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RAKSHPALBAHADURMANAGEMENTINSTITUTE,

GREATERNOIDA

SYLLABUS
PostGraduateDiplomainManagement(PGDM)
(EffectivefromSession20132014)

STUDYANDEVALUATIONSCHEME
COURSE:PGDMEffectivefromSession20132014Year1SemesterII

S.N.

Course

Subject

EVALUATIONSCHEME

Code
SESSIONALEXAMS
1.

PGDM021

ManagingHuman

ESE

Total

CT

TA

Total

30

20

50

100

150

Resources

2.

PGDM022

BusinessLaws

30

20

50

100

150

3.

PGDM023

CustomerRelationship

30

20

50

100

150

30

20

50

100

150

30

20

50

100

150

Management

4.

PGDM024

FinancialManagement

5.

PGDM025

OperationResearch

6.

PGDM026

Cost&Management
Accounting

7.

PGDM027

OperationsManagement

30

20

50

100

150

8.

PGDM028

ResearchMethodology

30

20

50

100

150

PGDM029

ComprehensiveViva

100

(CV)

Total

1300

STUDYANDEVALUATIONSCHEME
COURSE:PGDMEffectivefromSession20132014Year2SemesterIV

S.N.

Course
Code

Subject

EVALUATIONSCHEME

1.

PGDM401

StrategicManagement

SESSIONALEXAMS
CT
TA
Total
30
20
50

ESE

Total

2.

PGDM402

Insurance&Risk

30

20

50

100

150

30

20

50

100

150

BehavioralFinance

30

20

50

100

150

SpecializationGroup1

30

20

50

100

150

30

20

50

100

150

100

150

Management
3.

PGDM403

Hospitality&Tourism
Management

4.
5.

PGDM404

Elective3*
6.

SpecializationGroup2
Elective3*

7.

PGDM405

ResearchProjectReport

30

20

50

100

150

8.

PGDM406

ComprehensiveViva

100

1150

(CV)
9.

Total

TATeacherAssessment
CTCumulativeTest
ESEEndSemesterExamination.

ELECTIVEPAPERS
SpecializationGroup:HumanResource
CourseCode
1PGDMHR01Leadership & Personality Development. (IIISemester)
2. PGDMHR02 Industrial Relations & Labour Enactments (III Semester)
3. PGDMHR03Negotiation&Counseling (IV Semester)
SpecializationGroup:Marketing
CourseCode
1. PGDMMK01Consumer Behaviour & Customer Loyalty. (IIISemester)
2. PGDMMK02Integrated Marketing Communications ...(IIISemester)
3.PGDMMK03Retailing&DistributionManagement (IV Semester)
SpecializationGroup:FinancialManagement
CourseCode
1. PGDMFM01SecurityAnalysis&InvestmentManagement...(IIISemester).
2. PGDMFM02Management of Financial Institutions & Services.(IIISemester).
3. PGDMFM03TaxPlanningandManagement .... (IV Semester)

PGDM405:ResearchProjectreport
Infourthsemester,thecandidateswillhavetosubmitaResearchProjectreportonaproblem/topic(fromthe
specializationareas)tobeassignedbythedepartmentPGDMunderthesupervisionofacorefacultymember
ofthedepartment.Theresearchprojectreportwillcarry150marks.Theevaluationoftheprojectreportwillbe
donebytwoexternalexaminersandwillconsistof(1)Evaluationofprojectreport(100marks)(2)vivaon
Project(50marks).Theaverageofthemarksawardedbythe2examinerswillbetakenintoaccountforthe
results.Incasethedifferenceintheawardsgivenbytheexaminersis30ormoremarks,theprojectreportwill
bereferredtothethirdexaminer.Insuchcasestheaverageoftwocloserawards(givenbythreeexaminers)
willbetakenintoaccountfortheresults.
Thereportwillcontaintheobjectivesandscopeofthestudy.ResearchMethodology,use,importanceofthe
study,analysisofdatacollected,conclusionsandrecommendations.Itwillcontainrelevantcharts,diagrams
and bibliography. A certificate of the supervisor and the Head of the PGDM program certifying the
authenticityofthereportshallbeattachedtherewith.Thestudentwillsubmitthreecopiesofthereporttothe
HeadofPGDMprogram.Thenumberofpagesinthereportwillbe75ormore.Thereportshouldbetypedin
A4sizepaper.

PGDM406:ComprehensiveViva
Thecomprehensivevivavoceisscheduledattheendofitattheendof2and4semestersinordertojudgethe
understandingaswellasapplicationoftheknowledgegainedbythestudentsbytheendof2 ndand4thsemester
ofthecourse.Thisisalsotoseethearticulationofwhatisbeinglearntbythem.Thisisalsotoseethe
articulationofwhatisbeinglearntbythem.Theideaistoseethatstudentsareabletodigestwhatisbeing
taughtintwofullyearandseetheirrelevancenotonlyinthepracticalfieldbutalsotheirinterrelationship.
Thevivavoceisof100markseachtobeconductedbytheexternalexaminersappointedbytheUniversity.

