 129 building platforms for, 145 generating, 116±17 writing down, 148 IDEO, 74 indispensable. See also linchpin can you become, 28 choosing to be, 37±38, 34

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how to be, 6, 27 indispensable employees, 9 indoctrination, 39±48 industrial designers, 160 industries. See jobs and industries insurance, 122, 191±92 interchangeable interchangeability, 16 parts, 16 workers, 13, 17 interest, not allowed within tribe, 155± 56 Internet as gift system, 151, 169 broadens gift circles, 160±61 rewards best ideas, 210 Internet diet, 143 investment bank, 211 iPhone, 85 Iraq, 96 IRS, 54 Ive, Jonathan, 53, 83 Jackson, Anne, 50 Jantsch, John, 15, 20 Japan, bullet trains, 37 Jefferson, Thomas, 16 JetBlue, 81, 82 job satisfaction, 211 job security, 4 does not exist, 26 fading of, 8 from being an artist, 90 hard to find for mediocre workers, 54 linchpins have, 35 troubleshooter has, 60 jobs "Not My Job", 33 as platforms, 57 being eliminated, 61 blue-collar, 61 getting a great job, 73 improving your, 190 match with passion, 201 motivations factors in, 77±78 remarkable, 78 risks of ordinary jobs, 29, 30 vs. art, 96±97

Linchpindex by Josh Bernoff
jobs and industries actor, 132 air traffic controller, 54 airline pilot, 54 airlines, 75, 81 architect, 228 artist, 76, 83±85, 207 assembly-line worker, 122 author, 145 auto industry, 198±99 banker, 190±91 bellboy, 163 beverage industry, 91 blogger, 24 blue-collar worker, 61 book publishing, 122, 204 business coach, 154, 202 business development, 204 business-to-business sales, 211 cable service, 212 CEO, 49 chef, 28, 84 chemist, 92 college professor, 116 cook, 84 copywriter, 28 cricket player, 62 customer service representative, 122, 167, 184, 214 day laborer, 11±12, 87 designer, 53 diamond cutter, 174 direct mail writer, 55 doctor, 72, 163, 216 entrepreneur, 49 factory worker, 9, 18 fast-food worker, 76 filmmaker, 167 flight attendant, 80, 163, 168 folksinger, 160 food worker, 70 graphic designer, 73 grocery bagger, 77 guitarist, 152 Hollywood, 167 horse whisperer, 71 hotel front desk, 221 industrial designer, 160 insurance, 122, 191±92 inventor, 28, 88 investment bank, 211 IRS, 54 journalist, 120 lab assistant, 187 laborer, 10 lawyer, 76, 198 manager, 112 marketer, 91 military, 61, 96 movies, 122 music, 68, 123, 184 music management, 205 musician, 24, 119, 213 negotiator, 184 newspapers, 121, 122, 182, 185 nonprofit, 192±93, 227 orchestra conductor, 43 painter, 134, 227 philanthropy, 72 photographer, 93, 151, 215 playwright, 92 poet, 101, 227 postal clerk, 182 process engineer, 28 product developer, 28 programmer, 30, 54 public relations, 228 punch press operator, 53 quantum mechanics mechanic, 92 receptionist, 219 record industry, 167 regulators, 201 restaurant owner, 163 salesperson, 53, 111, 116, 191±92, 207 scientist, 28, 187 search engine guru, 72 shipping, 123 singer, 197 skier, 75 slaughterhouse, 118, 198, 207 software, 104 sportscaster, 179 stage crew, 176 start-ups, 105 stockbroker, 21, 227 stone carver, 92 street performer, 171

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Linchpindex by Josh Bernoff
jobs and industries (continued) teacher, 29, 44, 46, 48 telemarketer, 168 tour guide, 168 transcriber, 15, 21 trapeze artist, 199 travel agent, 21, 186 troubleshooter, 60 utility worker, 207, 212 venture capitalist, 175 white-collar worker, 18 writer, 24, 28, 198 Jobs, Steve, 31, 49, 101 Joel, Billy, 68 John, Elton, 68 Johnson, Keith, 50 Johnson, Nicely Nicely, 67 Johnson, Steven, 193 Jones Soda, 91 Jordan, Michael, 62 journalists, 120 Kelly, Ellsworth, 228 Kelly, Kevin, 37 kids, 42 Kindle, 122 knowledge, depth of, 55±56 linchpins provide, 221 Kodak, 204 Kreutzman, Bill, 205 Krulak, General Charles, 61 Krulak's Law, 61 lab assistants, 187 labor, 23 disposable, 13 emotional. See emotional labor laborers day laborers, 11±12 easily replaced, 10 Lake Champlain Chocolate, 50 Lancaster County, Pennsylvania, 190± 91 laws Krulak's Law, 61 law of linchpin leverage, 51 Law of the Mechanical Turk, 14, 61 Metcalfe's Law, 166 Myth of Project-Specific Passion, 92 Rule of Ordinary People, 10±11 lawyers, 76, 198

