Emory University, Casablanca & Madrid, February 24 - March 04, 2016

Wed, Feb 24, 2016

afternoon
evening
Thu, Feb 25, 2016

welcome to Morocco!
arrive Casablanca
transfer to hotel, check-in
welcome dinner in a traditional Moroccan restaurant
return to hotel

Morocco's business environment

breakfast

visit: meeting the needs of Casablanca's growing startup community:

investment, mentors and office space
10:00 AM - 12:00 PM
New Work Lab Casablanca
management presentation, discussion, networking

day 1
own arrangements
own arrangements
bus transfer/restaurant
bus transfer
day 2
hotel

bus full day

lunch on your own

afternoon

late afternoon

Fri, Feb 26, 2016

visit: specifics of doing business in Morocco

e.g. ISOA
management presentation, discussion, tour of facilities
cultural event: guided tour of Casablanca
explore Morocco's largest city and economic center; visit the beautiful and
impressive Hassan II Mosque, the old medina and much more; breath-in the
unique middle east atmosphere and seek for the hidden treasures of
Casablanca
rest of the day at leisure

the business hub

breakfast

morning

visit: shaping the future of urban transportation

Uber
management presentation, case study, discussion

bus/walk

day 3
hotel
bus full day

lunch on your own

afternoon

visit: Morocco's role in manufacturing in the North Africa region

e.g. Nestl Maghreb
Ms. Sara Belmejdoub, Talent & OD Manager
management presentation, discussion
rest of the day at leisure

Sat, Feb 27, 2016

exploring the capital of Morocco

breakfast
cultural event: full-day trip to Rabat
come and explore Rabat, the capital of Morocco, the symbol of durability of
the kingdom; located at the mouth of the river Bouregreg, Rabat is home to
the Royal Palace of his majesty King Mohamed VI; explore the headquarters
of the government, parliament, ministries and administrations; breath-in the
magic of important archaeological heritage dating back from 12th century

evening

1/3

day 4
hotel

bus full day

lunch on your own in Rabat

return to Casablanca
rest of the day at leisure

Emory University, Casablanca & Madrid, February 24 - March 04, 2016

1/19/2016

Sun, Feb 28, 2016

transfer to Madrid

breakfast, check-out
morning
transfer to the airport
11:55 AM - 2:45 PM transfer to Madrid (duration approx. 1 hour 40 mins.)
afternoon
transfer to hotel, check-in
lunch on your own
cultural event: guided tour of Madrid
this tour will take you to some of the most spectacular locations of the city.
Madrid offers travelers a unique modern infrastructure with a historic feel
late afternoon
and a wide variety of landmarks and sites known as some of the world's best
tourist attractions. The most notable landmarks include the Royal Palace of
Madrid, home to the Spanish Royal Family, Buen Retiro Park, Villahermosa
Palace and much more
rest of the day at leisure
Mon, Feb 29, 2016

Spanish business climate

breakfast

morning

visit: from a model country to deep crisis - how bad is the pain still in Spain?
e.g. U.S. Commercial Service - US Embassy
presentation, discussion

day 5
hotel
bus transfer
IB3301
bus transfer

bus/walk

day 6
hotel

public transport

lunch on your own

4:00 PM - 5:30 PM

visit: innovation strategy & fintechs influence

BBVA
presentation, discussion, tour of Living Lab

public transport

rest of the day at leisure

Tue, Mar 01, 2016

think global, act local

breakfast

morning

visit: from Spain to the rest of the world

e.g. Roca Madrid Gallery
management presentation, discussion, tour of facilities

day 7
hotel
bus full day

lunch on your own

afternoon

visit: Americans doing business in Spain: the ins & outs & everything in
between
e.g. IBM Espaa Madrid
management presentation, discussion
rest of the day at leisure

Wed, Mar 02, 2016

day trip to Toledo

breakfast
cultural event: full day trip to the medieval city Toledo
enjoy this trip to one of the oldest towns in Europe; start with a panoramic
tour and a stop to enjoy the Cathedral, the Church of St. Tome, home to one
of the masterpieces of El Greco, visit the Synagogue of Sta Maria la Blanca,
the Monastery of San Juan de los Reyes, and learn about the famous
technique of damasquinado (encrusting precious stones and metals in steel)

day 8
hotel

bus full day

rest of the day at leisure

2/3

Emory University, Casablanca & Madrid, February 24 - March 04, 2016

1/19/2016

Thu, Mar 03, 2016

post-crisis strategies
breakfast

morning

afternoon
evening

visit: ways to overcome economic downturn

StepOne Ventures / Barrabs Next
presentation, discussion

morning

3/3

hotel
public transport

lunch on your own

free for sightseeing & shopping
farewell dinner with flamenco show
enjoy a drink and a meal and see an intimate, traditional flamenco show;
flamenco in Madrid is amongst the best in all of Spain
return to hotel

Fri, Mar 04, 2016

day 9

depart for USA

breakfast, check-out
transfer to the airport
depart for USA

Emory University, Casablanca & Madrid, February 24 - March 04, 2016

bus transfer/restaurant
bus transfer
day 10
hotel
own arrangements
own arrangements

1/19/2016