PGDM201:MANAGINGHUMANRESOURCES
Max.Hours:40
Objectives:Theobjectiveofthiscourseistoendowthestudentwithabroadperspectiveonthemesandissues
ofHumanResourceManagementalongwiththeirrelevanceandapplicationintheIndianprospect.Itwill
helpthestudentstobuildupandrefinedecisionmakingskillssothattheycanhelporganizationseffectively
conductpersonnelmanagementandemployeerelations.
UNITI(6Sessions)
Human Resources Management (HRM) : Meaning, Nature and Scope, Difference between HRM and
Personnel Management, HRM functions and objectives, Evolution of HRM environment external and
internal.
UNITII(8Sessions)
HumanResourcesDevelopmentinIndia:evolutionandprinciplesofHRD,HRDVs.Personnelfunctions,
Role of HR managers. Strategic Human Resource Management : Nature of Strategies and Strategic
Management, Strategic Management Process Environmental Scanning, Strategy Formulation,
implementationandevaluation.
Human Resources planning: Definition, purposes, processes and limiting factors; Human Resources
Informationsystem(HRIS):HRaccountingandaudit.
UNITIII(10Sessions)
JobAnalysisJobDescription,JobSpecification.Thesystematicapproachtorecruitment:recruitmentpolicy,
recruitment procedures, recruitment methods and evaluation. The systematic approach to selection: the
selection procedure, the design of application form, selection methods, the offer of employment, and
evaluationofprocess.
Training and Development: Purpose, Methods and issues of training and management development
programmes.
UNITIV(8Sessions)
PerformanceAppraisal:Definition,Purposeofappraisal,ProceduresandTechniquesincluding360degree
Performance Appraisal, Job Evaluation. Compensation Administration: Nature and Objectives of
compensation,componentsofpaystructureinIndia,
WagePolicyinIndia MinimumWage,FairWageandLivingWage.IncentivePayments:Meaningand
Definition,Prerequisitesforaneffectiveincentivesystem,TypesandScope
ofincentivescheme,IncentiveSchemesinIndianIndustries,FringeBenefits.
UNITV(8Sessions)
Discipline and Grievance Procedures: Definition, Disciplinary Procedure, Grievance Handling Procedure.
IndustrialRelations:Nature,importanceandapproachesofIndustrialRelations.
Promotion,TransferandSeparation:Promotionpurpose,principlesandtypes;Transferreason,principles
andtypes;Separationlayoff,resignation,dismissal,retrenchment,VoluntaryRetirementScheme.
SuggestionReadings:
1.BhattacharyyaHumanResourceManagement,TextandCases(ExcelBooks,.),
2.AswathappaKHumanResourceandPersonnelManagement(TataMcGrawHill,5thEd.).
3DecenzoHumanResourceManagement(WileyDreamtech)
4DesslerHumanResourceManagement(PearsonEducation,13thEd.)
5. IvansevichHumanResourceManagement(TataMcGrawHill,10thEd.)
6. MondyHumanResourceManagement(Prenticehall,10thEd.)
7. BernardiHumanResourceManagement(TataMcGrawHill,4thEd.)
8. Singh.NishaHumanResourceManagement(HimalayaPublication)

PGDM202:BUSINESSLAWS

Max.Hours:40

CourseObjective:
Thepresentcourseaimsatfamiliarizingtheparticipantswithvariouslegalaspectsofbusiness.It
aimsatprovidingarichfundofcontemporaryknowledge,timetestedprinciples,basicconcepts,
emergingideas,evolvingtheories,latesttechnique,everchangingprocedures&practicesinthefield
ofLawinacomprehensiveway.
UNIT1(10SESSIONS)
TheIndianContractAct,1872
DefinitionofaContractanditsessentials,FormationofavalidContractOfferandAcceptance,
Consideration,CapacitytoContract,Freeconsent,Legalityofobject,DischargeofaContractby
performance,ImpossibilityandFrustration,Breach,Damagesforbreachofacontract,Quasi
contracts.SpecialContractsContractofIndemnityandGuarantee,ContractofBailmentandPledge,
ContractofAgency.
UNITII(08SESSIONS)
TheIndianPartnershipAct,1932
DefinitionofPartnershipanditsessentials,RightsandDutiesofPartners:TypesofPartners,Minorasa
partner,DoctrineofImpliedAuthority,RegistrationofFirms,Dissolutionoffirms.
LimitedLiabilityPartnershipAct,2000
Incorporationbyregistration,Relationshipofmembers,membersasagents,exmembers,
designatedmembers,CessationoftradebyLimitedliabilitypartnership,Insolvencyandwindingup
UNITIII(08SESSIONS)
TheSaleofGoodsAct,1930
DefinitionofaContractofSale,ConditionsandWarranties,PassingofProperty,RightofUnpaidSeller
againsttheGoods,RemediesforBreach.
TheNegotiableInstrumentAct,1881
Definitionandcharacteristics,Kindsofnegotiableinstruments,PromissoryNote,BillofExchange
andCheques,HolderandHolderinduecourse,Negotiation,Presentment,DischargefromLiability,
NotingandProtest,Presumption,CrossingofCheques,BouncingofCheques.
UNITIV(06SESSIONS)
TheCompaniesAct,1956
NatureandDefinitionofaCompany,RegistrationandIncorporation,MemorandumofAssociation,
ArticlesofAssociation,Prospectus,KindsofCompanies,Directors:Theirpowersandduties,Meetings,
Windingup.
TheConsumerProtectionAct,1986
AimsandObjectsoftheAct,RedressalMachineryundertheAct,ProcedureforcomplaintsundertheAct,
Remedies,Appeals,EnforcementofordersandPenalties.
UNITV(8Sessions)
TheInformationTechnologyAct,2000
Definition,DigitalSignature,ElectronicGovernance,Attribution,AcknowledgmentandDispatchof
ElectronicRecords,SenseElectronicRecordsandSenseDigitalSignatures,RegulationofCertifying
Authorities,DigitalSignatureCertificates,DutiesofSubscribers,PenaltiesandOffences.
TheRighttoInformationAct,2005
Righttoknow,SalientfeaturesoftheAct,obligationofpublicAuthority,DesignationofPublicInformation
officer,Requestforobtaininginformation,DutiesofaPIO,Exemptionfromdisclosureofinformation,
Partialdisclosureofinformation,Informationcommissions,powersofInformationCommissions,Appellate
Authorities,Penalties,Jurisdictionofcourts.
SuggestedReadings
1. KuchhalM.C.BusinessLaw(VikasPublication,4thEdition)
2. GulshanS.S.BusinessLawIncludingCompanyLaw(ExcelBooks)
3.

th

AvtarSinghPrinciplesofMercantileLaw(EasternBookCompany,7 Edition).

