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Communication

 Communication is the process of transmitting information from one person to
another.
 “ Communication is an exchange of facts, ideas, opinions or emotions by two
or more persons: The main purpose of Communication is to inform or to bring
round to a certain point of view or to elicit action.” – W.H. Newman and C.F.
Summer Jr.
 “ Communication is the process by which information is transmitted between
individuals and/or Organizations so that an understanding response result.” –
Peter Little.
The Frequency of Communication:
 The frequency of communication depends of a number of factors:
 The nature of the business
 Company’s organization plan
 The nature of the people who make up the organization.
Forms of Organizational Communication
 There are three broad categories Internal-Operational Communication
 External- Operational Communication
 Personal Communication
Internal-Operational Communication
 Internal-Operational
Communication
consists
of
the
structured
communication within the organization that directly relates to achieving the
organization’s work goal.
 There are structured communication in all parts of Operating Plan – Report
from databases, decisions in the chain of command, memorandums
conversations, and the like. These are the internal communications needed
for achieving the Organization’s goal.
External- Operational Communication
 External- Operational Communication is that part of an organization’s
structured communication concerned with achieving the organization’s work
goal that is conducted with people and group outside the organization.
 It is an elementary principle of business that because a business
organization’s success depends on its ability to satisfy customers’ needs, the
organization
must
communicate
effectively
with
the
customers,
manufacturers and distributors.
 These interdependence necessarily creates needs for communication.
Personal Communication
 Personal Communication is all the incidental exchange of information and
feelings in which human beings engage whenever they come together.
 Personal Communication helps to form and affect workers viewpoints
 And workers viewpoints affect their performance

The Organization’s Communication Network  Information flow in a business form a complex network. These are like the veins of a body.  The informal communication is far more effective than it may at first appear. On the other hand. This infinitely complex information flow in a modern day organization may be linked to the network of arteries and veins in the body. affecting workers viewpoints depends on the extent of personal communication permitted them.  This secondary network is highly complex and continually changing.  The secondary network is made up of personal communication. . these channels are formed by computer information systems. In modern office.  The main lines are much like the network of arteries in the body.