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The Role Of Communication In An Organisation

Performance (A Case Study Of Nigerian Bottling


Company, 9th Mile Corner, Enugu)

TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Table of contents
Abstract
List of tables
CHAPTER ONE: Introduction
1.1

Background of the study

1.2

Statement of the problem

1.3

Purpose of the study

1.4

Scope of the study

1.5

Research Hypothesis

1.6

Research Question

1.7

Significance of the study

1.8

Limitation of the study

1.9

Definition of terms

Reference
CHAPTER TWO: Review of Related Literature
2.1

The role of communication in an organization

2.2

The communication process

2.3

Channels/Methods of Communication

2.4

Methods of Communication

2.5

Communication Types

2.6

Communication Barriers

2.7

Principles of Effective/Good Communication


Reference

CHAPTER THREE: Research Design and Methodology


3.1

Research Designs

3.2

Area of the study

3.3

Population of the study

3.4

Sample and sampling procedures/techniques

3.5

Instrument for data collection

3.6

Validation of the instrument

3.7

Reliability of the instrument

3.8

Method of data collection

3.9

Method of Data Analysis


Reference

CHAPTER FOUR: Data presentation and Analysis


4.1

Presentation and Analysis

4.2

Testing of Hypothesis

4.3

Summary of Results

CHAPTER FIVE: Discussion, Conclusion and Recommendations.


5.1

Discussion of Results/Findings

5.2

Conclusions

5.3

Implication(s) of the research findings

5.4

Recommendations

5.5

Suggestions for further research


Reference
Bibliography
Appendages

LIST OF TABLES
Table 4i.

Method(s) used to transmit information in the company.

Table 4ii.

The General Attitude to work as regards communication


system in the company.

Table 4iii.

Direction of communication

Table 4iv.

Channelling of Grievance and Suggestions

Table 4v.

How Employees value the Importance of communication in


the company.

Table 4vi.

Rating of Communication by the Company.

Table 4vii.

Methods of Communication that is most effective in the


company for organizational performance.

Table viii.

Delegation of Authority adopted within the company.

CHAPTER ONE

INTRODUCTION
Communication consists of all the processes by which information is
transmitted and received. The subject matter may include facts, intentions,
attitudes etc. and the chief purpose of communication is to make the receiver to
understand what is in the mind of the sender.
Therefore, communication is incomplete unless it is received and
understood. As the usual outcome of the understanding is change in behaviour,
effective communication can be regarded as part of a learning process.
Every organization depends for its daily operations on intricate
communication network, which has improved over the years and has proved
itself indispensable.

The bigger the firm, the more elaborate the system

becomes, and the greater the likelihood of expensive and time wasting.
Mistake caused by the misunderstanding of the system from the psychological
point of view, communication have a value which goes beyond the
transmission and reception of information. The form which a communication

takes profoundly effect the attitude of the employees and the degree to which
they understand and support management policies. Many individual disputes
originate from the failure of communication the understanding by the
employees of the intentions of management or a misinterpretation of
companys policy.
1.1

THE BACKGROUND OF THE STUDY:


Communication is fundamental to the existence of every human

organization and it is so vital that without it no organization can succeed.


Infact, communication is indispensable to human existence. Because one must
like to communicate with people around him or her to share experience, ideas
and feelings.
In an organization, one can only imagine what would happen if no
communication exists.

The employees will like to know when changes

especially those that will affect them are about to make place. They will like to
know what is expected of them in the organization to act in accordance with
the standard rules and regulation and to let their feeding, desires, aspirations
and effects to be known and recognized. Other members of the organization
particularly the management. A good organization is the one which derives its

objective from those of its members and this can only be achieved by
establishing an effective down-ward, upward and lateral communication
system. Hence, many organization plans was not successfully achieved, due to
the poor communication channel used.
1.2

STATEMENT OF THE PROBLEM:


This study to solve the following research problems on the role of

communication in an organization performance especially in Nigerian Bottling


Company seeks to answer the following questions:
1.

The company lacks modernized or latest communication gadgets.

2.

The company experience poor communication channel.

3.

Some managers are disillusioned because major decision affecting their


departments are taken without them being included.

4.

Most of the important directives given are treated with little or no


seriousness.

5.

Little of the information in the organization comes through grapevine.

6.

Overloading of information towards the junior staff.

7.

Some of the workers are illiterate and cannot read and write.