4. N.DKapoor&RajniAbbiGeneralLaws&Procedures(SultanChand&Sons)
5. DurgaDasBasuConstitutionofIndia(PrenticeHallofIndia)

6. RelevantActs

PGDM203:CUSTOMERRELATIONSHIPMANAGEMENT

Max.Hrs:40

CourseObjective:
ThepaperisdesignedtoimparttheskillbasedknowledgeofCustomerRelationshipManagement.The
syllabusencompassesalmosttheentireaspectofthesubject.Thepurposeofthesyllabusistonotjustmake
thestudentsawareoftheconceptsandpracticesofCRMinmodernbusinessesbutalsoenablethemtodesign
suitablepracticesandprogramsforthecompanytheywouldbeworking.
UNITI(8Sessions)
Customer Relationship Management Fundamentals Theoretical perspectives of relationship, Evolution of
relationship marketing, Stages of relationship, Issues of relationship, Purpose of relationship marketing,
Approach towards marketing: A paradigm shift, Historical Perspectives, CRM Definitions, Emergence of
CRMpractice:,CRMcycle,StakeholdersinCRM,SignificanceofCRM,TypesofCRM,SuccessFactorsin
CRM,CRMComprehension,CRMImplementation
UNITII(8Sessions)
CustomerSatisfaction:Meaning,Definition,SignificanceofCustomerSatisfaction,ComponentsofCustomer
Satisfaction, Customer Satisfaction Models, Rationale of Customer Satisfaction, Measuring Customer
Satisfaction,Customersatisfactionandmarketingprogramevaluation,CustomerSatisfactionPractices,Cases
ofCustomerSatisfaction
UNITIII(8Sessions)
ServiceQuality:ConceptofQuality,MeaningandDefinitionofServiceQuality,Factorsinfluencingcustomer
expectationandperception,TypesofServiceQuality,ServiceQualityDimensions,ServiceQualityGaps,
MeasuringServiceQuality,ServiceQualitymeasurementScales
UNITIV(8Sessions)
Customer Relationship Management: Technology Dimensions E CRM in Business, CRM: A changing
Perspective,FeaturesofeCRM,AdvantagesofeCRM,TechnologiesofeCRM,VoicePortals,WebPhones,
BOTs, Virtual Customer Representative, Customer Relationship Portals, Functional Components of CRM,
DatabaseManagement:DatabaseConstruction,DataWarehousing,architecture,DataMining.Characteristics,
Data Mining tools and techniques, Meaning, Significance, Advantages, Call Center, Multimedia Contact
Center,ImportantCRMsoftwares.
UNITV(8Sessions)
Customer Relationship Management: Emerging Perspectives: EmployeeOrganisation Relationship,
EmployeeCustomer Linkage, Factors effecting employees customer oriented behavior, Essentials of building
employee relationship, Employee customer orientation, Service Failure, Service Recovery Management,
ServiceRecoveryParadox,CustomerLifetimevalue,customerprofitability,customerrecallmanagement,
customer experience management, Rural CRM, , customer relationship management practices in retail
industry,hospitalityindustry,bankingindustry,telecomindustry,aviationindustry
SuggestedReadings
1. Alok Kumar Rai : Customer Relationship Management: Concepts and Cases (Second Edition)PHI
Learning
2. SimonKnox,AdrianPayne,StanMaklan:CustomerRelationshipManagementRoutledgeInc.
3. BhasinCustomerRelationshipManagement(WileyDreamtech)
4. DycheCustomerrelationshipmanagementhandbookprenticehall
5. PeelanCustomerrelationshipmanagementprenticehall
6. KristinAnderson,CarolKerr:Customerrelationshipmanagement,McGrawHillProfessional
7. ChaturvediCustomerRelationshipManagement(ExcelBooks)

8. ShethJN,ParvatiyarA.andShaineshG.:Customerrelationshipmanagement:,EmergingConcepts,
Tools,&Applications,TataMcGrawHillEducation
9. LumarCustomerRelationshipManagement(WileyIndia)

PGDM204:FINANCIALMANAGEMENT
Max.Hours:40

CourseObjective
Thepresentcourseaimsatfamiliarizingtheparticipantswiththeskillsrelatedtobasicprinciples,
toolsandtechniquesoffinancialmanagement.
UnitI(6Sessions)
ConceptofFinance,scopeandobjectivesoffinance,Profitmaximizationvs.Wealthmaximization,Functions
ofFinanceManagerinModernAge,ConceptofRiskandReturn
UnitII(8Sessions)
CapitalBudgetingDecisions,CalculationofNPVandIRR,CostofCapital,ConceptofOpportunityCost,Cost
ofPreferenceandEquitycapital,CashFlowsasProfitandcomponentsofCashFlows
UnitIII(10Sessions)
CapitalStructure,RelevanceandIrrelevanceofCapitalStructure,TradeoffTheory,PeckingorderTheory,
Leverage analysis financial, operating and combined leverage along with its implications, Dividend
Relevance: Walter and Gordon Model,MillerModigilani(MM) Hypothesis,Linter Model of Corporate
DividendBehaviour,FormsofDividends
UnitIV(10Sessions)
Concepts of Working Capital, Operating and Cash Conversion Cycle, Permanent and Variable Working
Capital, Determinants of Working Capital, Trade Credit, Accrued Expenses and Deferred Income, Bank
FinanceforWorkingCapital
UnitV(6Sessions)
Nature,Need,ObjectiveofInventoryManagement,InventoryManagementTechniques,InventoryControl
Systems,Factoring,FacetsofCashManagement,MotivesforHoldingCash

SUGGESTEDREADINGS:
1) PandeyIMFinancialManagement(Vikas,2004,10thEd.)
2) VanHorneFinancialManagementandPolicy(Prenticehall,2003,12thEd.)
3)ShapiroMultinationalFinancialManagement(WileyDreamtech)
4)SheebakapilFundamentaloffinancialmanagement(Pearson)
5) KhanandJainFinancialManagement(TataMcGrawHill,3rdEd.)
6) PrasannaChandraFundamentalsofFinancialManagement(TMH,2004)
7) KnottGFinancialManagement(Palgrave,2004)
8) LawrenceJ.GitmanPrinciplesofManagerialFinance(PearsonEducation,2004)
9) RPRustagiFinancialManagement(Galgotia,2000,2ndreviseded.)

