This action might not be possible to undo. Are you sure you want to continue?
Questionnaire (To be completed by Shopper immediately after each visit):
Notes to the Shopper: Before you begin to shop, you must be familiar with this questionnaire. Don’t bring along this questionnaire with you when you walk-in to the Jeweller /Store. You only need to complete this questionnaire after you have visited and leave the Jeweller /Store.
to any Sales Representatives or Store Owners, Franchisees at the jeweler / store and / or other personnel that may pose a potential conflict of interests.
Content of this Questionnaire should be kept Confidential and should not be disclosed
Section I – Introduction and Profiling Q.1 Q.2 Date: ______________________ Time in: _____ ______________ Q.3 Time out: ___________ Shopper’s Name: _______________________
Name of the Sales Representative (Ask for his / her name): ___________________ Jeweller Name, Location & City: ________________________
Did the Sales Representative refer / guide / take you to the Diamond section? Yes. No. Were you introduced to the product straight away or you had to ask for it? Introduced as the right choice when buying diamonds Shown other / loose diamonds and told about the product later or only when specifically asked for. How long did you wait before being attended by the Sales Representative? ___________________
Did the entire conversation take place at the Product (Divine Cut Diamonds) counter? Yes No. Where did it take place? __________________________________
How did the Sales Representative go on suggesting the DCD pieces to you ? (a) By asking the budget and suggesting accordingly. (b) By asking size (c) By showing a set diamond jewellery and suggesting a corresponding piece. (d) Showing the whole range
Did Sales Representative explain to you why DCD is the best cut diamond compared to other diamonds? Yes. What was the explanation? _________________________________ No.
Q.10 Did the Sales Representative inform you that DCD is the only brand of loose diamonds in India? Yes. No. Q.11 Did the Sales Representative show you the DCD brochure and cut diagram to explain the importance of CUT?
Yes. No. No No No No No No
Q.12 During the interaction, were the following shown / explained? (a) Price Tags Yes Laser Inscription on the diamond Yes IGI Certificate Yes Insurance details Yes Buyback & Upgrade Policy Yes Astrologically ideal Card / Bejan Daruwalla Yes
Q.13 Did the Sales Representative suggest to you that you gift just the diamond and let the person choose the jewellery themselves?
Q.14 What is the response of the Sales representative when you ask him / her why you should buy a branded diamond against an unbranded one?
(a) Says “They are one and the same and it your choice!” and shows you unbranded diamonds
(b) Says “They difference is in Cut as in DCD you get all diamonds of Very
Good Cut while the same is not guaranteed in unbranded stones. (c) Says “Its worthless to spend more on branded and one can get the same stone in unbranded at lower cost”
Q.15 When you specifically ask for non-branded diamonds show you other diamonds, does Sales Representative show them to you ? Yes. But says DCD is better preposition Yes and encourages you to buy unbranded No. and discourages you against buying unbranded Q.16 Did you feel that the Sales Representative has influenced you enough to consider buying DCD?
Yes. Please explain why __________________________
No. Q.17 Did the Sales Representatives show you different jewellery designs for you to chose to set the diamond?
Yes. Please give few examples __________________________
No. Q.18 During your interaction with the Sales Representative, which of the following other diamond jewellery brands shown to you as options in comparison to DCD+custom jewellery option
Asmi D damas Solitaires Sangani Kiah Nakshatra Carbon Other Brands / unbranded_____________ ________
Section II – Negotiating / Purchase Experience Purchase Budget: Rs.__________________ Please complete Section II if you have made a purchase of DCD diamond or negotiated for the same as per your brief Q.19 Did the Sales Representative clearly disclose to you (either orally/written) that the free insurance cover is: a. not a liability of DCD or the jeweler Yes No b. it is free for first year only and renewable at your Yes No
option and cost c. that it is provided by Reliance General Insurance and claims must be addressed directly to RGICL d. made you fill the insurance form
Yes No Q.20 Did the Sales Representative clearly disclose to you (either orally/written) that the Buyback Policy is: a. 85% of the price of the diamond at the prevailing Yes No
price list that the policy at the time of sale shall be honoured at the time of buyback c. it is important to preserve the certificate in proper condition d. inspection for buyback is done at central lab at Mumbai and it takes 7 days e. Broken and chipped stones are not eligible for buyback b.
Yes Yes Yes Yes
No No No No
Q.21 Did the Sales Representative clearly disclose to you (either orally/written) that the Upgrade Policy is: a. 100% of the prevailing price of the diamond is Yes No
deducted from the price of the new diamond b. the new diamond must be atleast 20% or Rs. 10000 more valuable than the your current diamond c. it is important to preserve the certificate in proper condition d. inspection for Upgrade is done at central lab at Mumbai and it takes 7 days
e. Broken and chipped stones are not eligible for Upgrade
Yes Yes Yes Yes
No No No No
When were the above explained (in Q.19, 20, 21) to you? During initial greeting by the Sales Representative During explaining the features of the policies During the sale process after you have chosen your diamond
When you query the Sales Representative about the IGI certificate and compare the same with usual large format certificate, what is his / her response?
(a) Reassures you that the certificate provided is genuine and that they come in different formats (b) Is confused and unable to reply satisfactorily
(c) Any other response ____________________________________ Q.24 Were you given the option of ordering a diamond of your choice and budget?
Yes. No. If your answer to the above is Yes, then please illustrate what you were told about the order process? Was any advance asked for booking order (how much)? _______________________________________________________ _______________________________________________________ jewellery pieces on which
Did the Sales representative show you blank the diamond could be set? Yes. Specify type ____________ No. Your transaction details a. Diamond ID # b. Billed Price c. Jewellery bought d. Price of the Jewellery e. Invoice Date & Invoice No
_______________ _______________ _______________ _______________ _______________
Did the Sales Representative offer you a discount on the listed price? Yes. How Much? __________ No. When you press the Sales Representative for a discount, what is his/ her response? (a) Politely refuses saying DCD prices fixed (b) Pushes you to buy unbranded saying he can offer discounts there (c) Agrees to a _________ discount (mention amount / percentage)
Did the Sales Representative show you the DCD box in which he / she will pack?
What is the response of the Sales Representative when you insist that you want the finished jewellery immediately?
(a) Make arrangement for immediate delivery (b) Politely refuses saying that it take time to set the diamond in jewellery (c) Offers you similar non DCD readymade jewellery instead
What was the delivery time given to you for the finished jewellery? ___________________ Which of the following materials were given to you in the box: DCD Brochure (small) Certificate Insurance form acknowledgment Astrologically ideal card DCD Carry Bag Others , please specify _______ How would you define your shopping experience? Please specify in 50 words.
_________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________
Note: • Your are required to attach all materials (Brochures, product literature, the purchased product if any, bills /invoice, carry bags, gifts etc) received from the sales representative with this questionnaire. • The balance cash must also be returned along with. • In case of purchase you must inform your handler immediately the transaction details by phone.