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leadership, 174, 220 schools should teach, 48 there is no map for, 187 leaning forward, 75, 76 Lee, Harper, 99 Lee, Ji, 207 Lee, Spike, 29, 92 Lefsetz, Bob, 185 Leibovitz, Annie, 93 leverage law of linchpin, 51 linchpins and, 51 of productivity, 53 Lewis, Herschell Gordon, 29 lifehacker.com, 114 linchpins and leverage, 51 are unselfish, 153 artists are, 165 avoid roach stomping, 206 becoming, 49±79 bosses want, 38 build block of organizations, 20 businesses need, 49 choosing to be, 37±38, 189±209 creates forward motion, 50 defined, 9, 49 deliver unique creativity, 219, 220 don't need authority, 201 embrace lack of structure, 58 equal charm plus talent plus perseverance, 43 get paid more, 34, 35 have unique talent, 222 in economy, 22 inspire staff, 221 job security for, 35 lead customers, 220 linchpin economy, 151 manage complexity, 220 must avoid anxiety, 137 path to becoming, 6 provide deep domain knowledge, 221 seven abilities of, 218±24 ship on time, 147 show passion and discernment, 181 two choices for job, 202

Linchpindex by Josh Bernoff
linchpins (continued) unique interface between people, 218, 219 want a remarkable job, 79 why employers want, 35±36 Linux, 162 literalists, 7 lizard brain, 5, 108±9, 110, 111 as cause of failure, 110±11 as the resistance, 106 at school, 114 at work, 114 causes shenpa, 139, 140 eye contact and, 112 generosity to self can help fight, 209 hard to reason with, 113 in negotiation, 140±41 never let it send an email, 141 symptoms of, 127±28 uses backup plan to sabatoge, 116 Lonely Crowd, The, 188 long tail, the, 73 Looking Out for Number One, 153 Los Lobos, 205 Louis Vuitton, 64 Louis XIV, 63 loved, linchpin may not be, 31 Luther, Martin, 156±57 luxury goods, from France, 63 Ma, Yo-Yo, 119 Mac (computer), 102 machines, return on, 197±98 MacLean, Paul, 110 MacLeod, Hugh, 25 Madison House, 205 Mamet, David, 6 Man on a Wire, 189 Managed Heart, The, 57 management, 23 managers, 112, See also boss Mandela, Nelson, 31 manual readers, 7 manuals, 194 map followers, 7 maps there is no map, 174±88 working without, 57 marketers, 91 marketing, 91

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Marx, Groucho, 79 Marx, Karl, 22, 23 Mauss, Marcel, 150 May, Thornton, 23 Mayer, Marissa, 58±59 MBAs, 96 McCartney, Paul, 68 McConnell, Steve, 104 McDonald's, 36, 40, 54, 96 means of production, owning, 24 Mechanical Turk, 15 Law of the, 14, 61 Web site, 15, 20 mediocre mediocreman, 42 mediocrity, 25 obedience, 39 tedium, pain, and insecurity from being, 54 workers, economics of, 25 workers, lack job security, 54 Memento, 111 Metcalfe, Bob, 166 Metcalfe's Law, 166 microgestures/microsignals, 214±15 Moby, 213 money culture, 156±58 Monier, Louis, 72 More Cowbell, 197 motivation, factors in job, 77±78 Mulally, Alan, 56 music, 68 business, resistant to change, 184 devices to play, 123 music management, 205 music students, 119 RIAA lawsuits, 182 musicians, 119, 152, 213 nails, 88 National Institute of Mental Health, 110 Native Americans, and gifts, 151 negotiation, lizard brain in, 140±41 negotiators, 184 New York Museum of Natural History, 34 New York Times, The, 120, 204 Newmark, Craig, 84 news, standardized, 120