PGDM205:OPERATIONSRESEARCH
COURSEOBJECTIVE

Max.Hours:40

ThisCourseisdesignedtodevelopadeeperunderstandingofthequantitativetechniques,whichcouldbe
successfullyusedforimprovingthequalityofmanagerialdecisions.Thestudentswillstudythiscoursewitha
generalistapproachandavoidtheminordetailsofthetopicsprescribedhereunder:
UnitI(6Sessions)
OperationsResearch:Uses,ScopeandApplicationsofOperationResearchinmanagerialdecisionmaking.
Decisionmakingenvironments:Decisionmakingundercertainty,uncertaintyandrisksituations;Decision
treeapproachanditsapplications.
UnitII(8Sessions)
Linearprogramming:MathematicalformulationsofLPModelsforproductmixproblems;graphicaland
simplexmethodofsolvingLPproblems;sensitivityanalysis;duality.
Transportationproblem:VariousmethodsoffindingInitialbasicfeasiblesolutionandoptimalsolution.
UnitIII(10Sessions)
Assignmentmodel:Algorithmanditsapplications.
GameTheory:Conceptofgame;Twopersonzerosumgame;PureandMixedStrategyGames;SaddlePoint;
OddsMethod;DominanceMethodandGraphicalMethodforsolvingMixedStrategyGame.
UnitIV(10Sessions)
SequencingProblem:JohnsonsAlgorithmfornJobsandTwomachines,nJobsandThreeMachines,Two
jobsandmMachinesProblems.
QueuingTheory:CharacteristicsofM/M/IQueuemodel;ApplicationofPoissonandExponentialdistribution
inestimatingarrivalrateandservicerate;ApplicationsofQueuemodelforbetterservicetothecustomers.
UnitV(6Sessions)
ReplacementProblem:Replacementofassetsthatdeterioratewithtime,replacementofassetswhichfail
suddenly.
ProjectManagement:Rulesfordrawingthenetworkdiagram,ApplicationsofCPMandPERTtechniquesin
Projectplanningandcontrol;crashingofoperations.
SUGGESTEDREADINGS:
1) ApteOperationResearchandQuantitativeTechniques(ExcelBooks)
2) SKalawathyOperationResearch(VikasIVthEdition)
3) NatarajanOperationResearch(Pearson)
4) Singh&KumarOperationResearch(UDHPublisheredition2013)
5) TahaHamdyOperationsResearchAnIntroduction(PrenticeHall,9thedition)
5) VohraQuantitativeTechniquesinManagement(TataMcGrawHill,2nd)
6) KothariQuantitativeTechniques(Vikas1996,3rdEdition).
7) SharmaJKOperationsResearch(Pearson,3rdEdition)

PGDM206:COST&MANAGEMENTACCOUNTING
COURSEOBJECTIVE:

Max.Hours:40

Theobjectiveofthiscourseistoexposethestudentstotheappliedaspectofaccountingandmakingthem
familiarwiththetechniquesofusingAccountinginformationfordecisionmaking.Havingbeenintroducedto
thesetechniquesandhavingacquiredtheabilitytounderstandaccountinglanguage,thestudentsshouldbein
apositiontomakeeffectiveuseofaccountinginformationinresolvingtheproblems,whichtheymayfaceas
managers.Appliedsideofthesubjectwillbegivenmoreemphasisandattentionscomparedtoitsconceptual
aspect.
UnitI(8Sessions)
Introduction: AccountingforManagement,RoleofCostindecisionmaking,ComparisonofManagement
AccountingandCost Accounting, types of cost, cost concepts, Elements of cost Materials, Labour and
overheads and their Allocation and Apportionment, preparation of Cost Sheet, Methods of Costing,
ReconciliationofCostandFinancialAccounting.
UnitII(8Sessions)
MarginalCosting:MarginalCostingversusAbsorptionCosting,CostVolumeProfitAnalysisandP/VRatio
Analysisandtheirimplications,ConceptandusesofContribution&BreakevenPointandtheiranalysisfor
varioustypesofdecisionmakinglikesingleproductpricing,multiproductpricing,replacement,salesetc.
UnitIII(10Sessions)
DifferentialCostingandIncrementalCosting:Concept,usesandapplications,Methodsofcalculationofthese
costsandtheirroleinmanagementdecisionmakinglikesales,replacement,buyingetc.
Budgeting: Concept of Budget, Budgeting and Budgetary Control, Types of Budget, Static and Flexible
Budgeting, Preparation of Cash Budget, Sales Budget, Production Budget, Materials Budget, Capital
ExpenditureBudgetandMasterBudget,AdvantagesandLimitationsofBudgetaryControl.
UnitIV(8Sessions)
Standard Costing: Concept of standard costs, establishing various cost standards, calculation of Material
Variance,LabourVariance,andOverheadVariance,anditsapplicationsandimplications.
NeoConceptsforDecisionMaking:ActivityBasedCosting,CostManagement,ValueChainAnalysis,Target
Costing&LifeCycleCosting:concept,strategiesandapplicationsofeach.
UnitV(6Sessions)
ResponsibilityAccounting&TransferPricing:ConceptandvariousapproachestoResponsibilityAccounting,
concept of investment center, cost center, profit center and responsibility center and its managerial
implications,AbsorptionCosting.
SUGGESTEDREADINGS:
1. PandeyIMManagementAccounting(Vikas,2004,3rdEd.)
2. VijManagementAccounting(ExcelBooks)
3. Balakrishnan_ManagerialAccounting(WileyDreamtech)
4. AlexCostAccounting(Pearson)
5. KhanandJainManagementAccounting(TataMcGrawHill,2000)
6. SinhaAccountingandCostingforManagement(ExcelBooks)
7. HorngrenetalIntroductiontoManagementAccounting(Prenticehall,2002,12thedition)

PGDM207:OPERATIONSMANAGEMENT
COURSEOBJECTIVE:

