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DECLARATION

I hereby declare that the project, which is going to be presented in this report, entitled A
Study on Consumer preference towards KFC in Bareilly
is an authentic record of my own work during 4th semester of MBA as a course of GBTU
Lucknow.

The information which is given by me in this report is exclusively for the concerned
companies and the institute. It would not be submitted by me anywhere else.

MAYANK SRIVASTAVA
MBA 4th semester
ROLL NO-1201470018

ACKNOWLEDGEMENT
It is customary, to thanks all those who helped me in this project, but since this research
project report as a part of my course curriculum for MBA programme so I take this
opportunity to offer my gratitude to a number of helping hands for their co-operations and
advices to enable me to bring up this project report.
First of all, I would like to thank to my GOD & Parents for giving me the joy, spirit, and
motivation for completing the field work of this project report.
Then I express special gratitude to my project guide Ms. Dr.Neha Arora,(faculty of MBA
dept,SRMSCET Bareilly)for encouraging me to take this topic for research work and
providing the stimulus for putting my heart and soul into it. I am also deeply indebted to
Dr. Anant Kumar Srivastava (H.O.D. MBA Dept. SRMSCET Bareilly) for the moral
support.
Finally I would like to thank all my teachers and my parents for their guidance, and
friends who helped me in the completion of this report.

MAYANK SRIVASTAVA
MBA 4th semester
ROLL NO-1201470018
2

TABLE OF CONTENT
Chapter No.
1

Topic

Page No.

INTRODUCTION,SCOPE & OBJECTIVES

1.1

About the topic

1.2

history

4-8

1.3

scope of the study

26

1.4

objective

27

1.5

values of KFC

28

1.6

KFC product

29

1.7

Marketing strategy

31

LITERATURE REVIEW

32

RESEARCH DESIGN

34

3.1

Research design

35

3.2

Types of data

36

3.3

Method of data collection

36

3.4

Sampling design

37

3.5

Statistical tools used

38

ANALYSIS & INTERPRETATION

40

CONCLUSION,RECOMMENDATIONS &

52-54

LIMITATIONS

55

BIBLIOGRAPHY

56

ANNEXURES

58

LIST OF TABLES
Table No.
1

Topic

Page No.

Each person had no questions or hesitations in rating KFC.

40

Liking about the product

41

Most prefer items in non veg

42

Most preferred in veg

43

how KFC is different from competitors

44

How to come to know about service

45

Rating service of KFC

46

What attract you to more about KFC

47

Thing you dislike about KFC

48

10

Major competitors of KFC

49

LIST OF FIGURES
Table No.
1

Topic

Page No.

Each person had no questions or hesitations in rating KFC.

40

Liking about the product

41

Most prefer items in non veg

42

Most preferred in veg

43

how KFC is different from competitors

44

How to come to know about service

45

Rating service of KFC

46

What attract you to more about KFC

47

Thing you dislike about KFC

48

10

Major competitors of KFC

49

PREFACE

This report has been prepared to have a received of what I have done & learned about Fast
Food Markets.
This report contains a basic introduction of fast food market & consumer loyalty, I hope
that this report provides sufficient information regarding my work on the project.
I would consider my efforts to be fruitful if it proves useful to somebody at latest stages.

MAYANK SRIVASTAVA
MBA 4th semester
ROLL NO-1201470018