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SWOT ANALYSIS OF SYSKA LED

SWOT Analysis is a useful technique for understanding company’s Strengths and
Weaknesses, and for identifying both the Opportunities open to the company and the
Threats which are faced by the company.

Strengths SYSKA LED in the market

Light Quality
Eco-friendly bulbs are known to give harsh and unflattering light. SYSKA is here
to change that. Now, have the best of both worlds with our new-generation LED
lights. SYSKA lamps give soft and warm light, illuminating your space with style.

LED Lights for Smart Living
SYSKA Lamps are made for the modern home. It fits into all your existing
sockets and can be used most anywhere you would use a standard incandescent.

SWOT ANALYSIS OF SYSKA LED

Performance
SYSKA LED Lights are an innovation. They were made to replace the regular
incandescent lamps effectively. And they do they do their job well.

Turn into a Green Crusader with SYSKA LED
We have a win-win situation here. SYSKA LED Lamps consume less energy and
therefore your electricity bills go down drastically. By making the change to
SYSKA, you are helping reduce the demand for new power plants that wreak
havoc on the environment.. Who knew that doing good could be so effortless and
rewarding?

The Super Power Bulb
SYSKA LED bulbs are a very different from other energy-efficient bulbs. They
are not designed with Mercury. And what does that mean to you? Mercury
contained in other energy-efficient bulbs may pose a threat to you when they
break, and to the earth when they are disposed off. Being a responsible citizen of
the universe was never this easy!

The Interior Desginer’s Favourite
The SYSKA LED Lamps are designed to flatter your walls. These bulbs are
carefully crafted to add an aesthetic appeal to your interior spaces.

SWOT ANALYSIS OF SYSKA LED

The Brightest Bulb Idea
The SYSKA LED Lamps are a remarkable piece of digital technology. Powered by
a unique driver, and combined with most technically advanced cooling system,
this bulb is meant for the modern home and office.

Functionality Comes First
The sculpted curves of the SYSKA LED Lamp don't only look good – they're also
highly functional. With a metal base that disperses heat and an intelligent
system that continually monitors the bulb's temperature, our LEDs never get too
hot – allowing them to last for thousands of hours.

The Bulb That Pays for Itself
Save energy and money with SYSKA LED Lamps. Get an average of Rs.1000
over the lifetime of each bulb. SYSKA LED Lamp’s self-cooling technology
reduces energy consumption. This means that these lights need only a fraction of
the power used by a normal incandescent light. This means that your electrical
bills will no longer burn a hole in your pocket.

Fix a SYSKA Lamp and Forget About It!
The SYSKA LED Lamp is quite a lifesaver. Its average working capacity is
25,000hours! So replacing the lamp is almost out of question.

SWOT ANALYSIS OF SYSKA LED

How does it work?
The driver in the base of the SYSKA LED Lamps delivers power to the LED
chips, which are mounted inside the glass globe. As with all LED bulbs, this
system generates heat. However, LEDs need to be kept cool to operate properly
and have a long life – which is why SYSKA LED has developed a patented liquid
cooling system to disperse the heat, keeping the LED chips cool and the bulb
shining brightly and consistently. The liquid cools the LEDs by natural
convection, moving heat out to the glass globe. The aluminum base, or heat sink,
contributes by keeping the driver cool, as well as additional cooling of the LEDs.

How long does it last?
The SYSKA LED Lamps specifies an average lifecycle of 25,000 hours, which,
with the average residential usage, will last over 22 years.

How do you calculate the lifespan of 25,000 hours?
No guesswork here – the SYSKA LED Lamps lifespan is very carefully measured
and calculated according to common standards developed by the Energy Star
program and professional lighting engineering organizations. The standard for
the test methodology is called IES LM80. We perform our testing using
nationally certified testing laboratories so we can be confident in our results.

SWOT ANALYSIS OF SYSKA LED

What is the warranty?
We offer a 2-year warranty on all of our products to the commercial user and
residential user.

How long does it take to install it?
As fast as you can unscrew your old incandescent or CFL bulb, you can screw a
SYSKA LED Lamps in. Some things just don’t change.

Weakness of SYSKA LED in the market

Prices are high compared to other company’s LED

Cannot be promoted where there are no brand conscious people

Has not reached village sector yet

Opportunities of SYSKA LED in the market

With the SYSKA lighting industry growing at a fast pace, all stakeholders,
including system integrators, are poised to reap benefits.

System integrators are available for wide variety of LED lighting solutions, such
as those for architectural applications, for the signage industry and for the design
of LED luminaires.

Factors such as a flourishing real estatemarket, higher investments in green
buildings, mandatory energy efficiency regulations for new buildings and
facilities.

The government incentives for energy efficient projects are driving this sector
forward.

SWOT ANALYSIS OF SYSKA LED

Demand from the healthcare, hospitality, retail, IT and ITES sectors. As well as
from LED street lights projects.

The growth of LED sectors in India over last five years has the potential to
provide system integrators with a whole line of revenue.

Metropolitan and Tier 2 and the 3 cities.

Right now SYSKA has only 25% of the market share, stil it has more 70% of the
opportunity.