Max.Hours:40

ThecourseisdesignedtomakethestudentsfamiliarwithdifferenttypesofProduction,plantlayoutand
materialhandling,operationsplanningandcontrol,inventorymanagement,qualitymanagementetc.andto
acquaintthemwithappropriatetoolsandtechniquesneededforunderstandingtheoperationalsituationand
alsounderstandingthelogisticsmanagement.
UnitI(6sessions)
OperationsManagement Anoverview,Definitionofproductionandoperationsmanagement,Production
Cycle, Classification of operations, New Product Development, Product Design, Plant Location, Layout
Planning.
UnitII(8sessions)
Forecastingasaplanningtool,Forecastingtypesandmethods,Exponentialsmoothening,Measurementof
errors,MonitoringandControllingforecastingmodels,BoxJenkinsMethod.ProductivityandWorkstudy,
Methodstudy,WorkMeasurement.
BasicConcept&PhilosophyofSupplyChainManagement;Essentialfeatures,Variousflows(cash,valueand
information)
UnitIII(8sessions)
RecentIssuesinSCM:RoleofComputer/ITinSupplyChainManagement,CRMVsSCM,Benchmarking
concept,FeaturesandImplementation,Outsourcingbasicconcept,ValueAdditioninSCMconceptofdemand
chainmanagement.
ProductionPlanningtechniques,RoutingDecisions,LineofBalance,Schedulingtypes&principles,master
productionschedule.
UnitIV(8sessions)
InventoryManagementObjectives,Factors,Process,InventorycontroltechniquesABC,VED,EOQ,
SED,FSN analysis. Basic concepts of quality, dimensions of quality, Jurans quality trilogy, Demings 14
principles,PDCAcycle,Qualitycircles,Qualityimprovementandcostreduction7QCtoolsand7newQC
tools,ISO90002000clauses,coverageQS9000clauses,coverage.SixSigma,TotalProductiveMaintenance
(TPM)
UnitV(10sessions)
LogisticsManagement:LogisticsaspartofSCM,Logisticscosts,differentmodels,logisticssubsystem,
inboundandoutboundlogistics,bullwhipeffectinlogistics,Distributionandwarehousingmanagement.
Purchasing&Vendormanagement:CentralizedandDecentralizedpurchasing,functionsofpurchase
departmentandpurchasepolicies.Useofmathematicalmodelforvendorrating/evaluation,singlevendor
concept,managementofstores,accountingformaterials.
SUGGESTEDREADING:
1. MUHLEMANN:Production&Operationmanagement(PEARSON)
2. Bisen&SinghOperation&LogisticsManagement(ExcelBooks)

3. R.V.Badi & N.V. Badi Production & Operation Management (Vrinda Publications 3
Edition)
4. CharyProductionandOperationsManagement(TataMcGrawHill,1997,9thEdition)
5. RaghuramG.(I.I.M.A.)LogisticsandSupplyChainManagement(Macmillan,1stEd.)

rd

6. KrishnanDr.GopalMaterialManagement,(Pearson,NewDelhi,5thEd.)
7. AdamJrEveretlE.RJProductionandOperationsManagement(PrenticeHall,2000,5thEdition)

PGDM208:RESEARCHMETHODOLOGY

Max.Hours:40
COURSEOBJECTIVE:Theobjectiveofthiscourseistodeveloptheresearchskillsofthestudentsin
investigatingintothebusinessproblemswithaviewtoarrivingatobjectivefindingsandconclusions
andinterpretingtheresultsoftheirinvestigationintheformofsystematicreports.
UNITI(8Sessions)
Introduction: Concept of Research and Its Application in Various Functions of Management, Types of
Research, Types of Business Problems Encountered by the Researcher, Problems and Precautions to the
Researchers.
UNITII(6Sessions)
ProcessofResearch:StepsInvolvedinResearchProcess.ResearchDesign:VariousMethodsofResearch
Design,CollectionofData.
UNITIII(8Sessions)
Concept of Sample, Sample Size and Sampling Procedure, Various Types of Sampling Techniques,
DeterminationandSelectionofSampleMember,TypesofData:SecondaryandPrimary,VariousMethodsof
CollectionandData,PreparationofQuestionnaire
and Schedule, Types of Questions, Sequencing of Questions, Check Questions, Length of Questionnaire,
PrecautionsinPreparationofQuestionnaireandCollectionofData.
UNITIV(10Sessions)
AnalysisofData:Coding,EditingandTabulationofData,VariousKindsofChartsandDiagramsUsedin
DataAnalysis:BarandPieDiagramsandtheirSignificance,UseofSPSSinDataAnalysis,Applicationand
Analysis of Variance (ANOVA). Measurement and Central Tendency, Measure of Dispersion and their
Advantages.
UNITV(8Sessions)
ReportPreparation:TypesandLayoutofResearchReport,PrecautionsinPreparingtheResearchReport.
Bibliography and Annexure in the Report : Their Significance, Drawing Conclusions, Suggestions and
RecommendationstotheConcernedPersons.
SuggestedReadings:
1.KothariCRResearchMethodologyMethods&Techniques(NewAgeInternationalPublishers)
2SaundersResearchMethodsforBusinessstudents(Prenticehall,2ndEdition,2007)
2. CooperandSchindlerBusinessResearchMethods(TataMcGrawHill,9thEdition)

3. C.MurthyResearchMethodology(VrindaPublications)

4. BhattacharyyaResearchMethodology(ExcelBooks)
5. PanneerSelvamResearchMethodology(PrenticeHallofIndia,Edition2008)
6. GravetterResearchMethodforBehavourialSciences(CengageLearning)

PGDM401:STRATEGICMANAGEMENT
COURSEOBJECTIVE:

Max.Hours:40

Thepresentcourseaimsatfamiliarizingtheparticipantswiththeconcepts,toolsandtechniquesofcorporate
strategicmanagementsoastoenablethemtodevelopanalyticalandconceptualskillsandtheabilitytolook
atthetotalityofsituations.Classparticipationwillbefundamentaltothedevelopmentoftheskillsofthe
students.
UNITI(6Sessions)
Introduction, Strategic Management, Business Policy, Corporate Strategy, Basic Concept of Strategic
Management,Mission,Vision,Objectives,Impactofglobalization,BasicModelofStrategicManagement,
StrategicDecisionMaking.
UNITII(8Sessions)
ImpactofInternetandECommerce,RoleofStrategicManagementinMarketing,Finance,HRandGlobal
Competitiveness.
EnvironmentalScanning,IndustryAnalysis,CompetitiveIntelligenceETOPStudy,OCP,SAPScanning,
UNITIII(10Sessions)
Corporate Analysis, Resource based approach, ValueChain Approach, Scanning Functional Resources,
StrategicBudgetandAudit.
SWOTAnalysis,TOWSMatrix,VariousCorporateStrategies:Growth/Expansion,Diversification,Stability,
Retrenchment&CombinationStrategy.
UNITIV(8Sessions)
Process of Strategic Planning, Stages of corporate development, Corporate Restructuring, Mergers &
Acquisitions,StrategicAlliances,PortfolioAnalysis,CorporateParenting,FunctionalStrategy,BCGModel,
GE9Cell,PortersModel:5ForceandPortersDiamondModel,StrategicChoice.
UNITV(8Sessions)
StrategyImplementationthroughstructure,throughHumanResourceManagement:throughvaluesandethics.
Mc Kinseys 7S Model, Organization Life Cycle, Management and Control, Activity based Costing, Strategic
InformationSystem.
CaseStudyrelatedtotheEntireSyllabus.
SuggestedReading
1. CarpenterStrategicManagement(Pearson)
2. KazmiA.BusinessPolicyandStrategicManagement(TataMcGrawHill,2ndEd.)
3. KachruStrategicManagement:(ExcelBooks)
4. CliffBowmanBusinessPolicyandStrategy(PrenticeHallofIndia)
5. TrehanStrategicManagement(Wiley)
6. McCarthyD.J.,MinichielloRobertJ.,andCurranJ.R.BusinessPolictyandStrategy(AITBS)
7. LawrenceR.Jauch.,GlueckWilliamF.BusinessPolicyandStrategicManagement(FrankBrothers)
8. PearceIIJohnA.andRobinsonJ.R.andRichardB.StrategicManagement(AITBS)