Linchpindex by Josh Bernoff
newspapers, 121, 122, 182, 185 Nicklaus, Jack, 62 Nierenberg, Roger, 43 NO FEAR, 233 nonprofit, 192±93, 227 note takers, 7 Obama, Barack, 219 obedience, 230 mediocre, 39 obedient workers, 34 O'Brien bill, 190±91 openness, 210 optimists, artists as, 98 Ordinary People, Rule of, 10±11 organizations, crack under pressure, 98 outsourcing, 8 overproduction, avoiding, 41 Page, Darienne, 219 painters, 133, 161, 227 in China, 85±86 Parkinson, Jay, 72 passion, 87±89, 181 defined, 87 match with job, 201 project-specific, 92 to spread art, 98 passivity, 181 Pentland, Sandy, 214±15 Percentage of easily replaced laborers, 10 perfection approaching, 65±66 in music, 68 pursuit of, 67 PERL. See Percentage of easily replaced laborers Permission Marketing, 148 perseverance, 43 personality, elements of, 210 Peters, Tom, 83 Petit, Phillippe, 189 Pettis, Bre, 129 philanthropy, 72 photographers, 93, 151, 215 Piano, Renzo, 228 Picard, Robert, 120 Picasso, Pablo, 2, 102 Pizzeria Delfina, 152 placebo effect, 216 Plan B, 116 platform, job as, 57 playwrights, 92 poets, 227 Pollock, Jackson, 84 postal clerks, 182 posture, 76 poverty mentality, 89 prajna, 139, 175, 179, 180, 235 artists and, 184 defined, 139 Prescher, Nadia, 205 Pressfield, Steven, 107 price cheapest wins now, 21 price competition, 13 princess, 43 problems, teaching to solve, 47 prodigy, 43 production, owning means of, 24 productivity, 207 leverage of, 53 profit, source of, 12 programmers, 30, 54 Programmers Guild, 30 proletariat, 22 Protestant Reformation, 156±57 Prudential Insurance, 40 public relations, 228 public speaking, 112 fear of, 124 Pulitzer Prize, 226 punch press operators, 53 Purple Cow, 9, 26 quality, good enough, 69 quantum mechanics, 92 Queens, Hector in, 11±12, 87 quitting, 132, 133 race to the bottom, 11, 35 rationalization, 108 receptionists, 219 reciprocity, 150, 162 and gifts, 93 curse of, 154 record business, 184 regret, 233 regulators, 201 Reidy, Carolyn, 122 Reisman, David, 188

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Linchpindex by Josh Bernoff
rental cars, washing, 162 resistance, the, 5, 101±49 as enemy of daemon, 107 at work, 113 classic quotes from, 129 resistance, the (continued) cynics reinforce, 126 destroys tools that oppose it, 126 devil's advocates and., 118 evolution of, 108 freedom feeds, 118 from fear of failing, 114±15 from lizard brain, 106 generates excuses, 148 how it becomes entrenched, 122 Internet is crack cocaine for, 134 leads to conservative behavior, 117 overcoming with deadlines, 146 prevents quitting, 132 proof of, 123 rationalization as, 108 removing busywork to block, 135 rethinking goals in light of, 147 seeks comfort, 115 vs. conscience, 131 restaurant owners, 163 resume Google search replaces, 73 not needed, 71, 74 PowerPoint replaces, 74 revolutions, 20 RIAA, 182 Ringer, Robert, 153 roach stomping, 206 Roberts, Julia, 63 Roberts, Monty, 71 Roberts, Nora, 206 Rogen, Seth, 159 ROI, 197±98 return on connection investment, 211 Rotterdam Zoo, 112 Rowling, J. K., 160 Rule of Ordinary People, 10±11 Rushkoff, Doug, 169 Ryan, Abbey, 24 safety, illusion of, 126 salespeople, 53, 111, 116, 191±92, 207 business-to-business, 211