With relatively low LED light penetration and huge untapped opportunity, India has become
an attractive market for both domestic as well as international LED players. The market has
witnessed a phenomenal growth over the past five years and the trend is expected to continue
over the next five years. Government initiatives are playing an extremely vital role in
increasing LED adoption across the country. Recently, the newly formed government
announced a scheme to provide LED lights at subsidized cost to the consumers. This scheme
is expected to hugely increase LED adoption in the coming years.
According to TechSci Research report “India LED Lighting Market Forecast &
Opportunities, 2020”, the country’s LED lighting market is projected to grow at a CAGR
of over 32% during 2015-20. Presently, the outdoor LED lighting segment is the largest
revenue generator on account of growing demand for LED installations in parks, streets,
railways, metro stations, parking lots and other public places. However, the indoor segment
is anticipated to witness strong growth in future owing to rising awareness about LED
technology and various government initiatives to subsidize cost of LEDs. Presently, Philips
continues to dominate the country’s LED market, followed by Havells, Syska, Innovlite and
GE. “India LED Lighting Market Forecast & Opportunities, 2020” report elaborates
following aspects related to LED lighting market in India:

India LED Lighting Market Size, Share & Forecast
Segmental Analysis – Outdoor, Indoor, Automotive and Others

Policy & Regulatory Landscape

Changing Market Trends & Emerging Opportunities

Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?
 To gain an in-depth understanding of LED lighting market in India
 To identify the on-going trends and anticipated growth in the coming years

SWOT ANALYSIS OF SYSKA LED

To help industry consultants, manufacturers, distributors and dealers to align their
market-centric strategies

To obtain research based business decision and add weight to presentations and
marketing material

To gain competitive knowledge of leading players

To avail 10% customization in the report without any extra charges and get the
research data or trends added in the report as per the buyer’s specific needs

Report Methodology
The information contained in this report is based on both primary and secondary
sources. Primary research included interviews with LED lighting manufacturers and
industry experts. Secondary research included an exhaustive search of relevant
publications like company annual reports, financial reports and proprietary databases.

Worldwide opportunity analysis

A. Quarterly Regional LED Lighting Market

Quarterly: Macroeconomics, policy and standard, major company’s
movement, product technology and trend in Japan, the US /Europe,

B. LED Price Trend and

C. LED Lamp Price

Analysis

Trend And Analysis

LED Package Price Trend in the

LED Lamp Price

Lighting Application Market

Tracker in the UK,

China, and Emerging Market.

- 2835 (0.2W / 0.5W)

October: Regional lighting market value and market outlook for the next

- 5630 (120~180mA / ≦100mA)

year.

- 3030 (0.5~0.9W / 1.0~1.3W)
- 1~3W LED (350mA~1000mA /

Germany, the US,
Japan, and Korea,
Japan, Korea, Taiwan,
and China

350mA~800mA)

- LED Lighting Market Development in Europe
- LED Lighting Market Development in the US
- LED Lighting Market Development in Japan

- 1~5W LED (350mA~1500mA)

- 40 W Equiv. LED

- 7070

Lamp Price
- 60 W Equiv. LED

- LED Lighting Market Development in China

Lamp Price

- LED Lighting Market Development in Emerging Markets

3Q
4Q
1Q
2Q
Special
Market
Industrial Commercial
Commercial Status &
Lighting
Lighting
Lighting
Outlook
D. LED Backlight Market Trend And Analysis

E. LED Price Trend And Analysis

Quarterly: M/L-Sized Backlight, Mobile Backlight, Flash LED, and

LED Price Trend And Analysis in TV / Smart Phone / Tablet

Wearable Devices

PC / Notebook / Monitor Application Market

October: Backlight market value and market outlook for the next
year

- LED Price In Mobile Market
- LED Price In Notebook / Tablet PC Market

SWOT ANALYSIS OF SYSKA LED
- LED in Smart Phone Market Development And Analysis

- LED Price in Monitor Market

- LED in Tablet PC Market Development And Analysis

- LED Price In TV Market

- LED in Notebook Market Development And Analysis
- LED in Monitor Market Development And Analysis
- LED in TV Market Trend Development Analysis

1Q
Flash
LED

2Q
4Q
2H16
2017
Outlook
Outlook
(End
(End
3Q
Market
Market
Wearable
Shipment
Shipment
Device
/
/
(TBD)
Backlight
Backlight
LED
LED
Market
Market
Trend)
Trend)

Threats faced by SYSKA LED in the Market

An Invention of new technology of lighting may effect.

Pricing

Political interference

SWOT ANALYSIS OF SYSKA LED
UNDERSTANDING SHIFTS, CHANGES IN CONSUMER BUYING
BEHAVIOR

Definition of Buying Behavior:
Buying Behavior is the decision processes and acts of people involved in buying and using
products.

It was a time when people used to say CFL technology’s bulbs save more energy, has
more life etc. but now technology has changed people’s mindset! Technology is pulling
people to the new era. With the name of SYSKA LED by saying “SYSKA LED LIGHT YEARS
AHEAD”,

“CFL nahi, LED”.

A brand named SYSKA LED which is made in Korea, has more than 8 years of life. i.e
60,000 burning hours. Also saves more than 70% energy.

Brand conscious people are investing for their house’s lighting. May be for newly
constructed house or replacement of CFLs for their exsting house with SYSKA
LED.

Buying or investing over SYSKA LED is like a cash back offer! Where the
investment will be returned after 1 year which is nothing but the monthly current
bill will be reduced!

SWOT ANALYSIS OF SYSKA LED

A model of SYSKA LED bulbs has been launched as TAG & PAG series which
affordable for middle class people.

Customers are following central govt’s popular project which is known as
“DIGITAL INDIA”. This project is motivating people to change their buying
behavior over lighting.

SYSKA LED is made in korea which has CRI LED technology inside it and has
more life and brightness compared to other company’s LED. Customers ar e
being awaken of this factor n shifting and changing their buying behavior frm
Chinese products.