PGDM402:INSURANCE&RISKMANAGEMENT

Max.Hours:40

CourseObjective
To make the budding finance professionals understand the fundamentals of Insurance and Risk
Management in order to enhance their knowledge and decisionmaking skills required for this
specialtysector.
UNITI(8sessions)
IntroductionandScopeofInsuranceHistoricalperspective,ConceptualFramework,Meaning,Natureand
ScopeofInsurance,ClassificationofInsuranceBusinessviz.,LifeInsuranceandGeneralInsurance.Roleof
InsuranceinEconomicDevelopment&Insurers' Obligationtowards Rural andSocial Sectors.Price ofa
financial transaction, Statistics and probability from single risk to portfolios. Pooling risks: mutuality &
solidarityIntroductiontoreinsurance,
PrinciplesofLifeInsuranceandGovernanceofInsuranceBusiness.
UNITII(10sessions)
Lifeinsurancetechnique:thebasicsDemographicalbases,lifeinsuranceproducts:Singlepremiums,single
recurrent and periodic premium insurance, products, Mathematical provisions, life insurance products:
Endowment,Lifeannuity,unitandindexlinked,pensionfunds
Lifeinsurancetechnique:applicationsLifeinsurancewithbenefitslinkedtoinvestmentperformance,the
valuationofthelifeinsurancebusiness,PortfolioEvaluationtoolsRisksandSolvency,PensionFundsand
OccupationalPensionSchemes
Nonlifeinsurancetechnique:thebasicsActuarialModelforcalculationofpremiumrates,riskclassification
Nonlifetechnicalprovisions.
UNITIII(6sessions)
FinancialAspectsofInsuranceManagementInsuranceCompaniesandfunctions,MutualFunds,Housing
Finance.
ImportantLifeInsuranceProductsandGeneralInsuranceProductsDeterminationofPremiumsandBonuses
VariousDistributionChannels
UnitIV(8sessions)
Risk Management: Risk management objectives and tools, risk management and value creation, the risk
managementprocess,enterprisewideriskmanagement,Riskmanagementinindustrialcompanies,RAPM
RiskAdjustedPerformanceMeasures,valueatRiskandUnderwriting,RoleofActuariesProductframing,
Underwritingguidelines.PreparationofInsuranceDocuments
PolicyConditions
UNITV(8sessions)
SettlementofClaims,InsuranceLawsandRegulationswithrespecttofollowingActs.
InsuranceAct1938,LifeInsuranceCorporationAct1956,IRDAAct1999,OmbudsmanScheme,IncomeTax
Act, Wealth Tax Act 1957, Married Women's Property Act 1874. Code of Conduct in Advertisement,
FinancialPlanningandTaxation,BankDepositSchemes,UnitTrustandMutualFunds,Shares,TaxBenefits
underLifeInsurancePolicies
SuggestedReadings:
1. NeelamGulatiPrinciplesofRiskManagement&Insurance(ExcelBooks)
2. Kakkar&SrivastavaInsuranceandRiskManagement(UniversitiesPress)
3. Vaughan&VaughanFundamentalsofrisk&Insurance(JohnWiley&Sons,NewYork)
4. Srivastava D.C., Srivastava Shashank Indian Insurance Industry Transition & Prospects (New Century
Publications,Delhi)
5. MishraM.N.InsurancePrinciple&Practice(SultanChand&CompanyLtd.,NewDelhi)

PGDM403:HOSPITALITY&TOURISMMANAGEMENT

Max.Hours:40

Courseobjective
Thiscourseacquaintsthestudentwiththescopeandcomplexityofthehospitalityandtourismindustryby
exploringthenationalandglobalrelationships.
UNITI(08Sessions)
What is Tourism? Definitions and Concepts, Tourist destination, services and industry, General Tourism
Trends.TypesofTourists,Visitor,Traveller,andExcursionistDefinitionanddifferentiation.Interregional
andintraregionaltourism,inboundandoutboundtourism,domestic,internationaltourism.FormsofTourism:
religious, historical, social, adventure, health, business, conferences, conventions, incentives, sports and
adventure,seniortourism,specialinteresttourismlikecultureornatureoriented, ethnic or roots tourism and
VFR.
NewTrendsoftravel,ECommerceandOnlinecommunicationinTourism
UNITII(08Sessions)
DefinitionofTourismProduct,Elementsandcharacteristicsoftourismproducts.TourismproductLifeCycle,
Typologyoftourismproducts.
NaturalResources:WildlifeSanctuaries,NationalParksandNaturalReservesinIndia
WorldHeritageSitesofIndia:Ajanta&ElloraCaves,TajMahal,AgraFort,SunTemple,Konark,Monuments
atKhajuraho,MonumentsatHampi
Fairs and Festivals: Kumbha, Pushkar,Pongal/MakarSankranti, Baishakhi,Holi,Onam, Durga Puja, Diwali,
KartikPurnima (DevDeepawali, Guru Parb), Rathyatra, Barawafat, IdulFitr, Easter, Christmas, Carnival
(Goa),GangaMahotsava,TajMahotsava,KhajurahoMahotsavaandDesertFestival.Dance&Music:Classical
UNITIII(08Sessions)
OriginofTravel Agency. Definitionandscope ofTravel Agency. Definitionof TourOperator andTour
operation.DifferencesbetweenTravelAgencyandTourOperator.
TravelAgency:Functions,Organization,Touroperatorfunctionsandorganizations,clienthandling;Income
sources.
SettingupofTravelAgency,ApprovalprocedureforTravelAgentandTouroperatorbyDOT:IATArules
andregulations.
UNITIV(08Sessions)
IntroductiontotheHospitalityIndustryOrigin,NatureandImportance,HotelOrganisationalstructureandits
hierarchyofVeryLarge,LargeandmediumhotelsandHotelChainsofIndia,ClassificationofHotelsand
HotelCategories(StarRating),HotelRevenueCentresRoomsDivision,F&BDivision,
UNITV(08Sessions)
HotelCostCentresMarketing,Engineering,Accounting,HumanResources,Security.
TypesofHotelRooms,PlansandRates,FrontOfficeanditscoordinationwithother,ClassificationofHotels
as per Location, Size, Target Markets, Levels of Service, Ownership & Affiliation, Other Lodging
Establishments departments, Laws and rules pertaining to Hospitality Industry, Hospitality Organisation
FHRAI,HRACC,IH&RA,CustomerCaregeneraletiquettes,telephonehandling,effectivecommunication
skills
SuggestedReadings:
1 GoeldnerTourismPrinciples&Philosphy(WileyDreamtech)
2 Dixit,MandSheela,C.TourismProducts(NewRoyalBook,2001)
3 HospitalityandTourismKadamR(UDHPublishersedition2013)
4 TourismMarketingDevashisDasGupta(Pearson)

