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WRT 302 | SPRING 2016

Schedule of Events (subject to change)

Jan. 21

Jan. 26

Jan. 28

Feb. 2

Feb. 4

What  is  Digital  Writing?   Introductions,  syllabus,  de8initions,  tech  inventories.  
Why  do  we  care?
For  next  class:  
• Read  Derakhshan,  “The  Web  We  Have  to  Save”  and  
Rheingold,  “Why  You  Need  Digital  Know-­‐How”  and  post  
comments  to  the  course  blog.  
• Brainstorm  potential  topics  for  your  blog.
Planning  and  
Come  prepared  to  discuss  your  thoughts  on  platform  
Launching  a  Website   choices  and  ideas  for  publication.  
Platforms  and  Purpose For  next  class:  
• Finalize  platform  decisions  
• Finalize  topic  selection  
• Read  Redish,  Chapter  2.  Write  a  post  discussing  your  
topic,  your  purpose  statement,  and  one  persona.  (Note  
that  persona  is  very  different  from  authorial  ethos,  
which  we’ll  talk  about  next  time.)
Platform  Setup  and  
Platform  setup.  Come  prepared  to  peer-­‐review  your  8irst  
Further  Persona  
persona.  We  will  also  discuss  authorial  ethos  and  
Development  
scenario  development.  
For  next  class:  
• Post  well-­‐considered  paragraph  describing  your  
authorial  ethos  and  reasoning  for  it.  
• Two  additional  personas.  
• Read  Redish,  37—44  for  next  session  and  post  
comments.
Scenarios  and  Content   Come  prepared  to  develop  scenarios  and  discuss  
Strategy
potential  aspects  of  integrated  content  strategy.  We  won’t  
be  studying  social  media  per  se  in  this  class,  but  it  may  be  
part  of  your  overall  strategy.  
For  next  class:  
• Post  three  use  scenarios  to  the  course  blog  
• Read  Redish,  45-­‐60  for  next  session  and  “Designing  for  
People  Who  Do  Not  Read  Easily.”  Post  comments.
Design:  Getting  Started Themes,  basic  posting,  plug-­‐ins,  widgets.  
For  next  class:  
• Draft  your  8irst  post  and  publish  it  by  midnight  on  2/7  
• Read  Redish,  73-­‐88  for  next  session  and  post  comments.

Feb. 9

Design:  Branding  

Feb. 11

SEO,  Style  and  Voice  

Feb. 16

Organizing  Content

Feb. 18

Working  with  Images

Feb. 23

Working  with  Images,  
Part  Deux

Feb. 25

Site  ethos:  identi8ication/brand/tone.  
For  next  class:  
• Draft  a  basic  description  of  your  brand.  
• Draft  your  “About”  page  
• Read  Quinn,  “13  Ways  the  W3C’s  Accessibility  
Guidelines  also  Help  SEO”  and  Redish,  157-­‐187  for  next  
session  and  post  comments.
Considering  writing  style  in  light  of  brand,  ethos,  
audience,  and  search  engine  optimization.  
For  next  class:  
• Read  Redish,  197-­‐226.  Post  a  consideration  of  
ways  that  you’ll  need  to  revise  or  alter  your  style  
in  the  future.  What  are  your  individual  goals  for  
your  writing  over  the  rest  of  this  semester
Basic  information  architecture  and  strategy.  Categories,  
tagging.  
For  next  class:  
•    Using  WriteMaps,  develop  a  basic  architecture  of  
your  site.  Refer  to  the  requirements  we  discussed  in  
class.  Post  a  link  to  the  map  and  a  justi8ication  for  
your  choices  on  the  course  blog.  
• Read  Bound  By  Law  for  next  session  and  post  
comments.
Locating  images,  image  quality,  licensing,  hosting.  
For  next  class:  
• Fully  draft  two  static  pages  for  your  site.

Taking  quality  images,  basic  processing  
• Create  two  original  images  that  you’re  proud  of.    
Process  them  appropriately  and  integrate  them  in  
your  blog  in  a  way  that  you  8ind  appropriate.    One  
of  these  images  can  be  for  your  bio  page,  but  the  
other  should  be  content  or  branding  of  some  sort.  
• Read  Redish,  271-­‐289  for  next  session  and  post  
comments.
Integrating  Illustrations   Other  potential  image  types;  integrating  images  as  
content,  genre  expectations.  
For  next  class:  
• Make  sure  that  each  of  your  posts  includes  a  well-­‐
integrated  image.  
• Draft  a  list  of  what  information  types  your  site  
should  include  
• Read  Redish,  101-­‐124  for  next  session  and  post  
comments.