1.3

PURPOSE OF THE STUDY:


The purpose of this study is to find out the communication techniques

and system used by the Nigerian Bottling Company Plc. And the determining
of the effectiveness of such techniques and the system for effective
organization performance.

The major channels of barriers to effective

communicating in the industry includes classifying any assumptions, avoiding


semantic distortion, goody expressing of messages, polarization and
discouraging of nonverbal messages.
Also, the company resolute conflicts through analyzing of the problem,
identifying the needs of each of the parties searching for alternatives and
having a careful attitude towards criticism.

Also to recommend the best

advertising strategy a firm can adopt to produce effectively.


1.4

SCOPE OF THE STUDY:


The impact of communication for effective organization performance in

Nigeria affects almost all aspects of the organization but given the limited time
and available resources, it is unreliable to contemplate on all the organisations
in Nigeria of Enugu State.

Hence the study is consequently limited to Nigerian Bottling Company


Plc, Nsude, 9th Mile Corner near Enugu. This firm has been selected with the
hope that information from it will help us to identify the effect of
communication in the organization performance of the company.
1.5

RESEARCH QUESTIONS:

1.

What are the methods of disseminating effective communication in the


organization?

2.

Do the employees of the company know what is expected from them.

3.

What are the importance of communication to the company?

4.

How efficient is management in ensuring that the barriers to the effective


communication are carefully eliminated?

5.

What are the barriers to effective communication?

1.6

RESEARCH HYPOTHESIS:

H1:

Proper delegation of authority has been adopted by the Nigerian Bottling


Company Ltd.

Ho:

Proper delegation of authority has not been adopted by the Nigerian


Bottling Company Ltd.

H1:

Workers channel their grievances and suggestions direct to the


management.

Ho:

Workers do not channel their grievances and suggestions direct to the


management.

H1:

The attitude of workers as regards the system of communication in the


company is very good.

Ho:

The attitude of workers as regards the system of communication in the


company is not very good.

H1:

Employees value the importance of communication to the company.

Ho:

Employees do not value the importance of communication to the


company.

H1:

The communication rating in the company is very high.

Ho:

The communication rating in the company is not very high.

H1:

The direction of communication in the company is downward-upward


flow.

Ho:

The direction of communication in the company is not downwardupward flow.

1.7

LIMITATIONS OF THE STUDY:


Conducting an empirical research is not an easy task, even for a

competent researcher. This research on the role of communication for effective


organizational performance was not an exception to the usual constraints and
other problems associated with similar researchers in our society. Environment
problem vary from one place to another, depending on such factors as the
temperament of the respondents, the nature of the research level of education
of the respondent.
Despite the above fact is external to the researcher personal constraints
such as limited time, limited resources, finance, inadequate data and secrecy of
certain records were encountered.
1.8

SIGNIFICANCE OF THE STUDY:


The researcher therefore aims at focusing the attention of business

managers to the importance of communication in business organisation.


Specifically, this study will be of great help to Nigerian Bottling
Company, their customers and of course the researcher and the academic
world.

It will benefit the company a lot by helping them to know the best media
or medium to use.
The academic world, this study is expected to increase the store of
knowledge. The researcher stands opportunity to gain from the study in areas
of communication. Students and lecturers benefits from this research work
also.
1.9

DEFINITION OF TERMS:
The following terminologies are defined to reflect their meanings in this

project.
Role:
This means the functions or the duty which a person or a thing performs
or ought to perform.
Communication:
According to Hybels and Weave (1986, p.6), communication is a process
in which people share information, ideas and feelings. Also it can be defined
as the process of transmitting and receiving information.

Organisation:
An organisation refer to when people come together to work in pursuit of
common goals, they establish a hierarchy of authority in other to attain the
common goals, they also in the process divide tasks according to members area
of specialization so that the human resources within the organisation can be
properly harnessed to achieve the set objectives.
Performance:
This refers to as the notable action or achievement.

REFERENCES
1.

Hybels and Weaver (1986), Communication Effectively:


New York: Random House Publisher, p. 80-120.

2.

Drucker, P. F. (1954), The Practice of Organisation, New York:


Harpers Publishers p. 176.

3.

Sisk, H. L. (1973), Management and Organisation, Ohio South:


Western Publishing Company.

4.

Thayor, L. O. (1961), Administrative Communication Homwood:


Richard Urwin, Inc. p. 27.

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