5
6
7

Misra&SadaulBasicofTourismManagement(ExcelBooks)
WalkerIntroductiontohospitalityManagement2e(Prenticehall)
KotlerMarketingforHospitalityandTourism(Prenticehall)

PGDM404:BEHAVIOURALFINANCE

Max.Hours:40

CourseObjective
Thepurposeofthiscourseistointroducethestudenttothenewfieldofbehaviouralfinance.The
theoryisbasedonthenotionthatinvestorsbehaveinarational,predictableandanunbiasedmanner.
While behavioural finance challenges this traditionally held notion. Reliant upon cognitive
psychologydecisiontheory,behaviouralfinanceisthestudyofhowinvestors interpret and act on
available,fallibleinformation.Thiscoursewillhelpthestudentstoidentifypersistentorsystematic
behaviouralfactorsthatinfluenceinvestmentbehavior
UNITI(8Sessions)
Behavioural Finance: Nature, Scope, Objectives and Significance & Application. History of Behavioural
Finance,Psychology:Concept,Nature,Importance,Thepsychologyoffinancialmarkets,Thepsychologyof
investor behaviour, Behavioural Finance Market Strategies, Prospect Theory, Loss aversion theory under
ProspectTheory&mentalaccountinginvestorsDispositioneffect.
UNITII(8Sessions)
BuildingblockofBehaviouralFinance,CognitivePsychologyandlimitstoarbitrage.Demandbyarbitrageurs:
Definition of arbitrageur; Longshort trades; Risk vs. Horizon; Transaction costs and shortselling costs;
Fundamentalrisk;Noisetraderrisk;Professionalarbitrage;Destabilizinginformedtrading(positivefeedback,
predation)Expectedutilityasabasisfordecisionmaking.Theevolutionoftheoriesbasedonexpectedutility
concept.
UNITIII(08Sessions)
Elsbergs paradoxes, Rationality from an economics and evolutionary prospective. Different ways to define
rationality: dependence on time horizon, individual or group rationality. Herbert Simon and bounded
rationality.Demandbyaverageinvestors:Definitionofaverageinvestor;Beliefbiases;Limitedattentionand
categorization; Nontraditional preferences prospect theory and loss aversion; Bubbles and systematic
investorsentiment.
UNITIV(08Sessions)
Externalfactorsandinvestorbehaviour:Fear&GreedinFinancialMarket,emotionsandfinancialmarkets:
geomagneticstorm,Statisticalmethodologyforcapturingtheeffectsofexternalinfluenceontostockmarket
returns
UNITV(08Sessions)
Behavioralcorporatefinance:Empirical dataondividendpresence or absence, exdividenddaybehavior.
Timingofgoodandbadcorporatenewsannouncement.Systematicapproachofusingbehaviouralfactorsin
corporatedecisionmaking.Neurophysiologyofrisktaking.Personalitytraitsandriskattitudesindifferent
domains.
SuggestedReadings:
1. FindingFinancialWisdominUnconventionalPlaces(ColumbiaBusinessSchoolPublishing)
2. Bisen,pandeyLearningBehaviouralFinance(ExcelBooks)
3. AHistoryofFinancialSpeculation:EdwardChancellor
4. ForbesBehaviouralFinance(WileyIndia)

5. TheLittleBookofBehavioralInvesting(Montier)
6. ThePsychologyofPersuasion(CollinsBusinessEssentials)

PGDMHR03:NEGOTIATION&COUNSELLING

Max.Hours:40
Objectives:Theobjectiveofthiscourseistoprovideknowledgeofconceptsandissuesofnegotiationand
counselingsuchthattoequipthestudentswithvaluableskills,techniquesandstrategiesincounseling.
UNITI(06Sessions)
Negotiation:Nature,Characteristics,StrategyandTacticsofDistributiveBargaining,StrategyandTacticsof
IntegrativeNegotiation;StrategyandPlanningforNegotiation.
UNITII(06Sessions)
Negotiation Sub processes: Perception, Cognition and Emotion Communication: What is communicated
duringnegotiationandhowpeoplecommunicateinNegotiation.
UNITIII(08Sessions)
BestPracticesinNegotiationFundamentalStructureofnegotiationandBATNA.CaseIRoleNegotiation
atBokaroSteelPlant(UnderstandingOrganizationalBehaviour.ByUdaiPareek,Oxford,SecondEditionPage
410415).
UNITIV(10Sessions)
InternationalandCrossCulturalNegotiation:ContextandConcept,InfluenceofCultureonNegotiation:Case
IITheDabholDebacle(NegotiationMadeSimple,SLRao,ExcelBookspp.3035andpp.196197).
UNITV(10Sessions)
Emergence&GrowthofCounselling:Factorscontributingtotheemergence,ApproachestoCounselling:
Behaviouristic,HumanisticApproachesandRogersSelfTheoryCounsellingProcess:StepsinCounselling
Process.ModernTrendsinCounsellingTrends,RoleofaCounsellorandModelofConselling.
SuggestedReadings:
1. Lewicki,Saunders&BarryNetgotiation(TataMcGrawHill,5thEd.)
2. B.D.SinghNegotiationMadeSimple(ExcelBooks,1stEd.)
3..RaoSNCounselingandGuidance(TataMcGrawHill,2ndEd.)
4. SinghKavitaCounsellingSkillsforManagers(PHI,1stEd.)
5. Welfel,PatternsonTheCounsellingProcess,AMultitheoreticalIntegrativeApproach.(ThomsonIndia,6 th
Ed.)
6. PareekUdaiUnderstandingOrganisationalBehaviour(Oxford)

