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Social Media

I use social media
as an idea generator,
trend mapper and
strategic compass
for all our online
business ventures.
- Paul Barron

In depth course and
insightful materials.
Great instructor
who shared amazing
analysis tools!.
- Margrette, Ooredoo

Advance your career...
achieve your goals

ISM Training, 15th Floor, Al Shaffar Tower, Tecom, Dubai
Tel: +971 (0) 44573814 Email: url:

. Due to feedback from our last highly successful course we are offering an extra day Social Media training on the 11th February. Please enquire if you would like to register for this advanced knowledge workshop. When you leave the house you now take a smart phone. The best social media management tools to use your precious time effectively. Key Learning Points I’ve attended many courses throughout my career but this is the first time I have really learnt something that will make a difference to my business. How to measure your ROE return on effort. The awesome power of advertising for sales and brand awareness. immediately following this comprehensive 2 days to develop specialised Linkedin and Facebook skills. ISM Training helps clients achieve significant behaviour changes leading to improved productivity and increased competitive advantage in today’s increasingly complex markets. It is part of our everyday lives.Steven Brown. car keys and money. (Social Media Examiner) Social media marketing challenges and disrupts traditional marketing. CEO i-Segway and there’s more! The most effective social media tactics The best way to locate and engage your ideal target audience.ISM Training ISM Training provides the most comprehensive range of learning and development solutions to meet the needs of individuals and companies. 92% of Marketers indicate that social media is important for their business. Mobile technology has opened the world of social media to a huge global audience and potential customers. It is right at the cutting edge of the fast changing world of social media. Social Media Marketing Introduction Social Media marketing is an intensive two day Masterclass workshop from ISM Dubai. .

06 Identifying the best channels and tactics for your brand’s visibility and credibility. 09 Developing a social media promotional campaign. 08 The five key social media platforms Facebook. 10 Building business relationships that drive results. 05 Intelligent listening on social media for business opportunities. LinkedIn. Twitter. 12 Measuring your return on effort and continuous improvement. 04 Deploying winning tactics that reach the right audience with the right message at the right time.Social Media Marketing Course Content Unlike some ‘experts’ this is the genuine deal 01 Developing the foundation for a successful integrated social media marketing strategy. Instagram and YouTube. . 02 Martin Malseed. Wealthcare Management Consultancy Competitor analysis. 03 Know your audience demographics and the social media platforms they use. 11 CONNECT YOUR BRAND How to deal with negative comments and a social media wildfire. 07 Developing your social media voice and understanding social media etiquette do’s and don’ts.

He presented to over 300 people at the Northern Ireland Chamber of Commerce annual networking event held in Belfast in December 2013.Training methods Participants The course will have a maximum of 18 people who will be selected based on the type of business they are in and their job role to ensure a thorough mix of industries. His Facebook business Page ranked #1 in the world on Likealyzer. really well. Who should attend? Tutor inputs will be aimed at giving direction and guidance to ensure effective learning and confidence in adapting to new social media marketing opportunities. I do social media in September 2013. Good humored. The course is for those who need to know more about social media and social networking so they can assess its relevance. Bill is an official LinkedIn EMEA talent solutions partner. he is endlessly passionate about helping people like you to use social media effectively. Government and Law Enforcement. enterprise agencies. Facilitator led discussions of key concepts will engage the delegates in open debates that challenge existing marketing traditions. It’s best to do one thing really. Trainer –Bill McCartney He spent over 30 years in Telecommunications. Course Leader: Bill McCartney Bill McCartney is the managing director of a Northern Ireland specialist social media training business he founded in April 2010. handouts and post course references. He has trained and advised a diverse range of clients on social media from sole traders to large companies. Case studies and exercises will be used to prove concepts and encourage actionable social media marketing tactics. charities. Bill was the lead author on the integrated study “Promoting cross border SME competitiveness through improved telecommunications networks and connectivity” for the Joint Business Council of Ireland. . Bill is far from being your typical media geek. affable and incisive. ideas and experience. plan an approach or implement social media. He is constantly in demand as a keynote social media speaker. The course is designed to be highly interactive with extensive use of live online demonstrations. The programme will be supported with a work book.

for no extra .456 Dhs (5% discount) 3 Delegates: 12. ISM Training. workshop materials lunch & refreshments and your official ISM framed Certificate I also wish to attend the 4th November course “Linkedin and Facebook for Business (6. Instead you will be issued with a 50% Discount Training Voucher. Facsimile: + 971 4 457 3999 Email: info@ismdubai. Should you (or a substitute) be unable to attend. we regret that registration received less than 30 days before the start date of the course may incur a late booking surcharge of USD50 Condition: You must inform us in writing 30 days or more before the start date of this course.Please complete in block capitals No: Full Name Job Title Tel (inc. As spaces are strictly limited. Al Shaffar Tower. Cancellation: If you cannot attend personally. workshop materials lunch & refreshments and your official ISM framed Certificate documentation. topics and trainers due to unavoidable circumstances. before this course.000Dhs for 1 delegate for all 3 days discount structure applies for >1 Delegate) 02 ATTENDEE DETAILS . Tecom.If different from above Note: Payment is required BEFORE the course date. No refunds are possible for cancellations received less than 30 days. Course details will be sent to you once payments are received. Contact person for invoicing: 05 Tel: Fax Email TERMS & CONDITIONS ISM reserves the right to change dates. we will promptly refund your fee less a service charge of 10%. country code) Email 01 02 03 04 05 03 COMPANY DETAILS . 15th Floor. 450 Dhs 2 Delegates: 8. url: www.COURSE REGISTRATION FORM Social Media Marketing Telephone: + 971 4 457 3814.015 Dhs (10% discount) 4 Delegates: 14. Dubai Tel: +971 (0) 44573814 Email: info@ismdubai.240 Dhs (20% discount) Registration fees include expert tuition. a substitute delegate is welcome to join this course in your place . which entitles you (or a nominated colleague) to attend a public course arranged by ISM Submit Form Find us in Social Media or please fax this form to + 971 4 457 3999 to receive your confirmation and delegate pack.Please complete in block capitals Organisation name: Industry: Address: Postcode: Country: Tel: Fax: Email: Authorising Signature* (Mandatory): Authorising Signature* Name: By signing this form I have read and agreed to ISM’s terms and conditions listed below 04 INVOICE CONTACT AND PAYMENT . comprehensive course 01 CHOOSE YOUR PACKAGE 1 Delegate: 4.