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script doesn't work for, 213±14 Salinger, J.D., 92 Saturday Night Live, 103, 197 Schnabel, Julian, 56 schools as selectors of attitude and talent, 47 being good at, 47 don't create remarkable people, 29 fear at, 44 high schools, 10 lizard brain at, 114 should teach leadership, 48 stamp out creativity, 59 train consumers, 42 train factory workers, 41 what schools should teach, 47 what schools teach, 45 scientists, as mapmakers, 187 script, doesn't work in telemarketing, 213±14 search engine guru, 72 seeing clearly, 175, 177 seeing the future, 178 seeing the truth, 185 Seinfeld, Jerry, 84 self-determination, 195 selfishness, 153 Seth's blog, 169 Sexton, Jeff, 61 Shakespeare, William, 84, 92 as blogger, 92 shenpa, 138±42 air turbulence and, 141±42 and social connection, 140 defined, 138 in sales, 139, 140 lizard brain causes, 139, 140 prevents success, 142 Shepard, Sam, 84 shipping product as compromise, 102±3 coordination threatens, 105 linchpins ship on time, 147 real artists ship, 101±49 Seth Godin does this, 135 succesful artists ship. See also work, the thrashing threatens, 104 what it means to ship, 103

Linchpindex by Josh Bernoff
Shirky, Clay, 169 Simmons, Roy, 83 Simon & Schuster, 122 Singer sewing machines, 16 singers, 197 Six Sigma, 69 skier, Nordic, 75 slaughterhouse, 198, 207 Smith, Adam, 7, 22, 23 Sobule, Jill, 31 social intelligence, 124 society, there is no such thing as, 170 software, 104 solving problems, 47 sportscasters, 179 sprinting, 142±43 stage crew, 176 start-ups, 105 status quo fit in or stand out, 202 must defend or challenge, 194 stockbrokers, 21, 227 stone carvers, 92 Stop & Shop, 77 street performers, 171 String Cheese Incident, The, 205 success, fear of, 121 superheroes, 42, 222 superpowers, linchpins have, 223 Sutt, Ed, 84, 88 take-care-of-you bargain, 4 talent, 43 talent, linchpins have unique, 222 Taylor, Jill Bolte, 84 teachers, 29, 44, 46 great teachers needed, 48 teams, coordinating, 105 teamwork, 153 TED, 106 telemarketers, 168 tenure, 116 TGIF laborers, 7 Thatcher, Margaret, 170 Thomas, Binny, 190 thrashing, 104, 105 better to thrash early, 146 Tide detergent, 221 To Kill A Mockingbird, 99 tofu, 91

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Torvalds, Linus, 162 tour guides, 168 Townshend, Pete, 68 Trader Joe's, 13 transcribers, 15, 21 trapeze artists, 199 travel agents, 21, 186 tribe corporate, 158 gifts create, 155±56 Tribes, 152, 187 troubleshooters, 60 truth telling the, 186 untangling the, 185 Twitter, 94±95, 134 as time waster, 194 at Comcast, 212 increases circle of friends, 161 inventing, 52 U2, 153 UAW, 198±99 United Airlines, 183 utility workers, 207, 212 value, hierarchy of, 25 Van Gogh, Vincent, 133 van Stolk, Peter, 91 Venter, Craig, 187 venture capitalists, 175 Virgin Air, 180 Vogt, Deanna, 202 von Kempelen, Wolfgang, 15 Vuitton, Louis, 64 Wagoner, Rick, 56 waiter, 70 Waiting for Godot, 132 Wales, Jimmy, 14 Wal-Mart, 21, 216 War of Art, The, 107 Warhol, Andy, 84, 153 watching people, 142 Waters, Alice, 29 Waters, Muddy, 29 Wealth of Nations, 7 Whack on the Side of the Head, A, 126 whiners, 182 whiners, show attachment and passivity, 181 White House, The, 219

Linchpindex by Josh Bernoff
Whitman, Walt, 82 Whitney, Eli, 16 Wikipedia, 14, 55 Williams, Ev, 94±95 Williams, Keller, 152 Wilson, Fred, 52 Wilson, Woodrow, 46 Wordpress, 24 work definition of µthe work¶, 130 hard work, 207 job is not the work, 97 new world of, 7±27 not just for pay, 87 workaholics, 135 workers. See also jobs and industries interchangeable, 13, 17 lowest skilled workers used, 10 obedient vs. creative, 34 white-collar, 18 working more hours, 195 World Trade Center, 189 writers, 198 Wunderman, Lester, 222 Yale, 110 Yelp, 152 YouTube, 61 Zander, Ben, 50, 59, 119 Zander, Roz, 59 Zappos, 83, 218 zealots, fundamentalist, 181 Zen Habits, 135±36 zero-sum game, marketplace as, 30 Zimdars, Jason, 73 zombies, 200 Linchpindex created by Josh Bernoff (@jbernoff)

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