PGDMMK03RETAILINGANDDISTRIBUTIONMANAGEMENT

MinimumHours:40

CourseObjective:
Thisprogram helpsmanagementstudentstounderstandthefundamentalsofDistributionmanagementand
familiarizingtheparticipantswiththeglobaldynamismofretailpracticesandprovidesaspecializeplatform
fordevelopingcuttingedgeskillsinretails.Classparticipationwillbefundamentaltothedevelopmentofthese
skills.
UNITI(08Sessions)
DistributionManagement:AnOverview
Meaning,conceptandelementsofDistribution;Growingimportanceofdistributionforstrategicadvantage;
Valuechainandmarketingintermediaries;Variousmarketingintermediariesandtheirrolesinvalueaddition;
Conventional distribution systems for various product categories; Multiple Channel Systems; Designing
channelstructureandstrategy
UNITII(08Sessions)
ITenabledDistributionSystems&ChannelRelationships
ITenabledDistributionSystems;DisintermediationvsReintermediation;Cybermediary(ecommerce),Partial
disintermediation, Infomediary; Intermediary empowerment; Framework for adoption of IT enabled
distribution systems; Nature and characteristics of Partnering Channel Relationships; Stages, Reasons and
Factors of developing Partnering Channel Relationships; Channel Conflicts and Resolution Strategies;
PartneringChannelRelationshipsandIT
UNITIII(10Sessions)
LogisticsManagement
Concept,Types,andFunctionsofInventory;InventoryManagementToolsandTechniques;Nature,Concept,
Types, Functions and Strategy of Warehousing; Value of Information in Logistics and Bullwhip Effect;
Logistics Information System and Order Processing, Concept, Evolution and Objectives of Logistics
Management;ComponentsandFunctionsofLogisticsManagement;DistributionrelatedIssuesandChallenges
forLogisticsManagement;GainingcompetitiveadvantagethroughLogisticsManagement;
UNITIV(06Sessions)
RetailManagement:AnOverview
ConceptandEvolution;FunctionsandRoleofRetailinginDistribution;SocialandEconomicsignificanceof
Retailing; Formats of Retailing; Organized Retailing; Technology in Retailing; Present Indian Retailing
Scenario
UNITV(8Sessions)
RetailManagementDecisions
Organizational buying formats and processes; Merchandise Planning systems; Category Management;
Logistics issues in Retailing; Inventory Management and Replenishment Systems; Value of Information
visibility, Functions, Costs, and Modes of Transportation, Selection of Transport Mode; Transportation
NetworkandDecision
SuggestedReadings:
1. AgrawalD.K.,Distribution&LogisticsManagement:AStrategicMarketingApproach,Macmillan
PublishersIndiaLtd.NewDelhi,
2. BermanRetailManagementStrategicapproach11e(Prenticehall)
3. CoxRetailingAnintroduction5e(Prenticehall)
4. AlanRushton,PhilCroucher&PeterBaker,TheHandbookofLogistics&DistributionManagement,
KoganPageLtd.London,
5. AnneT.Coughlan,ErinAnderson,LouisW.Stern&AdelI.ElAnsary,MarketingChannels,Pearson
Education,Delhi,
6. P.K.Sinha&D.P.Uniyal,:ManagingRetailing,OxfordUniversityPress.
7. MichaelLevy,BartonAWeitzandAjayPandit,RetailingManagement,McGrawHill,NewDelhi,
8. VarleyRandRafiqM:PrinciplesofRetailManagement,PalgraveMacmillan,Basingstoke

PGDMFM03:TAXPLANNINGANDMANAGEMENT
Max.Hours:40
COURSE OBJECTIVE:
Thepresentcourseaimsatfamiliarizingtheparticipantswiththeprinciples,problemsandstructureof
differenttypesofbusinesstaxesinIndianandrelevanceofthesetaxesinbusinessdecisions.Besides,a
broadunderstandingorroleoftaxationineconomicandindustrialdevelopmentofaneconomywillalsobe
given.
UnitI(08Sessions)
NatureandScopeofTaxPlanning:Nature,ObjectivesofTaxManagement,TaxPlanning,TaxAvoidance&
TaxEvasion,AssessmentYear,PreviousYear,Assesseetypes,Residentialstatus,NonresidentIndians.
UnitII(08Sessions)
TaxonIndividualIncome ComputationoftaxundertheheadsofSalaries,IncomefromHouseProperty,
Profits&GainsofBusiness,CapitalGains&IncomefromOtherSources.Taxdeductibleatsource
UnitIII(10Sessions)
CorporateIncomeTax:Taxconcessionsandincentivesforcorporatedecisions.Taxplanningfordepreciation;
Treatmentoflosses&unabsorbeditems;Carryforwardandsetofflosses.Taxandbusinessreorganizations:
merger and amalgamation, Tax planning regarding Employees Remuneration, Tax appeals, Revision &
Review.
UnitIV(08Sessions)
Wealthtaxoncloselyheldcompanies;Valuationofassets;Filingofreturns;Assessment;Appeals;Review;
RevisionandRectification.
UnitV(6Sessions)
CentralExciseAct1994andExciseplanning;CustomsActandCustomsDutiesPlanning
SUGGESTEDREADINGS:
1) BhatiaHLPublicFinance(Vikas)
2) LakhotiaRNHowtoSaveWealthTax(VisionBook2001,9thEd.)
3) PrasadBhagwatiIncomeTaxLaw&Practice(VishwaPrakashan)
4) SantaramRTaxPlanningbyReports(Taxmann,1978).
5)SinghaniaVKDirectTaxes,Law&Practice(Taxmann,40thEd.)
6)DateyV.S.IndirectTaxesLaw&Practice(Taxmann,20thEd.)